Inn

Barbecue food plate on wooden table
by David Klemt David Klemt No Comments

What’s Up with Meat, Poultry and Seafood?

What’s Up with Meat, Poultry and Seafood?

by David Klemt

Barbecue food plate on wooden table

We know how plant proteins are performing with consumers but what do we know about how meat, poultry, and seafood are doing?

Well, because of a recent report from Datassential, we know many consumers are “meat-limiters.” And research from the World Resources Institute shows that plant-based performance is nuanced.

Interestingly, the performance of animal proteins on-premise appears to be following a beverage trend: Moderation. According to Datassential, more consumers are reducing their consumption of meat and poultry than increasing it in comparison with 2021.

So, meat-limiters may be indicative of the future of meat consumption.

Consumer Shifts

As the name implies, meat-limiters are limiting or otherwise reducing their consumption of animal proteins. Importantly, it doesn’t appear that a significant percentage of consumers are eliminating animal proteins from their diets.

Rather, many people are simply increasing the amount of plant-based items they’re eating. However, that increase is more aspirational than real in some cases.

Per Datassential’s survey of 1,500 consumers in the US, just over 70 percent of people are meat eaters. In contrast, nearly 25 percent are “flexitarian.” Just two percent are vegan or pescatarian, and only three percent are vegetarian.

So, the vast majority of Americans are still consuming meat, poultry, and seafood. We just now have reason to believe that more consumers may be leaning toward a flexitarian diet.

A bit over a quarter of consumers consume meat every day. Still, many people aspire to eat more vegetables, fruits, and whole grains, per Datassential.

However, there are more pescatarians, vegans, and vegetarians among Gen Z than the overall population. According to Datassential, this could indicate a shift away from animal proteins in the future.

Meat Performance is Nuanced

Just like plant-based performance, meat performance is nuanced. There are many factors at play.

Shifts in what consumers value are driving changes to the performance of proteins. Health, sustainability, the climate, taste, and affordability have an effect on all proteins, animal and plant.

Undeniably, inflation and shaken consumer confidence are impacting protein performance. Everything, it seems, is more expensive at the moment. Generally speaking, animal proteins are pricier than plant-based items.

It makes sense, then, that some consumers are reducing their intake of animal proteins and filling that void with fruits, veggies, and legumes.

Of particular note are shifts in daily and weekly consumption of animal proteins in 2022. Meat consumption once or more per week—beef, lamb, pork, veal—is up three percent. However, there’s a ten-percent increase in consumers eating poultry once or more per week.

Interestingly, daily poultry consumption is down seven percent in comparison with 2021. Likewise, daily consumption of seafood is also down seven percent, and fewer people are consuming it less than once per week.

Plant-based is Down

Despite what some would think, meat-limiters don’t appear to be driving up plant proteins significantly.

In fact, according to Datassential, the daily consumption of plant-based proteins is down. Per the research firm, seitan, tempeh, and tofu are the experiencing the greatest drop in daily consumption.

The fact is that across generations, more consumers eat animal proteins on a daily basis than their plant-based counterparts. Gen Z, per Datassential, consumes more animal proteins on a daily basis than other generations.

So, how does it make sense that people are reducing their meat intake but plant-based isn’t seeing a sizable jump in consumption?

In part, the answer is the growing popularity of plant-forward dishes. These are items, like bowls, that offer a small amount of meat, poultry, seafood or dairy. The majority of these menu items consists of plants but are not free of animal proteins completely.

The path forward may indeed be a plant-forward menu. Of course, this is heavily reliant on a specific concept or brand. Still, it’s likely many restaurants can do well offering mixed dishes, those heavier on plant proteins than animal proteins.

Image: Peter Pham on Unsplash

Note: This article is based on information from Datassential’s “2022 Plant-Forward Opportunity” report. To access a number of free reports, sign up with Datassential today.

Fountains outside Bellagio Las Vegas
by David Klemt David Klemt No Comments

Hotels, Guest Data and Guest Expectations

Hotels, Guest Data and Guest Expectations: A Chat with SevenRooms

Fountains outside Bellagio Las Vegas

We sit down with Austen Asadorian, vice president of sales at SevenRooms, to chat about pent-up demand for travel.

People are eager to get back out there and hotels, of course, play a crucial role in their travel plans. However, we’re not engaging with the same guests we were pre-pandemic.

No, today’s guest demands more from the hotels and resorts they select. And a key to delivering on guest demands is collecting guest data.

But while operators know they’re supposed to be collecting guest data, there’s some uncertainty about what to actually do with it. Enter: SevenRooms.

More accurately, meet Austen Asadorian of SevenRooms. Not only can he address meeting guest demands through tech, he can address how to use guest data responsibly and effectively.

Hi Austen, thank you for taking the time to speak with us. Can you tell us a little about yourself and your role at SevenRooms?

Thanks, David! My name is Austen Asadorian and I’m the Vice President of Sales at SevenRooms. I first started my career in hospitality early in high school, getting a job at a local restaurant in New Jersey, learning everything from protein fabrication to catering and dealing with daily customers, even managing events. I continued working in hospitality through college, while going to the Culinary Institute of America for a degree in hospitality management, and ultimately, landed at Hillstone Restaurant Group where I ran back of house operations as well as the company’s Manager Training Program. Before joining SevenRooms, I worked as Peloton’s Director of Sales, leading their go-to-market strategy for retail growth and expansion from 2014-2017.

Today, I support SevenRooms’ global expansion efforts to accelerate our goal of being the best-in-class solution for hospitality operators around the world. Having previous experience in the hospitality industry, I joined SevenRooms because I was hyper aware of the pain points in the industry surrounding technology and the need for better guest management after having lived it day-to-day for several years. More importantly, I believe in SevenRooms’ vision and have a true passion for helping hospitality businesses, big and small, drive revenue, and create loyal guests for life.

Let’s talk hotels. What does the hotel industry look like two years after (or into) the Coronavirus pandemic?

When the pandemic struck, travel came to a complete halt and hotel occupancy in the US fell from 70% in March 2019 to less than 25% in March 2020—rooms were empty. Now, as the world is back to what we can consider a new “normal,” we’re seeing an extreme surge in travel and hotels are busier than ever.

However, what guests expect from hotels experience-wise has changed and they demand more. They’re making up for lost time and they want to make it count. Coming out of the pandemic, hotel operators are taking a harder look at their entire tech stack. It’s no longer optional to have a tech stack that is fully integrated from top to bottom across their operations—it’s a must-have—and technology providers are adapting to meet those needs. Additionally, operators have put a strong emphasis on the importance of ownership over their guest data. Both trends have positioned SevenRooms incredibly well within the hotel sector, as this has been our business philosophy from day one.

How can hotel operators and managers live up to these high expectations?

The simple answer is by taking advantage of technology solutions into their everyday practices and processes. These tech solutions can be anything from a QR code for mobile order and pay, allowing guests to order food and drink from anywhere on the property without ever needing a server to approach them, to an integrated customer relationship management (CRM) platform that speaks to and pulls data from their F&B CRM, easily sharing that information across teams at the hotel. For example, passing information along to a guest services team to ensure that in-room amenities don’t include nuts if a guest has a peanut allergy.

Operators and managers should also make sure they’re utilizing loyalty programs. According to a recent SevenRooms survey of American consumers, 44% say that loyalty programs play a part in their hotel choice and there are certain incentives that will bring them back.

For example, some want loyalty points to enjoy on property restaurants and bars, whereas others want a personal greeting when they check in, or a complimentary glass of champagne waiting for them when they get to their room.

Technology and loyalty programs both play into an exceptional experience and it’s important for operators to use both to create the total package.

You mentioned collecting guest data. Can you tell us a little bit more about why that is so important?

When we talk about data and hotels, we’re talking about using it to power a one-of-a-kind unique experience. We don’t mean taking or selling personal information, and that’s an important distinction.

The data we’re collecting for operators centers around a guest’s profile—who they are and what they like. This can be anything from their dietary preferences to their favorite table in the hotel restaurant’s dining room, to what dessert they order most often when they visit.

By having this data, operators can build a direct relationship with these guests and, in turn, build an incredible experience that keeps them coming back. For example, if a guest stays at a specific hotel on their vacation and takes full advantage of the pool cabanas, the data collected on those visits can then be used to retarget them with a special marketing promotion or offer to visit their local hotel property for a staycation, complete with a discount on a cabana day rental.

Creating these unique, personalized experiences not only increases revenue for operators, but also drives loyalty, as a loyal guest is more important than a one-time guest.

About Austen

Austen Asadorian is the Vice President of Sales at SevenRooms, where he is tasked with supporting SevenRooms’ global expansion efforts and accelerating the company’s goal of being the best-in-class solution for hospitality operators globally. Prior to joining SevenRooms, Austen was Peloton’s Director of Sales, leading the company’s go-to-market strategy for retail growth and expansion. He started his career at Hillstone Restaurant Group where he cut his teeth learning how to run efficient and profitable restaurants at scale. Austen was ultimately promoted into an executive role where he oversaw the company’s Manager in Training Program and Back of House Operations. Austen graduated from the Culinary Institute of America (CIA).

Image: Antonio Janeski

Plant-based food bowl
by David Klemt David Klemt No Comments

Meat-limiters Driving Change

Meat-limiters Driving Change

by David Klemt

Plant-based food bowl

You’re likely familiar with dietary terms like vegetarian, vegan, pescatarian, and even flexitarian, but what about meat-limiter?

As the name implies, a meat-limiter is a person actively choosing to reduce their meat intake. It’s also an umbrella term that includes vegan, vegetarian, pescatarian, or flexitarian diets.

Earlier this year, Datassential took a look at plant-based opportunities. Over the course of a week, 1,500 Americans ages 18 to 88 were surveyed online.

Datassential conducted their research with three partners:

  • The Culinary Institute of America
  • Food for Climate League
  • Menus of Change University Research Collaborative

The results are revealed within Datassential’s “2022 Plant-Forward Opportunity” report. To access a number of free reports, sign up with Datassential today.

Meat-limiter Guests

Just over a quarter of Americans—29 percent—are meat-limiters in some way. That number climbs to 36 percent for Gen Z, per this Datassential survey.

Of four major diets (vegetarian, vegan, pescatarian, flexitarian), vegetarian and vegan are the least common. The overall US population consists overwhelmingly of meat eaters (71 percent). Nearly a quarter, 22 percent, are flexitarian.

For Gen Z, those same numbers are 65 percent and 19 percent, respectively. Interestingly, Gen Z has more vegetarians and vegans than other generations.

But then there’s this: When it comes to the daily consumption of animal proteins, Gen Z is at the top. It’s Millennials who consume the most plant-based proteins on a daily basis.

Animal proteins are still at the top across generations. However, people are consciously reducing their meat intake and seeking plant-based alternatives.

What’s Driving Meat-limiters?

In comparison to 2021, Datassential hit on a compelling finding. A mere six percent of the US population was actively reducing meat intake last year.

That number has skyrocketed in 2022. This year, per Datassential, 21 percent of consumers can be considered meat-limiters.

Given the pandemic, it makes sense to assume this dietary change is due to personal health. However, climate change is a major driver.

Overall, 55 percent of consumers feel climate change is important. That number climbs to 71 percent for meat-limiters, 69 percent of students.

Half of consumers also feel that plant-based foods, in general, are better for the planet. Nearly half (47 percent) feel these foods are also more sustainable. Again, the number increases for meat-limiters and students (and Millennials, as well).

Interestingly, two-thirds of consumers feel traditional plant-based food items are healthier than new plant-based meat alternatives. However, a little over 60 percent of consumers find both plant-based food categories healthy.

Takeaway

Before proceeding, it’s important to recognize that a survey of just 1,500 people comes with a margin of error.

Still, the results are compelling and provide insight into today’s consumer. Among the top insights:

  • Consumers are trying more plant-based menu items.
  • Climate change and sustainability are driving consumer decisions.
  • More consumers are concerned with their health.

Per Datassential, one way to appeal to a wide range of guests is offering “mixed dishes.” These are menu items that combine animal and plant proteins. Another way forward is menuing plant-forward dishes that include a small amount of meat, poultry, fish, or dairy.

If we accept that only a tiny fraction of the US population is vegetarian or vegan, targeting flexitarians and daily meat eaters in this way makes sense.

Image: Yoav Aziz on Unsplash

Double cheeseburger on sesame bun
by David Klemt David Klemt No Comments

Datassential IDs LTO Keys

Datassential Identifies Limited-time-offer Keys

by David Klemt

Double cheeseburger on sesame bun

Food and beverage market research firm Datassential turns their attention to limited-time offers in one of their latest reports.

Part of the FoodBytes series of resources, “A Look at Limited-time Offers” is a free Datassential trend report. If you have yet to do so, sign up for Datassential FoodBytes reports.

There are several ways for savvy operators to drive traffic. Loyalty programs and subscriptions are two popular modern-day solutions.

However, the LTO is tried, true, and can boost traffic, engagement, loyalty, sales, and revenue.

Of course, there are different ways to execute LTOs. There’s the recurring, anticipation-driving item: McDonald’s McRib. Then there’s the seasonal offering: Starbucks Peppermint Mocha. And the return of a popular item eliminated years prior: Taco Bell Mexican Pizza and Wendy’s Spicy Chicken Nuggets.

Some LTOs have been going strong for years, others are leveraging a sense of nostalgia. In fact, some appear to be a direct response to Internet chatter.

Which LTO?

Per Datassential, 63 percent of LTOs most recently purchased by consumers were impulse decisions. And when the firm dives into LTOs in general, they find that one product stands above the others.

The top-performing LTO food item in terms of order frequency is the burger.

Now, does that mean you have to menu an LTO burger to succeed with this type of promotion? Of course not.

A successful LTO is one that’s authentic to your brand. And, clearly, it needs to be one that interests your guests. If you’ve been reading KRG Hospitality articles for a while, you know what I’m going to say next.

But for those who are new around here, I’m going to tell you to review your consumer data. What items are performing best? What flavors are resonating with your guests?

Now, look at the industry. What flavors and items are trending? How can you leverage them—in an authentic way—into an LTO?

If a burger may not work, will a different type of sandwich do the job? How about nuggets, breakfast items, a dessert, or a beverage?

Know your brand, know your guest, know what’s bringing the heat.

How Long?

Once you know what you’re offering, the next question should be obvious. How long are you going to make it available?

Every concept is different. What works for one may not work for another. However, analyzing what others do in terms of LTO duration and frequency can help inform you.

And as it turns out, Datassential’s latest FoodBytes report addresses “LTO cadence.”

The majority of operators—43 percent—run an LTO once every one to three months. Considering the popularity of seasonal LTOs, this frequency makes sense.

Interestingly, a quarter of operators offer an LTO more than once per month. Just about as many execute one every three to six months.

Far, far less common is running an LTO once every six to 12 months. In fact, this is the approach of just seven percent of operators. A mere two percent of operators run an LTO less than once every 12 months.

Again, there’s no “right” answer here. Some operations can succeed with multiple LTOs each month, some find success rarely offering one at all.

Takeaway

Operators know their brands best. They should know their guests equally as well, or at least strive to do so. As such, an operator should have an idea of what to offer in terms of LTO food or beverage items.

And, of course, operators should data-obsessive. That’s the only real way to have an idea of what LTOs will work, how often they should run, and how frequently one should be available.

But there’s more to know. Datassential also reveals challenges that deserve serious consideration before executing any LTO:

  • Do you have time to train staff on the new item?
  • Is your staff strong when it comes to upselling?
  • Will your guests complain when the new product is no longer available?
  • Do you have to source one or more ingredients for this item?
  • Is/Are the ingredient(s) necessary readily available?

The LTO is a proven marketing and promotion tool when done well. Challenging, yes, but worth the effort.

Image: amirali mirhashemian on Unsplash

Flipping through an open book
by David Klemt David Klemt No Comments

5 Books to Read this Month: July 2022

5 Books to Read this Month: July 2022

by David Klemt

Flipping through an open book

This month’s engaging and informative book selections will help you develop next-level beverage techniques and drink menus throughout 2022.

To review June’s book recommendations, click here.

Let’s jump in!

The Bartender’s Manifesto

Spirits, cocktail and industry author Emma Janzen partners with Toby Maloney and the bar team at the Violet Hour. Since 2007, the Violet Hour has not only been serving incredible cocktails in Chicago, the bar has also been leading the way in cocktail training.

So, who better to learn from to nail the fundamentals, tap into your creativity, and understand every element of crafting cocktails? Pick up The Bartender’s Manifesto today. As of publication of this article, Amazon is offering $2.70 off the hardcover.

Black Mixcellence: A Comprehensive Guide to Black Mixology

Marketing strategist and award-winning author Tamika Hall collaborates with one of my favorite industry people, Colin Asare-Appiah, to bring us this awesome book.

Black Mixcellence delves into the impact of Black entrepreneurs, educators, and mixologists on the hospitality, spirits, and cocktail spaces. Along with the incredible stories, there are 70 cocktail recipes included in Black Mixcellence. Place your pre-order today!

Smoked Cocktails: From Mixology To Smoking Techniques

You and your bar team may have noticed that smoking cocktails is once again “on trend.” To be fair, I don’t think this cocktail build and presentation technique ever became unpopular.

In Smoked Cocktails you’ll learn not only how smoke plays with and enhances other flavors and aromas, author Benji O’Day also covers cocktail history, bartending techniques, and much more. Grab the paperback from Amazon today.

Cocktail Chemistry

Leveraging nostalgia and pop culture can be a lucrative way of boosting traffic, generating revenue, and increasing social media engagement. Written and curated by Nick Fisher, Cocktail Chemistry features cocktail recipes from iconic and beloved movies and television shows.

In addition, this informative cocktail book includes how-tos spanning a range of important bar techniques, from making clear ice to creating your own infusions. Pick up this hardcover now.

The Concise Guide to Wine and Blind Tasting: Volume 1

Do you have a robust wine program? Are you interested in demystifying wine and enhancing your front-of-house team’s knowledge of wine? Do you just not want your bar team or servers to answer guests’ wine questions with a frustrating “I don’t know”?

This guide, according to The Times Literary Supplement, delivers a “comprehensive education in wine.” Included in The Concise Guide to Wine and Blind Tasting: Volume 1 are the philosophy and history of wine, the distinctive characteristics of several wine regions, the science and art behind blind wine tasting, and more.

Image: Mikołaj on Unsplash

Stay Weird neon sign with purple background
by David Klemt David Klemt No Comments

Stand Out with Weird Holidays: July 2022

Stand Out with Weird Holidays: July 2022

by David Klemt

Stay Weird neon sign with purple background

Want to stand out from from other restaurants and bars in your area? Then commit to keeping it weird.

Several “holidays” are set against every date on the calendar, and July is no exception. These holidays range from mainstream to “weird.”

Pay attention to the latter to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing?

Of course, you shouldn’t try to celebrate every holiday, weird or otherwise. And this month’s list in no way includes every odd holiday.

Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

For June’s list, click here.

July 5: Workaholics Day

We may be in the midst of the Great Resignation but people are still working too hard. They’re too busy and experiencing too much stress.

So, this Workaholics Day, encourage your overworked, workaholic guests to unwind with your and your staff. They need to sign out, unplug, and escape.

July 7: National Dive Bar Day

Ah, the dive bar. Whether you consider this hospitality institution a dive, neighborhood bar, or local watering hole, it’s worthy of celebration.

If you’re a dive or neighborhood bar owner, this is your day to pull out all the stops. You run a cornerstone of your community—time to party with the neighborhood!

July 8: Video Games Day

Okay, video games in and of themselves aren’t weird. Well, the weird games are weird but you know what I mean.

Have TVs and consoles? Arcade games? Put them front and center with your marketing. Come up with a tournament and get your guests playing. And, of course, a limited-time, themed cocktail menu also works.

July 12: National Simplicity Day

We all know what KISS (not the band) stands for: Keep It Simple, Stupid. Quick note: I’m not calling you stupid.

Simple, of course, tends to be quicker, and people appreciate fast service when they’re thirsty. This is definitely the day to perfect highballs and two- or three-ingredient cocktails.

July 13: Embrace Your Geekness Day

Look, we’re all geeks about something. A geek doesn’t have to conjure stereotypical images of so-called nerds. Certainly, the term shouldn’t mean someone’s an outcast.

A geek is passionate and that should be admired. You should know what your guests are into and how to engage with them about their passions.

July 17: World Emoji Day

Hey, want to create a creative LTO that will be fun for guests to decipher? Come up with ways to name and, if you really want to get into it, describe your F&B with emoji.

July 20: National Moon Day

You and your team can celebrate this day a couple of ways. Of course, the obvious way is to craft a moon, space-, sci-fi, and/or astronaut-themed LTO.

Or, for a more outside-the-box promotion, you can always look up moon-based conspiracy theories and make that your theme.

July 23: National Hot Dog Day

It’s obvious that hot dogs aren’t inherently weird. However, you can encourage your kitchen team to put their heads together and come up with truly “weird” or unusual (but enticing) LTO hot dogs.

July 29: National Get Gnarly Day

Eager to engage your bar team? Looking to push them to come up with some unique cocktails and beer-and-shot combos? This is the holiday to get them to get gnarly and creative.

July 31: National Mutt Day

If your bar or restaurant is dog friendly, this holiday is your time to shine! Encourage your guests to bring their adorable mutts. Bonus points for offering an LTO menu featuring dog-safe F&B.

Image: Dan Parlante on Unsplash

Two drinks in mason jars
by David Klemt David Klemt No Comments

This Year’s Big Trend: Moderation

This Year’s Big Trend: Moderation

by David Klemt

Two drinks in mason jars

Beverage-top media platform Ripples is reporting 2022’s big drink trend, focusing heavily on Gen Z imbibing habits.

The unique company produces devices that make it possible to print images atop drinks. With beverages of all types as their focus, the company is a great position to study drink trends.

Interestingly, Ripples focuses primarily on Gen Z drinking habits. However, the company’s data identifies an intriguing trend that transcends a single generation.

Let’s jump in.

Zero-proof Beverage Growth

At KRG Hospitality, we appreciate numbers; we’re a data-driven agency. Well, amongst all the stats Ripples latest findings reveal, two are massive.

First, in comparison to 2019, zero-alcohol products are up 166 percent. Second, the non-alcohol category is growing four times faster than its low-ABV counterpart.

Another impressive number? Non-alcohol spirits have grown by over 113 percent since 2020.

Per Ripples, Gen Z is driving the growth in the no-alcohol space. According to the beverage-tech company, this is likely due to social media presence.

I’m sure you read articles at least from time to time about Gen Z social media habits. Those written by their older counterparts make it seem like Gen Z doesn’t understand the risks of recording their every action.

Well, it’s highly likely that much of Gen Z would rather not have their drunken shenanigans on display on every social platform.

Values Drive Purchase Decisions

Beyond risk aversion, Ripples identifies values as key to Gen Z purchase and consumption decisions.

Generally speaking, members of Gen Z value transparency and authenticity. Brands that share those values are more likely to succeed with Gen Z.

And, again, speaking broadly, smaller, independent brands are often perceived as more transparent, authentic, and responsible. Large, mainstream brands are often seen as anything but green and responsible, never mind transparent or authentic.

Ripples posits that small indies aren’t encountering daunting barriers to entry. So, small-batch, craft non-alcohol brands are apt to find Gen Z support.

Craft sodas, RTDs offering health benefits, and zero-proof cocktails in cans or bottles are flooding the market. And they’re finding success. In fact, according to Ripples, RTD sales are up 400 percent on Drizly since 2019.

The Big Trend

If you’re a listener of our Bar Hacks podcast you’ve likely heard our episodes with David Allison. If you haven’t heard them, they’re episode 46 and episode 67.

As the founder of the Valuegraphics Project, Allison isn’t a fan of focusing on demographic stereotypes. Instead, he recommends a focus on values in conjunction with demographic and psychographic data.

In part, the Valuegraphics Project approach encourages business owners and operators to identify and target their customers’ values. This is, according to Allison, far more powerful than focusing on age and sex. As important is the fact that demographics tend to divide us, and stereotypes are dangerous.

So, he and the Valuegraphics Project team probably wouldn’t like all the focus on a single generation in this article and Ripples’ findings. Well, there’s some good news and it pertains to what’s likely this year’s biggest drinking trend.

Across all generations, one drinking trend is common: Moderation. An interest in no- and low-alcohol beverages is shared among all generations.

In fact, according to Ripples, 78 percent of consumers purchasing zero-proof drinks aren’t doing so exclusively. These consumers are still buying they’re favorite full-alcohol beverages.

Takeaway

Leveraging the moderation trend is fairly simple. The growth of all zero-proof categories means operators can succeed with alcohol-free spirits, beer, and wine.

RTD cocktails—full-, low- and zero-proof—are selling very well and work in restaurants and bars.

In short, ensure you have low-ABV and zero-alcohol versions of your full-ABV drinks on your menu. Include these in a dedicated non-alcohol section.

Operators don’t need to be afraid of guests drinking more moderately. The stereotype that guests who choose zero- or low-proof drinks are bad for the bottom line simply isn’t true.

Image: Chris Curry on Unsplash

Restaurant and bar with exterior windows open
by David Klemt David Klemt No Comments

What Politicians Get Wrong about Us

What Politicians Get Wrong about Our Industry

by David Klemt

Restaurant and bar with exterior windows open

It still stings that the 43 senators chose to vote against replenishing the Restaurant Revitalization Fund.

The fact that four senators didn’t vote at all on S.4008 is nearly as insulting and painful.

Now, while all the “nay” votes came from Republican senators, I’m not here to bash one party in particular. Four Republicans voted “yea,” as did two Independents.

Unfortunately, given how hostile Democrats and Republicans in Congress seem to be, it’s difficult to be objective. Right now, it appears that the RRF was left to die a slow death because many—not all, of course—Republicans in power don’t want their Democrat peers to “win” at anything.

To be used as political pawns and be left out in the cold… It’s a bitter pill to swallow.

Cornerstones

Too many politicians, it seems, view restaurants and bars as they would other types of businesses. Perhaps the perceived success of national and global brands paint the picture that independent venues and small chains don’t need any help.

More disappointingly, maybe politicians, from local lawmakers to state representatives, take our business’ role for granted.

Look at the history of restaurants and bars, of hospitality. Think about the rich history of hospitality in America alone, let alone globally.

Yes, independent restaurants and bars are small businesses. But like so many small businesses in so many towns across the country, they’re so much more.

Restaurants and bars are pillars, cornerstones of the communities they serve. These are businesses that welcome people in, treat them like family. They’re there for them as they move through their lives.

People who were seemingly at odds with another routinely found common ground over a bite and a sip. More often than not, that’s still the case.

Operators and their teams give back to their communities through food drives, quietly feeding those in need, and finding other ways to give back.

And they look out for their communities.

Lifesavers

Last week, the team at a cafe in the Bronx called the Chipper Truck helped rescue a woman from an alleged hostage situation.

Permitted by her assailant to place a food order via Grubub, the victim thought quickly and sent a life-saving note with her order:

“Please call the police… don’t make it obvious.”

A staff member read the note in the “additional instructions” section of the order and called one of the owners. Nobody at the Chipper Truck knew if the situation was real but they chose to err on the side of caution.

When the alleged assailant—who was arrested and charged with a list of serious offenses—opened the door for the Grubhub order, he was met with police officers.

A Facebook post from the cafe addressing the situation read, in part, “I’ve often heard of this happening but never thought it would happen to us. Thankfully we were open and able to help her.”

It’s terrifying that this happens enough that the cafe owners hear about it “often.” But it’s telling of the role restaurants and bars play in their communities that they’ve saved multiple lives.

This is to say nothing of the restaurants and bars that have put coded safety systems in place to help patrons who find themselves in danger.

No Such Thing as “Just” a Restaurant or Bar

There isn’t a restaurant or bar out there that’s “only” a restaurant or “only” a bar.

Every one is a source for food, for socializing, for an escape from the stresses of life. Restaurants and bars are committed to service and sacrifice.

They’re pillars of their communities, the cornerstones that play important roles in our everyday lives and the special moments as well.

Perhaps our politicians, local and otherwise, need to a reminder. Restaurants and bars play crucial roles in the lives of the people politicians are supposed to represent.

Too many politicians claim to support small businesses while their actions and votes prove otherwise. Talk, as we all know, is cheap.

Restaurants are not “just” restaurants. Bars are not “just” bars. We deserve better.

Image: Scott Webb on Unsplash

Ukraine flag blowing in wind
by David Klemt David Klemt No Comments

WCK Shares Chefs for Ukraine Update

World Central Kitchen Shares Chef for Ukraine Update

by David Klemt

Ukraine flag blowing in wind

World Central Kitchen has been on the ground helping refugees since Russia first invaded the sovereign nation of Ukraine.

I mean that quite literally. In their video update, it was revealed that a WCK team arrived in Poland within hours of the invasion.

Maggie Leahy, director of donor relations at WCK, spoke with WCK CEO Nate Mook to share the details of the 501(c)3 nonprofit organization’s #ChefsForUkraine campaign.

Mook shared that the WCK activated a fast-response team which is informally referred to as the Tip of the Spear. When the team arrived at the Poland-Ukraine border, they had gotten there so quickly that they weren’t certain what they’d find.

Assessment and Coordination

In fact, WCK wasn’t certain if their humanitarian efforts would even be needed. However, as we all know now, they certainly were in demand. The United Nations, as it turns out, wasn’t even on the ground yet.

Shockingly, Mook shared that WCK hadn’t encountered a crisis at the level of Ukraine’s invasion for many, many years.

For the past 12 years, WCK has responded to crises all over the world. From natural disasters like massive floods and earthquakes to, unfortunately, shootings and warzones, the humanitarian organization has provided nourishing meals for those displaced and in need.

So, assessing the situation in Ukraine quickly was of the utmost importance. Some refugees crossing the 24-hour pedestrian border at which the first WCK team had arrived hadn’t eaten a meal in two days.

Responding as fast and efficiently as possible, the organization connected with catering companies and local restaurants in Poland to feed those fleeing Ukraine.

However, that was simply a quick fix.

Systems in Place

Mook shared the following anecdote to explain WCK’s commitment to fast responses in its humanitarian efforts.

Chef José Andrés, who co-founded World Central Kitchen his wife Patricia, says that they’re the world’s largest non-governmental organization, or NGO. Going further, Chef Andrés says this is because they have chefs and restaurants around the world WCK can activate to respond to crises…even if those chefs and restaurants don’t know it now.

Getting the refugees crossing into Poland fed quickly was just one step to providing assistance. What WCK really specializes in is coordination and setting up systems, per Mook.

Speed is just one element of WCK’s humanitarian efforts. Reliability, consistency, accountability, and efficiency are the other keys.

Without systems in place, WCK simply wouldn’t be able to do what they do, which is provide nourishment, stability, and a sense of dignity to those in crisis.

Millions of Meals

Soon after arriving and setting up in Poland, WCK teams arrived in Czechoslovakia, Hungary, Moldova, and Romania.

When refugees started heading west, WCK teams set up in Germany and Spain. And while it wasn’t clear initially if teams would be needed in Ukraine directly, WCK has indeed set up inside the war-torn country.

There are WCK teams serving and supporting people in communities hosting refugees, liberated Ukraine cities, and even cities under fire.

Currently, WCK’s mission is providing hundreds of thousands of fresh meals to those in need. The organization is also providing tens of thousands of meal kits.

WCK has provided a staggering amount of meals. As of June 22, the day Leahy and Mook provided the #ChefsForUkraine update, they’ve served more than 54 million meals in response to Ukraine’s invasion.

It’s results like that incredible amount of meals that inspire our continued support of WCK through our KRG Cares program. We encourage you to support WCK as well.

Image: Daria Volkova on Unsplash

Código 1530 Mezcal bottle
by David Klemt David Klemt No Comments

Summer 2022 is the Summer of Mezcal

Summer 2022 is the Summer of Mezcal

by David Klemt

Código 1530 Mezcal bottle

Move over tequila, rum and gin, because this year the drink of the summer is something different.

Summer 2022 is the Summer of Mezcal.

Traditionally, sure, we’re led to believe that lighter spirits (white rum, gin) are best for the hotter months. Of course, dark rum is another route people often take during the summer.

However, mezcal is on fire at the moment. In fact, it has been for the past few years now. So, why not feature it on your summer drink menu?

Mezcal adds depth and complexity to classic cocktails, engaging guests by offering new flavors. And, of course, mezcal is also a fantastic starting point for modern drinks.

Below you’ll find six summer mezcal recipes from Collin De Laval, company mixologist for Código 1530. He turned his attention to Código 1530 Mezcal Artesanal for the Summer of Mezcal.

To learn more about Código 1530 and De Laval, check out Bar Hacks episode 57. Cheers!

Código 1530 La Palomita

La Palomita

  • 1.5 oz Código 1530 Mezcal Artesanal
  • 0.75 oz Lime juice (fresh, of course)
  • 0.25 oz Aperol
  • 4 oz Yuzu-lime soda
  • 0.25 oz Simple syrup
  • Lime wheel or wedge to garnish

Prepare a cocktail glass with fresh ice. In a shaker, combine Código 1530 Mezcal, lime, Aperol and simple syrup. Shake well, pour into cocktail glass, top with yuzu-lime soda, and garnish with lime wheel or wedge.

Código 1530 Tropicana

Tropicana

Combine all ingredients in a shaker and prepare a cocktail glass with fresh ice. Shake vigorously, pour, and garnish with a pineapple wedge.

Código 1530 Mezcal Margarita

Mezcal Margarita

Prepare a cocktail or Margarita glass with fresh ice, then combine all ingredients in a shaker (also with ice). Shake, pour, and garnish with a lime.

Código 1530 Mezcal Ranch Water

Mezcal Ranch Water

Combine Código 1530 Mezcal, lime juice, and agave nectar in a cocktail or highball glass with ice, top with soda water, and stir.

Código 1530 Mango Mezcal Paloma

Mango Mezcal Paloma

In a shaker with ice, combine Código 1530 Mezcal and all three juices. Shake vigorously, strain into a highball glass with fresh ice, top with soda water, and garnish with grapefruit peel.

Código 1530 Mezcal Espresso Martini

Mezcal Espresso Martini

If you own, operate or are on the leadership team at a bar—or if you’re a bartender or server—you know the Espresso Martini has once again found itself having a moment. So, while you’re building out your summer mezcal menu, don’t forget this trendy drink.

Add all the liquid ingredients to a shaker with ice. Shake vigorously until well chilled. Pour into a Martini glass (consider preparing by chilling if you don’t already) and garnish with coffee beans.

Images courtesy of Código 1530

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