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Ukraine flag flying against blue sky, perspective shot

February 27, 2022by David Klemt David Klemt No Comments

How Operators Can Support Ukraine

How Operators Can Support Ukraine

by David Klemt

It’s normal to feel like there’s not much we can do as we watch in horror as Russia invades Ukraine, but there are ways to show support.

NATO alliance countries are struggling in their responses to Russia. A country with thousands of nuclear arms invaded a sovereign nation without such weapons. The response from NATO nations must be measured and de-escalate, not provoke. Consider that Russia seemingly threatened Sweden and Finland, and put its nuclear deterrence forces on “high alert.”

So, it’s understandable that the rest of us aren’t sure how much of a difference we can make.

However, restaurants, bars, hotels, and other hospitality businesses do have the power to help.

Zirkova Vodka

John and Katherine Vellinga founded Zirkova Vodka around 2016. Initially, the brand was named Slava Vodka.

The Vellingas are Canadians. However, they consider Ukraine their home country. In fact, the two worked in Ukraine for about five years.

During their time in Ukraine, the two worked with brewers and winemakers. Over the course of those five years, John and Katherine decided to create an ultra-premium Ukrainian vodka.

It’s important to note, however, that Zirkova’s mission isn’t simply to create world-class vodka. You can read their full mission statement here.

In part, the brand’s mission statement reads: “Built in the DNA of the brand is a deep-rooted belief in the goodness of humanity, an abiding commitment to freedom and human rights for all.”

Zirkova’s foundation One+Together has raised money for human rights and humanitarian throughout Canada, Ukraine, and New York City.

Now, the brand is donating 100 percent of profits generated from sales of Zirkova at the LCBO to Ukrainian humanitarian funds.

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A post shared by ZIRKOVA VODKA (@zirkovavodka)

It should also be noted that the province of British Columbia has banned the sale and import of Russian liquor products.

Donations

On the topic of donations, operators can support a number of charities that focus on helping the people of Ukraine.

For example, World Central Kitchen. WCK has already mobilized, setting up in Poland to help Ukrainians who have had to flea their homes.

The non-profit organization also has a relief team on the way to Romania as well. Donations to WCK can be made via this link.

If you have a question about the legitimacy of a charity, look it up on a site like Charity Navigator. Unfortunately, bad actors (scumbags) latch onto crises to scam people out of their money.

Rejecting Russian Vodka

Some restaurants and bars are making more assertive statements via the products they’re now willing to sell…or no longer sell.

There are restaurants and bars emptying their inventories of Russian vodkas by dumping them out.

View this post on Instagram

A post shared by Eric Gladstone (@ecgladstone)

The above post is just one example of operators, restaurant workers, and bar teams taking a stand.

In addition, there are operators seeking to add Ukrainian products to their menus. Will these businesses ever carry Russian products again? It’s far too early to tell, of course.

Individual operators will have to decide if refusing to sell Russian products is the right decision for them. If they choose that path, they’ll need to decide if doing so quietly or publicly is the best approach.

In simplistic terms, too many politicians and leaders are beholden to corporate money and influence. Realistically, as regards Putin, the opposite seems true.

Still, impacting the bottom lines of Russian companies, millionaires and billionaires may have some impact on Putin, though that’s unlikely to lead to peace any time soon.

Interestingly, reports indicate that at least two Russian billionaires have called for peace in Ukraine.

Safe Communities

It’s alarmingly easy for strong emotions to drive just about anyone to make harmful decisions. Fear, sorrow, frustration, and anger are powerful.

We must all remember something incredibly important: The Russian people are not to blame for Russia’s invasion of Ukraine.

One person—along with his inner circle of sycophants and enablers—is to blame: Russian president Vladimir Putin.

Feeling powerless to help the Ukrainian people can lead to feelings of anger. It’s crucial that we not allow violence or harassment of Russian people in our communities.

We can support Ukraine without harming Russian people. Restaurants and bars are pillars of their communities, and keeping people safe is non-negotiable.

Some of us may react to feelings of anger, fear, and frustration by lashing out. We can’t let that lead to violence in our streets.

Do not tolerate harassment or violence in or around your business, and make it clear your business is safe for all guests. The last thing we need now is more divisiveness, harm or fear.

Image: Daria Volkova on Unsplash

Durham Distillery Navy Strength Gin in a snowbank

February 25, 2022by David Klemt David Klemt No Comments

Durham Distillery’s Pandemic Pivot

Durham Distillery’s Pandemic Pivot

by David Klemt

Distillers throughout the world are experiencing supply chain issues affecting their ability to produce and bottle their spirits.

One particular issue impacting distillers—and therefore the businesses that sell their products—is a glass bottle shortage.

Obviously, bottles are every bit as important to a brand as the liquid inside. We would all likely ace a quiz calling for us to match bottle silhouettes and brands.

Of course, other issues are also confounding producers, and the restaurants and bars that rely on them.

Labor challenges throughout the world reduced spirit, beer, and wine production. Using a particular spirit as an example, an agave shortage is impacting tequila.

However, consumption hasn’t slowed. Therefore, many distillers, brewers, and winemakers find themselves unable to meet demand.

The situation is dire enough for some retailers and even entire municipalities to ration certain products.

Pandemic Pivot

A distillery in North Carolina is turning a necessary pivot (everyone’s favorite pandemic word) into a limited-edition run for two of their products.

Durham Distillery, located in Durham, NC, produces CONNIPTION Gin. There are two core expressions, both crafted using traditional methods but with a modern approach.

CONNIPTION Gin American Dry is, of course, crafted with juniper berries. However, there’s also Angelica root, cardamom, cucumber, honeysuckle, Indian coriander, and orange peel.

Durham’s Navy Strength expression of CONNIPTION is crafted with bay leaf, caraway, cardamom, fig, Indian coriander, juniper berries, lemon, and rosemary.

Fans of these gins, along with craft spirit aficionados, are familiar with CONNIPTION’s signature bottle shape: American Dry and Navy Strength use rectangular bottles (see image above).

Faced with either slowing production due to an inability to obtain signature bottles or using a more readily available bottle, Durham Distillery chose the latter.

“Given the global supply chain issues so many of our friends and colleagues here in North Carolina and beyond are currently facing, we knew we had two options: give in or lean in and make the best of the situation while keeping our focus on continuing to deliver our award-winning gin to our amazing, loyal customers throughout the state,” says Durham Distillery co-founder and CEO Melissa Katrincic. “The supply chain had an actual conniption and we’re pleased we could be nimble to pivot to solve for our needs.”

Like Durham’s Cold Distilled Cucumber Vodka, both CONNIPTION expressions are available in a cylindrical bottle. Of course, this is only for a limited time.

In fact, the labels on the round bottles read, “same delicious gin but round,” “NC Exclusive Pandemic Pivot,” and, “Temporary Due to Glass Shortage.”

This particular pandemic pivot is deceptively simple. Altering packaging may seem like no big deal but it’s a gamble for established brands.

In the case of Durham’s CONNIPTION, this pivot seems like a fun and engaging win.

Image: Hayes Potter on Unsplash

Peace Bridge red double-helix pedestrian bridge in Calgary, Alberta, Canada

February 23, 2022by David Klemt David Klemt No Comments

Restrictions: What’s Different in Alberta?

Restrictions: What’s Different in Alberta?

by David Klemt

According to Alberta medical officers, it’s time to begin the transition away from Covid-19 mandates and restrictions.

Taking a transition approach means that some restrictions will remain in place for at least the next several days.

However, operators have reason to be cautiously optimistic regarding the lifting of “nearly all” current restrictions.

What’s Different Now?

Alberta’s chief medical officer of health, Dr. Deena Hinshaw, says Alberta is now in a transition period. The province is attempting to adjust from a pandemic response to an endemic response to Covid-19.

In other words, Alberta authorities are seeking a return to pre-pandemic normalcy. Of course, lifting mandates and adjusting to “normal” life will take time, cautions Dr. Hinshaw.

Premier Jason Kenney says that “now is the time to begin learning to live with Covid.”

Clearly, the biggest change came in the repealing of Alberta’s vaccine passport program. Also known as REP, the Restrictions Exemption Program is no longer in use.

However, a number of restrictions will remain in place until at least March 1.

Restaurant, bar, pub, nightclub, and cafe operators are subject to the following:

Capacity limit of 500 for venues with fire occupancy of 500 to 999.
Capacity limit of 50 percent for businesses with fire occupancy of 1,000 or more.
Liquor service must end at 11:00 PM.
In-person service must end at 12:30 PM.
Mingling between tables is prohibited.
Maximum party capacity per table is ten people.
Unfortunately, dancing, darts, billiards, and other “interactive activities” are prohibited.

In better news, both indoor and outdoor dining are permitted. Also, venues with fire occupancy under 500 are no longer subject to capacity limits.

What Else is Changing?

Currently, Alberta is in Step 1 of the province’s plan to ease Covid-19 mandates, restrictions, and measures.

Should all go well—hospitalizations trending downward—the province will enter Step 2:

Indoor mask requirement lifted.
Indoor and outdoor social gathering restrictions lifted.
All large venues and entertainment venues will have capacity restrictions lifted.

Of course, Step 3 will represent the greatest move toward a return to normal life in Alberta. However, there is no date set against entering Step 3.

Should the targets that will trigger the final step in the three-step plan be hit, mandatory isolation will transition from a requirement to a recommendation. In addition, Covid-19-specific continuing care measures will be removed.

Given the possibility of major restrictions lifting in just under a week, operators, their team members, and the guests they serve have reason to be optimistic.

Image: Denisse Leon on Unsplash

Granville Street in Vancouver, British Columbia, Canada, at night

February 22, 2022by David Klemt David Klemt No Comments

Restrictions: What’s Different in BC?

Restrictions: What’s Different in British Columbia?

by David Klemt

While face mask and proof-of-vaccine requirements remain in place throughout British Columbia, some Covid-19 restrictions are no more.

“By following the science and looking out for each other, we are now in a position to carefully ease many COVID-19 restrictions,” said BC premier John Horgan last week.

Per reports, the second-dose vaccine rate of eligible residents in BC is over 90 percent. That, along with a dip in hospitalizations, are likely contributing to this easing of restrictions.

Premier Horgan denies that the “Freedom Convoy” protests influenced BC’s decisions.

What’s Different Now?

The most relevant news pertaining to hospitality operators impacts capacity and guest behavior.

Restaurant, bar, lounge, and nightclub operators have reason to feel a sense of relief. This is due to several favorable changes to Covid-19 restrictions.

First, capacity restrictions for the venues above have been lifted. This return to 100-percent capacity is likely the most welcome change for BC operators.

Second, table limits. In short, those are also no more. No longer are parties limited to six guests or less.

The third restriction (at least the order I’m addressing them) is the return of mingling. That’s right—guests can socialize amongst other tables once again.

Fourth, there’s no longer a Covid-19-specific limit dictating liquor service hours.

Fifth, down goes the plexiglass. Operators can remove their plexi barriers. However, given the past two years of restriction whiplash, it could be smart to store and not toss our or destroy them.

Finally, and this is perhaps the greatest return to a semblance of normalcy, dancing is back. For nearly two years, the province of BC has been the town in Footloose. But as of now, guests are free to dance once again.

It’s important to note that workers will follow their employers’ Covid-19 safety plans.

What Else is Changing?

Unfortunately, what’s in the pipeline for further easing of restrictions is unknown.

Currently, masks are required in a restaurant, bar, lounge, or nightclub when a guest isn’t in their seat. Also, guests must still present the BC Vaccine Card for scanning to gain entry. Two doses of an approved vaccine are required.

BC’s Provincial Health Officer, Dr. Bonnie Henry, will “revisit” current restrictions on March 15. Dr. Henry will do so again in mid-April.

So, while there is cause for some optimism that life could return to normal in BC by April or May, we simply do not know for sure. Indeed, should another Covid-19 variant lead to a rise in infections and hospitalizations, now-lifted restrictions could conceivably return.

However, while Dr. Henry believes as we do that “hope is not a strategy,” there is room for optimism. With capacity, mingling, and dancing restrictions lifted, operators can once again offer guests a sense of normal life.

Image: Jerry Coli from Pixabay

Toronto, Ontario, Canada skyline viewed from harbor at dusk

February 21, 2022by David Klemt David Klemt No Comments

Restrictions: What’s Different in Ontario?

Restrictions: What’s Different in Ontario?

by David Klemt

Changes involving Covid-19 restrictions have come to the province of Ontario, Canada, the location of the global KRG Hospitality headquarters.

Las Vegas is home to KRG’s American headquarters. The state of Nevada eliminated its indoor mask mandate nearly three weeks ago.

Ontario’s restriction-easing plans should be welcome news for current and future operators throughout the province.

Per Ontario premiers, these changes are due to a reduction in Covid-19 hospitalizations. Reportedly, further pandemic-related changes are due today, with more coming down March 14.

What’s Different Now?

Most notably, indoor capacity restrictions for restaurants and bars are no longer in place. However, this is somewhat nuanced at the moment.

Per the current reading of Ontario’s public health measures, only venues that require proof of vaccination may return to 100-percent indoor capacity.

As the order reads, the following businesses are subject to “no capacity limits [indoors]…where proof of vaccination is required:

restaurants, bars and other food or drink establishments without dance facilities;
casinos, bingo halls and other gaming establishments;
cinemas; and
indoor areas of other settings that choose to “opt-in” to proof of vaccination requirements.

Operators of stadiums, arenas, and concert venues may now operate at 50-percent capacity

Nightclubs and other establishments that serve food and/or drink and have “dance facilities” and also require proof of vaccination are restricted to an indoor capacity of 25 percent.

Again, these changes are reportedly temporary. The province’s premiers and several outlets report that Covid-19 restrictions will be lifted further in March.

What Else is Changing?

Clearly, the biggest planned change involves proof of vaccination.

The province of Ontario appears to be embracing optimism. Additionally, one can argue that premiers are choosing to reward Ontarians for helping drive down hospitalization rates.

Should the plan be followed, should hospitalizations not increase, proof-of-vaccination requirements will be lifted March 1. In fact, Ontario’s mandatory vaccine passport system will also be lifted on March 1 if everything goes to plan.

Additionally, indoor capacity limits will return to 100 percent “in all indoor public settings.”

However, on March 1, face coverings and the “active/passive” screening of guests will remain in place. Also, operators can choose to require proof of vaccination voluntarily.

Reporting on what to expect by March 14 is murky. Analyzing Ontario premier Doug Ford’s words regarding these developments may offer a clue.

“We will need to keep masking in place for just a little bit longer,” said Ford. Perhaps Ontario can expect mask requirements to be lifted by or on March 14.

Of course, a certain level of skepticism regarding Ontario’s restriction-lifting plan is justified. Optimism is healthy but it’s not a business strategy.

That said, allowing for cautious optimism, the province’s plans is still welcome news. If Ontarians remain patient and vigilant, life and operations may return to normal in just three to four weeks.

Image: Alex on Unsplash

Código 1530 Tequila Rosa Blasberry Margarita

February 18, 2022by David Klemt David Klemt No Comments

5 Premium Recipes for Margarita Day

5 Premium Recipes for National Margarita Day

by David Klemt

National Margarita Day is just around the corner and our friends at Código 1530 Tequila sent us five recipes for your cocktail menu.

For years, the Margarita has reigned supreme, steadily claiming the number-one spot on most-popular cocktail lists around the world. While this cocktail is now seeing its grip on the crown loosened by the Negroni and Old Fashioned, it’s hard to ignore the lure of a well-made Marg.

That’s even more true when its made with incredible tequila.

Each delicious, refreshing recipe below is made with super-premium Código 1530 Blanco or Rosa. However, you and your bar team should certainly experiment with other expressions in the range.

Considering the quality of Código 1530, operators can boost revenue by charging a premium for these magnificent Margs.

To learn more about Código 1530 Tequila and the creator of these recipes, company mixologist Collin De Laval, check out Bar Hacks episode 57.

Blanco Margarita

2 oz. Código 1530 Blanco Tequila
1 oz. Triple sec
1.5 oz. Lemon juice (freshly squeezed, preferably)
0.5 oz. Agave nectar
Lime wedge or wheel for garnish

Prepare a rocks glass by rimming it with salt. Combine all ingredients in a shaker with ice. Shake, pour into the prepared rocks glass with ice, and garnish with a lime.

Cucumber Mint Margarita

1.5 oz. Código 1530 Blanco Tequila
1 oz. Cucumber juice (freshly pressed, preferably)
1 oz. Lemon juice (freshly squeezed, preferably)
0.25 oz. Agave nectar
Mint leaves, some to garnish
Salt and Tajín (50/50 mixture for rim)
Cucumber ribbons to garnish
Lemon wheel to garnish

To build, prepare a glass by rimming with lemon and rolling in salt and Tajín mixture and adding crushed ice. Add Código 1530 Blanco, cucumber and lemon juices, agave nectar, and mint leaves to a shaker with ice. Shake, strain into prepared glass, and garnish with cucumber ribbons, lemon wheel, and mint leaves.

Rosa Blasberry Margarita

2 oz. Código 1530 Rosa Tequila
1.5 oz. Lime juice (freshly squeezed, preferably)
0.5 oz. Agave nectar
Handful of raspberries, some to garnish
Handful of blueberries, some to garnish
Soda water to top

Add berries and lime juice to shaker, and muddle. Next, fill shaker with ice and add Código 1530 Rosa and agave nectar. Shake, strain, and garnish with berries.

Rosa Skinny Margarita with Lavender

2 oz. Código 1530 Rosa Tequila
1 oz. Lime juice (freshly pressed, preferably)
1 oz. Agave nectar
Lime wedge or wheel to garnish
Lavender to garnish (optional)

For this simple but refreshing Margarita, add the first three ingredients to a shaker with ice. Shake, strain, and garnish with lime wedge or wheel and lavender.

Watermelon Mint Margarita

2 oz. Código 1530 Rosa Tequila
3 oz. Pressed watermelon juice (freshly pressed, preferably)
0.75 oz. Lime juice (freshly squeezed, preferably)
0.25 oz. Agave nectar
Watermelon slices to garnish

Fill a shaker with ice and add Código 1530 Rosa, juices, and nectar. Shake for 30 seconds, pour into glass, and garnish with watermelon slices.

Images: Código 1530 Tequila

A shot of tequila served with salt shaker and lime wedge

February 16, 2022by David Klemt David Klemt No Comments

Yes, Some Tequilas Have Additives

Yes, Some Tequilas Have Additives

by David Klemt

The subject of additives in tequila—and lack of transparency on labels—isn’t new but recent social media posts are shining a light on the topic.

In particular, there are posts circulating about tequila producers using vanilla flavoring. Doing so, it turns out, is well within the Norma Oficial Mexicana (NOM) rules.

However, revealing it on labels? With some caveats, it’s also well within the rules not to mention additives.

Understandably, people want to know what they’re putting in their bodies. Increasingly, this has grown to include alcohol.

So, there are bar owners, bar managers, bartenders, and bar guests who want to avoid serving and consuming additives whenever possible. Of course, there are also guests out there who don’t care about additives in the spirits they drink.

Interestingly, though, there’s a collective of tequila distilleries committed to producing clean spirits. They have no interest in using additives.

Chris Wirth alludes to these producers on episode 66 of the Bar Hacks podcast. He and wife Camila Soriano produce world-first clean tequila seltzer Volley.

Are There Additives in Tequila?

First, let’s be clear: Several categories of spirit permit the use of additives. Labeling transparency falls under the jurisdiction of different governing bodies.

So, it’s not like the use of additives is a scandal or exclusive to tequila. And, again, some consumers and hospitality professionals care, some don’t.

Additives become a problem when producers who use additives choose language on their labels and in marketing that suggest otherwise.

You see, tequila producers aren’t required to include additives on their labels if they don’t exceed one percent of total volume. NOM permits the use of glycerin, caramel coloring, “sugar-based” syrups, and oak extract in all tequilas except blanco.

However, there appears to be a loophole in NOM rules showing the use of additives in blancos is indeed permitted.

For those who don’t want to consume tequilas that use additives, brands that claim to be additive-free in their labeling and marketing present a problem. That’s because at best they’re just following the rules, but at worst they’re using the rules to be deceptive.

Why Does this Matter?

According to some in the industry, tequila may just kick vodka off its throne this year. In America, anyway.

Undeniably, that indicates increased consumer focus on tequila. It follows that a number of restaurant, bar, and nightclub guests will come across the topic of additives.

Some will want to know which brands are additive-free. This is where this topic should matter to operators and their bar teams: Guests don’t want to hear, “I don’t know.”

Luckily, there’s a resource out there that will help: Tequila Matchmaker. Hit that link, click the “Types” tab, and select “– Additive Free” from the dropdown.

As of this writing, you’ll find 266 bottles of additive-free tequila. Some of the brands you’ll find on this page are Código 1530, Tanteo, Fortaleza, El Tesoro, ArteNOM, Tears of Llorona, and Patrón.

Once more, this isn’t a scandal. Rather, this is an opportunity for operators to ensure they have some tequilas on their menu that are additive-free.

It’s likely the topic will come up and being prepared with a few recommendations will improve the guest experience.

Image: Francisco Galarza on Unsplash

February 15, 2022by David Klemt David Klemt No Comments

The Cocktail that Won’t Die

The Cocktail that Won’t Die (Hint: It’s not the Zombie)

With Cafe Au Lait Day coming up toward the end of this week, let’s revisit a coffee cocktail that seems to see a resurgence every year.

When it comes to this drink, it seems to experience massive popularity for several weeks. Then, people seem to get sick of hearing about (and making) it.

From there, its popularity seems to fade, waiting for guests and bartenders to revive it once more.

And no, I’m not talking about the Zombie or a Corpse Reviver. I’m talking about the Espresso Martini.

Resilient, Revered, Reviled

Of course the Espresso Martini isn’t the only cocktail that can cause a bartender’s eyes to roll toward the back of their skull completely.

The Mojito, layered shots and cocktails, the infamous AMF, the Vodka Martini regularly find themselves on most-hated cocktail lists.

However, with its resurgence in 2021, the Espresso Martini is once again getting attention. Obviously, not all of it is positive.

While the origins of this drink are debatable, it sprang from the mind of a bartender in the ’80s. The caffeinated cocktail saw a spike in popularity in the ’90s. And at various points throughout the 2000s, people have “brought it back.”

Looking back at just the last few years, the Espresso Martini was woken from its slumber in 2018. Then, it rose like a phoenix in 2019. And last year it saw yet another surge.

So, is it a trendy cocktail? A mainstream drink? Are bartenders “bringing it back” every year or two now to rickroll the industry?

Or is this just a tasty cocktail that appeals to a wide range of guests, a modern classic that deserves its place on menus? Perhaps it doesn’t deserve all the hate it receives.

Why the Hate?

Of course, it’s possible that some of the hate aimed toward the Espresso Martini is clickbait fodder that won’t die. Maybe people just expect to find it on most-reviled lists, and it’s no more complex than that.

However, it’s possible that the Espresso Martini has earned a bit of the negativity thrown at it. When it makes any list, the ingredients themselves and build time are cited as reasons why bartenders dislike it.

According to these lists, bartenders also dislike having to shake hot espresso. Still others, supposedly, are offended that coffee flavor dominates and covers up the vodka, Kahlúa, Tia Maria, or other coffee liqueur.

Moreover, the Espresso Martini isn’t really a Martini: there’s no vermouth, no gin. So, it’s possible the negativity emanates from that technicality.

At any rate, you may want to dial in your Espresso Martini for Cafe Au Lait Day (Thursday, February 17).

No, there’s no milk in a traditional Espresso Martini build. But, as I stated just a moment ago, there’s no vermouth or gin in this cocktail either. Why not play fast and loose with yet another technicality on this bar holiday?

Image: Drew Beamer on Unsplash

Brown Wilson football on a football field

February 14, 2022by David Klemt David Klemt No Comments

Booze Brands Spent Buckets on Big Game

Booze Brands Spent Buckets on Big Game

by David Klemt

Super Bowl LVI commanded ad prices of $7 million for just 30 seconds, and several brands scrambled to snap up these record-setting spots up.

But before we get into some of the brands that purchased ads, congratulations to the Los Angeles! And condolences to Cincinnati Bengals fans—that was a heartbreaker.

Personally, I had no skin in the game. However, I was eleven years old when the Bengals last made it to the Big Game in 1989. I wanted to see them win last night.

Speaking of the Big Game, a 30-second ad spot reportedly cost $675,000 during the 23rd championship. In today’s money, that would be $1,530,442.

So, who in the beverage alcohol world splashed out $7 million for ads during the Big Game yesterday? And why do we still have to play this name game when referring to “that” game?

More importantly, what does it matter to you who spent so much on commercials on Sunday? Well, with so many eyes glued to TVs yesterday, it stands to reason that some consumers will be influenced to seek out brands and new products.

In other words, you may find that guests are ordering or asking if you carry certain products. For example, the products below.

Budweiser

Would it be a…Big Game…without a Budweiser commercial? Technically, yes. But I think we all know it would feel weird.

Yesterday’s spot was sparse when it comes to beer. However, it featured a horse and dog best friend duo, and that’s just as good as beer. Perhaps it’s even better, because dogs are dogs and horses are huge dogs.

Bud Light Hard Seltzer Soda

When Guy Fieri shows up you can bet whatever he’s endorsing is big on flavor. So, since the Mayor of Flavortown (who I’m now crowning Lord of the Land of Loud Flavors) showed up in yesterday’s Bud Light Hard Seltzer Soda, operators should count on some guests asking for these five-percent ABV RTDs.

Bud Light NEXT

Oh, you thought Hard Seltzer Soda was Bud Light’s big reveal? Nope!

The brand purchased two spots and one revealed Bud Light NEXT, the brand’s new zero-carb beer. The compelling ad asks people to consider the benefits of eschewing norms

Busch Light

Ya gotta love a brand that leans into having fun in their marketing. Busch Light knows who they are as a brand and, more just as importantly, knows their audience.

I’m not gonna lie, their ad made me want to kick back, pop a top, and listen to the soothing sounds of Kenny G. Outdoors. By a river. At the foot of a mountain.

Cutwater Spirits

People love the “Here’s to the crazy ones” quote from Steve Jobs. Well, Cutwater Spirits is raising a can to the lazy ones.

Just watch it below, trust me. Of the alcohol commercials, this was my favorite.

Michelob Ultra

The sheer number of celebrity athletes that showed up in Michelob Ultra‘s ad spot was breathtaking. Just as impressive is the fact that their spot came in at one minute. So, Michelob likely spent $14 million on their ad.

Of course, as a The Big Lebowski fan, the biggest feature for me was Steve Buscemi’s appearance in a bowling alley. Donny lives!

Samuel Adams

Well, your cousin from Boston got a security gig at Boston Dynamics. In Samuel Adams’ “Your Cousin from Boston (Dynamics)” spot, your cousin introduces the robots to the new Wicked IPA Party Pack. Whaddya wanna bet shenanigans ensue?

There are four beers in the pack: Wicked Hazy, Wicked Easy, Wicked Double, and the brand-new Wicked Tropical.

Image: Dave Adamson on Unsplash

Two blue medical face masks on a white background

February 11, 2022by David Klemt David Klemt No Comments

States Rescinding Mask Mandates

States Rescinding Mask Mandates

by David Klemt

In welcome news, it seems that this is the week that mask mandates in several states throughout America are falling, with a few caveats.

The governors of several states are announcing they’re rescinding the mandates. However, masks must still be worn in some locations.

In some cases, these mandates will expire next week or later. But in others, Nevada, for example, the governor’s announcement was effective immediately.

Regardless, below you’ll find the states that are doing away with mask mandates.

One important note, schools and care facilities tend to be governed by separate indoor mask mandates than private businesses, cultural centers, and other venues.

California

The Golden State is ending the indoor mask requirement for the vaccinated, effective Tuesday, February 15. Also, unvaccinated people will be required to wear masks indoors in public areas.

However, it’s rumored that Los Angeles and other counties may choose to keep current mandates in place past next week.

Connecticut

“I think now we’re at a different place, I think the numbers say we’re at a different place, and I think the people of Connecticut have earned it,” said Governor Ned Lamont yesterday.

Of particular note, the Constitution State’s mask mandate is set to expire on February 28.

Delaware

On Monday, Governor John Carney signed an order that lifts Delaware’s “universal indoor mask mandate” today. Masks are no longer required in restaurants, bars, and other public spaces.

Illinois

Should Governor JB Pritzker’s plan move ahead smoothly, the Prairie State’s indoor mask mandate will be lifted at the end of this month. However, businesses and local authorities can still require masks indoors.

Schools in Illinois, as they are in other states, fall under a separate indoor mask mandate. Therefore, until otherwise addressed, masks will still be required to be worn inside schools.

Nevada

Regardless of vaccination status, the Silver State’s indoor mask mandate is lifted. Governor Steve Sisolak made the announcement yesterday, effective immediately.

As with other states, businesses may still ask patrons to wear masks when indoors in their venues.

New York

In New York City, restaurant operators must still ask for proof of vaccination. However, if a hotel property allows masks to come off in lobbies, that is permitted. Unvaccinated people can follow the same mask guidance as vaccinated people—if a business allows it.

Now, in New York State, masks are no longer required to dine indoors unless the business or local authorities say otherwise.

New Jersey

To be clear, the Garden State’s mask news pertains mostly to schools. This is because New Jersey didn’t impose mask requirements for restaurants and other indoor venues during the outbreak of Omicron.

Oregon

Now, when it comes to the Beaver State, things are moving a bit more slowly regarding indoor mask mandates. As it stands now, Oregon’s indoor mask mandate will expire “by March 31.” When the mandate is lifted, businesses will be free to set their own mask policies.

However, the mandate may be rescinded earlier than March 31 if Covid-19 hospitalizations drop to 400 or less occupied beds.

Rhode Island

Like Delaware, Rhode Island’s indoor mask mandate ends today. Until today, the Ocean State had a requirement to either show proof of vaccination or wear a mask when indoors.

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