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Dining | KRG Hospitality

Dining

by David Klemt David Klemt No Comments

Cien Años Después: Michelin Hits Mexico

Cien Años Después: Michelin Guide Hits Mexico

by David Klemt

In news that may come as a shock to many, the Michelin Guide is covering Mexico for the first time in its 124-year history.

If, like me, you’re surprised, I think that’s justifiable. I raised an eyebrow when I learned that the Michelin Guide didn’t cover the US with an American edition until 2005.

Should you be curious about what cities were featured in that first American guide…it was only New York. From what I’ve gathered, 500 restaurants throughout the city’s boroughs received coverage. Of the 50 hotels included in that guide, all were in Manhattan.

And when it comes to Canada, Toronto and Vancouver guides didn’t exist until 2022. So, to learn that the Michelin Guide has just now arrived in Mexico was mind blowing.

However, the country is certainly attempting to make up for lost time (a total of 124 years of lost time). Coming out swinging for their first guide, more than 150 restaurants throughout Mexico earned recognition.

In 2024, 97 restaurants earned Michelin recommendations. A total of 42 Bib Gourmands were awarded. Six restaurants in Mexico earned Michelin Green Stars. Five restaurants received Michelin Special Awards, such as the Exceptional Cocktail Award, and the Mentor Chef Award.

Now, on to the “big” awards: Michelin Stars. Sixteen restaurants in Mexico now have one Michelin Star. Just two, both in Mexico City, earned two Michelin Stars: Quintonil, and Pujol.

Interestingly, both restaurants also earned placement on the World’s 50 Best Restaurants 2024 rankings. Pujol grabbed 33 on the list, while Quintonil is number seven.

Unfortunately, not a single restaurant in Mexico has been awarded three Mexican Stars. But, I think it’s only a matter of time.

But wait…

Finding out that the Michelin Guide hadn’t come to Mexico until 2024 piqued my interest. So, I did some digging and found myself sliding down a rabbit hole.

It may be difficult to believe at first glance, but the entirety of France was home to less than 3,000 cars in the year 1900. That’s not great if you happen to be in a few businesses: automobile manufacturing, tire manufacturing, and hospitality.

The demand for privately owned automobiles would need to increase if manufacturers were to succeed. This includes tire manufacturers. New vehicles coming off assembly lines would mean more tire sales. More driving—more miles driven, specifically—would mean more tire repairs and replacements. And with more people driving across an entire country, tourism would increase. That, of course, is great for hotels, restaurants, cafes, pubs, and taverns.

So, to increase the demand for automobiles, and therefore tires and tourism (but mostly the tires), two brothers hatched a plan.

Édouard and André Michelin published the first Michelin Guide. Or, more accurately, the first Guide Michelin. Around 35,000 copies of the guide were distributed throughout France. 1900’s Guide Michelin—which was free—contained maps; locations of hotels; locations of gas stations and repair shops; and instructions for repairing and replacing tires.

I haven’t read it, but I feel like the main instruction is, “Buy another Michelin tire. In fact, buy four more. No, five more—get yourself a spare. Or, hey, get eight so you have four spares, as long as they’re Michelin.”

…there’s more…

The iconic (or infamous) Star system was first introduced in 1926, with only one Star awarded. Five years later, the full Star system was developed (none, one, two, three). Yet another five years later, the meaning of each Star rating was revealed to the public.

As far as other countries not receiving Michelin Guide coverage, Italy first got a guide in 1956…and zero stars. Great Britain has received coverage off and on, but the Michelin Guide as we know it—narrowing its focus strictly to restaurants and hotels—came out in 1974. This edition also featured Ireland.

Okay, now it’s time for what’s truly astonishing: countries, cities, and city-states, apparently via their tourism boards, pay for Michelin Guide coverage.

I’ve heard “accusations” of corrupt lists, and payment in exchange for coverage of a certain city or country. However, I didn’t pay much heed to these claims.

But, apparently it’s confirmed that countries and cities do see the Michelin Guide as a worthwhile investment in their tourism industries.

While I’m not certain that I’d go so far as to label this exchange corruption, I do agree that it’s eyebrow-raising.

…and more.

For example, Atlanta, Georgia, became the seventh American city to receive a Michelin Guide. And according to an interview between travel news and research site Skift and Discover Atlanta CEO and President William Pate, the city invested $1 million in the Michelin Guide for three years of coverage.

Per Pate, restaurants featured in the Atlanta Michelin Guide saw growth of 30 percent. Further, restaurants not even featured saw a bump of about ten percent.

South Korea reportedly paid about $1 million in 2016 for a Michelin Guide, and it’s said that the government was unhappy with the coverage. I suppose that’s where some of the accusations of corruption or “scandal” could stem from. It’s reported that Thailand paid well over $4 million for Bangkok to receive five years of coverage, starting in 2017.

Turning our attention to Canada, the UAE, Malaysia, and Vietnam, sources claim they paid for coverage. However, in each case, the sum is described as “an undisclosed amount.”

A Smart Investment?

I can certainly understand why a country or city may choose to invest in Michelin Guide coverage. If it’s true that restaurants in Atlanta that weren’t even featured saw increased sales and traffic, that’s a commendable ROI.

According to several sources, restaurants that receive a recommendation or up to three Stars can see increases in business of anywhere from ten to 30 percent. In some cases, their business doubles. So, again, it may be wise for tourism boards to make these investments and put their restaurants scenes on the map. Or, in the case of known scenes, give them a significant boost.

I should note that, from what I’ve found, the Michelin Guide doesn’t hide their financial relationships. They appear to be open about payments (investments, contributions…choose your favorite term) received from government agencies or tourism boards.

At this time, I can’t state with any certainty if Mexico invested in the Michelin Guide to receive coverage. Therefore, I can’t say how much they invested to have their first guide published.

What I can say is that it’s about time that Mexico’s rich, vibrant, and sophisticated dining scene received this recognition.

Image: Raul Angel on Unsplash

KRG Hospitality. Restaurant Business Plan. Feasibility Study. Concept. Branding. Consultant. Start-Up.

Guests enjoying an array of dishes at a restaurant
by David Klemt David Klemt No Comments

4 Takeaways from Resy’s State of Dining

4 Takeaways from Resy’s State of Dining Report

by David Klemt

Guests enjoying an array of dishes at a restaurant

The State of Dining and What’s To Come in 2023 from Resy is an informative report that highlights several key developments to watch this year.

In fact, Resy’s report shines a light on ten trends and predictions for operators to consider. However, I’m going to address the four that stand out the most (to me).

For those who may be unfamiliar with Resy, the company is an online reservation platform. While Resy mostly serves major American cities, it does have a presence in Toronto, Canada, and London, UK.

Most importantly, the platform has a unique view of the industry. Resy looks at the industry through the lens of reservations, meaning they collect data concerning consumer behavior in real time.

So, let’s start with some compelling revelations based on reservation data. To view this report in its entirety, visit Resy via this link.

1. 5:00 PM

According to Resy, one reservation time is standing out from the rest. In comparison to 2019 and 2021, 5:00 PM reservations grew by two percent in 2022.

Now, two percent may seem like insignificant growth. However, given Resy’s reach and the platform’s number of active users, the opposite is true.

A two percent increase equates to hundreds of thousands of reservations.

Now, think about your restaurant or bar and consider your reservation distribution. Do you know which hour sees the most reservations? Not an assumption—do you have the data and therefore know the time?

If not, that’s information you need. Not only is this important for scheduling and controlling costs, it’s the benchmark you need to know if you have any chance of tracking change.

2. The Return of In-person Dining

This is one prediction that multiple industry (and even non-industry) publications are making for 2023. It’s the same for hospitality industry platforms: Companies see 2023 as the year restaurants and bars really come roaring back.

But when Resy makes this prediction, they’re using their reservation data to back it up.

First, last summer represents the single busiest season in the platform’s nine-year history. Second, a specific event, a dinner with chef-operator Massimo Bottura, sold out via Resy in a minute.

Third, October 2022. Why is this month worth pointing out in particular? By October, more Resy users had visited restaurants in 2022 than they had during the entirety of 2021.

Clearly, Resy expects this trend to continue and strengthen in 2023. Given their access to reservation data, this seems like a well-informed prediction.

3. Miami

In December of last year we checked out the best states in America for starting a business. Pennsylvania stood out to us for obvious reasons: our Northeastern office is in Philadelphia, with Kim Richardson at the helm.

Overall, Pennsylvania holds the number four spot on the Forbes list. For comparison, Florida slots in at number 45.

However, Miami appears to be an outlier for restaurant and bar entrepreneurs when it comes to Florida.

Per Resy, the restaurant footprint in Miami grew fourfold from 2017 to 2022. Moreover, Resy is seeing continuous growth in Miami. Going even further, this growth is coming from local and outside operators.

In fact, Resy describes South Florida as “white hot for high-profile sequels.” An operator has a top-tier concept? They’re likely to expand into Miami.

4. TikTok

Last week I addressed Datassential weighing in on photos versus videos. According to the F&B research firm, video is now dominating social media engagement.

And also last week, I explained the importance of discovery functionality. Operators who are considering adding a platform to their tech stack should consider whether it will help people discover their restaurant, bar, or hotel.

Resy is a platform that doesn’t just offer discoverability, it’s a core feature. So, when they say that TikTok appears to be a powerful discovery tool for restaurants and bars, that’s likely true.

Now, a poll Resy cites in their report reveals that traditional word of mouth is the top method of discovery. However, the same poll cites that TikTok is the top discovery platform for 43 percent of Gen Zers. Or, in other words, video, or digital word of mouth.

Should operators jump on TikTok? That’s something only individuals can determine is good for their business.

But if they’re courting Gen Z, well…they may need to add TikTok to their social media toolbox.

KRG Hospitality Success Session, 2023 icon

Image: Meredith Jenks for Resy

Gourmet dish on white background
by David Klemt David Klemt No Comments

2022 World’s 50 Best Restaurants: 1-50

2022 World’s 50 Best Restaurants: 1-50

by David Klemt

Gourmet dish on white background

Finally, the World’s 50 Best announces the World’s 50 Best Restaurants, an impressive list of the finest places to dine across the globe.

Of course, this highly anticipated news comes on the heels of the World’s 50 Best Restaurants, 51 to 100. Last night, host Stanley Tucci and special guest co-hosts announced the winners in London.

Perhaps not too surprisingly, only three American restaurants are among this year’s top fifty. Of those three, one is in Healdsburg, California, which is the wine-producing region of Sonoma County. The other two American restaurants are in New York City, which isn’t exactly a surprise. And of those two restaurants, one, number 33 on this year’s list, is the winner of the Gin Mre Art of Hospitality Award.

Unfortunately, there are no Canadian restaurants on the World’s 50 Best Restaurants 2022 list. That applies to the back half of the list, numbers 51 to 100, as well.

Interestingly, the restaurant taking home the title of World’s Best Restaurant 2022 took the number two spot in 2021. Another hint: This year’s number one, by clinching the top slot, is also the Best Restaurant in Europe 2022.

So, do you think you know what restaurant is the best in the world? Scroll down to see if you’re right.

The World’s 50 Best Restaurants 2022: 50 to 1

  1. Single Thread (Healdsburg, California, USA)
  2. Ikoyi (London, England)
  3. Leo (Bogotá, Colombia)
  4. Oteque (Rio de Janeiro, Brazil)
  5. Belcanto (Lisbon, Portugal)
  6. Narisawa (Tokyo, Japan)
  7. Le Bernardin (New York, New York, USA)
  8. Boragó (Santiago, Chile)
  9. Quique Dacosta (Dénia, Spain)
  10. La Cime (Osaka, Japan)
  11. Schloss Schauenstein (Fürstenau, Switzerland)
  12. Sorn (Bangkok, Thailand)
  13. Jordnær (Copenhagen, Denmark)
  14. Fyn (Cape Town, South Africa)
  15. Odette (Singapore)
  16. The Clove Club (London, England)
  17. Hiša Franko (Kobarid, Slovenia)
  18. Atomix (New York, New York, USA)(Gin Mare Art of Hospitality Award 2022)
  19. Mayta (Lima, Peru)
  20. Arpège (Paris, France)
  21. Florilège (Tokyo, Japan)
  22. St. Hubertus (San Cassiano, Italy)
  23. Le Clarence (Paris, France)
  24. Hof Van Cleve (Kruishoutem, Belgium)
  25. Restaurant Tim Raue (Berlin, Germany)
  26. Frantzén (Stockholm, Sweden)
  27. The Chairman (Hong Kong)
  28. The Jane (Antwerp, Belgium)
  29. Septime (Paris, France)
  30. Mugaritz (San Sebastian, Spain)
  31. Den (Tokyo, Japan)
  32. Piazza Duomo (Alba, Italy)
  33. The Alchemist (Copenhagen, Denmark)
  34. Nobelhart & Schmutzig (Berlin, Germany)(Villa Massa Highest Climber Award 2022)
  35. Elkano (Getaria, Spain)
  36. Reale (Castel di Sangro, Italy)
  37. Don Julio (Buenos Aires, Argentina)
  38. Steirereck (Vienna, Austria)
  39. Uliassi (Senigallia, Italy)(Highest New Entry Award 2022)
  40. Maido (Lima, Peru)
  41. Le Calandre (Rubano, Italy)
  42. Quintonil (Ciudad de México, México)(Estrella Damm Chef’s Choice Award: Chef Jorge Vallejo)
  43. Lido 84 (Gardone Riviera, Italy)
  44.  A Casa do Porco (São Paulo, Brazil)
  45. Asador Etxebarri (Atxondo, Spain)
  46. Pujol (Ciudad de México, México)
  47. Diverxo (Madrid, Spain)
  48. Disfrutar (Barcelona, Spain)
  49. Central (Lima, Peru)
  50. Geranium (Copenhagen, Denmark)

Image: Delightin Dee on Unsplash

High-end plate of food
by David Klemt David Klemt No Comments

2022 World’s 50 Best Restaurants: 51-100

’22 World’s 50 Best Restaurants: 51-100

by David Klemt

High-end plate of food

Just a week away from their big 2022 reveal, numbers 51 through 100 of the World’s 50 Best Restaurants is now available.

As one expects, these restaurants represent the pinnacle of dining. The 2022 list also represents a number of changes in comparison to 2021.

For example, a number of restaurants in the Middle East are among this year’s 51 to 100 rankings. Notably, these restaurants were not included on last year’s list. In fact, nearly half of the restaurants are new entries on the 51 to 100 list.

Additionally, the 2022 list represents six continents. This year, four “new” countries and a sovereign island city-state make the 51 to 100 rankings:

  • Argentina
  • China
  • Germany
  • Singapore
  • UAE

The regional breakdown is as follows:

  • Asia: 14 restaurants
  • Europe: 13 venues
  • North America: 11 concepts
  • Middle East: 2 restaurants
  • Africa: 2 concepts
  • Oceania: 1 venue
  • South America: 7 restaurants

Just six American restaurants are on the list. Three are in New York, two in San Francisco, and one is in Chicago. Disappointingly, zero Canadian restaurants are among the 51 to 100 rankings.

Restaurants one through 50 will be revealed on Monday, July 18. Numbers 51 to 100 of the World’s 50 Best Bars will be revealed Tuesday, September 27.

The World’s 50 Best Restaurants 2022: 51 to 100

  1. Alcalde (Guadalajara, Jalisco, México)
  2. Sud 777 (Ciudad de México, México)
  3. D.O.M. (São Paulo, SP, Brazil)
  4. Lyle’s (London, England)
  5. Azurmendi (Larrabetzu, Biscay, Spain)
  6. La Colombe (Cape Town, Western Cape, South Africa)
  7. Trèsind Studio (Dubai, UAE)
  8. Alléno Paris au Pavillon Ledoyen (Paris, France)
  9. Sazenka (Tokyo, Japan)
  10. Rosetta (Ciudad de México, México)
  11. La Grenouillère (La Madelaine-sous-Montreuil, France)
  12. Ernst (Berlin, Germany)
  13. Chef’s Table at Brooklyn Fare (New York, NY, USA)
  14. Fu He Hui (Shanghai, People’s Republic of China)
  15. Le Du (Bangkok, Thailand)
  16. Sühring (Bangkok, Thailand)
  17. Evvai (São Paulo, SP, Brazil)
  18. Kjolle (Barranco, Lima, Perú)
  19. Cosme (New York, NY, USA)
  20. Zén (Singapore)
  21. Mingles (Seoul, South Korea)
  22. Atelier Crenn (San Francisco, CA, USA)
  23. Kol (London, England)
  24. Blue Hill at Stone Barns (Pocantico Hills, Mount Pleasant, NY, USA)
  25. Samrub Samrub (Bangkok, Thailand)
  26. Neighborhood (Hong Kong)
  27. Table by Bruno Verjus (Paris, France)
  28. Lasai (Rio de Janeiro, RJ, Brazil)
  29. Estela (New York, NY, USA)
  30. AM par Alexandre Mazzia (Marseille, France)
  31. Brat (London, England)
  32. Sézanne (Tokyo, Japan)
  33. El Chato (Bogotá, DC, Colombia)
  34. Gimlet at Cavendish House (Melbourne, Victoria, Australia)
  35. Raan Jay Fai (Bangkok, Thailand)
  36. Mikla (Beyoğlu/İstanbul, Turkey)
  37. Orfali Bros Bistro (Dubai, UAE)
  38. Mishiguene (Buenos Aires, Argentina)
  39. Máximo Bistrot (Ciudad de México, México)
  40. Wolfgat (Paternoster, Western Cape, South Africa)
  41. Oriole (Chicago, IL, USA)
  42. Indian Accent (New Delhi, Delhi, India)
  43. Hertog Jan at Botanic Sanctuary (Antwerp, Belgium)
  44. Burnt Ends (Singapore)
  45. Meta (Singapore)
  46. Maní (São Paulo, SP, Brazil)
  47. Benu, San Francisco, CA, USA)
  48. Tantris (München, Germany)
  49. Flocons de Sel (Megève, France)
  50. Wing (Hong Kong)

*Bold denotes new entry

Image: Delightin Dee on Unsplash

Please ask for our brunch menu chalk restaurant sign
by David Klemt David Klemt No Comments

Dial In Your Brunch Before Mother’s Day

Dial In Your Brunch Before Mother’s Day

by David Klemt

Warming weather, pent-up demand, and less-restrictive Covid rules—at least in the United States—make brunch viable in many markets.

Plus, we’re just a month away from Mother’s Day. If everything goes right, dining restrictions won’t keep operators from capitalizing on this big brunch holiday.

Considering your brunch menu now—including your Champagne and sparkling drinks—will help you dial it in before Mother’s Day.

To help you perfect your brunch operations, let’s look at a casual chain, a taco shack, a fine-dining restaurant, and a casual independent restaurant that focuses on comfort foods.

Las Vegas

Things are looking up for Las Vegas. Nevada’s current Covid-19 status is Mitigation.

Restaurants, bars, pubs, breweries, distilleries and wineries may operate at 50-percent indoor capacity. There’s no occupancy limit for outdoor dining, but operators must follow social distancing guidelines.

The city is known for its buffets, of course. Some are open again, thanks to the easing of restrictions. However, Las Vegas buffets are known globally—let’s focus on a more traditional restaurant for this list. I also want to venture off the Strip—but not too far.

Lazy Dog is a casual dining chain with a focus on craft beer and dog-friendly operations. Canine buddies are welcome on their patios.

You may be wondering why, given all the incredible restaurants in Las Vegas, I’m looking at a casual chain. The answer, quite simply, is that I want to offer an array of suggestions to get you thinking about your own brunch offerings.

First, there’s the $20 DIY Mimosa. For $20, guests get a 750mL of Freixenet Cava with either orange juice of Kern’s Peach Nectar.

Then there are the brunch menu food items. There’s a generous portion of avocado toast that comes with cheesy scrambled eggs; a Breakfast Burger; a Breakfast Club Sandwich; a couple of breakfast quiches; and Bacon Candy, which is bacon with brown sugar, crushed red pepper chili flakes and black pepper.

Lazy Dog’s brunch is a good example of how to make bottle service fun and accessible, and elevating brunch menus in a way that’s familiar and appealing to guests.

Nashville

It’s still standard operating procedure for guests in restaurants and bars to wear face coverings unless eating or drinking. Capacity is 175 people maximum per floor. There’s a limit of 10 guests per table inside, 25 outside.

However, restaurants and bars are open in Nashville for indoor dining. Venues that serve alcohol must cease service at 1:00 AM and close at 2:00 AM. If there is no alcohol service, a restaurant may remain open for 24 hours.

Redheaded Stranger takes brunch in a deceptively simple direction: breakfast tacos. Brunch doesn’t have to be standard breakfast foods, after all.

Flour tortillas are made in house and pair well with mouthwatering brunch fillings. There are tacos with bacon, tater tots, egg and cheddar cheese; chorizo, egg, sour cream and cheddar; and tater tots, jalapeño crema, red hatch chiles, and American cheese. Oh, and don’t forget their inventive sauces, like Dr. Pepper Hot Sauce.

Of course, no brunch is complete without cool, refreshing drinks. The taco hot spot offers Bloody Marys, Mimosas, Margaritas, and frozen cocktails.

Orlando

Florida is in Phase 3 of their reopening plan. That means restaurants, bars and nightlife venues are open for business.

There’s an executive order in place in Orange County, Florida, mandating face masks in public settings. Orlando is in Orange County.

Otherwise, it’s business as usual.

Chef’s Table at the Edgewater is an award-winning fine dining restaurant. People travel from all over the world for the food and experience.

The Chef’s Table brunch menu features upscale but accessible fare. There are Duck Fat Fries to share (or keep to yourself); Lobster Mac & Cheese; a trio of Mini Beef Wellingtons; Chicken and Waffles made with sweet-tea-brined chicken and bourbon maple syrup; Vegan Chilaquiles Verdes to which one can add a sunny-side-up egg.

Philadelphia

As of April 4, restaurants and bars are able to enjoy relaxed Covid restrictions. One of the biggest reasons for restaurants and bars to rejoice is the return of bar services. Barriers are required promote social distancing.

As far as indoor capacity restrictions, restaurants and bars that self-certify may operate at 75 percent. Venues that don’t self-certify may open at 50 percent indoor capacity.

Establishments can serve alcohol without the purchase of food, and there’s no longer a curfew for removing alcohol from tables.

One Philly restaurant that got our attention with their brunch menu is the Twisted Tail. The Headhouse Square eatery offered a $39/person prix fixe menu for Easter, taking full advantage of Pennsylvania’s new Covid regulations.

Their “standard” brunch menu features creative items such as Crawfish Mac & Cheese, Beer-Battered Cheese Curds, and Buttermilk Chicken Sandwich.

Image: Natasha Kapur on Unsplash 

Chef preparing burgers inside restaurant
by David Klemt David Klemt No Comments

This Generation is Most Likely to Dine In

This Generation is Most Likely to Dine In

by David Klemt

Chef preparing burgers inside restaurant

The National Restaurant Association’s 2021 State of the Restaurant Industry report revealed the generation most likely to dine in-person at a restaurant.

That is, of course, if such restaurant service—from quick-service to fine dining—is permitted where they’re located.

So, do you have a guess? Because we have the answer.

Most Likely to Dine In

Per an NRA survey, Gen Z is most eager to return to in-person restaurant dining.

However, it’s more of a simple majority that’s after a restaurant experience beyond delivery, takeout and curbside pickup than an overwhelming one.

Just 53 percent of adult members of Gen Z surveyed by the NRA are willing to dine inside restaurants over the course of the next few months.

Overall, 67 percent of Gen Z, Millennial, Gen X and Baby Boomer adults would like to engage with restaurants like they did before the pandemic. That’s not a huge stretch, of course; we all want to return to normal and put Covid-19 behind us.

Still, the survey results make it clear there’s demand for in-person dining. The convenience of interacting with and ordering from restaurants is here to stay. However, that convenience hasn’t replaced the desire to dine (and socialize) out.

So, Who’s Most Likely to Order In?

You’d be forgiven for assuming the answer to this question is also Gen Z. After all, just about every development regarding technology and how people engage with the world has been laid at their feet.

When Gen Z isn’t being accused of “killing” a tradition, sense of normalcy or an entire industry, the finger is pointed at Millennials.

Well, it turns out the usual finger-pointing suspects are the consumers most likely to order from restaurants.

According to the NRA’s report, 81 percent of Boomers and 80 percent of Gen X will continue to order from restaurants, at least for the next few months.

Put it All Together

At least for the next several months, the industry’s recovery will hinge on the full-strength return of in-person service and the convenience of delivery and takeout.

In other words, some consumers are champing at the bit to once again make restaurant visits a regular part of their lives while others plan to proceed with caution. Successful restaurant operations will maintain a mixture of traditional and digitally-driven services.

Nearly 90 percent of adults surveyed by the NRA say they enjoy going out to restaurants and that doing so with family and friends is a better way to spend leisure time than cooking at home.

“Restaurants are the cornerstone of our communities, and our research shows a clear consumer desire to enjoy restaurants on-premises more than they have been able to during the pandemic. We’ve also found that even as the vaccine becomes more available and more social occasions return to restaurants, consumers will continue to desire expanded off-premises options going forward. Both will continue to be key for industry growth,” said Hudson Riehle, senior vice president, Research and Knowledge Group, NRA, in a press release announcing the Association’s 2021 State of the Restaurant Industry. “With more than half of adults saying that restaurants are an essential part of their lifestyle, we are confident that, with time, the industry is positioned for successful recovery.”

The NRA predicts foodservice sales to reach $731 billion in 2021, an 11 percent increase over 2020. Unfortunately, that estimate is about 15 percent lower than sales generated in 2019.

Still, that’s a reason to be optimistic. Consumers are pent-up and eager to make restaurants a significant part of their lives once again.

Nobody is more eager, evidently, than Gen Z.

Image: Jesson Mata on Unsplash

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