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September 12, 2022by David Klemt David Klemt No Comments

Are You Ready for Oktoberfest 2022?

Are You Ready for Oktoberfest 2022?

by David Klemt

Oktoberfest, one of the single best beer events and promotions operators can program for, kicks off on September 17 and goes through October 3.

Impressively, this year represents the 187th Oktoberfest. Of course, this would be the 189th Oktoberfest if Covid-19 hadn’t forced Munich to hit pause on the celebration.

At noon Central European Summer Time, Orktoberfest will tap the first keg. Then, Munich’s Lord Mayor Dieter Reiter will declare, “O’Zapft is!” The Bavarian phrase translates to, “It is tapped!” (For you linguistics nerds out there, the phrase is, “Es ist angezapft!” in German.)

In America, that means Oktoberfest will kick off at 1 AM HAST, 2 AM AKDT, 3 AM PT, 4 AM MT, 5 AM CT, 6 AM ET or 7 AM AST.

For Canada, those times are 3 AM PT, 4 AM MT, 5 AM CT, 6 AM ET, 7:30 AM NT.

Clearly, that’s pretty early for most people to start drinking beer. But hey, if you’re in a market like Las Vegas there may be people who want to kick off Oktoberfest at your bar at 3:00 in the morning.

The Official Oktoberfest Breweries

You may have heard that there are rules about which breweries can actually be at Oktoberfest. Well, that’s not a rumor.

To clarify, just six breweries in Munich can serve beer at this world-famous event. Those six breweries are:

Augustiner
Hacker-Pschorr
Hofbräu
Löwenbräu
Paulaner
Spaten

So, why does Oktoberfest limit the event to just these breweries? Essentially, this move is to ensure that this Munich-based event remains a Munich-based event.

Luckily, it’s not too difficult for operators to get their hands on Hacker-Pschorr, Hofbräu, Löwenbräu, and Spaten. Really, it just depends on the relationship an operator has with distributors the region in which they operate.

Oktoberfest Outside of Munich

Of course, an operator need not serve only the official Munich beers to celebrate Oktoberfest wherever they’re located.

Plenty of brewers outside of Munich brew seasonal Oktoberfest (or Octoberfest, as it were) beers. For example:

Bell’s
Brooklyn Brewery
Founders
Great Lakes
Jack’s Abby
Sam Adams
Sierra Nevada
Summit Brewing
Warsteiner

And when it comes to food programming, the Munich event serves some delicious bites. It should go without saying that yes, the following pair well with beer:

Roast chicken
Roast pork
Pounded, breaded thin cuts of meat (schnitzel)
Sausages
Brats
Pretzels
Tarte flambée (flammkuchen)
Potato pancakes (kartoffelpuffer)
German potato salad
German “cottage fries” or fried potatoes (bratkartoffeln)
Sauerkraut
German beer cheese spread (obatzda)
German red cabbage (rotkohl/blaukraut)

Truly, this is an amazing time of year. Just over two weeks of great beer and delicious comfort food.

To learn more about this annual celebration of beer, visit the official Oktoberfest website.

Image: Kurt Liebhaeuser on Unsplash

August 29, 2022by David Klemt David Klemt No Comments

2022 World Beer Cup Winners

2022 World Beer Cup Winners

by David Klemt

The Brewers Association‘s 2022 World Beer Cup identifies the top three beers across a staggering 103 separate categories.

If you enjoy multiplication, that’s 309 medals in a single competition. And that’s just the winners; there can be more than 200 entries in a single category.

So, yes—I envy the World Beer Cup judges. I mean, what beer fan wouldn’t want to taste all the entries into the Olympics of Beer?

This competition, developed by the Brewers Association, has been going strong since 1996. Next year’s competition, if you happen to brew beer and want to enter it, will take place in Nashville in May.

Okay, you may be wondering why I’m talking about this beer competition. The reason is simple: To get your ready for September.

There are three beer holidays to program for and celebrate next month:

National Beer Lover’s Day (September 7)
National Crush a Can Day (September 27)
Drink Beer Day (September 28)

Oh, and there’s this little event—Oktoberfest—that takes place from September 17 to October 3.

Below you’ll find 48 medal winners from 16 categories to give you a taste of the 2022 World Beer Cup results. For the full list, click here, then click the “2022 Winners” button.

Cheers!

Category 1: American Wheat Beer (68 entries)

Gold: For-scythe, Cherry Street Brewpub at Halcyon (Alpharetta, GA)
Silver: Hefe, Widmer Brothers Brewing (Portland, OR)
Bronze: American Wheat, Cerveceria Principia (Monterrey, Nuevo León, Mexico)

Category 2: Fruit Beer (134 entries)

Gold: Yuzu KSA, Fort Point Beer Co. (San Francisco, CA)
Silver: Berry, Berry, Quite Contrary, Territorial Brewing Co. (Springfield, MI)
Bronze: Grape Fruit Session IPA, Mahanine Brewing (Hohhot, People’s Republic of China)

Category 5: Pumpkin Beer (40 entries)

Gold: 5 Phantoms, Philipsburg Brewing Co. (Philipsburg, MT)
Silver: Ryes of the Pumpkin King, Sound2Summit Brewery (Snohomish, WA)
Bronze: Pumpkin Paddy, Launch Pad Brewery (Aurora, CO)

Category 9: Coffee Beer (79 entries)

Gold: Gusto Crema Coffee Ale, Georgetown Brewing Co. (Seattle, WA)
Silver: Daybreak, Wolf’s Ridge Brewing – Production Operations (Columbus, OH)
Bronze: Double Cream Coffee Dream, Dangerous Man Brewing Co. (Minneapolis, MN)

Category 10: Coffee Stout or Porter (112 entries)

Gold: Dusk til Dawn, Pizza Port San Clemente (San Clemente, CA)
Silver: Mocha Porter, Bend Brewing Co. (Bend, OR)
Bronze: Mocha Machine, Beachwood Brewing (Huntington Beach, CA)

Category 11: Specialty Beer (56 entries)

Gold: KURI KURO – Dark Chestnuts Ale, Miyazaki Hideji-Beer Co. (Nobeoka, Japan)
Silver: Agavemente, SouthNorte Beer Co. (Chula Vista, CA)
Bronze: Graham Cracker Porter, Denver Beer Co. (Denver, CO)

Category 14: Non-Alcohol Beer (123 entries)

Gold: Golden Lager, Grüvi (Denver, CO)
Silver: Non-Alcoholic Black Butte, Deschutes Brewery (Bend, OR)
Bronze: Parallel, Southern Grist Brewing Co. (Nashville, TN)

Category 15: Session Beer (43 entries)

Gold: Swift Half, Station 26 Brewing Co. (Denver, CO)
Silver: Peacekeeper, Launch Pad Brewery (Aurora, CO)
Bronze: Bucketty’s Pale Ale No. 2, Bucketty’s Brewing Co. (Brookvale, New South Wales, Australia)

Category 16: Session India Pale Ale (107 entries)

Gold: Trump Hands, Cannonball Creek Brewing Co. (Golden, CO)
Silver: Moon Rocks, Mickey Finn’s Brewery (Libertyville, IL)
Bronze: Tiny Juicy IPA, Five Boroughs Brewing Co. (Brooklyn, NY)

Category 22: Gluten-Free Beer (66 entries)

Gold: La Gosa Rita, Lakefront Brewery (Milwaukee, WI)
Silver: Little Brown Job, Lucky Pigeon Brewing Co. (Biddeford, ME)
Bronze: Glutenberg Session IPA, Glutenberg (Montréal, Québec, Canada)

Category 91: American-Style Pale Ale (160 entries)

Gold: Figueroa Mountain Mosaic, Figueroa Mountain Brewing Co. (Santa Barbara, Santa Barbara, CA)
Silver: Cruisin’, Pizza Port Bressi Ranch (Carlsbad, CA)
Bronze: Somewhere Golden, Institution Ale Co. (Camarillo, CA)

Category 92: Juicy or Hazy Pale Ale (141 entries)

Gold: Hazealicious, Reuben’s Brews – The Taproom (Seattle, WA)
Silver: Baby Azacca, 33 Brewing Experiment (Vancouver, British Columbia, Canada)
Bronze: Haze in the Park, Kings & Convicts Brewing Co. (San Diego, CA)

Category 95: Imperial India Pale Ale (174 entries)

Gold: Space Lettuce, Monday Night Brewing (Atlanta, GA)
Silver: Cali Boy, No Label Brewing Co. (Katy, TX)
Bronze: Devil’s Pool, Wissahickon Brewing Co. (Philadelphia, PA)

Category 96: Juicy or Hazy Imperial India Pale Ale (171 entries)

Gold: Pantless Thunder Goose, Mast Landing Brewing Co. (Westbrook, ME)
Silver: Houblon Deluxe, Pure Project (Vista, CA)
Bronze: Citra Powered Jetpack, Barebottle Brewing Co. (San Francisco, CA)

Category 102: American-Style India Pale Ale (384 entries)

Gold: Hop-Fu!, North Park Beer Co. (San Diego, CA)
Silver: Super Slap, Brewery X (Anaheim, CA)
Bronze: Aurora Hoppyalis IPA, Karl Strauss Brewing Co. (San Diego, CA)

Category 103: Juicy or Hazy India Pale Ale (343 entries)

Gold: Rhymes Like Dimes, Xül Beer Co. (Knoxville, TN)
Silver: Blue Comet, Widowmaker Brewing (Braintree, MA)
Bronze: Tasty Jams, Brix City Brewing (Little Ferry, NJ)

Image: Josh Olalde on Unsplash

March 25, 2022by David Klemt David Klemt No Comments

Who Was the Legendary King Gambrinus?

Who Was the Legendary King Gambrinus?

by David Klemt

Just who is Gambrinus, the cultural icon beer lovers honor and celebrate on April 11, King Gambrinus Day?

Most simply, he’s an excellent excuse to enjoy a pint. More importantly, he’s a fantastic reason for operators to execute a beer promotion to drive traffic and revenue.

But who was Gambrinus? And was he actually a king?

Let’s dive in!

A King?

Gambrinus may want a word with Budweiser. After all, they’ve claimed the title “King of Beers” since around the 1950s.

If one runs a search for Gambrinus and scans the results quickly, he was a king. Although, other sources identify him as a duke. Or maybe he was a count.

Intriguingly, he’s often referred to as the inventor of beer. Sometimes, he’s lauded as the patron saint of beer.

Gambrinus is also known as the embodiment of joviality, conviviality, and incredible feats of drinking. Legend has it, he could put away 144 beers in a single sitting.

And how did he become credited with this most magnificent of creations? In a completely natural way, of course.

As the totally reasonable story goes, Gambrinus was taught the secret to brewing beer over 500 years ago by the Egyptian gods Osiris and Isis.

However, a German historian has said this character was based on another mythical character: Gambrivius. This German king, who may also have been named Gampar, also learned beer brewing by Isis and Osiris.

In other words…Gambrinus very likely never existed.

Gambrinus, Cultural Icon

Real or (most likely) not, Gambrinus is deeply embedded in beer and brewing culture.

There are breweries, restaurants, and bars that feature Gambrinus—as a king, of course—around the world.

In fact, if one takes a look at a can of Victoria beer, they may find the fabled king in the logo. He’s wearing regal finery and holding a beer aloft, admiring it.

And should anyone find themselves in Porte Alegre, Brazil, they’ll find Restaurante Gambrinus. Guess who the restaurant’s name pays homage to.

Of course, the king has made it America. Reportedly, Pabst Brewing has commissioned at least three Gambrinus statues. The first iteration was crafted in 1967 and is named King Gambrinus, Legendary Patron of Brewing.

So, fine—King Gambrinus Day doesn’t honor a “real” king. Is that such a bad thing? What we’re really celebrating on April 11 is beer itself.

We’re paying homage to brewers, breweries, and beer lovers across the globe. There’s nothing wrong with celebrating what some call the nectar of the gods, and others call the drink of kings.

Before April 11, take a look at your beer menu and program. Review how your bar team pulls and serves a pint. Make certain you know what beer-loving guests want to drink, and have plenty on hand.

Let’s all raise a pint to Gambrinus, king, duke, count, or mythical figure. Cheers!

Image: engin akyurt on Unsplash

January 14, 2021by David Klemt David Klemt No Comments

Athletic Brewing Co. Proves Viability of Alcohol-free Beer

Athletic Brewing Co. Proves Viability of Alcohol-free Beer

by David Klemt

Doubters and detractors of non-alcoholic beer have only to look at Athletic Brewing Co. to understand the category has a long, bright future ahead of it.

Athletic Brewing opened its first taproom in Stratford, CT, back in May of 2018. A month later, the non-alcoholic brewer signed on with a distributor to launch two of their flagship beers statewide. Two years after that milestone was reached, Athletic took over a 100,000-barrel capacity facility in San Diego once owned by Ballast Point.

That would be impressive growth for any brewer, traditional or non-alcoholic. But there’s another element that really highlights the explosive growth and potential of Athletic: investment rounds.

In August of 2017, Athletic raised $250,000 in seed funding. One year later, in September, the brewer raised $500,000 in another seed funding round. A third funding round resulted in $3,122,221 in December 2019. And then came March 2020: Athletic raised $17,500,000 in Series B funding.

According to a report written by Kate Krader and published earlier this week by Bloomberg, some of Athletic’s investors are celebrities, something that had remained quiet for a few years now.

David Chang, the founder of Momofuku, NFL players Justin Tuck and JJ Watt, and Lance Armstrong are some of the celebrity backers identified by Krader as Athletic Brewing Co. backers. According to Crunchbase, Blake Mycoskie, founder of TOMS Shoes, participated in the 2020 Series B funding round.

That these investments remained under the radar shows that celebrities and other investors believe Athletic and the non-alcoholic beer category is here to stay.

We’ve grown accustomed to celebrity-backed spirits and wines. At least three celebs have scored massive paydays in spirits. George Clooney and Rande Gerber sold Casamigos to Diageo for $1 billion in 2017. Last year, Aviation Gin, owned by Ryan Reynolds, sold to Diageo for a deal worth up to $610 million.

Athletic is one of the brewers we showcased in our January 1 article “0.0 to 0.5 Beers to Know for Dry January and Beyond.” We shared some of Athletic’s story and how founder Bill Shufelt was motivated to fill a void in the market. Namely, refreshing and flavorful non-alcoholic craft beers.

Shufelt, like so many people who have chosen to live an alcohol-free lifestyle or reduce their alcohol intake, still enjoys going out to bars and restaurants to socialize. Athletic and other non-alcoholic brewers offer guests a drinking and dining experience without a sacrifice in quality.

I can clearly see an opportunity for people to invest in Athletic Brewing Co., Partake Brewing, WellBeing Brewing, Surreal Brewing Company, and others moving forward. It’s obvious that craft non-alcoholic beers have a future beyond Dry January, and it’s likely more talented brewers and celebrities will enter the category. In fact, 2021 may be the Year of NA Beer.

Image: Athletic Brewing Co.