Entertainment | KRG Hospitality

June 12, 2023by David Klemt David Klemt No Comments

The 2023 HD Award Finalists and Winners

The 2023 HD Award Finalists and Winners

by David Klemt

As one would expect, the finalists and winners of the 2023 Hospitality Design Awards are a stunning collection of brands from which operators should pull inspiration.

Anyone looking for cutting-edge hospitality design would do well to look into each of the winners and finalists below.

The full list of award finalists and winners, and the architecture, interior design, and purchasing firms (along with owners and operators) can be found on the Hospitality Design website. Just click this link for the full details.

For our past coverage of the HD Expo, please click here.

View into The Lobby inside ACE Hotel Sydney, which offers craft cocktails and small plates.

Lifestyle Hotel

Winner

Ace Hotel Sydney (Sydney, New South Wales, Australia)

Architecture Firm: Bates Smart, Melbourne
Interior Design Firm: Flack Studio (hotel), Melbourne
Owner: Golden Age Group
Operator: Ace Hotel Group
Purchasing Firm: Marques Interior Services

Finalists

Canoe Place Inn & Cottages (Hampton Bays, New York)

Our Habitas San Miguel (San Miguel de Allende, Guanajuato, Mexico)

Sisan·Shuanglang Hotel (DaLi, YunNan, China)

Fan Woods Hotel (Zhangjiakou City, Hebei Province, China)

Lifestyle Hotel Public Space

Winner

The Tampa EDITION

Architecture and Interior Design Firms: Morris Adjmi Architects, and ISC Design Studio, New York
Owner: Strategic Property Partners
Operator: Marriott International
Purchasing Firm: The Parker Company

Finalists

Ace Hotel Sydney (Sydney, New South Wales, Australia)

The Standard (Hua Hin, Thailand)

Luxury Hotel

Winner

The Londoner (London, England) United Kingdom)

Architecture Firm: Woods Bagot, London
Interior Design Firm: Yabu Pushelberg, New York and Toronto
Owner and Operator: Edwardian Hotels London

Finalists

Wildflower Farms, Auberge Resorts Collection (Gardiner, New York)

Kimpton Bamboo Grove Suzhou (Suzhou, Jiangsu, China)

Luxury Hotel Public Space

Winner

The Madrona (Healdsburg, California)

Architecture Firm: Strening Architects, Santa Rosa, California
Interior Design Firm: Jay Jeffers, San Francisco
Owners: Jay Jeffers, Kyle Jeffers, and investors
Operator: Mosaic Hotel Group
Purchasing Firm: Summa International

Finalists

The Madrid EDITION (Madrid, Spain)

Pillows Maurits at the Park (Amsterdam, Netherlands)

Wildflower Farms, Auberge Resorts Collection (Gardiner, New York)

Upscale Hotel

Winner

Six Senses Rome (Rome, Italy)

Architecture and Interior Design Firm: Patricia Urquiola Design, Milan
Owner: Six Senses

Finalists

HAY boutique hotel & SPA by Edem Family (Bukovel, Ukraine)

The Standard, Bangkok Mahanakhon (Bangkok, Thailand)

Belmonte Hotel Krynica Zdrój (Krynica-Zdrój, Poland)

Upscale Hotel Public Space

Winner

The Standard, Bangkok Mahanakhon (Bangkok, Thailand)

Architecture Firm: Buro Ole Scheeren, Bangkok
Interior Design Firms: The Standard in-house design team, New York; Hayon Studio, Valencia, Spain; and Studio Freehand, Bangkok
Owner and Purchasing Firm: King Power
Operator: Standard International

Finalists

Thompson Buckhead (Atlanta, Georgia, USA)

The Royal (Picton, Ontario, Canada)

Midscale Hotel

Winner

Ace Hotel Toronto (Toronto, Ontario, Canada)

Architecture Firm: Shim-Sutcliffe Architects, Toronto
Interior Design Firm: Atelier Ace, New York
Owners: Alterra, B-right, Finer Space Corporation, Prowinko, and Zinc Developments
Operator: Ace Hotel Group
Purchasing Firm: Benjamin West

Finalists

High Country Motor Lodge (Flagstaff, Arizona, USA)

Albor San Miguel de Allende, Tapestry Collection by Hilton (San Miguel de Allende, Guanajuato, Mexico)

Hotel Indigo Jiuzhai (Sichuan, China)

Midscale Hotel Public Space

Winner

Ace Hotel Toronto (Toronto, Ontario, Canada)

Architecture Firm: Shim-Sutcliffe Architects, Toronto
Interior Design Firm: Atelier Ace, New York
Owners: Alterra, B-right, Finer Space Corporation, Prowinko, and Zinc Developments
Operator: Ace Hotel Group
Purchasing Firm: Benjamin West

Finalists

Albor San Miguel de Allende, Tapestry Collection by Hilton (San Miguel de Allende, Guanajuato, Mexico)

Crystal Orange Hotel Shanghai Pudong Lujiazui (Shanghai, China)

High Country Motor Lodge (Flagstaff, Arizona, USA)

Select Service Hotel

Winner

The Beach Motel (Southampton, Ontario, Canada)

Architecture, Interior Design, and Purchasing Firm: Common Good Studio, Toronto
Owner: DASA Properties

Finalists

Hotel Tupelo (Tupelo, Mississippi, USA)

The Shàng | Artyzen Qiantan Shanghai (Shanghai, China)

Select Service Hotel Public Space

Winner

Hotel Tupelo (Tupelo, Mississippi, USA)

Architecture Firm: Sarah Newton Architect, Hattiesburg, Mississippi
Owner and Interior Design Firm: The Thrash Group, Dallas
Operator: Tandem Hospitality Management
Purchasing Firm: J Desterbecq & Associates

Finalist

The Beach Motel (Southampton, Ontario, Canada)

Resort

Winner

Naviva, A Four Seasons Resort (Punta Mita, Nayarit, Mexico)

Architecture and Interior Design Firm: Luxury Frontiers
Owner: Four Seasons Hotels and Resorts

Finalists

Etéreo, Auberge Resorts Collection (Riviera Maya, Quintana Roo, Mexico)

Centara Reserve Samui (Koh Samui, Thailand)

Lodges + Camps

Winner

AutoCamp Joshua Tree (Joshua Tree, California, USA)

Architecture Firm: HKS, San Francisco
Interior Design Firm: Narrative Design Studio, San Francisco
Owner and Operator: AutoCamp
Purchasing Firm: Benjamin West

Finalists

AutoCamp Catskills (Saugerties, New York)

Getaway Outdoor Suites (Ottawa, Illinois)

Restorations, Transformations + Conversions

Winner

Tin Building by Jean-Georges (New York, New York)

Architecture Firm: Cass Calder Smith, New York
Interior Design Firm: Roman and Williams Buildings and Interiors, New York
Owner: Howard Hughes Corporation
Purchasing Firm: Summa International

Finalists

Aman New York (New York, New York)

Virgin Hotels Edinburgh (Edinburgh, Scotland, United Kingdom)

Casa Cody (Palm Springs, California, USA)

Ace Hotel Sydney (Sydney, New South Wales, Australia)

New Brand Launch

Winner

Blue Iris by Life House (Nantucket, Massachusetts, USA)

Architecture Firm: Emeritus, Austin
Owner: Blue Flag Partners
Operator, Interior Design, and Purchasing Firm: Life House

Finalists

Revo Munich (München, Germany)

The Julius (Prague, Czech Republic)

Sweetbee Café + Bar (Brooklyn, New York, USA)

Event Space

Winner

Seattle Convention Center Summit Building (Seattle, Washington, USA)

Architecture and Interior Design Firm: LMN Architects, Seattle
Owner: Seattle Convention Center

Finalists

The Madrona (Healdsburg, California)

The Standard, Bangkok Mahanakhon (Bangkok, Thailand)

Hybrid Hospitality

Winner

Little Banchan Shop / Meju (Queens, New York, USA)

Architecture Firm: David K. UH, New York
Interior Design Firm: CRÈME, Brooklyn, New York
Owner: Chef Hooni Kim

Finalists

Capital One Hybrid Bank and Café (New York, New York, USA)

Changsha Fundolandπ (Changsha, Hunan, China)

Beyond Hospitality

Winner

The Water Drop Library (Shuangyue Bay, Huizhou City, Guangdong, China)

Architecture and Interior Design Firm: 3andwich Design / He Wei Studio, Beijing
Owner: Huizhou Shuangyue Bay Real Estate Investment and Development Co., Ltd.

Finalists

The Africa Centre (London, England, United Kingdom)

Aqua Foro Pool Club at Piazza Alta (Philadelphia, Pennsylvania, USA)

Wellness + Wellbeing

Winner

Paste Dental (Toronto, Ontario, Canada)

Interior Design Firm: Studio Author, Toronto
Owner: Dr Derek Chung

Finalists

Naviva, A Four Seasons Resort (Punta Mita, Nayarit, Mexico)

Dundas Square Barbers (Toronto, Ontario, Canada)

Sustainable

Winners

Chleo (Kingston, New York, USA)

Interior Design Firm: Islyn Studio, Brooklyn, New York
Owners: Hope and Charles Mathews
Purchasing Firm: Wagner Hamill

Six Senses Rome (Rome, Italy)

Architecture and Interior Design Firm: Patricia Urquiola Design, Milan
Owner: Six Senses

Finalists

Villa Le Blanc Gran Meliá (Sant Tomàs, Illes Balears, Spain)

1 Hotel Nashville (Nashville, Tennessee, USA)

Guestrooms

Winner

Centara Reserve Samui (Koh Samui, Thailand)

Architecture Firm: Begray, Bangkok
Interior Design Firm: AvroKO, Bangkok
Owner, Operator, and Purchasing Firm: Centara Hotels & Resorts

Finalists

Central Hotel Macau (Macau, China)

Albor San Miguel de Allende, Tapestry Collection by Hilton (San Miguel de Allende, Guanajuato, Mexico)

Wildflower Farms, Auberge Resorts Collection (Gardiner, New York)

Suites

Winner

Venice Simplon Orient Express (Vienna, Austria; Budapest, Hungary; and Prague, Czech Republic)

Interior Design Firm: Wimberly Interiors, London
Owner: Belmond

Finalists

The Standard, Bangkok Mahanakhon (Bangkok, Thailand)

Sands Premier Suite, Marina Bay Sands (Singapore)

Casual Restaurant

Winner

Great White – Melrose (West Hollywood, California, USA)

Architecture Firm: Natalie Kazanjian Architect, Los Angeles
Interior Design Firm: Great White Partners in partnership with Buca Studios, Los Angeles
Owner, Operator, and Purchasing Firm: Great White Partners

Finalists

Marcus at Baha Mar (Nassau, Bahamas)

MOVA (Dnipro, Ukraine)

Good Ground Tavern at Canoe Place Inn & Cottages (Hampton Bays, New York, USA)

Shikigiku Japanese Restaurant (IFC Mall) – Café & Bar Area (Hong Kong)

Upscale Restaurant

Winner

Oiji Mi (New York, New York, USA)

Architecture Firm: David Bucovy Architect, New York
Interior Design Firm: AvroKO, New York
Owner: Oiji Hospitality

Finalists

Amal (Miami, Florida, USA)

53 (New York, New York, USA)

Terra (Lviv, Ukraine)

Bar, Club + Lounge

Winner

Andra Hem (Philadelphia, Pennsylvania, USA)

Architecture Firm: Stokes Architecture + Design, Philadelphia
Interior Design Firm: Ghislaine Viñas, New York
Owner: Paige West

Finalists

Punch Room (Tampa, Florida, USA)

Ritz Bar (Paris, France)

Bar Cima (New York, New York, USA)

Gair (Brooklyn, New York, USA)

Equipment Room (Austin, Texas, USA)

Visual Identity

Winner

Saint June at the Ritz-Carlton, Grand Cayman (Grand Cayman, Cayman Islands, Greater Antilles)

Branding and Interior Design Firm: Goodrich, New York
Owner: Dart
Operator: The Ritz-Carlton Hotel Company
Purchasing Firm: The Parker Company

Finalists

Zou Zou’s and Chez Zou (New York, New York, USA)

Uniforms at the Standard, Bangkok Mahanakhon (Bangkok, Thailand)

Orto (Belfast, Ireland, United Kingdom)

Student

Winner

Sarah Choudhary, New York School of Interior Design: Hotel Cirque (Montréal, Québec, Canada)

Finalists

Bryann Brophy, Brittany Noble, Olivia Fletcher, and Hannah Randall, Iowa State University: Hotel Rina (Rome, Italy)

Hsiang-Ting Huang, School of Visual Arts, New York: A Transitional Place of Love (New York, New York, USA)

Images courtesy of ACE Hotel Sydney

Martinis at Bemelmans Bar inside the Carlyle hotel in New York City

June 9, 2023by David Klemt David Klemt No Comments

Own Your Team’s Excellence

Own Your Team’s Excellence

by David Klemt

If you and your team are producing an incredible food or drink item, don’t just be proud—make it your signature and own it.

As Chef Brian Duffy says during his demos and speaking engagements, people can eat and drink anywhere. Further, with just a handful of major food suppliers operating throughout North America, operators are using much of the same ingredients.

With that in mind, then, it’s crucial that operators and their teams innovate. Doing so ensures that hospitality professionals are staying current on consumer demands and trends; constantly seeking be educated and share information; and making sure their business stands out from others.

A commitment to standing out can also motivate a team to elevate their techniques. In turn, they can truly “own” an item. Creating something incredible—and replicating it order after order consistently—can become a brand and team’s calling card.

Does your kitchen team turn out a fantastic signature burger? Has your business become known as the place for chicken wings because of your kitchen team?

Has your bar team perfected the Margarita? Are they so good at crafting Frozen Irish Coffees that your bar is on Glendalough Distillery‘s radar?

When you identify what your team is producing at an extraordinary level, you need to make certain you loudly own it.

A Real-world Example

For a high-level example of what I’m talking about, we can look at the Carlyle in New York City.

This landmark Rosewood Hotel is known for delivering peerless service. However, a venue inside this sophisticated resort is known for a specific item.

Bemelmans Bar, an escape from the hectic streets of New York, is known for the Martinis the bar team produces. (They’re also known for their red jackets, but those aren’t for sale.)

It may be a bold statement considering the level of bars and cocktails in the city, but Bemelmans Bar (and therefore the Carlyle) owns the Martini in NYC. In fact, the bar serves a staggering 1,000 Martinis a night. More often than not, the Martinis that cross the bar or leave the service well are dirty or extra dirty. This has been the case since at least 2021.

So famous are the Bemelmans’ Martinis that the Carlyle sells an at-home kit, yours for just $395. It’s their latest promotion, though, that makes it evident Bemelmans and the Carlyle are taking ownership of the Martini.

Guests of the Carlyle can now book their Martini Retreat, a two-day experience that centers around their signature cocktail. If, perhaps, you think that $400 is a bit steep for their Martini Box, prepare for true sticker shock. The Martini Retreat experience starts at $4,895 for two guests.

However, the package is rather impressive and encapsulates the Carlyle’s ownership of the Martini. The Carlyle Martini Retreat includes:

a two-night stay in a Madison Room or Premier Suite;
a Bemelmans Bar Martini Box;
enrollment in the Bemelmans Master Martini Class (valued at $495), a 45-minute experience during which guests learn how the bar team crafts multiple variations of vodka and gin Martinis, and their new Madeline’s Vesper cocktail;
a two-course Martini lunch at Dowling’s at The Carlyle; and
a curated list of where to go to try other great Martinis throughout NYC, put together by Dimitrios Michalopoulos, bar manager at Bemelmans.

Takeaway

So, am I suggesting that operators create an experience that costs thousands of dollars? Well…I mean, if your concept can succeed with such a promotion, absolutely. If doing so would resonate with enough guests to make it feasible and become a steady (and impressive) revenue stream, go for it.

However, what I’m really attempting to drive home here is the power of becoming known for even a single signature item. And, hey—your item, in your market, may be the Martini.

Owning an item means screaming from the rooftops and hills that it’s yours. That your team’s version is the one to have; the one people in the know have to have. Taking ownership of your team’s excellence translates to becoming a destination for it, to driving repeat visits once people have experienced it.

Of course, with that ownership comes the responsibility to elevate all other elements of your business. Every other item on the menu must be produced and served at the highest level. This ensures the entire guest experience wows the guests, and the signature item is essentially a driver and the cherry on top.

It’s time to review what your team produces so well that your brand owns it. Should this introspection yield no results, it’s then time to see what other operators are known for and discover what item or items you and your team can improve upon. What’s something that works with your brand that you feel confident you and your team can own?

There’s power, money, and long-term success in something on your menu. It’s time to uncover it and take ownership.

Image: The Carlyle

June 7, 2023by David Klemt David Klemt No Comments

Time to Revisit Your Hours of Operation?

Time to Revisit Your Hours of Operation?

by David Klemt

Many operators, in response to the past few years, find themselves slashing dayparts—even entire days—from their hours of operation.

Obviously, this makes sense. Reducing the hours a restaurant or bar is open can control and reduce many costs.

However, the industry is now seeing an increase in demand from restaurants and bars. Today’s consumer craves a return to normalcy. While delivery, carryout and pickup are here to stay, people want to return to in-person dining.

Generally speaking, people like to socialize (at least with their friends). And, of course, restaurants and bars are spaces that fill the human desire to get social.

At KRG Hospitality we certainly understand how reducing hours and days of operation can be effective. In fact, depending on experience level, concept, and market, we sometimes recommend that clients limit their hours and days when first starting out.

However, as guest demand for in-person dining and drinking increases, it may be time to revisit this operational strategy.

Increase Visit Time, Increase Check Average

There’s a battle that takes place in restaurants and bars during each daypart. Operators are engaging an opponent they can’t defeat: time. The best one can hope for is to keep up with or otherwise mitigate the damage done every time the second hand on a clock ticks.

Therefore, most operators fall into two camps: Turn and Burn, and Keep ’em Spending. Hospitality and foodservice professionals are (or should be) familiar with both strategies.

Turn and Burn is about getting butts in seats, getting orders out, and getting those butts out of those seats as quickly as possible to get new butts back into them.

Keep ’em Spending focuses on increasing check sizes through keeping guests in the venue. The thought is that the longer a guest or party is on site, the more money they’ll spend.

Rich Shank, vice president of Research & Insights at Technomic, addresses the latter strategy in a recent Restaurant Business article.

“What is interesting about that is that our dining party often impacts the time we spend in a unit and the amount of money we spend while dining in,” writes Shank. “Even dining in at limited-service restaurants is heavily correlated with how much time we spend inside the restaurant—making time and money a perfect pairing in most restaurants.”

It’s not Just About Hours

In Shank’s Restaurant Business article, the Technomic VP points out that families with children tend to spend the most at restaurants. This has long been the case, and it’s logical. After all, families with children are purchasing more F&B items per visit, and they tend to spend more time per each visit as well.

However, it’s not just about the hours and days of operation, as Shank also says. It’s important that a given concept be attractive to occasion-driven guests. In other words, people gather in pairs and groups for life events.

These events can be as simple yet important as date night, to huge gatherings such as large family reunions or corporate gatherings. So, when operators are reviewing their hours of operation and the days and dayparts they’re open for business, the guest experience and their life events are important elements to consider.

“If you take the time and money relationship seriously, then the idea of throttling down on our dine-in strategies to preserve on costs or to narrow our focus to off-premises occasions only is causing us to miss the occasions that drive check-average,” writes Shank.

It’s also crucial to have a close relationship with data. Operators need to be obsessive with location and guest data. Unless they know their market, location, and guests incredibly well, operators are just guessing before making important operational changes. Guest feedback can be an effective method of knowing if it’s time to increase hours and add days of operation.

Only the operator can know if it’s time to, well, increase time. Yes, costs will go up if a venue is open longer. However, revenue can also soar. Maybe it’s time to finally be available for in-person dining for longer.

Image: Lucian Alexe on Unsplash

Bib & Tucker Double Char Bourbon bottle and cocktail

June 6, 2023by David Klemt David Klemt No Comments

2 Big Bourbons: High Proof, Heavy Flavor

2 Big Bourbons: High Proof, Heavy Flavor

by David Klemt

Be on the lookout for two innovative, big bourbons that are heavy on flavor and boldly offer striking drinking experiences.

One of these whiskeys, luckily, is available now. That means if you can get your hands on it, this particular bourbon has arrived in time for National Bourbon Day and National Old Fashioned Day.

And, of course, it’s also here in time to help celebrate Father’s Day.

Agonizing as it is, the other bourbon will make its appearance in August. However, it’s big, bold flavors will be an excellent way to end summer and start fall.

Let’s take a look at these two dramatic drams.

Woodford Reserve Master’s Collection Batch Proof 124.7

Let’s start with the bourbon available today.

The latest release in the Master’s Collection is Batch Proof 124.7. This limited-edition Woodford Reserve release is, as the name suggests, a high-proof heavy hitter.

Master Distiller Elizabeth McCall and Master Distiller Emeritus Chris Morris worked on this release to showcase their incredible proficiency in coaxing a complex array of flavors from blending whiskeys from different barrels.

However, they didn’t stop there. McCall and Morris bottled this year’s limited edition Master’s Collection expression at 124.7 proof. For comparison, standard Woodford Reserve expressions—Straight Bourbon, Double Oaked, and Rye—are bottled at 90.4 proof.

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According to tasting notes provided by Woodford Reserve, guests can expect Batch Proof 124.7 to pour a burnt orange color. On the nose, nutty toasted almond, cherry, and overripe banana, plus hints of oak, citrus zest, and, unsurprisingly, pepper.

“The trademark flavors of Woodford Reserve are even more pronounced—and more bold—in this celebrated annual release,” says McCall. “It’s a high-proof bourbon with complex flavors.”

Those lucky enough to locate a bottle will be treated to peppery baking spice, cardamom, and pine on the palate, finishing with leather, dry vanilla, and cedar.

No word on how hot this bourbon sips, but I expect Woodford’s trademark smoothness. Suffice to say, however, this isn’t a beginner’s bourbon.

Batch Proof 124.7 retails for $129.99 and is available now at the Woodford Reserve distillery, so it’s time to hit up your reps, call in favors, or take a trip to Versailles, Kentucky.

Bib & Tucker Double Char Bourbon

Above, the high-proof heavy hitter. Now, the innovative heavy flavor release.

They’re making us wait for it but this Bib & Tucker Small Batch Bourbon release certainly appears to worth our collective patience. Something savory, smoky, and smooth this way comes.

The inspiration for this unique bourbon comes from the rustic corners of the culinary world. Double Char is meant to evoke the sensory experience of enjoying food cooked on open fire.

“I can’t wait for consumers to try this delicious expression,” says Tom Steffanci, president of Deutsch Family Wine & Spirits. “Double Char spends just the right amount of time in the second heavily charred barrel, creating a savory, smoky character that adds a whole new dimension to the bourbon.”

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A post shared by Bib & Tucker Bourbon (@bibandtuckerbourbon)

This innovative Tennessee bourbon is rested for six years in new white American oak barrels. Double Char is then aged for at least five months in a new barrel that was heavily charred and smoked.

Notes provided by Bib & Tucker reveal, as expected, smoke and toasted oak on the nose. However, those notes are balanced by cinnamon, clove, and dulce de leche.

On the palate, Double Char delivers white smoke, vanilla, sugar maple, sweet corn, and toasted cinnamon. Oak, white smoke, and vanilla stand out on the medium to long finish.

Personally, I can’t wait to get my hands on a bottle.

Click here to listen to episodes 32 and 59 of the Bar Hacks podcast. The former features Woodford Reserve, while the latter features Bib & Tucker.

Images courtesy of Bib & Tucker and Woodford Reserve

June 5, 2023by David Klemt David Klemt No Comments

Top 10 2023 Spirited Awards Nominees

Tales Unveils Top 10 2023 Spirited Awards Nominees

by David Klemt

The wait to discover the top nominees in each category of this year’s Tales of the Cocktail Spirited Awards is finally over.

The Tales of the Cocktail Foundation revealed every 2023 Spirited Awards honoree roughly two months ago. That the TOTCF managed to whittle the list down that quickly is impressive.

New York City, of course, is well represented in terms of top ten Spirited Awards nominees. Likewise, Austin, Miami, Nashville, New Orleans, Phoenix, and Washington, DC.

Atwater Cocktail Club in Montréal and Botanist at the Fairmont Pacific Rim Hotel are representing Canada. Dubai, London, Mexico City, and Sydney have strong showings as well.

The anticipation for this year’s winners continues to grow. Congratulations to this year’s top ten nominees!

US Categories

US Bartender of the Year presented by Pernod Ricard USA

Chris Elford, Navy Strength / Here Today Brewery & Kitchen (Seattle, WA)
Abigail Gullo, loa at the International House hotel (New Orleans, LA)
Caer Maiko Ferguson, DrinkWell / Daijoubu (Austin, TX)
Shauna O’Neil, Sweet Liberty (Miami, FL)
Jessi Pollak, Spoon and Stable (Minneapolis, MN)
Kapri Robinson, Allegory at the Eaton Hotel (Washington, DC)
Christian Suzuki-Orellana, Wildhawk (San Francisco, CA)
Masahiro Urushido, Katana Kitten (New York, NY)
Takuma Watanabe, Martiny’s (New York, NY)
Christine Wiseman, Marygold’s Brasserie / Broken Shaker (Miami, FL)

Best US Bar Mentor* presented BarSmarts

Bridget Albert
Anu Apte
Colin Asare-Appiah
Jason Asher
Julio Cabrera
Alex Day
Touré Folkes
Kate Gerwin
Anne Louise Marquis
Nectaly Mendoza
Jeffrey Morgenthaler
Chris Patino

*denotes 12 nominees due to a tie

Best US Brand Ambassador presented Libbey

Kiowa Bryan (Spiribam)
Chris Cabrera (Bacardí USA)
Tad Carducci (Gruppo Montenegro)
Cameron George (Ardbeg Single Malts)
A-K Hada (Bacardí Rum)
Vance Henderson (Hendrick’s Gin)
Benny Hurwitz (Wild Turkey)
Anna Mains (Monkey Shoulder)
Jenna Murray (The Glenlivet)
Mary Palac (Campari Mexican Spirits)

Best US Bar Team presented by William Grant & Sons

Allegory at the Eaton Hotel (Washington, DC)
Attaboy Nashville (Nashville, TN)
Century Grand (Phoenix, AZ)
Happy Accidents (Albuquerque, NM)
Nickel City (Austin, TX)
Overstory (New York, NY)
Pacific Cocktail Haven (San Francisco, CA)
Service Bar (Washington, DC)
The Roosevelt Room (Austin, TX)
Yacht Club (Denver, CO)

Best US Cocktail Bar presented by Absolut Vodka

Bar Goto (New York, NY)
Bitter & Twisted (Phoenix, AZ)
Century Grand (Phoenix, AZ)
Double Chicken Please (New York, NY)
Manolito (New Orleans, LA)
Nickel City (Austin, TX)
Overstory (New York, NY)
Service Bar (Washington, DC)
Thunderbolt (Los Angeles, CA)
Yacht Club (Denver, CO)

Best US Hotel Bar presented by Grey Goose

Allegory at the Eaton Hotel (Washington, DC)
Bar Marilou at the Maison de la Luz (New Orleans, LA)
Champagne Bar at The Surf Club Miami (Miami, FL)
Dear Irving on Hudson at the Aliz Hotel (New York, NY)
Hey Love at The Jupiter (Portland, OR)
Libertine Social at the Mandalay Bay (Las Vegas, NV)
Little Rituals at the Residence Inn / Courtyard by Marriott (Phoenix, AZ)
Midnight Rambler at The Joule (Dallas, TX)
Raines Law Room at the William (New York, NY)
White Limozeen at The Graduate (Nashville, TN)

Best US Restaurant Bar presented by Amaro Montenegro and Select Aperitivo

Arnaud’s French 75 Bar (New Orleans, LA)
Bicyclette Bistro (Los Angeles, CA)
Bresca (Washington, DC)
Café La Trova (Miami, FL)
Cleaver – Butchered Meats, Seafood & Classic Cocktails (Las Vegas, NV)
Crown Shy (New York, NY)
Jaguar Sun (Miami, FL)
Kumiko (Chicago, IL)
Manhatta (New York, NY)
Palomar (Portland, OR)

Best New US Cocktail Bar presented by Diageo Bar Academy

Amazonia (Washington, DC)
Chez Zou (New York, NY)
Khla (Phoenix, AZ)
Martiny’s (New York, NY)
Marygold’s Brasserie at the Arlo Wynwood (Miami, FL)
Milady’s (New York, NY)
Pacific Standard at the KEX Portland (Portland, OR)
Refuge (Houston, TX)
The Butterscotch Den (Sacramento, CA)
UnderTow (Gilbert, AZ)

International Categories

International Bartender of the Year presented by The Busker

Gina Barbachano, Hanky Panky (Mexico City, Mexico)
Giorgio Bargiani, The Connaught Bar (London, UK)
Aaron Diaz, Carnaval (Lima, Peru)
Kate Boushel, Atwater Cocktail Club / Milky Way Cocktail Bar (Montréal, Québec, Canada)
Giacomo Giannotti, Paradiso (Barcelona, Spain)
Martin Hudak, Maybe Sammy (Sydney, Australia)
Uno Jang, Jigger & Pony at the Amara Hotel (Singapore)
Alessandro Palazzi, DUKES at Dukes Hotel (London, UK)
Daniel Schofield, SCHOFIELD’S BAR (Manchester, UK)
Luke Whearty, BYRDI (Melbourne, Australia)

Best International Bar Mentor* presented by Tales of the Cocktail Foundation

Lorenzo Antinori
Simone Caporale
Evelyn Chick
Shingo Gokan
Trevor Kallies
Jose Luis Leon
Dre Masso
Iain McPherson
Danil Nevsky
Agostino Perrone
Christina Veira

*denotes 11 nominees due to a tie

Best International Brand Ambassador* presented by Tales of the Cocktail Foundation

Jenna Ba (Diageo)
Jordan Bushell (Hennessy Cognac)
Dickie Cullimore (Bacardí Rum)
Caitlin Hill (Rémy Cointreau)
Daniyel Jones (House of Angostura®)
Ally Martin (Hendrick’s Gin)
Dave Mitton (Lot 40 / J.P. Wiser’s)
Léa Messier (Dandurand Spirits)
Tim Philips-Johansson (Johnnie Walker)
Nicola Riske (The Macallan)
Claudia Cabrera Rodriguez (Fernet Branca)
Charmaine Thio (Hendrick’s Gin)

*denotes 12 nominees due to a tie

Best International Bar Team presented by Angostura Caribbean Rum

ALQUÍMICO (Cartagena, Colombia)
Atwater Cocktail Club (Montréal, Québec, Canada)
COA (Hong Kong, China)
Handshake Speakeasy (Mexico City, Mexico)
Hanky Panky (Mexico City, Mexico)
Jigger & Pony at the Amara Hotel (Singapore)
La Factoría (San Juan, Puerto Rico)
Paradiso (Barcelona, Spain)
Tayēr + Elementary (London, UK)
The Clumsies (Athens, Greece)

Best International Cocktail Bar presented by Patrón Tequila

🔶🟥🔵 (London, UK)
ALQUÍMICO (Cartagena, Colombia)
Atwater Cocktail Club (Montréal, Québec, Canada)
BYRDI (Melbourne, Australia)
COA (Hong Kong, China)
MAYBE SAMMY (Sydney, Australia)
Panda & Sons (Edinburgh, Scotland)
Paradiso (Barcelona, Spain)
Satan’s Whiskers (London, UK)
SIPS (Barcelona, Spain)

Best International Hotel Bar presented by Perrier

ARGO at the Four Seasons (Hong Kong, China)
BKK Social Club at Four Seasons Bangkok (Bangkok, Thailand)
Botanist at the Fairmont Pacific Rim Hotel (Vancouver, British Columbia, Canada)
Bulgari Bar at the The Bvlgari Resort (Dubai, UAE)
Charles H. at the Four Seasons Hotel (Seoul, South Korea)
Dean & Nancy on 22 at the A by Adina hotel (Sydney, Australia)
Fifty Mils at the Four Seasons Hotel (Mexico City, Mexico)
Jigger & Pony at the Amara Hotel (Singapore)
Side Hustle at The NoMad Hotel London (London, UK)
The Donovan Bar at the Brown’s Hotel (London, UK)

Best International Restaurant Bar presented by Tales of the Cocktail Foundation

Analogue Initiative (Singapore)
ARCA Restaurant & Bar (Tulum, Mexico)
Bar Kismet (Halifax, Nova Scotia, Canada)
COCHINCHINA (Buenos Aires, Argentina)
Continental Deli Bar Bistro (Sydney, Australia)
COYA Dubai (Dubai, UAE)
Danico (Paris, France)
Le Mary Celeste (Paris, France)
No Sleep Club (Singapore)
Zuma Dubai (Dubai, UAE)

Best New International Cocktail Bar presented by Diageo Bar Academy

Bar Planet (Sydney, Australia)
Caretaker’s Cottage (Melbourne, Australia)
CATA Agave Bar (Tamarindo, Costa Rica)
Ergo Cocktail Bar & Restaurant (Dubai, UAE)
Gucci Giardino 25 (Florence, Italy)
Last Word (Singapore)
Line Athens (Athens, Greece)
Mahaniyom Cocktail Bar (Bangkok, Thailand)
Night Hawk (Singapore)
Seed Library at One Hundred Shoreditch hotel (London, UK)

Global Categories

Best New Spirit or Cocktail Ingredient presented by Lyre’s Non-Alcoholic

Contraluz Cristalino Mezcal
Drumshanbo Gunpowder Irish Gin California Orange Citrus
Hendrick’s Neptunia
Martini & Rossi Floreale Non Alcoholic Aperitivo
Martini & Rossi Vibrante Non Alcoholic Aperitivo
Mijenta Añejo Gran Reserva
Nocheluna Sotol
PATRÓN El Alto Tequila
Saint Benevolence Aged Rum Clairin
The Fords Gin Co. Sloe Gin

World’s Best Cocktail Menu presented by Diageo Bar Academy

Allegory at the Eaton Hotel (Washington, DC)
ALQUÍMICO (Cartagena, Colombia)
Bitter and Twisted (Phoenix, AZ)
Botanist at the Fairmont Pacific Rim Hotel (Vancouver, British Columbia, Canada)
Double Chicken Please (New York, NY)
Handshake Speakeasy (Mexico City, Mexico)
Jigger & Pony at the Amara Hotel (Singapore)
Licorería Limantour (Mexico City, Mexico)
Panda & Sons (Edinburgh, Scotland)
Paradiso (Barcelona, Spain)

World’s Best Spirits Selection presented by Tales of the Cocktail Foundation

Baba Au Rum (Athens, Greece)
Barro Negro (Athens, Greece)
In Situ Mezcalería (Oaxaca, Mexico)
KOL Mezcaleria (London, UK)
Origin Bar at the Shangri-La Hotel (Singapore)
Raised by Wolves (San Diego, CA)
Salón de Agave at Casa Prunes (Mexico City, Mexico)
Sexy Fish London (London, UK)
Swift Soho (London, UK)
The Office (Chicago, IL)

Writing and Media Categories

Best Cocktail & Spirits Publication presented by Tales of the Cocktail Foundation

Boothby
CLASS Magazine
Difford’s Guide
Drinks International
Guest Check by SPILL
Liquor.com
Punch
The Cocktail Lovers Magazine
The Mix With Robert Simonson
The Spirits Business

Best Broadcast, Podcast, or Online Video Series presented by Tales of the Cocktail Foundation

Agave Road Trip
Black and Brown Podcast
Freepour
Japan Distilled Podcast
Perspectives by Campari Academy
Radio Imbibe
Shōshin Art Club
The Modern Bar Cart Podcast
The Sipping Point
The Speakeasy Podcast

Best Cocktail & Spirits Writing presented by Tales of the Cocktail Foundation

“A Rum Deal” by Dave Broom for Club Oenologique
“How Americans ruined tequila — and the true believers saving it” by Lilah Raptopoulos, for Financial Times
“How the Four Seasons Became an Incubator for Asia’s Best Bars” by Jake Emen, for VinePair
“The Drinks Industry Has an Ageism Problem” by Betsy Andrews, for SevenFifty Daily
“The Good, the Bad & the Artificial: How Big Data & Tech Are Infiltrating the Alcohol Industry” by Jake Emen, for VinePair
“The Great Mezcal Heist” by Emma Janzen, for Eater
“The Secrets to the Best Dry Martini You’ll Ever Have” by David Wondrich, for The Daily Beast
“This Is What Decolonizing a Spirit Looks Like” by Adaorah Oduah, for Punch
“Untold Story” by Yolanda Evans, for Imbibe
“What is a Bar Without a Backbar?” by Danny Chau, for Punch

Best New Cocktail or Bartending Book presented by Tales of the Cocktail Foundation

A Bartender’s Guide to the World by Lauren Mote & James O. Fraioli
Black Mixcellence: A Comprehensive Guide to Black Mixology by Tamika Hall with Colin Asare-Appiah
Drink Lightly by Natasha David
Mindful Mixology: A Comprehensive Guide to No- and Low-Alcohol Cocktails with 60 Recipes by Derek Brown
Modern Classic Cocktails by Robert Simonson
Mueble Bar by François Monti
The Bartender’s Manifesto by Toby Maloney with Emma Janzen
THE COCKTAIL CABINET: The Art, Science and Pleasure of Mixing the Perfect Drink by Zoe Burgess
The Cocktail Edit: Everything You Need to Know About How to Make All the Drinks that Matter by Alice Lascelles
The New York Times Essential Book of Cocktails – Elevated and Expanded, edited by Steven Reddicliffe

Best New Book on Drinks Culture, History, or Spirits presented by Tales of the Cocktail Foundation

A SENSE OF PLACE: A Journey Around Scotland’s Whisky by Dave Broom
Brand Mysticism: Cultivate Creativity & Intoxicate Your Audience by Aaron Goldfarb and Steven Grasse
Dicktales (or Thankyou and Sluggings) by Dick Bradsell
Doctors and Distillers: The Remarkable Medicinal History of Beer, Wine, Spirits, and Cocktails by Camper English
Drink Like a Local New York: A Field Guide to New York’s Best Bars by Amanda Schuster
Exploring the World of Japanese Craft Sake by Nancy Matsumoto and Michael Tremblay
Gurú. Manual (multisensorial) de Coctelería by Diego Cabrera
Modern Caribbean Rum: A Contemporary Reference to the Region’s Essential Spirit by Matt Pietrek and Carrie Smith
The Art of Whisky by Ernie Button
Unreasonable Hospitality by Will Guidara

Image: Luciann Photography on Pexels

June 2, 2023by David Klemt David Klemt No Comments

5 Books to Read this Month: June 2023

5 Books to Read this Month: June 2023

by David Klemt

Our engaging and informative June book selections will take your front and back of house to the next level, and help develop your leadership skills.

To review the book recommendations from May 2023, click here.

Let’s jump in!

Start with Why: How Great Leaders Inspire Everyone to Take Action

This book written by Simon Sinek is considered one of the best books ever written about leadership. “Start with Why” isn’t just a clever title, it’s an important beginning point for all entrepreneurs and leaders.

Further, this book introduces the reader to what Sinek calls the Golden Circle. True leaders don’t micromanage. They don’t just delegate. Effective leaders inspire their teams, providing more motivation than, “Do what I say.” Grab this best seller today: click here.

The Sioux Chef’s Indigenous Kitchen

We saw this book while we were walking the floor in Chicago at the 2023 National Restaurant Association Show. I snapped a photo, looked up the book, and not only has it been named the Best Cookbook of 2017 by several publications, it’s also the 2018 James Beard Award winner for Best American Cookbook.

From Amazon: “Here is real food—our indigenous American fruits and vegetables, the wild and foraged ingredients, game and fish. Locally sourced, seasonal, “clean” ingredients and nose-to-tail cooking are nothing new to Sean Sherman, the Oglala Lakota chef and founder of The Sioux Chef. In his breakout book, The Sioux Chef’s Indigenous Kitchen, Sherman shares his approach to creating boldly seasoned foods that are vibrant, healthful, at once elegant and easy.”

The Maison Premiere Almanac

If you’ve been the Maison Premiere in Brooklyn, you know it’s a unique experience. That’s saying a lot given the level of the bars, restaurants, and hotels in that iconic borough. One of the standout features is an “absinthe drip” that was inspired by the legendary New Orleans saloon Old Absinthe House.

From Amazon: “As captivating as the bar itself, The Maison Premiere Almanac is both a visual delight—drawing on photography, illustration, and graphic design—and a detailed guide to the rarefied subjects that make Maison Premiere unique, including deep explorations into the art of the cocktail and cutting-edge bartending techniques and equipment.

“There are also primers on absinthe (a Maison specialty) and recipes for highly refined cocktails, including martinis, toddys, punches, and mint juleps. Tutorials on oysters include how to confidently select and prepare them at home and how to eat them with style. And while packed with curious information and useful knowledge on cocktails and bartending for both enthusiastic beginner bartenders and seasoned cocktail lovers, the Almanac is also a visually arresting objet d’art that will make a perfect addition to any bookshelf.” For all of this and 90 recipes, click here.

Tropical Standard: Cocktail Techniques & Reinvented Recipes

This book is the result of a collaboration between bartender Garret Richard and writer Ben Schaffer. As every great bartender knows, producing great drinks comes down to technique and understanding ratios.

From Amazon: “Crucial techniques are clearly detailed, including how to balance syrups, flash blend, handle carbonation, tackle tinctures, cordialize citrus, and power up juice with acid adjusting. Over the course of 84 recipes, vintage cocktails like the Rum Barrel, Mai Tai, and Ray’s Mistake are reimagined just as future classics are revealed, including the Beachcomber Negroni, Winter in L.A., and Field of Mars. These drinks honor founding legends such as Donn Beach, Trader Vic, and Harry Yee as well as modern icons, including Dale DeGroff, Audrey Saunders, Julie Reiner, and Dave Arnold.”

Grab this book today!

The Seasonal Cocktail

All the data support the statement that today’s guests are choosing to drink better. Better spirits, better ingredients, better drinks.

The Seasonal Cocktail is the perfect cocktail book for addressing this change in consumer behavior. Author Jason Hedges is the mastermind behind several of the world’s best cocktail programs, such as L’Ecole and Gotham. F. Paul Pacult has been called “the J.D. Power of liquor,” which is an incredible endorsement.

Together, these two beverage powerhouses share what it takes to build sophisticated yet simple seasonal drinks. Timely, given that we’re now hitting the summer months. Click here to grab this book now.

Image: Mikołaj on Unsplash

"Think about things differently" neon sign

June 1, 2023by David Klemt David Klemt No Comments

Program for Unique Holidays: June 2023

Program for Unique Holidays: June 2023

by David Klemt

Do you want to stand out from from other restaurants and bars in your area? Change how you think about your June holiday promotions.

Several holidays are set against every date on the calendar, and this month is no exception. These holidays range from mainstream to esoteric.

Pay attention to the “weird” or unique holidays to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing? Why program only around the same holidays as everyone else?

Of course, you shouldn’t try to celebrate every holiday, strange or otherwise. Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

You’ll find suggestions for promotions below. However, the idea behind our monthly holiday promotions roundup is to inspire you and your team to get creative and come up with unique programming ideas.

For our May 2023 holidays list, click here.

June 3: National Repeat Day

This holiday is the perfect time to encourage guests to buy the ever-important second drink. Likewise, it’s the right day for encouraging people to order a dish or two to take home.

June 8: World Oceans Day

Leaders around the world are committed to the 30×30 initiative: protecting 30 percent of our oceans, waterways, and land by 2030. World Oceans Day is about focusing on this initiative, which people can do, in part, by filling out this short survey.

You and your guests can also support the oceans and conservation efforts by supporting brands like Gray Whale Gin. This award-winning gin is produced with sustainable, ethically, and locally-procured ingredients. Additionally, Gray Whale supports Oceana and 1% for the Planet by donating a portion of their proceeds.

June 10: National Black Cow Day

For those who may not know, a Black Cow is a float. It’s incredibly simple to make: drop a scoop of vanilla ice cream into a mug, add root beer.

Of course, you can also get creative with the Black Cow. One way is to make an adult version, perhaps with a vodka like Vodkow, or a cream liqueur like Vodkow Cream. Another option is to feature craft root beer and local vanilla ice cream.

June 13: National Kitchen Klutzes of America Day

Look, some people just aren’t great cooks. Some aren’t good in the kitchen. In fact, some aren’t even mediocre when it comes to cooking—they’re complete disasters.

Luckily, you probably have a kitchen inside your venue. So, give the not-so-great cooks in your area a reprieve from cooking with excellent lunch and dinner LTOs.

June 14: National Bourbon Day

Hey, do you have bourbon? At the risk of being too assumptive, I bet you do. Guess what you should do on this holiday.

June 16: National Take Back the Lunch Break Day

What a perfect day to motivate people to have lunch in your venue. It’s also a great day to motivate people to order delivery, carryout or pickup from you.

June 21: National Daylight Appreciation Day

This holiday does exactly what it says on the tin, as they say: it celebrates daylight. Venues that take advantage of sunlight—great windows, garage-style roll-up doors, amazing patios—should do what they can to entice guests to visit in the morning and afternoon. So, small-bite and lunch LTOs and promotions; sessionable beer, wine, and cocktails; and healthy, refreshing zero-proof beverages are the order of the day.

June 26: National Coconut Day

Summer and coconut go hand in hand. An LTO menu that shines a light on summery drinks and bites is the perfect way to celebrate the coconut.

Feel free to rile up guests by asking them a “simple” question: Is a coconut a fruit, a nut, a seed, or a drupe?

June 27: National Onion Day

Onion rings. Onion dip. Bacon-onion bites. Onion pinwheels… And those are just appetizers. The humble onion is, as we all know, a powerhouse in the kitchen. For some, onions are also cocktail garnishes.

I think you know what to do on National Onion Day.

June 28: Tau Day

For the most part, we’re taught in school that Pi—a circle’s circumference divided by its diameter—is rounded to 3.14. Pi Day is March 14 each year and the holiday (and mathematical constant) tends to get the meme treatment.

Well, some believe Pi is incorrect. Instead, these people use the constant Tau, which is a circle’s circumference divided by its radius. Tau, with a value of 6.28, is celebrated on June 28. One of the simplest ways to celebrate this holiday is to enjoy twice the amount of pie as one would normally. So, a smart promotion that celebrates Tau Day could be one that encourages couples to come in to enjoy two slices of pie for dessert.

Image: Ivan Bertolazzi on Pexels

Overhead view of chef slicing and chopping ingredients

May 29, 2023by David Klemt David Klemt No Comments

The Art of the Preparation

The Art of the Preparation

by David Klemt

Chef Brian Duffy‘s take on preparation and its overall impact on the guest experience extends to every aspect of operations.

In one sentence during his 2023 National Restaurant Association Show in Chicago cooking demo, Chef Duffy sums up the power of the proper mindset.

“The art of the preparation creates the experience,” says Chef Duffy.

Now, he was preparing plant-based shrimp from New Wave Foods at the time. After preparing a pan, the revered chef was readying a pound of FABI Award-winning New Wave Shrimp for Duffified Shrimp Fried Rice.

View this post on Instagram

A post shared by Chef Brian Duffy (@chefbriduff)

When making this dish, Chef Duffy chops roughly half the New Wave Shrimp in half. He does so to enhance the dish’s texture, and therefore the guest experience. Additionally, Chef Duffy likes to toast basmati rice before adding it to the pan with the shrimp and vegetables.

Again, Chef Duffy shared his view on the guest experience when cutting animal-alternative shrimp (the product is made with sustainable seaweed and mung bean).

Preparation

Okay, so what does slicing or chopping shrimp have to do with the guest experience? It’s the attention to what others may consider a tiny detail. In fact, some may deem important details “optional.”

Whether front-of-house, back-of-house, or back office, everyone’s mindset matters. How one views their role and how they approach their responsibilities impacts every element of a restaurant, bar, nightclub, or hotel’s success.

Choosing to halve half the shrimp because it will deliver a better experience speaks volumes. It’s a commitment to perfect the “small” details so every guest walks away wanting to return.

If an operator wants to know if they have a chef or an executive chef, this is one way to tell. Is the chef teaching their brigade? Guiding them? Implementing policies around preparation? Or are they just punching the clock, making sure the rest of the team shows up, and sending out food that’s “good enough”?

Operators can apply versions of those questions to every role in the house, including their own. Is their pride in preparing every element of service and operation? Or is the team just muddling through each shift?

There are no Small Details

Interestingly, most guests likely won’t ever be aware of every detail operators and their teams get right. However, they will feel every choice each team member makes. They may not know precisely what goes right, but they take home with them that their visit was exceptional.

Pulling the threads tighter separates operators and their brands from one another. Guests can get a bite and a drink anywhere. They reward outstanding service and experiences with their time and money.

It’s a simple equation to understand: Operators want to create an army of loyal guests, guests expect exceptional experiences. The operators who deliver on guest expectations are rewarded with loyalty.

Chef Duffy isn’t “just” slicing shrimp. He’s not “just” toasting rice. Chef’s not “just” making “the world’s most perfect dippy egg.” In reality, he’s ensuring every decision he, his teams, and his clients make enhance the guest experience exponentially.

There are no small details. There are no small decisions. The art of the preparation, as Chef Duffy says, creates the experience. Indeed, preparation also separates the mediocre from the exceptional.

Image: Jonathan Borba on Unsplash

May 26, 2023by David Klemt David Klemt No Comments

Raise the Bar: The 3 Ps of Hospitality

Raise the Bar: The 3 Ps of Hospitality

by David Klemt

No, one isn’t “pineapples.”

Nightlife, bar, and cocktail experts Mia Mastroianni, Phil Wills, and Art Sutley want operators to focus on what they call “the Three Ps.”

The engaging trio shared their trio of Ps recently in Las Vegas at the 2023 Bar & Restaurant Expo.

So, what are the Three Ps of hospitality? People, Place, and Product. Operators who pull the threads tighter on each of these crucial elements will be well on their way to improving operations and the guest experience.

People

Remember all the way back to a week ago when I shared Mastroianni, Wills, and Sutley’s thoughts on service versus hospitality? Consider the first P a deeper dive into that topic.

Operators need to focus on two categories of people who help their businesses succeed: their teams and their guests.

Addressing the former, the trio feels that operators are centering a disproportionate amount of their attention on guests in comparison to staff.

“We’re not lacking for people who want to work in the business and are outperforming other industries, but we’re not focusing on staff like we focus on guests,” says Wills. “Treat everyone with respect, including through the hiring process. If you don’t engage your staff, you won’t retain them. You need to show them they can grow in your business.”

According to Sutley, 89 percent of operators say that labor costs present a “significant challenge.” It follows, then, that committing to treating staff with respect and nurturing their careers isn’t just the right thing to do, it’s smart business.

Look for people with passion, those you can motivate to go above and beyond so you’re not stuck with a team full of space-fillers who are just after a paycheck, suggests Mastroianni.

Of course, operators and their teams must also focus on providing exceptional service and experiences to guests.

“Treat ever guest like a pearl in an oyster,” advises Wills. “They’re the pearl, we’re the oyster. We need to ‘protect’ them.” Anything less, cautions Sutley, and guests won’t return.

Place

Interestingly, the trio touched on design, aesthetic, and vibe. However, that isn’t the crux of the second P.

Rather, Place is really goes back to the guest experience. The design, aesthetic, and vibe need to meet guest expectations.

“Make sure your space is what it’s supposed to be,” says Wills.

For example, if a concept presents itself as a high-end cocktail bar, the four walls need to deliver on that expectation. With the exception of a handful of high-level examples, an upscale bar won’t survive if they deliver a dive bar—not neighborhood bar, dive bar—vibe and service. (For the record, I love a dive bar. But I don’t expect to encounter TV trope-style dive bar service if I walk through the doors of a high-end cocktail bar.)

One way operators can ensure their space is what it should be is standardization. Once a concept goes from idea to brick and mortar, when the owner’s vision is realized, the team needs to deliver a matching experience. Steps of service, systems, procedures…standardization is the name of the service game.

“Standardize your opening, shift, and closing procedures and systems to maintain your place,” says Mastroianni.

Every team member—front of house, back of house, leadership—needs to know and buy into an operator’s standards.

Product

Standardization breeds consistency. And consistency is a key element of the third P, Product.

Per Sutley, 76 percent of operators have noticed that guests are opting for more premium drinks. That’s great news, but it’s not the whole story.

It’s great that guests are opting for more expensive drink options. After all, that can certainly help the bottom line.

“However,” cautions Mastroianni, “they won’t come back without consistency in production.”

To drive this point home, consider this story from Mastroianni. A bartender made her a drink, and it was pretty good. She ordered another one from the same bartender and watched him make it differently the second time around. Not only was this second version different, it was better. While one could view this story through a positive lens—the drink was even better the next time!—that’s not the correct takeaway.

If the bartender was committed to building cocktails consistently, the second version of that cocktail would’ve been the first one served to Mastroianni. It would be the best version, and it would always be that impressive version.

When we’re fighting the possibility that up to 70 percent of first-time guests never return, the importance of product consistency can’t be overstated.

“Really focus on the small details to affect big change and get guests through the doors and keep coming back,” says Wills.

Image: Aleksandar Pasaric on Pexels

Black and white photo of person using laptop

May 24, 2023by David Klemt David Klemt No Comments

Your Discovery Strategy Needs to Change

Your Discovery Strategy Needs to Change

by David Klemt

A report by guest retention, reservation, and waitlist platform SevenRooms reveals that restaurant discovery is changing.

Per SevenRooms, many operators have looked toward third-party marketplaces to help people discover their restaurants, bars, or hotels. For context, online marketplaces include OpenTable, Resy, and GrubHub.

However, SevenRooms research is indicating a significant slowdown in this method of discovery. Per the platform, just a quarter of consumers still use marketplaces to find restaurants and bars.

So, how are people discovering the places where they want to spend their time and money on food and drinks? And how can you ensure your marketing and discovery strategy evolves alongside today’s consumer behavior? You’ll find out below.

For your own copy of Restaurant Discovery Has Changed: Adapt or Risk Becoming Obsolete by SevenRooms, click here.

Where are Your Guests?

It should come as no surprise that today’s consumer favors social media, influencers, Google, and even artificial intelligence for discovery.

Younger consumers in particular are more likely to discover a new restaurant, bar or hotel via social media.

Per SevenRooms, Gen Z:

is twice as likely as other generations to find a new restaurant via Instagram;
five times as likely to discover new restaurants on TikTok; and
is likely to visit a new restaurant due to an influencer recommending it.

In fact, 39 percent of consumers designated Gen Z have gone to a restaurant because an influencer has gone there.

When conducting this type of research, SevenRooms often works with YouGov. They did so again for their restaurant discovery report, commissioning YouGov to poll 1,185 consumers. Participants indicated they use the following methods or platforms to discover new places to dine and drink:

Google (27%)
Restaurant’s website (25%)
Referral (friends or family) (18%)
Facebook (12%)
Yelp (11%)
OpenTable (9%)
Instagram (8%)
TikTok (5%)
TripAdvisor (4%)
Resy (1%)

Three things jump out here: Organic search is crucial, websites still matter, and delivering top-notch service is paramount for word-of-mouth marketing.

Leverage Multiple Channels

If the data is accurate, operators who are relying exclusively or heavily on third-party marketplaces for discovery will be left behind. Instead, operators should seek to implement a multi- or omni-channel strategy.

What does omni-channel mean? In very simple terms, it’s not putting all of one’s eggs in one basket. Check out this article where I dive into omni-channel marketing and tactics for more information.

For their report, SevenRooms breaks omni-channel marketing and discovery thusly:

Owned reservation, waitlist, and ordering channels
Search and social engagment channels
Paid channels

It’s clear what SevenRooms is suggesting here: operators must adapt and meet guests where they are. Guests are relying on Google, a restaurant’s website, and social media for discovery.

The example that the platform gives in their report goes like this:

A consumer uses Google and finds a restaurant’s listing.
Next, they see a Facebook ad for that restaurant.
Finally, they decide to go to the restaurant’s website to learn more.

To that, I’ll add that some guests, those who prefer to order delivery, now seek an ordering widget. It’s wise, therefore, for operators to at least look into how they can implement direct delivery.

The Omni-channel Path

SevenRooms recommends a five-prong omni-channel strategy. Broken down into large chunks, the platform suggests:

Google integration;
social media engagement;
leveraging third-party marketplaces (with caveats);
owning direct channels; and
direct booking.

Again, this SevenRooms report can be downloaded here. However, I’ll share some details of this SevenRooms approach to discovery below.

Google Integration

SevenRooms isn’t the only one to say this: operators need to own and optimize their Google listing. In fact, they need to own all their listings, which I’ve said for years.

Owning listings boosts discoverability in several ways: SEO optimization, leveraging “near me” search functions, and ensuring guests are receiving accurate information before visiting.

Going further, operators who have marketing budgets can leverage Google ads. According to SevenRooms, Google search ads are also beneficial for becoming discoverable via third-party marketplaces.

Social Media

We’re fast approaching the day when at least half of consumers try a new restaurant or bar because they discovered it on social media. Right now, we’re at 45 percent of consumers finding new restaurants via these channels.

SevenRooms recommends having a presence on at least these channels: TikTok, Facebook, and Instagram. What’s more, they suggest using a direct reservation page and linking it to a “Reserve Now” button on a venue’s social profiles.

If an operator has the budget, they can pay for influencers to visit and talk about their restaurant, bar or hotel. However, this type of marketing can be very expensive.

Third-party Marketplace

This “prong” in SevenRooms’ recommended omni-channel strategy isn’t for every operator. As stated above, it’s use is nuanced.

Who should use marketplaces? New venues or venues that find themselves struggling to drive traffic.

Who shouldn’t use marketplaces? Venues seeing consistently strong traffic, and those that perform well via organic search because they’ve done the work to establish their brand.

Direct Channels

To explain this element, I’ll share the following “journey map” from the SevenRooms report:

Own and optimize the Google My Business listing > Ensure the website is user-friendly > Make sure there’s a reservation widget > Send a confirmation email when a guest has booked a reservation > Send a reminder SMS message > Nail the guest experience during their visit > Send a thank you email after the visit > Follow up with a personalized (keyword here) offer to encourage a repeat visit.

Remember, per Ovation CEO Zack Oates, 70 percent of first-time guests don’t come back. It’s more important than ever to invest in earning repeat visits.

Direct Booking

It’s arguable that this step is part of the overall discovery strategy, that it’s a four-prong plan, not five.

However, this step involves implementing its own strategy so that guests become aware of it. Put another way, some guests need to be taught that a restaurant or bar offers direct reservation booking.

For example, SevenRooms suggests printing menu inserts that let guests know they can book directly with the restaurant. Follow-up emails should also include a direct reservation link. Additionally, loyalty programs should encourage guests to book reservations directly.

Finally, here’s an excellent tip regarding direct booking: Operators can turn off listings or at least reduce reservation inventory on third-party marketplaces. This should be done during the busiest days and dayparts.

Operators need to make sure they keep up with shifting consumer behavior. The implementation of a modern discovery strategy is a crucial step toward long-term success.

Image: Sergey Zolkin on Unsplash