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The Florida Theater in Jacksonville, Florida
by David Klemt David Klemt No Comments

Top 10 States Attracting High Earners

Top 10 States Attracting High Earners

by David Klemt

The Florida Theater in Jacksonville, Florida

Using the inflow and outflow data of tax filers earning $200,000 or more, SmartAsset identifies the top ten states attracting high earners.

When it comes to the number-one state, “it’s not even close,” says SmartAsset Advisors. Not surprisingly, several top inflow cities (according to Redfin data) line up with SmartAsset’s top inflow state list.

So, why should this information matter to operators? Plainly, it’s important market information. Population, household income, and age information are crucial considerations when opening any business.

In fact, KRG Hospitality includes such data (and much, much more) when conducting research for our proprietary feasibility, business, and concept plans. Among many elements of opening a restaurant, bar, hotel, or entertainment venue, the income of one’s target audience is crucial.

Knowing where high-income households are leaving and moving to can inform many operator decisions. Where should one open their first concept? Which markets should one consider for expansion? What type of concept will work in a market? What are the threshold price points for menu items? How will this information help inform design choices?

Operators need to recoup their outlay. The income of a concept’s ideal guest should be as important to an operator as knowing their costs.

Top Ten Inflow States

Interestingly, the top state on this list did experience significant outflow in 2020. In fact, the state lost 11,756 high-earning households in 2020.

However, the state also added 32,019 such households, netting 20,263 high earners.

  1. Utah
  2. Idaho
  3. Nevada
  4. Colorado
  5. Tennessee
  6. South Carolina
  7. North Carolina
  8. Arizona
  9. Texas
  10. Florida

Another compelling detail of the states on this list pertains to income tax. In short, three of the states don’t levy personal income tax.

Above, they’re the states in bold: Florida, Nevada, and Texas.

Top 10 Outflow States

So, above are the ten states are seeing the greatest an inflow of high-earning households. Which means, of course, there’s an inverse.

Below, the ten states experiencing the greatest outflow of high earners. Unsurprisingly, SmartAsset deems several entries on the list high-tax states. Also, Washington, DC, is a high-tax area.

Moreover, the list below includes five of the top ten high personal income tax jurisdictions (in bold).

  1. Ohio
  2. Minnesota
  3. Washington, DC
  4. Maryland
  5. New Jersey
  6. Virigina
  7. Massachusetts
  8. Illinois
  9. California
  10. New York

However, it’s not as though these states are seeing a massive exodus of high-earning households. In fact, per SmartAsset, these states have more high-income households than the national average.

Nationally, high-earning households account for less than seven percent of all tax filers. According to SmartAsset, nearly nine percent of tax filers are high-income households in the top ten outflow states.

Image: Trevor Neely on Unsplash

Rum and Coke cocktail
by David Klemt David Klemt No Comments

Celebrate Two August Bar Holidays with Rum

Celebrate Two August Bar Holidays with Rum

by David Klemt

Rum and Coke cocktail

If you and your team have a commitment to programming and promotions, you have to love all the bar holidays available to you in August.

Not only are there six wine holidays in August, there are two holidays that call for rum. In fact, August is National Rum Month.

On August 16 you have the opportunity to program for National Rum Day. Obviously, rum is a legendary spirit with loads of history. So, you’ll want to honor it correctly—get creative and pull out all the stops.

Of course, one excellent way to celebrate rum is with famous perfect builds of classic rum cocktails. One of these classics is the iconic Mai Tai. Oh, yeah—that’s the other rum holiday in August!

After you program for Tuesday, August 16, prepare for Mai Tai Day on Tuesday, August 30.

June 30 is NOT Mai Tai Day

Now, if you Google “National Mai Tai Day” or “Mai Tai Day,” you’ll get an interesting result. You’ll see that some say National Mai Tai Day is June 30.

Well, Trader Vic’s says that’s absolutely not the case. In fact, a proclamation from the City of Oakland declares August 30 is Mai Tai Day.

On August 30, 2009, at-large councilmember Rebecca Kaplan made it official.

But why, I hear you asking (maybe, possibly), should we take Kaplan’s word for it? For me, it’s because Trader Vic’s themselves confirm that August 30 is “the real” Mai Tai Day.

Okay, but why should we take Trader Vic’s word for it? Because Trader Vic himself is the inventor of the Mai Tai.

Fact not Fiction

As I often point out when diving into cocktail history, much of what we “know” about certain drinks is lore. Either we simply can’t be 100-percent certain about a cocktail’s origins or multiple people are given the credit.

I mean, in some cases multiple people take the credit (and the glory) for themselves.

However, that’s not the case with the legendary Mai Tai. We know that Victor J. “Trader Vic” Bergeron is the classic cocktail’s creator.

Getting inspiration from traveling and operator peer Donn “Don the Beachcomber” Beach, Bergeron transformed his bar Hinky Dink into Trader Vic’s.

So, what do many (most, if we’re honest) operators like to do when they open or rebrand their business? Come up with a signature drink or dish.

In the case of Trader Vic’s, the Mai Tai was born.

The Real Mai Tai

Interestingly—perhaps sadly—the Mai Tai is often the subject of “mistreatment.” In part, we can blame Trader Vic for this.

Now, before you break out your pitchfork, I’m not vilifying Trader Vic. However, he did refuse to share his Mai Tai recipe with others. Author Wayne Curtis explains that this secrecy is “why we have so many bad Mai Tais with pineapple juice and other hideous additions.”

Those hideous additions? Juices, an array of rum styles, floats, garnishes beyond a lime shell and mint sprig… It’s likely you’ve never seen consistency in Mai Tai builds.

As Trader Vic himself tells it: “I took down a bottle of 17-year old rum. It was J. Wray & Nephew rum from Jamaica—surprisingly golden in color, medium bodied but with the rich pungent flavor particular to the Jamaican blends.”

So, that dispels the notion that you use a light rum and a dark rum to build a Mai Tai. He also only added orgeat, orange curaçao, rock candy syrup (the recipe calls for demerara simple), and fresh lime juice.

To be fair, it’s said that the popularity of the Mai Tai forced the J. Wray & Nephew rum (almost) to “extinction.” Rumor has it that original bottles can command auction prices of $50,000 or more.

Trader Vic’s Original Mai Tai Recipe

A lot of us like to put our spin on things. However, there’s an official recipe from the official creator of the Mai Tai.

So, let’s honor Trader Vic and his iconic creation. Below is the recipe that most closely follows the Trader Vic’s spec. Obviously, nobody expects you to track down a $50,000 bottle of rum to follow the original with ruthless precision.

  • 1 oz. Light rum
  • 1 oz. Dark rum
  • Fresh lime juice (keep half of the squeezed lime’s shell)
  • 0.5 oz. Orange curaçao
  • 0.25 oz. Orgeat
  • 0.25 oz. Simple syrup
  • Fresh Mint Sprig
  • 1 cup Crushed ice

Add crushed ice to a shaker. Some bartenders also add some ice cubes. Next, add the liquid ingredients, and shake. Pour—without straining—into a double Old Fashioned glass. Garnish with the lime shell and mint spring. That’s right—the original recipe doesn’t call for a pineapple wedge or cherry.

Image: Blake Wisz on Unsplash

"Life's too short to drink bad wine" cork
by David Klemt David Klemt No Comments

August: Attack of the Wine Holidays

August: Attack of the Wine Holidays

by David Klemt

"Life's too short to drink bad wine" cork

August doesn’t claim just one or two or even three wine holidays, there are actually six such holidays during this month.

Kicking off August are International Albariño Day and National White Wine Day. Obviously, those days have come and gone.

However, there are still four more wine holidays you can leverage:

  • National Prosecco Day on Saturday, August 13;
  • Thursday, August 18 is National Pinot Noir Day;
  • National Red Wine Day takes place on Sunday, August 28; and
  • Monday, August 29 is International Cabernet Sauvignon Day.

So, that’s just over two weeks to draw in guests, move some inventory, and generate revenue. Below you’ll find crash courses in three varietals so you and your team can speak with guests in a way that reduces or outright eliminates wine intimidation.

As a cool bit of trivia, two of the varietals we celebrate this month are among the six “original” Noble Grapes: Pinot Noir and Cabernet Sauvignon. The other four, for the curious, are Merlot, Chardonnay, Riesling, and Sauvignon Blanc.

Prosecco 101

First, yes, like Champagne, Prosecco is a sparkling wine. However, despite all the comparisons made between Prosecco and Champagne, the bubbles and production methods are just about the only similiarities between the two.

Champagne, of course, is French. Prosecco hails from Italy and is the country’s top sparkling wine. Like Champagne, Prosecco is protected and must be produced in a specific region.

To be Prosecco, the wine must consist of 85 percent Glera. There are two other grapes producers may use: Chardonnay and Pinot Noir.

Until recently, Prosecco (a.k.a. as you now know, Glera) has been treated as “lesser than” Champagne, commanding much lower prices. However, producers are now making bottles that range from inexpensive to higher end. In fact, you’ll find Prosecco holding its own against its French counterpart on many fine-dining menus.

To impress with Prosecco food pairings, go with cheese, cured meats, and pizza. Pizza and Prosecco? You can’t go wrong there!

Pinot Noir 101

Given that Pinot Noir finds itself in blends, Champagne, Prosecco, and other sparkling wine, you can get creative when celebrating National Pinot Noir Day.

For American operators, two of the top Pinot Noir-producing states are California and Oregon.

In Oregon, Willamette (rhymes with “damn it”) Valley produces incredible Pinot Noir. When it comes to California, look for bottles from Russian Rivery Valley, Sonoma, and the Saint Lucia Highlands.

For Canada, the top production regions are Ontario, British Columbia, Québec, and Nova Scotia. In particular, look for bottles from Prince Edward County, the Niagara Peninsula, and Okanagan County.

Generally speaking, Pinot Noir tends to be light or medium in body. So, if conducting a tasting, you may want to taste people on Pinot Noir before bolder red wines.

When it comes to food pairings, remember that this is a more “delicate” varietal. So, you’ll want to avoid dishes and food items with big, bold, rich flavors. This is a wine that pairs wonderfully with a variety of cheeses.

Cabernet Sauvignon 101

Ah, Cab Sauv. For both America and Canada, Cabernet Sauvignon is among the most popular varietals. It’s so popular in the US that it’s called the King of Grapes.

As you likely can guess, California is the top Cab Sauv-producing state in America. In particular, Napa Valley is known for world-class Cabs.

While most people think of California, Bordeaux, and Tuscany, Canada also produces fantastic Cabernet Sauvignon. Interestingly, the grape grows well (as do many varietals we associate with Bordeaux) throughout Canada.

However, Prince Edward County and the Niagara Peninsula are two of the best regions for Canadian Cab Sauv.

A bigger and bolder wine than Pinot Noir, Cabernet Sauvignon pairs well with rich, bold foods. If it’s grilled, smoky, peppery or otherwise assertive, Cab Sauv will likely play well with it.

So, there you have it. Two weeks of wine holidays for you to showcase your wine inventory and pairing skills. Cheers!

Image: D A V I D S O N L U N A on Unsplash

Stay Weird neon sign with purple background
by David Klemt David Klemt No Comments

Stand Out with Weird Holidays: August 2022

Stand Out with Weird Holidays: August 2022

by David Klemt

Stay Weird neon sign with purple background

Want to stand out from from other restaurants and bars in your area? Then commit to keeping it weird.

Several “holidays” are set against every date on the calendar, and August is no exception. These holidays range from mainstream to “weird.”

Pay attention to the latter to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing?

Of course, you shouldn’t try to celebrate every holiday, weird or otherwise. And this month’s list in no way includes every odd holiday.

Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

For July’s list, click here.

August 5: National Work Like A Dog Day

It probably sounds like this day is all about being as productive as possible at work. However, National Work Like a Dog Day is a celebration of service animals (mainly dogs). So, this is the day to invite your guests with service animals to grab a bite and drink and make new friends—four-legged and otherwise—at your bar or restaurant.

August 8: National Happiness Happens Day

This is a day that focuses on finding happiness wherever we can. And as we know, there’s plenty of happiness to be found in local restaurants and bars. National Happiness Happens Day is a blank canvas on which to create a fun, engaging promotion.

August 8: National Dollar Day

For the history nerds out there—and I say that with reverence, not ridicule—the first US dollar was minted in 1794. Leveraging this holiday is as simple as offering a food or drink item for $1. Of course, that’s if such a discount is legal where you’re operating. And I recommend requiring the purchase of a full-price item to receive the discount.

August 11: National Rasberry Bombe Day

If you’re not familiar with the raspberry bombe, you’re probably not alone. This tasty treat isn’t a commonly known dessert item. A raspberry bombe is a pastry that consists of heavy cream, sugar, candied fruit (raspberries, in this case), and nuts placed in a spherical design. The bombe is then frozen before being served. Bonus points for adding rum before freezing.

August 12: National Vinyl Record Day

There are a couple ways to celebrate this holiday. One, you can require your house DJ or hired gun to spin actual records. Two, you can team up with your local vinyl store to create a mutually beneficial promotion. Get a little creative and celebrate that warmest of sonic mediums, the vinyl record.

August 15: Discovery Day

This day likely isn’t very weird to Canadians. In particular, it’s well-known among those familiar with the Yukon. But for the rest of us, this is a celebration of the discovery of gold in this famed area. Celebrate with gold-flaked F&B items, caramel-drizzled desserts and cocktails, and whatever else you can think of where gold makes sense.

August 20: World Honey Bee Day

Where would we be without the honey bee? Not in a good place at all, that’s where. Perfect your Bee’s Knees and other cocktails that feature honey. And, of course, feature honey in some creative places on your food menu as well.

August 27: National Just Because Day

Obviously, this is another awesome blank-slate cocktail. You can essentially create any promotion you want to celebrate this day. Why? Because whatever you choose to do, it’s just because.

August 29: According to Hoyle Day

Here’s an odd one for you. On According to Hoyle Day, you live life according to one of the 300 (!) games for which Edmond Hoyle wrote the rules. This day certainly requires getting creative but card games and cocktails do go hand in hand.

August 31: National Eat Outside Day

Hey, guess how this day is celebrated…

Image: Dan Parlante on Unsplash

Klondike Original Choco Taco
by David Klemt David Klemt No Comments

How One Resort Fills the Choco Taco Void

How One Resort is Filling the Choco Taco Void

by David Klemt

Klondike Original Choco Taco

We hate to be the bearers of bad news but after 40 years Klondike is officially retiring the Choco Taco, now a casualty in the supply chain battle.

According to the Klondike website, the decision to discontinue the Choco Taco comes down to demand. After four decades, the Choco Taco is falling to the wayside so that Klondike can focus on the rest of their legendary portfolio.

Unfortunately, sometimes intense consumer demand can lead to hard choices. Per Klondike, a spike in demand for their product lineup means narrowing their focus. So, we must all bid a fond but bitter farewell to the Choco Taco.

Now, lest we raise an eyebrow and cast a cynical eye toward this news, Klondike provides an assurance this isn’t a PR stunt. Cruise on over to their Instagram account and you’ll see a post denying any stunt Choco Taco retirement. Observe:

 

View this post on Instagram

 

A post shared by Klondike (@klondikebar)

It’s a bummer and a fake or quasi-discontinuation would be welcome. However, this appears to really be happening.

Filling the Void

Now, the great news is that restaurant and bar owners can recreate the flavors of the Choco Taco. Below, you’ll find a recipe from a casino resort offering their guests a taste of their favorite ice cream treat.

Calling Atlantic City home, Oceans Casino Resort and their F&B team are the masterminds behind the Chocotini. This $11 cocktail is available at Oceans now through the end of August.

Wisely, Oceans is making the Chocotini available to guests via four locations on property. Guests can order one at the Lobby Bar, restaurants Distrito and Makai, and the property’s Topgolf Swing Suite. Notably, Ocean Casino Resort boasts the largest Topgolf Swing Suite in America.

 

View this post on Instagram

 

A post shared by Ocean Casino Resort (@theoceanac)

In fact, Oceans recently completed a $15 million property improvement—and has committed to investing a further $85 million into the resort. With amenities like HQ2 Beachclub, this casino resort rivals Las Vegas night- and daylife. Sets by Tiësto, DJ Snake, and Steve Aoki near the Atlantic City Boardwalk? Yes, please, and hand me a Chocotini.

Of course, you and your bar team can also create a creamy, chocolatey Martini to provide guests with a Choco Taco-like treat. I recommend also testing out a non-alcohol version for a tasty and booze-free sip.

Chocotini

Oceans Casino Resort Chocotini

Recipe and image courtesy of Ocean Casino Resort

First, prepare a Martini glass by striping the interior with chocolate syrup. If preferred, place in refrigerator to chill glass and harden syrup striping. Add vodka, liqueurs, and cream to a shaker with ice. Next, shake until well chilled and strain into prepared Martini glass. Top with whipped cream, and garnish with chocolate chips and waffle cone piece.

Image: Klondike

World of Wine Porto grape wall relief
by David Klemt David Klemt No Comments

One White Wine, Two Wine Holidays

One White Wine, Two Wine Holidays

by David Klemt

World of Wine Porto grape wall relief

In August, operators and their front- and back-of house teams can celebrate two restaurant and bar holidays with one white wine.

Obviously, that means two bites at the apple—or grape (my apologies, I’ll see myself out)—in the same week. In turn, that generates revenue and move wine inventory.

Okay, so what wine does double duty in August? Albariño, a popular white wine with origins in Portugal. In fact, there are two countries that dominate Albariño production, Portugal and Spain.

On Monday, August 1, your guests have the opportunity to celebrate International Albariño Day. Just three days later, August 4, we have National White Wine Day. How convenient!

As we know, while many of today’s guests have their favorites and stick to them, they like to try new things. This August, add Albariño to your Chardonnay, Moscato, Pinot Grigio, and Sauvignon Blanc lineup.

So, what do you need to know about Albariño? Let’s take a look at this refreshing white wine below.

The Wine Nerd Stuff

As I say above, Albariño traces its origins to Portugal. In its home country, this varietal’s name is Alvarinho.

Most people who are familiar with Albariño are familiar with bottles from Spain. So, Albariño is the same grape as Alvarinho.

Call it by either name, this white wine is an Old World wine. In fact, some of these vines are a few hundred years old. For those wondering, Old World wines come from Europe, speaking generally. And New World wines? Well, they come from anywhere not in Europe.

However, there is indeed New World Albariño. Also, if you happen to operate a restaurant or bar in North America, these New World versions can be easy to acquire.

Unsurprisingly yet conveniently, there are wineries producing Albariño in California. Of course, these California Albariños are different than their Portuguese and Spanish counterparts. California’s Central Coast wine region is warmer than Spain’s cool Galicia region.

The Flavors and Aromas

Alright, so what’s Albariño like on the nose and palate, and how does it finish? To answer these questions, let’s look at the Old World wine first.

Again, I’m speaking about this white wine in broad strokes. You and your staff will need to taste a few bottles to understand their nuances.

So, Portuguese and Spanish Albariño tends to be light-bodied and dry, with high acidity. On the nose, expect peach and citrus like grapefruit, lemon, and lime. You may also detect a hint of wet stone, owing to its minerality.

On the palate, there’s usually a touch of salinity, plenty of acid, and notes of grapefruit, honeysuckle, nectarine, honeydew, and granite. Expect a long, dry finish.

Now, since Old World versions tend to be grown in cool climates, they tend to be light-bodied. Since Californian Albariño grows in a warmer climate, its characteristics are different.

Generally speaking, California Albariño is medium-bodied in comparison to its Old World counterparts. The Californian wines tend to have both floral and tropical notes on the nose. Along with the notes one would expect from Spanish and Portuguese wines, California Albariño can also feature orange and elderberry flavors.

Don’t Forget the Food

Obviously, wine pairs well with food—that should go without saying. And it would have too, but I said it.

Anyway, maximize guest spend by including your back-of-house team for your International Albariño Day and National White Wine Day promotions.

For this varietal, think lighter foods. Seafood, freshwater fishes, chicken, tofu, salads, grilled vegetables, and fruits pair well with Albariño.

Of course, you’ll also want to consider cheese pairings. So, try your Albariños with Chèvre, Manchego, Burrata, Feta, Gruyère, and Brie.

You have time to add some crisp, delicious Albariños from multiple regions to your menu. Create two promotions that showcase these wines and lure in your guests with irresistible pairings.

Cheers!

Image: World of Wine Porto, Portugal (Hayffield L on Unsplash)

Craft cocktail in upscale bar
by David Klemt David Klemt No Comments

Blasphemy! National Scotch Day Cocktails

Blasphemy! National Scotch Day Cocktails

by David Klemt

Craft cocktail in upscale bar

Psst! Don’t tell the purists but this article encourages the adulteration of Scotch by combining it with other ingredients to make *gasp!* cocktails.

Now, I jest…mostly. To be fair, I don’t often encounter purists who scoff or outright lost their minds if someone doesn’t enjoy their favorite spirit neat. However, it does happen every now and again. Seriously, it shouldn’t really matter how someone decides to order and enjoy their drinks. Want to order Johnnie Walker Blue Label with soda? Go for it.

So, below you’ll find cocktails rather than bottles for National Scotch Day. Sure, you can contact your reps, incur costs, and bring in some boast-worthy bottles. However, you can also spotlight what you already have on hand with revenue-generating Scotch cocktails.

No, you won’t find Scoch & Soda or the Rusty Nail among the recipes below. I would hope you and your bar team already have those down since they’re essentially two-ingredient drinks.

Also, I’ll award bonus points to anyone who locks eyes with a Scotch snob as they gulp down a Glenmorangie Signet Penicillin. Sure, that’s petty of me; it’s also fun. What are the bonus points good for? Hey, why are you asking so many questions?

A quick note: If you’d rather go with food on this holiday, check out our Scotch and cheese pairing article.

Penicillin

So, I’m going to start with my personal favorite Scotch cocktail. If you’re a KRG Hospitality regular, you already know this is one of my favorite drinks in general.

This is a modern-day classic—the Penicillin dates all the way back to the early 2000s. Operator, bartender, and cocktail creator calls for two types of Scotch to make this delectable drink.

  • 2 oz. Blended Scotch
  • 0.75 oz. Lemon juice, freshly squeezed
  • 0.75 oz. Honey-ginger syrup (1 cup honey, 1 cup water, 1 6-inch bit of peeled and thin-sliced ginger)
  • 0.25 oz. Peaty Islay Scotch to float
  • Candied ginger to garnish

Prepare a rocks glass with ice. Add first three ingredients to a shaker with ice, and shake until well chilled. Strain into the rocks glass and float Islay Scotch on top. Then, garnish and present.

For the syrup: Combine syrup ingredients in a saucepan and bring to boil. Reduce, simmer for five minutes, and set aside overnight in refrigerator. The next day, strain through cheesecloth.

Rob Roy

If you want to be flippant about it, the Rob Roy is a Scotch Manhattan. Of course, it’s easy to make that argument as cocktail historians believe the Rob Roy is an homage. At any rate, both are true classics, dating back to the late 1800s.

One of the fun elements of the Rob Roy is creating a signature version. Obviously, the Scotch and vermouth selection will impact the flavors of this drink. So, come up with a combination all your own to make this one of your bar’s specialties.

  • 2 oz. Scotch
  • 0.75 oz. Vermouth (equal parts sweet and dry vermouths to make a Perfect Rob Roy)
  • 0.75 oz. Angostura Bitters
  • Brandied cherries to garnish

You’ll want to ensure you have chilled cocktail or Nick & Nora glasses on hand before starting this build. Combine the first three ingredients in a mixing glass with ice. Stir unti well chilled and strain into chilled glass. Spear cherries, garnish, and serve.

Bobby Burns

Interestingly, some believe this cocktail is a riff on the Rob Roy. So, why not have Rob and Bobby on your National Scotch Day drink menu?

Now, the drinks are similar, but the flavor profiles are vastly different. After all, the ratio of Scotch to vermouth is 1:1, and the recipe uses Bénédictine rather than bitters.

  • 1 oz. Blended Scotch (supposedly, this should be at least 12 years old)
  • 1 oz. Sweet vermouth
  • 0.5 oz. Bénédictine
  • Lemon peel to garnish

Of course, this is where the argument that the Bobby Burns is a version of the Rob Roy gets stronger. See the build instructions for the Rob Roy above? Do the same, but garnish with a lemon peel.

Blood & Sand

Oddly enough, we don’t know the creator of this drink. We do know it appears in Harry Craddock’s The Savoy Cocktail Book, published in 1930. However, we don’t know for certain that he’s the inventor.

At any rate, we do know this 1:1:1:1 cocktail is delicious and a hit with whiskey fans.

  • 0.75 oz. Scotch
  • 0.75 oz. Cherry Heering
  • 0.75 oz. Orange juice, freshly squeezed
  • 0.75 oz. Sweet vermouth
  • Orange peel to garnish

Again, make sure you have chilled glassware to build this cocktail. In this case, coupes and cocktails. Combine all ingredients but the garnish in a cocktail shaker with ice and shake well. Next, strain into the glass, then garnish and present.

Rusty Compass

So, this build is a bit different from the others in that it calls for a particular Scotch and two specific liqueurs. Also, this one is bold as the Scotch you’ll use is rather powerful.

Obviously, this is a bit like a Rusty Nail, so you shouldn’t have any trouble with the recipe.

  • 2 oz. Compass Box The Peat Monster
  • 01.75 oz. Drambuie (for making Rusty Nails, too)
  • 0.5 oz. Cherry Heering (which you have on hand for making Blood & Sands)
  • Orange twist to garnish

As you’re probably already guessing, you combine all the ingredients but the garnish in a shaker with ice for this build. Shake it, strain it, and garnish it. Oh, and you’ll want to present this in a coupe.

Image: Ambitious Creative Co. – Rick Barrett on Unsplash

Wine glasses and cheese board
by David Klemt David Klemt No Comments

Cheese Pairings: Wine, Beer, Spirits

Cheese Pairings: Wine, Beer, Spirits

by David Klemt

Wine glasses and cheese board

National Wine and Cheese Day is Monday, July 25, so let’s take a look at pairings that will get mouths watering.

According to historians, people have been pairing wine with cheese for several centuries. And per scientists, this legendary pairing makes a lot of sense.

Cheese is, obviously, fatty. Further, fat is oily. Then we have alcohol, which is astringement. When we eat cheese or other fatty/oily foods, they coat the mouth. As we also know, alcohol tends to dry out our mouths.

So, the theory as to why pairing cheese with wine works comes down to balance. Of course, there’s a term for this balance you likely know: mouthfeel.

However, science has an additional theory about wine and cheese. For this theory, we look at the “flavor spectrum.” Flavors that are far apart from one another are often pleasant to us.

As an example, not many of us would appreciate a slice of cheddar cheese on top of a cheddar cheese-flavored cracker dipped in cheddar cheese sauce. That would be monotonous and boring.

Wine Pairings

  • Chardonnay and Camembert
  • Riesling and Raclette
  • Gewürztraminer and Edam
  • Pinot Grigio/Gris and Parmigiano Reggiano
  • Chenin Blanc and Chèvre
  • Sauvignon Blanc and Gouda
  • Champagne and Brie
  • Prosecco and Asiago
  • Rosé and Havarti or Fontina
  • Pinot Noir and Gruyère
  • Merlot and Camembert or Gorgonzola
  • Shiraz (Australian-style varietal) and sharp Cheddar or smoked Gouda
  • Syrah (French-style varietal) and Pecorino or Roquefort
  • Malbec and Manchego
  • Sangiovese and Fontina or Parmigiano Reggiano

Beer Pairings

Perhaps your guests would prefer to celebrate National Wine and Cheese Day with a substitution. Like, for instance, swapping out wine for beer.

Well, it turns out cheese goes great with many styles of beer.

  • American Pale Ale and American Cheddar
  • Amber Ale and Gouda or Brie
  • Witbier and goat cheese
  • Hefeweisen and Feta
  • American Lager and Mozzarella
  • American Pilsner and Chèvre
  • IPA and Parmigiano Reggiano or Blue Cheese
  • Brown Ale and Gouda
  • Porter and Muenster or Gruyère
  • Stout and Blue Cheese

Spirits Pairings

Hey, beer isn’t the only beverage that we can swap with wine. Interestingly, several categories of spirit pair well with cheese.

As with wine and beer, it’s crucial to try pairings with specific spirits before offering them to guests.

  • Vodka and Cheddar or Blue Cheese
  • Gin: London Dry and Pecorino; Genever and Triple Cream Brie; Plymouth and Époisses de Bourgogne
  • Brandy and Butterkäse
  • Rum and Fontina
  • Mezcal and aged Cheddar or Pecorino
  • Tequila: Blanco and Brie or Feta; Reposado and Manchego; Añejo and Parmigiano Reggiano
  • Bourbon and Parmigiano Reggiano
  • Rye and Gouda
  • Irish whiskey and Brie or Camembert
  • Scotch: Light-bodied and Comté; Full-bodied and Stilton. For a deeper dive into pairing Scotch with cheese, click here.

Image: Allison Kettlety on Unsplash

Double cheeseburger on sesame bun
by David Klemt David Klemt No Comments

Datassential IDs LTO Keys

Datassential Identifies Limited-time-offer Keys

by David Klemt

Double cheeseburger on sesame bun

Food and beverage market research firm Datassential turns their attention to limited-time offers in one of their latest reports.

Part of the FoodBytes series of resources, “A Look at Limited-time Offers” is a free Datassential trend report. If you have yet to do so, sign up for Datassential FoodBytes reports.

There are several ways for savvy operators to drive traffic. Loyalty programs and subscriptions are two popular modern-day solutions.

However, the LTO is tried, true, and can boost traffic, engagement, loyalty, sales, and revenue.

Of course, there are different ways to execute LTOs. There’s the recurring, anticipation-driving item: McDonald’s McRib. Then there’s the seasonal offering: Starbucks Peppermint Mocha. And the return of a popular item eliminated years prior: Taco Bell Mexican Pizza and Wendy’s Spicy Chicken Nuggets.

Some LTOs have been going strong for years, others are leveraging a sense of nostalgia. In fact, some appear to be a direct response to Internet chatter.

Which LTO?

Per Datassential, 63 percent of LTOs most recently purchased by consumers were impulse decisions. And when the firm dives into LTOs in general, they find that one product stands above the others.

The top-performing LTO food item in terms of order frequency is the burger.

Now, does that mean you have to menu an LTO burger to succeed with this type of promotion? Of course not.

A successful LTO is one that’s authentic to your brand. And, clearly, it needs to be one that interests your guests. If you’ve been reading KRG Hospitality articles for a while, you know what I’m going to say next.

But for those who are new around here, I’m going to tell you to review your consumer data. What items are performing best? What flavors are resonating with your guests?

Now, look at the industry. What flavors and items are trending? How can you leverage them—in an authentic way—into an LTO?

If a burger may not work, will a different type of sandwich do the job? How about nuggets, breakfast items, a dessert, or a beverage?

Know your brand, know your guest, know what’s bringing the heat.

How Long?

Once you know what you’re offering, the next question should be obvious. How long are you going to make it available?

Every concept is different. What works for one may not work for another. However, analyzing what others do in terms of LTO duration and frequency can help inform you.

And as it turns out, Datassential’s latest FoodBytes report addresses “LTO cadence.”

The majority of operators—43 percent—run an LTO once every one to three months. Considering the popularity of seasonal LTOs, this frequency makes sense.

Interestingly, a quarter of operators offer an LTO more than once per month. Just about as many execute one every three to six months.

Far, far less common is running an LTO once every six to 12 months. In fact, this is the approach of just seven percent of operators. A mere two percent of operators run an LTO less than once every 12 months.

Again, there’s no “right” answer here. Some operations can succeed with multiple LTOs each month, some find success rarely offering one at all.

Takeaway

Operators know their brands best. They should know their guests equally as well, or at least strive to do so. As such, an operator should have an idea of what to offer in terms of LTO food or beverage items.

And, of course, operators should data-obsessive. That’s the only real way to have an idea of what LTOs will work, how often they should run, and how frequently one should be available.

But there’s more to know. Datassential also reveals challenges that deserve serious consideration before executing any LTO:

  • Do you have time to train staff on the new item?
  • Is your staff strong when it comes to upselling?
  • Will your guests complain when the new product is no longer available?
  • Do you have to source one or more ingredients for this item?
  • Is/Are the ingredient(s) necessary readily available?

The LTO is a proven marketing and promotion tool when done well. Challenging, yes, but worth the effort.

Image: amirali mirhashemian on Unsplash

Stay Weird neon sign with purple background
by David Klemt David Klemt No Comments

Stand Out with Weird Holidays: July 2022

Stand Out with Weird Holidays: July 2022

by David Klemt

Stay Weird neon sign with purple background

Want to stand out from from other restaurants and bars in your area? Then commit to keeping it weird.

Several “holidays” are set against every date on the calendar, and July is no exception. These holidays range from mainstream to “weird.”

Pay attention to the latter to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing?

Of course, you shouldn’t try to celebrate every holiday, weird or otherwise. And this month’s list in no way includes every odd holiday.

Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

For June’s list, click here.

July 5: Workaholics Day

We may be in the midst of the Great Resignation but people are still working too hard. They’re too busy and experiencing too much stress.

So, this Workaholics Day, encourage your overworked, workaholic guests to unwind with your and your staff. They need to sign out, unplug, and escape.

July 7: National Dive Bar Day

Ah, the dive bar. Whether you consider this hospitality institution a dive, neighborhood bar, or local watering hole, it’s worthy of celebration.

If you’re a dive or neighborhood bar owner, this is your day to pull out all the stops. You run a cornerstone of your community—time to party with the neighborhood!

July 8: Video Games Day

Okay, video games in and of themselves aren’t weird. Well, the weird games are weird but you know what I mean.

Have TVs and consoles? Arcade games? Put them front and center with your marketing. Come up with a tournament and get your guests playing. And, of course, a limited-time, themed cocktail menu also works.

July 12: National Simplicity Day

We all know what KISS (not the band) stands for: Keep It Simple, Stupid. Quick note: I’m not calling you stupid.

Simple, of course, tends to be quicker, and people appreciate fast service when they’re thirsty. This is definitely the day to perfect highballs and two- or three-ingredient cocktails.

July 13: Embrace Your Geekness Day

Look, we’re all geeks about something. A geek doesn’t have to conjure stereotypical images of so-called nerds. Certainly, the term shouldn’t mean someone’s an outcast.

A geek is passionate and that should be admired. You should know what your guests are into and how to engage with them about their passions.

July 17: World Emoji Day

Hey, want to create a creative LTO that will be fun for guests to decipher? Come up with ways to name and, if you really want to get into it, describe your F&B with emoji.

July 20: National Moon Day

You and your team can celebrate this day a couple of ways. Of course, the obvious way is to craft a moon, space-, sci-fi, and/or astronaut-themed LTO.

Or, for a more outside-the-box promotion, you can always look up moon-based conspiracy theories and make that your theme.

July 23: National Hot Dog Day

It’s obvious that hot dogs aren’t inherently weird. However, you can encourage your kitchen team to put their heads together and come up with truly “weird” or unusual (but enticing) LTO hot dogs.

July 29: National Get Gnarly Day

Eager to engage your bar team? Looking to push them to come up with some unique cocktails and beer-and-shot combos? This is the holiday to get them to get gnarly and creative.

July 31: National Mutt Day

If your bar or restaurant is dog friendly, this holiday is your time to shine! Encourage your guests to bring their adorable mutts. Bonus points for offering an LTO menu featuring dog-safe F&B.

Image: Dan Parlante on Unsplash

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