Stand Out with Weird Holidays: June
by David Klemt
Want to stand out from from other restaurants and bars in your area? Then commit to keeping it weird.
Several “holidays” are set against every date on the calendar, and June is no exception. These holidays range from mainstream to food-centric to weird.
Focus on the latter to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing?
Of course, you shouldn’t try to celebrate every holiday, weird or otherwise. And this month’s list in no way includes every odd holiday.
Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.
For last month’s list, click here.
June 3: National Egg Day
How are your sour cocktails? Celebrate the egg on this day by featuring your egg white-powered drinks.
June 7: National VCR Day
Leverage nostalgia by showcasing an outdated way to enjoy movies and TV shows. If you really want to immerse yourself and your guests in this holiday, find a VCR and some movies on VHS, come up with some themed cocktails, and lure in nostalgia-thirsty guests. (Make sure you have the proper licenses in place to play music, movies, TV shows, etc.)
June 8: National Name Your Poison Day
Talk about a perfect holiday for a bar! This is an excellent day to design a call promotion around or to highlight your bar team’s ability to create delicious cocktails on the fly based on guests’ spirits preferences.
June 13: International Axe Throwing Day
Are you one of the operators who has introduced axe throwing to your restaurant, bar or eatertainment venue? Then do we have the holiday for you and your guests…
June 16: Bloomsday
This holiday honors revered Irish writer James Joyce. The story goes that Joyce’s favorite dram was Jameson, so get those bottles and specials ready.
June 18: National Splurge Day
Have some high-dollar spirits, beers, wines and dishes? Promote them loudly on this day and encourage your guests to truly treat themselves.
June 24: National Bomb Pop Day
There’s more than one way to celebrate this fun, refreshing and nostalgic holiday. For instance, there are various versions of the Bomb Pop cocktail. Another example is offering housemade boozy Bomb Pops. And then you can always simply garnish drinks with Bomb Pops.
June 25: National Take Your Dog to Work Day
If you have a dog-friendly restaurant, bar or lounge, encourage people who have brought their dogs to work to pop in for a well-deserved bite and drink.
June 30: Social Media Day
Feel like your social media savvy could use some work? Want your guests to plaster your business all over social? Use this holiday to improve your social media skills, add followers, and increase engagement with the help of the people who support your business.
Image: Dan Parlante on Unsplash