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Menu development | KRG Hospitality - Part 3

Menu development

by David Klemt David Klemt No Comments

5 Books to Read this Month: January 2023

5 Books to Read this Month: January 2023

by David Klemt

Flipping through an open book

This month’s engaging and informative book selections will help you hone your culinary, beverage, and operational skills to dial in your business.

To review the book recommendations from December 2022, click here.

Let’s jump in!

The Vegan Chinese Kitchen

Today, people have certain ideas that flash before them when they hear or read “plant based.” For many, it’s a phrase that indicates a food item is an impossible meat alternative that attempts to go beyond it’s animal counterpart, hint hint.

However, plant-based also means…plants. Just plants, that’s all. The Vegan Chinese Kitchen, Chef Hannah Che’s plant-based cookbook, dives into traditional and modern Chinese vegan cuisine. Remember, plant-based doesn’t only mean “meat alternative made with plants.” Buy here.

Tea: Wine’s Sober Sibling

Have you ever considered drinking tea as an alternative to consuming wine? I know I hadn’t until I came across this book.

There are more than 70 recipes in Tea: Wine’s Sober Sibling, several of which are Dry January-friendly. Along with best practices for restaurant operators, there are also pairings, like tea and cheese, and tea and chocolate. Grab this book and consider using tea in different ways at your restaurant or bar.

Conversations Behind the Kitchen Door: 50 American Chefs Chart Today’s Food Culture

Where is the culinary world headed in 2023? Chef Emmanuel Laroche and his colleagues have some thoughts.

From Amazon: “Emmanuel’s podcast Flavors Unknown, as well as his worldwide search for new foods and flavors, are at the core of Conversations Behind the Kitchen Door. Scores of chefs offer essential insights and entertaining observations about the food scene today—information that will be of interest to new and aspiring chefs, as well as foodies and home cooks who follow trends in restaurants and recipes. Readers will walk away from Conversations Behind the Kitchen Door with a deeper understanding ofthe minds and creative practices of famous chefs, as well as a map to begin to create sensational dishes of their own.”

Pick up Conversations Behind the Kitchen Door from Amazon.

Build: An Unorthodox Guide to Making Things Worth Making

I’m willing to bet that you’ve heard of the following products: the iPod, the iPhone, and Nest thermostat. And I’m certain you realize an entire team of people was the behind the creation of those devices. Tony Fadell, the person who ran those teams is the author of Build.

You don’t have to be in tech to benefit from this book. Really, Build is about leadership, decision making, mentorship, bouncing back from failure, and more. Essentially, this helpful and informative book is “a mentor in a box.” One of the key takeaways of this book should motivate you to read it: “You don’t have to reinvent how you lead and manage.”

Your Table Is Ready: Tales of a New York City Maître D

Author Michael Cecchi-Azzolina was the maître d’ at several of New York’s hottest restaurants for decades. Scoring reservations for some of these destinations was viewed as more important than landing a table at one of NYC’s top-tier nightclubs.

Cecchi-Azzolina tells stories of a (mostly) bygone era while also providing his take on the restaurant industry. For some, this book will be amusing and relatable. Others will find this representative of an era best left behind as we move the industry forward. Order Your Table is Ready today.

Image: Mikołaj on Unsplash

by David Klemt David Klemt No Comments

5 Books to Read this Month: December 2022

5 Books to Read this Month: December 2022

by David Klemt

Flipping through an open book

This month’s engaging and informative book selections will help you hone your culinary, cocktail, and operational skills to dial in your business.

To review November’s book recommendations, click here.

Let’s jump in!

The Book of Cocktail Ratios: The Surprising Simplicity of Classic Cocktails

Understanding recipe ratios will help any bar professional produce balanced, delicious, and memorable cocktails. In fact, getting a grasp on ingredient ratios is a fundamental bartender skill, and it’s crucial to the guest experience.

Author Michael Ruhlman organizes The Book of Cocktail Ratios into five cocktail families. And interestingly, Ruhlman makes a bold claim: many popular cocktails are actually the same cocktail—adjusting the ratios makes them seem different. Grab this book here.

Chef’s PSA: How Not to be the Biggest Idiot in the Kitchen

Look, most of us have been in at least one situation or new workplace where we may have felt like the biggest idiot there. It’s not a pleasant feeling, but at least it’s a feeling we can get over.

This collection of “culinary truisms” aims to set new chefs up for their first steps into a new kitchen: “This book is filled with short little lessons or PSA’s that every cook needs to know to get along successfully in the kitchen. The great thing about this book is that it is a guide for you early in your career and later when you are developing others.” Pick up Chef’s PSA here.

Jacques Pépin Art Of The Chicken

Chef Jacques Pépin loves chicken. In fact, Chef Pépin loves chickens so much that he doesn’t just honor them in the kitchen, they’re the subject of his paintings as well.

Not only will you find beautiful illustrations in Jacques Pépin Art Of The Chicken, you’ll learn about Chef Pépin’s journey through the culinary world. And, of course, there are recipes to learn. Purchase via Amazon here.

The Death of Demographics: Valuegraphic Marketing for a Values-Driven World

Regular listeners of the Bar Hacks podcast will recognize author and speaker David Allison. He has, after all, been a guest twice, appearing on episode 46 and episode 67.

The Valuegraphics Project founder’s latest book, The Death of Demographics, is available in hardcover, paperback, and Kindle formats. From Amazon: “By focusing on deep values rather than surface habits or traits, valuegraphics uncover what drives and unites us. Based on decades of behavioral science research, adding valuegraphics to your insights can improve your marketing effectiveness by a factor of eight or more.” Purchase this book here.

The Business Scaling Blueprint: Building a Foundation to Grow Your Brand

Author and business mentor Tony DiSilvestro has started more than 30 businesses over the course of 30 years. As a mentor, he shares the lessons he’s learned with CEOs and entrepreneurs, and now he’s sharing his experience in book form. The Business Scaling Blueprint is, as the name implies, a practical path toward growing brands.

As a business owner, operators need to grow and scale their restaurants, bars, and hotels. Even if there’s no intention to expand to a multi-location or multi-concept business, growth and scalability are crucial to any business. Available for pre-order on Amazon.

Image: Mikołaj on Unsplash

by David Klemt David Klemt No Comments

The NRA’s 2023 Culinary Trend Forecast

The National Restaurant Association’s 2023 Culinary Trend Forecast

by David Klemt

Cheesy chicken sandwich on paper wrapper

Ahead of the beginning of a new year, the National Restaurant Association unveils their culinary trend predictions for 2023.

The report is the result of a collaboration between the NRA, Technomic, and the American Culinary Federation (ACF).

For those unfamiliar, Technomic is at the forefront of foodservice trend tracking, industry research, and analysis. Likewise, the ACF is a premier industry organization. Tracing its founding to 1929, the ACF promotes “the professional image of American chefs worldwide through education of culinarians at all levels.”

To predict what will be “hot” next year, the NRA, Technomic, and ACF sent the 17th annual What’s Hot survey to thought leaders and chefs. In direct partnership with the Technomic Menu Research & Insights Division, the NRA predicted the top menu trends from 110 items spanning 11 categories.

Now, this isn’t a full dive into the report in its entirety. Rather, we strongly encourage our readers to download a copy of What’s Hot 2023 Culinary Forecast for themselves and their teams.

What readers will find below are the top 10 trends for 2023. Additionally, we’ll share the top three macro trends for next year, as forecast by the NRA and their partners.

More than Food

Somewhat surprisingly, the NRA’s top-ten list of culinary trends isn’t just a list of food items. Instead, this forecast paints a picture of where restaurants are heading in 2023.

While there are some specific cuisine predictions, the NRA’s top culinary predictions show us, in part, how consumers want to experience the restaurants they visit.

  1. Southeast Asian cuisines (examples: Vietnamese, Singaporean)
  2. Zero waste/Sustainability/Upcycled foods
  3. Globally inspired salads
  4. Sriracha variations
  5. Menu streamlining
  6. Flatbread sandwiches/Healthier wraps
  7. Comfort fare
  8. Charcuterie boards
  9. Fried chicken sandwiches and Chicken sandwiches “3.0” (example: fusion of flavors)
  10. Experiences/Local culture and community

As we can see, operators and consumers expect tighter, more concept-specific menus. Also, comfort foods; shareable (and “Instagrammable”) items like charcuterie boards; and items that show local and global influences may be hot in 2023.

One can consider, then, streamlining their menu to include their top sellers along with local and/or global flavors authentic to their brand.

Below, readers will see that three of the trends above make up the NRA’s top-three 2023 macro trends:

  1. Menu streamlining
  2. Comfort fare
  3. Experiences/Local culture and community

Operator and Consumer Behavioral Shifts

Looking at the macro trends, it’s reasonable to believe the past few years will influence 2023 heavily.

Operators are dealing with inflation, higher costs for everything, labor shortages. Further, according to Datassential, more than a third of American operators are experiencing low traffic and sales levels.

We can expect these issues to follow us into 2023, at least for Q1 and Q2. Therefore, the NRA’s macro trends forecast makes sense. Streamlining menus often leads to streamlining the back and front of house. In turn, doing so can lower costs and boost staff retention.

On the consumer side, it appears comfort foods, chicken sandwiches, and experiences are driving visits and online orders. These are, as we all know, behavioral shifts we can trace back to the start of the pandemic.

We always suggest proceeding with caution, logic, and data when considering embracing trends. Missing out on trends can be just as costly as latching onto a trend too late.

That said, the macro trends certainly seem reasonable. Only time will tell, but the NRA’s 2023 forecast certainly contains several items operators and their teams should give serious consideration.

Image: Arabi Ishaque on Unsplash

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