Bee’s Knees Week: Save the Bees!
by David Klemt
What if you could help the planet with a simple but refreshing three-ingredient cocktail, a photo, and a hashtag?
Would you do it? We think you and your guests would.
Today marks the start of Bee’s Knees Week, which runs through October 3.
Learn more about how you, your business, and your guests can participate below!
Bee’s Knees Week
We all know Negroni Week. In fact, the ninth annual Negroni Week concluded this past Sunday.
Lesser known but making a name for itself is Bee’s Knees Week. First launched in 2017, this is the campaign’s fifth year.
Nearly 1,000 bars participated in Bee’s Knees Week last year. Since 2017, participants have raised more than $70,000.
We’d love to see more than 1,000 bars take part this year, so click here to register your business to participate.
Save the Bees
So, why save the bees? They’re an integral part of our planet’s ecosystem.
As we know, bees pollinate flora and crops. That means these keystone insects help develop and maintain habitats, and also ensure sufficient food supplies.
Unfortunately, bee populations are on the decline. Simply put, if the bees die, most of life on Earth dies next.
So, when you participate in Bee’s Knees Week and encourage your guests to do so as well, what’s the result?
For every photo posted to social media of a Bee’s Knees cocktail that includes #beeskneesweek and @barrhillgin, Barr Hill Gin will plant ten square feet of bee habitat.
Simply put, it can’t be any easier to participate in this eco-friendly campaign. Once you register your restaurant, bar, entertainment venue, or hotel, build a Bee’s Knees, snap a photo, tag and post it, and use it to promote your participation to guests and followers.
Build the Cocktail
The Bee’s Knees cocktail is a straightforward, three-ingredient drink with a simple garnish:
- 2 oz. Gin
- 0.75 oz. Honey syrup (make your own: 2 parts honey, 1 part hot water, let cool)
- 0.75 oz. Fresh lemon juice
- Lemon twist to garnish
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First, chill a cocktail glass. In a mixing tin, combine the three ingredients with ice. Second, shake and double strain into the prepared glass. Third, garnish with a lemon twist.
Next, serve and ask your guests to post a photo of their refreshing cocktail that includes the tags #beeskneesweek and @barrhillgin.
And that’s it—you’re helping save the bees and the planet.
Image: Dmitry Grigoriev on Unsplash