Case Study #4

KRG Hospitality Inc.

“We’re Losing To New Competitors and Airbnb”

Unlit hotel sign against blue sky background

The Overview

In 2022-2023, KRG Hospitality partnered with a 60-room rural motel in a ski and golf resort town facing declining business due to newer competitors. Using our assessment + strategy + coaching program, we revitalized their brand, operations, and guest experience.

The Challenges

The motel struggled with outdated guest perceptions despite recent room
renovations. Competition from boutique hotels and Airbnb accommodations eroded their market share, leaving them with low occupancy rates, stagnant revenue, and minimal guest engagement.

The Solutions

F&B Transformation

Curated a stylish snack bar featuring locally inspired grazing boards, oysters, curated drinks, and breakfast bowls.

Tech-Driven Operations

Implemented a new PMS, RMS, direct bookings, and loyalty program for seamless guest journey and higher revenue per stay.

Curated Experiences

Developed bundled packages with golf, skiing, local tours, and F&B experiences to enhance guest value and drive bookings.

The Results

Financial Growth

Achieved a 22% increase in average daily rate (ADR) and a 35% rise in total guest revenue management (TGRM).

Increased Occupancy

Year-round occupancy increased by 28%, driven by curated experiences, technology, marketing, and elevated guest offerings.

Brand Perception

Became a sought-after destination for both tourists and locals, earning positive reviews and repeat business.

The Metrics

By creating a dynamic F&B concept, streamlining technology, and curating guest-centric experience packages, KRG Hospitality redefined the motel’s market position. This comprehensive strategy significantly increased revenue, improved guest loyalty, and strengthened its community presence.

28% Increase

In Average Occupancy Rate

22% Increase

In Average Daily Rates (ADR)

35% Increase

In Total Guest Revenue Mgmt.

Latest Updates

The motel continues to outpace the local competition, expanding its curated experiences and launching a mobile app for bookings and loyalty rewards. A new outdoor event space is underway, solidifying its position as a premier destination for their targeted guests.