Cocktails

Woodford Spire Kentucky Derby cocktail
by David Klemt David Klemt No Comments

2021 Kentucky Derby Drink Recipes

2021 Kentucky Derby Drink Recipes

by David Klemt

Woodford Spire Kentucky Derby cocktail

The 2021 Kentucky Derby takes place this Saturday, May 1. These cool drinks are perfect for the hottest two minutes in sports.

This year, the unbeaten Essential Quality is the favorite to win the 147th Run for the Roses. Hot Rod Charlie, Rock Your World, and Medina Spirit are also in consideration.

Personally, given the subject of this article—bourbon cocktails—we’d like to see Bourbonic take the first race in the Triple Crown.

Since Woodford Reserve is the official Presenting Sponsor of the Kentucky Derby, you can’t go wrong with the Woodford cocktails below.

Of course, the 2021 Woodford Reserve Derby Bottle makes these Derby drinks taste that much better.

Cheers!

Woodford Mint Julep

Recipe courtesy of Woodford Reserve

This is the traditional Derby Day cocktail. Churchill Downs will be pouring gallons of this classic.

Express the essential oils in the mint and rub them inside the glass (or a Julep cup, ideally). Add simple syrup, bourbon, and crushed ice. Stir, then garnish with more ice, fresh mint, and powdered sugar.

Mint Julep made with Woodford Reserve by Michael Toscano

NYC Mint Julep

Recipe by Michael Toscano, Woodford Reserve Brand Ambassador

As loyal Bar Hacks podcast listeners may already know, Michael Toscano knows his way around an irresistible Mint Julep. When you’re done with this article, click here to listen to Episode 32 of Bar Hacks with Toscano.

Muddle six blackberries with simple syrup and a healthy bunch of mint leaves (eight to ten). Add two ounces of Woodford Reserve Bourbon and fill the Julep cup with crushed ice. Stir and lift ice until the Julep cup is frosted. Garnish with two blackberries and a fresh sprig of mint.

Note: To build this cocktail precisely as Michael recommends on our podcast, add 1.5 ounces of Woodford to the Julep cup over crushed ice. Add more ice to create a mound on top of the cup, then float the remaining half-ounce of bourbon. Finish with a healthy dusting of powdered sugar and either nutmeg of powdered chocolate.

Woodford Spire Kentucky Derby cocktail

Woodford Spire

Recipe courtesy of Woodford Reserve

Some people may not know that this is the Official Cocktail of the Kentucky Derby. Most assume that title goes to the Mint Julep.

In a mixing glass, mix Woodford Reserve, lemonade and cranberry juice with a bar spoon. Pour into a copper cup, add crushed ice to the top of the glass, and serve with a lemon twist.

Zero-proof Woodford Spire

Recipe courtesy of Woodford Reserve

Those choosing to enjoy Kentucky Derby festivities without alcohol will appreciate this refreshing drink.

  • 2 parts Lemonade
  • 2 parts Unsweetened iced tea
  • 1 part Cranberry juice
  • Lemon twist to garnish
  • Crushed ice

Prepare and serve the same as the full-proof Spire.

Images: Woodford Reserve / Brown-Forman

Flipping through an open book
by David Klemt David Klemt No Comments

5 Books to Read this Month

5 Books to Read this Month

by David Klemt

Flipping through an open book

Spring is traditionally the time when we’re meant to reinvent or otherwise better ourselves. These books can help you do just that.

Some will help you expand or enter this business, others will boost your marketing and social media, and a couple will help you refresh your drink menu.

With restrictions easing and vaccination rates in the United States growing, now’s the time to improve yourself and your business.

Prepare now for pent-up demand for in-person dining and drinking.

Food Truck Business Guide for Beginners

Looking to enter this industry with a food truck or expand your existing business with one? This book is a great place to start.

Food Truck Business Guide for Beginners is a comprehensive guide that covers:

  • common mistakes that lead to food truck failure, and exactly how to avoid them;
  • the most successful ways to secure funding;
  • how to master marketing;
  • best practices for passing health inspections;
  • tackling and mastering marketing for your business;
  • and many more topics.

The Terroir of Whiskey: A Distiller’s Journey Into the Flavor of Place

Dr. Rob Arnold is a plant biochemist and the master distiller at TX Distillery. To say he understands the science of whiskey and terroir is obvious.

What’s less obvious is the direction Dr. Arnold’s book heads into. He takes readers to distilleries in Kentucky, Ireland, Scotland and elsewhere, but he takes things further.

In The Terroir of Whiskey, Dr. Arnold shines a light on plant breeders, local farmers, and distillers bringing back “lost” grains. These same innovators are also attempting to create new grains to further develop terroir.

This book will definitely enhance your whiskey knowledge and engagement with guests.

Rad Cocktails

Yes, this book’s description states that it focuses on the home bartender.

No, that doesn’t mean bartenders, operators, and other hospitality pros can’t learn from it.

Rad Cocktails, in addition to including awesome illustrations, also embodies a growing cocktail trend: simplification. Innovative cocktails don’t have to be complicated or take ten minutes to build.

Beautiful Booze: Stylish Cocktails to Make at Home

Natalie Migliarini, also known as Beautiful Booze, has more than 95,000 followers on Instagram. Her cocktail recipes, photographs and mastery of social media help her stand out in a roiling sea of influencers.

Her first book, Beautiful Booze: Stylish Cocktails to Make at Home, also targets home bartenders…on the surface. This book, creative cocktail recipes, can help elevate anyone’s bartending skills. The beautiful photography will also help inspire anyone to take their social media shooting to the next level.

Hacking the New Normal: Hitting the Reset Button on the Hospitality Industry

Alright, this may seem self-serving. However, I wouldn’t have written the foreword for a book I didn’t believe this book would truly help people.

Millions of hospitality industry professionals’ lives were imperiled at the start of last year. We continue to innovate and adapt to overcome unprecedented challenges.

Hacking the New Normal addresses the need for an industry-wide reset and seeks to guide operators through rebuilding for the long term, and to strengthen the industry moving forward.

Image: Mikołaj on Unsplash 

Selection of cocktails on table on patio of bar
by David Klemt David Klemt No Comments

The Science of Bitter Flavors

The Science of Bitter Flavors

by David Klemt

Selection of cocktails on table on patio of bar

Not only do bitter cocktail ingredients add depth and complexity to drinks, individual DNA plays a role in how we perceive them.

Campari, one of the best-known bitter aperitifs, adds herbal bitterness to cocktails.

However, not everyone perceives bitterness the same way. This is why some of your guests love bitter drinks, some can’t stand them, and others don’t have much of a response at all.

The Bitter Response

Dr. Danielle Reed is associate director of the Monell Chemical Senses Center. As her research summary states, why different people taste and smell differently, and how genotypes play a role in that perception.

A recent Campari digital event, “In a Sense: Decoding the Science of Bitter,” dives into the bitter response of humans. During this webinar, host Alison Mouratis, a Campari portfolio representative in Chicago, hosts Dr. Reed and Micah Melton, beverage director at the Alinea Group.

In the webinar, Dr. Reed asks, “Where does bitter come from?” The answer is: plants.

Obviously, plants can’t defend themselves like animals. If a predator chooses a plant as its prey, it doesn’t really have to worry about teeth and talons.

Instead, plants employ secondary defense chemicals, and they do so in an instant. Some of these defense chemicals are poisonous and humans perceive them as bitter. Often, bitter flavors activate our salivary glands to dilute the poison and protect us.

Phenylthiocarbamide

Yes, that. Phenylthiocarbamide (PTC) is a chemical compound that tastes bitter…to some of us.

As Dr. Reed explains, not everyone can detect PTC. Our parents determine whether the receptor that picks up PTC is broken or not.

In some of us (about 30 percent of people), the receptor is broken. Turns out, it’s broken in yours truly. In others, one parent passes on the receptor. And for some people, both parents pass it on and the reaction to PTC is strong.

Test Your Receptor

I discovered my receptor is broken during the Campari event on screen with more than a dozen other participants.

How does one test their reaction to PTC? Via PTC strips. One takes a strip, places it in their mouth, and they’ll know quite quickly if their receptor is active.

Not only is this interesting to do just out of personal curiosity, operators can host an event similar to Campari’s. Guests are looking for new ways to engage with the brands, restaurants, bars, and bar teams they support.

PTC strips are available for on Amazon, and they’re not expensive. Vials of 100 PTC strips can cost as little as five dollars.

Not only is this type of event educational, it’s entertaining and can help drive drink sales.

Image: Chino Rocha on Unsplash 

Preparing a cocktail at home for living room tasting event
by David Klemt David Klemt No Comments

Meet Customers Where They Are, Part 2

Meet Customers Where They Are, Part 2

by David Klemt

Preparing a cocktail at home for living room tasting event

We seem to approaching a semblance of normalcy but some consumer behaviors—drinking at home among them—are likely here to stay.

Per Distill Ventures, the living room is the new tasting room.

Consumers are drinking at home, drinking during the day, and prioritizing convenience.

So, will you get creative and meet your customers where they are—their living rooms?

The New Tasting Room

Fresh off their third whisky summit, Distill Ventures believes consumers will seek out more at-home experiences.

This is partly due to some regions around the world locking down. Additionally, consumers know they can partake in experiential guests at home.

Consider what some brands are putting together to engage with people at their homes:

  • Cynar: CynArts & Crafts, Paint by Numbers Virtual Party, complete with brushes and paints sent to participants.
  • Campari: Decoding the Science of Bitter, including a PTC strip sent to participants to gauge their bitter response.
  • Espolòn Tequila: Virtual Espolotería, an online bingo-style game.

Distill Ventures and the panelists of their third summit see people’s living rooms as a viable place to engage consumers.

While the latest summit focuses specifically on whisky distillers, brand marketers and retailers, the findings are transferrable.

Don’t Be Left Out

If consumers are going to engage more with brands at home, operators must meet them in their living rooms. That means going beyond offering standard delivery.

Obviously, operators need to attract guests to their brick-and-mortar locations. And pent-up demand for in-person experiences is set to explode.

However, that initial explosion in traffic will eventually taper off, and more quickly than we think. That gradual slow-down will make digital engagement crucial.

This industry requires adaptability and agility to survive and thrive. Operators and their teams will need to focus on social, YouTube and webinar-style engagement to engage with current and new customers.

Bar team members who want to participate can share recipes and techniques via live videos. Of course, kitchen team members can do the same.

Scheduling digital events—guided tastings and cooking classes—can also draw customers. Operators should just make sure they don’t give too much away to their audience so they’ll feel compelled to visit in person as often as they can.

Succeeding with these events opens the door to potentially lucrative collaborations. Operators should reach out to brand partners for branded, themed events.

With enough lead time, packages can be put together and delivered with partner help. Of course, in “help” in this context means “dollars and/or product.”

You’ll never know what support your partners are willing to provide if you don’t ask.

Image: Boozy Events on Unsplash 

by David Klemt David Klemt No Comments

Just Add Champagne: Spring Cocktails

Just Add Champagne: Spring Cocktails

by David Klemt

We love it when our friends do cool stuff.

Two of our friends teamed up recently for what is certainly something very cool.

Both of these awesome women have been on our Bar Hacks podcast and we’re eager to share their collaboration with you.

Even better, this collaboration can help you elevate your beverage program.

Susie O.

You can hear from our friend Susie on episode 19 of the Bar Hacks podcast.

Susie is a dynamic and engaging social media influencer, photographer, and marketer. She also happens to be one of the most prolific travelers we know.

In fact, she’s traveling right now and enjoying the cocktail life. Follow her on Instagram at SusieDrinks to connect, get photography and social media tips, and follow along with her on adventures.

And while you’re on Instagram, make to follow us as well: KRG Hospitality and Bar Hacks.

Elise Cordell

Looking to learn about all things Champagne and luxury? Give episode 23 of Bar Hacks a listen to hear from Elise Cordell.

Elise is the National Manager of Trade Engagement and Events for Champagne at Pernod-Ricard. That means that outside of the Perrier-Jouët and G.H. Mumm houses, nobody knows more about Champagne than Elise.

Click this link to subscribe to the Just Add Champagne YouTube channel and scroll through the videos. You’ll find guests like sommeliers, winemakers, cocktailians, influencers, and more. Make sure to follow Elise on Instagram to stay up to date on upcoming Just Add Champagne events.

Just Add Champagne

Elise invites special guests to join her on the Just Add Champagne webcast. Together, she and her guest dive into an element of Champagne and hospitality.

In the above video, Elise and Susie team up to discuss Champagne cocktails perfect for springtime.

Like we said, we love it when our friends do cool things. All the better if there cool stuff can help you do great things too.

Cheers!

Image: Pexels from Pixabay

Cocktail with large king ice cube, overhead view
by David Klemt David Klemt No Comments

Your Drink Menu Deserves an Ice Program

Your Drink Menu Deserves an Ice Program

by David Klemt

Cocktail with large king ice cube, overhead view

All ice is not created equal—there’s a reason behind their shapes and sizes.

Taking the time to consider your ice and build a dedicated program that includes it is crucial for your beverage program and the guest experience.

Remember that just like there are rules for building cocktails, there are rules for using ice:

  • Dilution is your friend. Water is a crucial component for cocktails.
  • Is your ice floating? Your build balance is off.
  • Store ice in plastic bags if it’s not being used right away.
  • Don’t use ice that’s two weeks old or older.

Types of Ice

Standard Cube (1 inch x 1 inch): These absolutely have a place in the cocktail glass. Just adhere to this standard when using standard ice cubes: Never use a water source you wouldn’t drink.

King Cubes (2 inches x 2 inches): Use these for spirit-forward drinks for consistent temperature and dilution. Examples: Manhattan, Negroni, Old Fashioned, Vieux Carré.

Collins Spear/Shard/Cylinder: For highballs. These make a Tom Collins or G&T look elegant and cool.

Ice Block: Use blocks in punches to keep large-format cocktails cold and control dilution over time.

Ice Slab: These are impressive blocks of ice bars and restaurants use to cut and shape their own cubes and spheres, often providing guests with entertainment (see below). Operators either form slabs in-house or retain the services of producers who drop them off. (In fact, there are services out there that will provide perfect and bespoke cubes, spheres and spheres.)

Sphere: Ice spheres are ideal for stirred cocktails and enjoying spirits straight. They melt very slowly in comparison to other shapes and deliver an impressive visual impact, so they often wind up in cocktails that call for king cubes.

Pebble/Crushed: Use in drinks that are heavy on syrup and/or juice, tiki drinks, and drinks served in hot climates. Examples: Frozen Daiquiri, Margarita, Mint Julep, Moscow Mule, Swizzle.

Hands-on Approach

According to many well-known bartenders, mixologists and operators, the best method for perfectly clear ice is “directional freezing.” Camper English outlined the process on the Alcademics site in 2009. But what do you do to turn a single slab into several cubes?

You’ll need an ice saw to get through the slab, a traditional single-prong ice pick to break off smaller cubes, a three-prong ice pick to break off smaller cubes and shape them into spheres if you prefer (be careful!), and an ice mallet to help the ice picks do their jobs.

Treat this process as a show for the guests. For a real-world example, the bars inside Zuma restaurants have ice stations dedicated to turning an ice slab into ice cubes. These stations are an experiential feature of the cocktail program.

Semi-hands-on Approach

An aluminum ice sphere mold is a type of “set it and forget it” device.

It may seem like these would be time-consuming to use and low-yield, but most take just a minute to form a ready-to-use sphere. Most manufacturers claim their molds can produce 30 to 40 spheres per hour.

While the mold is creating a perfect sphere of ice, the bartender grabs a glass and builds the cocktail. The guest, meanwhile, enjoys the “drama” of drink production versus ice sphere production: Will the drink and ice be ready at the same time?

Ice sphere molds range in price from under $200 to $800 (and beyond). The molds themselves are appealing to the eye, simple to use, and justify higher cocktail prices. Yes, there are bars that successfully charge more for large ice spheres, often offering different types of ice for at additional charge.

Molds make spheres in a range of diameters, normally from 1.2 inches to 2.8 inches. Higher-end models also offer shapes, such as perfect spheres, diamonds or snowflakes. Several bars that use these molds utilize custom versions that “brand” the ice with their logo.

Ice Machines

There are multiple manufacturers of commercial-grade icemakers. However, there are two that are considered top of the food chain.

Hoshizaki America’s headquarters is in Georgia and the company makes dozens of icemakers. People can choose from ice shape and the pounds of ice a machine produces in a day. We’re fans of Hoshizaki for their quality and the pandemic information they added to their FAQs last year.

Manitowoc operates out of Wisconsin and manufactures several models. There are cubers, flakers, nugget producers, and there are several solutions that work for an array of venue types, layouts and service volumes.

To learn even more about creating an epic beverage program, click here for our latest download.

Image: Moritz Mentges on Unsplash

Bartender making a cocktail
by krghospitality krghospitality No Comments

Bacardi Predicts How We’ll Drink in 2021

Bacardi Predicts How We’ll Drink in 2021

by David Klemt

Bartender making a cocktail

What will alcohol consumption look like this year? Bacardi has answers.

In association with the Future Laboratory, Bacardi’s second-annual cocktail trends report—a well-sourced 25-page document—is available.

As is the case when we begin a new year, we’re being deluged with trend predictions and reports. I’d say the Bacardi 2021 Cocktail Trends Report goes deeper than most.

The report is organized into five macro trends identified by Bacardi Limited. Let’s get to it!

Reinventing the Bar

I’m not presenting Bacardi’s macro trends in order. Instead, I’m starting with the trend arguably most relevant to operators: bar reinvention.

Industry experts have been pointing to the ease of access to knowledge along with consumer interest in learning more about spirits and cocktails as an important trends for years now. It’s no longer a trend—it’s standard that guests are better informed.

Like other sources, Bacardi predicts guests will seek out more personalized experiences. They also predict guests will want to connect more with bartenders. However, the brand goes deeper in their report.

Bacardi thinks to-go cocktails, cocktail and meal kits, and e-commerce will become standard. Going a step further, the report posits that some venues will create cocktail menus that will change according to weekly inventory; sommeliers will add spirits knowledge to their skillset; and that guests will be eager to try drinks they’ve never had before.

Perhaps most importantly, Bacardi predicts bar culture will become more positive and inclusive, resulting in gender stereotypes—including those inherent to bottle design—will fall to the wayside.

Purpose and Transparency

According to a study conducted by IBM and the National Retail Federation and cited in Bacardi’s report, a massive 70 percent of American and Canadian consumers think it’s important that brands are eco-friend or sustainable.

Bacardi predicts sustainability, transparency, and the authentic embrace of social causes will be crucial this year and beyond.

In response to climate change, sustainability, eco-friendliness, and the zero-waste movement, Bacardi plans to wipe out 80 million plastic bottles with their new biodegradable bottle design, rolling out in 2023.

Pointing to a statistic from ZypMedia—that 36 percent of consumers plan to keep buying from local businesses post-pandemic—Bacardi predicts hyperlocality will grow stronger in 2021. Operators who source more local items, including beverage alcohol, will likely find more support from consumers.

Mindful Drinking

Per a Bacardi survey, 22 percent of consumers across the globe are drinking alcohol less. More than half (55 percent) of “mindful drinkers” are drinking low-ABV options.

Bacardi predicts low- and no-ABV drinks to perform well this year. Spritzes, for example, is on the rise as a bar culture in its own right.

Per Bacardi, zero-proof spirits are getting the most attention of any other category, worldwide.

Mindful drinking is also affecting how spirits are made. Consumers, more conscious of their health because of the pandemic, are showing a preference for beverages free of artificial ingredients. Furthermore, Bacardi expects consumers to seek out drinks that have health-boosting benefits.

The report, as an example, cites a Global Wellness Institute finding that in 2019 alone, “U.S. sales of ginger rose by 94%, while turmeric and garlic sales were up by 68% and 62%.” Today’s consumer is seeking out functional cocktail ingredients.

Drinking by the Numbers

Bacardi’s report puts all the brand’s cards on the table. Operators looking to program or reprogram their menus will find this information helpful.

Consider the info below for delivery and to-go drinks since Nielsen finds that 40 percent of US consumers are interested in make-at-home cocktail kits, 37 percent are interested in pre-made bottled cocktails, and 37 percent are interested in grab-and-go cocktails.

Flavor and Experience: Extreme heat (chilies), Super-sweet, Sour, Bitter, Smoked

Experiences: Pleasure, Nostalgia, Escapism, Quality over quantity, Light-hearted drinks, Flavor-filled indulgences

Most Popular Cocktails, Globally (Descending Order): Low-ABV, Other spritzes, Negroni, Classic cocktails with a twist, G&T (including riffs), Non-alcohol, Whiskey Highball, Espresso Martini, Old Fashioned, Vermouth cocktails

Premiumization Opportunities: Gin, Rum, Tequila

Top 5 Spirits (by Interest): Gin, Mezcal, Tequila, Vermouth, Bitter/Amaro Liqueurs

Top 5 RTDs in North America: Vodka Soda and flavors, Margarita, Moscow Mule, Low-ABV, G&T

Click here to read the report in its entirety.

Image: Helena Lopes on Unsplash

by David Klemt David Klemt No Comments

Does the Margarita Still Reign Supreme?

Does the Margarita Still Reign Supreme?

by David Klemt

Whatever’s happening here, I’m in…

The Margarita has maintained the title of Most Popular Cocktail in the United States year after year.

But is the classic cocktail still wearing the crown and clutching the scepter?

Most Popular 2020 Cocktails

Midway through last year, Google revealed the top cocktail searches in each state:

  • Alabama: Hurricane
  • Alaska: Whiskey Sour
  • Arizona: Paloma
  • Arkansas: Frozen Daiquiri
  • California: Paloma
  • Colorado: Hurricane
  • Connecticut: Margarita
  • Delaware: Screwdriver
  • Washington, DC: Old Fashioned
  • Florida: Cuba Libre
  • Georgia: Sazerac
  • Hawaii: Lemon Drop Martini
  • Idaho: Kamikaze
  • Illinois: Manhattan
  • Indiana: French 75
  • Iowa: Kamikaze
  • Kansas: Screwdriver
  • Kentucky: Lily
  • Louisiana: Bushwacker
  • Maine: Margarita
  • Maryland: Kamikaze
  • Massachusetts: Old Fashioned
  • Michigan: Cosmo
  • Minnesota: Oliveto
  • Mississippi: Painkiller
  • Missouri: Gin and Tonic
  • Montana: Blue Hawaiian
  • Nebraska: Old Fashioned
  • Nevada: Grasshopper
  • New Hampshire: Old Fashioned
  • New Jersey: Manhattan
  • New Mexico: Old Fashioned
  • New York: Manhattan
  • North Carolina: Bushwacker
  • North Dakota: Kamikaze
  • Ohio: Boulevardier
  • Oklahoma: Black Russian
  • Oregon: Old Fashioned
  • Pennsylvania: Whiskey Sour
  • Rhode Island: Cosmo
  • South Carolina: Tequila Sunrise
  • South Dakota: Screwdriver
  • Tennessee: Buschwacker
  • Texas: Paloma
  • Utah: Cape Cod
  • Vermont: Cosmopolitan
  • Virginia: Old Fashioned
  • Washington: Old Fashioned
  • West Virginia: Kamikaze
  • Wisconsin: Grasshopper
  • Wyoming: White Russian

Margarita Slipping?

As you can see, the Margarita was only the top search in two states, Connecticut and Maine. Perhaps their access to the Atlantic Ocean coastline motivated residents of those states to enjoy the refreshing classic that invokes summer and escapism.

Regardless, the Margarita didn’t even make it into the top three. Third place went to the Cosmo, Manhattan and Screwdriver in a three-way tie, with each the most popular in three states.

Second place went to Kamikaze, the top cocktail search in Idaho, Iowa, Maryland, North Dakota and West Virginia.

Before I get to the first-place cocktail—according to a snapshot of time by Google—I have to address the clear winner of the Most Unique Search title. Minnesota’s top search was for the Oliveto cocktail, shaken and strained into a rocks glass:

  • 2 oz. Dry gin
  • 1 oz. fresh Lemon juice
  • 1/4 oz. Simple syrup
  • 1/4 oz. Licor 43
  • 1/2 oz. full-bodied Extra virgin olive oil
  • 1 fresh Egg white
  • Ice cubes

New Number One?

The Old Fashioned, clinching seven states, was the number-one cocktail…for about 30 days in 2020.

Much has also been made about a supposed surge in interest for the Gin & Tonic.

However, scouring the Internet for data and articles, the Margarita is still sitting comfortably on the throne. According to multiple sources, the Margarita is a to-go cocktail mainstay, it’s succeeding in the RTD space (meaning it’s performing well on- and 0ff-premise), and home bartenders are driving up sales of tequila and cordials.

Trends are fun but classics are classics for a reason. So, make sure your Margs, G&Ts, Old Fashioneds, Manhattans and other staples are dialed in this year.

Image: Menú Acapulco on Unsplash

by David Klemt David Klemt No Comments

Mardi Gras Transforms Into Yardi Gras

Mardi Gras Transforms Into Yardi Gras

by David Klemt

In a glaring, neon sign of the times, Mardi Gras is built for socially distanced enjoyment this year.

This year, the parade “floats” will be stationary and the revelers will come to them.

Initially created as a grassroots campaign to raise money for artists who craft Mardi Gras parade floats, “Yardi” Gras just may become an annual tradition. In fact, it has been reported that artists have already been commissioned for Yardi Gras in 2022.

What is Yardi Gras??

It’s simple. Well, it’s simple to understand—designing and constructing a Mardi Gras float is a complex undertaking that takes about a year.

Anyway, Yardi Gras celebrates Mardi Gras by transforming buildings into stand-ins for their float counterparts. As you read this, there are hundreds of homes and businesses decorated to celebrate Carnival.

Given that the most common way to enjoy Yardi Gras is via driving tours, I can see this taking off in cities across the world…in conjunction with traditional Mardi Gras parades, of course.

Via @nolashirtclub on Instagram

Alright, Who Did This?

The Krewe of Red Beans has been credited with kicking off what I hope becomes a tradition in NOLA (along with the return of floats, of course) and other cities. To raise funds for Mardi Gras artists and float builders who found themselves out of work when the city canceled parades.

A krewe, by the way, is a social group that organizes Carnival parades or balls.

Announced via press release another krewe, the Krewe of House Floats, also supported artists and the community: The Krewe of House Floats (KoHF) today announced a giving campaign to raise $100,000 for those affected by COVID-19 restrictions and Mardi Gras event cancellations, with Culture Aid NOLA and Grace at the Greenlight as the first partners for the initiative. The magic of Carnival, while often billed as the ‘Greatest Free Show on Earth,’ isn’t possible without float artisans, service industry workers, musicians, Mardi Gras Indians and other culture bearers.”

Click here to donate via the Krewe of Red Beans, and click here to give to the Krewe of House Floats. The latter has created a map of Yardi Gras participants.

Via @tb_lenswork on Instagram

Why Am I So into this Idea?

In its 164-year history, Mardi Gras has only been canceled 14 times. Mardi Gras is most closely associated with New Orleans, a city that should hold a place a reverence in the hearts of all hospitality workers.

Las Vegas, New York City, Chicago, San Francisco, and Orlando come to most people’s minds when they think of US cities known for hospitality. However, New Orleans deserves a top ranking on any hospitality list.

New Orleans has nurtured the careers of several notable chefs, bartenders and operators:

  • Chef Leah Chase, who passed in 2019, was anointed the Queen of Creole Cuisine. Dooky Chase, her NOLA restaurant, has been recognized as one of the most important restaurants and was an important gathering spot for the Civil Rights Movement.
  • Emeril “So Famous You Don’t Need to Hear His Last Name to Know Who I’m Talking About” Lagasse helmed the storied Commander’s Palace in NOLA.
  • The Brennan family took ownership of Commander’s Palace in 1969 and has succeeded in building a family-owned restaurant empire.
  • Chef Nina Compton is a James Beard Award winner who worked in NYC and Miami. Before opening the award-winning Compère Lapin in 2015 and Bywater American Bistro in 2018 in NOLA, Chef Compton competed on season 11 of Top Chef.
  • Chris Hannah worked at the world-famous Arnaud’s 75 for close to 15 years before opening Manolito and Jewel of the South with Nick Dietrich.
  • Jeff “Beachbum” Berry cemented his legacy as one of the most influential people in the bar world long before he opened Latitude 29 in the French Quarter. He has written seven books focused on cocktail and culinary history, “lost” recipes, and culture.

That’s just a tiny handful of culinary and cocktail influencers with ties to New Orleans.

Cocktails Created in New Orleans

NOLA is the home of several classic cocktails, including:

  • Sazerac. Antoine Peychaud, the inventor of Peychaud’s Bitters, is credited as the creator of the Sazerac.
  • Vieux Carré. It means “Old Quarter” in French and references what we now know as the French Quarter.
  • Brandy Crusta. Created by Joseph Santini in the 1850s at the “original” Jewel of the South bar.
  • Ramos Gin Fizz. Originally called the New Orleans Gin Fizz but eventually changed to honor its creator, Henry Ramos.
  • Hurricane. Invented at Pat O’Brien’s Bar, which is still in operation and has been serving Hurricanes since the 1940s.

Next time you serve or enjoy one of these classics, toast New Orleans.

We hope you have a great Mardi Gras or Yardi Gras!

Image: beebutter from Pixabay

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