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Program for Unique Holidays: November 2024

by David Klemt

Restaurant or bar owner sitting at the bar, working on a schedule or calendar

I don’t know why but AI seems to think anyone who owns a restaurant or bar has a beard. AI-generated image.

Do you want to stand out from from other restaurants and bars in your area? Change how you think about your November holiday programming.

Several holidays are set against every date on the calendar, and this month is no exception. These holidays range from mainstream to esoteric.

Pay attention to the “weird” or unique holidays to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing? Why program only around the same holidays as everyone else?

To provide a handful of examples, November boasts celebrations of the bold and pungent, Gose beer style, stuffing, and metal. Those are all things you can get creative and program around, and celebrate with your guests.

Of course, you shouldn’t try to celebrate every holiday, strange or otherwise. Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

You’ll find suggestions for promotions below. However, the idea behind our monthly holiday promotions roundup is to inspire you and your team to get creative and come up with unique programming ideas.

For our October 2024 holidays list, click here.

November 8: Cook Something Bold and Pungent Day

This is the day to shine a spotlight on menu items that are heavy on aromatics, intense flavors, and presentations that demand attention.

November 9: Chaos Never Dies Day

If your bar or restaurant has a chill, relaxing vibe, this may be a great holiday for you and your guests. Chaos Never Dies Day is about mindfulness, relaxation, de-stressing, and, if healthy, socializing with friends and family.

Encourage your guests to visit your venue, silence their phones, and escape for a while.

November 10: Area Code Day

Area Code Day is an excellent time to celebrate your community. Showcase the local producers and collaborators with whom you partner, for example.

November 11: National Metal Day

Does your bar play metal? Do you feature live metal bands? Would you say your overall theme and ambiance is metal? Have I got a holiday for you…

November 15: National Philanthropy Day

Organize food, coat, or clothing drives. Highlight a charitable organization that your bar, restaurant, or hotel supports. This is one of the best days of the year for you and your guests to get involved with organizations that improve the community.

November 17: International Happy Gose Day

Several centuries old, Gose comes to us from Germany. Generally speaking, this wheat beer is tart, sour, spicy, and salty. Of course, craft brewers love to make styles their own, so there are Goses out there with other dominant characteristics.

Fans of this style of beer will tell you that it pairs well with everything. However, when developing your Gose promotion, keep grilled meats, seafood, roasted root vegetables, and tangy, powerful cheeses in mind.

November 21: National Stuffing Day

We all know that person whose main food focus on Thanksgiving (American, Canadian, or otherwise) is stuffing (or dressing, depending on preparation and pedantry). Sure, the other dishes are great, but they may just stab someone in the hand with their fork if they get between them and stuffing. In fact, we may be that person.

In the lead-up to Thanksgiving, task your kitchen with creating an irresistible stuffing (or dressing), and preparing it in multiple ways: waffled, sandwich, etc. Who knows? It may just lead to Thanksgiving Eve takeout orders.

November 22: National Farm-City Week

People celebrate this week to honor the farmers who help make American Thanksgiving possible. Of course, farmers deserve recognition for more than just one holiday.

This is a fantastic time of year to call attention to the farms and farmers with whom your restaurant partners.

November 29: Sinkie Day

Okay, so this one could be interesting. With all the prep and formality that can go into some people’s Thanksgiving celebrations, Sinkie Day offers welcome casualness. In simple terms, it’s about grabbing a bite while standing over a sink. Basically, rejecting a dining table, and eating anywhere else.

One spin you and your restaurant team can put on Sinkie Day is to highlight the items on your menu that are transported and eaten just about anywhere easily.

November 30: National Mason Jar Day

Cocktails, their alcohol-free counterparts, soft drinks like teas and sodas, kombucha, desserts, even salads… There’s a lot a creative bar or restaurant team can do with menu items, mason jars, and presentations.

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Blasphemy! National Scotch Day Cocktails

by David Klemt

Psst! Don’t tell the purists but this article encourages the adulteration of Scotch by combining it with other ingredients to make *gasp!* cocktails.

Now, I jest…mostly. To be fair, I don’t often encounter purists who scoff or outright lost their minds if someone doesn’t enjoy their favorite spirit neat. However, it does happen every now and again. Seriously, it shouldn’t really matter how someone decides to order and enjoy their drinks. Want to order Johnnie Walker Blue Label with soda? Go for it.

So, below you’ll find cocktails rather than bottles for National Scotch Day. Sure, you can contact your reps, incur costs, and bring in some boast-worthy bottles. However, you can also spotlight what you already have on hand with revenue-generating Scotch cocktails.

No, you won’t find Scoch & Soda or the Rusty Nail among the recipes below. I would hope you and your bar team already have those down since they’re essentially two-ingredient drinks.

Also, I’ll award bonus points to anyone who locks eyes with a Scotch snob as they gulp down a Glenmorangie Signet Penicillin. Sure, that’s petty of me; it’s also fun. What are the bonus points good for? Hey, why are you asking so many questions?

A quick note: If you’d rather go with food on this holiday, check out our Scotch and cheese pairing article.

Penicillin

So, I’m going to start with my personal favorite Scotch cocktail. If you’re a KRG Hospitality regular, you already know this is one of my favorite drinks in general.

This is a modern-day classic—the Penicillin dates all the way back to the early 2000s. Operator, bartender, and cocktail creator calls for two types of Scotch to make this delectable drink.

2 oz. Blended Scotch
0.75 oz. Lemon juice, freshly squeezed
0.75 oz. Honey-ginger syrup (1 cup honey, 1 cup water, 1 6-inch bit of peeled and thin-sliced ginger)
0.25 oz. Peaty Islay Scotch to float
Candied ginger to garnish

Prepare a rocks glass with ice. Add first three ingredients to a shaker with ice, and shake until well chilled. Strain into the rocks glass and float Islay Scotch on top. Then, garnish and present.

For the syrup: Combine syrup ingredients in a saucepan and bring to boil. Reduce, simmer for five minutes, and set aside overnight in refrigerator. The next day, strain through cheesecloth.

Rob Roy

If you want to be flippant about it, the Rob Roy is a Scotch Manhattan. Of course, it’s easy to make that argument as cocktail historians believe the Rob Roy is an homage. At any rate, both are true classics, dating back to the late 1800s.

One of the fun elements of the Rob Roy is creating a signature version. Obviously, the Scotch and vermouth selection will impact the flavors of this drink. So, come up with a combination all your own to make this one of your bar’s specialties.

2 oz. Scotch
0.75 oz. Vermouth (equal parts sweet and dry vermouths to make a Perfect Rob Roy)
0.75 oz. Angostura Bitters
Brandied cherries to garnish

You’ll want to ensure you have chilled cocktail or Nick & Nora glasses on hand before starting this build. Combine the first three ingredients in a mixing glass with ice. Stir unti well chilled and strain into chilled glass. Spear cherries, garnish, and serve.

Bobby Burns

Interestingly, some believe this cocktail is a riff on the Rob Roy. So, why not have Rob and Bobby on your National Scotch Day drink menu?

Now, the drinks are similar, but the flavor profiles are vastly different. After all, the ratio of Scotch to vermouth is 1:1, and the recipe uses Bénédictine rather than bitters.

1 oz. Blended Scotch (supposedly, this should be at least 12 years old)
1 oz. Sweet vermouth
0.5 oz. Bénédictine
Lemon peel to garnish

Of course, this is where the argument that the Bobby Burns is a version of the Rob Roy gets stronger. See the build instructions for the Rob Roy above? Do the same, but garnish with a lemon peel.

Blood & Sand

Oddly enough, we don’t know the creator of this drink. We do know it appears in Harry Craddock’s The Savoy Cocktail Book, published in 1930. However, we don’t know for certain that he’s the inventor.

At any rate, we do know this 1:1:1:1 cocktail is delicious and a hit with whiskey fans.

0.75 oz. Scotch
0.75 oz. Cherry Heering
0.75 oz. Orange juice, freshly squeezed
0.75 oz. Sweet vermouth
Orange peel to garnish

Again, make sure you have chilled glassware to build this cocktail. In this case, coupes and cocktails. Combine all ingredients but the garnish in a cocktail shaker with ice and shake well. Next, strain into the glass, then garnish and present.

Rusty Compass

So, this build is a bit different from the others in that it calls for a particular Scotch and two specific liqueurs. Also, this one is bold as the Scotch you’ll use is rather powerful.

Obviously, this is a bit like a Rusty Nail, so you shouldn’t have any trouble with the recipe.

2 oz. Compass Box The Peat Monster
01.75 oz. Drambuie (for making Rusty Nails, too)
0.5 oz. Cherry Heering (which you have on hand for making Blood & Sands)
Orange twist to garnish

As you’re probably already guessing, you combine all the ingredients but the garnish in a shaker with ice for this build. Shake it, strain it, and garnish it. Oh, and you’ll want to present this in a coupe.

Image: Ambitious Creative Co. – Rick Barrett on Unsplash

Program for Unique Holidays: November 2024