Restaurants & Cafes
It’s likely no secret to you that over 65% of restaurants fail within the first 36 months of opening. Add a trusted team of professionals to your start-up support team so you don’t have to go through the critical start-up phase alone!
We’re not kidding when we say there are over 500 unique tasks to complete for a restaurant start-up to launch successfully. It takes years of experience, plenty of organization, and reliable communication to ensure your dream restaurant doesn’t become an immediate nightmare.
Ask any successful restaurateur and they will immediately tell you not to do it all yourself and to let go of the smaller tasks while working with an expert on the overall bigger picture. Our goal is to provide you with a package of solutions, set in phases, to minimize your risks and set the foundations for long-term success. We will save you and your shareholders both time & financial resources through committing to you our high level of standards, expertise, and growing industry wide network.
The following options are available as a complete package or they can be chosen individually, assisting you through the development process – based on your own level of involvement and/or strengths.
This first phase, whether you’re just starting, looking to grow, or looking to re-brand, will develop or enhance 5 unique characteristics needed to survive in this cut-throat industry; Scalability, Sustainability, Profitability, Consistency, and Memorable Experiences.
A meeting that is completed in-person or through video chat, we will complete an in-depth discussion around your vision, menu, service plan, budget, ideal location(s), and much more.
Project Feasibility Study
This study will determine the viability of a hyper-local market and its demographics, competition, and growth potential, the technical viability of starting this restaurant or cafe (labor dynamics, food & beverage logistics, cost per square footage etc), the business viability based on an industry & ownership assessment, and the financial viability of project in this area; based on size of venue and your budget.
Concept Development & Testing
The scope of your project, the brand requirements, and the culture statement you need to adhere too, plus the initial breakdown of architectural design, kitchen & bar production w/ listing of potential equipment, your menu design attributes, and entertainment plan. This often will help shape the idea and ‘concept’ into a tangible form with character, heart, and soul; giving your restaurants or bar – a visual personality. Using this plan, KRG will also complete a scaled drawing to test your concepts viability.
Strategic Business Plans
The action plan that elaborates on the feasibility study and concept development plan while delivering on overall operations, marketing, advertising, start-up milestones, and financial benchmarks. This document features in-depth analysis, competitive landscapes, team development strategies, licensing & permits, industry reports, and numerous financial statements including an enhanced foot traffic analysis plus three year financial projection broken down by month, a week-by-week mock labor schedule based on your size of venue, a sensitivity analysis, and much more.
Follow-Up Strategy Sessions
Between each plan we will review the current development (via phone or video chat) to ensure all parties are satisfied with the plans to date. When the business plan is complete, we will hold another session that will recap and review all studies & plans either in-person or via video chat while discussing the next steps for your project. At this time, all documents will be handed over to you – prepared not only for yourself; but for banks, investors, and/or property management.
Assist in Location Selection
Working closely with local real estate agents, KRG will assist in determining the best fit for your concept from a restaurant operations and market feasibility point-of-view. Our team will visit, evaluate, and compare the top three choices while adjusting start-up costs and financial projections for each potential location to determine the most optimal site for your concept.
Designers & Contractors
KRG will lead in sourcing local engineers, designers, and general contractors etc. from our growing network. From there, our team will assist in additional background checks, negotiating fees, and payment terms with these vendors based on your budget. KRG will then oversee communication with the hired teams during the entire renovation or build-out stage over the course of the project while effectively organizing the remaining notes below to ensure all items line-up accordingly for opening day!
Kitchen + Bar, Counter + Floor Layouts
Understanding the concept, menu, and style of service – KRG will consult on the design for your space with optimal productivity, staff/guest movement, ergonomics, guest experiences, and financial sustainability kept in mind, using the tested conceptual drawing as a guideline. This is in collaboration with architects, engineers, & designers to finalize the site for permits, licensing, and construction related jobs scopes.
Permits & Licensing
KRG Hospitality Inc. will assist / guide you towards the appropriate channels for business licensing, liquor licensing, and obtaining permits for occupancy. This is in correlation with documents from engineers, designers, and contractors.
Understanding kitchen & bar layout and key menu elements, our team will work with equipment suppliers to source the best equipment, small-wares, and hood systems etc. while listing out utility requirements, overall measurements, and further specs for all associated trades involved in the project. We can also work with financial partners to lease all or a portion of your equipment needs to reduce your start-up capital.
From the correct choice of POS (Point-of-Sale) to digital/online ordering, television strategies, sound engineering, team communication, staff scheduling, inventory management, security systems, and more – our team will work with local suppliers and industry leaders to provide you with the technology you need that will assist you in your operations and guest experience strategies.
Food & Beverage Concept
Our culinary & bar experts will first develop a large number of “paper” concepts covering your variety of day parts where each item will have a menu visual and a descriptor as it relates to your overall concept.
Food & Beverage Recipe
Based on narrowed down choices from the conceptual step, our culinary & bar experts will create a recipe that will be expanded to include menu layout, formal recipe spec; weights, measures, cooking/prep method, equipment needs, reference photograph, and the first draft of your operations binder.
Food & Beverage Testing
Our culinary & bar experts will then finalize any revisions to the recipes with each item cooked in a test kitchen or prepared at a bar and presented to client (or focus group) in addition to providing you with final cost-out reports.
Supply Chain Management
Working closely with numerous suppliers, KRG Hospitality Inc. will assist in the correct choice of food & beverage suppliers to meet short-term and long-term demand, pricing strategies, & quality assurance standards for optimum safety.
Using years of expertise, our team will design your take-out, dine-in, catering, late-night, lunch, breakfast, and drink menus etc. with proper engineering to drive sales & profits while coinciding with the rest of your graphic design elements to ensure consistency in your story and brand messaging.
Photo & Video Sessions
With a creative eye – our photography, videography, & branding experts will complete a photo/video shoot of your food, beverage, and location to provide you with content for your website, social media, and other marketing needs.
Unique Identity Creation
We believe in the power of brand — to shift mindsets, create markets, inspire innovation, and unleash movements. Working with our in-house graphic / brand experts we will develop effective story-telling and value, vision, mission, & culture statements. From there, KRG will then develop up-to three logo concepts and after approval, will deliver the final design in the appropriate formats with a complete branding kit of fonts, color codes, and product placement samples to send to signage and print companies.
We can also create your flyers, post cards, business cards, display posters etc. as part of your start-up or rebrand marketing and brand activation plan.
Interior Design Consultations
Working with interior designers – we will highlight interior & exterior design elements that will help tell the story, inspire innovation, and unleash movements in terms of color choices, material choices, table choices, chair choices, lighting choices, and logo placements for your concept.
Table-Ware & Take-Out Decisions
Similar to interior design consultations, our team will help determine the best choice of plating, glassware, and take-out containers for your concept while keeping menu elements, sustainability, and brand messaging in mind. We will then help cost out and source these concept specific needs.
Website & Online Development
KRG will creatively register, setup, and design a responsive and mobile friendly website with menu, photos, maps, and strategically written content for SEO purposes and website analytics. Our team will also setup your social media channels, search engine pages (Google & Trip Advisor etc) and train you on how to effectively use and update these channels.
In-Depth Marketing Plans
In-depth development of budgets, strategies, competitors, and campaigns with target market segment in mind – for the first six months of operations, including media launch strategy of your concept to the public. This marketing plan will also highlight effective strategies to drive awareness, an increase in revenue-per-customer, and repeat business opportunities.
Brand Activation Strategies
The art of driving consumer action through brand interaction & guest experiences. In simple terms, the key aim of these campaigns is to get your guests to ‘act’ and have a memorable experience about your brand. KRG will develop these strategies in terms of brand messaging, experiential marketing, and four-walls marketing and will train your team on how to properly execute.
HR System Development
The team at KRG will develop a detailed staff organization plan with all noted positions, job scopes, and pay scales in addition to setting up templates for job offer sheets, application forms, tax forms, staff performance reviews and policies such as sexual harassment, uniforms, tip-outs, and much more.
Our team will lead the on-boarding of your management team (general manager, kitchen manager, bar manager etc) and then coach them on and oversee the hiring for the remainder of your team.
Standard Operating Procedures
The team at KRG will assist in creating templates for opening & closing procedures, line cook setup, bar setup, health & safety training sheets, financial tracking control sheets, staff manuals, and day-to-day standard operating procedures including equipment training sign-offs, temperature check-logs, quality assurance trackers, and much more.
Off-Premise Program (Delivery)
Delivery and off-premise dining has disrupted the restaurant industry more in the last five years than anything else. The team at KRG will analyze and develop a plan of action that will set the foundations for your delivery program; whether it is in-house or through the use of a third-party app.
Training & Personal Development Systems
Our team will design your ‘training program’ and lead your orientation shift; discussing food safety, the implementation of policies, and assist in your first team building exercises. From there – we will work with your management team in the kitchen, bar, and/or service team for at least 1-2 weeks, preparing them for the soft opening & launch day.
Soft Opening Management
Our team will monitor the development and implementation of systems during a highly suggested ‘soft opening’ week (or two weeks) – we will monitor production times, service levels, staff flow, and consistency of both dishes & drinks being served to guests.
Interested in learning about business opportunities with KRG Hospitality? If you’re an owner or ownership group that is seeking a team to oversee your restaurant or cafe operations, our experienced team can manage the following for you, acting as your dedicated ‘head office’:
- Marketing & Advertising
- Leadership & Culture Management
- Menu Design & Engineering
- Team Training Initiatives
- Brand Development & Direction
- Overall Cost Control Systems
- Accounting & Bookkeeping
- And More
For a fee structure that is lower than a traditional ‘franchise fee’, KRG Hospitality can help your brand navigate the challenges of this industry and position your brand for long-term success. Let’s get started with a complimentary strategy session.
Restaurants and cafes need the right vision and the right trusted advisor (or coach) to point out their potential opportunities. KRG Hospitality’s ‘THRIVE-On Demand’ coaching program teaches an operator to harness sustainable results in leadership, marketing, staffing retention (culture management), menu development, sales (profit) management, and so much more.
Our unique program will guide you through the basis of consistent coaching and mentoring to achieve desired results leading to the foundations of accountability.
With a team of Executively trained coaches, THRIVE-ON Demand offers personalized coaching and customized analysis accompanied with SMART accountability goals – delivered each and every month. This is NOT cookie cutter content sent to you each month! This is customized content, real person-to-person live or the phone/video chats, and on-demand advice for you and your brand.
Starting with an on-site 3 day assessment; your dedicated consultant will review your day-to-day practices, menu strategies, sales mix analysis, marketing plans, labor analysis, financials, and more to determine the correct course of action.
In fact, there are over 50 ‘touch-points’ your consultant will review and analyze for your restaurant or cafe.
From there, your KRG Hospitality consultant will develop a 12 month strategy plan, coaching plan, and dashboard consisting of SMART benchmarks that will drive both short-term and long-term success!
Within a total of 7 days – your action plan will be ready!
Schedule a 15-30 Minute Call
Access Doug’s calendar and schedule a complimentary phone or zoom call – at your convenience. Click above for access.
From start-up to emerging boutique resorts & hotel brands, KRG Hospitality provides the studies, plans, & guest experiences you need