Food & Beverage | KRG Hospitality

An AI-generated image of a highly modified tuner car turned into a moving truck, with a long trailer adorned with Canadian maple leaves.

December 5, 2025by David Klemt David Klemt No Comments

Where Canadians are Moving

Where Canadians are Moving

by David Klemt

I don’t think anyone understands how much I need this “moving truck” to be real, and how much I want to drive it.

Data relating to inflow and outflow throughout Canada point to implications for major metros, mid-size markets, and hospitality.

On one side of the coin, there appears to be affordability-driven migration (mainly to Alberta). Flip that coin over and we see lifestyle-oriented shifts into smaller Ontario and BC markets.

U-Haul’s 2024 Growth Index gives us the cleanest nationwide list of the top inflow cities across Canada. For outbound trends, I’m analyzing StatsCan’s inter-provincial migration data, which shows where Canadians are exiting.

Most notably, Montréal, Toronto, and Vancouver appear to be experiencing the greatest outflow. And when people move, hospitality follows.

The hospitality implications of significant migration are enormous. Talent pools shift, concept viability changes, new nightlife pockets emerge, and major metros face softened demand outside tourist cores.

Before I get any further, a word of caution: As I’ve said countless times in articles, on podcasts, and in conversations, don’t move to a new-to-you (and your brand) market without data supporting that decision. (Scaling within a market in which you already operate also requires data.)

Below, the top inflow and outflow cities across Canada. Both charts also include possible opportunities and impacts.

Top 20 Canadian Inflow Cities (Operator-Focused Table)

Rank	Market	Key Drivers	Hospitality & Nightlife Opportunities
1	Calgary, AB	Affordability, jobs	Massive opportunity for mid- to high-energy nightlife, and modern dining.
2	Edmonton, AB	Jobs, cost	Strong demand for new concepts; large population of younger guests and workers.
3	Belleville, ON	Affordability	Community-focused dining, pubs, and breweries.
4	Trenton, ON	Military, cost	Family dining and approachable bars.
5	Pembroke, ON	Affordability	Neighborhood restaurants, and pubs.
6	Brantford, ON	Growth corridor	Casual dining, lounges, and modern pubs.
7	Medicine Hat, AB	Affordability	Simple, approachable concepts.
8	Collingwood, ON	Lifestyle, tourism	High-end dining, wine bars, and boutique nightlife.
9	Parry Sound, ON	Outdoor lifestyle	Seasonal F&B and experiential venues.
10	Chatham–Kent, ON	Affordability	Family and value-driven dining.
11	Innisfil, ON	GTA spillover	Suburban nightlife.
12	St. Thomas, ON	Industrial growth	Mid-market restaurants.
13	Barrie, ON	Boom-town status	Strong bar and nightlife demand.
14	Woodstock, ON	Growth hub	Casual dining and social eateries.
15	Lindsay, ON	Cost-driven migration	Local-first hospitality.
16	Chilliwack, BC	Less expensive than Vancouver	Breweries and modern-casual concepts.
17	Owen Sound–Meaford, ON	Lifestyle	Seasonal and local-driven experiences.
18	Peterborough, ON	Education and affordability	Bars and casual dining.
19	Sydney, NS	Cost, lifestyle	Pubs and maritime-inspired dining.
20	Sidney, BC	Vancouver Island draw	Café culture and upscale casual concepts.

Top 15 Canadian Outbound Cities (Operator-Focused Table)

Rank	Market (CMA)	Key Push Factors	Hospitality & Nightlife Challenges
1	Toronto, ON	Housing cost, density	Outflow of both talent and spend; mid-tier F&B softens.
2	Montréal, QC	Wages vs. cost of living	Growth slowing; nightlife remains strong but barbell-shaped.
3	Vancouver, BC	Extreme housing cost	Smaller venues under pressure; locals priced out.
4	Ottawa–Gatineau	Cost and limited housing	Restaurant scene stabilizing, slower growth.
5	Hamilton, ON	Spillover cost	Casual restaurants feel the squeeze.
6	Mississauga/Brampton	Rising costs	Suburban nightlife flattening.
7	Winnipeg, MB	Slow wage growth	Low spend-per-guest challenges.
8	London, ON	Cost pressures	Hospitality demand shifting outside city core.
9	Québec City, QC	Aging population	Limited nightlife expansion.
10	Kitchener–Waterloo	Tech slowdown	Bars and casual dining face softer demand.
11	Halifax, NS	Post-COVID cost spike	Tight labor, and slower local traffic.
12	Laval, QC	Cost, suburban stagnation	Dining segmentation increases.
13	Surrey, BC	Cost pressures	Strong immigration, but inter-provincial losses.
14	Burnaby, BC	Housing strain	Small-format restaurant pressure.
15	Richmond, BC	Cost and saturation	High competition, and tough margins.

The Story the Data Tells

1. New Growth Engine: Alberta

Calgary and Edmonton are growing. And with that growth both cities are also redefining Canadian hospitality demand.

Younger populations, strong wages, and realistic housing costs mean:

nightlife is expanding;
new F&B concepts can find traction quickly; and
talent is more readily available than in major coastal cities.

This signals, at least to me, that Alberta is on track to become Canada’s hospitality growth engine.

2. Booming: Smaller Ontario Cities

From Collingwood to Barrie to Belleville, these markets reward:

neighborhood-first hospitality;
experiential dining at accessible price points; and
venues with strong community roots.

Quality-of-life migration is strengthening the hospitality scene outside of larger markets.

It’s important for operators from major markets looking at such areas to keep in mind that they can’t simply swan in and expect success. They need data to support their move, and they need to prove themselves as supportive, beneficial members of the community.

3. Major Metros: Tourism Takes the Lead

Let me be clear: Montréal, Toronto, and Vancouver aren’t failing cities. They’re not about to look like locations in an I Am Legend sequel or reboot.

However, Canada’s major markets are no longer “automatic wins” for operators. That is to say, metros that were once no-brainer target markets for starting or scaling must be approached with more caution.

It’s quite likely that the secondary markets surrounding major metros are now the superior choice in many instances for restaurants and bars just starting out. They’re also likely the more logical choice for brands looking to expand (particularly those operating in major metros already).

That said, primary locations like Montréal, Toronto, and Vancouver can (and should) leverage tourist traffic. Tourism is crucial to their downtowns, as is the case for essentially every destination city.

Tourists will become even more valuable to operators in major metros as locals continue to exit to more affordable, smaller cities.

However, this also highlights the importance of operators pulling every operational and guest experience thread tighter.

Support from locals remains paramount. Locals spend their money where their needs are met. They reward operators and teams for excellence, their coolness factor, goodness, and consistency.

Increasing the focus on tourists is wise; decreasing focus on locals would be foolish.

4. Risky Business: Labor and Cost Stacking

Operators are fighting:

high rents;
labor shortages; and
declining local spending.

This is the combination that closes otherwise good venues.

Operators experiencing this cost stack must pursue strategic clarity, and be more intentional with every detail.

Each element of the guest experience needs review, from discovery and stepping through the doors for the first time, to the exit and follow-up. Entertain your guests like you mean it, because you do mean it.

Actual processes for hiring, onboarding, and ongoing training must be carefully considered, implemented, and non-negotiable.

Costs must be controlled, not simply cut. Discounting isn’t strategic, it’s reactive.

Key Takeaways for Canadian Operators

Alberta and mid-sized Ontario markets look to be the near-term winners.
Large metros require precise, high-margin, experience-forward concepts. Generic offerings are going to close doors.
Lifestyle locales are emerging hot spots for elevated, boutique hospitality.
Follow the talent. Staff movement is often the earliest signal of a market shift.

Before making any move into a new market, remember that data is superior to vibes. Conduct a feasibility study, create a concept plan and the other playbooks you need to make an informed decision, and then craft your business plan. Your business plan does not come first; it’s informed by the seven playbooks that precede it.

Main sources: U-Haul 2024 Growth Index (Canada) and StatsCan inter-provincial migration deficits (2023–24)

Image: Microsoft Designer

Hand throwing two red dice on a dark gaming table

November 7, 2025by David Klemt David Klemt No Comments

Ditch Draconian Drink Development

Ditch Draconian Drink Development

by David Klemt

This is not a viable business strategy.

As we enter the holiday season we need to reiterate that a single person can influence the bar and restaurant decision for an entire group.

Let me be even more blunt, now that I’ve got you here. As we head into 2026, I find it a bit shocking that we still need to address alcohol-free programming.

A recent trip to Colorado is putting this topic back in the spotlight for me. Pair it with menu programming for clients and I simply can’t let it go.

KRG Hospitality was in Denver for The Hospitality Show and Bar & Restaurant Expo 2025. President and principal consultant Doug Radkey spoke on a panel with chef and restaurateur Adrianne Calvo and chief marketing officer Lauren Barash.

While we were in town for the show, we attended other education sessions. One of these was “Trend on Tap,” which focused on beverage trends.

The entire panel was insightful, but something said by Miranda Breedlove, the national director of bars for the Lifestyle Division of Hyatt Hotels, really stood out to me.

To summarize, a single person—the non-drinker—has the power to decide which bar or restaurant a group chooses to visit.

Who, not Why

Let’s be clear about a crucial point: It doesn’t matter why someone has chosen to not consume alcohol.

A person may never drink alcohol. They may choose to forego alcohol for a month, week, or day. Someone may decide to stop consuming alcohol during a visit to a bar or restaurant.

None of that matters. What’s important is being respectful of that decision, being hospitable regardless.

One effective way of showing respect for that choice is giving more than a few seconds consideration to your zero-proof options.

In this situation, the who is more important than the why.

Who is the guest your zero-proof program is trying to reach? The guest who decides they want a zero-proof drink.

Why don’t they want to drink alcohol? It doesn’t matter. Why doesn’t it matter? It’s nobody’s business.

The only “why” relevant to this situation is, why are you taking the time to consider a well-crafted, zero-proof program? To be hospitable and serve all of your guests to the best of your ability. That’s good business in the hospitality business.

Which Sounds Better?

I’m going to present you with two options to consider.

Which sounds like a more enjoyable experience to you:

Option 1: Guests who want a non-alcohol drink are limited to water, soda, or juice in a bottle or can, or off the gun.

Option 2: Guests find a curated, zero-proof section on your menu, and experience the same service and presentation as guests who order low- or full-proof cocktails.

Of those two options, which seems like it delivers a memorable guest experience? Which option ensures a guest who doesn’t want to consume alcohol feels comfortable and valued?

I know I wouldn’t bother returning to a bar or restaurant that made me feel alienated rather than welcomed. And if I’m in a group of people, as Breedlove said, I can influence them to avoid that venue while we’re discussing where to go.

Rolling the Dice

Failing to develop an intentional, well-curated non-alc program is rolling the dice.

You’re rolling the dice on the guest experience. Rolling the dice on transforming first-time visitors into repeat guests.

And, in 2025, nearing 2026, you’re rolling the dice on your brand’s perception.

Sure, ten years ago or so the viability of zero-proof was debatable. Some operators and bartenders saw the value in appealing to guests, whether sober or sober in the moment, and treating them to the same experience as every other guest.

In the other camp, operators and bartenders who saw non-alc cocktails as a waste of time. I remember hearing bartenders say that making zero-proof drinks was pointless because they didn’t make the bar money, and didn’t make them tips.

However, it’s no longer debatable; refusing to be intentional about a zero-proof program for your bar or restaurant is bad business.

The proof is in the decision-making process. If the non-alcohol drinker can make the final choice for bar or restaurant selection for an entire party, it proves the importance of non-alc.

Not Done Yet

Breedlove made another excellent point that also relates to outdated thinking about beverage programs.

To paraphrase Breedlove, “batching” is not a bad word.

This is particularly true for high-volume bars. Likewise, it’s true of high-demand signature drinks that drive sales for a particular bar or restaurant.

As Breedlove said, if the drink won’t suffer, put your high-volume orders on draft. The reasoning is simple: your team likely can’t put out as many of a high-performing, high-volume drink to order as they can if it’s batched.

More of that popular, revenue-driving order going across the bar means more revenue, more tips, and reduced ticket times. Overall, it’s a win-win: better for the bottom line, and better for the guest experience.

And, as I’m sure you’ve put together, this can apply to your zero-proof menu. Have a killer non-alc Margarita? Put it on draft, save time in service.

The key to success, whether batching alcohol or non-alcohol drinks, is in the presentation. Give careful consideration to your ice program, glassware, garnish, and presentation so guests don’t feel shafted regarding the experience.

We’re having to adapt in hospitality once again. We need to make sure we’re moving past outmoded ways of thinking so we can move forward quickly and with strategic clarity.

Image: Leon-Pascal Jc on Unsplash

The word "excellent" in a vintage script, superimposed over the image of a pint on a bar top.

October 31, 2025by David Klemt David Klemt No Comments

Excellence Fuels Influence in Hospitality

Excellence Fuels Influence in Hospitality

by David Klemt

Cool grabs attention. Good builds trust. And excellence? Excellence transforms your brand into an industry benchmark others want to emulate.

When someone recognizes a hospitality brand’s excellence, when they admire it, that means they respect how its team operates. They see consistency, character, leadership, and the brand’s aesthetic.

They see something that resonates with them. Something they’d recommend, talk about, maybe even want to copy to some degree. When a brand’s excellence is grounded in authenticity rather than performance, it becomes a serious competitive advantage.

The Five Traits of Excellence

When I first looked into these traits, they were described as “admirable,” or the characteristics associated with “admirability.”

However, I’ve had time to sit with these traits, and I feel it’s more appropriate to view them through the lens of excellence.

With that out of the way, research reveals five recurring traits of excellence (or admirability, if you prefer):

Attractive
Competent
Desirable
Friendly
Trendy

These traits represent perceived value. Not just operational performance, either. They’re tied to the vibe, confidence, and cultural relevance that set brands operating at a higher level—excellence—apart from the rest.

Attractive: First Impressions Still Matter

Let’s not pretend aesthetics don’t matter.

Attractive brands look the part. They photograph well. They feel polished. However, the polish goes deeper than surface level. The aesthetic is part of a greater brand alignment.

Branding communicates and supports identity. Design supports the experience. Everything feels intentional.

You don’t need marble countertops or $300,000 lighting installs to succeed. Yes, those can be fantastic details, but they don’t automatically lead to excellence.

What’s necessary is cohesion, confidence, and strategic clarity in how your brand shows up every day.

Look like you believe in your concept. Most importantly, just don’t look it, live it.

Competent: Show Your Mastery Without Flash

Competence is often invisible when it’s done right. On the flip side, it’s painfully obvious when it’s missing.

Competent brands:

run tight ops;
deliver consistent product and/or service;
empower their teams to handle problems before they escalate; and
communicate clearly, inside and out.

Guests and staff trust competent brands because they follow through.

It’s not about perfection. As Bruce Lee is quoted as saying, “If you are cursed with perfectionism, then you’re absolutely sunk. This ideal is a yardstick which always gives you the opportunity to browbeat yourself.”

Instead, it’s all about professionalism and developing leadership skills.

Desirable: Create Pull Without the Performance

Desirability isn’t just about being booked out or trending. I’m not saying those are problems; both are excellent goals to pursue.

What I’m saying is an even better goal is to become someone’s desired brand. You want to lead your business to the level of excellence that makes it the first that comes to mind when someone wants to feel seen, celebrated, cool, or impressed.

People want to be associated with desirable brands. This absolutely applies to hospitality businesses. Guests want to be wowed and motivated to post about your business. They want to host their friends at your spot. They want to bring dates to you and your team, to visit with their colleagues and clients after meetings.

But you have to blow them away with excellence and make your brand desirable.

Desirability shows up when your space aligns with identity. It’s when people say, “This feels like me,” or, “I fit in here.”

Friendly: Be Approachable Without Losing Edge

Hospitality can’t be excellent if it’s cold. Friendliness is the bridge between capability and connection.

In admired brands, friendliness isn’t a script, it’s embedded.

It’s how the hosts greet guests. How managers lead the floor, and how bar teams communicate under pressure. Friendliness, like excellence itself, is achieved by nailing every step and every detail.

Your team is a reflection of your brand’s personality, and leadership’s reinforcement of standards surrounding tone and attitude. Regardless of personality, friendliness needs to be a pillar of your brand; it’s a cornerstone of hospitality.

That doesn’t mean dulling your edge if you, your team, and your brand have one. In that case, it means balancing edginess with professionalism and being warm and welcoming.

So, make sure friendliness isn’t something you or your team fake. Just like believing in your own brand, your team needs to actually live hospitality.

Trendy: Be Culturally Aware, Not Chameleonic

Trendiness is tricky.

Do it well and you feel current. You and your team are plugged in, exciting.

Do it wrong? You feel desperate.

Excellent, admirable brands don’t chase trends, they curate them. Excellent brands set the pace rather than follow someone else’s.

These are the brands that understand what fits their DNA, and, perhaps more importantly, what doesn’t.

Think of trendiness as a signal that you’re paying attention and evolving but not forgetting who you are and losing your brand identity.

Excellence Attracts Talent, and Keeps It

It’s no secret this industry has a labor challenge. But what’s often missed is that excellence works like gravity on guests and on talent.

People want to work somewhere led by someone that gives them a sense of pride. They want to work somewhere that gets talked about for the best reasons. They’re eager to be part of a brand that provides them near-daily opportunities to say, “I helped build this.”

So, give that to them. Become the leader in your market with the team that others are eager to join.

When your brand is admired, recruiting becomes less about chasing candidates and more about filtering them. You attract people aligned with your mission, energy, and culture.

Even better? Admiration born of excellence drives retention; people stay where they feel proud, seen, empowered, and challenged.

Excellence Inspires the Next Generation

When you lead your brand to excellence, you’re not just running a business, you’re helping shape the future of hospitality.

Operators who work toward, achieve, and maintain excellence become case studies. They get quoted, referenced, and emulated.

And whether they know it or not, they spark ambition in others. They inspire the bartender who dreams of opening their own cocktail bar. The server who’s sketching out a fast-casual concept. They’re a mentor to the GM who eventually moves on in their hospitality journey and launches their own successful concept.

Excellent leaders turn staff into students, and transform students into operators, and the cycle continues.

That’s a legacy. That’s leadership. It’s one of the most underrated impacts of getting all of this right.

Why Excellence Drives Long-Term Value

Cool is magnetic. Good is reliable. Excellence is memorable.

Excellent brands get the press, the partnerships, and the loyalty that goes beyond convenience.

They attract talent that wants to grow with them, not just collect a paycheck.

Admired brands:

operate with integrity;
evolve with purpose;
communicate with confidence; and
stay consistent in chaos.

To that last point, an excellent brand’s standards are so concrete, so non-negotiable, that they’re capable of thriving in chaotic situation. In fact, they defeat chaos and learn from it.

In short, excellence leads whether it’s trying to or not.

Reflection Questions for Operators

What’s one thing your brand does that genuinely earns admiration rather than just attention?
Are your aesthetics aligned with your service culture?
Do your team members feel proud to represent your concept?
What trends have you adopted that actually fit your identity?

The Final Bite: Know Who You Are, Then Amplify It

Now that you’ve seen all three dimensions —coolness, goodness, and excellence—you’ve got a strategic lens most operators never even consider.

It may seem overwhelming to consider 21 traits and how they relate to your brand. Luckily, you don’t need to master all of them. What you need to do is lead with intention.

Know who you are, amplify that, and remember:

Cool gets them in.
Good keeps them in.
Excellence makes them talk.

Want to build a brand that lasts? Get intentional about how people perceive you, and how your team lives that perception every single shift.

Image: Canva

The word "cool" in a vintage script, superimposed over the image of a pint on a bar top.

October 17, 2025by David Klemt David Klemt No Comments

Cool: Magnetism Matters in Hospitality

Cool: Magnetism Matters in Hospitality

by David Klemt

We all know what it feels like to walk into a cool space. The room hums, the lighting hits just right. The music, the people, the energy…it’s magnetic.

But when we talk about cool in hospitality, too often we’re referring to aesthetic alone: the vibe, the lighting, and the playlist, among other details.

The truth? Cool isn’t just visual. And it’s not trend-chasing.

Cool is a collection of behavioral traits. When those traits are intentional, the perception of cool becomes strategic. In turn, that magnetism becomes a strategic element.

The Six Traits of Cool

Cool can feel elusive, but it’s not mystical.

Cross-cultural research has identified six traits that people consistently associate with coolness.

They are:

Extraverted
Hedonistic
Powerful
Adventurous
Open
Autonomous

Let’s break them down, and apply them to hospitality.

Extraverted: Show Up and Stand Out

Cool brands don’t hide in the background.

They communicate clearly, loudly, and often. They show up on social and in the community. Cool brands own their tone.

However, they’re not loud for the sake of making noise. It means that they own the room without apology.

Think confident service teams, guest-forward experiences, and spaces designed for connection rather than just consumption.

Hedonistic: Make People Feel Good

Let’s kill the negative spin on the word “hedonistic” right from Jump Street.

In this context, it simply means “pleasure-oriented.”

Cool brands create experiences that feel good. Not just pleasant, memorable.

Drinks that hit flavor and presentation. Lighting that makes everyone look and feel attractive. Flow that feels frictionless.

This is about sensory impact. It’s why people will choose your place even if another spot has better prices or faster service.

Guests aren’t really buying food or drink; they can make either at home. They’re buying the feeling you, your team, and your venue gives them. In reality, they’re buying your cool, expecting it to reflect onto them.

Powerful: Influence, Not Ego

Power in a hospitality setting doesn’t mean dominating the scene.

For a hospitality brand, power means having influence. That influence makes guests feel like they’re somewhere that matters.

Power shows up when:

your venue sets trends instead of following them;
your team leads with confidence and autonomy; and
people talk about your space and brand when you’re not in the room.

A powerful brand doesn’t have to scream, it simply can’t be ignored.

Take the phrase, “real wealth doesn’t scream, it whispers.” Now, replace “wealth” with “coolness.” Do you believe someone when they loudly tell you that they’re cool? Or do you sense when they communicate it without having to say a word?

Adventurous: Show Some Edge

Cool brands take risks.

Try new menu items, new event formats, new collaborations. Don’t wait for permission, just do it.

However, keep in mind that risk and adventure don’t necessarily require recklessness. They simply require you to indicate, with confidence, that you’re willing to experiment publicly.

This could look like a pop-up collab with a neighboring venue. Hosting an event, a person, or a brand that’s never been seen or experienced in your market. Reinventing a tired night of the week with a totally new promotion.

Predictability is comforting, but adventure creates buzz. Be the buzz.

Open: Let the Culture In

Being open means staying curious to new ideas, influences, voices, and formats.

Guests notice when a brand is receptive, diverse, and dynamic. They reward that with their loyalty.

Openness in hospitality looks like:

Welcoming feedback, and acting on it.
Hiring for perspective rather than just experience.
Rotating menus or programming to reflect seasonality and community.

Cool doesn’t look the same in every city or concept. Openness helps you localize your identity without diluting your brand.

Autonomous: Lead with Vision, Not Imitation

The coolest brands feel like they were born fully formed, even if we know the reality is messier and took years to perfect.

Why? Because they make decisions as themselves, not in response to what others are doing.

Autonomy shows up when your voice and values are clear across every touch point. When you stay consistent, even when competitors pivot. Your autonomy comes through when finally figure out what you’re not trying to be.

Hospitality is full of sameness. Cool stands out when it’s driven by clarity.

Why Cool Still Matters

Cool isn’t shallow, and it isn’t fleeting. Not when it’s rooted in these six traits.

Cool matters because it creates curiosity, conversation, and connection.

It’s what gets people to check you out, to take a risk and try you. That decision to try you is the first step to becoming a loyal guest, team member, or partner.

But remember that while cool can grab people’s attention and create energy, it’s not capable of creating sustainability on its own. You need systems in place to stabilize and scale.

A Few Reflection Questions

What part of your guest experience feels truly cool right now?
What parts feel tired, safe, or imitative?
Which one of the six traits comes to your concept most naturally?
Which one could you amplify intentionally this month?

Next Up: Quantifying “Good”

In the next installment, we’ll talk about the eight traits that make a brand feel good, the kind of hospitality that builds trust, reputation, and retention.

Until then, stay cool.

Image: Canva

Person holding a can of Talkhouse Encore against their blue sweater with a bear on it

October 15, 2025by David Klemt David Klemt No Comments

Talkhouse Encore Aims for Iconic

Talkhouse Encore Aims for Iconic

by David Klemt

That’s a rad sweater.

In a move that highlights the brand’s forward-thinking commitment to growth, Talkhouse Encore is appointing a Vice President of Marketing.

If you’re a regular reader you’re aware that I don’t share every bit of industry news. Hospitality moves quickly, and developments flow steadily. Appointments, case sales, market expansions… There’s a lot to monitor.

However, I do love to watch Bar Hacks podcast guests grow. It’s a privilege to check in with them and share where they are in their journeys with listeners and readers. On episode 141, I speak with Talkhouse Encore’s president and co-founder Robert Minucci.

We dive into the story behind the premium RTD brand’s inception: its connection to an iconic music venue, putting in the work to grow in a highly competitive category during the pandemic, and facing skeptical (sometimes cynical) distributors.

Minucci shares how his business partner, Ruby Honerkamp, sought to bring the spirit of Stephen Talkhouse to the masses through “dive bar classic” vodka and tequila seltzers.

At the brand’s core: authenticity and flavor. In particular, there’s a focus on earning brand loyalty from legal-age Gen Z consumers. Speaking broadly, Gen Z wants a story and a connection to a brand. Really, it’s what most people want these days.

Connection Through Authenticity

During our conversation, Minucci explains how the small-but-nimble team focuses on building a strong local presence before considering expansion, ensuring that they meet consumer demands with quality ingredients and an engaging brand narrative.

If, as the saying goes, you can’t do epic things with basic people, it stands to reason that you can’t build an iconic brand with a basic team. And when your brand has a direct connection to an icon—in this case, a revered live music venue—the pressure to reach similar status is very real.

This is where the newly-appointed Vice President of Marketing takes the stage to help tell the Talkhouse Encore story.

Boasting nearly a decade of experience building and growing brands, Courtney Roth is a clear signal to the market: Talkhouse Encore is here.

“At Talkhouse Encore, our mission is to be more than just another canned cocktail. We want to be the drink that brings people together for unforgettable moments,” says Roth. “I’m excited to lead marketing efforts that connect with consumers through authentic experiences, social storytelling, and grassroots programs that make Talkhouse Encore the go-to choice for today’s drinkers.”

Aiming for Iconic

Aiming for epic and iconic certainly seems to be a key driver of Roth’s brand storytelling. She developed her mastery of lifestyle brand marketing at Diageo. Pepsi benefited from her positioning prowess when she led their Super Bowl LVII activations.

Proving she knows how to build connections at the consumer level, Roth led the sampling of 1.5 million cans of Alani Nu. Earlier this year, Alani Nu was acquired for $1.8 billion by Celsius, which itself saw PepsiCo increase its stake in the energy drink brand juggernaut to 11 percent.

Those are just a few of Roth’s marketing and expansion accolades.

“I’m thrilled to step into the VP of Marketing role at Talkhouse Encore,” says Roth. “My focus is on building out an omni-channel marketing strategy that introduces more consumers to our premium vodka and tequila sodas. We’re setting the stage for significant growth in 2026 and beyond!”

This appointment is a signal that Talkhouse Encore intends to expand to an increasing number of markets over the course of the next 12 months. Keep your eyes peeled for activations and your opportunity to sample and engage with the brand.

To learn more about Talkhouse Encore, visit their website. Give them a follow an Instagram for news, activations, and more.

Disclaimer: Neither the author nor KRG Hospitality received compensation, monetary or otherwise, in exchange for this post.

Image provided by Talkhouse Encore

AI-generated image of a globe on a plate inside a restaurant

October 3, 2025by David Klemt David Klemt No Comments

America’s Best New Restaurants Insights

What America’s Best New Restaurants Say About Us

by David Klemt

Garnish that includes a clock? That’s an interesting choice, AI.

Bon Appétit‘s recent release of The 20 Best New Restaurants of 2025 provides deep insight into the state of restaurants, cuisine, and guest expectations.

Each restaurant on the list was opened between March 2024 and March 2025. That means that these restaurants have now been open for six to 18 months, at most.

The list organizes the 20 restaurants into four regions: the Midwest, the Northeast and Mid-Atlantic, the South, and the West.

As someone who reviews a lot of “best of…” lists, I appreciate that New York, Los Angeles, Miami, and Chicago don’t dominate this one. A restaurant from each city receives recognition (in the case of Los Angeles, two eateries), of course. But Cincinnati, Minneapolis, Pittsburgh, Baltimore, and more are also represented.

Below, the 20 restaurants chosen by Bon Appétit for this year’s list.

The Midwest

Feld (Chicago, IL)

Cuisine: Contemporary American, Global

Vinai (Minneapolis, MN)

Cuisine: Hmong

Wildweed (Cincinnati, OH)

Cuisine: Contemporary American, Italian, Japanese

The Northeast & Mid-Atlantic

Baan Mae (Washington, DC)

Cuisine: Laotian, Cambodian, Malaysian, Burmese

Dōgon (Washington, DC)

Cuisine: Afro-Caribbean

Fet-Fisk (Pittsburgh, PA)

Cuisine: Nordic, Appalachian

Ha’s Snack Bar (New York City, NY)

Cuisine: French, Vietnamese

Provenance (Philadelphia, PA)

Cuisine: French, Korean

The Wren (Baltimore, MD)

Cuisine: Irish, European, American

The South

Acamaya (New Orleans, LA)

Cuisine: Mexican, Seafood

Avize (Atlanta, GA)

Cuisine: Alpine

Perseid (Houston, TX)

Cuisine: French, Vietnamese, Creole

Recoveco (Miami, FL)

Cuisine: Contemporary American, Global, Seasonal

The West

Camélia (Los Angeles, CA)

Cuisine: French, Japanese

Giovedi (Honolulu, HI)

Cuisine: Italian, Pan-Asian

Komal (Los Angeles, CA)

Cuisine: Mexican, Latin American

Lenox (Seattle, WA)

Cuisine: Puerto Rican, Cuban, Latin American, Caribbean

Mezcaleria Alma (Denver, CO)

Cuisine: Mexican

Minnie Bell’s Soul Movement (San Francisco, CA)

Cuisine: Soul Food, American Comfort Food

Sun Moon Studio (Oakland, CA)

Cuisine: Contemporary American, Global

The State of Culinary in America

These days, categorizing a restaurant by cuisine isn’t as easy (or as relevant) as it once was.

Sure, some venues still wear their culinary identities on their sleeve, proudly representing a specific region or culture. Others showcase influence from one or more cuisines, presenting them in ways that are both deliberate and nuanced.

But increasingly, restaurants are embracing a global, borderless approach to food. However, it’s not fusion for the sake of novelty. Instead, it’s inventive, thoughtful, and driven by a desire to engage guests through flavor and curiosity.

While reviewing Bon Appétit’s 2025 Best New Restaurants list, I found it somewhat challenging to pinpoint the exact culinary focus of some of these concepts. I view that struggle as a good “problem” to have.

This ambiguity signals a broader movement: today’s guest is more willing than ever to explore global cuisines. They’re curious. They want discovery to be a key element of their dining experience.

This extends into comfort foods. A great strategy for easing someone into the unfamiliar is to bridge it with the familiar.

Take Sun Moon Studio’s Taiwanese sausage on steamed brioche. Visually reminiscent of a hot dog, it invites guests to try something new without overwhelming them. It’s an accessible entry point to a new experience.

Boston is a shining example of this culinary evolution. It’s one of the most competitive, restaurant-dense cities in the country, and also one of the most dynamic. From old-school neighborhood institutions to cutting-edge, globally influenced newcomers, the city proves there’s room for everything and everyone when the food is compelling.

The Rise of Experiential Dining

A number of the concepts on this year’s best new restaurants list embrace tasting menus. Provenance, for instance, offers a four-course tasting that actually includes 20 or more dishes. Their summer menu clocks in at 21.

Tasting menus tend to split the critics. Some hail them as a canvas for culinary storytelling, while others still see them as relics of highbrow, try-hard fine dining. But based on this list, the format is very much alive, and clearly still resonates with guests.

At the end of the day, it’s about delivering an experience. Guests aren’t necessarily chasing formality or prestige when they choose a multi-course tasting menu. The way I see it, guests who enjoy such experiences just want to feel something. They want to be wowed, and they want to remember the who, how, and why that made the experience memorable.

There are plenty of ways to create that moment. One strategy? Be the only one doing what you’re doing in your market. That might mean introducing a cuisine that’s underrepresented. It could be refining a hyper-focused vision so well that you’re in a category of your own.

Avize in Atlanta exemplifies the former: it’s the only fine-dining Alpine restaurant in the city. Acamaya in New Orleans does the latter, bringing Mexican coastal cuisine to a city known more for gumbo, po’ boys, and beignets than ceviche and mariscos.

Whatever the approach, the operators behind these concepts know how to satisfy their guests’ expectations. They’re aware that the experience falls flat if the food isn’t memorable, and if hospitality is treated as an afterthought.

The Guest Influence

Designing the look and feel of a restaurant is often one of the most fun parts for operators. Some people find enjoyment in selecting everything from furniture to flatware.

However, in our experience, one vital element is often overlooked: how guests will actually move through, experience, and interpret the space.

Does the vision translate to real-world usability? If a guest walks in and isn’t sure where to go, how to order, or what to expect, you’ve already missed the mark.

It’s important to keep in mind that people can make food at home or order delivery or takeout; they don’t need to visit your restaurant for sustenance. However, we are social creatures, and the need to gather, see and be seen, and feel relevant and cool is very real.

It follows, then, that starting the guest experience by making them feel uncertain is a huge misstep.

There’s also the matter of how the guest wants to engage with your vision. Sometimes, what you intended isn’t how the concept is actually received. And when that happens, operators have choices: stick to the vision, concede entirely to guest demands, or compromise to strike a balance.

There’s no universal “right” answer here. But there is a need to make a decision, commit to it, and communicate it clearly.

Examples

Providing a real-world example, one KRG Hospitality client had a specific vision for their bar. Without giving away too many details, the bar was intended to be open for the evening and late-night dayparts.

However, not too long after opening, guests were clamoring for the bar to open a bit earlier, and for the bar to be open on a few more weekdays. Our client crunched the numbers, liked what they saw, and delivered on their guests’ wishes.

Another example comes from two friends of mine who opened a few concepts. One of these was a high-end cocktail bar for sophisticated clientele. The venue was intended to be open for dinner and closed before late night.

Well, the movers and shakers in the market wanted the space to be their after-hours spot. They appreciated the sophistication of the space but wanted to use it as an energetic party spot late at night…and they were willing to pay to support that use case. My friends adapted, and soon bottle service was available during the late-night daypart, and the place was packed.

As far as an example from Bon Appétit‘s list, look at The Wren in Baltimore. According to the Bon Appétit staff, the owners envisioned a traditional Irish pub. No reservations, not even table service. There’s nothing wrong with that, but people have discovered that co-owner Will Mester is an incredible chef. So, as far as they’re concerned, The Wren is a restaurant, not “just” a pub.

Mester and his business partner have adapted. There are still no reservations. There’s still no table service. But The Wren’s guests have said “no problem, we’re still coming to eat,” and Mester and co-owner Rosemary Liss have responded with an “alright, let’s do this” attitude.

The Final Bite

What Bon Appétit’s 2025 Best New Restaurants list tells us isn’t just which restaurants are “the best.” Rather, it tells us what’s resonating with guests right now, and what might resonate through the new year.

We’re watching the traditional playbook get rewritten in real time. The demand for global cuisines continues to rise. Fine dining is becoming more accessible and playful. Guests are more empowered and curious than ever, and operators are meeting them in that space, sometimes by design, sometimes by adaptation.

The best restaurants today aren’t just delivering food, they’re telling stories and building communities. They’re creating moments of connection, whether that’s achieved over 20 courses or a dish that looks like a street-food staple but tastes like something entirely new.

The common threads? Relevance, purpose, and identity. And perhaps most importantly, a guest experience that makes people want to return.

AI-Generated Image: Microsoft Designer

A surreal image of stacks of cash resting on a pile of blue slush, representing a slush fund

August 8, 2025by David Klemt David Klemt No Comments

A Party Slush Fund? We’re Down

A Party Slush Fund? We’re Down

by David Klemt

I asked AI for a visual representation of a slush fund, and I am not disappointed.

Innovation and adaptability have always been crucial for hospitality. Today, in increasingly challenging times, both are more important than ever.

So, whenever we come across an idea that’s outside the norm, we pay attention. Two days ago, we came across one such promotion.

The originators are a New York-based concept called Torch & Crown Brewing Company. They operate two locations, one in SoHo, and another in Union Square.

Torch & Crown is well aware that people appear to be pulling back from spending in bars, restaurants, clubs… Pretty much anywhere that’s offering anything not deemed essential.

To motivate people to gather and “throw down,” Torch & Crown has introduced their Slush Fund.

Their Story

From what I can find, the founders of Torch & Crown, Joe Correia and John Dantzler, are childhood friends. Yes, I put their names in alphabetical order because I feel like they may be competitive people.

They took an interesting route into brewing beer.

Basically, they wanted to drink beer while underage (something we would never endorse, of course) but were thwarted at the age of 16. That’s the age they were when their fake IDs were confiscated by a business in the East Village.

As the story goes, the duo got their hands on a homebrew kit, proceeded to cause it to erupt, and were grounded for weeks. Apparently unfazed, the two learned how to brew beer, and even entered homebrew contests.

During a trip to Ireland, Correia and Dantzler committed to opening their own brewery. They accomplished that goal in the 2010s, opening a brewery in the Bronx.

In 2021, the duo opened a 9,000-square-foot brewery with a taproom and restaurant. Upon opening, Torch & Crown became the only production brewery in Manhattan.

The company has faced its own challenges, as most operators have for the past several years. From what I’ve gathered, their production team was let go roughly one year ago. With any luck, the skilled team members have found new brewing homes.

Slush Fund

Now, let’s get into why we’re here.

Torch & Crown has announced Slush Fund, and they describe it on their Instagram profile as a “party scholarship program.” People pitch a party to them via this link. The team selects their favorite pitches—considering theme, vibe, what makes the idea special, the Torch & Crown location, and proposed date—and the winners receive an impressive party package.

First, successful pitches can select the SoHo location, Union Square location, or help setting up their own party venue. Second, Torch & Crown provides up to $5,000 in beer, non-alc beverages, food, and decor. Finally, those selected also get support from the Torch & Crown team to bring their party idea to life.

The application process is open now, and the plan is to select five pitches for each season. That’s 20 parties across a calendar year.

The Slush Fund Copy

Below, you’ll find the text of Torch & Crown’s post about the Slush Fund party scholarship.

“The data is in: partying is dead. We’ve read the think pieces, we’ve seen the stats, and as a bar, we feel it. People are drinking less, gathering less, and opting out because it feels too expensive, too stressful, or just too much. We recently learned that some people literally thought house parties only existed in movies…

“So, that’s where we come in…Torch & Crown is here to revive the lost art of throwing down. Introducing Slush Fund: our party scholarship program designed to help you party like it’s the summer of 2016. Each season of the year, we’ll pick 5 party pitches and provide:

🍻 Venue space at our SoHo or Union Square locations — or help throwing down at yours
🎉 Up to $5K in beer, food, non-alc drinks, and decor
👯 Our team’s support to bring your idea to life

“We’re currently taking applications for our fall Slush Fund parties. Tell us your theme, your vibe, and where you’d host. If you’re selected, we’ll help make it happen. Link in bio to apply!”

Image: Canva

AI-generated image of a bottle of Cognac, two Cognac snifters, and some mints on a silver platter on a restaurant table

June 20, 2025by David Klemt David Klemt No Comments

It’s Time to Perfect Your Moves

It’s Time to Perfect Your Moves

by David Klemt

This AI-generated image will make sense after you read this article.

Will Guidara doesn’t just believe in hospitality, he’s all in on the kind that goes beyond expectations and transforms into unreasonable hospitality.

I mean, it’s the title of his best-selling book, and the subject of a Guidara-hosted TED Talk. That should tell you all you need to know about his belief in taking hospitality to “unreasonable” levels.

At the 2025 Bar & Restaurant Expo in Las Vegas, Guidara delivered a keynote that was part challenge, part call to arms. His message was clear: the only true long-term competitive advantage in food and beverage isn’t the food, the drinks, or the space. It’s the hospitality.

The KRG Hospitality team also lives this approach to hospitality. At the end of the day, most concepts are selling the same items. Makes sense given the iron grip purveyors have on F&B, right?

So, a hugely important differentiator is how operators and their teams deliver on hospitality. To that end, Guidara has identified 130 touch points that influence the guest experience. That’s 130 in roads. Or, depending on which moments a team doesn’t leverage, 130 self-imposed obstacles or exits.

The Only Competitive Advantage

“Eventually, someone else is going to come around and create a better product,” Guidara told a packed room in Las Vegas. “The only competitive advantage that exists in the long term is your hospitality.”

That might sound like a line, but coming from Guidara, it’s a philosophy.

He urged operators to “throw [y]ourselves wholeheartedly at the pursuit of those relationships,” referring to the guest connections that drive loyalty, advocacy, and repeat visits.

These aren’t just transactions; these are opportunities to make people feel seen, valued, and appreciated.

Drilling all the way down, whether someone is tossing a few bucks at a quick bite or dropping tens of thousands for an experience, they want the same thing. Everyone wants to feel relevant. To feel important, and even cool.

You may not see the guests you make feel special every day. However, the chances of transforming them into repeat guests increases when you treat them like VIPs regardless of who they are, what they order, and how much they spend.

130 Moments

At Eleven Madison Park, Guidara and his team identified 130 distinct touch points in a guest’s dining experience.

The first moment is that guest researching your venue online, and the last is leaving their table. One of those touch points (or moments) is dropping the check.

And yet, said Guidara, most operators treat it like the end of the story, as nothing more than a transactional curtain call.

Guidara sees it as one last moment to connect. He referenced a study involving 2,000 restaurants: the 1,000 that dropped a mint with the check saw an 18-percent increase in tips. Call it a gimmick if you want, but it’s a small gesture that had a tangible impact. And all those teams had to do was include a mint that costs literally three to five cents.

A Better Ending

As I was sitting in the audience, Guidara’s thoughts on dropping the check reminded me of a Jim Gaffigan bit. Joking about the restaurant experience, he says getting the check can feel like a bit of a gut punch, particularly when the service has been so warm and friendly. Upon receiving the check in his standup bit, Gaffigan deadpans, “I thought we were friends.”

Surely, we can all do better than just walking up, dropping the check, and waiting for payment.

Guidara shared a personal example of turning this touch point into more of a moment. After delivering a particularly high check, he returned to the table with a full bottle of Cognac. He poured a splash into each guest’s glass, then simply left the bottle on the table. Rarely did anyone pour more—but that wasn’t the point. The gesture itself was the takeaway.

Do I expect operators to accompany checks with expensive spirits or wine? No, of course not. But I do want operators, their leaders, and their staff to consider what they can do to leverage the final moments of a guest’s experience.

Review, Rethink, Refresh

Guidara encouraged every operator in the room to review their own touch points.

“In the next month, identify one touch point you may not think about much, and get creative to enhance it,” he said.

This doesn’t mean swinging for the fences and transforming the moment you’ve selected into something needlessly grandiose. Instead, the key is intentionality.

Even a small change—if it’s thoughtful—can become unforgettable.

Further, taking on this exercise should help you fine-tune your service cadence. I recommend undergoing this exercise each month from now until the end of the year, choosing at least one touch point to elevate. More than likely, your steps of service will benefit from this intentionality and resulting refinement.

Team First, Always

Pre-meal, Guidara argued, is the most important time to rally your team.

It’s the moment to communicate the “why” behind your service. This is the time to set the tone, reinforce values, and spread passion.

Pre-meal also happens to be on Chef Brian Duffy’s non-negotiable daily checklist, in case you needed more proof to its importance.

“I believe passion is contagious,” Guidara said during his BRE keynote. “Energy begets energy. Passion begets passion.”

But operators have to be brave enough to go first. Too many are caught up in trying to look “cool,” when what’s actually needed is a little vulnerability and a lot of real talk.

He also reminded leaders to get their hands dirty.

Some people have a romanticized vision of restaurant, bar or nightclub ownership. They think they’ll be the cool person showing up to their hotspot in an expensive drop-top, fawned over by staff and guests alike. The reality is typically much further from that dream.

As an owner, you’ll be the one sprinting to the bathroom to unclog a toilet, or staring at an electrical panel, trying to figure out why half the kitchen went down suddenly.

When your team is in the weeds, the fastest way to earn their respect is to do the most menial task in the room: “Don’t ask them to do anything you wouldn’t do yourself.”

Perfect Your Moves

Guidara uses the word “moves” to describe signature gestures. These are moments that define your operation, steps within your service cadence that set it apart.

Before you start overthinking your cadence or second-guessing every step, your moves don’t have to be dramatic or expensive. What’s important is that they’re yours.

“Only do what you can do well,” said Guidara. “If you can only do one thing, do that one thing and stand out.”

But keep a simple mantra in mind: Complication is the enemy.

“Nothing will gain traction with your team if it’s too difficult to implement.” We take this to heart at KRG, encouraging operators to keep their menus to 12 to 15 items, prepared better than any competitor makes them.

Also, bear this in mind: When team members are invited into the creative process—when they get to contribute to the magic—engagement skyrockets. The back-of-house team should be part of the initial food menu development stage. For the bar menu, the bar team should be actively engaged.

When it’s time for seasonal or mid-year menu refreshes, encourage involvement from the entire team.

Turn Guests Into Ambassadors

This isn’t about over-delivering or giving everything away. Rather, it’s about being present.

When your team is empowered and your service is intentional, you create moments that guests talk about. Those moments turn guests into evangelists.

They come back. They bring others. Your regulars become a legion of ambassadors for your brand.

We live and run businesses in a world where the food, the drinks, and the vibe can all be copied. But that kind of guest loyalty? That’s the one thing that pretenders can’t replicate.

Image: Canva

Diplomático Rum launches Single Vintage 2013, a limited-edition bottle

June 13, 2025by David Klemt David Klemt No Comments

We Tasted Diplomático’s Latest Release

We Tasted Diplomático’s Latest Release

by David Klemt

I had the opportunity to attend a guided tasting of the latest release from Diplomático Rum, hosted by national brand ambassador Jose Luis Ballesteros.

During this guided tasting, those of us lucky enough to attend tasted Diplomático Reserva Exclusiva against the newest expression: Single Vintage 2013.

It’s odd to refer to a super-premium Venezuelan rum as “standard,” but Reserva Exclusiva is the entry point into Diplomático’s Traditional Range. It’s not up on the website currently, but Single Vintage 2013 will take its place in the Prestige Range.

In my experience, sharing tasting notes can hinder the experience for others. Someone who doesn’t detect the same notes as somebody else may think there’s something wrong with their palate. So, I’ll share the top-line notes from my tasting, with the caveat that “your mileage may very,” as it were.

When I sip Reserva Exclusiva, I pick up brown sugar, toffee, coffee, and dark chocolate. Personally, I pick up subtle orange peel notes, and also get a bit of licorice on the back end. As far as a lineup’s defining standard, Reserva Exclusiva is sophisticated sipper.

If I were limited to a single word to describe Single Vintage 2013, it would be “rich.” Overall, it’s a richer, deeper drinking experience in comparison to Reserva Exclusiva.

Along with a warm hug of brown sugar, I detect vanilla, dark chocolate, and, interestingly, a touch of smoke and mint.

Limited Allocation

For anyone who has yet to be introduced to Jose Juis Ballesteros, he’s uniquely qualified for the role as Diplomático’s national brand ambassador.

He happens to represent the fourth generation of the family that founded the company.

In addition to guiding us as we tasted the benchmark expression versus the latest one, Ballesteros shared some compelling insights and tips.

Interestingly, there are less than 18,000 bottles of Single Vintage 2013 worldwide. Roughly 6,000 are allocated for the US, making this a rather exclusive rum for 2025.

So unique is Single Vintage 2013, Ballesteros is uncertain Diplomático will ever replicate its specific profile. In other words, if you find yourself with the opportunity to taste it, do it.

And, once you’ve tasted it, consider doing what it takes to add it to your bar, restaurant, or nightclub’s inventory.

Switch it Up

It’s natural, perhaps, to compare rum to whiskey. Seems like a no-brainer, right? Tasting notes, production, cocktail creation… They seem rather similar.

In fact, it’s not uncommon at all for bartenders and educators to use whiskey as entry point for people who say they’re not rum drinkers.

However, Ballesteros feels the better comparison is tequila. So, take a look at your inventory, and taste your premium and super-premium rums against tequilas in similar categories.

When it comes to making cocktails, tequila educators have steered me toward orange rather than lime over the past year or two. Now, I can add using oranges when tasting rum.

To taste like Ballesteros, take an orange slice, cover it in cocoa powder, and take a bite. Then, taste the rum. I can’t say yet if this works for all rums or mainly Diplomático, but give it a whirl.

Final Pour

When I asked Ballesteros about a good evening out—thing pre-meal, meal, and afterward—he said the following:

He suggests starting with a Daiquiri, moving to a Rum Negroni made with Exclusiva Reserva, then ending with a Single Vintage.

Staying on the topic of cocktails, Ballesteros noted that he used to agree with the belief that adding high-quality rum to a simple cocktail like a Rum & Coke was foolish. However, he has shifted that mindset.

Now, he enjoys playing around, learning how a premium or super-premium rum’s profile can change with the addition of just one or two ingredients.

Finally, on the subject of pushback from people who say they don’t like rum, he had this to say: “Everyone has a palate for one style.”

There are so many styles, countries of origin, and expressions that there’s something for everyone. It’s the bartender’s job to help guide guests to their perfect match.

Cheers!

INTRODUCING DIPLOMÁTICO SINGLE VINTAGE 2013: A RUM TEN YEARS IN THE MAKING

NEW YORK, NY (JUNE, 2025) – Diplomático Rum, the award-winning super-premium rum from Venezuela, proudly announces the launch of Single Vintage 2013, a limited-edition release that showcases the brand’s passion for craftsmanship, innovation and precision in rum-making.

Single Vintage 2013 marks a first for Diplomático – a pioneering blend of the three types of Diplomático´s light distillates before ageing (standard column, batch kettle, and barbet column). Crafted from reserves distilled in 2013 and matured for 10 years in ex-bourbon and ex-whiskey casks, the result is a rum as rich in complexity as it is in character.

This distinctive rum opens with notes of toffee, fudge and toasted almonds, evolving into a layered palate of dark chocolate, cherry, pear, dates and raisin, finishing with a smooth blend of brown sugar, vanilla, and mint chocolate.

“The 2013 vintage is a tribute to the art of rum-making and the depth of our reserves,” said Jose Luis Ballesteros, National Brand Ambassador, Diplomático Rum. “It reflects our pursuit of excellence and the remarkable flavor that emerges when innovation meets patience.”

Diplomático Single Vintage 2013 will be available in limited quantities at select premium retailers across the U.S. for a suggested retail price (SRP) of $120. Featuring a redesigned bottle and packaging, the release brings modern elegance to the prestige range while honoring the timeless spirit within. For more information about Diplomático Rum and its full portfolio, visit www.rondiplomatico.com.

Learn More

PR Contact: KLG Public Relations | diplomatico@klgpr.com

About Diplomático:

Diplomático Rum, distributed in more than 100 countries, is a super-premium rum from Venezuela and one of the most awarded spirits around the world. Diplomático honors the rum’s signature flavor and the art in its blending over any other thing. The product range consists of the Tradition Range: Planas, Mantuano, and flagship Reserva Exclusiva, the Prestige Range: Single Vintage and Ambassador. Learn more: www.rondiplomatico.com.

ENJOY DIPLOMÁTICO WITH MODERATION.

Diplomático Rum, 40-47% ALC/VOL, Imported by Brown-Forman, Louisville, KY. DIPLOMÁTICO is a registered trademark of Diplomatico Branding, Unipessoal LDA.

Disclaimer: Neither the author nor KRG Hospitality received compensation, monetary or otherwise, in exchange for this post.

Image provided by Diplomático Rum

AI-generated image of a pile of chicken nuggets on a plate in a restaurant, wtih a red flag jutting out of them

June 6, 2025by David Klemt David Klemt No Comments

Chicken Tenders with a Side of Red Flag

Chicken Tenders with a Side of Red Flag

by David Klemt

Red flag! AI-generated image.

Chef Brian Duffy doesn’t mince words, and when it comes to restaurant menus, he has zero patience for mediocrity and the absence of creativity.

During his latest live menu read at Bar & Restaurant Expo 2025, Chef Duffy once again shared his unfiltered thoughts and tips in real time.

Reviewing menus submitted prior to his live menu read, Chef Duffy went after tired ingredients, uninteresting items, pricing, and menus that scream “I was designed by a supplier!”

For those who have yet to witness a Duffified live menu read, the process is simple. A call for menus is sent out, people send over their menus, and they’re put up on a large screen at the Bar & Restaurant Expo’s F&B Innovation Center or in a classroom.

A key element is that Chef Duffy doesn’t see the menus ahead of time; his thoughts are off the cuff and in the moment.

It’s important to note that not every menu is eviscerated. Chef Duffy points out strengths, and offers suggestions to make good menus great. And, without fail, attendees paying attention will walk away with a pile of helpful tips.

Oh, look, chicken tenders. Yay.

Which came first, the chicken tenders or the apathy?

“If chicken tenders are on your menu, you’re bastardizing your brand.”

That line alone set the tone for the session. Chef Duffy’s point? If you’re trying to build a unique, memorable food program—and you should be—then you can’t fall back on the same tired menu items as everyone else.

If your reports show that chicken tenders are at the top of your sales, that’s a justification for keeping them. However, at least consider getting creative with accompanying sauces, presentations, and enhancements so you stand out from the competition.

Chicken tenders may be “safe,” but safe isn’t what guests remember, photograph, post about, or come back for specifically. Not to slander big brands, but chicken tenders are what people expect from full-service national and global chain restaurants.

Meet with your culinary team, get creative, stand out.

Your first five items reveal everything.

Chef Duffy says he can tell, just from scanning the first five menu items, whether your menu was designed by you or handed down by the food purveyor.

The latter is a problem.

“Your menu is your brand,” Chef Duffy reminded the F&B Innovation Center. “It tells your story, your values, your creativity—or your lack of all three.”

As he has said before, your menu is also your billboard.

That means you need to ditch generic descriptions, rethink your item layout, and stop outsourcing identity to third-party salespeople.

“Everybody has the same shit on their menu,” Chef Duffy said just a year ago. “We’ve been told what to put on our menu buy our purveyors.”

Being honest with yourself, is your menu actually yours, or have you ceded control of your brand to your suppliers?

Pricing should be as intentional as plating.

“I’m all for a funky number, my friends,” Duffy said.

This statement was in response to a menu with less-standard pricing. Whole numbers ending in 0 or 5? Not exactly blowing anyone’s hair back. Rational numbers ending in a 5 or 9? Been done, haven’t they?

Chef Duffy’s reasoning is psychological: Funky numbers can create curiosity. Perhaps more importantly, nontraditional numbers communicate that the pricing wasn’t slapped on from a cost spreadsheet; it was considered.

Of course, you don’t have to pour nonstandard numbers all over your menu. There’s nothing wrong with sprinkling them around instead.

Just be sure that you’ve costed your items down to the temp picks in your burgers, and bev-naps that accompany your drinks, when pricing your menu.

Retire the balsamic.

If your go-to vinaigrette is still balsamic, it’s time to move on.

“It was cool in 1986,” Duffy quipped.

If that statement offends or surprises you, it may be time to check out some flavor trend news and reports. Also, ask your culinary team what they think about the dressings accompanying the salads and other items leaving the kitchen. Anything but enthusiasm should tell you that they have some ideas for more on-trend accompaniments. (Note: A disinterested kitchen is a disengaged kitchen. Get your team excited!)

I’m not saying, and Chef Duffy wasn’t suggesting, that tradition should be tossed in the trash. However, adhering strictly to decades-old tradition in the culinary world puts you, your menu, and your brand at risk of obsolescence.

You have a responsibility to embrace flavors that reflect today’s culinary trends and consumer palates if you work in F&B.

The same goes for buzzword-laden menus and what he calls “culinary white noise”—ingredients and terms that sound impressive but say nothing.

A box, a name, and a story.

When it comes to designing your menu, Chef Duffy likes to see creative item names, detailed but punchy descriptions, and a visual cue—like a box—surrounding (and therefore calling out) featured items.

Why?

Because you’re not just listing food, and that mindset needs a seismic shift.

Restaurant operators, their culinary and bar teams, and their service staff are curating a guest experience. The layout of your menu should help guide the guest journey, telling and reinforcing your brand’s story.

There’s limited real estate on a menu—including digital versions—so every millimeter requires careful consideration to maximize the results.

There’s no room for confusion.

Okay, this next one baffled not only Chef Duffy but every person who attended his live menu read. Honestly, if you have any idea what this meant, please email me with your thoughts.

One menu—remember, this is real life—that Chef Duffy reviewed included the phrase “choice of meat bar bbq” (written here exactly as it was on the menu). And where was this listed? Under the chicken wings.

Seriously, what does that even mean? If a room full of F&B professionals can’t figure it out, something has gone terribly wrong.

Put simply, ambiguity kills confidence. If a guest has to guess what they’re ordering—or worse, ask a server who also doesn’t know—you’ve very likely lost their return visit.

There’s nothing wrong with building mystery. Plenty of chefs, bartenders, and operators come up with item names and descriptions intended to pique guest curiosity.

But here’s the thing: That’s an intentional, curated choice. These items and descriptions are meant to provoke a response. It’s part of the experience, and each server and bartender can answer questions about such items confidently.

Put more simply, there’s a difference between, “Ooo, what’s that?” and, “Um, what’s that?”

Final Bite

Your menu is your voice, so make it count.

Chef Duffy’s latest live menu read was less a menu critique and more a rallying cry this year.

Stop giving up control of your inventory, menu, and brand to your purveyors. If you’re going to have the same dishes as other operators, at least get creative with the ingredients, sauces, and other accompanying items. Revisit your pricing strategy. And, hey, while you’re at it, revisit your dressings and other items, and determine if they’re still adding value.

Whether it’s weird pricing, boxed features, or creative naming conventions, every detail matters. Your menu doesn’t just feed your guests—it frames their expectations, defines your concept, and tells the world your brand story.

And if all else fails, just remember: Lose the chicken tenders and balsamic vinaigrette.

Image: Canva