Program for Unique Holidays: December 2024
by David Klemt
AI-generated image.
Do you want to stand out from from other restaurants and bars in your area? Change how you think about your December holiday programming.
Several holidays are set against every date on the calendar, and this month is no exception. These holidays range from mainstream to esoteric.
Pay attention to the “weird” or unique holidays to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing? Why program only around the same holidays as everyone else?
To provide a handful of examples, December boasts celebrations of flavored vodka, mountains, a famous fruit salad, and iced cookies. Those are all things you can get creative and program around, and celebrate with your guests.
Of course, you shouldn’t try to celebrate every holiday, strange or otherwise. Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.
You’ll find suggestions for promotions below. However, the idea behind our monthly holiday promotions roundup is to inspire you and your team to get creative and come up with unique programming ideas.
For our November 2024 holidays list, click here.
December 6: National Bartender Day
Short of scheduling bartenders off (should they want the day off, of course), what else can you do for your bar team to celebrate them?
Driving traffic to your bar and encouraging generous tips could be nice. Hit your social channels and suggest your followers come visit their favorite bartenders.
December 7: National Rhubarb Vodka Day
Tart when raw, sweeter when cooked, rhubarb most often delivers a bright flavor profile. Producers of rhubarb vodkas sometimes focus solely on the vegetable, others combine it with lemons and other ingredients to create complex, balanced expressions.
Two products to look into come from Mammoth Distilling and Chase Spirits Co. Of course, if you don’t mind missing the holiday this year, you can produce your own, and it only takes about a month to achieve the maximum effect.
December 9: National Pastry Day
Is your kitchen team skilled in the art of pastries? In fact, do you have a pastry chef on the team? If so, this is the day (and remaining month) to let them flex their creative pastry skills for starters, mains, and desserts.
December 11: International Mountain Day
This holiday is meant to celebrate not just mountains but the role they play in our lives. For example, the bounty of botanical ingredients we can find in mountainous regions. And, of course, the effects mountains can have on distillation and aging.
On this holiday, look to your back bar and kitchen. Whiskeys like Stranahan’s and TINCUP leverage the mountains, as do gins like Rainier Mountain Fresh Gin and the aptly named Mountain Gin. There are also tequilas like Mijenta and Teremana. On the kitchen side, look into local suppliers who forage in mountainous areas for items you can feature in dishes.
December 12: National Ambrosia Day
You know it. You love it…or maybe not. It’s a classic: ambrosia, the fruit salad that either activates your nostalgia or makes you recoil.
There are a few ways to approach this holiday. One, you can reproduce a family recipe for ambrosia, if you have one. Two, you can look up an old
December 16: National Chocolate-Covered Anything Day
I think this is one of those holidays that’s self-explanatory. Look at your menus and ask yourself, “What if I covered that in chocolate?”
December 21: National Coquito Day
Look, I get it: eggnog is a classic. Sure, there are people who like eggnog, and seek it out in December. However, there’s also the coquito, which is, in my opinion, a far better drink.
You can learn more about the coquito in an article I wrote about it a couple of years ago. And after you read that one, read about the carajillo, another cocktail that shines in December (and the rest of the winter months).
December 23: National Pfeffernüsse Day
Cardamom, cinnamon, nutmeg, ginger, black pepper, anise, mace, cloves, and sugar come together in a tidy package called pfeffernüsse. This iced cookie is perfect for the season, and if your kitchen has baking and dessert skills, they should be able to produce these fantastic cookies. Pfeffernüsse, as you may imagine, work well as a dessert and with after-dinner drinks.
December 28: National Card Playing Day
It’s very likely that the card- and board-game playing guests who frequent your restaurant, bar or hotel got some new games this month. If your concept encourages guests to gather and play such games, this is an excellent holiday for them to visit your spot and try out their gifts (while eating and drinking with friends and family).
December 30: National Bacon Day
It’s bacon. Go HAM and feature bacon everything, including drink garnishes.
Image: Microsoft Designer
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