Yes. KRG uses AI intentionally and responsibly as a strategic support tool, not a replacement for our critical thinking or expertise. We use AI to enhance research, summarize data, maintain tone consistency, and improve efficiency across reports and deliverables. Every output is guided, reviewed, and refined by our consultants. We never rely on first-pass AI responses, we never outsource judgment, and we never compromise confidentiality. Strategy, decisions, and recommendations remain 100% human-led with KRG Hospitality.