150+ New Restaurant & Cafe Related Concepts and Over 16,000 Hours of Coaching & Consulting

Since 2009, KRG Hospitality has created a gold-standard in strategic planning for new restaurants with 8 customized playbooks. These playbooks should be completed prior to signing a lease, to obtain financing, and to build the foundations for your number one asset: Strategic Clarity.

We provide strategic playbooks that take approximately 8 weeks to complete. What starts with an in-depth discovery session and market tour finishes with a customized suite of strategy plans that we like to refer to as the non-negotiables.

We start by qualifing your concept before committing to a location. Our studies have saved clients hundreds of thousands of dollars. This study provides detailed market research, neighborhood and real estate analysis plus trends and financials.

Having a one-of-a-kind concept development plan will help shape the idea and ‘concept’ into a tangible form with character, heart, and soul; giving your project a visual personality along with a more defined and realistic budget.

The main purpose / benefit of a prototype is to have the ability to site adapt for a future site in a more efficient and cost-effective manner. A prototype is a consistent design for your brand that is also used to ‘test’ your service, flow, equipment, furniture, and budgets prior to moving on with designers and architects.

Our brand strategy plans deliver the key elements that position your brand for success: communication, emotions, and memorable connection. Our brand strategy plans develop your core values, tell your story, effectively communicate your message, and develop the visual identity that you will need to stand out.

Position your brand not only for now but for the future. A properly developed stack of technology will streamline your operations while providing high-level experiences that both your guests and staff are expecting. From POS systems and inventory to online ordering, reservations, merchants, guest feedback, marketing, and more.

What are the socio-graphic profiles of your target customers? How many exist in your market? How will you generate awareness, build your database, and generate repeat business? From social, digital, and four-walls marketing, you need a plan that will drive long-term financial results in your highly competitive market.

The action plan that delivers strategy on your overall operations, day-to-day systems, staff onboarding and training, marketing and brand activation, startup milestones, and so much more. The key document that helps you make decisions and the one all financial advisors, landlords, and investors are also seeking.

What are your detailed start-up costs? How about your potential debt and ROI plan? Revenue and cost channels? Profit and loss statements? Contingency plans? Labor optimization schedules? Hourly foot traffic reports? This detailed and customized financial package will prepare your business for profitable success!

Once the planning phase is complete, we can move on to strategy deployment; Specific, formalized, collaborative, and disciplined playbook execution. This will ensure time management, budgets, and investment dollars are carefully taken into consideration during the entire process and that you hit the 500+ individual targets required to start a successful restaurant or café.

From site scouting with commercial realtors and onboarding architects, designers, and contractors, to finalizing permits and equipment, furniture, small wares, and supply chain vendors.

Staff structuring and organization, aligning your core values, developing programs that will attract, engage, and retain your staff, to the onboarding of your leadership and management teams.

Finalizing the F&B concepts through to recipe creation, menu testing, menu costing, to the development of on/off-premise sales and catering programs, and creation of training manuals.

From on-site consultations to ownership and leadership training and coaching through our unique and customized workshops.

Consulting on non-tech day-to-day operations plus revenue and cost channels along with standard operating procedures, manuals, and checklists.

Working with the completed tech-stack plan, we will onboard all of the technology vendors, align training sessions, and ensure that they’re all integrating.

Coordinating with one of our industry-leading marketing partners, you will receive a dedicated consultant / agency that will help execute the marketing plan, leading to early awareness and profits.

Planning, execution, consistency, adjustments, training, and timing are of utmost importance prior to opening, and after. We will be there to help monitor your brand’s readiness.

Starting a restaurant or café is not easy. Lack of focus, feeling overwhelmed, stress, and indecisiveness can disrupt your startup and create many challenges long before ever opening your doors.

Congratulations—you’re now open for business, but our support doesn’t end there. Did you know that over 60% of new restaurants fail within the first 18-36 months? With the completion of our strategic playbook package plus strategy deployment program and ongoing coaching / consulting, the failure rate reduces to less than 2%.

Let’s keep your brand moving in the right direction after you open your doors. The work here is not yet done. With a weekly check-in call, KRG will be there to help you review the previous week and set the tone for the week ahead by focusing on financials, marketing, culture, menu, and much more.

Once you’re open it’s easy to fall into the trap of having ‘zero life’ outside of your restaurant. With weekly scheduled calls, our certified life coach will help you achieve a healthier work/life balance, along with providing a more positive mindset that inspires your team and takes your business to a higher level.