Beverage menu | KRG Hospitality

May 6, 2024by David Klemt David Klemt No Comments

Be the RTD You Want to See in the World

Juan, Please: Be the RTD You Want to See in the World

by David Klemt

Pete Flores, the founder of brand-new ready-to-drink cocktail brand Juan, Please, is on a mission to bring the TLT to the world.

And what is a TLT? It’s Tequila, Lemonade, Tea, the first expression in the Juan, Please RTD portfolio.

You may be familiar with a different name for this particular cocktail. Like the John Daly is a vodka-spiked version of the iconic Arnold Palmer, a Juan Daly is an Arnold Palmer made with tequila.

As it turns out, the Arnold Palmer is Flores’ favorite alcohol-free beverage. He explains on an upcoming episode of the Bar Hacks podcast, Flores added tequila to an AriZona Arnold Palmer several years ago.

You’ll learn on his episode that Flores assumed someone would surely bring a Juan Daly RTD to market. However, after a couple of years of waiting, he realized he and his business partners were going to be those someones.

In fact, by the time you read this, Flores and his team will be fresh off the official Juan, Please launch party that took place in Hoboken, New Jersey. And really, what day could’ve been better than Cinco de Mayo to launch this brand?

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For now, Juan, Please is available only in New Jersey. However, New York is next, possibly as early as June 1 of this year. With any luck (and interest by you and other operators and bar professionals), major markets throughout the US will follow before year’s end.

Keep your ears out for our upcoming chat with Flores, and keep an eye out for your opportunity to taste Juan, Please.

Cheers!

Introducing Juan, Please Set to Disrupt the Canned Cocktail Market with Tequila-Infused Innovations

Juan Please is poised to redefine the category with its inaugural product: the T.L.T.—Tequila, Lemonade, and Tea Launching May 5th, 2024, in New Jersey.

New York, NY – April 23, 2024 – Today marks the unveiling of Juan, Please, a bold new player in the world of Ready-to-Drink cocktails, set to make waves with its unique lineup of tequila-based beverages launching on Cinco de Mayo in New Jersey. Juan, Please is poised to redefine the category with its inaugural product: the T.L.T. – Tequila, Lemonade, Tea, a non-carbonated drink with only Juan gram of sugar and 7% ABV.

The inspiration for Juan, Please struck when founder Peter Flores, a tequila enthusiast and fan of Arnold Palmers, noticed a glaring gap in the market for tequila-based canned cocktails. After years of waiting for someone to introduce this concept, Peter decided to take matters into his own hands, building a team with like-minded colleagues to embark on this spirited venture.

“Flores emphasizes that ‘Juan, Please’ embodies the essence of joy—laughter, dancing, and life—sealed within each can, reflecting his life’s cherished moments.” “As we embark on the brand’s journey in our home state of New Jersey, it feels like all of the friends we grew up with are on the ride with us.”

Since its soft launch in early 2024, Juan, Please has already gained traction in select venues across New Jersey, including notable Mexican restaurants and prestigious country clubs. The brand is now gearing up for its official launch on Cinco de Mayo, May 5th, 2024, at Pier 13 in Hoboken, promising attendees a taste of innovation and celebration.

Peter Flores, the visionary behind Juan, Please, brings over two decades of experience in hospitality, entertainment, and advertising. His mission is clear: to encapsulate the essence of good times, laughter, and joy into every can of Juan, Please.

“The T.L.T marks the pioneering spirit of our venture. Our upcoming expansion into New York City in June 2024 will debut two exciting new flavors: a Mezcal Old Fashioned and a Tequila Reposado Espresso Martini. ‘Juan, Please’ is positioned to establish itself as the premier choice for those seeking innovative twists on classic cocktails, marking just the beginning of our flavorful story. Says Flores”

The launch event will take place on May 5th, Cinco de Mayo, on Pier 13 in Hoboken from 1:00 to 5:00 PM. There will be a Juan on Juan Challenge (game with a giveaway), drink specials, and Juan will be in attendance in the costume for pictures. Attendees will experience the excitement and flavor that Juan, Please brings to the market. Juan, Please is set to carve out its niche as the go-to choice for those seeking a fresh take on classic cocktails.

About Juan, Please

Juan, Please is a dynamic alcohol startup brand reshaping the Ready-to-Drink cocktail market with its innovative lineup of tequila-infused beverages. Founded by Peter Flores, Juan, Please offers a range of premium canned cocktails designed to deliver exceptional flavor and convenience. The flagship product, the T.L.T. Tequila, Lemonade, Tea, is a non-carbonated drink with only Juan gram of sugar and 7% ABV. Juan, Please embodies our commitment to crafting unique combinations that capture the spirit of celebration. Inspired by Peter’s passion for tequila and classic cocktails, Juan, Please introduces a fresh take on familiar favorites, promising unforgettable experiences with every sip. Join us as we redefine the art of cocktail culture, one can at a time.

Image: Juan, Please

May 3, 2024by David Klemt David Klemt No Comments

5 Books to Read this Month: May 2024

5 Books to Read this Month: May 2024

by David Klemt

Our inspiring and informative May book selections will help you improve your life and outlook, get a handle on operations, and build your leadership team.

To review the book recommendations from April 2024, click here.

Let’s jump in!

Now That I have Your Attention: 7 Lessons in Leading a Life Bigger Than They Expect

This book is listed as a pre-order but I was able to purchase mine a while back, and it arrived a couple of weeks ago. Nicolas Hamilton has overcome a lot in his life, to put it mildly. He has gone from being told he’d never walk to defying that expectation and driving in the British Touring Car Championship. In Now That I Have Your Attention, you’ll learn lessons, like rebelling against the rulebook, always walking the hardest path, and seeing rock bottom and never going back.

From Amazon: “Now That I Have Your Attention follows Nicolas’s remarkable journey and shares the valuable, tough, and often surprising lessons learned throughout his life.

“Nicolas’s journey has at times been hostile and has forced him to navigate periods of anger and resentment, but by building his mental strength and pushing himself beyond the physical limits of what anyone had ever expected of him, Nicolas has changed his life – and believes you can too.”

Pre-order your copy today.

Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Among other lessons, Creativity, Inc. drives home the importance of building an incredible team. However, that also includes building a culture of support and development.

From Amazon: “The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.”

Purchase here.

The Cocktail Parlor: How Women Brought the Cocktail Home

On the surface, this is a recipe book. There are 40 “main” cocktail recipes along with 100 variants. But when we really dive in we see that The Cocktail Parlor is about giving women credit for shaping the past and present of cocktail culture.

From Amazon: “Journeying through the decades, this book profiles a diverse array of influential hostesses. With each historic era comes iconic recipes, featuring a total of 40 main cocktails and more than 100 variations that readers can make at home. Whether its happy hour punch à la Martha Washington or a Harlem Renaissance–inspired Green Skirt, readers will find that many of the ingredients and drinks they’re familiar with today wouldn’t be here without the hostesses who served them first.”

Pick it up today!

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Do you feel like you’re working at your business but not on your business? If you have a sense that you feel more like you’ve created a job for yourself than a business, this book may just help you turn things around as an entrepreneur.

From Amazon: “An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.”

Order here.

Traction: Get a Grip on Your Business

As Doug Radkey, founder and president of KRG Hospitality says, a leader in this space needs strategic clarity. This book can provide insights into how to achieve that clarity, improve processes, and build a leadership team that can actually lead others.

From Amazon: “In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.”

Buy it today.

Image: Mikołaj on Unsplash

A bottle of Revivalist Garden Gin next to a cocktail, surrounded by flowers and lemon wedges

April 29, 2024by David Klemt David Klemt No Comments

Reinvigorate Your Menu with Revivalist Gin

Reinvigorate Your Menu with Revivalist Garden Gin

by David Klemt

Earth Day may be over but we’re still celebrating Earth Month, so I want to put the intriguing Revivalist Garden Gin on your radar.

Created by Brendan Bartley, bar director and general manager at the acclaimed Baththub Gin in New York City, this gin brand is focused heavily on responsible and sustainable production methods.

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Notably, Revivalist Garden Gin uses water recycling during the distillation process. According to the brand, this innovation saves around 30,000 gallons monthly.

Further sustainable practices include giving spent grains to farmers to feed their cattle and hogs, reducing waste.

However, the sourcing of the botanicals used to craft this super-premium gin deserve praise.

If the term “ethnobotany” is new to you, you’re not alone. Bartley and the Revivalist team are committed to using only ethically sourced national and international ingredients. Moreover, the ingredients are selected to craft an authentic flavor profile free of additives, artificial flavors, preservatives, or doses of sugar.

Compellingly, the brand goes deeper. Ethnobotany’s practitioners seek cultural understanding when considering the relationship between humans and plants. So, rather than simply creating a flavor profile and then sourcing the ingredients in the most affordable and convenient way, the Revivalist team approaches the selection of each botanical with purpose.

On the palate, citrus comes from lemon verbena leaf, while an earthy counterpoint is introduced via ashwagandha. Rose hips and plum add floral and sweet notes, respectively, further balancing this enticing gin. In what may prove to be an unexpected twist for some drinkers, hemp adds a nutty note that guarantees Revivalist will stand out from its peers.

Below, six cocktails featuring this Earth-friendly, carefully considered gin. Cheers!

Negroni

1.5 oz. Revivaist Garden Gin
0.75 oz. Aperol
0.75 oz. Dolin Sweet Vermouth
Grapefruit twist to garnish

Add Revivalist, Aperol, and sweet vermouth to a mixing glass, and stir. Pour into a rocks glass over ice, and garnish.

Garden Punch

2 oz. Revivalist Garden Gin
0.75 oz. Fresh lemon juice
0.75 oz. Simple syrup
1–2 oz. Chamomile tea
Lemon wheel to garnish
Mint sprig to garnish (optional)
Lavender sprig to garnish (optional)

Prepare a rocks glass by adding a large ice cube or sphere. Add all liquid ingredients to a shaker with ice, and shake well. Strain into the prepared rocks glass, then garnish.

Easy Beesy

2 oz. Revivalist Garden Gin
1.0 oz. Fresh lemon juice
0.75 oz. Honey ginger syrup
2 Small sprigs of rosemary to garnish (optional)
Lemon twist to garnish (optional)

Combine ice and the first three ingredients to a cocktail shaker. Shake hard for about 10 seconds, then double strain into a coupe. Garnish with rosemary sprigs or a lemon twist.

Chester County Breakfast

1.5 oz. Revivalist Garden Gin
0.5 oz. Grand Marnier
0.75 oz. Fresh lemon juice
1 bar spoon Strawberry jam
1 bar spoon Simple syrup
Strawberry slice or raspberries to garnish

Add all ingredients except for garnish to a shaker. You may need to break up the jam with a quick stir with a bar spoon. Next, add ice to the shaker, and shake well. Double strain into a coupe, then garnish.

The Full Monty

1.25 oz. Revivalist Garden Gin
0.75 oz. Triple sec
0.75 oz. Aperol
0.75 oz. Dry vermouth
Expressed orange peel to garnish

Fill a mixing glass three-quarters of the way with ice, then add all four liquid ingredients. Stir for one minute, then double strain into a Nick & Nora glass. Garnish with an expressed orange peel.

Flower Bed

1 oz. Revivalist Garden Gin
0.5 oz. Fresh lemon juice
0.5 oz. Elderflower syrup
4 oz. Chilled Champagne
Lemon twist to garnish

Add the gin, lemon juice, syrup, and ice to a shaker, and shake hard. Next, double strain into a chilled Champagne flute. Finally, garnish and serve.

Disclaimer: Neither the author nor KRG Hospitality received compensation, monetary or otherwise, in exchange for this post.

Images: Revivalist Garden Gin

Surfside ready-to-drink canned vodka cocktails 2024 lineup

April 24, 2024by David Klemt David Klemt No Comments

Surf Into Summer with These RTDs

Surf into Summer with These RTDs

by David Klemt

There’s big news coming out of Philadelphia’s Stateside Vodka, the team that crafts the Surfside line of popular vodka-lemonade and vodka-tea RTDs.

In preparation for summer, Surfside is making two huge strides to establish itself in the RTD space.

The brand, which describes itself as “Sunshine in a Can,” launched in 2022. Interestingly, and possibly surprisingly for some, Surfside RTDs don’t feature carbonation. Moreover, they boast just 100 calories, 2 grams of sugar, and are sessionable at just 4.5-percent ABV.

Currently, there are four variations for consumers to enjoy: Iced Tea + Vodka, Peach Tea + Vodka, Half & Half + Vodka and Lemonade + Vodka.

However, that’s about to change…

Spectacular Growth

Since the brand’s launch, Surfside has racked up accolades and achievements. For example, Market Watch bestowed its “2023 Hot Brand Award” upon the RTD lineup last year.

Of particular note is the brand’s sales growth. With distribution in a mere 17 states, Surfside hit the 1.3-million-case mark by the end of last year. That achievement speaks to one of the brand’s announcements directly: Starting this summer, Surfside will be available in 48 US states.

And the second announcement? A lineup expansion in addition to the distribution expansion. Five new flavors will join the lineup: Green Tea + Vodka, Raspberry Tea + Vodka, Raspberry Lemonade + Vodka, Strawberry Lemonade + Vodka, and Black Cherry + Lemonade.

Driving visibility and brand awareness are partnerships with Minor and Major League Baseball. In fact, the Atlanta Braves, Baltimore Orioles, Cleveland Guardians, and the Pittsburgh Pirates are on board with Surfside.

Taken the together, these announcements show that Surfside is poised to be the RTD of the summer. That means operators and their teams need to keep an ear out for guests asking if their bar or restaurant carries Surfside. Given the brand’s growth, it’s likely that consumers across the US will try it, like it, and expect to find it on-premise.

Or, put more simply: Guests are going to expect to be able to order Surfside when they’re out at bars, restaurants, dayclubs, and nightclubs.

Will this be the brand to challenge White Claw and Truly for RTD dominance? Only time will tell, but 2024 may just prove to be the Summer of Surfside.

You’ll find the official press release below. Cheers!

SURFSIDE KICKS OFF THE SUMMER SEASON WITH FIVE NEW FLAVORS, NATIONWIDE EXPANSION AND MLB + MiLB PARTNERSHIPS

Premium Canned Cocktail Brand Announces New Fruit-Forward Flavors and Availability in 48 States for Summer as Sales Continue to Skyrocket

PHILADELPHIA, PA (April 24, 2024) – Surfside, the spirits-based iced tea and lemonade ready-to-drink category leader, proudly announces national expansion and the launch of five new flavors just in time for summer: Raspberry Lemonade, Strawberry Lemonade, Black Cherry Lemonade, Raspberry Iced Tea and Green Tea. These fruit-forward flavor innovations along with a new Lemonade Variety 8-Pack are a highly anticipated next step for the independently-owned brand to further fuel its meteoric rise in popularity.

Founded by Philadelphia natives and brothers Matt and Bryan Quigley, and Clement and Zach Pappas, Surfside achieved 1.3 million cases sold in 2023, growing +563% versus a year ago. Remarkably, the brand achieved that volume despite only being distributed in seven states at the beginning of 2023. Surfside was also the highest velocity selling spirits-based RTD per retail outlet in 2023,* averaging at about 2.5 cases sold per minute.

Over the course of 2023 and 2024, Surfside has expanded distribution nationwide to 48 states. With the national expansion, Surfside is also reimagining the baseball experience as the official RTD Vodka Iced Tea and Vodka Lemonade of Minor League Baseball. This partnership is a natural evolution since becoming the #1 selling spirits-brand at Citizens Bank Park in 2023 with the Philadelphia Phillies.** Additional MLB partnerships kick off this season with the Atlanta Braves, Baltimore Orioles, Cleveland Guardians and the Pittsburgh Pirates.

“This is an incredibly exciting time for us as our mission from day one has been to build Surfside into a true national brand,” said Surfside CEO Clement Pappas. “The addition of the three new lemonade flavors, two new iced teas and the Lemonade Variety 8-pack were highly requested by our fans and is our way of showing love and appreciation for those who have helped us get here. We look forward to taking Surfside across the country and introducing to more new fans this upcoming summer season.”

In addition to the new flavors, the Surfside portfolio includes the classic Iced Tea, Peach Tea, Half and Half and Lemonade. Surfside is made with premium vodka, real tea, and has only 100 calories, 2g of sugar and 0 bubbles. “We take enormous pride in crafting the best-tasting ready-to-drink products in the industry. All of our Surfside Iced Tea and Lemonade flavors have been developed in-house with our team, from the formulation to the branding and packaging,” adds Surfside President Matt Quigley. “Everything fun about the summer is even better with a Surfside in hand.”

The new flavors joining the existing portfolio include the following varieties:

Surfside Raspberry Lemonade + Vodka (4.5% ABV): A quintessentially summer combination of natural raspberry flavors and lemonade.
Surfside Strawberry Lemonade + Vodka (4.5% ABV): A summer staple for enjoyment at any time, Strawberry Lemonade + Vodka brings the good vibes.
Surfside Black Cherry Lemonade + Vodka (4.5% ABV): Natural black cherry flavor and Lemonade, the Surfside way.
Surfside Raspberry Tea + Vodka (4.5% ABV): A fruit-forward flavor of the Iced Tea + Vodka that put Surfside on the map.
Surfside Green Tea + Vodka (4.5% ABV): Made with premium vodka and real green tea with notes of honey and ginseng, this summer sipper will keep you cool all season.

Fans existing and new can continue to enjoy the original portfolio varieties:

Surfside Iced Tea + Vodka (4.5% ABV): Crafted with premium vodka and real black tea, for high-quality taste and enjoyment.
Surfside Peach Iced Tea + Vodka (4.5% ABV): The first flavored tea from the brand giving the same taste we know and love with a big ol’ punch of peach.
Surfside Half & Half + Vodka (4.5% ABV): A refreshing twist on the classic, half iced tea and half lemonade.
Surfside Lemonade + Vodka (4.5% ABV): A delicious summer staple made with natural lemon flavors and premium vodka.

The complete Surfside portfolio is available direct-to-consumer in Pennsylvania and in-stores across the United States. Surfside is line priced with an SRP $9.99 for a 4-pack of cans and an SRP of $19.99 for the Variety 8-pack (available in Starter Pack and Lemonade Pack). With Surfside’s national expansion also comes a new website and Instagram handle: visit www.drinksurfside.com for more information and follow along on Instagram @drinksurfside.

*Source: Circana MULO+C L26W ending 11.12.23

**Source: Aramark data, 2023

About Surfside

Surfside is a line of premium iced tea + vodka and lemonade + vodka canned cocktails recognized for its delicious full flavor taste and sunset stripes on the can for good vibes ahead. Founded by two sets of Philadephia-native brothers, Matt and Bryan Quigley and Clement and Zach Pappas, this group of entrepreneurs is also the brains behind the award-winning, independently owned Stateside Vodka (Beverage Testing Institute Gold Medal 2024). Since launching in 2022, Surfside grew from a beloved Philly cocktail to a ready-to-drink brand achieving triple-digit growth within two years, rocketing the category forward nationwide. It has received beverage industry recognition as a 2023 “Hot Brand” in Shanken’s IMPACT Magazine and a 2022 “Rising Star Award ” in Brewbound.

At 4.5% ABV, Surfside is made with premium vodka and real tea with just 2g of sugar, 100 calories and 0 bubbles. Varieties of this “Sunshine in a Can” include Iced Tea + Vodka, Peach Tea + Vodka, Half & Half + Vodka and Lemonade + Vodka. In Summer 2024, the brand will expand to include Raspberry Tea + Vodka, Raspberry Lemonade + Vodka, Strawberry Lemonade + Vodka, Black Cherry Lemonade + Vodka and Green Tea + Vodka. Available in 4-packs (SRP: $10.99) and an 8-can variety pack (SRP: $19.99), Surfside is perfect for a boat day, concert, baseball game or a relaxing day on the beach. To learn more, visit www.drinksurfside.com and follow along on Instagram @drinksurfside.

Disclaimer: Neither the author nor KRG Hospitality received compensation, monetary or otherwise, in exchange for this post.

Image: Cole Quiqley

April 12, 2024by David Klemt David Klemt No Comments

New RTD Sprinter Kicks off Coachella

New Vodka Soda RTD Sprinter Kicks off Coachella

by David Klemt

In partnership with GoPuff, Sprinter, the new vodka soda RTD founded by Kylie Jenner, is kicking off Coachella with a surprise delivery activation.

Available in four flavors—Grapefruit, Lime, Peach, and Black Chery—Sprinter is one of the newest RTDs to hit the market.

These ready-to-drink Vodka Sodas are made with just three core ingredients: premium vodka, real fruit juice, and sparkling water. Weighing in at just 4.5-percent ABV, Sprinters are intended to delivery bold fruit flavor in a sessionable format.

Sprinter aims to make a splash during Coachella, headlined this year by No Doubt, Lana Del Rey, Tyler the Creator, and Doja Cat. Anyone of legal drinking age in Palm Springs, Coachella, and Indio who places an order for Sprinter could be in for a surprise.

That surprise? A delivery of Sprinter swag in decked-out Sprinter vans, along with GoPuff swag. The delivery platform, which leverages “micro-fulfillment centers” to deliver orders quickly, is Sprinter’s chosen partner for this activation.

Now, if you’re an operator, bar or restaurant leadership team member, or bartender, you may wonder what this Sprinter promotion has to do with you. It’s simple: fulfilling guest expectations.

There’s little question that guests will be on the lookout to try Sprinter this summer. The RTD is owned by Kylie Jenner and will garner plenty of attention during Coachella. This will translate to nationwide (if not international) interest. Adding Sprinter to your menu may prove lucrative.

Check out the press release below for more information. Cheers!

Kylie Jenner Introduces Sprinter, A Premium Canned Vodka Soda

Launching nationwide March 21, Sprinter Vodka Soda features four fruit flavors, no added sugar and only 100 calories

Los Angeles, CA—Today, entrepreneur Kylie Jenner announces Sprinter, the ultimate vodka soda in a can. Made with simple, high-quality ingredients—premium vodka, sparkling water and real fruit juice—and created in four true-to-fruit flavors, Sprinter is a bold and refreshing new entry into the RTD space.

“Sprinter is my answer to the growing consumer demand for quality canned cocktails—we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” says founder Kylie Jenner. “Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried—and I’ve tried a lot. I can’t wait for people to taste it for themselves.”

Jenner tapped Chandra Richter, a female beverage development expert with over 20 years of beverage alcohol industry experience and a PhD in molecular biology, to serve as Head of Product Development and Operations at Sprinter. After over a year of taste testing, the duo achieved the perfect balance of flavors and Sprinter was born—a 100-calorie, 4.5% ABV canned vodka soda made with real fruit juice and with no added sugar, available in four fruit-forward flavors: Black Cherry, Peach, Grapefruit and Lime.

“It’s been such a pleasure developing Sprinter with Kylie,” says Chandra Richter. “We held numerous tastings over the past year to ensure each of our four flavors are as natural and true-to-fruit as possible. Sprinter is a mouthwatering vodka soda in a can that makes every moment an occasion.”

Bold, vibrant and eye-catching on the shelf, Sprinter will be available in an 8-can variety pack for an SRP of $19.99. Sprinter launches nationwide on March 21. To sign up for more information and to find Sprinter near you, visit @drinksprinter and drinksprinter.com.

Disclaimer: Neither the author nor KRG Hospitality received compensation, monetary or otherwise, in exchange for this post.

Can image: Travis Rathbone

April 10, 2024by krghospitality krghospitality No Comments

XO Night: A New Nightlife Tradition?

Rémy Martin XO Night: A New Nightlife Tradition

by David Klemt

A brand-new release from Rémy Martin seeks to not only solidify itself as a new way to start a night out but also prove Cognac isn’t an old-fashioned drink.

XO Night, the newest member of the Rémy Martin family, is dressed for a night out at the club. Just take a look at the decanter: black, mirrored, and adorned with holographic enhancements.

This is a bottle of Cognac meant to grab attention. There’s no denying that XO Night will stand out on a nightclub back bar. And as far as bottle service…it’s perfect for an over-the-top Las Vegas nightclub-style delivery.

In other words, this isn’t your great-grandfather’s Cognac.

Obviously, the House of Rémy Martin is aiming to alter the perception of Cognac with XO Night. Aesthetically, the bottle is clearly a departure from tradition. Further, by targeting nightlife specifically, Rémy Martin is signaling their interest in courting younger, legal-drinking-age consumers.

Cheekily, Rémy Martin seems willing to set aside tradition to appeal to the nightclub crowd. In fact, the storied Cognac house is taking a shot at changing the way people view Cognac and nightcaps. Rather than a sip intended to signal the end of the evening, Rémy Martin hopes people will choose to begin their night out with XO Night.

In terms of tasting notes, XO Night is XO, but dressed to show out at the club. Expect fruity and floral notes on the nose, and candied orange, spices, ripe plum, and roasted cocoa beans on the palate. The finish is classic XO: smooth, full-bodied, and long.

Personally, I think it’s great to see a Cognac house with nearly three centuries of history thinking about their portfolio differently. Keep an eye out for XO Night activations throughout 2024.

RÉMY MARTIN UNVEILS XO NIGHT, A NEW MEMBER OF THE XO FAMILY

Rémy Martin Reinvents Night-time Celebrations with XO Night Uncapped

NEW YORK, April 9, 2024—The House of Rémy Martin, announces the launch of XO Night, a new addition to the Rémy Martin portfolio that lives at the epicenter of night-time celebrations. Radiant, luxurious, and full of life, XO Night is the ultimate cognac of choice for those seeking a new opulent attitude to nightlife.

With Rémy Martin XO Night, the notion of a night uncapped takes on a whole new meaning. Unlike the traditional nightcap which signals the end of the evening, a night uncapped with XO Night signifies the night is just beginning. It’s an invitation to embrace the vibrant energy of the night, to savor every moment, and to revel in the possibilities that lie ahead. Whether enjoying XO Night at a high-end club, a lively rooftop bar, or a chic lounge, each sip of XO Night ignites the senses and sets the stage for unforgettable experiences.

“At Rémy Martin, we’re thrilled to unveil our latest venture into the dynamic world of nightlife. With XO Night, we aim to redefine the traditional nightcap and show how a night uncapped with Rémy Martin has endless possibilities,” says Nicolas Beckers, Chief Executive Officer, Rémy Cointreau Americas. “Through innovative rituals and immersive experiences, we’re engaging our consumers in unforgettable ways, inviting them to unlock new ways to enjoy the night.”

THE LOOK

Rémy Martin XO Night dials up the party in a mirrored black decanter. Its signature solarised shape radiates light from every angle. Holographic flashes and UV details ignite it further, with a minimalistic design that pumps up the XO stamp and catches the Rémy Martin Centaur in action.

THE EXPERIENCE

Rémy Martin will bring XO Night to life with activations throughout the year in key markets across the United States, including New York, Los Angeles, Las Vegas, Atlanta, and Miami. These cities are renowned for their dynamic nightlife scenes, making them the perfect backdrop to unveil XO Night and introduce consumers to a night uncapped.

THE RÉMY MARTIN XO FAMILY

New Rémy Martin XO Night joins Rémy Martin XO classic as a choreographer of celebration. Rémy Martin XO Cognac Fine Champagne is now dressed in two styles, giving you different ways to illuminate every occasion, day or night.

Rémy Martin XO Night. The new icon of night-time celebrations. Opulent, edgy and vibrant, XO Night is the go-to cognac for high end clubbing, friends and fun. This is XO dressed for the party.
Rémy Martin XO. Rémy Martin XO was launched in 1981 by our Cellar Master André Giraud. It was the first XO composed of eaux-de-vie coming exclusively from Grande Champagne and Petite Champagne, thus the first Cognac Fine Champagne XO.

THE CRAFT

Rémy Martin XO Night captures the creativity of generations. This Cognac Fine Champagne* is a testimony to the magic of assemblage. A rich and unique fusion of eaux-de-vie, the cognac reflects the Maison’s mastery of blending from Cellar Master to Cellar Master. The eaux-de-vie originates from the two prized central crus of the Cognac region, with at least 50% coming from Grande Champagne and the remainder from Petite Champagne. These are extra old, aged for at least 10 years.

TASTING NOTES

Rémy Martin XO boasts a fiery mahogany hue with opal tones, offering a smooth, full-bodied experience. It entices with a powerful yet subtle aroma, featuring fruity notes like plums and dried figs, complemented by hints of honey and floral fragrances. The taste is an astonishing generosity of flavors, from fresh passion fruit enhanced by deeper notes of ripe autumn fruits (mature fig and candied orange) to spicy notes with a hint of nutmeg and freshly ground hazelnuts. The aromas of XO unfurl gradually throughout the tasting, finishing with gourmet notes of roasted cocoa beans, honey, and gingerbread.

For more information, please see HERE and follow along on social media at:

Instagram @RemyMartinUS | Twitter @RemyMartinUS | Facebook RemyMartinUSA

#RemyXONight #XONightUncapped

ABOUT RÉMY MARTIN XO NIGHT

Vibrant, opulent and radiant, this exceptionally abundant, aromatic cognac is expertly blended from a multitude of eaux-de-vie from Grande Champagne and Petite Champagne, aged for at least 10 years. Rémy Martin XO Night is dressed for the evening, at the center of night-time celebrations, lighting up the party, the club and the fun.

ABOUT RÉMY MARTIN

Since 1724, the House of Rémy Martin has produced premium spirits that consistently appeal to the world’s most discerning connoisseurs. A profound love of the land, a continuity of family ownership and a passionate commitment to excellence has sustained Rémy Martin for nearly three centuries. As a result of its masterful production and generations of tradition in Cognac, Rémy Martin today produces Cognacs Fine Champagne, including Rémy Martin^® XO Night, Rémy Martin^® XO, Rémy Martin Tercet^®, Rémy Martin 1738 Accord Royal^® Rémy Martin CLUB^® and Rémy Martin^® V.S.O.P. For more information visit www.RemyMartin.com

*The appellation “Cognac Fine Champagne” is an AOC (“Appellation d’Origine Controlée” / Controlled Designation of Origin) and defines a blend of eaux-de-vie sourced in Grande Champagne and Petite Champagne, with at least 50% Grande Champagne.

Disclaimer: Neither the author nor KRG Hospitality received compensation, monetary or otherwise, in exchange for this post.

Image: Rémy Martin

April 2, 2024by David Klemt David Klemt No Comments

5 Books to Read this Month: April 2024

5 Books to Read this Month: April 2024

by David Klemt

Our inspiring and informative April book selections will help you improve operations, refresh and streamline F&B programming, and learn more about coffee.

This month, we look at books covering an array of topics: overcoming dysfunctions within teams; stepping outside of comfort zones; cocktail and Irish dish recipes; and repurposing existing buildings.

To review the book recommendations from March 2024, click here.

Let’s jump in!

Roundbuilding

Perhaps unsurprisingly, it seems like most cocktail books target home bartenders. In a refreshing change of pace, Roundbuilding is specifically for working bartenders. In case the name doesn’t give it away, this book is about crafting and serving consistent rounds of cocktails and ensuring a high standard of service.

From Amazon: “Roundbuiding is a practical guide to mixing cocktails, aimed at the working bartender. This is a book about ensuring that, for every round you serve, every drink is made to a consistently high standard, and that first sip always makes an impression. It’s the nuts and bolts of mixing drinks.”

Buy it today!

The World Atlas of Coffee (2nd Edition)

This bestseller enjoys a 4.8-star rating on Amazon with nearly 4,000 reviews on the platform. The World Atlas of Coffee also boasts a score of 4.4 on Goodreads.

Written by World Barista Champion James Hoffman (who’s also the co-founder of a successful coffee roaster operating out of London), this book will provide the reader with just about everything they need to know about coffee. The rise in popularity of cocktails like the Carajillo and the near-constant chatter about the Espresso Martini got me thinking: I should probably include a coffee book in one of these roundups.

From Amazon: “Coffee has never been better, or more interesting, than it is today. Coffee producers have access to more varieties and techniques than ever before and we, as consumers, can share in that expertise to make sure the coffee we drink is the best we can find. Where coffee comes from, how it was harvested, the roasting process and the water used to make the brew are just a few of the factors that influence the taste of what we drink. Champion barista and coffee expert James Hoffmann examines these key factors, looking at varieties of coffee, the influence of terroir, how it is harvested and processed, the roasting methods used, through to the way in which the beans are brewed.”

Pick your copy up now.

The Complete Recipe Writing Guide: Mastering Recipe Development, Writing, Testing, Nutrition Analysis, and Food Styling

This book isn’t even a year old but has already made waves. In fact, it was listed as one of Chef Eric Ripert‘s (Le Bernardin in New York City) books of the month just a couple of months after publication.

From Amazon: “The Complete Recipe Writing Guide shows you how to create professional recipe content from development to publication. Raeanne Sarazen, a registered dietitian and chef, shares her expertise from over 20 years of working with recipes as a test kitchen professional, recipe developer, food writer, and editor, along with insider tips from top industry professionals. Like a master class on recipes, this comprehensive resource guides you through the variety of skills needed to create and share successful recipes.”

Get your copy here.

Bar Hacks: Developing The Fundamentals for an Epic Bar

This informative and conversational book written by KRG Hospitality president Doug Radkey is the perfect read for aspiring or seasoned bar, pub, lounge, or even restaurant owners, operators, and managers looking for that competitive edge in operations! If you’re looking for both fundamental and in-depth planning methods, strategies, and industry focused insight to either start or grow a scalable, sustainable, memorable, profitable, and consistent venue in today’s cut-throat industry, Bar Hacks is written just for you.

Pick up the paperback from Amazon today!

Hacking the New Normal: Hitting the Reset Button on the Hospitality Industry

Doug’s followup book to Bar Hacks! The world around us has changed. The food and beverage industry has changed. The hospitality industry has changed. But will some ways of life change for the better? Will perhaps the restaurant, bar, and hospitality industry come out even stronger? With the right changes to the previous status quo, it is possible. There’s no question, resets are major undertakings, but a major reset will provide us with a clean start and that’s what this industry needs.

Pick up KRG Hospitality president Doug Radkey’s second book today! Click here.

Image: Mikołaj on Unsplash

March 27, 2024by David Klemt David Klemt No Comments

BRE Reveals 2024 Award Winners

BRE Reveals 2024 Award Winners

by David Klemt

Join us in toasting the fourteen recipients of the 2024 Bar & Restaurant Expo industry awards, which span three separate categories.

As you’ll see below, the BRE award categories are as follows:

One individual receives the Industry Impact Award. From BRE: “This award recognizes an individual who has displayed an immense passion for their craft and has helped make significant advancements in the field.”
Seven individuals or venues receive one of the Industry Excellence Awards. These awards focus on independent bars and restaurants.
Six brands take home on of the Supplier Awards. This category is new to BRE in 2024. Further, BRE attendees choose the winners after suppliers submit products for consideration.

Interestingly, Austin, Texas, and Atlanta, Georgia, take home the most Industry Excellence Awards this year. In fact, Austin is home to three of the seven Industry Excellence Award winners.

WATERTRADE is the winner of Best Cocktail Program, OTOKO is Restaurant of the Year, and Iliana de la Vega is Chef of the Year.

One individual and one venue in Atlanta claim Industry Excellence Awards as well. Best Hospitality Training Program goes to Your 3rd Spot, while the Ebony Austin of Nouveau Bar & Grill wins the Community Leadership Award.

There are, of course, two outliers. For 2024, Dominique Jackson of Realm of the 52 Remedies in San Diego, California, is Bartender of the Year. And Happy Accidents in Albuquerque, New Mexico, is Bar of the Year. This awesome bar is the 2023 winner of the Spirited Award for Best US Bar Team.

Congratulations to this year’s Bar & Restaurant Expo award winners! You can see the full list of winners below, organized by category. To learn more about the awards, please click here.

Industry Impact Award

Derek Brown (Positive Damage, Inc.)

Industry Excellence Awards

Bar of the Year: Happy Accidents (Albuquerque, New Mexico)
Best Cocktail Program: WATERTRADE (Austin, Texas)
Bartender of the Year: Dominique Jackson, Realm of 52 Remedies (San Diego, California)
Restaurant of the Year: OTOKO (Austin, Texas)
Chef of the Year: Iliana de la Vega, El Naranjo (Austin, Texas)
Best Hospitality Training Program: Your 3rd Spot (Atlanta, Georgia)
Community Leadership Award: Ebony Austin, Nouveau Bar & Grill (Atlanta, Georgia)

Supplier Awards

Best Alcoholic Beverage: Don Julio Alma Miel Joven Tequila
Best Non-alcoholic Product or Mixer: Ritual Zero Proof Spirits
Best Food Product/Producer: Oh Snap! Dilly Bites
Best Equipment, Tool, or Bar Supply: True Manufacturing
Best Technology Product: Draft Top PRO
Best Entertainment Product: Team Trivia

Image: Mathias Reding on Pexels

The Rémy Sidecar cocktail in landscape orientation

March 18, 2024by David Klemt David Klemt No Comments

6 Sips for National Cocktail Day

6 Sophisticated Sips for National Cocktail Day

by David Klemt

Our friends at Cointreau, Mount Gay, Rémy Martin, St-Rémy Signature, Belle de Brillet, and METAXA want us to share some recipes with you.

And why do these purveyors of fine spirits want you to have these drink recipes? To inspire you and your team to craft a sophisticated National Cocktail Day menu, of course.

Now, you and your team are likely very familiar with Cointreau, Mount Gay, and Rémy Martin. After all, each are among the most well-known liqueurs, rums, and Cognacs on the planet.

However, you may be less familiar with some of the other spirits below. So, I’m going to provide a brief overview. Naturally, I’ll also encourage you to contact your reps so they can taste you and your team on each.

Let’s kick things of with METAXA. If your guests like brandy, they’re probably going to love METAXA. In particular, METAXA 7 Star is a Greek spirit that consists of Muscat wine, wine distillates, and Mediterranean aromatics and botanicals, aged in oak barrels. This is a truly unique spirit; your guests have likely never tasted anything quite like it.

Now, let’s look at Belle de Brillet. This is a French liqueur made with fine Brillet Cognac eau-de-vie and Poire Williams (Williams pears). Really, this is an elegant way to enjoy terroir via two fruits: pears and grapes. From what I can find, it takes 20 Williams pears to produce each bottle of Belle de Brillet.

That brings us to St-Rémy Signature. Also from France, St-Rémy Signature is the marriage of tradition and modern production techniques. For example, Signature undergoes a double-maturation process, unlike many fine brandies. When it comes to terroir, Signature takes people on a tour, as it’s made with dozens of grapes from all over France.

Whether you decide to create an LTO menu with the recipes below or put your spins on these drinks, your guests will thank you for helping them celebrate National Cocktail Day.

Cheers!

The Rémy Sidecar

2 oz. Rémy Martin 1738 Accord Royal
0.75 oz. Cointreau
0.75 oz. Fresh lemon juice
Lemon peel to garnish

Fill a shaker with ice, then add first three ingredients. Shake well. Strain into a coupette, and garnish with a lemon peel.

The Original Margarita by Cointreau

1 oz. Cointreau
2 oz. Blanco tequila
1 oz. Fresh lime juice
Lime wheel to garnish

Prepare a glass by rimming it with salt. Add all ingredients except for garnish to a shaker filled with ice. Shake well, then strain into the prepared glass. Garnish with lime wheel.

Mount Gay Orange Eclipse

2 oz. Mount Gay Eclipse
1 oz. Fresh blood orange juice
0.6 oz. Sweet vermouth
4 dashes of Angostura Bitters
Orange peel to garnish

Prepare a coupe by filling it with ice and setting it aside. Alternatively, keep some coupes in a fridge to have chilled glassware on hand. Fill a shaker with ice, then add first four ingredients. Shake until well chilled, then strain into prepared coupe. Garnish with orange peel.

METAXA Greek Spritz

1.4 oz METAXA 7 Stars
1.4 oz Prosecco (or other sparkling wine)
0.7 oz Splash of tonic
3 Dashes of peach bitters or fresh peach juice
Peach wedge to garnish

Pour METAXA 7 Stars into a wine glass. Add ice, tonic, and bitters or juice to glass, then stir. Top with Prosecco or other sparkling wine. Garnish with peach wedge.

Belle de Brillet Belle Pamplemousse

1.75 oz. Belle de Brillet
0.5 oz. Fresh lemon juice (optional)
3.5 oz. Grapefruit soda
1 oz. Prosecco
Slice of grapefruit to garnish

Add ice to a glass, then add all liquid ingredients. Stir, then garnish with grapefruit slice.

St-Rémy Signature Rose

1 oz. St-Rémy Signature
0.7 oz. Fresh lemon juice
0.3 oz. Grenadine syrup
0.3 oz. Hibiscus syrup
1 Egg white
Edible flower to garnish

Add ice and first five ingredients to a shaker. Shake well, then strain into a stemmed or footed glass. Garnish with an edible flower.

Disclaimer: Neither the author nor KRG Hospitality received compensation, monetary or otherwise, in exchange for this post.

Images provided by LaFORCE

March 11, 2024by David Klemt David Klemt No Comments

Loud Luxuries: Martinis and Caviar

Loud Luxuries: Opulent Martinis & Caviar Bumps

by David Klemt

Taking a look at what’s going down in the bar and restaurant world, it appears that luxury sips and bites are the latest darlings in the F&B space.

In particular, I’m talking about the stories going around about $40 Martinis. Oh, and the interest consumers are showing in caviar. Specifically, caviar bumps, though people seem to be craving this luxury bite any way they can get it.

At the risk of coming across as snobby or hipster-ish, Las Vegas has been offering guests caviar bumps at parties and restaurants for several years now. A close friend of mine has hired a caviar bump service for private business events and personal parties on more than one occasion.

To explain, a caviar bump is a much less formal way of consuming salt-cured roe. One takes a small spoon, dabs a bit of caviar in the area of their hand between their thumb and index finger, and licks it off. Contrary to what some people think (probably only once), the caviar isn’t snorted. Although, I’m not here to police how people choose to consume their food.

Interestingly, there are plant-based “caviar” brands on the market. So, vegetarian and vegan guests can get in on the caviar bump fun.

Now, back to the $40 Martinis. If that makes some operators and bartenders raise an eyebrow, their jaws will likely drop when they read what’s next. It’s not difficult to find Martinis that cost well in excess of $100.

This trend is belongs to the “loud luxury” movement. As one can infer reasonably, the phrase describes spending a lot of money on an item or experience because it’s expensive. Engaging in ostentatious spending is the point.

Given the state of many people’s finances these days, such flashy displays are justifiably viewed as vulgar by some. However, if recent stories are to be believed, 2024 is the year of loud luxury.

Get Loud

Or, more accurately, operators should encourage their guests to get loud.

That is, of course, if loud luxury matches the concept and market. Although, having a $40 Martini on a dive bar menu is only silly if it costs an operator money. There’s nothing wrong with putting such a drink on a menu if it doesn’t offend a venue’s base of loyal guests and run them off.

So, what’s in a $40-plus Martini? Pricey booze, put simply. These luxe libations aren’t made with $20 or $30 gins or vodkas. Rather, these spendy sips feature spirits that cost $100 or more.

Further, these trendy, tony tipples pair quite well with caviar bumps. There’s no reason an operator can’t leverage both of these extravagant trends simultaneously. Depending on which caviar is on offer, bumps can command upsell costs of $10 to $20 (or more).

That can mean that an operator’s $40 Martini can become a $50 or $60 Martini-and-caviar pairing experience.

Again, offering guests such an extravagant experience requires careful consideration and execution. Operators need to make an informed decision that includes understanding how their guests will respond to these loudly luxurious menu items.

That said, if a concept and brand can deliver such an over-the-top experience without alienating their guests, it can be fun, memorable, and profitable.

Something to consider as we approach Espresso Martini Day, which takes place on March 15. Who wants to take a shot at making one that costs more than $40?

Image: Ambitious Studio* – Rick Barrett on Unsplash