by David Klemt

Buy a Shirt. Fight Cancer.

by David Klemt

It’s the giving season and the hospitality industry is one that takes care of its own.

We all have the opportunity to help an industry veteran and also support an incredible cause.

In July of this year, Chris Patino was diagnosed with stage four pancreatic cancer. One night he went to bed feeling fine and the next morning he was unable to get out of bed.

Patino is an industry advocate who has focused on elevating the art and craft of bartending, brand education, and executing incredible events. He’s a partner in the award-winning Raised by Wolves, founder of the strategic marketing agency Simple Serve, and a Bartender’s Weekend organizer.

Now, Patino has launched This T-Shirt Fights Cancer. The proceeds of each This T-Shirt Fights Cancer tee, designed by Dave Stolte, based on a design by Woodrow Guthrie, and originally sketched on the back of a napkin—so fitting for this industry—go to the Pancreatic Cancer Action Network (PANCAN).

Like Patino, PANCAN is dedicated to building community, sharing information, and advocacy. The organization fights to improve the lives of those living with pancreatic cancer through advancements in research.

As we near the end of the year, please consider joining the fight against cancer and purchasing a This T-Shirt Fights Cancer tee. To quote Patino on his campaign page, “And as always, f*ck cancer.”

Image: This T-Shirt Fights Cancer