Stand Out with Weird Holidays: August
by David Klemt
Want to stand out from from other restaurants and bars in your area? Then commit to keeping it weird.
Several “holidays” are set against every date on the calendar, and July is no exception. These holidays range from mainstream to food-centric to weird.
Focus on the latter to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing?
Of course, you shouldn’t try to celebrate every holiday, weird or otherwise. And this month’s list in no way includes every odd holiday.
Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.
For last month’s list, click here.
August 3: National Night Out Day
It may sound like this holiday is just an excuse for restaurant and bar crawls. However, this day is actually about bringing communities together and making them safer. This is an excellent time to strengthen your ties to the community and support local organizations.
August 5: National Underwear Day
We’re not entirely sure what to suggest you do for this holiday but there’s definitely something here. Get creative but be tasteful, is all we recommend.
August 6: National Fresh Breath Day
Certain herbs help freshen breath: Mint, basil, rosemary, cardamom, and tarragon, for example. These same herbs also make great cocktails, so tie them into a drink promotion.
August 7: National Disc Golf Day
With mask mandates being re-issued, some people will likely be looking at outdoor sports as an escape. Encourage and reward people for getting out and playing disc golf on this day.
August 8: National Dollar Day
Have a menu item or two you can offer for $1? Perhaps a “buy one, get another for one dollar”? You know what to do on National Dollar Day.
August 9: National Book Lover’s Day
There are several ways you can celebrate this holiday with your guests. For example, you can host a book drive, encourage guests to trade books, or even create a free community library space inside your business. Tap into your creative side.
August 10: Lazy Day
I mean, come on… This day was practically invented to encourage people to spend all day eating and drinking in your bar or restaurant. People can be responsible another day.
August 14: National Bowling Day
Remember National Disc Golf Day from way up higher on this page? Of course you do. Well, it shouldn’t be difficult to come up with promotions focused on bowling, like offering promotions for bowling teams who pop into your bar or restaurant.
August 21: National Honey Bee Day
If we lose our bees, we lose our agriculture. And if we lose that, we lose our food supply. Highlight the importance of honey bees with menu items that feature honey (local sources are ideal), and promote the need to protect these valuable insects.
August 27: National Just Because Day
A promotion focused on doing whatever you want just because you feel like doing it? The sky’s truly the limit with this one.
Image: Dan Parlante on Unsplash