Hotel Operations | KRG Hospitality

July 5, 2022by David Klemt David Klemt No Comments

Datassential IDs LTO Keys

Datassential Identifies Limited-time-offer Keys

by David Klemt

Food and beverage market research firm Datassential turns their attention to limited-time offers in one of their latest reports.

Part of the FoodBytes series of resources, “A Look at Limited-time Offers” is a free Datassential trend report. If you have yet to do so, sign up for Datassential FoodBytes reports.

There are several ways for savvy operators to drive traffic. Loyalty programs and subscriptions are two popular modern-day solutions.

However, the LTO is tried, true, and can boost traffic, engagement, loyalty, sales, and revenue.

Of course, there are different ways to execute LTOs. There’s the recurring, anticipation-driving item: McDonald’s McRib. Then there’s the seasonal offering: Starbucks Peppermint Mocha. And the return of a popular item eliminated years prior: Taco Bell Mexican Pizza and Wendy’s Spicy Chicken Nuggets.

Some LTOs have been going strong for years, others are leveraging a sense of nostalgia. In fact, some appear to be a direct response to Internet chatter.

Which LTO?

Per Datassential, 63 percent of LTOs most recently purchased by consumers were impulse decisions. And when the firm dives into LTOs in general, they find that one product stands above the others.

The top-performing LTO food item in terms of order frequency is the burger.

Now, does that mean you have to menu an LTO burger to succeed with this type of promotion? Of course not.

A successful LTO is one that’s authentic to your brand. And, clearly, it needs to be one that interests your guests. If you’ve been reading KRG Hospitality articles for a while, you know what I’m going to say next.

But for those who are new around here, I’m going to tell you to review your consumer data. What items are performing best? What flavors are resonating with your guests?

Now, look at the industry. What flavors and items are trending? How can you leverage them—in an authentic way—into an LTO?

If a burger may not work, will a different type of sandwich do the job? How about nuggets, breakfast items, a dessert, or a beverage?

Know your brand, know your guest, know what’s bringing the heat.

How Long?

Once you know what you’re offering, the next question should be obvious. How long are you going to make it available?

Every concept is different. What works for one may not work for another. However, analyzing what others do in terms of LTO duration and frequency can help inform you.

And as it turns out, Datassential’s latest FoodBytes report addresses “LTO cadence.”

The majority of operators—43 percent—run an LTO once every one to three months. Considering the popularity of seasonal LTOs, this frequency makes sense.

Interestingly, a quarter of operators offer an LTO more than once per month. Just about as many execute one every three to six months.

Far, far less common is running an LTO once every six to 12 months. In fact, this is the approach of just seven percent of operators. A mere two percent of operators run an LTO less than once every 12 months.

Again, there’s no “right” answer here. Some operations can succeed with multiple LTOs each month, some find success rarely offering one at all.

Takeaway

Operators know their brands best. They should know their guests equally as well, or at least strive to do so. As such, an operator should have an idea of what to offer in terms of LTO food or beverage items.

And, of course, operators should data-obsessive. That’s the only real way to have an idea of what LTOs will work, how often they should run, and how frequently one should be available.

But there’s more to know. Datassential also reveals challenges that deserve serious consideration before executing any LTO:

Do you have time to train staff on the new item?
Is your staff strong when it comes to upselling?
Will your guests complain when the new product is no longer available?
Do you have to source one or more ingredients for this item?
Is/Are the ingredient(s) necessary readily available?

The LTO is a proven marketing and promotion tool when done well. Challenging, yes, but worth the effort.

Image: amirali mirhashemian on Unsplash

July 4, 2022by David Klemt David Klemt No Comments

5 Books to Read this Month: July 2022

5 Books to Read this Month: July 2022

by David Klemt

This month’s engaging and informative book selections will help you develop next-level beverage techniques and drink menus throughout 2022.

To review June’s book recommendations, click here.

Let’s jump in!

The Bartender’s Manifesto

Spirits, cocktail and industry author Emma Janzen partners with Toby Maloney and the bar team at the Violet Hour. Since 2007, the Violet Hour has not only been serving incredible cocktails in Chicago, the bar has also been leading the way in cocktail training.

So, who better to learn from to nail the fundamentals, tap into your creativity, and understand every element of crafting cocktails? Pick up The Bartender’s Manifesto today. As of publication of this article, Amazon is offering $2.70 off the hardcover.

Black Mixcellence: A Comprehensive Guide to Black Mixology

Marketing strategist and award-winning author Tamika Hall collaborates with one of my favorite industry people, Colin Asare-Appiah, to bring us this awesome book.

Black Mixcellence delves into the impact of Black entrepreneurs, educators, and mixologists on the hospitality, spirits, and cocktail spaces. Along with the incredible stories, there are 70 cocktail recipes included in Black Mixcellence. Place your pre-order today!

Smoked Cocktails: From Mixology To Smoking Techniques

You and your bar team may have noticed that smoking cocktails is once again “on trend.” To be fair, I don’t think this cocktail build and presentation technique ever became unpopular.

In Smoked Cocktails you’ll learn not only how smoke plays with and enhances other flavors and aromas, author Benji O’Day also covers cocktail history, bartending techniques, and much more. Grab the paperback from Amazon today.

Cocktail Chemistry

Leveraging nostalgia and pop culture can be a lucrative way of boosting traffic, generating revenue, and increasing social media engagement. Written and curated by Nick Fisher, Cocktail Chemistry features cocktail recipes from iconic and beloved movies and television shows.

In addition, this informative cocktail book includes how-tos spanning a range of important bar techniques, from making clear ice to creating your own infusions. Pick up this hardcover now.

The Concise Guide to Wine and Blind Tasting: Volume 1

Do you have a robust wine program? Are you interested in demystifying wine and enhancing your front-of-house team’s knowledge of wine? Do you just not want your bar team or servers to answer guests’ wine questions with a frustrating “I don’t know”?

This guide, according to The Times Literary Supplement, delivers a “comprehensive education in wine.” Included in The Concise Guide to Wine and Blind Tasting: Volume 1 are the philosophy and history of wine, the distinctive characteristics of several wine regions, the science and art behind blind wine tasting, and more.

Image: Mikołaj on Unsplash

Stay Weird neon sign with purple background

July 1, 2022by David Klemt David Klemt No Comments

Stand Out with Weird Holidays: July 2022

Stand Out with Weird Holidays: July 2022

by David Klemt

Want to stand out from from other restaurants and bars in your area? Then commit to keeping it weird.

Several “holidays” are set against every date on the calendar, and July is no exception. These holidays range from mainstream to “weird.”

Pay attention to the latter to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing?

Of course, you shouldn’t try to celebrate every holiday, weird or otherwise. And this month’s list in no way includes every odd holiday.

Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

For June’s list, click here.

July 5: Workaholics Day

We may be in the midst of the Great Resignation but people are still working too hard. They’re too busy and experiencing too much stress.

So, this Workaholics Day, encourage your overworked, workaholic guests to unwind with your and your staff. They need to sign out, unplug, and escape.

July 7: National Dive Bar Day

Ah, the dive bar. Whether you consider this hospitality institution a dive, neighborhood bar, or local watering hole, it’s worthy of celebration.

If you’re a dive or neighborhood bar owner, this is your day to pull out all the stops. You run a cornerstone of your community—time to party with the neighborhood!

July 8: Video Games Day

Okay, video games in and of themselves aren’t weird. Well, the weird games are weird but you know what I mean.

Have TVs and consoles? Arcade games? Put them front and center with your marketing. Come up with a tournament and get your guests playing. And, of course, a limited-time, themed cocktail menu also works.

July 12: National Simplicity Day

We all know what KISS (not the band) stands for: Keep It Simple, Stupid. Quick note: I’m not calling you stupid.

Simple, of course, tends to be quicker, and people appreciate fast service when they’re thirsty. This is definitely the day to perfect highballs and two- or three-ingredient cocktails.

July 13: Embrace Your Geekness Day

Look, we’re all geeks about something. A geek doesn’t have to conjure stereotypical images of so-called nerds. Certainly, the term shouldn’t mean someone’s an outcast.

A geek is passionate and that should be admired. You should know what your guests are into and how to engage with them about their passions.

July 17: World Emoji Day

Hey, want to create a creative LTO that will be fun for guests to decipher? Come up with ways to name and, if you really want to get into it, describe your F&B with emoji.

July 20: National Moon Day

You and your team can celebrate this day a couple of ways. Of course, the obvious way is to craft a moon, space-, sci-fi, and/or astronaut-themed LTO.

Or, for a more outside-the-box promotion, you can always look up moon-based conspiracy theories and make that your theme.

July 23: National Hot Dog Day

It’s obvious that hot dogs aren’t inherently weird. However, you can encourage your kitchen team to put their heads together and come up with truly “weird” or unusual (but enticing) LTO hot dogs.

July 29: National Get Gnarly Day

Eager to engage your bar team? Looking to push them to come up with some unique cocktails and beer-and-shot combos? This is the holiday to get them to get gnarly and creative.

July 31: National Mutt Day

If your bar or restaurant is dog friendly, this holiday is your time to shine! Encourage your guests to bring their adorable mutts. Bonus points for offering an LTO menu featuring dog-safe F&B.

Image: Dan Parlante on Unsplash

June 29, 2022by David Klemt David Klemt No Comments

This Year’s Big Trend: Moderation

This Year’s Big Trend: Moderation

by David Klemt

Beverage-top media platform Ripples is reporting 2022’s big drink trend, focusing heavily on Gen Z imbibing habits.

The unique company produces devices that make it possible to print images atop drinks. With beverages of all types as their focus, the company is a great position to study drink trends.

Interestingly, Ripples focuses primarily on Gen Z drinking habits. However, the company’s data identifies an intriguing trend that transcends a single generation.

Let’s jump in.

Zero-proof Beverage Growth

At KRG Hospitality, we appreciate numbers; we’re a data-driven agency. Well, amongst all the stats Ripples latest findings reveal, two are massive.

First, in comparison to 2019, zero-alcohol products are up 166 percent. Second, the non-alcohol category is growing four times faster than its low-ABV counterpart.

Another impressive number? Non-alcohol spirits have grown by over 113 percent since 2020.

Per Ripples, Gen Z is driving the growth in the no-alcohol space. According to the beverage-tech company, this is likely due to social media presence.

I’m sure you read articles at least from time to time about Gen Z social media habits. Those written by their older counterparts make it seem like Gen Z doesn’t understand the risks of recording their every action.

Well, it’s highly likely that much of Gen Z would rather not have their drunken shenanigans on display on every social platform.

Values Drive Purchase Decisions

Beyond risk aversion, Ripples identifies values as key to Gen Z purchase and consumption decisions.

Generally speaking, members of Gen Z value transparency and authenticity. Brands that share those values are more likely to succeed with Gen Z.

And, again, speaking broadly, smaller, independent brands are often perceived as more transparent, authentic, and responsible. Large, mainstream brands are often seen as anything but green and responsible, never mind transparent or authentic.

Ripples posits that small indies aren’t encountering daunting barriers to entry. So, small-batch, craft non-alcohol brands are apt to find Gen Z support.

Craft sodas, RTDs offering health benefits, and zero-proof cocktails in cans or bottles are flooding the market. And they’re finding success. In fact, according to Ripples, RTD sales are up 400 percent on Drizly since 2019.

The Big Trend

If you’re a listener of our Bar Hacks podcast you’ve likely heard our episodes with David Allison. If you haven’t heard them, they’re episode 46 and episode 67.

As the founder of the Valuegraphics Project, Allison isn’t a fan of focusing on demographic stereotypes. Instead, he recommends a focus on values in conjunction with demographic and psychographic data.

In part, the Valuegraphics Project approach encourages business owners and operators to identify and target their customers’ values. This is, according to Allison, far more powerful than focusing on age and sex. As important is the fact that demographics tend to divide us, and stereotypes are dangerous.

So, he and the Valuegraphics Project team probably wouldn’t like all the focus on a single generation in this article and Ripples’ findings. Well, there’s some good news and it pertains to what’s likely this year’s biggest drinking trend.

Across all generations, one drinking trend is common: Moderation. An interest in no- and low-alcohol beverages is shared among all generations.

In fact, according to Ripples, 78 percent of consumers purchasing zero-proof drinks aren’t doing so exclusively. These consumers are still buying they’re favorite full-alcohol beverages.

Takeaway

Leveraging the moderation trend is fairly simple. The growth of all zero-proof categories means operators can succeed with alcohol-free spirits, beer, and wine.

RTD cocktails—full-, low- and zero-proof—are selling very well and work in restaurants and bars.

In short, ensure you have low-ABV and zero-alcohol versions of your full-ABV drinks on your menu. Include these in a dedicated non-alcohol section.

Operators don’t need to be afraid of guests drinking more moderately. The stereotype that guests who choose zero- or low-proof drinks are bad for the bottom line simply isn’t true.

Image: Chris Curry on Unsplash

Restaurant and bar with exterior windows open

June 28, 2022by David Klemt David Klemt No Comments

What Politicians Get Wrong about Us

What Politicians Get Wrong about Our Industry

by David Klemt

It still stings that the 43 senators chose to vote against replenishing the Restaurant Revitalization Fund.

The fact that four senators didn’t vote at all on S.4008 is nearly as insulting and painful.

Now, while all the “nay” votes came from Republican senators, I’m not here to bash one party in particular. Four Republicans voted “yea,” as did two Independents.

Unfortunately, given how hostile Democrats and Republicans in Congress seem to be, it’s difficult to be objective. Right now, it appears that the RRF was left to die a slow death because many—not all, of course—Republicans in power don’t want their Democrat peers to “win” at anything.

To be used as political pawns and be left out in the cold… It’s a bitter pill to swallow.

Cornerstones

Too many politicians, it seems, view restaurants and bars as they would other types of businesses. Perhaps the perceived success of national and global brands paint the picture that independent venues and small chains don’t need any help.

More disappointingly, maybe politicians, from local lawmakers to state representatives, take our business’ role for granted.

Look at the history of restaurants and bars, of hospitality. Think about the rich history of hospitality in America alone, let alone globally.

Yes, independent restaurants and bars are small businesses. But like so many small businesses in so many towns across the country, they’re so much more.

Restaurants and bars are pillars, cornerstones of the communities they serve. These are businesses that welcome people in, treat them like family. They’re there for them as they move through their lives.

People who were seemingly at odds with another routinely found common ground over a bite and a sip. More often than not, that’s still the case.

Operators and their teams give back to their communities through food drives, quietly feeding those in need, and finding other ways to give back.

And they look out for their communities.

Lifesavers

Last week, the team at a cafe in the Bronx called the Chipper Truck helped rescue a woman from an alleged hostage situation.

Permitted by her assailant to place a food order via Grubub, the victim thought quickly and sent a life-saving note with her order:

“Please call the police… don’t make it obvious.”

A staff member read the note in the “additional instructions” section of the order and called one of the owners. Nobody at the Chipper Truck knew if the situation was real but they chose to err on the side of caution.

When the alleged assailant—who was arrested and charged with a list of serious offenses—opened the door for the Grubhub order, he was met with police officers.

A Facebook post from the cafe addressing the situation read, in part, “I’ve often heard of this happening but never thought it would happen to us. Thankfully we were open and able to help her.”

It’s terrifying that this happens enough that the cafe owners hear about it “often.” But it’s telling of the role restaurants and bars play in their communities that they’ve saved multiple lives.

This is to say nothing of the restaurants and bars that have put coded safety systems in place to help patrons who find themselves in danger.

No Such Thing as “Just” a Restaurant or Bar

There isn’t a restaurant or bar out there that’s “only” a restaurant or “only” a bar.

Every one is a source for food, for socializing, for an escape from the stresses of life. Restaurants and bars are committed to service and sacrifice.

They’re pillars of their communities, the cornerstones that play important roles in our everyday lives and the special moments as well.

Perhaps our politicians, local and otherwise, need to a reminder. Restaurants and bars play crucial roles in the lives of the people politicians are supposed to represent.

Too many politicians claim to support small businesses while their actions and votes prove otherwise. Talk, as we all know, is cheap.

Restaurants are not “just” restaurants. Bars are not “just” bars. We deserve better.

Image: Scott Webb on Unsplash

June 24, 2022by David Klemt David Klemt No Comments

Summer 2022 is the Summer of Mezcal

Summer 2022 is the Summer of Mezcal

by David Klemt

Move over tequila, rum and gin, because this year the drink of the summer is something different.

Summer 2022 is the Summer of Mezcal.

Traditionally, sure, we’re led to believe that lighter spirits (white rum, gin) are best for the hotter months. Of course, dark rum is another route people often take during the summer.

However, mezcal is on fire at the moment. In fact, it has been for the past few years now. So, why not feature it on your summer drink menu?

Mezcal adds depth and complexity to classic cocktails, engaging guests by offering new flavors. And, of course, mezcal is also a fantastic starting point for modern drinks.

Below you’ll find six summer mezcal recipes from Collin De Laval, company mixologist for Código 1530. He turned his attention to Código 1530 Mezcal Artesanal for the Summer of Mezcal.

To learn more about Código 1530 and De Laval, check out Bar Hacks episode 57. Cheers!

La Palomita

1.5 oz Código 1530 Mezcal Artesanal
0.75 oz Lime juice (fresh, of course)
0.25 oz Aperol
4 oz Yuzu-lime soda
0.25 oz Simple syrup
Lime wheel or wedge to garnish

Prepare a cocktail glass with fresh ice. In a shaker, combine Código 1530 Mezcal, lime, Aperol and simple syrup. Shake well, pour into cocktail glass, top with yuzu-lime soda, and garnish with lime wheel or wedge.

Tropicana

1.5 oz Código 1530 Mezcal Artesanal
2 oz Pineapple juice
1 oz Coconut cream
1 oz Lime juice
Pineapple wedge to garnish

Combine all ingredients in a shaker and prepare a cocktail glass with fresh ice. Shake vigorously, pour, and garnish with a pineapple wedge.

Mezcal Margarita

2 oz Código 1530 Mezcal Artesanal
0.25 oz Triple Sec
1.5 oz Lime juice
Agave nectar
Lime wedge or wheel to garnish

Prepare a cocktail or Margarita glass with fresh ice, then combine all ingredients in a shaker (also with ice). Shake, pour, and garnish with a lime.

Mezcal Ranch Water

2 oz Código 1530 Mezcal Artesanal
1 oz Lime Juice
0.5 oz Agave nectar
Soda water to top

Combine Código 1530 Mezcal, lime juice, and agave nectar in a cocktail or highball glass with ice, top with soda water, and stir.

Mango Mezcal Paloma

2 oz Código 1530 Mezcal Artesanal
1 oz Mango juice
1 oz Grapefruit juice
0.5 oz Lime juice
Soda water to top
Grapefruit peel to garnish

In a shaker with ice, combine Código 1530 Mezcal and all three juices. Shake vigorously, strain into a highball glass with fresh ice, top with soda water, and garnish with grapefruit peel.

Mezcal Espresso Martini

If you own, operate or are on the leadership team at a bar—or if you’re a bartender or server—you know the Espresso Martini has once again found itself having a moment. So, while you’re building out your summer mezcal menu, don’t forget this trendy drink.

1.5 oz Código 1530 Mezcal Artesanal
1 oz Coffee liqueur (experiment with Mr. Black Cold Brew Coffee Liqueur or St. George NOLA Coffee Liqueur)
1 oz Explorer Cold Brew
0.25 oz Simple syrup
Coffee beans to garnish

Add all the liquid ingredients to a shaker with ice. Shake vigorously until well chilled. Pour into a Martini glass (consider preparing by chilling if you don’t already) and garnish with coffee beans.

Images courtesy of Código 1530

June 21, 2022by David Klemt David Klemt No Comments

Tales Announces Top Four Awards Finalists

Tales Announces Top Four Spirited Awards Finalists

by David Klemt

It’s official: The Tales of the Cocktail Foundation announces the top four finalists in each of the 2022 Spirited Awards categories.

I don’t envy the judges who have to narrow down the top ten nominees to the top four finalists. Equally as daunting: deciding on the winner of each award in each category.

We’ll know who’s taking home each Spirited Award in just over a month. The ceremony will take place on Thursday, July 28 at the Ritz-Carlton, New Orleans. For those attending the 20th anniversary Tales of the Cocktail, the Ritz-Carlton is this year’s headquarters hotel.

Purchase Spirited Awards tickets here, and check out the digital playbill here.

See you at Tales, y’all! Cheers.

US Categories

US Bartender of the Year presented by Del Maguey

Josh Davis (16th Street Bar, Chicago, IL)
Chris Hannah (Jewel of the South, New Orleans, LA)
Masahiro “Masa” Urushido (Katana Kitten, New York, NY)
Christine Wiseman (BarLab Hospitality Group, Miami, FL)

Best US Bar Mentor presented by BarSmarts

Meaghan Dorman
Sean Kenyon
Nectaly Mendoza
Jeffrey Morgenthaler

Best US Brand Ambassador presented by Libbey Glass

Chris Cabrera (Bacardí USA)
Tad Carducci (Gruppo Montenegro)
Vance Henderson (Hendrick’s Gin)
Lynn House (Heaven Hill)

Best US Bar Team presented by William Grant & Sons

Half Step (Austin, TX)
Jewel of the South (New Orleans, LA)
Katana Kitten (New York, NY)
The Roosevelt Room (Austin, TX)

Best US Cocktail Bar presented by Absolut Vodka

Bar Goto (New York, NY)
Katana Kitten (New York, NY)
The Roosevelt Room (Austin, TX)
Thunderbolt (Los Angeles, CA)

Best US Hotel Bar presented by Grey Goose

Dear Irving on Hudson at the Aliz Hotel (New York, NY)
Hey Love at The Jupiter (Portland, OR)
Little Rituals at the Residence Inn/Courtyard by Marriott (Phoenix, AZ)
Silver Lyan at the Riggs Washington DC (Washington, DC)

Best US Restaurant Bar presented by Maison Ferrand

Café La Trova (Miami, FL)
Cleaver: Butchered Meats, Seafood & Classic Cocktails (Las Vegas, NV)
Jewel of the South (New Orleans, LA)
Kumiko (Chicago, IL)

Best New US Cocktail Bar presented by Aviation Gin

Double Chicken Please (New York, NY)
Happy Accidents (Albuquerque, NM)
Temple Bar (New York, NY)
Yacht Club (Denver, CO)

International Categories

International Bartender of the Year presented by Patrón

Lorenzo Antinori (ARGO / Four Seasons Hotel & Resorts, Hong Kong, China)
Keith Motsi (Charles H. Seoul at the Four Seasons Hotel, Seoul, South Korea)
Rémy Savage (🔶🟥🔵 A Bar with Shapes for a Name, London, UK)
Matt Whiley (RE, Sydney, Australia)

Best International Bar Mentor presented by Lyre’s Non-Alcoholic

Monica Berg
Renato “Tato” Giovannoni
Lauren Mote
Agostino Perrone

Best International Brand Ambassador presented by Lyre’s Non-Alcoholic

Martin Hudák (Mr. Black Spirits)
Daniyel Jones (House of Angostura)
Ricardo Nava (Bacardí Latin America)
Nicola Riske (The Macallan)

Best International Bar Team presented by House of Angostura

ALQUÍMICO (Cartagena, Colombia)
MAYBE SAMMY (Sydney, Australia)
The Clumsies (Athens, Greece)
Two Schmucks (Barcelona, Spain)

Best International Cocktail Bar presented by Tequila Fortaleza

MAYBE SAMMY (Sydney, Australia)
Satan’s Whiskers (London, UK)
Tayēr + Elementary (London, UK)
Two Schmucks (Barcelona, Spain)

Best International Hotel Bar presented by Perrier

Charles H. Seoul at the Four Seasons Hotel (Seoul, South Korea)
Fifty Mils at the Four Seasons Hotel (Mexico City, Mexico)
Lyaness at Sea Containers London (London, UK)
The American Bar at The Stafford London (London, UK)

Best International Restaurant Bar presented by Tales of the Cocktail Foundation

Danico (Paris, France)
Le Mary Celeste (Paris, France)
Pujol (Mexico City, Mexico)
Sexy Fish (London, UK)

Best New International Cocktail Bar presented by Stranger & Sons

🔶🟥🔵 A Bar with Shapes for a Name (London, UK)
ARGO (Hong Kong, China)
Schofield’s Bar (Manchester, UK)
SIPS (Barcelona, Spain)

Global Categories

Best New Spirit or Cocktail Ingredient presented by Tales of the Cocktail Foundation

Abasolo Ancestral Corn Whisky
Citadelle Gin Jardin d’été
Lyre’s Non-Alcoholic – Italian Orange
Nixta Licor de Elote

World’s Best Cocktail Menu presented by Diageo Bar Academy

Little Red Door (Paris, France)
Lyaness at Sea Containers London (London, UK)
Swift Soho (London, UK)
Tayēr + Elementary (London, UK)

World’s Best Spirits Selection presented by Beam Suntory

In-Situ Mezcaleria (Oaxaca City, Mexico)
Jack Rose Dining Saloon (Washington, DC)
Sexy Fish (London, UK)
Swift Soho (London, UK)

Writing and Media Categories

Best Cocktail & Spirits Publication presented by Diageo Bar Academy

CLASS magazine
Discard the Zine
VinePair
Whisky Magazine

Best Broadcast, Podcast, or Online Video Series presented by Diageo Bar Academy

Radio Imbibe
Shōshin Art Club
The Cocktail Lovers Podcast
The Speakeasy Podcast

Best Cocktail & Spirits Writing presented by Diageo Bar Academy

“Get Real: The bar world looks beyond feel-good measures on sustainability and climate change” by Max Falkowitz, for Imbibe Magazine
“Has the Coronavirus Pandemic Destroyed American Bar Culture?” by Jeffrey Morgenthaler, for Daily Beast
“Meet the Eco-Packaging Innovations Transforming the Drinks Industry” by Betsy Andrews, for SevenFifty Daily
“The Greatest Drinking Contest in History” by David Wondrich, for Daily Beast

Best New Cocktail or Bartending Book presented by Lyre’s Non-Alcoholic

Death & Co: Welcome Home by Alex Day, Nick Fauchald, and David Kaplan
The Cocktail Seminars by Brian D. Hoefling
The Japanese Art of the Cocktail by Masahiro Urushido and Michael Anstendig
The Way of the Cocktail: Japanese Traditions, Techniques, and Recipes by Julia Momosé with Emma Janzen

Best New Book on Drinks Culture, History, or Spirits presented by Diageo Bar Academy

Bourbon: The Story of Kentucky Whiskey by Clay Risen
Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization by Edward Slingerland
Girly Drinks: A World History of Women and Alcohol by Mallory O’Meara
The Oxford Companion to Spirits and Cocktails edited by David Wondrich with Noah Rothbaum

Image: Tim Hüfner on Unsplash

June 20, 2022by David Klemt David Klemt No Comments

Eatertainment Poised to Come Roaring Back

Eatertainment Poised to Come Roaring Back

by David Klemt

People are eager to return bars and restaurants, and that focus is beneficial to the growth of one hospitality category in particular: Eatertainment.

As the name suggests, an “eatertainment” venue operates as both an entertainment space and restaurant.

Those who have been to such a concept know the key elements that define eatertainment. A robust F&B program; an array of bar games and other entertainment; room enough to play games and attract groups, but so large it draws massive crowds; and an interest in extending guest stays rather than constantly turning and burning.

Pre-pandemic, the eatertainment category was heating up, steadily growing in popularity. As recently as 2019, SevenRooms and YouGov partnered to study these concepts. When your category draws the attention of data-focused platforms and research firms, you know it’s a winner.

So, what did SevenRooms and their research partner conclude? That eatertainment venues are the new nightclub.

Eatertainment Muscles in on Nightlife

Per the SevenRooms report from 2019, nightlife preferences in the United States were shifting away from traditional nightclubs. This switch was, according to SevenRooms, partially driven by three factors:

Nightclubs draw large crowds;
they play very loud music; and
such venues embrace exclusivity.

Now, that isn’t to say that the nightclub is dead. Particularly in destination cities like Las Vegas and Miami, nightclubs are a major draw.

However, as people reach their thirties or seek out more casual spaces, eatertainment becomes increasingly attractive. For the most part, people can leave work and go straight to an eatertainment concept to meet up with friends. They’ll be able to carve out a space, grab a bite and a drink, and socialize while engaging with an array of entertainment options.

Such venues also tend to be open seven days per week, from noon or early afternoon into late night. Their F&B programs, focus on entertainment, and hours of operation position them to play an important role: the third place.

Home Away from Home

As any dive or neighborhood bar operator knows, becoming a person’s third place is crucial. The third place, for those unfamiliar with the term, is the spot you go to in between the workplace and home.

So, becoming someone’s home away from home is a big deal. It’s the ultimate in consumer loyalty. Become someone’s third place and you’ll be on your way to building an army of brand advocates.

The third place is where we unwind after work. We’re friendly with the staff: they know us, know our usual orders, and know what recommendations to make.

Now, what if a regular’s third place offered not just quality F&B but also entertainment and an atmosphere that shifted with dayparts? You’d have a supercharged third place, a.k.a. an eatertainment concept.

Eatertainment will Continue to Grow

Where should people go when they decide they’re beyond their nightclub years? Feeling uncomfortable in a nightclub doesn’t mean the interest in nightlife simply disappears.

Well, they turn to eatertainment. And why do they find these concepts appealing? For several important reasons driven by shifts in consumer behavior.

One, I think we’re all tired of endless text and DM exchanges attempting to organize an outing. An eatertainment venue is a restaurant, bar, entertainment space, and nightclub in one place. No more planning to travel to a restaurant, then a bar for drinks afterward, and then a nightclub, concert, or lounge.

Two, today’s consumer is seeking out restaurants and bars that offer more inclusive, more welcoming, more personalized experiences. Again, eatertainment hits all those marks.

According to SevenRooms, there are key datapoints that indicate eatertainment will continue to grow. And while their report was published in 2019, their findings are still relevant given the past two years:

Around a quarter of Americans want more eatertainment venues close to them.
A quarter of Americans prefer a venue that combines quality food and drinks with fun activities in one space.
Nearly 30 percent of Americans consider food quality when deciding where to spend their time and money.
Close to 20 percent want a venue to offer something to do beyond drinking.

More recently, May of this year, in fact, Datassential also found that eatertainment is on the rise again. Per their data, half of consumers “are very interested in revisiting an eatertainment experience.

Takeaway

Eatertainment concepts are positioned to perform well moving forward.

Think about it: people are eager to socialize without being packed together; guests are showing interest in innovative, high-quality F&B items; people want entertainment that spans live music and DJs to cornhole (or bags, if you want to have that argument), axe throwing, and arcade games; and having access to an incredible, personalized experience in one venue is an attractive prospect.

Punch Bowl Social, Topgolf, Pinstripes, and Flight Club are among the best representatives of the category. Do you have the idea for the next big eatertainment brand? Let us know!

Image: Elevate on Unsplash

June 17, 2022by David Klemt David Klemt No Comments

Viral Post Highlights Real Leadership

What a Viral Reddit Post Reveals About Leadership in Hospitality

by David Klemt

A text exchange between a restaurant manager and delivery driver posted to Reddit went viral last month.

Refreshingly, it didn’t make the rounds on news sites for the wrong reasons. Rather, the text conversation is a succinct example of emotional intelligence, empathy, and leadership.

Those interested in reading the text exchange in its entirety can follow this link. However, I’ll sum it up here.

Posted to the subreddit Kitchen Confidential, the conversation begins with the manager checking in on the driver, asking, “You doing OK?”

The driver says they’re “doing better but” is still dealing with a lot. After the manager asks if they should cover their shift that night, the driver reveals they may need to quit the job.

Instead of blowing up at the driver, trying to talk them out of their decision, or cutting the exchange short, they say, “It’s alright [sic].”

Going further, the manager says, “You’re [sic] happiness is more important.” They add that the business hopes the driver will return to the job when they’re ready.

Shall I Cover You Tonight?

Now, I tend to believe that most members of restaurant, bar, and hotel leadership teams are empathetic. I also lean toward believing that most are competent problem solvers.

However, we’ve all come across people who don’t belong in a leadership role. In some cases, a person’s lack of leadership qualifications doesn’t manifest until they’ve been in the role for some time.

My business partner Doug Radkey and I have had conversations about leaders who don’t seem to lead. At best, they’re examples of what not to do. At worst, they’re chasing away a business owner’s staff and guests.

Most recently, these conversations have centered around managers insisting that staff solve scheduling problems themselves.

Before I proceed, I acknowledge fully that we’re facing an unprecedented labor shortage. That’s no excuse for poor leadership.

What, exactly, is the leadership team doing that they can’t manage the schedule? Further, with today’s modern scheduling platforms, why is filling available roles difficult for leaders? Several scheduling apps make it a painless, automated process.

The manager in this Reddit text exchange doesn’t demand the driver find someone to cover their shift. Instead, they behave like a manager and handle it themselves.

Don’t Ever Discount Yourself

If you’re active on LinkedIn and have a sizeable hospitality-centric network, you’ve likely seen posts about how the industry needs to be more people-focused. Not in terms of guests—that’s obvious.

Rather, the consensus is that we’re not going to solve the labor problem if we don’t treat staff as well as we treat guests. Some of these posts may be a bit saccharine, but they’re not incorrect.

Let’s review the texts from this manager:

“You doing OK?”
Your “happiness is more important.”
“We love having you here.”
“You’re an awesome person.”
“Don’t ever discount yourself.”

When’s the last time you and other members of the leadership team asked a staff member if they’re okay? And if you’ve asked recently, did you get an honest answer? Did you want an honest answer?

A restaurant or bar team that doesn’t trust leadership isn’t going to bother providing an honest answer to that question—they feel like the leaders don’t care about them.

Looking at the rest of the texts above, do you and your leaders take the time to recognize and thank staff? Even the shyest team member wants recognition for a job well done.

Those in leadership roles need to develop their skills constantly. Contrary to some in those positions, leaders aren’t there simply to lord their authority over others and dish out punishments.

So, before your next team meeting, gather the leaders. Find out if every member of the team is checking on staff, valuing their health and wellness, and tackling the mundane tasks that are inherent to their roles.

The maxim is true: People don’t quit jobs, they quit people. If your leadership team isn’t leading with empathy, you can expect your labor issues to compound. No amount of excuses will turn that around.

This article by KRG Hospitality director of business development David Klemt was first published by Bar Business and can be read in its entirety by following this link.

Image: Brett Jordan on Unsplash

June 15, 2022by David Klemt David Klemt No Comments

Top 10 2022 Spirited Award Finalists

Top 10 2022 Spirited Award Finalists

by David Klemt

With just six weeks to go until the 20th anniversary of Tales of the Cocktail, the foundation announces their Spirited Award finalists.

Unsurprisingly, a number of the nominees can also be found on the North America’s 50 Best Bars list.

However, the Spirited Awards honor more than bars. The awards span four categories: US, International, Global, and Writing & Media.

Along with bar nominees, you’ll find mentors, bar teams, brand ambassadors, spirits, cocktail ingredients, books, articles, podcasts, videos, and publications in the list below.

Congratulations to the Spirited Awards’ top ten nominees! We’ll see you in New Orleans.

Cheers!

US Categories

US Bartender of the Year presented by Del Maguey

Josh Davis (16th Street Bar, Chicago, IL)
Chris Elford (Trade Winds Tavern, Navy Strength, Rob Roy, Here Today Brewing, Seattle, WA)
Chris Hannah (Jewel of the South, New Orleans, LA)
Caer Maiko Ferguson (DrinkWell, Austin, TX)
Chris McMillian (Revel Bar & Cafe, New Orleans, LA)
Shauna O’Neil (Sweet Liberty, Miami, FL)
Kapri Robinson (Allegory, Washington, DC)
Christian Suzuki-Orellana (Wildhawk, San Francisco, CA)
Masahiro “Masa” Urushido (Katana Kitten, New York, NY)
Christine Wiseman (BarLab Hospitality Group, Miami, FL)

Best US Bar Mentor presented by BarSmarts

Colin Asare-Appiah
Julio Cabrera
Kevin Diedrich
Meaghan Dorman
Alba Huerta
Alex Jump
Sean Kenyon
ms franky marshall
Nectaly Mendoza
Jeffrey Morgenthaler

Best US Brand Ambassador presented by Libbey Glass

Kiowa Bryan (Spiribam)
Chris Cabrera (Bacardí USA)
Tad Carducci (Gruppo Montenegro)
Cameron George (Ardbeg)
Vance Henderson (Hendrick’s Gin)
Lynn House (Heaven Hill)
Jenna Murray (The Glenlivet)
Natasha Sofia Velez (Davos Brands)
Ryan Wainwright (Bombay Sapphire)
Daniel Warrilow (Campari America)

Best US Bar Team presented by William Grant & Sons

Attaboy (New York, NY)
Cleaver: Butchered Meats, Seafood & Classic Cocktails (Las Vegas, NV)
Half Step (Austin, TX)
Jaguar Sun (Miami, FL)
Jewel of the South (New Orleans, LA)
Katana Kitten (New York, NY)
The Long Island Bar (Brooklyn, NY)
The Roosevelt Room (Austin, TX)
The Snug (Sacramento, CA)
Thunderbolt (Los Angeles, CA)

Best US Cocktail Bar presented by Absolut Vodka

Bar Goto (New York, NY)
Beachbum Berry’s Latitude 29 (New Orleans, LA)
Bitter & Twisted Cocktail Parlour (Phoenix, AZ)
DrinkWell (Austin, TX)
Julep (Houston, TX)
Katana Kitten (New York, NY)
Occidental (Denver, CO)
Pearl Diver (Nashville, TN)
The Roosevelt Room (Austin, TX)
Thunderbolt (Los Angeles, CA)

Best US Hotel Bar presented by Grey Goose

Bar Marilou at Maison de la Luz (New Orleans, LA)
Champagne Bar at The Surf Club Miami (Miami, FL)
Dear Irving on Hudson at the Aliz Hotel (New York, NY)
Hey Love at The Jupiter (Portland, OR)
King Cole Bar at The St. Regis New York (New York, NY)
Libertine Social at the Mandalay Bay (Las Vegas, NV)
Little Rituals at the Residence Inn/Courtyard by Marriott (Phoenix, AZ)
Midnight Rambler at the Joule (Dallas, TX)
Mountaineering Club at the Graduate Seattle Hotel (Seattle, WA)
Silver Lyan at the Riggs Washington DC (Washington, DC)

Best US Restaurant Bar presented by Maison Ferrand

Café La Trova (Miami, FL
Cleaver: Butchered Meats, Seafood & Classic Cocktails (Las Vegas, NV)
Crown Shy (New York, NY)
Gramercy Tavern (New York, NY)
Jewel of the South (New Orleans, LA)
Kimball House (Decatur, GA)
Kumiko (Chicago, IL)
L’Oursin (Seattle, WA)
Republique (Los Angeles, CA)
Spoon and Stable (Minneapolis, MN)

Best New US Cocktail Bar presented by Aviation Gin

Double Chicken Please (New York, NY)
Happy Accidents (Albuquerque, NM)
Kona’s Street Market (San Francisco, CA)
Law Bird (Columbus, OH)
Overstory (New York, NY)
Palmetto (Oakland, CA)
Temple Bar (New York, NY)
Tiki Tatsu-Ya (Austin, TX)
Trade Winds Tavern (Seattle, WA)
Yacht Club (Denver, CO)

International Categories

International Bartender of the Year presented by Patrón

Moe Aljaff (Two Schmucks, Barcelona, Spain)
Lorenzo Antinori (ARGO / Four Seasons Hotel & Resorts, Hong Kong, China)
Giorgio Bargiani (The Connaught Bar, London, UK)
Kate Boushel (Atwater Cocktail Club / Milky Way Cocktail Bar, Montréal, Québec, Canada)
James Grant (Little HK, Edmonton, Canada)
Keith Motsi (Charles H. Seoul at the Four Seasons Hotel, Seoul, South Korea)
Rémy Savage (🔶🟥🔵 A Bar with Shapes for a Name, London, UK)
Daniel Schofield (SCHOFIELD’S BAR, Manchester, UK)
Ezra Star (Mostly Harmless, Hong Kong, China)
Luke Whearty (BYRDI, Melbourne, Australia)
Matt Whiley (RE, Sydney, Australia)

Best International Bar Mentor presented by Lyre’s Non-Alcoholic

Monica Berg
Arijit Bose
Simone Caporale
Renato “Tato” Giovannoni
Tim Etherington Judge
Trevor Kallies
Dre Masso
Lauren Mote
Danil Nevsky
Agostino Perrone
Christina Veira
Camille Vidal

*Includes 12 nominees due to a tie

Best International Brand Ambassador presented by Lyre’s Non-Alcoholic

Jenna Ba (Diageo)
Claudia Cabrera (Fratelli Branca)
Irene Díaz (Ron Diplomático)
Martin Hudák (Mr. Black Spirits)
Daniyel Jones (House of Angostura)
Ally Martin (Hendrick’s Gin)
Dave Mitton (Lot No. 40 / JP Wiser’s)
Ricardo Nava (Bacardí Latin America)
Tim Phillips-Johansson (Johnnie Walker)
Nicola Riske (The Macallan)

Best International Bar Team presented by House of Angostura

ALQUÍMICO (Cartagena, Colombia)
Atwater Cocktail Club (Montréal, Québec, Canada)
Jigger & Pony at the Amara Hotel (Singapore)
La Factoría (San Juan, Puerto Rico)
MAYBE SAMMY (Sydney, Australia)
Salmon Guru (Madrid, Spain)
Tayēr + Elementary (London, UK)
The Clumsies (Athens, Greece)
Tres Monos (Buenos Aires, Argentina)
Two Schmucks (Barcelona, Spain)

Best International Cocktail Bar presented by Tequila Fortaleza

ALQUIMICO (Cartagena, Colombia)
Atwater Cocktail Club (Montréal, Québec, Canada)
Cause Effect Cocktail Kitchen & Cape Brandy Bar (Cape Town, South Africa)
COA (Hong Kong, China)
Florería Atlántico (Buenos Aires, Argentina)
MAYBE SAMMY (Sydney, Australia)
Paradiso (Barcelona, Spain)
Salmon Guru (Madrid, Spain)
Satan’s Whiskers (London, UK)
Tayēr + Elementary (London, UK)
Three Sheets (London, UK)
Two Schmucks (Barcelona, Spain)

*Includes 12 nominees due to a tie

Best International Hotel Bar presented by Perrier

Bar Trigona at the Four Seasons Hotel (Kuala Lumpur, Malaysia)
Botanist at the Fairmont Pacific Rim Hotel (Vancouver, BC, Canada)
Bulgari Bar at The Bvlgari Resort (Dubai, UAE)
Charles H. Seoul at the Four Seasons Hotel (Seoul, South Korea)
Fifty Mils at the Four Seasons Hotel (Mexico City, Mexico)
Jigger & Pony at the Amara Hotel (Singapore)
Lyaness at Sea Containers London (London, UK)
MO BAR at the Mandarin Oriental (Singapore)
Origin Bar at The Shangri-La Hotel (Singapore)
The American Bar at The Stafford London (London, UK)
The Donovan Bar at the Brown’s Hotel (London, UK)

*Includes 11 nominees due to a tie

Best International Restaurant Bar presented by Tales of the Cocktail Foundation

Bar Kismet (Halifax, Nova Scotia, Canada)
Caffe Fernet (Singapore)
Danico (Paris, France)
Le Mary Celeste (Paris, France)
Locale Firenze (Florence, Italy)
LPM Restaurant & Bar (Dubai, UAE)
Pujol (Mexico City, Mexico)
Sexy Fish (London, UK)
The Continental Deli (Newtown, Australia)
Tjoget (Stockholm, Sweden)
Zuma Dubai — Dubai, UAE)

*Includes 11 nominees due to a tie

Best New International Cocktail Bar presented by Stranger & Sons

🔶🟥🔵 A Bar with Shapes for a Name (London, UK)
Amaro Bar (London, UK)
ARGO (Hong Kong, China)
Dead End Paradise (Beirut, Lebanon)
DEAN & NANCY (Sydney, Australia)
RE (Sydney, Australia)
Schofield’s Bar (Manchester, UK)
Side Hustle at the NoMad (London, UK)
SIPS (Barcelona, Spain)
Wax On (Berlin, Germany)

Global Categories

Best New Spirit or Cocktail Ingredient presented by Tales of the Cocktail Foundation

Abasolo Ancestral Corn Whisky
ANGOSTURA® cocoa bitters
Citadelle Gin Jardin d’été
Del Maguey Single Village Mezcal Vida de Muertos
Equiano Light Rum
Fever-Tree Sparkling Lime & Yuzu
Fever-Tree Sparkling Pink Grapefruit
Hendrick’s Lunar Gin
Lyre’s Non-Alcoholic – Italian Orange
Nixta Licor de Elote
Lost Irish
Ojo de Tigre Mezcal Artesanal
SAVOIA Americano

*Includes 13 nominees due to a tie

World’s Best Cocktail Menu presented by Diageo Bar Academy

ALQUÍMICO (Cartagena de Indias, Colombia)
Dante NYC (New York, NY)
Himkok (Oslo, Norway)
Little Red Door (Paris, France)
Lyaness at Sea Containers London (London, UK)
Mace Bar (New York, NY)
Paradiso (Barcelona, Spain)
Scarfes Bar at the Rosewood London (London, UK)
Swift Soho (London, UK)
Tayēr + Elementary (London, UK)

World’s Best Spirits Selection presented by Beam Suntory

ATLA (New York, NY)
Brandy Library (New York, NY)
In-Situ Mezcaleria (Oaxaca City, Mexico)
Jack Rose Dining Saloon (Washington, DC)
Origin Bar at The Shangri-La Hotel (Singapore)
Rumba (Seattle, WA)
Sexy Fish (London, UK)
Swift Soho (London, UK)
The Bamboo Room at Three Dots and a Dash (Chicago, IL)
The Doctor’s Office (Seattle, WA)

Writing and Media Categories

Best Cocktail & Spirits Publication presented by Diageo Bar Academy

CLASS magazine
Difford’s Guide
Discard the Zine
DRiNK Magazine Asia
Drinks International
Liquor.com
The Cocktail Lovers magazine
The Spirits Business
VinePair
Whisky Magazine

Best Broadcast, Podcast, or Online Video Series presented by Diageo Bar Academy

A Life In Whisky: The Dennis Malcolm Story (A documentary by Whisky Magazine)
Behind the Bar with Cara Devine
El Club de los Cantineros (Documentary)
Freepour™
Happy Hour History
Hospitality Forward Podcast by Hanna Lee Communications
Radio Imbibe
Shōshin Art Club
The Cocktail Lovers Podcast
The Speakeasy Podcast

Best Cocktail & Spirits Writing presented by Diageo Bar Academy

“Get Real: The bar world looks beyond feel-good measures on sustainability and climate change” by Max Falkowitz, for Imbibe Magazine
“Getting high from a new supply: a revolutionary flavour extraction method for cocktails is being pioneered in South Africa” by Leah van Deventer, for TheWorlds50Best.com
“Has the Coronavirus Pandemic Destroyed American Bar Culture?” by Jeffrey Morgenthaler, for Daily Beast
“Making it Through: How a Bar’s Regulars Helped During a Pandemic,” by Rebecca Cate as told to Paul Clarke, Imbibe
“Marc Farrell Wants to Change the Way You Think About Rum” by Yolanda Evans, for Food & Wine
“Meet the Eco-Packaging Innovations Transforming the Drinks Industry” by Betsy Andrews, for SevenFifty Daily
“Mexican Terroir” by Liza Weisstuch, for Whisky Magazine
“The Greatest Drinking Contest in History” by David Wondrich, for Daily Beast
“The Hard Reset – Creating a New Hospitality Culture” by Anna Sebastian, for CLASS
“Turns Out Rye Whiskey Isn’t an American Creation After All” by Lew Bryson, for Daily Beast

Best New Cocktail or Bartending Book presented by Lyre’s Non-Alcoholic

Claridge’s The Cocktail Book by Denis Broci and Nathan McCarley-O’Neill
COCKTAIL DIVE BAR: Real Drinks, Fake History, and Questionable Advice from New Orleans’s Twelve Mile Limit by T. Cole Newton
Death & Co: Welcome Home by Alex Day, Nick Fauchald, and David Kaplan
Difford’s Guide to Cocktails Sixteenth Edition by Simon Difford
Mezcal and Tequila Cocktails by Robert Simonson
The Cocktail Seminars by Brian D. Hoefling
The Japanese Art of the Cocktail by Masahiro Urushido and Michael Anstendig
The Way of the Cocktail: Japanese Traditions, Techniques, and Recipes by Julia Momosé with Emma Janzen
Tokyo Cocktails by Nicholas Coldicott
Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking by Elva Ramirez

Best New Book on Drinks Culture, History, or Spirits presented by Diageo Bar Academy

A Good Drink: In Pursuit of Sustainable Spirits by Shanna Farrell
Bourbon: The Story of Kentucky Whiskey by Clay Risen
Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization by Edward Slingerland
Girly Drinks: A World History of Women and Alcohol by Mallory O’Meara
L’Ora dell’Americano by Mauro Mahjoub & Lucio Tucci
Something & Tonic by Nick Kokonas
The Big Book of Amaro by Matteo Zed
The New Kindred Spirits by F. Paul Pacult
The Oxford Companion to Spirits and Cocktails edited by David Wondrich with Noah Rothbaum
The Spirit of Rye by Carlo DeVito

Image: Jia Jia Shum on Unsplash