Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the smart-post-show-pro domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6114
News | KRG Hospitality - Part 4

News

by David Klemt David Klemt No Comments

Soup Season: Transforming Comfort Classics

Soup Season: Transforming Comfort Classics

by David Klemt

Elote en vaso, or vaso de elote, also known as street corn in a cup, on a bar

Elote en vaso or vaso de elote, also known as “street corn in a cup.”

The latest and greatest from Campbell’s Foodservice is all about operators making the most of cooler weather by maximizing soup season.

If you read KRG Hospitality articles regularly, you’re likely aware that we like the helpful information Campbell’s makes available. For example, I’ve written articles that share their tips for leveraging nostalgia, crushing it with LTOs, and 2024 culinary trends.

Their newest tips aim to help operators succeed with soup. Further, much of Campbell’s Foodservice’s tips are in direct response to Datassential and Technomic data. In fact, Campbell’s references Technomic’s Soup & Salad Consumer Trend Report directly.

To be sure, the first bit of advice that Campbell’s shares is the most obvious: Leverage seasonal flavors. In this case, we’re talking fall and winter flavors.

You may already see stores where you live and operate unleashing Halloween decorations. I know I have; it may be 105 degrees in Las Vegas as I write this, but people are getting into an autumnal mood.

Of course, when you take advantage of seasonality for LTOs or menu updates, it’s important to let your guests know.

“Calling out seasonal items on your menu demonstrates the operator is being relevant and using ingredients that are in season,” says Campbell’s Foodservice Executive Chef Gerald Drummond. “From a consumer standpoint, that’s something that they really look towards.”

We agree wholeheartedly. Going deeper, we recommend working with local suppliers to procure seasonal ingredients, and calling that out as well.

Another tip comes from Datassential and Technomic insights. Three in ten younger consumers would like to see soups that feature plant-based proteins. And around half want at least one vegetarian-friendly soup on a menu.

The Standout Tip

When you’re through reading this article, I encourage you to scroll back to the top, click the “soup season” link, and read this Campbell’s Foodservice report for yourself.

That way, you’ll see all of their latest tips for getting the most out of seasonal soups.

However, I’m going to share the tip that stood out the most to me: transforming comfort food dishes into soups. Hence, the image at the top of this article: vaso de elote, or elote en vaso. That dish translates to “street corn in a cup” from Spanish.

Now, elote or street corn is undeniably a comforting street food. If I see it on a menu, I’m going to order it. Were I to see street corn in a cup, particularly if it came with the presentation at the top of this article, I’m going to order it.

So, if a culinary team were to transform street corn in a cup into street corn in a cup of soup, I’m all in.

Think about your concept, the approach to cuisine, and the community you serve. Then, think about the comfort dishes that work well with your concept and resonate with your guests.

In their report, Campbell’s Foodservice recommends beer cheese soup, of which I’m a fan. They also suggest lasagna soup (I’d try it), and chicken pot pie soup (again, I’m down).

Real-Word, Professional Advice

I asked our chef consultant Nathen Dubé for a couple of quick tips for transforming a comforting food dish into a soup. (By the way, you can book a call with him to discuss your menu or kitchen here.)

“I would look at the overall profile of the dish, and then decide if you’re going to combine everything into a puree or a broth,” says Nathen.

Then, the kitchen team needs to decide “which ingredients would be incorporated, and which could be left whole afterwards for texture, and stronger stand-out flavours.” As he explained to me, some ingredients definitely translate better to slow cooking versus finishing towards the end of the process.

With that advice given, take a look at your menu. Do you have some comfort foods that would be intriguing to guests in soup form? What about some of your signature dishes?

Once you’ve determined which dishes to transform into seasonal, LTO soups, engage your kitchen team. They’ll likely be excited to do something new, and show off their culinary talent.

Some people may harbor the misconception that soup isn’t exciting. I think creative operators and culinary teams can disabuse skeptical guests of this notion. Cheers!

Image: Jarritos Mexican Soda on Unsplash

KRG Hospitality. Restaurant Business Plan. Feasibility Study. Concept. Branding. Consultant. Start-Up.

by David Klemt David Klemt No Comments

The Rise of Experimental Gastronomy

The Rise of Experimental Gastronomy

by Nathen Dubé

Experimental gastronomy method of food spherification.

Yes, that’s food. This is an example of spherification, a discipline within the experimental gastronomy movement.

The culinary world has always been a playground for creativity and innovation, but a new wave of chefs has pushed the boundaries even further in recent years.

This movement, known as experimental gastronomy, is revolutionizing the way we think about food.

From molecular gastronomy to avant-garde cooking techniques, experimental gastronomy blends science and artistry to create unforgettable dining experiences.

The Essence of Experimental Gastronomy

At its core, experimental gastronomy is about challenging traditional culinary norms, and exploring new possibilities. Chefs in this field use cutting-edge techniques and unconventional ingredients to create dishes that surprise and delight the senses.

Employing unique techniques allows chefs and their teams to create experiences that go beyond taste alone. These include using liquid nitrogen to freeze herbs instantly, or employing spherification to turn liquids into spheres that burst in your mouth.

Innovative Techniques and Ingredients

One of the hallmarks of experimental gastronomy is the use of innovative techniques that transform familiar ingredients into something entirely new.

For instance, sous-vide cooking allows chefs to cook food at precise temperatures, resulting in perfect textures and flavors.

Another technique, fermentation, is used to develop complex flavors in unexpected ways. Ingredients like edible flowers, seaweed, and insects are also being explored for their unique flavors and nutritional benefits.

  • Sous-vide cooking: This method involves cooking food sealed in airtight bags in a water bath at controlled temperatures. It ensures even cooking, and enhances the food’s natural flavors and textures.
  • Fermentation: Used to develop complex flavors, this technique leverages the transformative power of microbes. Foods like kimchi, kombucha, and miso are products of fermentation.
  • Spherification: This technique, popularized by molecular gastronomy, turns liquids into small, caviar-like spheres, providing a burst of flavor.

The Role of Creativity and Science

Creativity and science are the driving forces behind experimental gastronomy. Chefs often collaborate with scientists and food technologists to develop new methods and ingredients.

This fusion of disciplines has led to groundbreaking discoveries, such as the creation of edible foams and gels. It also encourages chefs to think outside the box, combining flavors and textures in ways that defy convention.

Driving Factors Behind Experimental Gastronomy

Several factors are driving the rise of experimental gastronomy.

  • Unique dining experiences: In a competitive culinary landscape, restaurants strive to offer unique and memorable experiences that go beyond traditional dining.
  • Advancements in food technology: Modern tools and techniques enable chefs to experiment with new cooking methods and ingredients.
  • Sustainability and ethical dining: There is a growing interest in sustainable practices and ethical dining, prompting chefs to explore alternative ingredients and methods that minimize waste and environmental impact.

Food as Art

In the realm of experimental gastronomy, food is not merely sustenance but a form of art. Chefs act as artists, using their creativity to craft dishes that are visually stunning and emotionally evocative.

The presentation of food becomes a crucial element, with each plate designed meticulously to tell a story or evoke a specific emotion. This artistic approach transforms dining into a multi-sensory experience, engaging not just the taste buds but all the senses.

Case Studies of Innovative Dishes

Experimental gastronomy has produced some truly memorable dishes that challenge our perceptions of food.

Below, a handful examples of innovative dishes.

  • Forest Floor: This dish uses dehydrated mushrooms, edible soil, and moss to evoke the experience of walking through a forest.
  • Fermented Seaweed Salad: This dish showcases the complex umami flavors developed through fermentation, highlighting the potential of seaweed as a sustainable ingredient.
  • Edible Balloons: Made from flavored gelatin, these balloons are filled with helium, and can be eaten after inhalation, adding a playful element to the dining experience.

Insights into the Future of Culinary Experimentation

As experimental gastronomy continues to evolve, the future looks promising. With advancements in food technology and a growing interest in sustainable and ethical dining, chefs are exploring new ways to innovate.

The possibilities include:

  • Lab-grown meats: These are developed from animal cells in a lab, offering a sustainable alternative to traditional meat production.
  • Plant-based substitutes: Ingredients derived from plants that mimic the texture and flavor of meat, appealing to both vegetarians and meat-eaters.
  • Pop-up restaurants: Temporary dining establishments that offer unique and immersive culinary experiences, allowing chefs to experiment with new concepts without long-term commitments.

Moreover, the rise of immersive dining experiences, where the environment and presentation are as important as the food itself, suggests that the demand for experimental cuisine is only growing. Restaurants are increasingly using technology such as virtual reality and interactive elements to enhance the dining experience.

Experimental gastronomy represents the cutting edge of culinary innovation, pushing the boundaries of what is possible in the kitchen. Combining creativity, science, and a willingness to take risks helps chefs in this field redefine the dining experience.

As we look to the future, it’s clear that experimental gastronomy will continue to inspire and challenge us, offering new and exciting ways to experience food.

Image: Chef Rudakova on Unsplash

KRG Hospitality menu development. Restaurant. Bar. Cafe. Lounge. Hotel. Resort. Food. Drinks.

by David Klemt David Klemt No Comments

Mindfulness Monday: Believe in Your Vision

Mindfulness Monday: Believe in Your Vision

by Jennifer Radkey

A viewing scope looking out toward a sunrise or sunset

Belief is a powerful thing, a commanding and inspiring force that draws us to people who believe in their purpose or their dream wholeheartedly.

Right now, you probably have a dream, a vision for your future or your business’ future. You could go after that dream on your own. However, at some point you are going to need someone else to believe in you and your vision.

That belief, that buy in from others, will help you build your team, secure funding, and gain personal support.

If you have a vision that you want others to believe in, whether a vision for the future of your business, yourself, your community, or your family, you need to believe in it first yourself.

Doubt can be sensed. Uncertainty clouds clarity.

Before asking others to believe in and support your vision, stop and ask yourself if you truly believe in it. If not, what is stopping you?

Start there. Tackle your own uncertainties before sharing the vision with those you need to believe in you.

Alignment

So what is blocking you from truly believing in your vision?

Most likely your thoughts, mindset, and actions aren’t aligned with your vision or goals. When this occurs, you wind up sabotaging yourself.

Sometimes, we do this wittingly. However, we most often sabotage ourselves unknowingly.

For example, if you believe you are undeserving, or if your self-worth is low, you can’t believe in your vision 100 percent. Do you have thoughts similar to “I don’t think I’ll be able to pull this off,” or “be realistic, no one will ever support this dream of mine”? If so, your thoughts and mindset are not in alignment with your goals.

It’s possible you have a checklist of actions you need to complete for you to realize your dream. If you haven’t checked anything off in months, if you’re procrastinating rather than taking purposeful action, your actions are not aligned with your vision.

You need to stop standing in your own way. We all need to be mindful and stop sabotaging ourselves.

First Steps

If you have low confidence or sense of self-worth, that’s where to start. Begin by looking at ways to boost your self-image. The more you believe you are worthy, the more you will believe in your vision.

What else can stand in your way of believing in your vision? Lack of knowledge and fear of the unknown.

We see this often through our work at KRG Hospitality. Clients come to us with a vision to open a new restaurant, bar, or hotel. And while the visions are solid, many people lack operational knowledgeand therefore lack confidence in themselves to believe that their concept will be successful.

One proven solution is to complete a detailed feasibility study for our client. Feasibility studies are amazing tools that not only prove your vision and concept, but also build confidence through the power of knowledge.

Knowing exactly why a specific business will work in a certain market (or should be located elsewhere) empowers a client to understand how their concept will perform in the real world. Knowledge is power.

When you remove an obstacle as daunting as the unknown, fear subsides. You are able to focus and develop an unwavering, justified belief, and others will take note.

The Power of Belief

Truly believing in your vision will not only help others believe in it too, but it will create a ripple effect of other positive attributes.

Belief boosts resilience, and increases determination and willpower. You will view setbacks as temporary, and challenges as opportunities to shift your mindset, and grow.

Motivation will increase, and you will become less risk averse. As you step out of your comfort zone to pursue your vision, you will, ultimately, end up inspiring others while inspiring yourself.

It’s true, not everyone will believe in your dreams. You don’t need everyone to believe in them. All you need is a handful of supporters to turn vision into reality.

But to inspire those few, you will first need to inspire yourself.

So, go ahead and choose the dreams worth going after. Dedicate yourself to those dreamsyou’ve got this!

Cheers to professional and personal well-being!

Image: Matt Noble on Unsplash

KRG Hospitality. Business Coach. Restaurant Coach. Hotel Coach. Hospitality Coach. Mindset Coach.

by David Klemt David Klemt No Comments

Drink Donnybrook: Grasshopper & Stinger

Drink Donnybrook: Grasshopper & Stinger

by David Klemt

An AI-generated image of a green grasshopper and dark scorpion facing off over a bottle of creme de menthe

You won’t believe this…but this isn’t a photo, it’s an AI image *gasp*

The Grasshopper and Stinger are two classic cocktails that seem worlds apart from one another, but they share a common ingredient.

That ingredient is crème de menthe. Like many of the cocktails I break down in Drink Donnybrook features, this legendary liqueur’s origins are up for debate.

So, this Donnybrook goes beyond the well-known twofer; it’s a threefer. Crème de menthe and it’s two best-known cocktail appearancesthe Grasshopper and Stingereach have nebulous geneses.

Really, though, this Donnybrook is about crème de menthe. And why am I focusing on this liqueur? To give operators and their bar teams time to prepare LTO menus for Sunday, September 15, which is National Crème de Menthe Day.

Cheers!

Mint Cream

Despite the crème in its name, this liqueur doesn’t contain any dairy. In fact, “mint cream” is said to be vegan by some sources: it contains no animal products unless otherwise specified.

The term “crème” on French labels indicates that there’s a lot of sugar in a product.

All you need to make crème de menthe is grain alcohol, mint or peppermint, and sugar. One simply steeps the mint in the alcohol for several days, adds sugar, and can opt to age the liquid (usually about a month).

This sweet, minty liqueur tends to weigh in at 15- to 20-percent ABV. However, there are 30-percent ABV versions on the market. So, this seemingly harmless drink can pack quite a wallop.

Producing crème de menthe may be simple, but nailing down its origin story? Not quite as easy.

It’s possible that one of this liqueur’s ancestors dates as far back as the early 1500s. A book from 1512 about distillation, written by a German botanist and surgeon, touches on a water infused with “red mint.” If one could time travel to Boston in 1712, they’d be able to visit a tavern that sold a drink made of rum and water infused with mint.

That time traveler could then jump ahead 63 years, heading to France in 1775. It’s at this time that a pharmacist created what could possibly be the first known recipe for crème de menthe. However, another recipe, one that we could consider a “commercial” version, became available in France in 1796.

Nearly a century later, Emile Giffard would bring his crème de menthe to market. If that name sounds familiar, there’s good reason: he’s the namesake of La Maison Giffard. The brand has been making liqueurs and syrups for generations.

The Stinger

Alright, now that we’ve basically settled nothing regarding the origins of crème de menthe (other than Emile Giffard getting most of the credit for its creation as we know it today), let’s dive into cocktails.

Two classics are perhaps best-known for the inclusion of crème de menthe in their recipes. One of these is the Stinger.

I’m starting with the Stinger because it predates the other famous crème de menthe cocktail by five years. Or maybe 16 years. Or maybe even longer. We think.

We can choose to believe Stinger was first crafted in 1914. That would require us to accept as evidence that the recipe was first published that year in the book Drinks. Possible, but the recipe could’ve been floating around before that book came out.

Another option is to give Reginald Vanderbiltfather of Gloria Vanderbilt, and grandfather to Anderson Coopercredit as the creator. David Wondrich, cocktail historian extraordinaire, has mentioned that Reginald helped make the Stinger famous. It’s said that he would serve what was apparently his favorite tipple to guests.

Going further, an Ohio newspaper supposedly named Reginald as the drink’s inventor in the 1920s.

What I can say is this: the Stinger may date back to the 1890s, and nobody can tell us definitively who deserves the credit for creating the recipe.

The Grasshopper

It’s possible that the Grasshopper was invented in New Orleans in 1918.

Tujague’s Restaurant, located in the French Quarter, first opened its doors in 1856. Around 1914, the restaurant was sold to Philip Guichet, Sr. To this day, Tujague’s gives credit to Guichet for inventing the Grasshopper.

Anyone who has read previous Drink Donnybrooks probably isn’t surprised to learn that we aren’t sure who actually invented the Grasshopper. By the way, Tujague’s also appears to take credit for creating the Whiskey Punch.

What drink historians do appear to agree on is that it took around four decades for the Grasshopper to become popular. And when it did, the American South appeared to lead the charge.

The original recipepossibly from Philip Guichet, Sr.calls for three ingredients in equal parts: green crème de menthe, white crème de cacao, and heavy cream. (Oh, did I mention that crème de menthe comes in either colorless or green versions? Well, now I have done.)

However, bartenders have been playing around with Grasshopper build specs for many years.

One simple variant comes from Dale DeGroff. Shake one part green crème de menthe, one part white crème de cacao, and two parts heavy cream with ice. Strain into a chilled glass, then dust with grated nutmeg.

Original (maybe?) Stinger

  • 3 parts Brandy
  • 1 part White/Colorless crème de menthe

Add ingredients and ice to a mixing glass, and stir. Strain into a rocks glass, as the original was served neat before Prohibition. After Prohibition, serving Stingers over cracked ice became common practice. Further, modern bartenders tend to use Fine Cognac, premium crème de menthe (like Giffard’s), and serve Stingers over large ice cubes.

Original (could be?) Grasshopper

Add equal parts of green crème de menthe, crème de cacao, and heavy cream to a shaker with ice. Shake well, then strain into a glass.

Image: Microsoft Designer

Bar Nightclub Pub Brewery Menu Development Drinks Food

by David Klemt David Klemt No Comments

Cultivating Your Food Program

Cultivating Your Food Program: From Farm to Table

by Nathen Dubé

A black-and-white image of a vintage Farmall tractor in a field on a farm

When I think of farms, I think of vintage tractors.

The farm-to-table concept has become a cornerstone of modern cuisine, emphasizing the importance of sustainability, local sourcing, and community support.

Developing a sustainable food program that embodies these principles not only enhances the quality of your offerings but also fosters a deeper connection with your community and the environment.

Come along with me as I explore the steps to create a successful farm-to-table food program, the benefits it brings, and how to overcome common challenges along the way.

Understanding the Farm-to-Table Concept

The farm-to-table movement is rooted in the idea of sourcing food directly from local farms and producers, minimizing the distance food travels from harvest to plate. This approach prioritizes freshness, sustainability, and supporting local economies.

Historically, farm-to-table practices were the norm before the rise of industrial agriculture. The resurgence of this movement reflects a growing awareness of the environmental and health benefits of local sourcing.

My journey into the farm-to-table approach began with a profound appreciation for the origins of food.

Growing up in northern Canada, where hunting, fishing, and visiting family farms were common, I developed an early respect for the land and the bounty it provides. This background fueled my passion for integrating farm-to-table principles into my culinary practices.

Steps to Develop a Farm-to-Table Food Program

Research and Planning

The first step in developing a farm-to-table program is thorough research and planning.

Identifying local farms and suppliers who align with your values is crucial. Building relationships with these producers ensures a reliable and sustainable supply chain.

When I start any farm-to-table program, I spend considerable time visiting local farms, understanding their practices, and establishing partnerships.

Developing a personal connection with producers not only ensures the quality of ingredients but also builds a network of trust and collaboration.

Menu Design and Ingredient Sourcing

Creating a seasonal menu that focuses on available produce is central to the farm-to-table philosophy. This approach celebrates the natural cycles of the land, and offers diners the freshest ingredients.

Incorporating local ingredients into your dishes requires creativity and flexibility. Designing a menu around what is seasonally available can lead to innovative dishes that highlight the best of what each season has to offer.

For instance, one summer, I crafted a menu featuring heirloom tomatoes, fresh herbs, and locally caught fish, creating dishes that were vibrant and full of flavor.

Logistics and Supply Chain Management

Setting up an efficient supply chain for fresh produce involves addressing logistical challenges such as delivery schedules and storage. Maintaining the integrity of fresh ingredients requires careful planning and coordination with your suppliers.

One logistical challenge I’ve faced is the coordination of delivery schedules with multiple local farms. One viable solution has been to establish a central drop-off point, working closely with suppliers to streamline the process. This has helped ensure that kitchens receive fresh produce without compromising quality.

Staff Training and Involvement

Educating your team about the farm-to-table philosophy is essential for the success of the program. Training staff on how to handle and prepare local ingredients enhances their skills and instills a sense of pride and ownership in the program.

During a training session focused on the farm-to-table approach, we invited local farmers to speak about their produce and farming practices. This firsthand interaction helped our team understand the importance of sustainability, and the effort behind each ingredient, fostering a deeper connection to our mission.

Benefits of a Farm-to-Table Program

Quality and Freshness

The most immediate benefit of a farm-to-table program is the enhanced flavor and nutritional value of fresh, local produce. Ingredients that are harvested at peak ripeness and delivered quickly retain their natural flavors and nutrients, elevating the quality of your dishes.

Feedback from guests often highlights the noticeable difference in taste and freshness.

I recall one diner remarking that a summer saladmade with just-picked greens, fresh herbs, and vine-ripened tomatoeswas the best they had ever tasted, attributing the quality to the farm-to-table approach.

Community and Economic Impact

Supporting local farmers and the local economy is another significant benefit of the farm-to-table movement. By sourcing locally, you contribute to the sustainability of small farms, and foster a sense of community.

One program we developed impacted local producers positively by providing them with a stable and reliable market for their products. One farmer shared that our partnership allowed them to expand their operations and invest in sustainable farming practices, demonstrating the broader economic benefits of local sourcing.

Environmental Sustainability

The reduction of a carbon footprint through local sourcing, along with the promotion of sustainable farming practices, are crucial aspects of the farm-to-table movement.

Shortening the supply chain reduces transportation emissions, and supporting farms that use sustainable practices helps protect the environment.

Our commitment to sustainability has not only reduced our environmental impact but also resonates with guests. Many of our patrons appreciate knowing that their dining choices support eco-friendly practices, adding another layer of value to their experience.

Case Studies and Success Stories

Successful Farm-to-Table Programs

Several well-known restaurants excel in farm-to-table practices, setting a benchmark for others to follow.

For example, Chez Panisse in Berkeley, California, is renowned for its dedication to local sourcing and seasonal menus, serving as an inspiration for many chefs. Another example is Blue Hill at Stone Barns in New York, where the farm and restaurant work in tandem to create a closed-loop system that exemplifies sustainability.

These establishments highlight the potential for farm-to-table programs to succeed on both large and small scales.

Personal Successes

Implementing our own farm-to-table programs has been a journey of learning and growth.

One of our notable successes was the introduction of a seasonal tasting menu that not only showcased local produce but also told a story of the region’s agricultural heritage. This menu became a favorite among our guests, and earned positive reviews for its creativity and quality.

Challenges and How to Overcome Them

Seasonal Variability and Availability

Adapting to changes in seasonal produce can be challenging. However, embracing this variability allows for creativity and innovation in menu design.

Strategies for menu flexibility include preserving ingredients when they are in peak season, and incorporating preserved items into the menu during off-seasons.

For instance, during the winter months in the past, I have used preserved tomatoes and pickled vegetables from summer harvests. This has ensured that kitchen teams I’ve worked on in the past continued to offer vibrant and flavorful dishes, even when fresh produce was more difficult to find.

Cost Management

Balancing cost with quality and sustainability is a common challenge in farm-to-table programs. Finding cost-effective solutions without compromising on principles requires careful planning and negotiation with suppliers.

KRG Hospitality’s approach to cost management involves working closely with farmers to plan our purchasing around their production cycles, allowing us to secure better prices for bulk orders.

Additionally, minimizing waste through efficient use of ingredients helps control costs while maintaining high standards.

Conclusion

Developing a farm-to-table food program involves careful planning, dedication, and a commitment to sustainability.

The steps outlined above—research and planning, menu design, logistics, and staff training—are essential for creating a successful program. Enhanced quality, community support, environmental sustainability, and other benefits far outweigh the challenges.

I encourage you to embark on your own farm-to-table journey. By sharing your experiences and joining the movement, you can contribute to a more sustainable and connected culinary world.

The rewarding aspects of farm-to-table practices extend beyond the kitchen. They foster a deeper connection to the food we prepare and serve, enhance our relationships with local producers, and contribute to a more sustainable future.

As we continue to embrace these principles, we can look forward to a future where sustainable dining is not just an option but a standard. Let’s continue to cultivate our food programs with care, passion, and a commitment to excellence.

Image: Sean Stratton on Unsplash

KRG Hospitality menu development. Restaurant. Bar. Cafe. Lounge. Hotel. Resort. Food. Drinks.

by David Klemt David Klemt No Comments

Maximizing a Hotel’s Off-Season

Maximizing a Hotel’s Off-Season

by Doug Radkey

AI-generated image depicting a hotel owner or executive in the lobby of their property

Note: AI-generated image.

Nearly every hotel experiences an off-season during the calendar year, a period of time when they can see occupancy rates drop by as much as 30 percent.

But when did it become normalized to sit back and view this significant dip as acceptable?

With the right strategies, these periods can become opportunities for growth. Or in the very least, reduce the occupancy drop to five or ten percent.

What would that difference do to your annual outcome?

Forecast Your Off-Season

Hotel operators, independent and chain, should be mindful of the off-season, forecast demand effectively, and leverage local opportunities. This change in approach can help hotels develop comprehensive strategies to maximize revenue and occupancy during traditionally slow periods.

Being mindful of this period allows you to develop strategies proactively to mitigate its impact. This approach involves recognizing the specific months or times of year when demand traditionally drops, which can vary significantly depending on your location and target market.

For instance, a beach resort may experience a lull during the colder months, whereas an otherwise busy hotel located in the heart of a large city might see fewer guests during the summer when business travel decreases. Identifying these patterns helps operators better prepare and implement measures to attract guests and maintain profitability during these quieter times.

Effective forecasting involves analyzing historical data to identify trends and patterns in occupancy rates, daily rate, and revenue metrics. Tools such as Atomize, a dynamic revenue management system (RMS), and Mews, a property management system (PMS), can provide valuable insights by processing large amounts of data and highlighting seasonal fluctuations.

Predicting slow seasons accurately gives operators the ability to adjust their marketing strategies, pricing models, and operational plans. Doing so optimizes performance, and minimizes the negative impact of a reduction in demand.

Diversify Your Target Market

One of the most effective strategies for maximizing hotel revenue during the off-season is diversifying your target market. Broadening the scope of a hotel’s potential guests attracts new segments that may not have been the primary focus during peak periods.

This can include targeting niche markets such as wellness travelers, eco-tourists, digital nomads, and local residents looking for staycations. Each of these segments has unique needs and preferences an operator can cater to with specific packages or experiences.

To reach these off-season niche markets effectively, hotels need to create customized marketing campaigns that speak to their interests and needs directly. Personalized, targeted marketing can enhance the appeal of your hotel to these segments significantly.

For example, digital nomads, who seek remote working environments, can be attracted with packages that include high-speed internet, comfortable workspaces, and discounted long-term stays. Marketing campaigns for this segment could highlight the hotel’s co-working spaces, business amenities, and serene surroundings conducive to productivity.

When targeting local residents looking for staycations, campaigns could emphasize the convenience and luxury of a local getaway, offering special weekend packages, family deals, or romantic escapes.

This strategic approach may not only fill rooms but also build brand equity among niche segments, ensuring a steady flow of revenue throughout the year.

Embrace Group Bookings

Group bookings can be an effective strategy for filling rooms quickly, and generating revenue during the off-season.

Targeting groups helps hotels secure multiple reservations at once, thereby stabilizing occupancy rates, and mitigating the impact of seasonal downturns.

Further, group bookings encompass a wide range of categories, including corporate events, conferences, weddings, family reunions, and social gatherings. Each of these groups has specific needs and expectations. Operators can meet these needs through tailored packages that include group discounts, meal plans, and activity options.

Going further, operators can appeal to these groups by partnering with local tour operators and community organizations to promote personalized packages.

Dynamic Pricing Strategies

Dynamic pricing involves adjusting room rates in real-time based on demand, competition, and other market factors.

Leveraging revenue management software and data analytics helps hotels optimize pricing to attract more bookings while maintaining profitability. This flexible approach ensures that room rates are always competitive and aligned with current market conditions, filling rooms that might otherwise remain vacant. These pricing strategies can be extended into bundles and experiences to showcase additional value.

Combining accommodation with additional services and amenities offers more value to guests, making their stay more appealing. These bundles not only enhance the guest experience but also encourage longer stays, and increased spending on-site.

Further, curated experiences can range from culinary workshops and wellness retreats to cultural tours and outdoor adventures. Understanding the preferences of the targeted or niche off-season market should lead to the creation of unique and memorable experiences that go beyond standard accommodation offerings.

For example, a hotel might collaborate with a local chef to offer cooking classes, or with artists to provide guided art workshops. Curating guest experiences not only differentiates the hotel from competitors but also provides added value that can justify higher room rates during the off-season.

Lastly, a dynamic pricing strategy could be used to encourage short-term and long-term stays beyond the typical three- to seven-night range.

For short-term stays, offering discounted rates for extended weekends or mid-week stays can appeal to both leisure and business travelers looking for a quick escape. With long-term stays, hotels can provide special rates and amenities for guests staying multiple weeks or even months. Doing so can attract digital nomads, business travelers on extended assignments, or families relocating to the area.

Strategic Adjustments

Outside of trying to build business, the off-season provides an ideal opportunity for hotels to review and adjust their operations. This ensures they are running efficiently and effectively, and preparing themselves for the next peak season.

During these quieter periods, hotels should conduct comprehensive reviews of operational efficiencies to identify areas where processes can be streamlined.

This may involve analyzing housekeeping routines, front desk procedures, and food and beverage operations to find ways to reduce waste and improve service delivery. Focusing on these improvements enhances overall efficiency, which not only saves costs but also improves the guest experience.

Reviewing and updating standard operating procedures (SOPs) is another crucial task that can be undertaken during the slow season. Hotels can take this time to involve staff in the review process, gathering feedback on current procedures and identifying any gaps or inefficiencies. Updated SOPs can then be communicated and implemented through targeted training sessions, ensuring that all team members are aligned, and equipped to provide the highest standard of service.

The off-season is an excellent time to schedule one-on-one meetings with team members, and comprehensive training sessions that include refreshers on existing protocols, along with introductions to new technologies or service standards. Investing in staff development not only improves service quality but also boosts employee satisfaction and retention.

Technology plays a pivotal role in modern hospitality management, and the slow season is the perfect time to review and upgrade technological systems. Whether it’s enhancing the property management system (PMS), implementing a new guest (customer) relationship management (CRM) tool, or upgrading the hotel’s Wi-Fi infrastructure, these technological improvements can enhance operational efficiency and guest satisfaction significantly.

Additionally, hotels can explore new technologies such as AI-driven analytics and automated check-in systems to stay ahead of industry trends and improve the guest experience.

Review Playbooks

The off-season is a strategic time to review and adjust various playbooks that guide a hotel’s operations and strategy.

Reviewing the Brand Strategy Playbook ensures that the hotel’s identity, values, and positioning remain strong and relevant. Operators can update Marketing Playbooks to reflect new trends and campaigns tailored to attract guests during the next 12 months. Business Playbooks should be assessed to ensure all operational plans align with the current market environment and organizational goals. Financial Playbooks are critical for maintaining financial health, and reviewing them helps identify cost-saving opportunities and areas for investment.

Regularly updating these playbooks maintains strategic clarity and agility, ensuring a hotel remains ready to capitalize on opportunities as they arise.

Utilize the off-season to build occupancy, leverage revenue opportunities, adjust operations, update SOPs, enhance training programs, and upgrade technology. Doing so helps a hotel to optimize its performance.

This proactive approach ensures that when the busy season returns, the hotel is not only coming out of the off-season with better cash flow, but operating smoothly and efficiently, providing an exceptional guest experience.

Image: DALL-E

KRG Hospitality. Boutique Hotels. Resorts. Properties. Consultant. Feasibility Study. Business Plan

by David Klemt David Klemt No Comments

Building a Cohesive Culinary Team

Connected in the Kitchen: Building a Cohesive Culinary Team

by Nathen Dubé

A chef holding a meeting with the kitchen team inside a restaurant

Microsoft Designer seems to think all chefs have beards.

The connections we build within our teams, with our purveyors, and, ultimately, with our guests, shape every aspect of the dining experience.

In the culinary world, teamwork is not just a concept; it’s the foundation of success. Over my 25 years in the hospitality industry, I’ve seen firsthand how crucial these relationships are.

Join me as I delve into the crucial role of teamwork in the kitchen, and how it influences every aspect of the culinary journey.

The Importance of Teamwork in the Kitchen

A cohesive team is essential in a kitchen. When everyone works together seamlessly, efficiency improves, and food quality reaches new heights.

The synergy within the team impacts the dining experience directly, creating a sense of unity that customers can sense in every bite.

A busy kitchen’s energy can be chaotic, but a strong team turns that chaos into a symphony of coordinated efforts. When each member understands their role and executes it well, the result is a smooth, efficient operation that consistently delivers high-quality dishes to diners.

Take, for example, the dynamics of a typical dinner rush. The kitchen is busy with activity, with chefs, line cooks, and servers all working together to meet the demands of a packed dining room. Each movement is choreographed to ensure that dishes are prepared to perfection, and delivered quickly.

This level of efficiency is only possible when there is a deep sense of teamwork and mutual understanding among all members of the kitchen brigade.

Strategies for Fostering Collaboration

Effective Communication

Communication is the backbone of a well-functioning kitchen. Clear and open channels of communication ensure that everyone is on the same page, preventing misunderstandings and mistakes. Regular briefings and feedback sessions create a transparent environment where issues can be addressed proactively.

However, effective communication goes beyond daily briefings. It involves creating a culture where team members feel comfortable voicing their concerns and suggestions. This openness fosters a collaborative atmosphere in which everyone contributes to the kitchen’s success.

For instance, a simple pre-service briefing can highlight the evening’s menu, identify potential challenges, and assign specific tasks, ensuring that everyone knows what to expect. Such briefings not only prevent problems but also allow for real-time feedback, enabling continuous improvement.

Additionally, adopting digital communication tools like kitchen display systems can further streamline operations by providing instant updates on orders and modifications, reducing the risk of errors and enhancing overall efficiency.

Role Clarity and Responsibilities

In a busy kitchen, knowing exactly what’s expected of you is crucial. Role clarity reduces confusion and fosters accountability, ensuring that everyone can focus on their specific tasks without overlap or conflict.

Each role must be defined clearly to maintain order during peak times. When each team member understands their responsibilities this streamlines operations, and minimizes the potential for errors.

Clear roles also enhance individual accountability, as everyone knows what their responsibilities.

Consider the different stations in a kitchen: the sauté chef, the pastry chef, the garde manger, and so on. Each role is distinct, with specific duties and responsibilities. When everyone understands their role and how it fits into the larger picture, the kitchen runs like a well-oiled machine.

This clarity is particularly important during high-pressure situations, where any ambiguity can lead to mistakes and delays.

Team Building Activities

Team-building activities tailored for kitchen staff can enhance camaraderie and teamwork significantly. These activities foster a sense of unity and create bonds that translate into better collaboration during service.

Simple activities like group cooking challenges or team outings can break the routine, and build stronger relationships. When team members understand and trust each other, they work together more effectively, creating a more harmonious and efficient kitchen environment.

One effective team-building exercise involves rotating roles for a day. This allows team members to experience different aspects of the kitchen operation, fostering empathy and understanding. Another idea is organizing off-site events, such as cooking competitions or farm visits, which can strengthen the team’s bond outside the hectic environment of the kitchen.

Additionally, hosting regular team-building workshops focused on communication skills, conflict resolution, and stress management can equip team members with the tools they need to work together more effectively under pressure.

Continuous Learning and Development

Ongoing training and skill development are vital for maintaining a culture of learning and innovation in the kitchen. Encouraging continuous learning not only enhances individual skills but also strengthens the team as a whole.

Workshops, training sessions, and even informal knowledge-sharing sessions can keep the team updated on the latest culinary techniques and trends. This culture of continuous development ensures that the team remains adaptable and innovative, ready to tackle new challenges and improve their craft.

For example, inviting guest chefs to conduct classes or arranging for team members to attend culinary festivals and exhibitions can provide valuable exposure to new ideas and techniques. These experiences not only enhance the team’s skills but also inspire creativity and innovation in the kitchen.

Consider fostering a culture of mentorship, in which experienced chefs take on the role of guiding and nurturing newer team members. Doing so can create a supportive learning environment that benefits everyone involved.

Creating a Positive Work Environment

A respectful and supportive work culture is essential for a productive kitchen. Recognizing and celebrating team achievements boosts morale and motivates everyone to perform at their best.

Creating a positive work environment involves acknowledging the efforts of each team member and celebrating successes, no matter how small. This recognition fosters a sense of pride and belonging, leading to increased job satisfaction and better performance.

One way to create a positive work environment is to establish a system for regular performance reviews and feedback. This not only helps identify areas for improvement but also provides an opportunity to recognize and reward outstanding performance.

Additionally, implementing initiatives such as employee wellness programs, flexible scheduling, and opportunities for professional development can contribute to a more supportive and fulfilling work environment.

When team members feel valued and supported, they are more likely to be engaged and motivated, leading to better overall performance.

Leadership and Its Role in Team Dynamics

Leadership plays a pivotal role in shaping team dynamics and morale. Effective kitchen leaders lead by example, show empathy, and make decisive choices that inspire confidence and respect among team members.

Good leadership is about more than just managing tasks; it’s about inspiring and guiding the team. Effective leaders create an environment where teamwork thrives, and everyone feels valued and motivated to contribute their best.

One crucial aspect of effective leadership is the ability to communicate a clear vision and set achievable goals. By providing direction and clarity, leaders can help the team stay focused and aligned with the overall objectives of the kitchen.

It’s important to foster a culture of transparency and openness. Team members should feel comfortable sharing their ideas and concerns. This will enhance trust and collaboration within the team.

Leaders who actively listen to their team members and involve them in decision-making processes create a sense of ownership and accountability that drives performance.

Finally, leading by example—demonstrating a strong work ethic, maintaining a positive attitude, and showing respect for all team members—can set the tone for the entire kitchen. When team members see their leaders embodying the values and behaviors they aspire to, they are more likely to follow suit.

Conclusion

In the culinary world, teamwork is the secret ingredient to success. From the relationships we build with food purveyors to the final dish we present to guests, every aspect of the dining experience is enhanced by a connected team.

Implementing strategies such as effective communication, role clarity, team-building activities, continuous learning, and positive leadership is essential for fostering collaboration and achieving culinary excellence.

I encourage you to implement these strategies in your kitchens and share your experiences. Together, we can create culinary masterpieces that leave a lasting impression on our guests.

Building and leading culinary teams has been a rewarding journey, filled with challenges and triumphs. The power of teamwork has not only shaped my career but also the experiences of countless diners.

As we continue to evolve in the culinary world, let’s remember that our strength lies in our connections, and through them, we can achieve extraordinary culinary excellence. The journey of building a cohesive kitchen team is ongoing, but the rewards are well worth the effort.

Let’s strive to create kitchens where teamwork, respect, and passion for food come together to create unforgettable dining experiences.

Image: Microsoft Designer

KRG Hospitality. Restaurant Business Plan. Feasibility Study. Concept. Branding. Consultant. Start-Up.

by David Klemt David Klemt No Comments

Text, Email & Social Media Marketing

Text, Email & Social Media Marketing: Which is Best?

by David Klemt

A woman wearing a black-and-white-striped top checking her smartphone

Text-message marketing versus email marketing: which is best for your business?

One of the key topics that SevenRooms addresses in the first of their annual trends report is how operators can make the most of their marketing efforts.

Today, the primary marketing channels are text/SMS, email, and social media. An operator needs to understand their guests to know which will be most effective for their business.

Or, more accurately, an understanding of one’s guests is the key to leveraging a mix of those channels effectively.

An operator must consider their target audiences, and how they tend to engage with brands. Further, consideration must be given to people’s relationships with their phones.

As a real-world example, one of our clients’ guest pools skews significantly toward Baby Boomers. When discussing marketing strategy, the client expressed a concern when text marketing came up. They stated that their older guests would likely push back against this form of marketing.

However, no generation is a monolith. Therefore, I’ll be speaking in generalities when it comes to generational cohorts and their behavior.

Marketing Channel Engagement

Generally speaking, younger generations don’t seem to find text marketing invasive. Younger consumers are also used to engaging with and discovering brands and businesses via social media.

In contrast, an operator may find that their older Gen X and Baby Boomer guests prefer email marketing. It’s important to bear in mind that older generations also consume social media content. For example, SevenRooms findings show that 24 percent of Gen X and Baby Boomers can be influenced to visit a restaurant via F&B posts. However, these generations appear to engage with menu posts from restaurants they already follow.

That last bit of information tells me that older guests follow restaurants they’re considering visiting or have visited previously. Per SevenRooms data, the same goes for Millennials. That said, 43 percent of this generation are influenced by posts that showcase a restaurant’s personality.

Interestingly, just over half of Gen Z is influenced via video content from businesses they don’t already follow. These accounts are pushed to them via a platform’s engagement and discovery algorithms.

With the caveat that I’m painting different generations with broad strokes, posts that show off the menu may work best to engage older consumers. Posts that illustrate the personality of a brand and its team may resonate best with Millennials, and video content is king for grabbing the attention of younger consumers.

Businesses targeting a mix of consumers will want to develop a varied social media strategy. Content should consist of still photos and video that show off menu items, team members, and what guests can expect during a visit. Engagement will show an operator which posts are resonating the most with their followers and guests.

So, which marketing channel is best? All of them, when combined strategically.

An Effective Mix

Speaking of developing an effective strategy, SevenRooms asked operators about their social media marketing results.

Since the point behind marketing is to increase bookings to boost traffic and revenue, SevenRooms looked into which social media content achieved the best results.

Nearly 40 percent of operators surveyed said that organic posts result in the most bookings. This is followed by paid social media advertising, at 33 percent. Just over a quarter of operators surveyed pointed to influencer content as driving the greatest number of bookings.

One percent of operators say they don’t track their social media marketing results. For obvious reasons, this isn’t part of a winning strategy. If the results of an operator’s marketing efforts can’t be tracked, how can they know what works, and if they need to change an element of their strategy (such that it is)?

Nuance

As SevenRooms makes clear in their 2024 Restaurant Trends and Diner Expectations report, a multi-channel marketing strategy is a key to success.

Results will boil down to more than texting younger consumers and emailing older consumers. SevenRooms suggests what we at KRG Hospitality would also recommend: nuance.

An actual strategy is necessary, and that means being intentional with each marketing channel.

For context, an operator is likely best served to keep marketing text messages short. So, think reservation availability due to cancellations or no-shows. Email is a marketing channel best suited to longer messages. When it comes to social media marketing, a restaurant or bar’s social accounts should be viewed as relationship-building avenues.

In closing, an operator’s multi-channel marketing strategy requires a multi-pronged approach. Each channel must be leveraged differently. Text marketing shouldn’t be used the same way as email marketing messages, and neither should be used in the same way as a brand’s social accounts. When it comes to those accounts, a mix of posts is most effective for reaching different types of consumers.

The real keys are for operators to know who they’re targeting, track their marketing efforts, and develop an understanding of their guests. Throwing things against the wall to see what sticks just creates a mess; operators must be intentional in their marketing and operations to convert guests and achieve long-term success.

Image: Andrea Piacquadio via Pexels

Bar Nightclub Pub Brewery Marketing Agency Team

by David Klemt David Klemt No Comments

Create a Memorable Guest Experience

Create a Memorable Dining Experience for Your Guests

by Nathen Dubé

A table setting featuring white plates, green cloth napkins, and water glasses, with a vase and flower on the table

Creating a memorable dining experience goes beyond serving delicious food; it’s about crafting an atmosphere that engages all the senses.

When an operator and their team make someone feel special, they ensure that guest leaves with lasting memories.

Below, an exploration of the key elements that contribute to an unforgettable dining experience, from ambiance and service to unique touches that set your establishment apart.

Achieve the Right Ambiance

Lighting

Lighting plays a crucial role in creating the right mood for your dining space.

It can enhance the overall atmosphere, highlight key areas and features, and improve the dining experience significantly.

Benefits

  • Enhance the overall atmosphere.
  • Highlight key areas and features.
  • Improve the dining experience.

Implementation Tips

  • Use dimmable lights to adjust the ambiance throughout the day.
  • Incorporate a mix of task, ambient, and accent lighting.
  • Highlight architectural features or artwork with focused lighting.

Use a combination of chandeliers and strategically placed LED lights that can be dimmed to create a cozy, intimate setting for evening diners.

This setup creates a warm and inviting atmosphere, enhancing the overall dining experience significantly.

Music and Sound

The right music can complement the dining experience and contribute to the overall ambiance.

It’s important to gain an understanding of how music sets the tone and mood. From there, an operator can tailor playlists to enhance different dayparts.

Benefits

  • Set the tone and mood.
  • Enhance the dining atmosphere.
  • Can be tailored to different times of the day.

Implementation Tips

  • Curate playlists that match the theme and time of day.
  • Ensure the sound system provides clear, high-quality audio.
  • Keep the volume at a level that allows for conversation.

Implement a dynamic music system that plays upbeat tunes during breakfast and lunch, transitioning to softer, more relaxing music in the evening.

This thoughtful curation improves the guest dining experience significantly, making each visit unique and enjoyable.

Deliver Exceptional Service

Staff Training

Well-trained staff are essential to delivering top-notch service.

Proper training enhances guest satisfaction, improves operational efficiency, and promotes a positive dining experience.

Benefits

  • Enhance guest satisfaction.
  • Improve operational efficiency.
  • Promote a positive dining experience.

Implementation Tips

  • Train staff on service standards and etiquette regularly.
  • Encourage a guest-centric approach.
  • Provide ongoing feedback and development opportunities.

Client Story

At a popular bistro, we implemented a comprehensive training program with a focus on education, attentiveness and personalization. Staff are trained to remember guests’ preferences, which increases guest loyalty and positive reviews.

This approach ensures that guests feel valued and appreciated, enhancing their overall dining experience.

Personalization and Attention to Detail

Personalizing service makes guests feel as though they’re important (which they are) and an operator values their business.

A commitment to personalization helps create unique and memorable experiences. In turn, this approach encourages repeat visits and word-of-mouth referrals, and enhances guest satisfaction.

Benefits

  • Create a unique and memorable experience.
  • Encourage repeat visits and word-of-mouth referrals.
  • Enhance guest satisfaction.

Implementation Tips

  • Remember and acknowledge repeat guests.
  • Customize menu options to account for dietary preferences and restrictions.
  • Pay attention to small details like table settings and presentation.

Client Story

A dog-friendly cafe on which I consulted now offers personalized dog treats and complimentary toys for guests’ pets on special occasions.

This thoughtful gesture delivers a significant impact, making pet owners feel their furry friends are truly welcome and appreciated.

Unique Touches

Signature Dishes and Beverages

The creation of standout menu items sets an establishment apart.

Signature dishes and beverages attract guests looking for unique experiences. They also encourage social media sharing and word-of-mouth, boosting a restaurant’s reputation.

Benefits

  • Attract guests looking for unique experiences.
  • Encourage sharing on guests’ social media accounts, and leverage word-of-mouth marketing.
  • Build a restaurant’s reputation and standing in its community.

Implementation Tips

  • Develop signature dishes that showcase culinary prowess.
  • Offer unique, handcrafted beverages.
  • Highlight local ingredients and seasonal specials.

Notes from the Field

At our consultancy, we specialize in designing signature food and drink programs tailored to each new concept we work on.

Our process begins with understanding the unique vision and target audience of each concept. We then develop standout menu items that showcase culinary expertise and creativity, ensuring they become memorable highlights for guests.

These signature experiences not only attract new guests but also encourage social media sharing and word-of-mouth referrals. We focus on creating unique and engaging offerings to set up each concept to build a strong reputation as a must-visit destination, driving both engagement and growth.

Our personalized approach ensures that every guest project features distinctive, appealing elements that set it apart in the competitive hospitality landscape.

Engaging Decor and Theme

Well-considered decor and theme enhances the dining experience by creating a memorable and immersive environment.

These design elements differentiate an establishment from competitors, and enhances guest enjoyment and satisfaction.

Benefits

  • Create a memorable and immersive environment.
  • Differentiate a venue from competitors.
  • Enhance the guest experience and how guests perceive the brand.

Implementation Tips

  • Choose a theme that reflects the brand and cuisine.
  • Incorporate decor elements that tell a story and evoke emotion.
  • Ensure the design is cohesive and enhances the overall dining experience.

Notes from the Field

At KRG Hospitality, we excel at envisioning interiors that express and enhance the themes of each client concept.

For a seafood restaurant, we created an interior that brings the marine environment to life with subtle and sophisticated design elements. This immersive decor, combined with the restaurant’s fresh seafood menu, provides guests with a unique and memorable dining experience.

By aligning the interior design with the restaurant’s theme, we create spaces that delight guests and become talking points. Our attention to detail, coupled with the client’s commitment to high-level operation, encourages word-of-mouth referrals and repeat visits. The thematic details we pursue ensure that every project we work on delivers a cohesive and engaging experience that resonates with guests.

Conclusion

Creating a memorable dining experience requires a combination of ambiance, exceptional service, and unique touches. Focusing on these key elements ensures that an operator’s guests leave with lasting memories.

Crucially, this also stokes their desire to return.

Craft the right ambiance with thoughtful lighting and music. Train staff to deliver exceptional and personalized service. Add unique touches like signature dishes and engaging decor. Each of these are invaluable parts of a winning strategy that elevates a concept. These elements work together to create a dining experience that guests will remember and talk about long after they leave.

Are you ready to elevate your dining experience? Contact us today to learn how we can help you create an unforgettable environment for your guests.

Image: Pranav Jain via Pexels

KRG Hospitality Start-Up Restaurant Bar Hotel Consulting Consultant Solutions Plans Services

by David Klemt David Klemt No Comments

Going Remote: A New Era for Hospitality

Going Remote: A New Era for Hospitality Coaching

by Doug Radkey

 

An AI-generated image of a man in a suit speaking remotely via computer to a woman in a suit

Note: AI-generated image.

Did you know that over the course of the past five years, the number of remote workers in the US has jumped by a staggering 44 percent?

Over the past 12 years, that number is an astounding 159 percent, and it shows no sign of slowing down.

The hospitality industry, like many others, is embracing a new era of remote work. This shift is now transforming how bars, restaurants, and hotels receive coaching and consulting services.

How can remote hospitality coaching help you start, stabilize, or scale your business? Leveraging remote coaching can provide you with flexible, cost-effective, and expert guidance no matter where you are.

Large markets such as Toronto, New York, London, and Los Angeles, for example, are no longer the only cities that can receive impactful one-on-one advice to better their businesses.

The Rise of Remote Work in Hospitality

Remote help was once a rarity in hospitality. However, the pandemic accelerated its adoption across the industry.

Much like other elements of technology in this industry—remote coaching, for example—allows hospitality businesses in any areas to access advice and support. Indeed, it no longer matters if a business is rural or in a global destination.

Remote consulting is the great equalizer, providing underserved communities with valuable insights. For decades, most agencies narrowed their focus toward projects in major cities.

Further, it provides flexibility and convenience. Anyone can schedule coaching sessions at a time that works best for them, or when an issue arises that calls for real-time intervention.

Removing the need for travel—and the associated costs—results in more cost-effective results. For several years now, KRG Hospitality has empowered clients in even the most far-flung destinations to obtain the consulting and coaching to start, stabilize, and scale their business.

Have a stable internet connection or decent cell reception? Then you’re all set.

Key Areas of Focus

Whether you’re starting a new restaurant, stabilizing a boutique hotel, or scaling a bar, a remote coach provides the structured guidance needed to navigate challenges and achieve success.

One example is onboarding a coach to help you start a restaurant by providing guidance through weekly calls that cover each phase of development. This often begins with an initial discovery call to understand your vision and goals, followed by coaching you through the variety of playbooks you need to develop strategic clarity.

The coach assists with everything, from site and support team selection to interior design, equipment selection, and construction management. From there, the operational setup phase may include coaching you through hiring and training, and developing standard operating procedures (SOPs). Your coach can also help you with pre-opening preparations, from marketing, menu development, and final inspections. Following a comprehensive checklist ensures you open on time, and on budget.

A second example is onboarding a coach for a boutique hotel seeking to stabilize operations. Weekly calls following an operational audit allow the coach to guide you through a short-term and long-term ImpactMAP. This tool focuses on brand strategy, internal programming, marketing plans, technology, systems and SOPs, people and culture, financial wellbeing, and mindset.

Regular coaching calls ensure continuous improvement and adaptation of strategies, leading to a stabilized and profitable business.

For a third example, consider a bar seeking to scale beyond one location. Through weekly calls, a remote coach can provide guidance on developing a scalable strategy. You have to remember, scaling your business isn’t just about replication; it’s about strategic adaptation.

A remote coach can ensure that you’re truly ready financially, operationally, and mindfully for this next step in your journey of developing a true legacy in this industry.

Tools that Enable Remote Coaching

Remote coaching is greatly enhanced by the use of various tools and technologies that facilitate communication, organization, and data-driven decision-making.

Video conferencing platforms such as Zoom, Microsoft Teams, and Google Meet enable real-time communication between coaches and clients, ensuring effective and timely guidance.

Project management software such as Trello, Asana, and Monday help organize tasks and track progress. These platforms ensure all aspects of the coaching process are efficiently managed and executed. Additionally, data analytics tools such as POS and PMS systems provide valuable insights, allowing coaches and clients to make informed decisions based on comprehensive data analysis.

During the pandemic, we successfully used remote coaching to help launch a thriving restaurant in Orlando. Due to pandemic-ear travel restrictions, we developed the project with the clent without setting foot on the property until a year after its grand opening. Leveraging video conferencing platforms, we conducted real-time strategy sessions with the restaurant’s leadership team.

We utilized project management tools to organize tasks, track progress, and ensure that every aspect of the restaurant’s development was managed meticulously. Data analytics tools provided valuable insights into market trends, guest preferences, and operational efficiencies, allowing us to make informed decisions remotely.

Despite the challenges posed by the pandemic, this approach ensured the restaurant opened smoothly, and achieved immediate success. This real-life example demonstrates the power of technology and effective remote coaching in the hospitality industry.

Overcoming Challenges

Overcoming the challenges of remote coaching requires strategic measures to ensure effective communication, build trust, and manage technical difficulties.

Maintaining clear and effective communication is crucial, which can be achieved through regular check-ins and video calls.

Building trust is important for the relationship to work. This involves consistent interactions and transparent communication. Despite physical distance, it’s key to the success of any project to establish a rapport between the coach and the client.

Addressing the potential of technical difficulties prevents disruptions from happening. This ensures highly effective relationships, and more successful outcomes. The right coach will not only help you start your business, they’ll be the first one to think about calling if you need help stabilizing, or want to scale.

Implementing Remote Coaching

When considering a coach for your bar, restaurant, or hotel, start by assessing your needs. This will help you identify which areas of your business will benefit the most from remote coaching.

Next, choose the right coach by selecting someone with the expertise, values, and experience that align with your specific requirements. It’s crucial to set clear goals, so define the objectives and expectations for your coaching sessions. Doing so ensures that both you and the coach are aligned on desired outcomes.

Finally, commit to regular reviews, and the adjustment of coaching strategies. This approach involves ongoing evaluations to ensure continuous improvement, and adaptation to any evolving challenges or opportunities in your business.

Image: DALL-E

KRG Hospitality Start-Up Restaurant Bar Hotel Consulting Consultant Solutions Plans Services

Top