Multi-Key Motel/Hotel/Resort Properties + F&B Programming + Aquatics Programming + Spa & Fitness Programming + Golf & Gaming Programming + Overall Guest Experiences
Independent Operators + Hotel Portfolios + Property Developers + Investment Groups
HOW WE CAN HELP
From city centres to inspiring getaways, KRG Hospitality assists clients in the development process for new or emerging motel, hotel, and resort projects throughout the world with a highly experienced, professional team that has earned an impeccable reputation for its start-up and growth-based plans.
PHASE ONE – PLANNING
Our goal is to provide you with a package of solutions—set in phases—to minimize your risks and set the foundations for long-term success. We do this by committing to you our high level of standards, expertise, and growing industry-wide network.
Did you know the average hotel makes just 15-25% or less profit? That’s simply not good enough. To develop a financially sustainable hotel business model you need to reach profit margins of 30-35% or more! How can you do that?
We provide a strategic planning package that takes approximately 12 weeks to complete for hotels. What starts with an in-depth discovery session finishes with a customized suite of strategy plans that we like to refer to as the non-negotiables.
From a tourism analysis to comp-sets, target market analysis, property programming, detailed trend reports, pipeline analysis, occupancy analysis, and an initial financial playbook – this feasibility study is the most popular.
This unique plan helps balance functionality, layout, and aesthetics while delivering flexibility through the completion of a scaled prototype drawing for each room and floor, thereby testing the potential square footage, rooms, furniture, technology, F&B, equipment, and more along with identified budgets.
Our brand strategy plans deliver the key elements that position your hotel for success: communication, emotions, and memorable connection. Our brand strategy plans develop your core values, tell your story, effectively communicate your message, and develop the visual identity that you will need to stand out.
Position your brand not only for now but for the future. A properly developed stack of technology will streamline your operations while providing high-level experiences that both your guests and staff are expecting. From PMS systems and channel management to housekeeping, guest feedback, and more.
What are the socio-graphic profiles of your target customers? How many exist in the feeder markets? How will you generate awareness, build your database, and generate repeat business? From social, digital, and on-site marketing, you need a plan that will drive long-term financial results in your highly competitive market.
The action plan that delivers strategy on your overall operations for each department plus day-to-day systems, staff onboarding and training, marketing and brand activation, startup milestones, and so much more. The key document that helps make decisions and the one all financial advisors and investors are seeking.
What are your detailed property costs? How about your potential debt and ROI plan? Revenue and cost channels? Profit and loss statements? Contingency plans? Labor optimization schedules? Occupancy, RevPAR, NOI, and other KPIs? This detailed and customized financial package will prepare your business for success!
PHASE TWO – PROJECT SUPPORT
Upon the completion of the above strategy plans, you have the option of onboarding KRG Hospitality to provide further support for your project. This will ensure time management, budgets, and investment dollars are carefully taken into consideration during the entire process and that you hit the 750+ individual targets required to start a successful accommodation property.
At KRG Hospitality – we can assist with the onboarding of architects, engineers, designers, and contractors along with finalizing fixtures, furniture, equipment, and supply chain vendors.
Staff structuring and organization, aligning your core values, developing programs that will attract, engage, and retain your staff, to the onboarding of your leadership and management teams.
Strategic programming and development for bars, restaurants, spas, fitness, aquatics, retail, weddings, catering, and other creative and differentiated touch-points for elevated guest experiences.
From on-site consultations to one-on-one ownership training, manager training, F&B training, and customer service training through to unique and customized workshops.
Consulting on day-to-day operations plus revenue and cost channels through to providing the standard operating procedures you need to maintain a high-level of consistency.
Working with the completed tech-stack plan, we will onboard all of the technology vendors, align training sessions, and ensure that they’re all integrating and communicating with one-another.
Coordinating with one of our industry-leading marketing partners, you will receive a dedicated consultant / agency that will help execute the marketing plan, leading to early awareness and profits.
Planning, execution, consistency, adjustments, training, and timing are of utmost importance prior to opening – and after. We will be there to help monitor your brand’s readiness during opening.
Starting a motel, hotel, or resort is not easy. Lack of focus, feeling overwhelmed, stress, and indecisiveness can disrupt your project. Coaching will unlock these challenges and set you on the right path.
PHASE THREE – POST OPENING
Congratulations—you’re now open for business, but our support doesn’t end there. Did you know that 60 percent of independent hotels fail during the first year, and 80 percent fail within five years, which is 10% higher than the “average company” failure rate? With the completion of our strategic planning package plus project support and ongoing coaching / consulting, the KRG client failure rate is zero.
Let’s keep your property moving in the right direction after you open your doors. The work here is not yet done. With a weekly check-in call, KRG will be there to help you review the previous week and set the tone for the week ahead by focusing on financials, marketing, culture, occupancy, and much more.
Once you’re open it’s easy to fall into the trap of having ‘zero life’ outside of your property. With weekly scheduled calls, our certified life coach will help you achieve a healthier work/life balance, along with providing a more positive mindset that inspires your team and takes your business to a higher level.
NEXT STEP—BOOK AN INTRO CALL
