Drink menu | KRG Hospitality

October 24, 2022by David Klemt David Klemt No Comments

Learn to Homebrew Day Returns on Nov. 5

Learn to Homebrew Day Returns on November 5

by David Klemt

On Saturday, November 5, the American Homebrewers Association and brewing and fermenting fans will celebrate the 24th annual Learn to Homebrew Day.

If you’re not familiar with this holiday, it’s not difficult to understand or participate. As the name implies, Learn to Homebrew Day is about learning how to brew beer at home. More accurately, it’s about learning the science and process of brewing beer yourself.

Participation is simple: All participants follow the same recipe, which the American Homebrewers Association (AHA) provides. This year, the recipe will (perhaps “should” is more apt, depending on your ability to follow instructions) produce one gallon of Hoppy Amber Ale.

According to Northwest Beer Guide, this ale sends Amber into the IPA space and is a great brew for experts and neophytes alike.

Learn to Brew

Established in 1999, Learn to Homebrew Day isn’t difficult in terms of taking part. In fact, pledging to participate also gets you $5 off an annual AHA membership.

One perk that caught my eye is access to a database of myriad homebrew recipes, including ciders and meads.

For this year’s holiday, the AHA provides the recipe. Additionally, the association provides several resources to help homebrewers, inluding:

tutorials, such as “All-Grain (Batch Sparge) Homebrewing” and “All-Grain (Brew in a Bag) Homebrewing.”
lists of must-have and nice-to-have brewing equipment;
a search engine to help participants find necessary equipment in their area; and
a link to the Facebook page for Grainfather, a manufacturer of top-quality, technologically enhanced smart homebrew equipment.

Speaking of social media, make sure to follow the AHA on Instagram ahead of November 5.

Interestingly, while the AHA has “American” in its name, there are international participants. According to the AHA website:

there are, as of October 23, 147 people pledging to participate;
the 147 participants are from nine countries;
participants span 36 states and territories;
and participants have pledge to brew 925 gallons.

Why Participate

So, let’s say you’ve never brewed your own beer at home. “Why,” you may be asking yourself, “should I take part in Learn to Homebrew Day this year?”

One good reason is that if you’re reading this, you likely play a role in the food and beverage. Beer, of course, is a huge part of the F&B world. And there’s no arguing that craft beer and microbrews are very important to many restaurants and bars.

Gaining the ability to understand and speak intelligently about the products you sell is of great benefit to all F&B and hospitality professionals. Today’s guest knows much more than they ever have before. Many want to engage the front-of-house team members who serve them about what they’re consuming.

If you’re an operator or leader of the membership team—particularly of a venue with a serious focus on beer—encourage your teams to take part. There’s no downside to gaining knowledge of and experience with the products they serve to guests.

Another great reason to participate? It’s going to be fun. That may seem like a shallow or flippant reason. But think about this: How many stories of craft brewers, craft breweries, brewpubs, and taprooms start with trying out homebrewing?

Learn to Homebrew Day may just spark your next great idea. That idea may be kicking off your microbrewery or brewpub ownership adventure.

If you love (or even just like) beer, follow this link to learn more about Learn to Homebrew Day. Happy brewing!

Image: by George Cox on Unsplash

October 19, 2022by David Klemt David Klemt No Comments

Go Clean this International G&T Day

Go Clean this International G&T Day

by David Klemt

Today we raise a glass to a centuries-old spirit and a classic cocktail that historians can trace back to at least the mid-1800s.

In other words, happy International Gin & Tonic Day!

Now, I’m willing to go out on a limb and say that you and your bar team probably have your G&T builds down. It’s one of—if not the—most well-known highballs in existence.

So, no, I’m not going to write an article about how to make a G&T. It’s elegant, it’s simple, and bar professionals shouldn’t be behind the stick if they can’t make at least a decent one.

Instead, I want to introduce you to a non-alcohol spirits brand you should know: CleanCo. As an alcohol-free brand, CleanCo is ideal for Sober October and beyond.

If you already know CleanCo, cheers! But if this is you’re first time getting to know the brand, here’s what you need to know.

About CleanCo

Spencer Matthews founded CleanCo in 2018. At just a few years old, this isn’t a brand-new company.

However, anyone who knows the beverage industry knows it takes time for young brands to fight through the noise and be heard. Suffice to say, CleanCo is making themselves known in 2022.

Before starting the alcohol alternative brand, Matthews “lived in a cycle of drinking excessively for most” of his twenties. In fact, under the About section on the CleanCo website, Matthews states he sought out jobs that encouraged his hard-drinking lifestyle. That changed before the arrival of his first child. Matthews decided to “go clean” and says it changed his life.

However, Matthews doesn’t expect others to abstain from alcohol consumption completely. That is, of course, a personal choice. Rather, Matthews seeks to provide an alternative that people will actually want to drink.

Whether a guest is choosing to not consume alcohol for a round, an evening, a week, a month, or for the foreseeable future, CleanCo’s mission is to help deliver a seamless drinking experience without the alcohol.

Along with Clean G, CleanCo’s gin alternative, the brand offers rum, vodka, and tequila expressions that are 0.5-percent ABV or lower.

Clean G&T

Just like the original classic this non-alcohol-cocktail mimics, the Clean G&T is simple to make.

In fact, the ratio of Clean G gin alternative to tonic is same as its full-alcohol counterpart.

2 oz. Clean G
4 oz. Tonic
Two lime slices or wheels to garnish

To build, add Clean G and tonic to a tall glass. Next, add ice along with one lime slice or wheel to layer the garnish throughout the length of the drink. Finally, place the other lime slice or wheel on top, and serve.

Image: CleanCo

October 17, 2022by David Klemt David Klemt No Comments

The Delicious ‘Mistake’ Causing an Uproar

The Delicious ‘Mistake’ Causing an Uproar

by David Klemt

Are you hearing your bar team or fellow bartenders debating Negroni specs or catching them rolling their eyes when a guest orders a particular variant?

Well, there’s a good reason. For some reason, the Negroni Sbagliato is getting roasted across social media.

View this post on Instagram

A post shared by Mover & Shaker (@moverandshakerco)

Perhaps it’s for the way it’s apparently being ordered. If the memes are anything to go by—a portion of a sentence I can’t believe I just typed—guests are asking for, “A Negroni Sbagliato, with Prosecco.”

It’s possible that some bartenders are bristling at the “with Prosecco” portion of the order. A Sbagliato, which translates to “mistake,” “bungled,” or “incorrect” from Italian, is a gin-less Negroni. As you may already know or are putting together by now, sparkling wine stands in for the gin.

There’s also another possibility as well: some bartenders can’t stand when a cocktail suddenly explodes in popularity and it’s all they seem to make for weeks on end.

Of course, it could just be that some bartenders don’t feel that the drink is worthy of the hive-mind ordering frenzy. I’ve seen more than one comment on social media posts (again, I can’t believe that’s a relevant method of providing context, but here we are) pointing out that there’s nothing groundbreaking about the Sbagliato.

“All that’s happening is gin being swapped out for sparkling wine,” is a common refrain. It’s a good point.

If the phrase, “No Negroni without Campari,’ holds true, how can a Negroni be a Negroni without gin?

Guest Experience

So, that’s the gist of this “scandal” or “outrage.” Really, it just seems like a bit of fun from the bartender and cocktail communities. Why not vent a little spleen at something innocuous if nobody gets hurt?

Unless, of course, the guest experience is being affected negatively. There was a time not long ago during which a number of “serious” cocktail bar teams belittled guests for any number of reasons, and seemed to get away with it.

Didn’t know something about a particular element of ingredient of a drink? Ridicule. Asked for a drink “beneath” the bar team? Outward contempt.

Not great, as you can imagine, for the guest experience, growing a loyal base, and earning repeat visits.

Personally, I have no issue with front-of-house team members rolling their eyes at someone causing problems. Being rude or creepy to team members and/or guests? Difficult guests get what they deserve if they’re mocked, set straight, and kicked out.

But for ordering what they want to drink, well within reason? Sorry, but I don’t feel like that’s worthy of outward scorn. It’s not the spirit of hospitality, and it’s certainly not good for business.

However, I don’t think anyone has addressed the Negroni Sbagliato (non)issue as well as bartender Giuseppe González via Instagram:

View this post on Instagram

A post shared by Giuseppe González (@giuseppe_gonzalez)

If you don’t want to check out the post, even though you should, here’s a relevant snippet:

“So I say this with love: Unless they are ordering a Pumpkin Spice Negroni Sbagliato, let it go and look at this human knowing one thing: it’s actually a really cool drink and I’m not mad at it.”

Negroni Sbagliato

Remember, one of the keys to the balance that defines the original Negroni is the 1:1:1 ratio. For this riff on the classic, that ratio remains the same—it’s an ingredient change that makes the difference.

As you’ll see below, the Sbagliato recipe calls for Prosecco rather than gin. While the substitution is simple, the change to the cocktail is significant in terms for flavor and mouthfeel.

I’d also say this an fun fall or winter cocktail, so why not put one on your menu?

1 oz. Campari
1 oz. Sweet vermouth
1 oz. Prosecco
Orange slice or peel to garnish

First, prepare an Old Fashioned glass with a large ice cube or sphere. Next, add ice, Campari and sweet vermouth to a mixing glass. Stir until well chilled, then strain into the prepared glass. Now, add the Prosecco to the glass and stir once more. Finally, garnish with orange slice or peel.

If you so choose, you can build this drink entirely with Campari portfolio elements. There’s Campari itself, of course. Then there’s Cinzano Vermouth Rosso and Cinzano Prosecco.

Image: Matheus Frade on Unsplash

October 10, 2022by David Klemt David Klemt No Comments

Possess this Scary Spirit for Halloween

Possess this Scary Spirit for Halloween

by David Klemt

If you truly want to imbue your cocktails and the guest experience with the otherworldly this Halloween, you need this spirit.

In fact, this bottle likely contains the most “spirit” forward spirit one can possess. It’s also one of the rarest. Oh, and it took a rest for 30 days inside the Occult Museum.

On October 13, Harridan Vodka will launch their Paranormal Reserve officially. And if you’re after a true small-batch vodka, you’ll want to keep an eye the Paranormal Reserve countdown timer.

This is your opportunity to create and host a frighteningly unique Halloween LTO promotion.

Conjuring the Halloween Spirit

Does the Occult Museum sound familiar to you? If so, you’re likely a horror film fan or into the supernatural.

For those who don’t know, the Occult Museum was started in 1952 by Ed and Lorraine Warren. The two paranormal investigators collected a vast array of artifacts that they claimed came into contact with evil.

One of these objects is Annabelle, a cursed Raggedy Ann doll. According to lore, the doll is so dangerous it’s kept inside its own glass case. A sign attached to the case reads, “Warning, Positively Do Not Open.”

So, what could possibly be frightening about a Raggedy Ann doll? Well, this one is said to have an interesting “attachment.” That is, a demon in search of a human host that has attached itself to the doll.

To keep the demon from achieving its goal—which it reportedly began pursuing in 1970—Annabelle’s case has been blessed. The case has inscriptions of the Lord’s Prayer and Saint Michael’s Prayer. Also, it’s said that Ed Warren would recite a binding prayer over the case from time to time to ensure the demon couldn’t escape.

Supposedly, Annabelle nearly killed a priest who mocked it when he visited the Occult Museum to scrutinize the Warren’s claims of its demonic possession.

This story and more are told in The Conjuring movie series. In particular, Annabelle, Annabelle: Creation, and Annabelle Comes Home. Given that it’s October, it’s the perfect time to watch the first installment and doll-focused movies of The Conjuring universe.

In fact, this would be the month to design a promotion around The Conjuring watch parties with themed LTO cocktails.

A Frightful Rest

Okay, so I can already hear some of you asking what this has to do with Harridan Vodka. Well, calm down—I’m getting to it.

The Warren Occult Museum, located in Monroe, Connecticut, closed to the public in 2019. In other words, if you didn’t get to visit prior to its closure, you’ll most likely never have the chance to see Annabelle or the other occult artifacts contained within.

But you can purchase a bottle of 44-percent ABV vodka that rested for 30 days inside the Occult Museum: Harridan Vodka Paranormal Reserve.

Just 666 bottles are available, and 665 took their 30-day slumber right next to Annabelle. These bottles will retail for $199 on Thursday, October 13.

View this post on Instagram

A post shared by Harridan Vodka (@harridanvodka)

Obviously, that leaves one bottle we need to address. Bottle number 666 was rested inside Annabelle’s case. And while the other 665 bottles are housed inside black Ouija-themed boxes, number 666 is contained within a glass case similar to Annabelle’s.

Of course, this unique bottle comes with an appropriately otherworldly price tag: $13,000. And, hey, the person who makes this bank-balance-slashing purchase might just be in possession of the world’s only vodka infused with evil.

If you’re one of the few who manage to get their hands on these Occult Museum-rested Harridan Vodka bottles, it’s fair to say you can name your price for the opportunity for guests to buy an ounce.

Happy Halloween, ya filthy animals!

Images: Harridan Vodka

October 7, 2022by David Klemt David Klemt No Comments

7 Days Until Old Fashioned Week!

7 Days Until Elijah Craig Old Fashioned Week!

by David Klemt

In just seven days operators, their front-of-house teams and guests will have the opportunity to participate in Elijah Craig Old Fashioned Week.

Those who choose to join in on the fun will help generate funds for crucial cause. Further, participation means joining forces with some revered heavy hitters in the industry.

For example, Broken Shaker’s Chicago and Miami locations are taking part, as is Cure in New Orleans. Birdie G’s in Los Angeles, the Denver outpost of Death & Co., and Houston’s Julep are also participating. And then there’s LA Jackson from Nashville, the legendary Leyenda in Brooklyn, DC’s Silver Lyan, and Philly’s R&D all joining the cause.

A Great Cause

As stated, this is more than a cocktail promotion. Elijah Craig Old Fashioned Week supports an important cause and fantastic organization.

The cause is providing F&B professionals who are struggling with financial assistance, and the aide comes from the Southern Smoke Foundation.

Since 2015, Southern Smoke has been dedicated to raising funds to help individuals in the F&B space. The non-profit organization strives to help our industry peers in need persevere through crises.

From raising funds for the MS Society, establishing the Emergency Relief Fund, and providing free mental healthcare, Southern Smoke consistently proves themselves a trustworthy industry partner. By 2021, Southern Smoke had donated more than $5 million in financial aid to industry workers affected by Covid-19.

Take Part

Elijah Craig, the storied small-batch bourbon and rye producer in the Heaven Hill Distillery portfolio, makes participating simple and fun.

Unsurprisingly, we at KRG Hospitality love an activation and promotion that’s easy to execute and fun for everyone in the building. This year, Elijah Craig Old Fashioned Week takes place from October 14 through October 23.

To help raise money for Southern Smoke’s crisis management mission, encourage your bar team and guests to post pictures of their Old Fashioneds to social media. All one has to do is include tag @ElijahCraig and the hashtag #OldFashioned Week. Elijah Craig will take it from there, donating $5 for every post up to $100,000.

I’m confident that over the course of ten days we can all come together and flood social media with 20,000 images of delicious, well-crafted Old Fashioneds.

To learn more about last year’s Old Fashioned week, listen to Bar Hacks episode 52. Our very special guest on this episode is Lynn House, the 2022 Best US Brand Ambassador Spirited Award winner.

Get Creative

Now, I’d normally include the particular drink recipe here but I think—I believe—we all know how to make an Old Fashioned by now. So, I’m going to encourage all participating operators and their bar teams to create a small, signature Old Fashioned LTO menu or Elijah Craig Old Fashioned Week.

Also, to get those creative juices flowing, here’s the recipe for the Elijah Craig Rosemary Old Fashioned:

Craft rosemary cinnamon syrup by combining 1 cup of water with 2 cinnamon sticks, 2 rosemary sprigs, and 1 medium navel orange in a saucepan over medium heat. Bring to a simmer, add one cup of Demerara sugar and stir until it dissolves. Strain into a clean, sanitized bottle.
Combine 2.5 oz. of Elijah Craig Small Batch Bourbon, a half-ounce of housemade rosemary cinnamon syrup, and three dashes of orange bitters in a mixing glass with ice.
Stir and strain into rocks glass over a large ice cube, then garnish with a Maraschino cherry on a rosemary-sprig skewer. If you so choose, light the sprig on fire for a moment to generate some rosemary smoke.

Image: CHUTTERSNAP on Unsplash

October 5, 2022by David Klemt David Klemt No Comments

5 Books to Read this Month: October 2022

5 Books to Read this Month: October 2022

by David Klemt

This month’s engaging and informative book selections will help you develop next-level leadership skills and dial in your F&B menus.

To review September’s book recommendations, click here.

Let’s jump in!

Down and Out in Paradise: The Life of Anthony Bourdain

First things first: This biography by author Charles Leerhsen about chef and modern philosopher Anthony Bourdain isn’t authorized. However, this book purports to offer a deep dive into the late, revered chef’s life, from childhood to his final days.

Just be forewarned that this book is already and for good reason considered controversial.

Down and Out in Paradise will be available on October 11. Click here to pre-order this book today.

The Ethical Leader: Why Doing the Right Thing Can Be the Key to Competitive Advantage

Written by Morgen Witzel, The Ethical Leader addressed ethical behavior in business. Far too often, for far too many business owners and leadership team members, behaving ethically isn’t a non-negotiable. Rather, doing the right thing in business is “nice,” not “necessary.”

For this leadership book, Witzel explains why gaining and maintaining the trust and respect of team members and customers is crucial to the success of any business. “Trust engenders loyalty and good reputation, which in turn builds brand value… Ethical behavior is the key to trust-building, but it needs to go deeper than something managers do out of a sense of moral duty.”

Pour Me Another: 250 Ways to Find Your Favorite Drink

It may not happen every shift but bar team members and servers do encounter the restless guest from time to time. Their go-to drink, for whatever reason, just isn’t cutting it during a particular visit. Of course, this is an excellent time to improve their visit and the guest experience. And it’s the perfect time to introduce a guest to their new favorite drink.

JM Hirsch’s Pour Me Another helps people find that new favorite. Bar professionals and servers will find it useful for guiding guests through a cocktail discovery process. Click here to pre-order this book for its October 4 release.

Twist: Your Guide to Creating Inspired Craft Cocktails

The classics are a litmus test for any bar professional. It’s all well and good to invent and craft signature drinks, but if you can’t nail the classics there’s something wrong. Author Jordan Hughes, over the course of 75 recipes, combines the classics with creation in Twist.

This new book, set for release on December 13, teaches the classics. However, Hughes also helps the reader develop the skills to riff on these timeless recipes to put their stamp on the industry. Pre-order today!

Boards and Spreads: Shareable, Simple Arrangements for Every Meal

So, you’re familiar with how much people on Instagram love a good cheese and charcuterie board. In fact, you have some artisanal, eye-catching boards just waiting to be photographed and posted to social media by your guests. But do they really just sit around until someone orders either cheese, charcuterie, or a combination thereof?

It doesn’t have to be that way. Yasmin Fahr’s book Boards and Spreads provides plenty of other uses for your fancy Instagrammable boards. Oh, and there just happen to be several dip and spread recipes to refresh your menu.

Image: Mikołaj on Unsplash

Stay Weird neon sign with purple background

October 3, 2022by krghospitality krghospitality No Comments

Stand Out with Weird Holidays: Oct. 2022

Stand Out with Weird Holidays: October 2022

by David Klemt

Want to stand out from from other restaurants and bars in your area? Then commit to keeping it weird.

Several “holidays” are set against every date on the calendar, and October is no exception. These holidays range from mainstream (Halloween, anyone?) to “weird.”

Pay attention to the latter to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing?

Of course, you shouldn’t try to celebrate every holiday, weird or otherwise. And this month’s list in no way includes every odd holiday.

Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

For September’s list, click here.

October 5: Chic Spy Day

Of course, there’s one holiday this month that simply will not allow anyone to ignore it: Halloween. So, why not lean into it early? Encourage guests to show up looking like a chic spy, perfect your Vesper Martini, and show spy movies. In other words, task your guests with really getting into the spy theme, and create a menu that shows off your creativity as well.

October 6: National Orange Wine Day

No, there aren’t any oranges used in the production of orange wine. Rather, it’s white wine with which the grape skins and seeds remain in contact. The result is an orange hue. And as we all know, orange is one of the key colors of October and Halloween. To celebrate National Orange Wine Day, put some orange wines on your menu.

October 7: National LED Light Day

They say there’s a holiday for just about everything. The existence of this holiday points to that sentiment being accurate.

To wow your guests and get them in the mood for your ultimate October promotion, a Halloween bash, drop food-safe, waterproof LEDs into cocktails for a “spooky,” otherworldly effect.

October 13: National Train Your Brain Day

You know what’s an excellent way to train your brain and stay sharp? Trivia! And do you know what a lot of guests like to do at bars? Trivia! Guest what you should plan for National Train Your Brain Day…

October 17: Wear Something Gaudy Day

I mean, it’s Halloween month and people want to dress up. Guide their costume ambitions by encouraging them to get gaudy and tacky on Wear Something Gaudy Day.

October 18: National Chocolate Cupcake Day

Okay, so this isn’t a weird holiday. There’s nothing strange about chocolate cupcakes. What they are is delicious, and your kitchen staff can always decorate chocolate cupcakes with fall and Halloween themes.

October 20: International Sloth Day

Ah, the sloth. It really has the right idea most days: slow down. On this day, encourage your guests to slow down and relax at your restaurant or bar. Comfort food, delicious beer, and classic brunch cocktails are the order of the day.

October 21: National Count Your Buttons Day

There are several ways to celebrate this day. However, I think a good, old-fashioned “Guess How Many Buttons are in This Jar” contest is the way to go. Give away a bottle, a meal, a bar tab, etc. The sky’s the limit.

October 22: National Make a Dog’s Day

Is your business dog-friendly? Can your kitchen come up with dog-safe menu items? Then encourage your guests to come in and pamper their pooches.

October 25: National Greasy Food Day

There’s no point in competing or programming against Halloween. Not for most operators, anyway. So, celebrate this debaucherous, indulgent day with greasy bar and comfort food ahead of your Halloween promotion.

Image: Dan Parlante on Unsplash

September 14, 2022by David Klemt David Klemt No Comments

3 Bar Hacks Episodes for Sober October

3 Bar Hacks Episodes for Sober October

by David Klemt

We’re just two weeks away from Sober October so here are three Bar Hacks podcast episodes to get you ready for this important month.

Over the course of 100-plus episodes we’ve spoken with a handful of non-alcohol brands. These, along with other alcohol-free brands, should be on your radar.

In fact, they deserve spots on your backbar and placement on your menus. The latest estimate is that around 40 percent of Americans don’t consume alcohol. In Canada that number is roughly 33 percent.

However, those numbers don’t paint a complete picture. Over the past few years there has been increasing interest in “sober curiosity.” In this movement, people abstain from drinking alcohol from time to time rather than abstaining permanently.

Now, we tend to associate the month of January with sobriety, either permanent or temporary. Clearly, however, October is also a month where people choose to not imbibe.

The Sober Guest Experience

The following should go without saying but let’s cover it anyway. Some sober people do, in fact, spend time in bars and nightclubs.

Just as that should go without saying, so should this: Your sober guests deserve every bit as great an experience as guests who are drinking alcohol.

Moreover, sober guests deserve a guest experience free of discomfort or isolation. In short, you should seamlessly provide the same level of service at the bar to sober guests as those who enjoy alcohol.

No, it’s not enough to menu water, sugary sodas, lemonade, and tea. Sober guests should be comfortable coming to your bar. Like guests who consume alcohol, sober guests should be able to order a drink that doesn’t make them feel different or singled out.

So, put quality non-alcohol beers on your menu. Create a number of signature zero-proof cocktails. Serve both with the same attention to detail as presentation as their full-alcohol counterparts.

“I’m a professional, I want to create,” says Paul Mathew, founder of alcohol-free aperitif brand Everleaf and Bar Hacks guest. “I want to do something I’m proud of.”

Approach your alcohol-free program the same way as Mathew, a bartender and operator himself. Be professional, be creative, and be mindful of your sober guests’ experience.

Episode 28 with Tim Rita

Lyre’s Spirits crafts alcohol-free spirits that masterfully mimic their full-proof counterparts. Host David Klemt sits down with Lyre’s brand ambassador, bartender, and buddy Tim Rita to chat about the brand. In this episode you’ll learn about one of the fastest-growing brands in one of the fastest-growing beverage categories. For the alcohol-free Mai Tai mentioned on the podcast, click here.

Listen now.

Episode 31 with Ted Fleming

Ted Fleming, entrepreneur and CEO and founder of Partake Brewing, stops by the Bar Hacks podcast to talk with host David Klemt. The two discuss the founding of Partake Brewing and the importance and growth of the non-alcohol beer category. Also, how operators can succeed with non-alc, advice for entrepreneurs, and more. Visit the Partake Brewing website to learn more. Connect with Partake on Instagram, Twitter and Facebook.

Click here to listen.

Episode 81 with Paul Mathew

Paul Mathew, bartender, bar owner, and founder of Everleaf, sits down with Bar Hacks podcast co-host David Klemt. In this fun and informative episode, Paul shares his journey through bartending and bar ownership, and his entry into the drinks business. Non-alcoholic aperitif brand Everleaf is the culmination of Paul’s many years as a conservationist botanist, knowledge of plants, and nearly 30 years in the bar business.

The Everleaf portfolio consists of three unique expressions and a new RTD line. Shortly, Everleaf will begin distribution throughout the United States, and there are plans for Canada and Australia in the future. To learn more, vist the Everleaf website and follow Everleaf on Instagram and Facebook.

Listen to this episode here.

Image: Jia Jia Shum on Unsplash

September 13, 2022by David Klemt David Klemt No Comments

Pumpkin Spice Season Descends Upon Us

Pumpkin Spice Season Descends Upon Us

by David Klemt

Once again, the unstoppable march of the spooky season is upon us, bringing with it a frightening assortment of pumpkin spice items and expectations.

In the blink of an eye, hordes will descend on your restaurant or bar. “Pumpkin spiiiiiice,” they’ll croak.

Okay, so that’s overly dramatic. For the most part, pumpkin spice season is anything but scary. And really, very few people will transform into singularly focused pumpkin spice zombies.

However, fall is nearly here. So, you do need to finalize your fall/autumn menu. Beginning in September, that really does mean considering offering at least one pumpkin spice LTO item.

Interestingly, though, pumpkin spice may not deserve its perception as the flavor of fall. According to Datassential, there are ten flavors that index high enough to give pumpkin spice a challenge for the fall throne.

What are they? Well, it just so happens that Datassential has those answers, along with a bit of useful advice.

Lord of the LTO

Recently, Datassential released “Food Industry Trend Report: 2022 Pumpkin Spice Season.” As the research firm points out, pumpkin spice seems to be encroaching on summer more each year.

How far away are we, I wonder, from pumpkin spice claiming summer for itself? Will we be subjected to pumpkin spice dry rubs at summer barbecues? Is some intrepid operator going to create a pumpkin spice lemonade?

Those terrifying questons aside, pumpkin spice season coming earlier means more opportunities to benefit from LTOs. Just as it seems that pumpkin spice is descending upon us earlier and earlier, it also seems to dominate the LTO space.

In fact, per Datassential research, major chains executed 174 pumpkin spice LTOs. Now, that’s still with a five-percent drop in menuing for pumpkin space over the past 12 months. Further, that number doesn’t include small, regional chains and independents who also launched pumpkin spice LTOs.

Of course, there are also other fall flavors that deserve a place on operators’ menus. And they’re perfectly cromulent as LTO drivers.

Fall Flavor Favorites

To inspire operators to create LTOs that entice consumers this fall, Datassential has identitied ten flavors on which to focus. Helpfully, they separate them into two main categories.

Top five sweet fall flavors:

Vietnamese cinnamon
Spicy ginger
Allspice
Eggnog
Pumpkin pie

Top five savory flavors:

Coconut milk
“Oktoberfest”
Mustard cream
Turkey gravy
Cranberry sauce

Personally, I can see operators and their teams needing to get creative to leverage mustard cream and turkey gravy. Interestingly, Datassential suggests a few flavors not on either list above.

According to their report, Datassential expects apple and blood orange to be popular for LTOs this year. According to the firm, apple was popular last year. When it comes to blood orange, Datassential says 38 percent of consumers like or love the flavor.

Whichever flavors you choose, Datassential has the following advice, which we co-sign: Ensure your LTOs are fresh; make sure they’re easy and quick to make; and don’t discount them. In fact, you should create premium LTOs that come with a premium price.

Image: Colton Sturgeon on Unsplash

September 12, 2022by David Klemt David Klemt No Comments

Are You Ready for Oktoberfest 2022?

Are You Ready for Oktoberfest 2022?

by David Klemt

Oktoberfest, one of the single best beer events and promotions operators can program for, kicks off on September 17 and goes through October 3.

Impressively, this year represents the 187th Oktoberfest. Of course, this would be the 189th Oktoberfest if Covid-19 hadn’t forced Munich to hit pause on the celebration.

At noon Central European Summer Time, Orktoberfest will tap the first keg. Then, Munich’s Lord Mayor Dieter Reiter will declare, “O’Zapft is!” The Bavarian phrase translates to, “It is tapped!” (For you linguistics nerds out there, the phrase is, “Es ist angezapft!” in German.)

In America, that means Oktoberfest will kick off at 1 AM HAST, 2 AM AKDT, 3 AM PT, 4 AM MT, 5 AM CT, 6 AM ET or 7 AM AST.

For Canada, those times are 3 AM PT, 4 AM MT, 5 AM CT, 6 AM ET, 7:30 AM NT.

Clearly, that’s pretty early for most people to start drinking beer. But hey, if you’re in a market like Las Vegas there may be people who want to kick off Oktoberfest at your bar at 3:00 in the morning.

The Official Oktoberfest Breweries

You may have heard that there are rules about which breweries can actually be at Oktoberfest. Well, that’s not a rumor.

To clarify, just six breweries in Munich can serve beer at this world-famous event. Those six breweries are:

Augustiner
Hacker-Pschorr
Hofbräu
Löwenbräu
Paulaner
Spaten

So, why does Oktoberfest limit the event to just these breweries? Essentially, this move is to ensure that this Munich-based event remains a Munich-based event.

Luckily, it’s not too difficult for operators to get their hands on Hacker-Pschorr, Hofbräu, Löwenbräu, and Spaten. Really, it just depends on the relationship an operator has with distributors the region in which they operate.

Oktoberfest Outside of Munich

Of course, an operator need not serve only the official Munich beers to celebrate Oktoberfest wherever they’re located.

Plenty of brewers outside of Munich brew seasonal Oktoberfest (or Octoberfest, as it were) beers. For example:

Bell’s
Brooklyn Brewery
Founders
Great Lakes
Jack’s Abby
Sam Adams
Sierra Nevada
Summit Brewing
Warsteiner

And when it comes to food programming, the Munich event serves some delicious bites. It should go without saying that yes, the following pair well with beer: