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Did This Beer Win Super Bowl LVIII?

Did This Beer Win Super Bowl LVIII?

by David Klemt

A pint glass overflowing with beer

Now that the Super Bowl is over, behavioral insight platform Veylinx is revealing the impact on brands that advertised during this year’s big game.

If Veylinx sounds familiar to you, you may be a regular KRG Hospitality news reader. Last month we looked at their dive into alcohol-free canned cocktails. Last year, we shared a Veylinx report with a focus on whether Super Bowl ads really work on consumers. And in 2022, Veylinx wondered if the interest in zero-proof drinks was all hype or worth leveraging.

This month, Veylinx is at it again. This time, however, they’re revealing which brands—those that advertised during Super Bowl LVIII—saw the biggest ROI. For context, a 30-second spot during the big game cost approximately $7 million this year.

That’s a ton of cash to shell out in the hopes of seeing a sales increase on- and off-premise.

Speaking of on-premise, Veylinx’s findings should be of interest to operators. The beer that Veylinx says “won” the Super Bowl will likely be top of mind among your guests who watched the game and the accompanying ads.

So, it stands to reason that they’ll either expect to find that beer on a menu. Likewise, they may be swayed to order the beer if they see it when scanning a bar’s taps, menu, or fridges.

With that in mind, operators may want to watch their sales of Michelob Ultra.

Study Methodology

For their latest report, Veylinx used similar methodology to their Elixir non-alcoholic canned cocktail study.

A mix of 50 percent men and fifty percent women participated in the study. All 1,604 participants were US residents aged 21 or older. Looking deeper into the participants, the age breakdown is as follows:

  • 21 to 27: 30 percent
  • 28 to 43: 25 percent
  • 44 to 59: 25 percent
  • 60 and older: 20 percent

Like the Elixir (a fake brand invented by Veylinx) study, participants bid on products with their own money. The auction mix consisted of products that advertised during Super Bowl LVIII and those that did not advertise during the game.

Study Results

Among all viewers of Super Bowl LVIII, brands that advertised during the game saw an average lift of 16 percent.

However, those brands saw the biggest boost in demand—24 percent—among men. Gen Z followed, with demand in advertised brands growing by 11 percent. Among women, brands that advertised saw just a nine-percent boost in demand.

While Doritos Dinamita was the number-one brand among all viewers in general, and men and Gen Z in particular, Michelob Ultra is a close second. Interestingly, the beer brand was the top-performer among women in terms of demand growth.

For those wondering, no alcohol brands were among the top three performers for Gen Z.

So, operators who have noticed in uptick in Michelob Ultra sales may have Super Bowl LVIII to thank. If that’s the case, if sales of Michelob Ultra have increased in bars and restaurants since this year’s big game, it appears that yes, Super Bowl ads still work on consumers.

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Cheers to the 2023 World Beer Cup Winners

Cheers to the 2023 World Beer Cup Winners

by David Klemt

Flight of beers offering different styles

Raise a glass or hoist a stein in celebration of the 2023 World Beer Cup winners, a collection of some of the most incredible brews on the planet.

Since 1996, the World Beer Cup has established itself as “the Olympics of Beer” and is hosted by the Brewers Association. This year, 272 judges from 26 countries ranked submissions from 2,376 brewers across 103 categories. A staggering 10,213 beers were entered in the 2023 World Beer Cup.

On average, 99 beers are submitted for each category. Of note, no category is guaranteed to have three medalists. In theory, the judges assessing a given category may award only a silver or bronze medal, determining that there is no outstanding entrant deserving of gold.

While the average per category is 99 entrants, some styles have hundreds. The first five categories below boasted the most entrants in 2023.

For our coverage of the 2022 World Beer Cup winners, click here.

American-style India Pale Ale

412 entrants

  • Gold: Head Hunter (Fat Head’s Brewery & Saloon; North Olmsted, Ohio, USA)
  • Silver: Applied Science (Sunriver Brewing Co.; Sunriver, Oregon, USA)
  • Bronze: Old West (Craft Coast Beer & Tacos; Oceanside, California, USA)

Juicy or Hazy India Pale Ale

374 entrants

  • Gold: Wherever You Go (Green Cheek Beer Co.; Costa Mesa, California, USA)
  • Silver: Nectaronus Prime (Moksa Brewing Co.; Rocklin, California, USA)
  • Bronze: Nelson Hazy IPA (Prison Pals Brewing Co.; Doral, Florida, USA)

German-style Pilsener

233 entrants

  • Gold: Pils (Von Ebert Brewing, Pearl District; Portland, Oregon, USA)
  • Silver: Dollar Pils Y’all (Holler Brewing Co.; Houston, Texas, USA)
  • Bronze: Bibo (Creature Comforts Brewing Co., Southern Mills; Athens, Georgia, USA)

International Light Lager

220 entrants

  • Gold: Anne Bonny (Le Corsaire – Microbrasserie Pirate; Lévis, Québec, Canada)
  • Silver: 3Speed (Amsterdam Brewing Co.; Toronto, Ontario, Canada)
  • Bronze: Ultra Secret Enigma (Liability Brewing Co.; Greenville, South Carolina, USA)

Wood- and Barrel-aged Strong Stout

202 entrants

  • Gold: Big Mistake (11 Below Brewing Co.; Houston, Texas, USA)
  • Silver: BA Sexual Chocolate (Foothills Brewing; Winston-Salem, North Carolina, USA)
  • Bronze: Vladislav (Diebolt Brewing Co., Denver, Colorado, USA)

I selected another dozen categories, which you’ll find below. These include American Wheat Beer, Non-alcohol Beer, and Pumpkin Beer.

For the full list of 2023 World Beer Cup winners, please click here. Cheers!

Session India Pale Ale

  • Gold: Wild Gravity (Bend Brewing Co.; Bend, Oregon, USA)
  • Silver: Trump Hands (Cannonball Creek Brewing Co.; Golden, Colorado, USA)
  • Bronze: Summatime (603 Brewery; Londonberry, New Hampshire, USA)

American Wheat Beer

  • Gold: Taildragger 5G (Saddle Mountain Brewing Co.; Goodyear, Arizona, USA)
  • Silver: Meister (Eppig Brewing; Vista, California, USA)
  • Bronze: Miner’s Gold (Lewis & Clark Brewing Co.; Helena, Montana, USA)

Belgian Fruit Beer

  • Gold: Central City Brewing Framboise (Central City Brewers and Distillers; Surrey, British Columbia, Canada)
  • Silver: Vieux Bois Lambic Inspired Ale w/ Cranberry & Raspberry (Bozeman Brewing Co.; Bozeman, Montana, USA)
  • Bronze: Turtle Kriek (Peticolas Brewing Co.; Dallas, Texas, USA)

Belgian-style Sour Ale

  • Gold: Vintage 2022 (New Glarus Brewing Co.; New Glarus, Wisconsin, USA)
  • Silver: Chance, Luck and Magic 2020 (Garage Project; Wellington, New Zealand)
  • Bronze: Borealis (Lamplighter Brewing Co.; Cambridge, Massachusetts, USA)

English-style Brown Ale

  • Gold: Shhhhhh…This Is Ryan’s Award Winning Brown Ale (Green Cheek Beer Co., Costa Mesa; Costa Mesa, California, USA)
  • Silver: Black Cats (Streetside Brewery; Cincinnati, Ohio, USA)
  • Bronze: Brown Ale (Grid City Beer Works; Salt Lake City, Utah, USA)

South German-style Hefeweizen

  • Gold: Altstadt Hefe (Altstadt Brewery; Fredericksburg, Texas, USA)
  • Silver: Flying W Hefeweizen (Little Dry Creek Brewery; Greenwood Village, Colorado, USA)
  • Bronze: Fujizakura Kogen Beer Weizen (Fujizakura Heights Beer; Minamitsuru-gun, Yamanashi Prefecture, Japan)

Classic Saison

  • Gold: Saaz Dryhopped Saison (33 Brewing Experiment; Vancouver, British Columbia, Canada)
  • Silver: Juilletistes (Bruery Terreux; Placentia, California, USA)
  • Bronze: Valor (Tooth and Nail Brewing Co.; Ottawa, Ontario, Canada)

Pumpkin Beer

  • Gold: Pumpkin Ale (Backpocket Brewing; Coralville, Iowa, USA)
  • Silver: Pumpkinator (Saint Arnold Brewing Co.; Houston, Texas, USA)
  • Bronze: Jack O’Lantern Ale (Bond’s Brewing Co.; Laramie, Wyoming, USA)

Chili Beer

  • Gold: Yellow Fever (Comrade Brewing Co.; Denver, Colorado, USA)
  • Silver: Kimchi Sour (Dokkaebier; Oakland, California, USA)
  • Bronze: Oaxaca Choca Mexican Chocolate Stout (New Realm Brewing Co., Charleston; Charleston, South Carolina, USA)

Smoke Beer

  • Gold: Unearthing the Orb (Resolute Brewing Co.; Centennial, Colorado, USA)
  • Silver: Smokehaus Bock (Devils Backbone Basecamp Brewpub & Meadows; Roseland, Virginia, USA)
  • Bronze: Colossal 2 (Port City Brewing Co.; Alexandria, Virginia, USA)

Gluten-free Wheat Beer

  • Gold: Ghostfish 8th Anniversary Beer (Ghostfish Brewing Co.; Seattle, Washington, USA)
  • Silver: Seven Spice Anniversary Saison (Holidaily Brewing Co.; Golden, Colorado, USA)
  • Bronze: Ripped Jeans and Wolf Shirts (ALT Brew; Madison, Wisconsin, USA)

Non-alcohol Beer

  • Gold: Superb-Owl (Uiltje Brewing Co.; Haarlem, North Holland, Netherlands)
  • Silver: Just the Haze (Boston Beer Co., Samuel Adams Brewing Co.; Boston, Massachusetts, USA)
  • Bronze: Galactic Extra Dark (Big Drop Brewing Co.; Wilmington, Delaware, USA)

Image: Daniel Lee on Unsplash

KRG Hospitality Bar 101 Techniques

by David Klemt David Klemt No Comments

iPourIt Releases Their 2023 Pour Report

iPourIt Releases Their 2023 Pour Report

by David Klemt

Beer pouring into glass from tap

Interactive self-serve beer experience platform iPourIt‘s latest report, the 2023 Pour Report, is now available for download and review.

iPourIt is a pioneer in the self-serve beverage space. While it may seem counter-intuitive to some, many guests have shown time and again that they enjoy using self-serve walls. For these guests, a not in any way insignificant number, iPourIt installations enhance the guest experience, increase loyalty, and boost revenue.

And while many people associate iPourIt and self-serve programs with beer, these systems can also pour wine, cocktails on tap, spirits, non-alcohol beverages, and soft drinks.

 

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Another benefit from iPourIt? Transparency and sharing of data. The company doesn’t limit providing valuable guest behavior insight to their clients. Rather, they make the data they collect available to anyone. Simply head to their website, fill out a few fields, and gain important beverage insights.

Anyone curious can choose between a standard report and a “pro” version. Both are free to download and peruse. People can also read our article that dives into their fourth-annual report via this link.

Below you’ll find key takeaways from their 2023 report. I strongly urge operators to download and review either report.

The Who

We agree that demographics are a metric that people and businesses often misuse. Valuegraphics can be far more effective for businesses looking to build loyalty and boost revenue.

Still, demographics can provide beneficial insights.

First, let’s look at how men and women used iPourIt systems in 2022. Men poured 20,477,288 ounces last year, whereas women poured 10,848,435 ounces. The average per pour for men was 6.4 ounces in comparison to 5.3 ounces per pour from women. On average, men spent $14.72 per visit to an iPourIt-equipped location; women spent $12.24.

Next, the generational breakdown. IPA was the number-one style poured for Baby Boomers, Generation X, and Millennials. For legal-drinking-age Generation Z drinkers, IPA came in second; their top pour style was cider. Likewise, Lager claimed second place for Boomers, Gen X, and Millennials. Second was IPA for Gen Z, and Lager was third. Wheat beer was third place for Boomers, fourth for Gen X and Millennials, and fifth for Gen Z. Sour came in fifth for Gen X and Millennials fourth for Gen Z; for Boomers, the style didn’t rank among the top five. Stout clinched the fifth spot for Boomers.

Finally, in terms of traffic, men of every age group poured more ounces than their female counterparts.

The What

Below, the top 10 styles of beer poured by men:

  1. Fruit beer
  2. Pale Ale
  3. Blonde
  4. Pilsner
  5. Stout
  6. Sour
  7. Wheat beer
  8. Cider
  9. Lager
  10. IPA

In descending order, the top five (download the report for the top ten) products poured by men were Michelob Ultra, Bud Light, Golden Road Brewing Mango Cart, Coors Light, and Modelo Especial.

And now the top styles of beer or category of beverage poured by women:

  1. Stout
  2. Fruit beer
  3. Blonde
  4. White wine
  5. Hard seltzer
  6. Wheat beer
  7. Sour
  8. Lager
  9. IPA
  10. Cider

Also in descending order, the top products poured by women were Michelob Ultra, Mango Cart by Golden Road Brewing, Bud Light, Ace Pineapple Cider, and Coors Light.

The Where

The 2023 Pour Report by iPourIt breaks the US down into five regions: West, Southwest, Midwest, Southeast, and Northeast.

Because our American head office is in Las Vegas and our hotel consultant is in Pennsylvania, we’ll look at the West and Northeast.

The top-five pours for the West in 2022 were:

  1. Bud Light
  2. Firestone Walker Brewing Co. 805
  3. Golden Road Brewing Mango Cart
  4. Coors Light
  5. Modelo Especial

While the top-five pours in the Northeast were:

  1. Blue Moon Brewing Co. Belgian White
  2. Allagash Brewing Co. White
  3. Lord Hobo Brewing Co. Boom Sauce
  4. Sloop Brewing Co. Juice Bomb
  5. Stella Artois

For the curious, Bud Light and Coors Light are categorized as American-style Light Lagers, 805 is a Blonde Ale, Mango Cart is a Wheat Ale, and Modelo Especial is a Mexican-style Pilsner. Blue Moon and Allagash White are both Belgian-style wheat beers (or Witbiers), Boom Sauce is a Double IPA, Juice Bomb is a Northeastern IPA, and Stella Artois is a Lager.

For further insights, please download this year’s iPourIt report here.

Image: cottonbro studio on Pexels

KRG Hospitality Beverage Programming

by David Klemt David Klemt No Comments

Celebrating the Baltic Porter

Celebrating the Baltic Porter

by David Klemt

Closeup of dark beer with foamy head

In just over two weeks we celebrate a rich, dark beer style with sweet malty characteristics that traces its history back to the 18th century.

Once a favorite among the working class in London, Baltic Porter is seeing a resurgence. This is, unsurprisingly, driven largely by interest from the craft beer world.

Tracing its own history to 2016, Baltic Porter Day celebrates its namesake beer. The beer holiday takes place every third Saturday in January. So, this year we celebrate Baltic Porter Day on January 21.

That should give operators enough time to prepare. One of the best ways to drive interest in this holiday—and beer style in general—is to look into local breweries. Craft breweries, brewpubs, and microbreweries around the world release Baltic Porters to celebrate this holiday.

Locality and hyper-locality are, as we know, important to many guests. That makes it a smart move to develop relationships with local brewers, distillers, farmers, vintners, etc.

Operators who don’t yet have those relationships need to commit to changing that this year. And, hey, Baltic Porter Day is an excellent reason to begin that change and approach local brewers.

What’s Baltic Porter?

In the 1700s, high-hop Pale Ale wore the beer crown in England. However, some small breweries made a run at the throne. They wanted to see a dark beer on top.

So, according to some beer historians, brewers looking to take on Pale Ale began with sweet brown beer. The beer was higher-hopped, dark, and higher alcohol with cocoa, chocolate, and coffee notes.

Porter was born, named for the working class people who embraced it: dock and street workers.

Eventually, the production and reach of Porter of small brewers was overtaken by larger breweries. This is largely due to maturation time, which translates to higher costs; it can take six to twelve months for a Porter to mature.

Over time, Porter found its way to Northern Europe, including Estonia, Latvia, and Lithuania. Those three countries are known as the Baltic states.

Brewers in those countries tried their hand at Porter production. Importantly, Baltic state brewers put their own spins on Porter. Notably, they replaced ale yeast with lager yeast.

Additional changes include replacing British hops with Baltic hops, and blending pale and dark malts. Baltic brewers roasted the malts in a drum kiln. The invention, created by Daniel Wheeler, allowed brewers to roast malts without burning them.

The Baltic Porter was born.

Characteristics of Baltic Porter

Curious operators and teams can find the official Beer Judge Certification Program guidelines for the this style here.

As a quick summary, the following are keys to Baltic Porter:

  • Appearance: Opaque dark brown to dark reddish-copper. Not black in appearance.
  • Aroma: Rich, malty sweetness with some dark malt characteristics. No hops on the aroma.
  • Flavor: A roasted but not burnt flavor. Rich, malty sweetness. Caramel, nuttiness, toffee, molasses. Dried fruit and alcohol.
  • Mouthfeel: Medium to medium-high carbonation keeps the beer from feeling “heavy” on the tongue. Smooth but full-bodied.
  • Finish: Licorice or roast coffee.

Since this beer tends to range in ABV from 6.5 to 9.5 percent, it’s wise to serve this beer with food. Think hearty fare, like barbecue, chili, and burgers, and Gouda as a cheese pairing.

Of course, local brewers should be able to offer up their own ideas for food pairings. After all, they know their beer better than anyone else.

As some sources note, people often serve Baltic Porter in a snifter. However, a pint glass is perfectly acceptable for this beer style.

Image: Peter Fischer from Pixabay

by David Klemt David Klemt No Comments

Learn to Homebrew Day Returns on Nov. 5

Learn to Homebrew Day Returns on November 5

by David Klemt

Snifter of beer on driftwood at beach

On Saturday, November 5, the American Homebrewers Association and brewing and fermenting fans will celebrate the 24th annual Learn to Homebrew Day.

If you’re not familiar with this holiday, it’s not difficult to understand or participate. As the name implies, Learn to Homebrew Day is about learning how to brew beer at home. More accurately, it’s about learning the science and process of brewing beer yourself.

Participation is simple: All participants follow the same recipe, which the American Homebrewers Association (AHA) provides. This year, the recipe will (perhaps “should” is more apt, depending on your ability to follow instructions) produce one gallon of Hoppy Amber Ale.

According to Northwest Beer Guide, this ale sends Amber into the IPA space and is a great brew for experts and neophytes alike.

Learn to Brew

Established in 1999, Learn to Homebrew Day isn’t difficult in terms of taking part. In fact, pledging to participate also gets you $5 off an annual AHA membership.

One perk that caught my eye is access to a database of myriad homebrew recipes, including ciders and meads.

For this year’s holiday, the AHA provides the recipe. Additionally, the association provides several resources to help homebrewers, inluding:

  • tutorials, such as “All-Grain (Batch Sparge) Homebrewing” and “All-Grain (Brew in a Bag) Homebrewing.”
  • lists of must-have and nice-to-have brewing equipment;
  • a search engine to help participants find necessary equipment in their area; and
  • a link to the Facebook page for Grainfather, a manufacturer of top-quality, technologically enhanced smart homebrew equipment.

Speaking of social media, make sure to follow the AHA on Instagram ahead of November 5.

Interestingly, while the AHA has “American” in its name, there are international participants. According to the AHA website:

  • there are, as of October 23, 147 people pledging to participate;
  • the 147 participants are from nine countries;
  • participants span 36 states and territories;
  • and participants have pledge to brew 925 gallons.

Why Participate

So, let’s say you’ve never brewed your own beer at home. “Why,” you may be asking yourself, “should I take part in Learn to Homebrew Day this year?”

One good reason is that if you’re reading this, you likely play a role in the food and beverage. Beer, of course, is a huge part of the F&B world. And there’s no arguing that craft beer and microbrews are very important to many restaurants and bars.

Gaining the ability to understand and speak intelligently about the products you sell is of great benefit to all F&B and hospitality professionals. Today’s guest knows much more than they ever have before. Many want to engage the front-of-house team members who serve them about what they’re consuming.

If you’re an operator or leader of the membership team—particularly of a venue with a serious focus on beer—encourage your teams to take part. There’s no downside to gaining knowledge of and experience with the products they serve to guests.

Another great reason to participate? It’s going to be fun. That may seem like a shallow or flippant reason. But think about this: How many stories of craft brewers, craft breweries, brewpubs, and taprooms start with trying out homebrewing?

Learn to Homebrew Day may just spark your next great idea. That idea may be kicking off your microbrewery or brewpub ownership adventure.

If you love (or even just like) beer, follow this link to learn more about Learn to Homebrew Day. Happy brewing!

Image: by George Cox on Unsplash

by David Klemt David Klemt No Comments

2022 World Beer Cup Winners

2022 World Beer Cup Winners

by David Klemt

Person pouring draught beer

The Brewers Association‘s 2022 World Beer Cup identifies the top three beers across a staggering 103 separate categories.

If you enjoy multiplication, that’s 309 medals in a single competition. And that’s just the winners; there can be more than 200 entries in a single category.

So, yes—I envy the World Beer Cup judges. I mean, what beer fan wouldn’t want to taste all the entries into the Olympics of Beer?

This competition, developed by the Brewers Association, has been going strong since 1996. Next year’s competition, if you happen to brew beer and want to enter it, will take place in Nashville in May.

Okay, you may be wondering why I’m talking about this beer competition. The reason is simple: To get your ready for September.

There are three beer holidays to program for and celebrate next month:

  • National Beer Lover’s Day (September 7)
  • National Crush a Can Day (September 27)
  • Drink Beer Day (September 28)

Oh, and there’s this little event—Oktoberfest—that takes place from September 17 to October 3.

Below you’ll find 48 medal winners from 16 categories to give you a taste of the 2022 World Beer Cup results. For the full list, click here, then click the “2022 Winners” button.

Cheers!

Category 1: American Wheat Beer (68 entries)

  • Gold: For-scythe, Cherry Street Brewpub at Halcyon (Alpharetta, GA)
  • Silver: Hefe, Widmer Brothers Brewing (Portland, OR)
  • Bronze: American Wheat, Cerveceria Principia (Monterrey, Nuevo León, Mexico)

Category 2: Fruit Beer (134 entries)

  • Gold: Yuzu KSA, Fort Point Beer Co. (San Francisco, CA)
  • Silver: Berry, Berry, Quite Contrary, Territorial Brewing Co. (Springfield, MI)
  • Bronze: Grape Fruit Session IPA, Mahanine Brewing (Hohhot, People’s Republic of China)

Category 5: Pumpkin Beer (40 entries)

  • Gold: 5 Phantoms, Philipsburg Brewing Co. (Philipsburg, MT)
  • Silver: Ryes of the Pumpkin King, Sound2Summit Brewery (Snohomish, WA)
  • Bronze: Pumpkin Paddy, Launch Pad Brewery (Aurora, CO)

Category 9: Coffee Beer (79 entries)

  • Gold: Gusto Crema Coffee Ale, Georgetown Brewing Co. (Seattle, WA)
  • Silver: Daybreak, Wolf’s Ridge Brewing – Production Operations (Columbus, OH)
  • Bronze: Double Cream Coffee Dream, Dangerous Man Brewing Co. (Minneapolis, MN)

Category 10: Coffee Stout or Porter (112 entries)

  • Gold: Dusk til Dawn, Pizza Port San Clemente (San Clemente, CA)
  • Silver: Mocha Porter, Bend Brewing Co. (Bend, OR)
  • Bronze: Mocha Machine, Beachwood Brewing (Huntington Beach, CA)

Category 11: Specialty Beer (56 entries)

  • Gold: KURI KURO – Dark Chestnuts Ale, Miyazaki Hideji-Beer Co. (Nobeoka, Japan)
  • Silver: Agavemente, SouthNorte Beer Co. (Chula Vista, CA)
  • Bronze: Graham Cracker Porter, Denver Beer Co. (Denver, CO)

Category 14: Non-Alcohol Beer (123 entries)

  • Gold: Golden Lager, Grüvi (Denver, CO)
  • Silver: Non-Alcoholic Black Butte, Deschutes Brewery (Bend, OR)
  • Bronze: Parallel, Southern Grist Brewing Co. (Nashville, TN)

Category 15: Session Beer (43 entries)

  • Gold: Swift Half, Station 26 Brewing Co. (Denver, CO)
  • Silver: Peacekeeper, Launch Pad Brewery (Aurora, CO)
  • Bronze: Bucketty’s Pale Ale No. 2, Bucketty’s Brewing Co. (Brookvale, New South Wales, Australia)

Category 16: Session India Pale Ale (107 entries)

  • Gold: Trump Hands, Cannonball Creek Brewing Co. (Golden, CO)
  • Silver: Moon Rocks, Mickey Finn’s Brewery (Libertyville, IL)
  • Bronze: Tiny Juicy IPA, Five Boroughs Brewing Co. (Brooklyn, NY)

Category 22: Gluten-Free Beer (66 entries)

  • Gold: La Gosa Rita, Lakefront Brewery (Milwaukee, WI)
  • Silver: Little Brown Job, Lucky Pigeon Brewing Co. (Biddeford, ME)
  • Bronze: Glutenberg Session IPA, Glutenberg (Montréal, Québec, Canada)

Category 91: American-Style Pale Ale (160 entries)

  • Gold: Figueroa Mountain Mosaic, Figueroa Mountain Brewing Co. (Santa Barbara, Santa Barbara, CA)
  • Silver: Cruisin’, Pizza Port Bressi Ranch (Carlsbad, CA)
  • Bronze: Somewhere Golden, Institution Ale Co. (Camarillo, CA)

Category 92: Juicy or Hazy Pale Ale (141 entries)

  • Gold: Hazealicious, Reuben’s Brews – The Taproom (Seattle, WA)
  • Silver: Baby Azacca, 33 Brewing Experiment (Vancouver, British Columbia, Canada)
  • Bronze: Haze in the Park, Kings & Convicts Brewing Co. (San Diego, CA)

Category 95: Imperial India Pale Ale (174 entries)

  • Gold: Space Lettuce, Monday Night Brewing (Atlanta, GA)
  • Silver: Cali Boy, No Label Brewing Co. (Katy, TX)
  • Bronze: Devil’s Pool, Wissahickon Brewing Co. (Philadelphia, PA)

Category 96: Juicy or Hazy Imperial India Pale Ale (171 entries)

  • Gold: Pantless Thunder Goose, Mast Landing Brewing Co. (Westbrook, ME)
  • Silver: Houblon Deluxe, Pure Project (Vista, CA)
  • Bronze: Citra Powered Jetpack, Barebottle Brewing Co. (San Francisco, CA)

Category 102: American-Style India Pale Ale (384 entries)

  • Gold: Hop-Fu!, North Park Beer Co. (San Diego, CA)
  • Silver: Super Slap, Brewery X (Anaheim, CA)
  • Bronze: Aurora Hoppyalis IPA, Karl Strauss Brewing Co. (San Diego, CA)

Category 103: Juicy or Hazy India Pale Ale (343 entries)

  • Gold: Rhymes Like Dimes, Xül Beer Co. (Knoxville, TN)
  • Silver: Blue Comet, Widowmaker Brewing (Braintree, MA)
  • Bronze: Tasty Jams, Brix City Brewing (Little Ferry, NJ)

Image: Josh Olalde on Unsplash

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