Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the smart-post-show-pro domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6114
Bar owner | KRG Hospitality

Bar owner

by David Klemt David Klemt No Comments

Bar Hacks: ReFire: Episode 1, Part 1

Bar Hacks: ReFire: Episode 1, Part 1

by David Klemt

Bar Hacks: ReFire podcast "black paper" background cover

In the latest episode of the Bar Hacks podcast, I introduce an innovative format called Bar Hacks: Refire, tackling real-world hospitality scenarios.

Joined by Bradley Knebel, client services director at Empowered Hospitality, the first episode offers a fresh perspective on managing bar and restaurant challenges.

The discussion kicks off with a focus on staff management, addressing the question of rehiring former employees. What may seem like a simple question proves to be anything but when Bradley and I break down the interplay of labor shortages, cultural fit within a team, and other key elements.

Our goal, as it will be with every episode of ReFire, is for listeners to gain valuable insights into the decision-making process behind giving second chances, and the impact of such decisions on team dynamics.

Whether you’re a bar owner, manager, or aspiring hospitality professional, this episode offers a wealth of knowledge and strategies to navigate the challenges of running a successful bar or restaurant.

Below, a transcript of the first part of the first episode of Bar Hacks: ReFire. Bradley and I jump into each scenario cold (for the most part), so the tone is conversational rather than formal. Cheers!

Transcript: Bar Hacks: ReFire: Episode One

David: Hey, welcome back to the Bar Hacks podcast… We’re gonna try something a little different today with the format, and I’m kind of playing around with it. I think I’m gonna call it Bar Hacks: ReFire because we’re giving people a second bite of the apple for a situation that maybe we read about that we don’t agree with, or that we can study and kind of revisit as a way to give some advice.

But my guest today is Bradley Knebel. He is the client services director at Empowered Hospitality. He worked for, I wanna say a decade, for Danny Meyer’s Union Square Hospitality Group until a couple years ago. He was the GM of Tatiana, and he helped bring that restaurant to, I believe, a three-star review in The New York Times. It has also been recognized as the number one restaurant in New York City during its tenure. And we met at this year’s Flyover Conference, me and Bradley, and we were hanging out with the founders of that show, Sarah Engstrand and Greg Newman. (And just a little drive-by on Dave Kaplan, as well, was hanging out with us, of Death & Co.)

We just had some really great conversations, and some good drinks, and really good pizzas at that one spot. They were, I think, wood-fired out of a food truck. Really good. So, I was doing my second ever public speaking engagement, which was still nerve wracking for me. I know I do a podcast, but this is completely different than talking to a room full of industry experts and industry newbies who are hoping I can tell them something good. And I think, Bradley, it was your first public speaking since Empowered Hospitality and doing your thing over there, and you and Kaplan were nice enough to sit in on my session and actually ask me questions that were helpful for everyone else, and yourselves.

So, I had this idea bopping around in my head about a different podcast format, because I was like, “Well, I do interviews, but I don’t always get the chance to address, you know, operator topics and server topics, and bartender and chef topics, because I want the audience to learn from the expert that I’ve got on.” That’s my very long-winded way of saying, welcome, Bradley, and let’s try this new podcast format.

Bradley: Hi, Dave, thanks for having me. I’m super excited about this. I think it’s going to be a really fun format, and I like the Bar Hacks: ReFire because we’ve all had to refire something that didn’t come out right. Or you accidentally overcooked something because something else comes up in the moment, and you just totally forget that you have something cooking. So, I love the name. And also, for your second public speaking, I thought you did incredibly well. I certainly enjoyed your conversation, and it was also so relevant to what you do, and kind of what you and I have talked about in the past of like, how do you build successful restaurants from the ground up and where do you start? And we’ve even joked about how many people we’ve met who just say, “I have money, I want to open a restaurant. Let’s do this,” and don’t realize how hard it is. So, really excited to dive in on some of these questions we have today, and thank you so much for having me on the show today.

David: Absolutely. And hopefully we do many more of these.

The ReFire Format

David: So, for the audience, what happened is, I sifted through… I’m basically going through online—there’s subreddits that, basically, everybody knows there’s a subreddit for everything. Good or bad, there’s a subreddit for it. Servers have a subreddit. Bartenders, chefs, bar owners, restaurant owners, hotel owners… I mean, they all have subreddits. And then there’s just, you know, forums all over the internet. You can find pretty much any topic. And so, I’m kind of sifting through these for real-world situations. And the caveat there is we’re gonna take these at face value, for the most part. Unless someone is like, “I’m just kidding,” like, “I got you all like in the comments…”

But we’re going to accept that these are really happening, because anyone in the industry knows if you’ve been in there, you know, for a few years, everything happens in this industry. So, a lot of this stuff is believable, even as outlandish as it might sound. The only thing I’m going to do, really, and Bradley’s going to do when we bring these topics up, is we’re not going to read them verbatim. We’re going to summarize. And the reason for this is I don’t want people to get doxxed. I don’t want them to, you know, get review bombed because someone decided, “I’m going to side with the server on this and let’s review bomb this operator.” You know, things like that.

So, we’re trying to be general but still get to the crux of the situation, and I’m sure they’ll get more specific as we go. I chose three to start with; hopefully, we get to all three. If we have a great conversation on, like, the first one or two, we’ll save the third one, or you know, however it works, for the next one. But that’s how this is gonna work. I’m sure it’ll evolve, ‘cause I’m not, like, a strict, like, “Oh, this is how it’s going to be” ‘cause it’s quote-unquote “my podcast,” because I’m not like that. We’re going to have fun with this.

Situation 1: Second Chances? Hire Hard, and Manage Harder

David: Situation one is interesting. So, this is written ostensibly by a bar and restaurant owner, and we can all relate to this, you know, the past couple years. This one said the past year or so he’s had trouble—actually, I don’t know if it’s a he or she, I shouldn’t even say that—they have had trouble finding and keeping staff, and when they do keep them, keeping them happy.

So, the kitchen has two or three cooks. It’s a relatively small team. When it’s busy in the restaurant there are, from what I can interpret, there are two cooks on. And when it’s slow, one cook is doing everything. Pretty standard for a small operation, I would say. (These days, you’re trying to control labor costs. My business partner Doug will say, “We don’t cut costs, we control them.” You start cutting things and it can get ugly, and it’s a whole other can of worms. I’m sure Bradley would agree with that.)

They had a new hire, seemed perfect. From what I understand, they were a good fit because everybody relies on one another. Like, “Hey, I need to take this day off. Can you take this?” It’s very…it seems informal. They can just talk to each other and get things done. But because It’s a small team, they need someone reliable, which is what they thought they had. This is a part-time worker; they had another job.

Within that first month, just a slew of, just, unfortunate events struck this new hire, and they could not, they couldn’t sustain it. And so, they gave no notice—they just quit. The operator didn’t freak out in the, in the post, was just like, “That’s really disappointing that they didn’t even, you know, text me like, ‘Oh, I can’t do this for another two weeks.’” But it does seem like real life got in the way, and this person wouldn’t probably have been able to reliably give, you know, two weeks or a week.

However, a couple weeks after that happened, the person came to get, I assume, their first paycheck. Their last, but I’m assuming their only, paycheck. And I don’t think the operator was there. They talked to the lead chef, and they apologized, and they expressed that they had stabilized everything, and just a bad time all at once, basically. And they would really love to come back. And, in fact, they would like to come back full time. So, I don’t know if that means that, the job they lost, they couldn’t get that back, or they were just like, “You know what? I actually like this place. I would like to be here full time.”

And so, the whole point of the post was, do you give second chances? Or would you give second chances to someone who just quit and then shows up for their paycheck? So, because of what Empowered does, specializing in HR and things like that for this industry, I figure we’ll go with you first on this topic and see what your initial thoughts are.

Tornado People

Bradley: Yeah, I think some things that are really interesting about this question, and thanks for passing it over, is it was a really short tenure before the person left. Right? So, this cook in question was there for, I think it sounded like a month. And then because of life… And I think it’s important in this instance to state that the incidents that led to this employee leaving were outside of the workplace, and I think that’s an important distinction here. So, there were things that happened in this employee’s personal life. It was losing a job and some other pretty unfortunate situations that led to them basically leaving with no notice, which is never a great sign. That feels really terrible. As an operator, you’re now scrambling. You thought you had your plans in place. And for such a small team, as you mentioned earlier, if it’s a team of three or four people, losing one is a massive part of that labor force.

So, I think the flag here is: Do you think it’s repeatable? Do you think that that one blip and moment was a really unfortunate circumstance? We’ve all met—I like to call them tornado people, where for good or for bad, things just spiral around them. Things are just never going well. There’s always: breaking this lease; I had to leave; I had to move out of this apartment; I just lost this job; you know, my partner just said this. And so, if it’s somebody who is just a tornado person, it’s going to kind of keep revolving back. So, I would be really worried with this employee and with this hire. Is this a pattern? Just a pattern you saw a single piece of that becomes unreliable?

And also, can you trust this person again? Especially because the kitchen is run on a singular body during, I’m assuming, lunches, Sunday, Monday, Tuesdays… You know, if this person is working a Monday dinner, how confident are you now that they’re going to show up? Labor is hard right now. You’re seeing a massive labor shortage, especially in the culinary world. There’s a huge disparity in the back of house right now, and it’s real. But you also need to make sure you’re hiring the right thing. And you mentioned earlier, I worked for Union Square Hospitality Group for Danny for a long time, and one of our big tenets, when it came to talent and came to people, was “hire hard, and manage harder.” It’s finding the right fit, and sometimes it can be really challenging. That does mean having to jump in. And as anybody who’s worked in this industry long enough knows, that sometimes mean you’re washing dishes by yourself at 1 am because your dishwasher stormed out, or your dishwasher is now covering a prep station, or, you know, one of the other crazy things that just happens in this industry.

So, my big thing to question here is, do you think this is a pattern? Is this something that’s going to happen again? Do you think you can trust this employee again? And then my biggest question also was, what was it about this employee that made them, quote-unquote, a perfect fit? Was it because they just didn’t complain and did their job well, or were they adding to the culture? So, if they were adding to the culture, if they were adding to the standards, if they were really building themselves in the space, then I, I think a second chance could be warranted, knowing all the life circumstances that went into it. But if this person was a good fit just because they came in usually on time, usually did what they were supposed to do, and left the station usually clean, I just… The risk of having another month spiral out to me is a really big concern, especially for a team that small, and for a team who has to operate on their own pretty consistently.

Two Minds

David: And then the other question is, so you, let’s say now we’re, we’ll bring you back. And then the question becomes, what kind of limitations do you put on this? Because I’m of two minds.

Okay, well, the apology does go a long way, I appreciate that. Maybe the owner wasn’t on property when the person came. And then the question in the back of my head would be, did you plan that so you don’t have to deal with the owner, and you apologize to the cook because maybe you respect other chefs, but you don’t really respect the owner, or you just didn’t wanna deal with the owner, or they just happen to not be there and you want to apologize to everybody who you affected. That’s possible.

But then you start doing the, you know, okay, well, we need to do, like, a 60-day probationary period, or a 90-day. And while I do agree with those, sometimes, I do think they do affect the culture, and they affect your employees. Like, “Right, I have this constant, like, just spotlight on me. I’m afraid to make any mistake.” Or what if legitimately something just happens? Like, okay, so their car broke down, and then they went to get the bus, and that’s running late, or it’s just stuck in traffic. They try to get there and they’re still late. Are you going to listen to them and not ding them? Or is it, “Okay, well, I don’t want to hear it again. You’re out of here.”

So, I do think probationary periods make sense, but not when you are laser-focused on them. You made a huge mistake and now we’re going to put these limitations on you. That’s not healthy, I don’t think, for either side. So, I maybe would do it like, hey, you can come back, but we’re going to go part-time first, and then I really don’t want…I’m not going to give you a lone shift; you’ll always be with another one of their cooks, and hopefully they show up for every shift.

But then it’s, you know, do the cooks get input? Does the owner get to go, “Okay, look, this is going to affect you directly. This is your team, essentially. Do you want this person back?” Because I do think that these are conversations you need to have with the team affected. And it does affect the entire team, but the direct team first. And then if you wanna ask the front-of-house manager, “What do you think of the situation? Like, do you trust the kitchen if this person’s here?”

So, I don’t think there’s, a silver bullet. I think it really is going to come down to a culture. And like you said, was this person a good fit because of culture, or were they a good-

Bradley: Fit because they were a body?

David: That’s…yeah, that’s the answer. If it’s because “I need this person here,” then if there’s only a month, I think you can survive another month looking for somebody, and hopefully they work out better. And I hate saying “hopefully,” ‘cause that’s so not strategic. Like, “Oh, I hope they work out.” But that really is part of it. Like you said, you hire hard.

But still, I mean, one of our industry peers thought they hired the right general manager for a restaurant once, and turned out they were doing drugs in the office, and stealing money. And I’m not vilifying the drug part, to be honest; that’s an issue that we need to address with a lot more compassion. But they were stealing money, and committing crimes on the property, and that was the issue. And none of that had even occurred to them because the interviews were so good, and the in-person interactions were so good when they were on site. So, it didn’t even occur to them until they didn’t show up and they’d been arrested, and the cops like, “Hey, does this person work for you? ‘Cause check all this.”

There’s always the X factor, and we have to put a lot of trust in people when we hire them. But that is also why I don’t know about you, but I don’t like the standard interview questions. Like, let’s just rubber stamp this. We ask these questions, we pencil-whip the answers, they got them, alright? Most people know how to answer an interview question to get, you know, a thumbs up from somebody.

So, I think a lot of the approach of, “Let’s hang out for a shift.” (And we have to pay them for the shift.) But like, are, they a good fit? Do I want to spend 13 hours with this person a day, or am I like, “Oh, get out of here”? Like, I can’t stand you already. Or—because we can train skills, we all know that—like you said, is it a body? And if it’s a body, I think you move on. Like, I appreciate the apology, but I don’t think it’s worth the headache if that’s the case.

“Probationary Periods are Fake”

Bradley: I agree. We, at Empowered Hospitality, advise clients that probationary periods are fake. And I think there are a few things that probationary periods always worry me because, especially depending on your jurisdiction, depending on where you are in the country, they may or may not be legal, they may or may not be enforceable. Empowered Hospitality operates mostly in New York City, but we have clients all over the country. But we advise all of our New York clients that probationary periods are fake. You know, you might say that you have a 30-day probationary period that you try to terminate somebody, but if you terminate without documentation, they can still go to unemployment court. And if you’re in a very pro-labor state like New York, in a pro-labor city like New York City—which isn’t a bad thing, I think this is a great thing; like labor needs protection—but you’re going to lose that case. Even if they’re on a 30-day probationary period, even if you put it in a handbook, even if you had them sign something… Probationary periods, I think, don’t work, in my personal, professional opinion. I think it just, it’s stage shifts, it’s having trails that should be paid, and in some places need to be paid, but, like, seeing them in action.

And, I also… One of the big flags here, too, is the first three months that somebody is in a job, not only is it when they’re learning the job, they’re learning the culture, they’re learning how to be successful, but it’s also when they’re on their best behavior. So, in this first 90-day cycle when this person is supposed to be on their best behavior, and it’s usually when you get the least amount of complaints and the most amount of, I don’t want to say production, but kind of, like, positive enforcement into the company, they’ve already come in, spiraled out, left with no notice, come back and apologize, and then tried to change the initial condition of their employment, which was part-time, into full-time. So, they’re basically coming back during the window that you’re really evaluating them as a long-term employee. They have basically said, “No, I want to change what I’m doing.”

And then I also have this, like, needle in the back that’s saying are they coming back full-time because they lost their other job that they can’t get back, and they just need something, and you’re the easy target? And all of this to say, if you get along with this person really, really well, you believe that it was an unfortunate event, they’ve shown track record either through resumes or through word of mouth that, like, it was just a blip, and you’re willing to take that risk? Absolutely. There’s so much risk in our industry. Every hire is a risk. Every time you buy a new product from a new vendor, it’s a risk. There’s so much risk in this industry outside of just financial. And so, if you’re willing to take that risk, then that’s a risk you’re willing to take. But it is a risk.

You know, it’s because also, what’s one thing we say all the time? It’s not the shining employee, and it’s not the employee that’s the worst, it’s the employee that just coasts. That’s the biggest detriment to your business. The biggest detriment to your business is the person who just does enough, but doesn’t do enough to actually, like, get anywhere, either probationary or excelling. And so, if you hire this person in and then they end up being one of these tornado people, but they don’t do anything like quit again on the spot, it’s gonna be really challenging to exit this person successfully without risks of the business. And right now, you’re at a moment that there is no risk to not hire them.

The Verdict

David: I probably wouldn’t hire back. And, not to sound like I’m not compassionate, because my gut reaction, personally, with no business involved, is, yeah, they apologized. It was a month. Like, they had a string of things that did not directly involve the company go wrong. Like, let’s try it again.

But on the business side, the operator side, I’m like, what probably wasn’t even a full month of work, you already survived without this person after this all happens. So, I would just keep looking. And as far as probationary periods, you’ll never see it listed in one of our manuals. We do onboarding manuals. We do training manuals. We do checklists. We do a ton of documents for our clients when they ask us to. We have never talked about a probationary period. It’s just like, nope: this is what we expect from you, we’re gonna document it if you don’t do it, and corrective action. It’s gonna start with, “Hey, just don’t do that again,” and then it escalates. So, we don’t do probationary: it’s just, “Please don’t break the standards. If you do, we can talk about it, ‘cause maybe the standard should change.” I mean that does happen, but it’s mostly just don’t do that. And then we’re gonna keep having to escalate this if you keep doing this.

Bradley: And you mentioned something that I think is really important: the day the employee starts, they’re your employee. And by all intents and purposes they’re the same. They need to be treated the same as somebody who’s been there for five years, right?

So, yes, they’re taking more coaching, and there’s more training. They’re taking more time as you’re adapting them to your culture. But that doesn’t mean that there’s any different standard that you can hold them to because they’re new in terms of, like, paperwork, termination process if you have a disciplinary process laid out within your handbook or laid out within any sort of documents or policies, especially if they sign off on them. So, making sure that every hire is a commitment, and you should be willing to put the time and investment into them, but you also have to hold all of them accountable in the same way.

Because I also worry—and kind of diatribing on this a little bit—I worry what message is to sending to the rest of your team, right? If he would have, I’m assuming this person’s a he, but if this person would have quit and said, “I can’t give you notice because of all of these things. I can try and pick up a shift here, but right now this isn’t working,” that’s one thing. But that’s not what happened in this case, you know? This person had a bunch of unfortunate situations happen to them outside of work. But then instead of trying to work with their employer to say, “Hey, I’m working through these things, can I take two weeks to figure this out? I know I just started.” But it was, “I’m gone.” And then a month later like, “Hey, I’m back. Can I get a job?” And so, if it was one of my clients, I would be hard pressed to advise “Yes.”

David: And it was a “he.” When they wrote it, it was a “he.”

“You have to protect your entire team”

Bradley: If it was a tough labor market, I could see there were definitely extenuating circumstances that could sway one way or the other. But just at face value, this feels like a really challenging rehire. Not because they don’t care about the person. I don’t think anybody gets into this industry because they don’t care about people. And I’m super empathetic, but I’ve been in restaurants for 20 years. It’s very transient. We’ve seen people come and go.

And just the risk that I would have taken 20 years ago… And on people, I take less now. I think maybe I’ve been burned too many times, or seeing too many patterns come through, but… At the end of the day, you feel bad for this one person, but you have to protect your entire team. And so when you’re the employer, sometimes the good of the whole team makes you make some tough choices, or makes you make choices that maybe you personally don’t agree with or personally make you feel, “Hey, I feel like I might be a bad person, but I can’t do this because I have 16 other people that work for me that show up every day that have been there consistently, and they need to have a team that shows up as well.”

I’m going to go back to the biggest flag here for me is that it was only one month of, like, good behavior. If this had been somebody who had been there for, like, three months, six months, a year and then had to quit, no notice, all these things happened in their personal life, and then came back and was like, “Look, I am so sorry life spiraled.” You also have a little bit more judgment on that person’s character. One month in, you don’t know who that person is.

David: Excellent point. Yeah. There’s no way that they—well, not no way—but it’s very low odds they knew exactly who this person is after, I think they said they worked like two or three shifts a week, part-time. So, you just don’t know.

So, yeah, I think both of us are agreeing that you just move on from this, not because you’re cold-hearted, but because it is the best decision for the company, and the team. Like I said, if you really have that culture where you have a meeting, like, “Hey, this is what happened, you all have a vote.” I mean, I’ve seen that happen; it does happen. If that’s the kind of culture, maybe it’s a different answer. But I don’t think the market is so bad that you can’t do without, you know, finding another, waiting another month, two months to hire another person who will fit the same role part-time with the possibility of going full-time. I don’t think it’s that dire.

Pass them On?

Bradley: If you, if a few heartstrings pulled out for this man and you, I still don’t know if I bring him in for the culture. But nobody in restaurants also doesn’t know anybody. It’s, “Hey, I don’t think it’s a good look to bring you back here. It doesn’t set a good precedent for the team. You know, I also am not sure this is, like, going to be a great long-term fit. But if you’d like, I’m happy to talk to somebody else, and see other places in the industry that you might be able to go.”

But that’d be a risk because then you’re putting your reputation on this person’s shoulders.

David: True.

Bradley: But if you trust that they’re good… I still don’t know that bringing them back on sets the right precedent for the company. You could help them in other ways instead of just bringing them back into your space, into your business.

David: That’s a good point. Yeah. You could definitely pass them on. But like you said, now you get the phone call from the person you passed them on, like, “What did you do?!”

Bradley: After a month, they’re like, “They just quit.” Exactly, yeah. I’d say history always repeats itself. And that is long-term and short-term. So, that would be my biggest concern here, outside a few others.

Listen to Bar Hacks: Refire, episode one on Spotify, Apple Podcasts, or wherever you listen to podcasts.

Note: Transcript provided by Eddy by Headliner, edited by author for clarity.

Image: Canva

KRG Hospitality Contact 60-Minute Impact Session

Looking to Start, Stabilize, or Scale? Book Below to Setup a 60-Minute Result-Driven Impact Session.


by David Klemt David Klemt No Comments

Why You Should Invest in Strategy

Why You Should Invest in Strategy and Foresight

by Doug Radkey

A surprising trend is emerging: Many aspiring entrepreneurs, restaurateurs, hoteliers, and seasoned business owners are hesitant to invest in two key elements.

Those elements? Strategy and foresight.

Despite understanding the importance of strategic direction, they often prioritize more immediate needs such as hiring talent, refining processes, and other operational aspects. However, these efforts, while crucial, can lack cohesion and effectiveness without a well-defined strategy guiding them.

Financing can be tight but that’s not often the issue. I’ve witnessed business owners eagerly spend $25,000 on new tables and chairswhen they weren’t necessarywhile hesitating to invest the same amount in strategic planning that could yield a much higher return on investment.

It’s even more surprising to see new entrepreneurs pour over $1 million into launching a new bar or restaurant, only to balk at a $25,000, comprehensive strategy package.

This package, which includes a feasibility study, concept development playbook, brand strategy, marketing playbook, tech-stack playbook, financial playbook, and business strategy playbook, is often dismissed as “not in the budget.”

Yet, this investment in strategy is crucial for setting a strong foundation, and ensuring both short-term and long-term success. It’s like navigating without a map, or building a house without a blueprint; there may be some progress, but without a clear vision and destination, there’s a much greater risk of veering off course.

In terms of restaurants, bars, or hotels, a lack of strategy and foresight leads an owner to crumble their business to the ground.

This article explores the reasons why investing in strategy and foresight is not just a wise choice but an essential one for ensuring success and stability in an increasingly unpredictable industry.

What are Strategy and Foresight?

To overcome the laundry list of potential obstacles in this industry, you must prioritize strategic thinking, invest in the necessary resources and expertise, and cultivate a culture that values long-term planning.

No matter whether you’re starting, stabilizing, or scaling your brand, you need both strategy and foresight on your side.

Foresight

Foresight is the process of anticipating and envisioning potential future scenarios, trends, and developments. It involves analyzing emerging patterns, uncertainties, and possible disruptions to understand what the future might hold for you and your bar, restaurant, or hotel.

Foresight is not about predicting the future with certainty but about exploring a range of possibilities, and preparing for each of those scenarios.

Key Characteristics:

  • Explorative: Foresight explores multiple potential futures rather than focusing on a single expected outcome.
  • Long Term: Typically, a focus on the long-term implications of current trends and decisions.
  • Proactive: Foresight encourages proactive thinking and planning to anticipate changes, and prepare for various possibilities.
  • Qualitative and Quantitative Analysis: A combination of qualitative insights and quantitative data to create comprehensive future scenarios.

Strategy

Strategy, on the other hand, is the formulation and implementation of a plan to achieve specific goals and objectives. It involves making deliberate choices and decisions to allocate resources, navigate challenges, and capitalize on opportunities.

Strategy is focused on setting a clear direction, and determining the actions needed to reach desired outcomes.

Key Characteristics:

  • Directive: Strategy provides a clear roadmap and actionable steps to achieve goals.
  • Focused on Execution: The practical aspects of how to achieve desired outcomes, including resource allocation, prioritization, and performance measurement.
  • Short to Medium-Term: Strategy often addresses short to medium-term objectives, aligning current actions with long-term vision.
  • Decision Making: Strategic decisions based on the current understanding of the environment, resources, and capabilities.

Why You Should Integrate Strategy and Foresight

When you combine strategy with foresight you and your business can make more informed decisions. An informed decision is the consideration of both the present context and potential future developments.

Foresight provides valuable insights into emerging trends and uncertainties, helping your brand anticipate challenges and opportunities. This integration ensures that strategic decisions are based on a comprehensive understanding of possible future scenarios. Strategic decision reduce the risk of being caught off guard by unexpected changes.

Integrating foresight into the strategic planning process enhances your businesses adaptability and resilience. Foresight allows you to explore a range of possible futures, and develop contingency plans for different scenarios.

This proactive approach enables you and your team to respond quickly and effectively to changes in the external environment. Whether technological advancements, market shifts, or sociographic adjustments, you’ll be prepared to adapt quickly.

Innovation and Risk Management

Foresight provides a long-term vision, while strategy focuses on short-term actions. By integrating the two, your hospitality business can align its immediate goals and actions with its long-term vision. Doing so ensures consistency and coherence in decision-making, and helps you stay on track toward achieving your long-term objectives. It also helps bridge the gap between future aspirations and current realities, creating a more cohesive and actionable playbook.

When you act with foresight, you encourage the exploration of new ideas and potential innovations by identifying emerging trends and disruptions. Integrating foresight with strategy enables your business to pursue innovative solutions proactively, and capitalize on emerging opportunities. This combination fosters a culture of innovation, and encourages you and your team to think beyond the present, seeking ways to stay ahead of the competition continually.

Foresight helps identify potential risks and uncertainties that may impact your business in the future. Incorporate these insights into the strategic planning process so you can develop strategies for your business that mitigate or manage risks.

A proactive approach to risk management reduces vulnerability, and enhances organizational stability.

Foresight and Strategy Sample for Starting a Hospitality Brand

Strategy

Feasibility Study: Assess market demand, demographics, competition, and potential profitability. This foundational step provides a realistic view of the business opportunity and potential challenges.

Brand and Concept Development: Define the unique selling proposition (USP), story, target market, and brand identity. Develop a detailed playbook outlining the concept, including menu/room design, service style, and intended ambiance.

Site Selection and Design: Choose a location based on the completed feasibility study. Design the space to reflect the brand’s identity and concept with a reputable designer who follows the vision.

Foresight

Market Trends Analysis: Identify emerging food and beverage trends, changes in consumer preferences, and demographic shifts. Use this information to shape the concept and offerings.

Regulatory Landscape: Anticipate potential changes in regulations related to health, safety, and licensing. Prepare to adapt to these changes to ensure compliance and minimize disruptions.

Technological Integration: Explore advancements in restaurant and hotel technology. Plan for their implementation by developing a tech-stack that enhances the guest experience, and operational efficiency.

Foresight and Strategy Sample for Stabilizing a Hospitality Brand

Strategy

Operational Efficiency: Streamline processes, optimize inventory management, and implement cost-control measures. Review financial performance regularly to identify areas for improvement.

Marketing and Branding: Develop a cohesive marketing strategy to build brand awareness and loyalty. Leverage social media, local events, and partnerships to attract and retain guests.

Guest Experience: Standardize service protocols, and enhance staff training. Focus on delivering consistent and high-quality experiences to build a loyal guest base.

Foresight

Scenario Planning: Develop contingency plans for potential disruptions, such as economic downturns, supply chain issues, or changes in consumer behavior. This preparedness helps the business remain resilient in the face of uncertainty.

Competitive Analysis: Monitor competitors’ strategies and market positioning continuously. Adapt and differentiate the brand’s offerings to maintain a competitive edge.

Guest Feedback and Data Analysis: Collect and analyze guest feedback to identify emerging preferences, and areas for improvement. Use this data to refine offerings and enhance guest satisfaction.

Foresight and Strategy Sample for Scaling a Hospitality Brand

Strategy

Expansion Planning: Evaluate potential markets for expansion, considering factors such as demographics, market demand, and competition with a feasibility study. Develop a scalable business model and expansion strategy.

Brand Consistency: Develop and maintain brand standards, and ensure consistency across all locations. Implement standardized operating procedures and quality control measures.

Partnerships and Collaborations: Explore strategic partnerships with suppliers, local businesses and community partners, or other brands to enhance offerings and expand reach.

Foresight

Future Market Opportunities: Identify emerging markets and growth opportunities, such as new geographic regions, niche markets, or evolving guest segments. Plan to enter these markets with tailored offerings.

Innovation and Adaptation: Foster a culture of innovation by encouraging the exploration of new ideas, products, and services. Stay ahead of industry trends and incorporate innovative solutions to differentiate the brand.

Risk Management: Assess potential risks associated with scaling, such as supply chain complexities, cultural differences, or operational challenges. Develop an outlook to mitigate these risks and ensure smooth expansion.

In Summary

The integration of strategy and foresight into your hospitality business is not a luxury but a non-negotiable.

Investing in these areas will provide your business with the tools and insights needed to navigate uncertainties, anticipate market shifts, and make informed decisions that align with your goals. Far from being mere expense lines, strategy and foresight are foundational elements that drive growth, innovation, and resilience.

Prioritize strategic planning and future-oriented thinking so your business can create a cohesive and actionable roadmap that bridges the gap between current realities and future aspirations. This investment enables you to address potential challenges, capitalize on emerging opportunities, and maintain a competitive edge in a proactive manner.

Whether starting a new venture, stabilizing your operations, or scaling your business to new heights, the integration of strategy and foresight empowers you to outperform the competition in this ever-changing environment.

Ultimately, the value of investing in strategy and foresight goes beyond immediate financial returns. This integration cultivates a culture of continuous improvement, adaptability, and forward thinking, ensuring that your business is not only prepared for the future but also positioned to shape it.

As such, you should view these investments not as costs but as crucial assets that contribute to the success and sustainability of your brand.

Image: Canva

KRG Hospitality. Restaurant. Bar. Hotel. Feasibility Study. Business Plan.

by David Klemt David Klemt No Comments

Cheers to the 2024 Spirited Award Winners!

Cheers to the 2024 Spirited Award Winners!

by David Klemt

AI-generated image of the Tales of the Cocktail Spirited Award on top of a bar, next to a cocktail

This image depicting what an AI system “thinks” a Spirited Award looks like will always amuse me.

We didn’t attend Tales of the Cocktail this year but we did watch the Spirited Award livestream to celebrate our peers receiving the recognition they deserve.

Let’s dive right into it!

A massive congratulations to the team at ALQUÍMICO in Cartagena des Indias, Colombia, for grabbing the World’s Best Bar crown.

Two incredible and generous bar pros, Alex Jump and Danil Nevsky, are this year’s Best US Bar Mentor and Best International Bar Mentor, respectively. I want to thank Jump for using her time on stage to call out the mental and physical health threats our industry continues to face.

This year’s Timeless US Award goes to The Buena Vista in San Francisco, California, while the Timeless International Award winner is Café Pacifico in London, UK. Hidetsugu Ueno’s commitment to the craft of bartending, hospitality, mentorship, and community earned him the 2024 Helen David Lifetime Achievement Award. Colin Asare-Appiah (“Get involved, bruv!”) is the more-than-deserving winner of this year’s Tales Visionary Award.

A special congratulations to Nectaly Mendoza, Joy Figueroa, and the team at Cleaver in Las Vegas for earning the Best US Restaurant Bar award. Yes, my civic pride is showing.

Another tip of the cap goes to Handshake Speakeasy in Mexico City, Mexico, for picking up three Spirited Awards: World’s Best Cocktail Menu, Best International Bar Team, and International Bartender of the Year. Congratulations to Eric van Beek!

Allegory at the Eaton Hotel takes two Spirited Awards back to DC: Best US Hotel Bar, and US Bartender of the Year. Cheers to Kapri Robinson!

Should you want a refresher regarding the four finalists from each award category, click here. The top-ten nominees are listed here, and the top-ten regional honorees can be found via this link.

Below, the award winners in the order they were revealed during the 2024 ceremony. Cheers!

Best New International Cocktail Bar

Bar Leone (Hong Kong)

New New US Cocktail Bar

Superbueno (New York, New York)

Best Cocktail & Spirits Publication

The Cocktail Lovers

Best Cocktail & Spirits Writing

“A New Spirit Confronts the Consequences of Colonialism,” by Adaorah Oduah, for Punch

Best International Brand Ambassador

Dave Mitton, Lot 40 / J.P. Wiser’s

Best US Brand Ambassador

Anna Mains, Monkey Shoulder

Best Broadcast, Podcast, or Online Video Series

Bartender At Large, hosted by Erick Castro

World’s Best Cocktail Menu

Handshake Speakeasy (Mexico City, Mexico)

Best International Restaurant Bar

Danico (Paris, France)

Best US Restaurant Bar

Cleaver – Butchered Meats, Seafood & Classic Cocktails (Las Vegas, Nevada)

Best International Bar Team

Handshake Speakeasy (Mexico City, Mexico)

Best US Bar Team

Jewel of the South (New Orleans, Louisiana)

Best International Hotel Bar

BKK Social Club at Four Seasons Bangkok (Bangkok, Thailand)

Best US Hotel Bar

Allegory at the Eaton Hotel (Washington, DC)

Best New Book on Drinks Culture, History, or Spirits

Juke Joints, Jazz Clubs, and Juice: A Cocktail Recipe Book Cocktails from Two Centuries of African American Cookbooks by Toni Tipton-Martin

Best New Cocktail or Bartending Book

The Ice Book: Cool Cubes, Clear Spheres, and Other Chill Cocktail Crafts by Camper English

Best International Cocktail Bar

ALQUÍMICO (Cartagena des Indias, Colombia)

Best US Cocktail Bar

Yacht Club (Denver, Colorado)

World’s Best Spirits Selection

Baba Au Rum (Athens, Greece)

Best New Spirit or Cocktail Ingredient

YUZUCO Yuzu Super Juice

International Bartender of the Year

Eric van Beek, Handshake Speakeasy (Mexico City, Mexico)

US Bartender of the Year

Kapri Robinson, Allegory at the Eaton Hotel (Washington, DC)

Best International Bar Mentor

Danil Nevsky

Best US Bar Mentor

Alex Jump

Image: Shutterstock. Disclaimer: This image was generated by an Artificial Intelligence (AI) platform.

KRG Hospitality. Bar Consultant. Nightclub. Lounge. Mixology. Cocktails.

by David Klemt David Klemt No Comments

Difference Between a Plan and Playbook

The Difference Between a Plan and a Playbook

by Doug Radkey

An AI-generated image of a business plan on one side, versus a playbook on the other side

Sometimes AI comes up with impressive images. This is one of them.

You’ve likely heard that 80 percent of hospitality businesses fail within the first five years.

When you ask those in the industry the question of why there is such a high rate of failure, they reply with a fairly predictable list of factors. These tend to be location, concept or brand confusion, lack of service standards, toxic workplace culture, sub-par marketing efforts, and mismanaged funds.

Many operators who fail try to quickly blame external factors, such as the economy.

When you ask the next questionwhat are the other 20 percent of operators doing differently to surpass five years in businessyou get one simple answer. The difference between those who drive a sustainable profit of 12, 15 or 20 percent (or more) and those who don’t boils down to one thing and one thing only: they have strategic clarity.

It’s not that the successful 20 percent did not battle challenges or the same tough economy or labor struggles. What they had was clarity, and a playbook detailing how to overcome a multitude of challenges.

So how do you achieve strategic clarity? Well, it’s much more than just writingor filling out a template fora business plan.

What is Strategic Clarity?

Strategic clarity is the comprehensive understanding and alignment within your hospitality business regarding its identity, direction, purpose, and the means to achieve its goals.

It involves clear communication and consensus on key aspects of the business, ensuring that everyone is working towards the same objectives. Below, the key components that define strategic clarity.

1. Understanding Who We Are

  • Core Identity: This includes the mission, vision, and core values of your business. It defines what the business stands for, and its fundamental purpose.
  • Strengths and Weaknesses: Recognizing the business’ strengths, weaknesses, opportunities, and threats (SWOT) aids in identifying the core competencies and areas for improvement.
  • Culture: The shared beliefs and practices that characterize the business’ internal environment, and how it interacts with both staff and guest perceptions.

2. Knowing Where We are Going

  • Vision: A clear and compelling picture of what the business aspires to become in the future. It serves as a guide for choosing current and future courses of action.
  • Long-term Goals: Specific, measurable, achievable, relevant, and time-bound (SMART) goals that outline the desired outcomes over an extended period.
  • Milestones: Intermediate targets that mark progress towards the long-term goals.

3. Understanding Why We are Doing This

  • Purpose: The fundamental reason for the business’ existence beyond making a profit. It encompasses the broader impact the business aims to have on its community.
  • Motivation: The driving force behind the business’ actions and strategies. This includes the values and principles that guide decision-making, as well as behavior.
  • Stakeholder Alignment: Ensuring that the goals and activities of the business align with the interests and needs of its stakeholders: guests, employees, investors, and the community.

4. How We are Going to Get There

  • Strategy: The overarching plan that outlines how the business will achieve its vision and long-term goals. It includes the allocation of resources and the selection of strategic initiatives.
  • Tactics: The specific actions and steps that will be taken to implement the strategy. This involves detailed planning, delegation, resources, and execution.
  • Performance Metrics: The criteria and tools used to measure progress and success. Key Performance Indicators (KPIs) and other metrics help track the effectiveness of strategies and tactics.
  • Continuous Improvement: The process of regularly reviewing and refining strategies and tactics based on performance data and changing circumstances.

Strategic clarity is essential for the cohesive and effective functionality of your bar, restaurant, or hotel business. This leadership approach ensures that all members understand and are aligned with the business’ identity, direction, purpose, and methods.

By achieving strategic clarity, organizations can navigate challenges, seize opportunities, and build upon sustainable long-term success. What we have found over the years that attributes to long-term clarity and success is a series of playbooks.

Understanding Plans and Playbooks

Let’s first dive into the critical distinction between a plan and a playbook, and why this matters for your bar, restaurant, or hotel. Understanding and utilizing both can significantly impact your business’ ability to start strong, stabilize effectively, and ultimately position you to scale successfully.

A traditional business plan, as you may know it, is a document that outlines your goals, and the steps you will take to achieve them. It’s often the number one consideration to secure funding and to set strategic direction.

However, it is, more often than not, missing plenty of crucial information, strategies, and guidance that end up planting a false sense of security.

A playbook, on the other hand, is a more comprehensive guide filled with detailed processes, best practices, and adaptable strategies tailored to your specific operations. Within this dynamic industry, you need more than a standard business plan if you want to be successful.

In fact, you should have eight different playbooks in place to position yourself within the top echelon of this industry.

The Power of Playbooks in Hospitality

While plans are often static or rigid (and often forgotten about shortly after they’re written), playbooks are designed to be flexible and adaptable.

Playbooks provide a step-by-step guide, ensure consistency and efficiency, and offer adaptable strategies and best practices to start, manage, and grow effectively.

Playbooks go into more granular details, and provide actionable steps. In this way, they’re notably different from a singular business plan.

The Eight Playbooks

No matter if you are operating a coffee shop, bar, restaurant or hotel (or any other concept within the hospitality industry), the following eight playbooks should be looked at as non-negotiables.

  1. Feasibility Study/Playbook: The foundational guide for assessing the viability of your hospitality business idea. It involves a comprehensive analysis of the market, competitive landscape, financial projections, and operational requirements. This playbook helps you determine whether your concept is realistic and profitable before committing significant resources.
  2. Concept Playbook: Focuses on refining your hospitality business idea into a clear and compelling concept. This playbook guides you through creating a unique value proposition, defining your target market, and outlining the core elements of your business, including service style, interior design, and internal programming.
  3. Prototype Playbook: A step-by-step guide to developing a tangible representation of your hospitality concept. This playbook helps you create a prototype that can be tested and refined before a full-scale launch. This playbook covers design specifications, operational workflows, fixtures/furniture/equipment, and detailed budgets.
  4. Brand Strategy & Identity Playbook: Defines the strategic approach to building and maintaining a strong brand. This playbook covers the creation of your brand identity, messaging, and positioning to ensure consistent and impactful brand communication. It involves color psychology, core values, mission statements, brand experiences, and more.
  5. Marketing Playbook: Outlines the strategies and tactics to attract, build, and retain your target guests. This playbook provides a roadmap for creating and executing effective marketing campaigns across various channels. It provides a step-by-step guide on content, social media management, database building, email marketing, partnerships, and community activations, along with detailed guest journey maps.
  6. Tech-stack Playbook: Provides guidance on selecting and implementing the correct technology solutions to enhance your hospitality operations. This playbook ensures that your technology infrastructure supports your business goals and improves efficiency. This playbook identifies technology gaps, software solutions, hardware requirements, and integration plans, plus training and support on technology.
  7. Financial Playbook: A comprehensive guide to manage your hospitality business’ finances. This playbook covers budgeting, financial forecasting, accounting practices, and financial performance analysis. It should highlight financial contingency plans, mock labor schedules, daily/weekly/monthly/seasonal traffic reports that align with the business, and financial objectives.
  8. Operational Playbook (a.k.a. Business Plan): Outlines the day-to-day operations in great detail, along with long-term strategies. This playbook ensures that all aspects of your operations are well-coordinated and aligned with your overall business goals, and the other seven playbooks. It should highlight standard operating procedures, labor plans, supply chain management, guest services, and measurable operational metrics.

You’ll notice there are seven other playbooks written before the business plan. Far too often, this is where people start. Without the other seven playbooks, it will be nearly impossible to craft a winning playbook for your day-to-day operations.

When Should You Use Playbooks

  • To Start: These eight playbooks are crucial to craft your success story right from the beginning. Build the foundations before signing a lease or purchasing a property.
  • To Stabilize: If you’re currently underperforming (profit margins under 12 percent for bars and restaurants, and under 15 percent for hotels), use playbooks to generate impactful results.
  • To Scale: These playbooks will help ensure that both your first locationand the next locationare prepared for consistent operations without diminishing your brand equity.

Strategic planning within detailed playbooks is essential for your hospitality business’ success.

Regardless of your current position, evaluate your use of business plans, and consider developing comprehensive playbooks instead. Make the time and commitment to achieving true clarity in your business, and position yourself to be on the correct side of this industry’s statistics.

AI image generator: DALL-E

KRG Hospitality Start-Up Restaurant Bar Hotel Consulting Consultant Solutions Plans Services

by David Klemt David Klemt No Comments

Entrepreneurship with Purpose

Entrepreneurship with Purpose: Your Why, How & What

by David Klemt

Black-and-gray, AI-generated image of a ram's skull covered partially by a shroud, with the word "death" underneath it

Don’t freak out! This is subtext, and a nod to the Death & Co. brand and their Big Horn Sheep cocktail mug.

Not every operator can transform their vision for owning a bar into building a hotel, so when someone who does just that wants to talk, it’s wise to listen.

I can’t be sure if the Death & Co. team knew they were building an empire when they opened their first cocktail bar. After listening to David Kaplan’s keynote at the 2024 Flyover Conference, I do believe the team laid the foundation to ensure their success before ever greeting their first guests.

Further, I like to think that opening in NYC on NYE and ushering in 2007 with a brand-new concept embodies the Death & Co. ethos. Literally, the bar and its first patrons marked the passage of time from one year to the next. Figuratively, death symbolizes change, and Death & Co. as a brand is certainly a metaphor for revolution and metamorphosis.

As a bar, Death & Co. is noteworthy for the significant contributions it made to the modern Cocktail Revival. Among the craft cocktail bar’s New York scene peers were Pegu Club, Milk & Honey, and Employees Only.

According to Kaplan, six years went by before the team even considered taking on a new location. In 2018, Death & Co. Denver opened inside The Ramble Hotel. A year later came Death & Co. Los Angeles. Four years after opening in LA, in 2023, the craft cocktail brand entered the Washington, DC, market. Announced a couple of weeks ago, there will be a fifth outpost in Seattle.

And those are just the Death & Co. locations.

Why, How & What

The type of unrelenting success achieved by the Death & Co. team doesn’t happen overnight. It takes drive and clarity, and a ruthless dedication to understanding purpose, process, and outcome.

Expanding on the point of clarity, Death & Co. falls under the Gin & Luck umbrella, of which Kaplan is the CEO.

During his keynote, titled “Crafting Success: The Journey of Purpose-Driven Entrepreneurship,” he shared his personal and professional approaches to business. Along with being engaging and informative, Kaplan is also transparent.

For example, he shared his personal core values and those of the Death & Co. brand. Kaplan’s are the pursuit of excellence, meaningful work, relationships, challenges, and creativity. As a brand, Death & Co. core values are curiosity, pursuit of excellence, Always Be Knowing (ABK), contagious joy, and connection.

But, I get ahead of myself. To start his keynote, Kaplan explained a few key terms and how they relate to one another. A person’s why, personal or professional, is their purpose for doing something. On a grander scale, their why can be the purpose that drives their entire life.

How is process, the systems and procedures that will move one forward. What, in this context, is outcome, or the result that a person is working to achieve.

As Kaplan explained, when one comes to understand their purpose, that leads them down the path of understanding and developing their process. Ultimately, understanding the why and how leads to an understanding of their what.

Do the Work

Among the excellent points made by Kaplan was this: None of us are born with an understanding of entrepreneurship (including those who make being an entrepreneur look so easy).

Rather, in Kaplan’s opinion, we’re all faking it until we make it. This goes for business partners and investors, as well. Basically, people who are faking it until they make it are walking into rooms with people who are doing the same, or have done so to get into a particular room themselves.

That doesn’t mean that every new business owner is being disingenuous. Nor does it mean that every partner is being deceitful about what they bring to the table.

In my interpretation of what Kaplan shared during his keynote, every entrepreneuruntil they’ve achieved their desired outcomeis an unknown quantity. They need to develop the confidence to share their vision clearly to their future leadership team, front- and back-of-house teams, partners, investors, and guests.

So, how does an entrepreneur develop an optimistic view of the challenges they’re about to face? And how do they gain the confidence to inspire others to buy into their ideas?

There are a number of exercises that will help a person understand their identity, path, and another “why.” Another way to state this is that one can find their true calling, take psychological ownership of their journey, and develop the entrepreneurial passion to make their dream a reality.

However, to gain this understanding, people need to put in the work.

Effective Exercises

If one works hard now, they can develop the psychological capital necessary to take on difficult challenges in the future.

In the context of Kaplan’s keynote, this means if a person works toward self-awareness today, they’ll put themselves in a better position to be a successful operator before they open their doors for the first time.

There are all manner of self-defining activities and questions that can help a person understand who they are. As importantly, they can give a person an idea of their true aspirations. A few examples are completing the University of Pennsylvania’s Values in Action Strength Test, practicing mindfulness (being present in the moment), journaling, and meditation.

As far as self-defining questions, here are a few examples:

  • What are my dreams and goals?
  • What’s my biggest strength?
  • What’s my biggest weakness?
  • Am I the type of person who makes decisions based on intuition or logic?

Again, that’s barely a handful of the questions one can ask themselves to gain self-awareness.

Another important exercise is to identify personal and professional core values. Kaplan recommends people do this in a setting outside of their normal routine. So, not at home, their current workplace, a cafe one frequents regularly, etc.

Core Values

When a client signs on with KRG Hospitality, part of the process includes identifying core values, as well as creating a mission statement. This important exercise is known as Napkinomics.

Questions and prompts include:

  • How important is growth to you, professionally and personally?
  • Where do you want to see the brand within the next five years?
  • Describe a similar brand, and why you’re drawn to it.

Helpfully, Kaplan shared his approach to identifying core values during his Flyover keynote.

First, he considers peak experiences. Then, crucially, he flips that on its head and recalls negative experiences. Another key step is considering important aspects to experiencing fulfillment. Ask yourself what feels essential, adding context to each answer. At the end of this exercise, one should have a list of personal core values. (As a reminder, Kaplan’s and Death & Co.’s core values are shared at the top of this article.)

There is, however, another step that Kaplan shared during his presentation: Revisiting core values.

As he said, a person canand I’ll add absolutely shouldrevisit their personal core values. They’ll likely change throughout the years. So, a person should update them from time to time.

Also, Kaplan advises people to give themselves grace; one should realize that they may not live their core values every day of the week. That’s perfectly acceptable. However, if someone finds that they’re routinely not living their core values, it’s time to revisit and update them.

The Mission

During his keynote Kaplan explained that a mission statement should encompass several key components. These are one’s skills and abilities, personality traits (a.k.a. how they operate), values, dreams, and passions.

A mission statement is a declaration of purpose, which is why it’s such a powerful tool. Again, we walk KRG Hospitality clients through this process utilizing Napkinomics.

During his keynote, Kaplan shared the following fill-in-the blanks-style sentence. It should provide someone with an idea of how to identify a personal or brand mission statement.

“I will [action] for [audience] by [skills] to [desired result].”

From there, one can polish and restructure the sentence to craft a non-negotiable declaration of purpose that fits them or their brand. For example, Kaplan shared Death & Co.’s mission statement:

“Creating experiences and connecting people through cocktail-anchored hospitality.”

Providing context, Kaplan shared a long-form version of the above: “We create experiences to foster and allow for deeper human connection through cocktail anchored hospitality.”

With the mission statement in place, Kaplan, his partners, and the Death & Co. team have been able to identify and work toward a key goal:

“To become the most established cocktail-anchored hospitality company in the world by December 31, 2028.” For the eagle-eyed, that’s a deadline of 20 years after the NYC bar’s grand opening.

Now, “most established” can be seen as somewhat nebulous. So, the Death & Co. team has identified metrics to ensure their lofty goal is SMART (specific, measurable, achievable, relevant, and time-bound):

  • A great place to work.
  • The thought leader in the space (being part of the overall hospitality conversation, and helping lead others).
  • A healthy, profitable business.
  • Regionally and globally recognized.

Tie it Together

Considering the symbolism of death as change, you and your team are undergoing a metamorphosis.

Taking the steps to pull your concept out of your imagination and bring it to life involves change. Changing your personal relationships, your position within the hospitality industry, your relationship with risk… Changing your life, and significantly so.

Furtherno pressureyou’re also transforming the lives of everyone who buys into your dream and decides to work with you. You’re asking people to bet on you as a leader, and buy into your vision. Whoever accepts that challenge is risking a lot, and this cannot be overstated.

Keeping your business alive and moving forward also requires change. It will have to evolve with the times and guest expectations. And should you scale your business you’ll once again face significant changes.

Becoming an entrepreneur requires the “death” of your previous life. In the infancy of this process, you’re going to feel discomfort. You may feel fear, and you’ll feel uncertainty. A deep understanding of why, how, and what are crucial to navigate the process and work through those feelings.

After all, if you don’t know what you’re working toward, why would you endure this challenge? How will you achieve your “what” if you haven’t developed the process to get there? And without a “why,” no entrepreneur’s vision becomes reality.

There’s no reason to fear the death of your life prior to the beginning of your journey as an entrepreneur and operator. The only things to fear are never taking the first step, and not starting off in the strongest position possible.

Sit down today to identify your why, your how, and your what. If you need help, we’re here for you.

Image: Shutterstock. Disclaimer: This image was generated by an Artificial Intelligence (AI) system.

Interested in checking out the Death & Co. Big Horn Sheep cocktail mug? Click here.

Bar Pub Brewery Nightclub Club Nightlife Concept Development

by David Klemt David Klemt No Comments

Asia’s 50 Best Bars 2024 Reveals #1

Asia’s 50 Best Bars 2024 Reveals 1 to 50

by David Klemt

The interior of Virtù bar in Tokyo, Japan

Virtù in Tokyo, Japan. Number 11 on the Asia’s 50 Best Bars 2024 list, and the winner of the Michter’s Art of Hospitality Award.

Cheers to the Best Bar in Asia, which also happens to be the Best Bar in Hong Kong, and the winner of the 2024 Disaronno Highest New Entry Award.

Connecting the dots, that means the bar that has earned the number one spot has achieved something stunning. Looking back at the previous eight editions of Asia’s 50 Best Bars, no other bar has taken the top spot on its first appearance on this list.

The top bar in Asia is taking home three awards, plus a record.

Now, let’s look back at last week’s list. In revealing the expanded rankingbars number 51 to 100—I identified three cities that appeared to be on the rise. These are Ho Chi Minh City, Vietnam; Nara, Japan; and Tainan City, Taiwan.

I was curious as to whether any (or all) of these cities would be home to bars on the one to 50 list. While they weren’t, I think it’s only a matter of time before a bar in at least one of the cities breaks into the main list. On the topic of keeping an eye out, Dry Wave Cocktail Studio in Bangkok, Thailand, earned this year’s Campari One to Watch Award.

In perhaps unsurprising news, Singapore boasts the most bars on this year’s list, claiming 11 spots. If we were to combine all of mainland China plus special administrative regions of the People’s Republic of China, there are 15 bars to Singapore’s eleven. Seoul, South Korea, is home to five bars that earned placement this year, including Zest at number two. Bangkok, Thailand, claims four bars, with BKK Social Club landing at number seven.

Take a look at the list below to find out which bar is the best in Asia. Cheers!

Asia’s 50 Best Bars 2024: 50 to 11

  1. Pine & Co (Seoul, South Korea)
  2. Atlas (Singapore)(Rémy Martin Legend of the List Award 2024; Bareksten Best Bar Design Award 2024)
  3. Le Chamber (Seoul, South Korea)
  4. The Haflington (Hanoi, Vietnam)
  5. Alice (Seoul, South Korea)
  6. Mostly Harmless (Hong Kong, China)
  7. The Public House (Taipei, Taiwan)
  8. CMYK (Changsha, China)
  9. Fura (Singapore)(Ketel One Sustainable Bar Award 2024)
  10. Reka (Kuala Lumpur, Malaysia)
  11. ZLB23 (Bengaluru, India)(The Best Bar in India)
  12. Barc (Kathmandu, Nepal)(The Best Bar in Nepal)
  13. Employees Only (Singapore)
  14. Bar Mood (Taipei, Taiwan)
  15. Bar Trigona (Kuala Lumpur, Malaysia)
  16. Analogue Initiative (Singapore)
  17. The Bellwood (Tokyo, Japan)
  18. The Curator (Manila, Philippines)(The Best Bar in Philippines)
  19. Origin Bar (Singapore)
  20. Native (Singapore)
  21. Vender (Taichung, Taiwan)(The Best Bar in Taiwan)
  22. Smoke & Bitters (Hiriketiya, Sri Lanka)(The Best Bar in Sri Lanka)
  23. Craftroom (Osaka, Japan)
  24. Pantja (Jakarta, Indonesia)
  25. Quinary (Hong Kong, China)
  26. Offtrack (Singapore)
  27. Penicillin (Hong Kong, China)
  28. The SG Club (Tokyo, Japan)
  29. The St. Regis Club (Macau) (Macau, China)(The Best Bar in Macau)
  30. Bar Us (Bangkok, Thailand)
  31. Bar Cham (Seoul, South Korea)
  32. The Savory Project (Hong Kong, China)
  33. Mahaniyom Cocktail Bar (Bangkok, Thailand)
  34. Darkside (Hong Kong, China)
  35. Night Hawk (Singapore)
  36. Sago House (Singapore)
  37. Hope & Sesame (Guangzhou, China)(The Best Bar in Mainland China)
  38. Vesper (Bangkok, Thailand)
  39. The Cocktail Club (Jakarta, Indonesia)(The Best Bar in Indonesia)
  40. Virtù (Tokyo, Japan)(Michter’s Art of Hospitality Award 2024)

Asia’s 50 Best Bars 2024: 10 to 1

  1. The Aubrey (Hong Kong, China)
  2. Argo (Hong Kong, China)
  3. Penrose (Kuala Lumpur, Malaysia)(The Best Bar in Malaysia; Nikka Highest Climber Award 2024)
  4. BKK Social Club (Bangkok, Thailand)(The Best Bar in Thailand)
  5. Nutmeg & Clover (Singapore)
  6. Bar Benfiddich (Tokyo, Japan)(The Best Bar in Japan)
  7. Coa (Hong Kong, China)
  8. Jigger & Pony (Singapore)(The Best Bar in Singapore)
  9. Zest (Seoul, South Korea)(The Best Bar in Korea; Altos Bartenders’ Bartender Award 2024: Dohyung “Demie” Kim)
  10. Bar Leone (Hong Kong, China)(The Best Bar in Asia; The Best Bar in Hong Kong; Disaronno Highest New Entry Award 2024)

Cheers to Asia’s 50 Best Bars 2024! For more information, please review the official press release below.

The Bar Leone team from Hong Kong

Cheers to Bar Leone!

BAR LEONE IN HONG KONG NAMED THE BEST BAR IN ASIA, SPONSORED BY PERRIER, AS THE ASIA’S 50 BEST BARS 2024 LIST IS REVEALED

The prestigious list and several special awards were announced at a live ceremony in Hong Kong, featuring bars from 18 destinations across the region

  • Bar Leone ranks 1 and is named The Best Bar in Asia, sponsored by Perrier, and The Best Bar in Hong Kong
  • Bar Leone also wins the Disaronno Highest New Entry Award
  • The list features 15 new entries spanning 11 destinations
  • Singapore leads with 11 bars on the list, as Jigger & Pony ranks No.3 and is named The Best Bar in Singapore for the fifth consecutive year
  • Singapore’s Atlas wins the inaugural Bareksten Best Bar Design Award in Asia, as well as theRémy Martin Legend of the List Award
  • The Savory Project in Hong Kong is the recipient of the London Essence Best New Opening Award
  • Bar veteran Yangdup Lama of New Delhi’s Sidecar is awarded the Roku Industry Icon Award
  • Penrose, Kuala Lumpur, is named winner of the Nikka Highest Climber Award after rising 42 places in the rankings
  • New entrant Fura in Singapore takes the Ketel One Sustainable Bar Award
  • Dry Wave Cocktail Studio from Bangkok receives the Campari One To Watch Award
  • Nest by Pun, Taipei, takes the Siete Misterios Best Cocktail Menu Award
For the full 1-50 list, please scroll to the top of this article.

16 July 2024 – The list of Asia’s 50 Best Bars 2024, sponsored by Perrier, was announced at a live awards ceremony this evening in Hong Kong. The ceremony, hosted in collaboration with destination partner Hong Kong Tourism Board, featured bars from 18 cities across Asia, including 15 new entries, culminating in Bar Leone in Hong Kong being named The Best Bar in Asia.

Bar Leone has achieved the remarkable feat of debuting at the coveted No.1 spot, clinching The Best Bar in Hong Kong title, as well as the Disaronno Highest New Entry Award. This marks the first time in 50 Best Bars history that The Best Bar in Asia has been a new entry on the list. The one-year-old neighbourhood bar in Central, Hong Kong, founded by bartender Lorenzo Antinori, embodies the Italian ethos of ‘cocktail popolari’ or ‘cocktails for the people’. With behind-the-bar experience at Argo in Hong Kong and top bars in Seoul and London, Antinori brings expertise to a beverage programme focused on classic, approachable cocktails that are inspired by the traditional Roman bars of his home country.

The bar programme focuses on revived classics made with a low-intervention, seasonal approach, and is complemented by minimalist garnishes, like manicured citrus peels and quality olives. The relaxed and fun vibe mirrors Lorenzo’s playful personality, with decor featuring burnt orange banquettes, a mahogany bar, church candles, Italy-themed posters, a 70s-80s Italian pop soundtrack and personal knick-knacks – all of which combine to create a space that feels both homely and high end.

Emma Sleight, Head of Content for Asia’s 50 Best Bars, says: “We are thrilled to be back in Hong Kong celebrating Asia’s vibrant bar community. The region’s bars continuously redefine exceptional drinking experiences, showcased by the talent and creativity at this year’s winning establishments. With 15 new entries, the list is bound to entice and excite even seasoned cocktail enthusiasts. Huge congratulations to the tour de force that is Lorenzo Antinori and the whole team at Bar Leone for the impressive – and previously unheard of – feat of entering the ranking at No.1. This is undoubtedly a strong testament to the bar’s irreverent and casual approach to cocktails, design, service and hospitality.”

At No.2 is the intimate low-waste bar, Zest in Seoul, which has ascended three spots, making it The Best Bar in Korea. A consistent presence in the top five is Jigger & Pony in Singapore at No.3, making it The Best Bar in Singapore for the fifth year running. Last year’s top spot holder, Coa, comes in at No.4, and No.5 is Tokyo’s Bar Benfiddich, which takes the title of The Best Bar in Japan.

Destination Success Stories

A total of 15 bars from Mainland China, Hong Kong, Macau and Taiwan made the list this year, while Hong Kong leads the region with nine spots, with Coa at No.4 and Argo at No.9. The 25th-floor izakaya with sweeping views of Victoria Harbour, The Aubrey, has risen seven spots to No.10. Darkside comes in at No.17 and new entrant The Savory Project debuts at No.19. Penicillin rises two places to No.24, while Quinary climbs five spots to No.26 and Mostly Harmless rounds off Hong Kong’s showing at No.45.

From Taichung, the vending machine-themed craft cocktail den, Vender, climbs 11 places to No.30, earning the title of The Best Bar in Taiwan. In Taipei, Bar Mood re-enters the rankings at No.37, while The Public House is at No.44. Guangzhou’s Hope & Sesame, a technique-driven speakeasy, is now at No.14, ascending 25 spots and holding onto The Best Bar in Mainland China title. CMYK from Changsha debuts at No.43, where award-winning bartender Ethan Liu has created a high-energy, multi-room drinking den inside an old residential building. This also marks Changsha’s first appearance in the rankings. Additionally, The St. Regis Bar at No.22 is Macau’s sole representative and is named The Best Bar in Macau.

Singapore tops the rankings with 11 coveted spots: alongside Jigger & Pony (No.3), Nutmeg & Clove, founded by bar veteran and former Roku Industry Icon winner Colin Chia, rises to No.6. Sago House follows at No.15, while new entrant Night Hawk debuts at No.16. Offtrack, another new entry at No.25, offers a music-focused drinks experience with local DJs and lesser-known classic cocktails.

Native climbs 11 places to No.31, and Origin, another new entrant at No.32, features interiors resembling an old-school train station with cocktails themed around the city’s five districts. Analogue Initiative is at No.35, followed by Employees Only at No.38. Newcomer Fura comes in at No.42, while Atlas rounds-off Singapore’s showing at No.49.

Bars from Seoul secured five positions on the list, led by Zest at No.2, making it The Best Bar in Korea. Sustainability-forward Zest is helmed by Dohyung ‘Demie’ Kim alongside Korean bartending stalwarts Sean Woo, Jisu Park and Noah Kwon. Bar Cham is at No.20, followed by Alice at No.46 and Le Chamber at No.48. Closing the list at No.50 is new entrant Pine & Co, a bar resembling a scientist’s R&D lab, known for its future-forward cocktails.

In Japan, Tokyo’s Bar Benfiddich secures the No.5 spot, maintaining its title as The Best Bar in Japan for the third consecutive year. Following closely is Virtù which climbs nine places to No.11, The SG Club takes No.23, while The Bellwood has surged 15 places to No.34. Hailing from Osaka, newcomer Craftroom debuts at No.28. This petite, six-seater bar, led by revered bartender Ryu Fujii, offers classic cocktails within a seasonally changing menu.

Bangkok also holds five spots on the list, with BKK Social Club leading the pack at No.7, also earning the title of The Best Bar in Thailand. Vesper follows at No.13, while the funky, fun and immersive Mahaniyom Cocktail Bar climbs four spots to No.18. Finally, new entrant Bar Us debuts impressively at No.21, offering a high-concept ‘drinking room’ with all-black interiors and bartenders sporting freshly-pressed white lab coats.

Penrose in Kuala Lumpur makes an impressive climb of 42 places to reach No.8, earning the title of The Best Bar in Malaysia and earning the Nikka Highest Climber Award 2024. Also hailing from Kuala Lumpur, Bar Trigona maintains its position at No.36 while newcomer Reka, a self-proclaimed ‘post- modern flavour lab’, enters the list at No.41. Indonesia is represented by two bars from Jakarta: The Cocktail Club ascends seven spots to claim No.12 and secures the title of The Best Bar in Indonesia, followed by Pantja, which enjoys a two-spot hike to No.27.

India is represented on the list by Bengaluru’s ZLB23 at No.40. This newcomer claims the title of The Best Bar in India, serving prohibition-style cocktails in a venue accessed through a secret entrance hidden within a working kitchen. Hiriketiya’s Smoke & Bitters climbs 11 places to No.29 and is crowned The Best Bar in Sri Lanka. From Kathmandu, Barc debuts at No.39 as The Best Bar in Nepal, offering an upmarket, elegant space accompanied by a sophisticated selection of cocktails. Manila’s The Curator ascends one spot to No.33, earning the title of The Best Bar in the Philippines.

Meanwhile, Hanoi’s The Haflington enters the list at No.47 – this immersive, vintage-themed space offers an adventurous cocktail menu inspired by The Jungle Book, securing the title of The Best Bar in Vietnam.

Special Awards

Dry Wave Cocktail Studio, Bangkok (No.73 on the 51-100 list), has won the Campari One To Watch Award, hand-picked by the 50 Best team as a bar that it feels has the potential to break into the 1-50 list in the future. Dry Wave Cocktail Studio runs a stellar beverage programme of classic and creative libations, led by veteran bartender-owner Supawit ‘Palm’ Muttarattana, who formerly helmed Vesper (No.12 on Asia’s 50 Best Bars 2023 and No.55 on The World’s 50 Best Bars 2023).

Bartender, entrepreneur and author Yangdup Lama has been crowned the Roku Industry Icon 2024.

Owner of New Delhi’s Sidecar, Lama is a legendary figure in the industry and the subcontinent’s leading mixologist. Under his leadership, Sidecar has earned several placements in Asia’s and The World’s 50 Best Bars rankings. Lama inspires with his creative cocktails and advocacy for regional ingredients, and as a mentor and trainer, he proudly showcases India’s bartending talent on the global stage.

Singapore’s Atlas (No.49), a jazz-age-inspired gin bar, has been honoured with the Rémy Martin Legend of the List Award, recognising an establishment that has consistently performed well in the rankings since the list’s inception in 2016. It is a double win for Atlas this year, as it also receives the inaugural Bareksten Best Bar Design Award in Asia for its spectacular art deco style and a 15-metre-tall gin tower housing around 900 labels. This new accolade celebrates bars with thoughtful designs emphasising accessibility, sustainability and market appropriateness.

The Savory Project, Hong Kong, is awarded the London Essence Best New Opening Award and enters the list at No.19. Founded by the award-winning team behind former top spot holder Coa, this newcomer spotlights craft cocktails with savoury and umami notes made with unorthodox ingredients.

Fura (No.42) in Singapore wins the Ketel One Sustainable Bar Award for its groundbreaking, low-carbon footprint cocktails, circular ethos and commitment to low-waste practices. Fura exclusively uses local ingredients in its drinks, highlighting its dedication to a sustainable beverage programme.

The Siete Misterios Best Cocktail Menu award goes to Nest by Pun in Taipei. This reservations-only speakeasy features a thematic menu reflecting its bee and honeycomb design elements, enhancing its mysterious charm. The menu is thoughtfully crafted to help patrons narrow down their drink choices based on preferred ingredients and flavour profiles. Guests can expect not only cocktail mastery, but also a captivating storytelling experience.

Pre-announced special award winners that accepted their accolades at the live awards ceremony include Virtù in Tokyo, winner of the Michter’s Art of Hospitality Award, and Dohyung ‘Demie’ Kim from Seoul, winner of the Altos Bartenders’ Bartender Award.

The Asia’s 50 Best Bars 2024 awards ceremony was streamed live and is available to view on The

World’s 50 Best Bars Facebook and 50 Best Bars TV YouTube Channel.

Voting Process

50 Best works with professional services consultancy Deloitte as its official independent adjudication partner to help protect the integrity and authenticity of the voting process and the resulting list of Asia’s 50 Best Bars 2024. See more details on the Asia’s 50 Best Bars voting process here.

About Asia’s 50 Best Bars

Asia’s 50 Best Bars is the first regional event of The World’s 50 Best Bars brand, created in 2016 with the purpose of showcasing the best and most innovative talent in the drinks industry in this region. The annual ranking is based on the votes of the Asia’s 50 Best Bars Academy, comprising the most knowledgeable and travelled members of the bar industry, drinks media and mixology experts from across Asia. The Academy spans dozens of cities across the continent, reflecting the relative development and importance of bar scenes in different locations and the diversity of the drinking scene in Asia. Asia’s 50 Best Bars, The World’s 50 Best Bars and North America’s 50 Best Bars are owned and organised by William Reed, the group behind The World’s 50 Best Restaurants and The World’s 50 Best Hotels.

About the host destination partner: Hong Kong Tourism Board

The Hong Kong Tourism Board (HKTB) is a Government-subvented body. Operating 15 offices around the world and representative offices in seven different markets, its primary mission is to maximise the social and economic contribution that tourism makes to the community of Hong Kong, and consolidate the city’s position as a world- class destination. The HKTB works closely with the Government, travel industry and other partners to promote Hong Kong worldwide, widen the range of tourism products and elevate service standards, as well as enhance the experiences of visitors during their stay.

For more details on Asia’s 50 Best Bars and selection process, please visit:

https://www.worlds50bestbars.com/asia/

Our Partners:

  • Hong Kong Tourism Board – Official Host Partner
  • Perrier – Official Water Partner; sponsor of The Best Bar in Asia
  • Michter’s – Official American Whiskey Partner; sponsor of Michter’s Art of Hospitality Award
  • Nikka Whisky – Official Whisky of the World Partner; sponsor of Nikka Highest Climber Award and The Best Bar in Malaysia
  • Ketel One – Official Vodka Partner; sponsor of Ketel One Sustainable Bar Award
  • Siete Misterios – Official Mezcal Partner; sponsor of Siete Misterios Best Cocktail Menu Award
  • The London Essence – Official Mixers Partner; sponsor of London Essence Best New Opening Award
  • Disaronno – Official Italian Liqueur Partner; sponsor of Disaronno Highest New Entry Award
  • Roku Gin – Official Gin Partner; sponsor of Roku Industry Icon Award
  • Altos Tequila – Official Tequila Partner; sponsor of Altos Bartenders’ Bartender
  • Matusalem – Official Rum Partner; sponsor of The Best Bar in Mainland China and ceremonial scarves
  • Naked Malt – Official Scotch Whisky Partner; sponsor of The Best Bar in Korea
  • Rémy Martin – Official Cognac Partner; sponsor of Rémy Martin Legend of the List
  • Campari – Official Bitters Partner; sponsor of Campari One To Watch Award
  • Mancino Vermouth – Official Vermouth Partner; sponsor of The Best Bar in Taiwan and ceremonial shakers
  • Amaro Lucano – Official Amaro Partner; sponsor of The Best Bar in Indonesia and ceremonial shakers
  • Tia Maria – Official Coffee Liqueur Partner; sponsor of The Best Bar in Singapore
  • Torres Brandy – Official Brandy Partner; sponsor of The Best Bar in Japan
  • Scrappy’s Bitters – Official Cocktail Bitters Partner; sponsor of The Best Bar in Thailand
  • Bareksten – Official Aquavit Partner; sponsor of Bareksten Best Bar Design Award
  • Rosewood Hong Kong – Official Hotel and Venue Partner
  • The Ritz-Carlton Hong Kong – Official Hotel and Venue Partner
  • Aqua Hong Kong – Official Venue Partner

Images courtesy of Asia’s 50 Best Bars/The World’s 50 Best

KRG Hospitality. Bar Consultant. Nightclub. Lounge. Mixology. Cocktails.

by David Klemt David Klemt No Comments

The 2024 Spirited Awards: Top 4 Finalists

The 2024 Spirited Awards: Top 4 Finalists

by David Klemt

AI-generated image of the Tales of the Cocktail Spirited Award on top of a bar, next to a cocktail

This is what Shutterstock’s AI think a Spirited Award looks like. At least the spelling is accurate.

We’re excited to share the top finalists in each of the 2024 Spirited Awards categories, announced by the Tales of the Cocktail Foundation.

It’s a monumental task to come up with the top-ten nominees, I’m certain. So, I can only imagine what it’s like to remove six well-deserving nominees from each category.

As regular readers of KRG Hospitality probably know by now, I do have a bit of bias for venues and industry pros in Las Vegas, New Orleans, Chicago, and basically the entirety of Canada. The same can be said for Bar Hacks podcast guests.

However, I’m just excited to see such amazing people, venues, and outlets receive Spirited Awards recognition. This time around, I’ll keep my bar biases to myself.

With that said, we do know four of this year’s recipients already. We’ll learn who took home the rest of the awards on Thursday, July 25.

Helen David Lifetime Achievement Award presented by William Grant & Sons
  • Hidetsugu Ueno
Timeless International Award presented by Tales of the Cocktail Foundation
  • Café Pacifico — London, UK
Timeless U.S. Award presented by Tales of the Cocktail Foundation
  • The Buena Vista — San Francisco, CA
Tales Visionary Award Presented by Johnnie Walker
  • Colin Asare-Appiah

Congratulations to the winners above, and cheers to the finalists below!

US Categories

US Bartender of the Year presented by Pernod Ricard

  • McLain Hedges — Yacht Club, Denver, CO
  • Christine Kim — Service Bar, Washington, D.C.
  • Kapri Robinson — Allegory, Washington, D.C.
  • Masa Urushido — Katana Kitten, New York, NY

Best US Bar Mentor presented Jameson Irish Whiskey

  • Anu Apte
  • Jason Asher
  • Kate Gerwin
  • Alex Jump

Best US Brand Ambassador presented Tales of the Cocktail Foundation

  • Tad Carducci — Gruppo Montenegro
  • Benny Hurwitz — Campari American Whiskeys
  • Anna Mains — Monkey Shoulder
  • Natasha Sofia — Mijenta Tequila

Best US Bar Team presented by William Grant & Sons

  • Century Grand — Phoenix, AZ
  • Jewel of the South — New Orleans, LA
  • Pacific Cocktail Haven — San Francisco, CA
  • Service Bar — Washington, D.C.

Best US Cocktail Bar presented by Del Maguey Mezcal

  • Double Chicken Please — New York, NY
  • Happy Accidents — Albuquerque, NM
  • Overstory — New York, NY
  • Yacht Club — Denver, CO

Best US Hotel Bar presented by Grey Goose

  • Allegory at the Eaton Hotel — Washington, D.C.
  • Little Rituals at the Residence Inn/Courtyard by Marriott — Phoenix, AZ
  • Pacific Standard at the KEX Portland — Portland, OR
  • The Sazerac Bar at The Roosevelt New Orleans — New Orleans, LA

Best US Restaurant Bar presented by Tales of the Cocktail Foundation

  • Cleaver – Butchered Meats, Seafood & Classic Cocktails — Las Vegas, NV
  • Jaguar Sun — Miami, FL
  • Kumiko — Chicago, IL
  • Palomar — Portland, OR

Best New US Cocktail Bar presented by Diageo Bar Academy

  • Cobra — Columbus, OH
  • Medium Cool Cocktail Lounge — Miami Beach, FL
  • Paradise Lost — New York, NY
  • Superbueno — New York, NY

International Categories

International Bartender of the Year presented by Tales of the Cocktail Foundation

  • Lorenzo Antinori — Bar Leone, Hong Kong, China
  • Kate Boushel — Atwater Cocktail Club, Milky Way Cocktail Bar, Bon Délire, Montreal, QC, Canada
  • Eric van Beek — Handshake Speakeasy, Mexico City, Mexico
  • Luke Whearty — BYRDI, Melbourne, Australia

Best International Bar Mentor presented by Tales of the Cocktail Foundation

  • Ryan Chetiyawardana
  • Iain McPherson
  • Danil Nevsky
  • Christina Veira

Best International Brand Ambassador presented by Tales of the Cocktail Foundation

  • Claudia Cabrera — Fratelli Branca
  • Jesse Estes —Tequila Ocho
  • Caitlin Hill — Rémy Cointreau
  • Dave Mitton — Lot 40 / J.P. Wiser’s

Best International Bar Team presented by Tales of the Cocktail Foundation

  • Handshake Speakeasy — Mexico City, Mexico
  • Hanky Panky — Mexico City, Mexico
  • Jigger & Pony at the Amara Hotel — Singapore
  • Panda & Sons — Edinburgh, Scotland

Best International Cocktail Bar presented by PATRÓN Tequila

  • 🔶🟥🔵— London, UK
  • ALQUÍMICO — Cartagena des Indias, Colombia
  • Handshake Speakeasy — Mexico City, Mexico
  • Satan’s Whiskers — London, UK

Best International Hotel Bar presented by Fords Gin

  • ARGO at the Four Seasons — Hong Kong, China
  • BKK Social Club at Four Seasons Bangkok — Bangkok, Thailand
  • Charles H. at the Four Seasons Hotel — Seoul, South Korea
  • Side Hustle at The NoMad Hotel London — London, UK

Best International Restaurant Bar presented by Gin Mare

  • ARCA Tulum — Tulum, Mexico
  • Bar Kismet — Halifax, NS, Canada
  • Burnt Ends Bar — Singapore
  • Danico — Paris, France

Best New International Cocktail Bar presented by Diageo Bar Academy

  • Bar Leone — Hong Kong, China
  • Bar Nouveau — Paris, France
  • Bar Us — Bangkok, Thailand
  • Cat Bite Club — Singapore

Global Categories

Best New Spirit or Cocktail Ingredient presented by Tales of the Cocktail Foundation

  • Don Fulano 20th Anniversary Añejo
  • J. Rieger & Co. Monogram Whiskey 2023 Kansas City Whiskey – Solera Reserve
  • Worthy Park 109
  • YUZUCO Yuzu Super Juice

World’s Best Cocktail Menu presented by Diageo Bar Academy

  • Allegory at the Eaton Hotel — Washington, D.C.
  • ALQUÍMICO — Cartagena des Indias, Colombia
  • Handshake Speakeasy — Mexico City, Mexico
  • Jigger & Pony at the Amara Hotel — Singapore

World’s Best Spirits Selection presented by Tales of the Cocktail Foundation

  • Baba Au Rum — Athens, Greece
  • Eleven Madison Park — New York, NY
  • Multnomah Whisk{e}y Library — Portland, OR
  • Origin Bar at the Shangri-La Hotel — Singapore

Writing & Media Categories

Best Cocktail & Spirits Publication presented by Tales of the Cocktail Foundation

  • CLASS magazine
  • SevenFifty Daily
  • The Cocktail Lovers
  • The Spirits Business

Best Broadcast, Podcast, or Online Video Series presented by Tales of the Cocktail Foundation

  • Bartender At Large
  • Like•a•ble Cocktails by Kaitlyn
  • Perspectives by Campari Academy
  • Radio Imbibe

Best Cocktail & Spirits Writing presented by Tales of the Cocktail Foundation

  • “A New Spirit Confronts the Consequences of Colonialism,” by Adaorah Oduah, for Punch
  • “Facing Rum’s Problematic Past Is Allowing Producers to Embrace the Spirit’s Future,” by Christine Sismondo, for Imbibe
  • “Indigenous Women Working in Mezcal Are Ready to Be Recognized for Their Work,” by Shayna Conde, for Wine Enthusiast
  • “Meet the People Keeping Queer Bars Safe,” by Rax Will, for Punch

Best New Cocktail or Bartending Book presented by Tales of the Cocktail Foundation

  • Slow Drinks: A Field Guide to Foraging and Fermenting Seasonal Sodas, Botanical Cocktails, Homemade Wines, and More by Danny Childs
  • The Book of Cocktail Ratios: The Surprising Simplicity of Classic Cocktails by Michael Ruhlman
  • The Ice Book: Cool Cubes, Clear Spheres, and Other Chill Cocktail Crafts by Camper English
  • TROPICAL STANDARD: Cocktail Techniques and Reinvented Recipes by Garret Richard & Ben Schaffer

Best New Book on Drinks Culture, History, or Spirits presented by Tales of the Cocktail Foundation

  • How to Taste: A Guide to Discovering Flavor and Savoring Life by Mandy Naglich
  • ICE: From Mixed Drinks to Skating Rinks–a Cool History of a Hot Commodity by Amy Brady
  • Juke Joints, Jazz Clubs, and Juice: A Cocktail Recipe Book Cocktails from Two Centuries of African American Cookbooks by Toni Tipton-Martin
  • The Maison Premiere Almanac Cocktails, Oysters, Absinthe, and Other Essential Nutrients for the Sensualist, Aesthete, and Flaneur: A Cocktail Recipe Book by Joshua Boissy, Krystof Zizka, Jordan Mackay, William Eilliott

TALES OF THE COCKTAIL FOUNDATION ANNOUNCES 2024 SPIRITED AWARDS® TOP FOUR FINALISTS

The 18th annual Spirited Awards® celebrates global excellence in the drinks industry and recognizes professionals, organizations, and establishments shaping the cocktail community

NEW ORLEANS, LA (June 17, 2024) — Tales of the Cocktail Foundation (TOTCF) is honored to announce the Top Four Finalists for the 18th annual Spirited Awards®. Since its founding in 2007, the Spirited Awards® has become one of the industry’s most revered awards, recognizing beverage professionals, products, and establishments across every facet of the spirits and cocktail community on a global scale. In partnership with Forbes, the Spirited Awards® official media partner, TOTCF will honor recipients during the Tales of the Cocktail® (TOTC) conference, which is celebrating its 22nd-year in New Orleans from July 21-26, 2024.

The Spirited Awards® are comprised of industry accolades, both domestic and international, writing and media awards, and overall awards that transcend regionality, including World’s Best Cocktail Bar and World’s Best Cocktail Menu. Today, Tales of the Cocktail Foundation is proud to announce the Top Four finalists of each category, in addition to the recipients of the Helen David Lifetime Achievement Award, Timeless U.S. and International Awards, and the Tales Visionary Award. The awards categories spotlight a range of talent from bartenders, journalists, brand ambassadors, and industry luminaries, to brands and media, to ensure each aspect of the industry is represented and recognized for its incomparable contributions.

“It is with immense pleasure that we celebrate those propelling the cocktail industry forward and amplifying their craft within their respective communities,” said Charlotte Voisey, Spirited Awards® Overall Chair. “We are honored to announce our Top Four Finalists for the 2024 Spirited Awards and recognize the incredibly talented individuals receiving the Helen David Lifetime Achievement Award, Timeless U.S. and International Awards, and the Tales Visionary Award. Their love-affair with hospitality and dedication to advancing the industry is awe-inspiring. We are excited to celebrate and honor them at the 18th annual Spirited Awards.”

[See above for the top-four finalists in each category.]

The 18th Annual Spirited Awards® Ceremony

The 18th annual Spirited Awards® Ceremony will be celebrated on July 25, 2024, at the Fillmore New Orleans. For those who are interested in attending the Spirited Awards®, two tiers of tickets are now available – Spirited Awards® Ceremony Side Seating and Spirited Awards® Ceremony Stadium Seating. Additional information and to purchase tickets, please visit the Spirited Awards® website.

Spirited Awards® Judges

Below is a list of Spirited Awards® Chairs, responsible for overseeing the judging process this year:

  • Spirited Awards® Overall Chair
    • Charlotte Voisey
  • Asia Pacific Co-Chairs
    • Sam Bygrave
    • Andrew Ho
    • Symphony Loo
    • Charmaine Thio
  • Canada Co-Chairs
    • Kate Boushel
    • Jonathan Smolensky
  • Europe Co-Chairs
    • Stephanie Jordan
    • Roberta Mariani
  • Latin America & Caribbean Co-Chairs
    • Carlos Aguinsky
    • Georgina Barbachano García
  • Middle East & Africa Co-Chairs
    • Stephen “KOJO” Aidoo
    • Caitlin Hill
    • Nana Sechere
  • U.S. Central Co-Chairs
    • Joshua Gandee
    • Lynn M. House
  • U.S. East Co-Chairs
    • Jackson Cannon
    • Jaymee Mandeville
  • U.S. West Co-Chairs
    • Jason Asher
    • Erin Schaeferle
  • Timeless Co-Chairs
    • Jared Brown
    • Anistatia Miller
  • Writing & Media Co-Chairs
    • Ryan Chetiyawardana
    • Emma Janzen
    • Sandrae Lawrence

Spirited Awards® judges are a collection of respected bartenders, bar owners, educators, and writers from across the globe entrusted with this critical calling. Drawing on their years of experience and their knowledge of the current work being done locally, nationally, and internationally, together the judges can evaluate nominees from far and wide to ensure that the Spirited Awards® represents the breadth and diversity of the global drinks industry.

Tales of the Cocktail Foundation’s Spirited Awards® Committee is dedicated to valuing the inclusion of the communities the foundation serves, by ensuring that our judging panel reflects their incredible diversity in terms of race, gender, ethnicity, and sexuality. Recognizing that inclusion is key to a well-represented committee, TOTCF strives to ensure that we have an equitable representation of gender across the judging panel. The Spirited Awards® are not based on popular vote and all nominations are evaluated by their respective judging committees.

Spirited Awards® Directory

Tales of the Cocktail is pleased to share the Spirited Awards® Directory giving discerning imbibers a comprehensive compendium of all Spirited Awards® winners and nominees from the past 18 years. This resource is updated annually, making it a go-to guide for planning the perfect drinking and dining itinerary. Access Spirited Awards® Directory to explore award-winning bars.

A Special Thanks: Spirited Awards® Sponsors

Tales of the Cocktail Foundation would like to thank all of its Spirited Awards® sponsors: Del Maguey Mezcal, Diageo Bar Academy, Fords Gin, G. H. Mumm Champagne, Gin Mare, Grey Goose, House of Lustau, Jameson Irish Whiskey, Johnnie Walker, Lyre’s Non-Alcoholic, PATRÓN Tequila, Pernod Ricard, and William Grant & Sons.

To follow along for additional information on the Tales of the Cocktail Foundation, please visit the website, Instagram, Twitter, and Facebook.

About Tales of the Cocktail Foundation

Tales of the Cocktail Foundation is a non-profit organization that educates, advances, and supports the global hospitality industry and creates lasting impact in our host communities. Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance, and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make a lasting impact in communities that host our events.

About Forbes

Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 140 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 42 licensed local editions in 68 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements.

Image: Shutterstock. Disclaimer: This image was generated by an Artificial Intelligence (AI) platform.

KRG Hospitality Start-Up Restaurant Bar Hotel Consulting Consultant Solutions Plans Services

by David Klemt David Klemt No Comments

TOTC Announces 2024 Agenda

Tales of the Cocktail Announces 2024 Agenda

by David Klemt

Tales of the Cocktail 2023 Jack Daniel's event with Julie Reiner

Tales of the Cocktail has revealed the 2024 agenda, and it’s absolutely loaded with incredible networking, health and wellness, and educational opportunities.

There’s an array of activations and special events lined up for this year. For example, the New Orleans Spirits Competition returns to Tales of the Cocktail for its third edition. To learn more about this event—including why people who want to participate need to line up early—listen to episode 115 of the Bar Hacks podcast. (Apple Podcasts link | Spotify link)

Of course, one of the biggest events is the 2024 Spirited Awards ceremony, taking place Thursday, July 25.

Truly, Tales is coming out swinging for 2024. For more information, please review the official press release below.

Cheers!

NOW LIVE: TALES OF THE COCKTAIL® 2024 CONFERENCE AGENDA AND TICKETS

TOTC returns to New Orleans from July 21-26 with an inspiring lineup of educational seminars, tasting and networking opportunities, wellness initiatives, awards programming, and much more

 

NEW ORLEANS, LA (May 13, 2024) — Tales of the Cocktail Foundation (TOTCF) is pleased to announce that today, on World Cocktail Day, the Tales of the Cocktail® (TOTC) 2024 conference agenda and tickets are now live via the Foundation’s website. Toasting its 22-year legacy of honoring the craft, culture, and business of the global cocktail community, TOTC returns to New Orleans from July 21-26, offering an immersive experience created to “Inspire” both industry professionals and cocktail connoisseurs alike.

Beginning today, a variety of daily and weekly passes, discounted bartender passes, individual event tickets, and the all-new $10 Wellness Week Pass are available for purchase on a first-come, first-served basis. Complete details about TOTC 2024 ticket options can be accessed on Tales’ ticketing platform.

“It’s an honor to unveil the 2024 Tales of the Cocktail agenda, and with it, invite the cocktail community to join us in New Orleans for the 22nd annual conference,” said TOTCF CEO Eileen Wayner. “Our dedicated team, along with the invaluable TOTCF Committees, Board of Directors, and partners have meticulously cultivated a conference agenda that’s brimming with educational programming, wellness and networking opportunities, tastings, awards celebrations, brand showcases, and more. The 2024 agenda guarantees an unparalleled week of discovery, connection, and above all, Inspiration, as we explore this year’s annual theme.”

TOTC has long been a love letter to New Orleans’ cocktail culture and a celebration of the rich tapestry of global cocktail traditions—both new and timeless. The 2024 conference lineup is no exception, featuring another stellar slate of curated educational seminars; Beyond the Bar activations; Brand-Hosted Events; Day of Service; Meet the Distillers; New Orleans Cocktail Tours; the annual Spirited Awards®; Tales Catalyst; and more.

Educational Seminars, Panels, Q&A Sessions, and More

Tales of the Cocktail will feature more than 65 educational sessions, including seminars, workshops, and tastings across Tales’ three educational streams—Business, Culture, and Beyond the Bar—which will be presented by 175 industry leaders. Chosen from more than 380 impressive proposals, the 2024 seminar lineup was hand-selected via a rigorous process by the Tales of the Cocktail Education Advisory Committee. This year, the TOTC seminar schedule is proudly led by over 48% women presenters, 30% BIPOC presenters, and over 33% international presenters from countries including the Netherlands, Portugal, Singapore, the UK, and more.

Highlights from this year’s seminar schedule include:

Business

  • Contemporary Employee Relations: Centering Dignity by Laura Louise Green with John B. Reyna, Andi Ryan, and Irene Shiang Li
  • More of the Same: Expanding Your Bar Concept by Meaghan Dorman with Indra Kantono, Gates Otsuji, and Laura Torres
  • Pouring Foundations: Financial Planning for Bar Upgrades and New Constructions by Matt Edgar with Hannah Cash and Johann Moonesinghe
  • Up Your Probability of Profit: Consumer Insights to Operate Smarter not Harder by Adrian Biggs with Rodrigo Leme, Nikki Hueckel, Andrew Hummel, and Simone Ventura

Culture

  • Akvavit 101 by Bex Almqvist
  • H2Know: Water in Cocktails 101 by Kate Gerwin and Martin Riese
  • Harmonies in Mixology: Exploring the Relationship between Music and Cocktails by Xavier Herit with Michael Aredes
  • In the Weeds: Wild Flavors Behind the Bar by Olivia Cerio with Danny Childs, Ektoras Binikos, and Tama Matsuoka Wong
  • What’s Cooler than Cool? Cocktails and Temperature by Jessamine McLellan with Dave Arnold, and Michael Capoferri

Beyond the Bar

  • Branding Up for Yourself: Strengthening Community and Equity in Brand Relations by Michael Holiday with Sullivan Doh, Phëlix Étienne, and Kapri Robinson
  • Flavors of Immigration by Alan Ruesga-Pelayo, Julio Cabrera, Faye Chen, Ignacio “Nacho” Jimenez, Roberto Núñez Moreno, and Eric Vanbeek
  • I’ll Have What She’s Having: The Five Cocktails Defined by Women’s Right to Booze by Nicola Nice and Greg Benson
  • Mixing Motherhood: Navigating the Cocktail of Challenges in the Drinks Industry by Vivian Pei with Paula García, Carina Soto Velasquez, and Tess Posthumus

TOTC is pleased to present the inaugural “Futures Lab” series on Tuesday, July 23, which will immerse participants in short-format, thoughtful discussions on the future of the drinks industry, and all-new, curated Networking Sessions which will take place throughout the week of TOTC.

Futures Lab

  • The Future of A.I. and Hospitality – Gary Gruver, Director of Global Beverage Operations, Marriott International
  • The Future of Drinking the Planet Better – Stephanie Jordan, Avallen Spirits & Drinking Out Loud, Founder
  • The Future of Food & Beverage – Kat Kinsman, Food and Wine, Executive Features Editor and Host of Tinfoil Swans Podcast
  • The Future of the Industry – Matt Molino, Chief Strategy Officer Partner, NVE Experience Agency
  • The Future of Ingredients – Monica Berg, Tayer + Elementary, Muyu Liqueurs, Director, Owner
  • The Future of THC Beverages – Rachel Burkons, Smoke Sip Savor, Feast & Flower, Founder

Networking Sessions

  • First-time Tales Attendees
  • Journalists and Bartenders, Presented by Stray Dog Wild Gin
  • Meet in the Middle – Lessons in Distribution for Producers and Buyers, Presented by Independent Distributor Network
  • Parenting in the Industry

Marquee Programming: Brand-Hosted Events, Meet the Distillers, New Orleans Cocktail Tours, New Orleans Spirits Competition, Pig & Punch, Speed Rack Championship, Spirited Awards®, Tales Catalyst, Toast to Tales, and TOTCF Day of Service.

  • Brand Hosted Events: TOTCF’s brand partners are back in New Orleans dazzling guests with their legendary parties and activations in venues across the city and at the host hotel, The Ritz-Carlton, New Orleans. Inviting guests to be awed and inspired by the creativity and festivity of some of the world’s leading brands, TOTC 2024 will feature more than 240 brand events across an array of Tastings, Happy Hours, Guest Shifts, Day Events, headlining Night Events, etc. Spirited Dining & Drinking events will feature partner brands immersed with New Orleans’ renowned food and beverage scene, highlighting local talent and guest bartenders.
  • Meet The Distillers: TOTCF’s signature trade show, Meet the Distillers (MTD), offers guests an up close and personal experience with their favorite spirits brands. Attendees will taste samples, meet the makers, and get a firsthand account of more than 20 distillations from across the globe. This year, MTD will be held on Thursday, July 25 from 10am-5pm, and is available to all with a Thursday Tasting Room wristband.
  • New Orleans Cocktail Tours: In collaboration with Wayne Curtis, the New Orleans Cocktail Tour series offers attendees a series of eight educational walking tours that provide a wealth of knowledge and keen insight into the city’s history and cocktail scene. Enlisting special guests to help guide the tours, Wayne (Author of And a Bottle of Rum: A History of the New World in Ten Cocktails and frequent spirits contributor for The Atlantic, Imbibe Magazine, PUNCH, The Daily Beast, and Garden & Gun) and co. will lead a series of tours, including:
    • Absinthe Tour
    • Bourbon St. & How it Got that Way
    • Hunting Down the Sazerac
    • The Big Gay Bar Tour
  • New Orleans Spirits Competition (NOSC): The New Orleans Spirits Competition, an international spirits competition bringing wider recognition to fine spirits from top-flight producers across the globe, is presented in partnership with TOTCF, with nearly three dozen prominent members of the spirits community serving as judges to determine a suite of awards categories, including Double Gold, Gold, Silver and Bronze Medals, Best of Category, Whiskey of the Year, Brandy of the Year, Gin of the Year, Baijiu of the Year, Vodka of the Year, Agave Spirit of the Year, Specialty Spirit of the Year, Liqueur of the Year, Best New Product, Best Craft Spirit, Packaging Excellence, and Distillery of the Year.
  • Pig & Punch: The 13th annual Pig & Punch presented by The Bon Vivants is thrilled to be heading back to New Orleans for a one-of-a-kind party for charity to close out Tales of the Cocktail! New Orleans holds a special place in the heart of Pig & Punch, infusing the event with its distinct brand of fun and energy. This year, TOTC is excited to bring the party to a fresh venue, The Broadside, promising an unparalleled experience. True to the spirit of Tales of the Cocktail, The Bon Vivants reaffirm their dedication to giving back. Proceeds will support New Orleans KIPP Charter Schools, The Bon Vivants Scholarship aiding first-generation college students in San Francisco, Hogs for the Cause, and the Tales of the Cocktail Foundation. This party is all about community and camaraderie!
  • Speed Rack Season 12 National Finals: In partnership with Ivy Mix and Lynnette Marrero, TOTC will host the high-speed, high-octane Speed Rack Season 12 National Finals on Sunday, July 21 from 3pm-7pm at Republic NOLA. This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. The finals will be a can’t-miss event as the 20 women+ semi-finalists from across the country come together to compete in a timed, tournament-style cocktail-making event. 100% of proceeds from the event are donated to national breast cancer philanthropies.
  • Spirited Awards®: Established in 2007 to honor excellence in the drinks industry, the Spirited Awards® has grown into one of the most internationally prestigious recognitions, celebrating individuals, products, establishments, media, and industry luminaries from around the world who continue to inspire the global cocktail community. Guests are invited to get dressed to the nines and celebrate the 18th annual Spirited Awards® winners at the Fillmore Theater in New Orleans on Thursday, July 25.
    • *The Top 4 Spirited Awards Nominees will be announced and Spirited Awards Ceremony tickets will go on sale on June 17.
  • Tales Catalyst: Tales Catalyst (formerly Catalyst Luncheon) will be held on Tuesday, July 23 to celebrate this year’s Tales Catalysts Honorees–a title that recognizes those who are working for the accessibility and equity of the drinks industry. This year, TOTCF transitioned the Tales Catalyst program to a presentation-format, TED-Talk-style event to give the Catalyst Honorees a unique platform to speak to an engaged audience. This ticketed event invites guests to join in celebrating the two 2024 Tales Catalyst Honorees and enjoy refreshments along with awe-inspiring speeches.
  • Toast to Tales: Join the TOTCF Board of Directors and leadership team to kickstart Tales of the Cocktail® 2024 with a toast, live brass band, and remarks from TOTCF leaders! Taking place at 10 am on Monday, July 22 in the beautiful Ritz-Carlton, New Orleans courtyard, all attendees are invited to toast to another spirited year of Tales.
  • TOTCF Day of Service: TOTCF and Edrington welcome participants to the annual Day of Service on Sunday, July 21 in partnership with Green Light New Orleans and The Water Collaborative. Participants will have the opportunity to learn about Tales of the Cocktail Foundation’s sustainability initiatives, the history of water and justice in New Orleans, and paint rain barrels that will be distributed to bars throughout the city. The TOTCF Day of Service will take place from 9am-1pm, and those who are interested in participating may sign up here. This is a free, community event that’s open to all TOTC attendees.

Beyond the Bar®

Tales of the Cocktail Foundation is proud to share the continued expansion of its health and wellness sector, Beyond the Bar® (BTB). Beyond the Bar® is the physical and creative space for Tales of the Cocktail Foundation’s global community to explore themes beyond traditional spirits education. Created in 2018, BTB provides a platform to address challenges and opportunities within the global drinks industry including mental and physical health, intersectionality, substance use, sexual harassment, diversity, equity, and sustainability.

Beginning this year, select BTB programming is included in the $10 Wellness Week Pass, which includes access to 20 onsite workshops, networking sessions, and fitness classes, in addition to the daily Beyond the Bar® Lounge presented by Lyre’s. Proceeds from the Wellness Week Pass will help fund year-round Beyond the Bar® programming, including grants, scholarships, policy initiatives, and education. The Wellness Week Pass is included in all ticket types or may be purchased individually.

Highlights include:

  • Beyond the Bar® Wellness Workshops
    • Career Readiness Workshop by Alex Jump
    • Promoting Wellness in the Workplace: Addressing Addiction and Supporting Employee Success Workshop by Mickey Bakst
    • Road to 2030 Sustainable Bar Workshop by Sean Finter and Ali Fitzpatrick
  • Beyond the Bar® Fitness Activations
    • Bartender Bodyshop with The Healthtender by Amie Ward
    • Longevity Behind the Stick: Breath and Mobility Workshop by Allie Phifer and Hai Nguyen

The Beyond the Bar space will host additional programming throughout the conference for attendees to enjoy, including:

  • Beyond the Bar Lounge: The Beyond the Bar Lounge presented by Lyre’s will be located in Baronne and available for attendees to sample N/A beverages, enjoy respite with the cozy lounge furniture, access phone chargers, and rest in between sessions.
  • Ben’s Friends: Ben’s Friends is a community of chefs, bartenders, line cooks, servers, sommeliers, hosts and hostesses, GMs, and owners who have found or are seeking sobriety. Their mission is to offer community, hope, and a path forward for those struggling with substance abuse and addiction. At its core, Ben’s Friends are hospitality workers who have found connection and the tools to seek and maintain sobriety while managing careers and lives in a sane and purposeful way. Ben’s Friends will host private meetings in the Beyond the Bar Space on Monday and Tuesday from 4:30 pm-6:00 pm.

A special thanks…

Tales Partners

TOTCF would like to recognize the generous partners who help bring a premier experience to New Orleans and beyond. TOTCF is pleased to present the Tales of the Cocktail Foundation 2024 Medallion and Diamond Tier Partners: Bacardi USA, Brown-Forman, Campari, Diageo, Pernod Ricard, Rémy-Cointreau, William Grant & Sons, and the TOTC2024 Official Water Partner: Perrier.

Tales Media Partners

TOTCF is proud to partner with esteemed media outlets to share the stories of our beloved cocktail community. This year, Tales is pleased to partner with Food & Wine, Forbes, Imbibe, Pre Shift, Provi, The Advocate, The Spill, and Wine Enthusiast.

ABOUT TALES OF THE COCKTAIL FOUNDATION:

Tales of the Cocktail Foundation is a non-profit organization that educates, advances, and supports the global hospitality industry and creates lasting impact in our host communities. Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance, and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make a lasting impact in communities that host our events. This year, TOTCF hosts its 22nd Tales of the Cocktail® (TOTC) conference in New Orleans from July 21-26, 2024, and celebrates the theme Inspire.

Image: Cory Fontenot

Bar, Pub, Nightclub, Nightlife, Feasibility Study

by David Klemt David Klemt No Comments

3 Operators Address Surviving a Downturn

3 Wise Operators Share Tips for Surviving a Downturn

by David Klemt

AI-generated diorama-style image of woman behind bar using a tablet

I have to say, AI-generated, diorama-style images look rad.

During a standout session from the 2024 Bar & Restaurant Expo, a panel of three successful and highly respected bar operators answered an important question.

This year, BRE brought together an operator supergroup: Erick Castro, Nectaly Mendoza, and Travis Tober. The trio drove home the importance of becoming a student of the industry; being curious about business; understanding the need to nail the fundamentals; and operators knowing their numbers.

Castro summed up the path to becoming a successful operator rather succinctly: “You need to follow the fundamentals to make money.”

Of course, making money is just part of the success equation. Banking that money so it can work for an operator is another. Again, Castro put it simply, urging operators to live within their means when their bar or restaurant starts making money.

Taking it further, Mendoza pointed out that trying to project an image of success is foolish. As he explained, some operators and bartenders are projecting an image of prosperity and expertise, but it’s nothing more than an illusion.

Tober, who understands this business like few others, drove home the need to understand that really, operators are in the entertainment and relationship business. He, his business partners, and his teams are committed to giving guests a reason to visit their concepts and spend their money.

Toward the end of this incredible session, an audience member, to the benefit of every attendee, asked the trio for advice everyone could take back home to improve their operations.

Tighten Up

When it comes to appealing topics of discussion, most people want to shy away from economic downturn. However, ignoring the possibility of a recession doesn’t prevent it from becoming reality.

In fact, Tober said operators need to prepare now for things “to get rough for the next two or three years.” So, he advised the roomful of operators to tighten up their P&Ls.

For future operators this means making it non-negotiable to understand every aspect of their business. Systems must be in place and standards developed before the first guest ever steps through the doors.

According to Tober, operators who are aggressive and savvy can set themselves up “for life” in the next five or six years. We all know what that means, and it’s one of the reasons an operator need to re-invest in their business.

Adding to Tober’s thoughts on the next few years, Mendoza advised the audience to be prepared to attack opportunities when they present themselves.

On the topic of becoming a sharp and successful operator, Mendoza said to “overkill” the books. “Put the same attention into your books as you do your bar team and menus.”

Put simply, operators who know their numbers and the importance of reinvesting funds have chosen the path toward success. This also relates to hopeful operators. They’ll have the opportunity, if they follow their instincts and wait for the right location to become available, for a strong start over the next few years.

Fortuitously, that fits with Castro’s advice: Make sure you’re actually starting a business, not creating a job for yourself. Also, ensure pour costs, food costs, and labor costs are dialed in because they’re the variables over which operators have the most control. Lastly, aim for low turnover.

Takeaway

If we at KRG Hospitality didn’t agree with Castro, Mendoza, or Tober, we wouldn’t share their advice or insight.

The naked truth is that bars and restaurants are going to close. It happens every day.

Mendoza addressed this reality directly. Looking around the room, he said, “Look, some of you motherfuckers ain’t gonna make it.”

While it got a laugh, it was also true. However, one can improve their odds of success by putting the right systems in place; being curious enough to want to know everything about their business and the industry; hiring people for passion, and committing to mentoring and treating them well; and hiring people who will, as Mendoza said, make stress and pain points irrelevant.

It has been said plenty of times that we can hire for passion in this industry, and train for skills. What I hadn’t really heard until Mendoza said it is that we should also hire people who won’t cause an operator’s headaches. About midway through their session, Mendoza advised the room to ask themselves if the person they’re interviewing is going to be a problem or a good fit.

Another truth is that one operator’s failure represents another operator’s future success. However, that’s not possible without a high-level understanding of one’s business specifically and the hospitality business in general.

Image: Shutterstock. Disclaimer: This image was generated by an Artificial Intelligence (AI) system.

KRG Hospitality Start-Up Restaurant Bar Hotel Consulting Consultant Solutions Plans Services

by David Klemt David Klemt No Comments

North America’s 50 Best Bars: 2024

Cheers to the 50 Best Bars in North America in 2024

by David Klemt

AI-generated image of a cocktail with an ice cube branded with the number 50, resting on a white coaster that reads "North America"

I’d drink that, and probably steal that coaster.

Cheers to the 2024 class of North America’s 50 Best Bars, freshly crowned after an evening of celebration, recognition, community, and hospitality.

Launched in 2022, this year marks the third edition of the World’s 50 Best Bars list that recognizes standout North American concepts and the teams behind their success.

For the 2024 ceremony, North America’s 50 Best Bars returned to the city of San Miguel de Allende in the state of Guanajuato, Mexico. Actor Diego Alfaro, known for The Ultimate Mixologist and The Law of the Jungle, took on host duties.

This year’s Campari One to Watch Award went to Toronto’s Simple Things. As a refresher, the One to Watch is a bar that voters believe has an excellent shot at breaking into the 50 Best Bars list.

The acclaimed Jewel of the South took the Michter’s Art of Hospitality Award home to New Orleans. Jewel of the South also grabbed spot number six on this year’s list, along with being named the Best Bar in the South in the US. Chicago’s Meadowlark earned the 2024 Siete Misterios Best Cocktail Menu Award. The bar is a new entry to the list and also clinched spot 32. A new award, the Bareksten Best Bar Design Award was presented to Avondale Bowl from Chicago.

Cheers to Claudia Cabrera, this year’s winner of the Roku Industry Icon Award. Voted by her peers, Kate Boushel earned the Altos Bartenders’ Bartender Award.

For all of you out there who have a strong sense of civic pride, New York boasts 12 entries on this year’s list, Mexico City claims nine, and Toronto is home to three. Host city San Miguel de Allende lays claim to the bar at number 27 on the list.

North America’s 50 Best Bars, 2024

  1. Atwater Cocktail Club (Montréal, Québec, Canada)
  2. The Keefer Bar (Vancouver, British Columbia, Canada)
  3. Best Intentions (Chicago, Illinois, US)
  4. Cure (New Orleans, Louisiana, US)
  5. Mírate (Los Angeles, California, US)
  6. Brujas (Mexico City, Mexico)
  7. M’lady’s (New York, New York, US)
  8. Angel’s Share (New York, New York, US)
  9. Hanky Panky (Mexico City, Mexico)
  10. Maison Premiere (New York, New York, US)
  11. Bar Mordecai (Toronto, Ontario, Canada)
  12. Cloakroom (Montréal, Québec, Canada)
  13. Pacific Cocktail Haven (San Francisco, California, US)
  14. Arca (Tulum, Quintana Roo, Mexico)
  15. Century Grand (Phoenix, Arizona, US)
  16. Library by the Sea (Grand Cayman, Greater Antilles, Caribbean)(London Essence Best New Opening Award)
  17. Selva (Oaxaca, Mexico)
  18. The Dead Rabbit (New York, New York, US)
  19. Meadowlark (Chicago, Illinois, US)
  20. Attaboy (New York, New York, US)
  21. True Laurel (San Francisco, California, US)(Ketel One Sustainable Bar Award)
  22. Bar Pompette (Toronto, Ontario, Canada)
  23. Kaito del Valle (Mexico City, Mexico)
  24. Bekeb (San Miguel de Allende, Guanajuato, Mexico)
  25. Baltra Bar (Mexico City, Mexico)
  26. Herbs & Rye (Las Vegas, Nevada, US)
  27. Botanist Bar (Vancouver, British Columbia, Canada)
  28. Allegory (Washington DC, US)
  29. Service Bar (Washington DC, US)
  30. Civil Liberties (Toronto, Ontario, Canada)(The Best Bar in Canada sponsored by Naked Malt)
  31. Dante (New York, New York, US)
  32. Kumiko (Chicago, Illinois, US)(The Best Bar in Midwest USA sponsored by Torres Brandy)
  33. La Factoría (San Juan, Puerto Rico, US)(The Best Bar in the Caribbean sponsored by Amaro Lucano)
  34. Café de Nadie (Mexico City, Mexico)
  35. Aruba Day Drink (Tijuana, Baja California, Mexico)
  36. Employees Only (New York, New York, US)
  37. El Gallo Altanero (Guadalajara, Jalisco, Mexico)
  38. Café la Trova (Miami, Florida, US)
  39. Katana Kitten (New York, New York, US)
  40. Zapote Bar (Playa del Carmen, Quintana Roo, Mexico)

The Top Ten

  1. Tlecān (Mexico City, Mexico)
  2. Licorería Limantour (Mexico City, Mexico)
  3. Thunderbolt (Los Angeles, California, US)(The Best Bar in West USA sponsored by Rémy Martin)
  4. Double Chicken Please (New York, New York, US)
  5. Jewel of the South (New Orleans, Louisiana, US)(The Best Bar in South USA sponsored by Tia Maria)
  6. Rayo (Mexico City, Mexico)
  7. Martiny’s (New York, New York, US)(Highest Climber Award sponsored by Nikka Whisky, from number 29 to 4)
  8. Overstory (New York, New York, US)
  9. Superbueno (New York, New York, US)(Highest New Entry, The Best Bar in Northeast USA sponsored by Disaronno)
  10. Handshake Speakeasy (Mexico City, Mexico)(The Best Bar in Mexico, The Best Bar in North America sponsored by Perrier)

Image: Shutterstock. Disclaimer: This image was generated by an Artificial Intelligence (AI) platform.

KRG Hospitality. Bar Consultant. Nightclub. Lounge. Mixology. Cocktails.

Top