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Plénitude restaurant in Paris, France, number 18 on the 2024 World's 50 Best Restaurants list

June 7, 2024by David Klemt David Klemt No Comments

The World’s Best Restaurant: 2024

Barcelona is Home to the 2024 World’s Best Restaurant

by David Klemt

Plénitude restaurant in Paris, France, number 18 on the 2024 World’s 50 Best Restaurants list. Winner of the Gin Mare Art of Hospitality Award 2024.

Revealed at an awards ceremony hosted by Wynn Las Vegas, The World’s Best Restaurant—and The Best Restaurant in Europe—is located in Barcelona, Spain.

Helmed by three incredible chefs, Disfrutar earned the number-one spot on the 2024 World’s 50 Best Restaurants list. Providing a hint of what guests can expect, the restaurant’s name translates to “Enjoy.”

Interestingly, the trio of chefs—Oriol Castro, Mateu Casañas and Eduard Xatruch—were members of the senior creative team at El Bulli. To provide a measure of context, El Bulli clinched the top spot on the very first World’s 50 Best Restaurants list in 2002. The legendary restaurant would go on to earn number one again in 2006, 2007, 2008, and 2009.

So, it’s not a stretch to say that when Chefs Oriol, Casañas, and Xatruch opened Disfrutar in 2014, the restaurant world expected amazing achievements. By 2018, the three chefs led their restaurant to a debut on the 2018 World’s 50 Best Restaurants ranking, finding themselves at number 18. Just a year later, Disfrutar reached number nine on the list.

For our Canadian and American readers, I’m going to reveal two bits of news now. First, there are no Canadian restaurants on this year’s top 50 list. That means that taken together with the expanded, 51 to 100 ranking, Canada is a no-show.

Second, only two American restaurants landed among the 50 best restaurants in the world. One is in New York, the other, California. There are three other American restaurants—two in New York City and one in Chicago—on the expanded list. However, a Los Angeles restaurant, Kato, bagged the Resy One To Watch Award 2024.

In contrast, Mexico City is home to three restaurants in the top 50, as Lima and Tokyo. Paris and Bangkok each boast four restaurants, grabbing the most spots.

Salud to Disfrutar, and cheers to every restaurant team that earned their way onto the 2024 list!

World’s 50 Best Restaurants 2024: 50 to 11

Uliassi (Senigallia, Ancona, Italy)
La Colombe (Cape Town, South Africa)(New entry)
Hiša Franko (Kobarid, Gorizia, Slovenia)
Schloss Schauenstein (Fürstenau, Graubünden, Switzerland)
SingleThread (Healdsburg, California, US)(Re-entry)
Arpège (Paris, Île-de-France, France)(Re-entry)
Mingles (Seoul, South Korea)(New entry)
Nobelhart & Schmutzig (Berlin, Germany)(Sustainable Restaurant Award 2024)
Ikoyi Restaurant St. James’s (London, England, UK)
Mayta (Lima, Peru)
Le Du (Bangkok, Thailand)
Piazza Duomo (Alba, Piedmont, Italy)
Sorn (Bangkok, Thailand)(Re-entry)
Oteque (Rio de Janeiro, Brazil)(Re-entry)
The Jane (Antwerp, Flanders, Belgium)
Frantzén (Stockholm, Södermanland and Uppland, Sweden)
Rosetta (Mexico City, Mexico)
Pujol (Mexico City, Mexico)
Den (Tokyo, Kantō, Japan)
Belcanto (Lisbon, Portugal)
Restaurant Tim Raue (Berlin, Germany)
Boragó (Santiago, Chile)
Elkano (Getaria, Gipuzkoa, Spain)
A Casa do Porco (São Paulo, Brazil)(The World’s Best Female Chef 2024: Chef Janaína Torres)
The Chairman (Hong Kong)(Highest Climber Award 2024)
El Chato (Bogotá, Distrito Capital, Colombia)
Odette (Singapore)
Sühring (Bangkok, Thailand)(Re-entry)
Steirereck (Vienna, Austria)
Floriège (Tokyo, Kantō, Japan)
Wing (Hong Kong)(New entry)(Highest New Entry Award 2024)
Reale (Castel di Sangro, L’Aquila, Abruzzo, Italy)
Plénitude (Paris, France)(Gin Mare Art of Hospitality Award 2024)
Kol (London, England, UK)
Kjolle (Lima, Peru)
Sézanne (Tokyo, Kantō, Japan)
Quique Dacosta (Dénia, Alicante, Spain)
Trèsind Studio (Dubai, UAE)
Lido 84 (Gardone Riviera, Brescia, Lombardy, Italy)
Septime (Paris, France)

World’s 50 Best Restaurants: 10 to 1

Don Julio (Buenos Aires, Argentina)(Beronia World’s Best Sommelier Award 2024: Pablo Rivero)
Gaggan (Bangkok, Thailand)
Alchemist (Copenhagen, Denmark)
Quintonil (Mexico City, Mexico)
Atomix (New York City, New York, US)
Maido (Lima, Peru)(Estrella Damm Chefs’ Choice Award 2024: Mitsuharu ‘Micha’ Tsumura)
Diverxo (Madrid, Spain)
Table by Bruno Verjus (Paris, France)
Asador Etxebarri (Atxondo, Biscay, Spain)
Disfrutar (Barcelona, Catalonia, Spain)

DISFRUTAR, BARCELONA, IS NAMED NO.1 IN THE LIST OF THE WORLD’S 50 BEST RESTAURANTS 2024

Disfrutar in Barcelona is named The Best Restaurant in Europe and The World’s Best Restaurant 2024, sponsored by S.Pellegrino & Acqua Panna
Announced this evening at an awards ceremony in Las Vegas, the 2024 ranking includes restaurants from 26 territories in five continents worldwide and introduces three restaurants making their list debut
Neil Perry, original founder of Rockpool Group in Australia and current chef-owner of Margaret in Sydney, receives the Woodford Reserve Icon Award
Paris-based Nina Métayer wins The World’s Best Pastry Chef Award 2024, sponsored by Sosa
The Beronia World’s Best Sommelier Award 2024 is presented to Pablo Rivero of Don Julio, Buenos Aires
Wing in Hong Kong earns the Highest New Entry Award
The Highest Climber Award, sponsored by Highstreet World, goes to The Chairman, Hong Kong
Nobelhart & Schmutzig in Berlin is announced as the winner of the Sustainable Restaurant Award
Mitsuharu ‘Micha’ Tsumura from Maido in Lima receives the Estrella Damm Chefs’ Choice Award 2024

5 June 2024 – The world of gastronomy came together in the neon-lit city of Las Vegas in the United States this evening to celebrate and recognise The World’s 50 Best Restaurants 2024, sponsored by S.Pellegrino & Acqua Panna, with Barcelona’s Disfrutar named The World’s Best Restaurant and The Best Restaurant in Europe. The awards ceremony, hosted at Wynn Las Vegas, honours the very best gastronomic talent from 26 territories across five continents.

Disfrutar, the Barcelona restaurant run by the skilled chef trio of Oriol Castro, Eduard Xatruch and Mateu Casañas, is named The World’s Best Restaurant 2024, sponsored by S.Pellegrino & Acqua
Panna, succeeding the 2023 winner, Central in Lima, which now enjoys an elevated position in the Best of the Best hall of fame

Ranked at No.2 in the 2023 list, Disfrutar is famed for modern techniques and beautiful ingredients, resulting in an experience that subverts traditional fine dining in a completely surprising way. The tasting menu showcases a Mediterranean identity with avant-garde flavours to deliver daring contemporary food that is truly thought-provoking. Disfrutar is followed in the ranking by Asador Etxebarri (No.2) in Atxondo and Table by Bruno Verjus (No.3) in Paris.

William Drew, Director of Content for The World’s 50 Best Restaurants, comments: “It is with great excitement that we announce the list of The World’s 50 Best Restaurants 2024, sponsored by S.Pellegrino & Acqua Panna, and honour the iconoclastic Disfrutar as The World’s Best Restaurant. The team, led by Oriol Castro, Eduard Xatruch and Mateu Casañas, has shown extraordinary dedication to its craft, amazing and delighting diners with every dish on its extensive menu. This year sees the culinary community celebrate a truly global list featuring restaurants across 26 territories, demonstrating that the appetite for diversity and excellence in hospitality shows no sign of waning.”

Mitsuharu ‘Micha’ Tsumura, the chef-owner of Maido in Lima, wins the Estrella Damm Chefs’ Choice Award 2024, the only award to be voted for by his peers, in light of his dedication to putting Peru onto the world culinary stage, evidenced by Maido’s position as No.1 on Latin America’s 50 Best Restaurants list in 2023.

Australian chef and restaurateur Neil Perry – whose restaurant portfolio has included the legendary Rockpool Bar & Grill, Rosetta and Spice Temple, as well as his latest venture, Margaret – has enjoyed a career spanning more than 45 years and is now rewarded with the Woodford Reserve Icon Award. Perry is arguably his country’s most influential chef and is known for his visionary interpretations of Modern Australian and Asian cuisines.

Nina Métayer is named The World’s Best Pastry Chef 2024, sponsored by Sosa. Métayer’s sculptural creations have garnered attention the world over and her beautiful work is inspiring a new generation of pastry chefs.

Restaurants from four new cities have entered or re-entered the list, with La Colombe in Cape Town (No.49), SingleThread in Healdsburg (No.46), Oteque in Rio de Janeiro (No.37), and Mingles in Seoul (No.44), showing the awards’ ever-expanding international footprint in recognising the best restaurants across the globe.

Based in Hong Kong, chef Vicky Cheng’s Wing (No.20) is recognised with the Highest New Entry Award 2024, and The Chairman (No.26) – also in Hong Kong – bags the Highest Climber Award 2024, sponsored by Highstreet World. The Chairman moves up 24 spots from the 2023 list and was also recognised as The Best Restaurant in Hong Kong by Asia’s 50 Best Restaurants 2024.

The Beronia World’s Best Sommelier Award is presented to Pablo Rivero, sommelier and owner of Don Julio, Buenos Aires. Previously recognised as Latin America’s Best Sommelier 2022 as part of Latin America’s 50 Best Restaurants, Rivero is known for his championing of the region’s wine and his thoughtful pairings with local produce.

Berlin’s Nobelhart & Schmutzig (No.43) is announced as the winner of the Sustainable Restaurant Award, in recognition of its unerring advocacy for better agricultural policies and the voices of producers. Its ‘brutally local’ ethos is testament to its personal relationships with farmers and growers, allowing the team to offer a truly regional and seasonal menu.

The evening also celebrated those honoured with pre-announced special awards. These included: Champions of Change winners Jessica Rosval and Caroline Caporossi – founders of Roots in Modena, a social enterprise restaurant that hosts a training programme for migrant women – and João Diamante of Diamantes Na Cozinha in Rio de Janeiro, founder of a culinary initiative which creates opportunities for young people in vulnerable situations; Janaína Torres, winner of The World’s Best Female Chef Award; Plénitude in Paris, which was presented with the Gin Mare Art of Hospitality Award; and Kato, Los Angeles, which picked up the Resy One To Watch Award.

The Voting Process

The list of The World’s 50 Best Restaurants 2024 is created from the votes of 1,080 international restaurant industry experts and well-travelled gourmets who make up The World’s 50 Best Restaurants Academy. The gender-balanced Academy is comprised of 27 separate regions around the world, each of which has 40 members including an Academy Chair. No sponsor from the event has any influence over the voting process.

Professional services consultancy Deloitte independently adjudicates The World’s 50 Best Restaurants list, including the ranking from 1-50. This adjudication ensures that the integrity and authenticity of the voting process and the resulting lists are protected.

Best of the Best

Those in the elite group of No.1 ranked restaurants (listed below) have delivered on their exemplary reputations time and again and will be forever honoured as iconic dining destinations in the Best of the Best hall of fame. The chefs and restaurateurs who have led these restaurants to the pinnacle of the list have expressed their desire to invest in the future of the sector and ‘give back’ to the food world through new projects and innovation. The following restaurants have been named No.1 in The World’s 50 Best Restaurants since the list’s inception and were therefore not eligible for voting in 2024:

El Bulli (2002, 2006-2009)
The French Laundry (2003-2004)
The Fat Duck (2005)
Noma – original location (2010-2012, 2014)
El Celler de Can Roca (2013, 2015)
Osteria Francescana (2016, 2018
Eleven Madison Park (2017)
Mirazur (2019)
Noma – current location (2021)
Geranium (2022)
Central (2023)

See above for the 2024 one through fifty ranking.

Image:

March 27, 2024by David Klemt David Klemt No Comments

BRE Reveals 2024 Award Winners

BRE Reveals 2024 Award Winners

by David Klemt

Join us in toasting the fourteen recipients of the 2024 Bar & Restaurant Expo industry awards, which span three separate categories.

As you’ll see below, the BRE award categories are as follows:

One individual receives the Industry Impact Award. From BRE: “This award recognizes an individual who has displayed an immense passion for their craft and has helped make significant advancements in the field.”
Seven individuals or venues receive one of the Industry Excellence Awards. These awards focus on independent bars and restaurants.
Six brands take home on of the Supplier Awards. This category is new to BRE in 2024. Further, BRE attendees choose the winners after suppliers submit products for consideration.

Interestingly, Austin, Texas, and Atlanta, Georgia, take home the most Industry Excellence Awards this year. In fact, Austin is home to three of the seven Industry Excellence Award winners.

WATERTRADE is the winner of Best Cocktail Program, OTOKO is Restaurant of the Year, and Iliana de la Vega is Chef of the Year.

One individual and one venue in Atlanta claim Industry Excellence Awards as well. Best Hospitality Training Program goes to Your 3rd Spot, while the Ebony Austin of Nouveau Bar & Grill wins the Community Leadership Award.

There are, of course, two outliers. For 2024, Dominique Jackson of Realm of the 52 Remedies in San Diego, California, is Bartender of the Year. And Happy Accidents in Albuquerque, New Mexico, is Bar of the Year. This awesome bar is the 2023 winner of the Spirited Award for Best US Bar Team.

Congratulations to this year’s Bar & Restaurant Expo award winners! You can see the full list of winners below, organized by category. To learn more about the awards, please click here.

Industry Impact Award

Derek Brown (Positive Damage, Inc.)

Industry Excellence Awards

Bar of the Year: Happy Accidents (Albuquerque, New Mexico)
Best Cocktail Program: WATERTRADE (Austin, Texas)
Bartender of the Year: Dominique Jackson, Realm of 52 Remedies (San Diego, California)
Restaurant of the Year: OTOKO (Austin, Texas)
Chef of the Year: Iliana de la Vega, El Naranjo (Austin, Texas)
Best Hospitality Training Program: Your 3rd Spot (Atlanta, Georgia)
Community Leadership Award: Ebony Austin, Nouveau Bar & Grill (Atlanta, Georgia)

Supplier Awards

Best Alcoholic Beverage: Don Julio Alma Miel Joven Tequila
Best Non-alcoholic Product or Mixer: Ritual Zero Proof Spirits
Best Food Product/Producer: Oh Snap! Dilly Bites
Best Equipment, Tool, or Bar Supply: True Manufacturing
Best Technology Product: Draft Top PRO
Best Entertainment Product: Team Trivia

Image: Mathias Reding on Pexels

March 19, 2024by David Klemt David Klemt No Comments

3rd Annual TAG Awards Hit Las Vegas

3rd Annual TAG Global Spirits Awards Hit Las Vegas

by David Klemt

The third annual TAG Global Spirits Awards, created by industry icon Tony Abou-Ganim, is about more than ranking spirits and handing out awards.

Clearly, the awards are the main focus. However, the multi-day happening hosts an important event: the Pink Tie Gala.

We had the honor of attending the Gala this year. Each year, the party brings industry professionals together to socialize, taste awards entrants in creative cocktails, and support the Helen David Relief Fund. You’ll find more information about the Fund below.

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A post shared by HENDRICK’S GIN (@hendricksgin)

One of the standout spirits we sampled at the Pink Tie Gala was Hendrick’s Gin’s latest expression. Bold but bright, Grand Cabaret is my favorite Hendrick’s to date. Along with delivering stone fruit notes, I detected complex aromas and flavors of Cabernet Sauvignon and other bold red wines.

Walking the floor, we also ran into and saw several Bar Hacks podcast guests. You’ll find descriptions and links to episodes with Tony Abou-Ganim, Lynn House, Vance Henderson, and Tim Rita toward the end of this article.

In case you’re wondering, yes, consumers can purchase tickets to attend select events, like the Pink Tie Gala. Something for people to consider for 2025.

Cheers!

TAG Global Spirits Awards

While these awards are the brainchild of Tony Abou-Ganim, he doesn’t go it alone. Julio Bermejo, David Graphsi, and Sean Ludford help execute TAG each year, along with a panel of judges.

Speaking of judges, they included Dale DeGroff, Lynn House, Charlotte Voisey, and Francesco Lafranconi this year.

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A post shared by Tony Abou Ganim (@mdrnmixologist)

It’s no small feat to be a TAG judge, as they’re tasked with evaluating entrants across more than 100 spirits categories. Luckily, the judges are up to the challenge.

Interestingly, they have some assistance in the form of specialized glassware. TAG has partnered with Steelite International and RONA to create the Ultimate Universal Spirits Glass. Not only is the glass exclusive to TAG, its usage ensures fair judging for every entrant.

Helen David Relief Fund

TAG Global Spirits Awards Pink Tie Gala ice sculpture

If any party needs an ice sculpture…

Named for Abou-Ganim’s cousin, the Helen David Relief Fund pays homage to its namesake while serving bartenders who need help.

Helen and her mother opened the Brass Rail in Port Huron, Michigan, in the 1930s. As women owning and operating a bar in the ’30s, the duo were true pioneers in the industry. Abou-Ganim credits Helen with teaching him the spirit of hospitality.

To celebrate Helen and give back to the industry, Abou-Ganim created the HDRF. The Fund provides assistance via grants to bartenders fighting breast cancer, or other forms of cancer.

In just the first two years of operation, the TAG Global Spirits Awards and its partners have raised tens of thousands of dollars for the HDRF. To learn more about the Fund, donate, or apply for a grant, click here.

Episode 47 with Tony Abou-Ganim

The legend, the icon, the one and only Tony Abou-Ganim stops by Bar Hacks to chat with co-host David Klemt. The two discuss this year’s Helen David Relief Fund at the USBG Foundation fundraising events, Helen David and the Brass Rail’s legacy, current drink trends, and more. On September 13, Bally’s Atlantic City is hosting a 25-mile bike ride to benefit the Helen David Relief Fund that culminates in a complimentary Team Negroni Lunch and happy hour at Bally’s Beach Bar.

Spotify link

Apple Podcasts link

Episode 52 with Lynn House

Lynn House, national spirits specialist and portfolio mixologist for Heaven Hill, drops by Bar Hacks to speak with host David Klemt about the second annual Old Fashioned Week. Elijah Craig is seeking to raise at least $100,000 for the Restaurant Workers’ Community Foundation, an advocacy and action nonprofit created by and for restaurant workers.

Lynn and David also discuss bourbon, rye, hospitality, building balanced cocktails, and how trust plays a role in educating guests so you and your team can introduce them to new drinks and experiences.

Spotify link

Apple Podcasts link

Episode 28 with Tim Rita

Lyre’s Spirits crafts alcohol-free spirits that masterfully mimic their full-proof counterparts. Host David Klemt sits down with Lyre’s brand ambassador, bartender and buddy Tim Rita to chat about the brand. In this episode you’ll learn about one of the fastest-growing brands in one of the fastest-growing beverage categories.

Spotify link

Apple Podcasts link

Episode 20 with Vance Henderson

Host David Klemt kicks back and talks with Vance Henderson, national brand ambassador for Hendrick’s Gin. Before joining William Grant & Sons, Vance tended, managed and operated bars for several years. He proved himself at WG&S with Drambuie and then moved to Monkey Shoulder before taking on his role at Hendrick’s. He shares details of the brand-new Hendrick’s Lunar, his thoughts on branding, his best tips for hiring, and much more.

Spotify link

Apple Podcasts link

Images provided by CURICH|WEISS

February 13, 2024by David Klemt David Klemt No Comments

Taco Bell Reveals 2024 Marketing Calendar

“Thank You for Coming to My Taco Bell Talk”

by David Klemt

The showdown between the Kansas City Chiefs and San Francisco 49ers isn’t the only big news coming out of Las Vegas from Super Bowl LVIII weekend.

Of course, the game’s result is also big news. Congratulations to the Chiefs on their back-to-back world champion wins!

However, Super Bowl weekend kicked off with a unique event. On Friday, February 9, Taco Bell hosted their first-ever Live Más LIVE event.

As the event’s title suggests, Live Más LIVE was a livestream. And during that livestream, the undisputed Kings of the LTO did something they and their competitors simply don’t do. At Live Más LIVE, Taco Bell revealed their 2024 menu lineup.

Another way of putting this to illustrate the event’s significance is that Taco Bell just gave away their marketing calendar for the year.

Apparently, the inspiration for Live Más LIVE comes from Apple. The tech colossus has been hosting their annual Worldwide Developers Conference in earnest for more than 20 years. For the unfamiliar, Apple uses WDC to announce product news.

“I watch Apple’s Worldwide Developer’s Conference, and I just had this moment,” said Taylor Montgomery, Taco Bell’s chief marketing officer. So, I have to wonder if Live Más LIVE will become an annual or semi-annual event.

I’ll get to the items and opportunities Taco Bell unveiled in a moment. There’s a bigger point I believe operators should take away from Live Más LIVE.

A restaurant or bar’s menu is not just a list of items for sale. A menu is a powerful marketing tool. It’s a billboard. Arguably, the menu is the most powerful tool in an operator’s marketing toolbox.

QSR Innovation

Collaborations

While Taco Bell’s 2024 menu items are huge news, they’re not the only important revelation.

During Live Más LIVE, Taco Bell announced three emerging chefs who will launch the QSR giant’s TBX culinary program. Chefs Reuben Asaram, Jennifer Hwa Dobbertin, and Lawrence Smith will first be tasked with reinvigorating the Crunchwrap Supreme.

The announcement that these three chefs will bring their unique styles to Taco Bell speaks to the overall theme of the Super Bowl weekend event: Innovation.

This year, Taco Bell is going hard with new menu items, and they’re entering into compelling new collaborations to do so. These partnerships include:

Beekeeper Coffee for Horchata Cold Brew Latte;
Cheez-It for the Cheez-It Crunchwrap, which features a Cheez-It cracker that’s 16 times (!) the size of a standard one;
Disha Hot for an exclusive sauce packet;
Salt & Straw for Ice Cream Chocolate Taco (think upscale Choco Taco), featuring cinnamon ancho ice cream;
Secret Aardvark for their Serrabanero sauce, which will accompany Nacho Fries; and
Tajín for an exclusive Taco Bell menu that will reportedly consist of a Tajín Crunchy Taco, Tajín Twists, and a Tajín Strawberry Freeze.

Having attended the Salt & Straw opening in Las Vegas (well, Spring Valley, but I won’t get into that further) I can say that I’m eager to sink my teeth into an Ice Cream Chocolate Taco.

On its own, these collaborations and menu testings are big news. However, Taco Bell’s event went bigger.

Menu Expansion

We all remember the Great Chicken Wars of the past several years. Well, Taco Bell has put their competitors on notice: They’re finally leaping into the fray.

According to Liz Matthews, Taco Bell’s chief food innovation officer, the company is lacking when it comes to having their “fair share of chicken.” The planned Cantina Chicken menu aims to fix this oversight.

Along with oven-roasted and shredded chicken seasoned with pasilla, other chilies, and spices, come a number of ingredients appearing at Taco Bell restaurants for the first time. Among them are purple cabbage, an Avocado Verde Salsa sauce packet, and white corn taco shells.

Debuting soon (hopefully) are are the Cantina Chicken Burrito, Cantina Chicken Taco (available in soft or crispy varieties), Cantina Chicken Quesadilla, and Cantina Chicken Bowl.

Those aren’t the only new chicken-centric items coming to the Taco Bell menu. There’s also the Cheesy Chicken Crispanada, featuring marinated and slow-cooked chicken.

Oh, and chicken nugget lovers, rejoice! Crispy Chicken Nuggets, made by marinating all-white chicken in spiced jalapeño buttermilk and frying them in a tortilla coating, are on their way.

This year, Taco Bell will also offer the Cheesy Enchilada Dipping Taco (slow-roasted chicken), and Cheesy Street Chalupa, which is available with slow-roasted chicken or grilled steak.

On the sweet side, Taco Bell is launching MTN DEW BAJA BLAST Gelato, and Dulce de Leche Cinnabon Delights.

As one might suspect, some of these items will be permanent, some will come in the form of LTOs. And if my suspicions prove correct, I think we’ll see a secret, unannounced menu item at least once in 2024.

Image: Taco Bell

January 26, 2024by David Klemt David Klemt No Comments

Nachogate: A Lesson in Standards

Nachogate: A Lesson in Standards

by David Klemt

You wouldn’t think a social media post about a plate of nachos could cause a scandal but that’s exactly what’s happening, and it’s known as Nachogate.

Shockingly, this story comes to us from a luxury casino resort in Las Vegas.

A photo of a meager dish with six entire tortilla chips on it has 1.3 million views already. That’s pretty impressive—or unfortunate, depending on which side of the post you’re on—considering the post is from this Monday.

One of the top comments on the post points out that there’s quite the disparity between chips and accompaniments.

“More condiments than chips. Wow,” reads the comment. To which the original poster responds, “They said it was so you can have the perfect bite.”

Hey @fblasvegas we waited an hour for food in the Sportsbook and this is our nachos???
Come on man pic.twitter.com/eHDV4cyjOK

— Mike Herman (@MuTigerMike) January 23, 2024

It should go without saying that every dish put in front of a guest needs to be as close to perfect as possible. If it’s on the menu, if it leaves the kitchen, it impacts the guest experience. There is no, “Well it’s only [insert item]. It’s not that big of a deal.”

That mindset simply has no place in hospitality.

No, not every dish or drink is perfect. Yes, everyone makes mistakes. The absolute lowest standard should be caring enough to catch mistakes before they affect guests.

Failing that, every operator and leadership team member needs to care enough to acknowledge mistakes that reach guests, handle them gracefully, and fix them. This includes listening to and rewarding servers, bartenders, barbacks, and hosts whenever they catch a mistake.

Of course, there’s another lesson here. When developing non-negotiable standards, aim high. Fountainbleau Las Vegas is a luxury lifestyle brand; I doubt Nachogate reflects the company’s standards.

#Nachogate Fallout

Look, it can feel good to say that we don’t have competitors in this industry, we have peers. In some ways that can be an accurate statement.

However, watch what happens when an operator makes a mistake and it blows up in spectacular fashion.

Case in point, Nachogate. Or, given how the situation went viral, #Nachogate.

It would be bad enough if The Tavern at Fountainbleau Las Vegas took a reputational hit solely with the guests it affected directly. Obviously, it gets exponentially worse when it takes off on social media and alters the perception of potential guests.

But #Nachogate got worse when the venue’s “peers” leveraged the situation to their advantage.

50+ chips in every order of Hooters Nachos for just $17.99! 🙃 pic.twitter.com/C59KmtWAdb

— OYO Hotel & Casino Las Vegas (@oyolasvegas) January 24, 2024

We prefer the Ahi Poke Nachos at Silverton’s Su Casa Sushi Bar, anyway. #nachogate pic.twitter.com/NU7IIITSBy

— Silverton Casino (@SilvertonCasino) January 25, 2024

Nacho average nachos! A heeling plate of pulled pork nachos will only set you back $12.99 at Wana Taco inside Four Queens! #LasVegas #nachogate pic.twitter.com/VaRdNqwnJc

— Four Queens Hotel & Casino (@4QueensLV) January 25, 2024

It’s nacho average bowl, it’s the Super Bowl ! pic.twitter.com/mXmTYYHLcU

— Plaza Hotel Casino (@PlazaLasVegas) January 24, 2024

That’s just a handful of posts taking advantage of Fountainbleau Las Vegas’ mistake. And that’s a lot of free marketing leveraging an unforced error that transformed into a viral moment.

Resolution

Alright, so I probably haven’t made any friends at Fountainbleau for sharing this story. Well, allow me to extend an olive branch. After all, I’ve made plenty of mistakes and will make more in the future.

It appears that the issue has been addressed by the property. That says to me that there are indeed standards, and there are people who care enough to respond when they’re not met.

Again, mistakes happen. The key is to correct course and move forward. Fountainbleau has done just that.

The Tavern menu was designed to be “bar food favorites, all grown up.” We hope you’ll excuse our growing pains while the nachos went through their awkward phase. We’re thrilled to report they’ve matured into one stacked snack. pic.twitter.com/CIibhiGMrQ

— Fontainebleau Las Vegas (@fblasvegas) January 25, 2024

That’s a smart move. A mistake was made, people piled on, and instead of ignoring the issue, the company acknowledged and corrected the mistake where it blew up: the public eye.

Fountainbleau Las Vegas is just over a month into serving the public. There are going to be growing pains. Indeed, anyone who has been following the casino resort is aware that there have been much larger issues. For example, the company is dealing with the departures of three high-level executives.

The point of this article isn’t to roast Fountainbleau further. Assuming the viral post is true and the nachos at The Tavern have indeed been improved, a mistake was made and was then addressed.

I’m sharing this story as an example to drive home the need for standards, for non-negotiables. That means sitting down, considering every element of operations and service, writing out standards, and training teams on those non-negotiables. It’s as important as identifying values, sharing them with the team, and adhering to them.

Sit down today and develop your standards. If you’ve done that in the past, review your standards, update them if necessary, and ensure they still have buy-in from your team.

Image: Herson Rodriguez on Unsplash

Red vintage model race car against black background

January 12, 2024by David Klemt David Klemt No Comments

Vegas Legend Addresses F1 Impact

Legendary Las Vegas Restaurateur Addresses F1 Impact

by David Klemt

As much as I dislike the cliched slogan, what happened behind the scenes in Las Vegas during last year’s Formula 1 race is absolutely not staying in Las Vegas.

Legendary restaurant owner Gino Ferraro has written an open letter exposing the negative impact F1 had on the city’s small business owners and locals.

While the Ferraro family’s restaurant story doesn’t start in 1985, that’s when the doors to their first location opened. Since then, the Ferraro family and their team have opened and closed restaurants throughout the city.

Their Ferraro’s Ristorante flagship has been located at the intersection of Paradise Road and East Harmon Avenue since 2009. This location is directly across from the Virgin resort and casino.

The iconic restaurant, revered for its authentic Italian food and incredible wine list, was directly impacted by F1. Roads needed to be improved, which meant snarled traffic and drops in traffic for operators of all manner of Las Vegas businesses.

In his letter, Ferraro claims that “Las Vegas was crippled for nine months,” and that the restaurant on Paradise lost more than $2 million in revenue as a result. Further, he states in the letter that his employees lost 20 percent of their pay in comparison to the same time in 2022.

“Disaster”

Below, the nearly viral letter, transcribed as presented:

F-1 Las Vegas Disaster

Gino Ferraro

4480 Paradise Rd Suite # 200

Las Vegas, NV 89169

702-461-2812

Having a restaurant or any business on the tourist corridor is no longer a positive experience. Through the construction for F-1, Las Vegas was crippled for nine months. Over this period, we had thousands of tourists and locals complaining about the traffic, as well as the increased cost of cabs and Uber rides. Customer’s shared fare receipts of over $100 for a mile ride from the strip, where it took over an hour to get to their destination.

We heard from countless tourists that they will not return to Vegas during that time of the year, not to mention many locals said they will not return to the strip until all this mess is over. This not only hurt our business immensely, but many surrounding local businesses were also negatively affected as well. We at Ferraro’s have lost an excess of 2 million dollars in revenue. It begs to bring up the question, how can our Las Vegas leadership allow that to happen, local businesses struggling and suffering all for a 3-4-day event. Who profited? A few hotels, it doesn’t make sense. How do we know what the ROI is with all the money that was spent to destroy the Strip, its surroundings, and ultimately people’s lives! We employ close to 80 people and their pay was 20 percent less than last year. Who will reimburse Ferraro’s and our staff?

In speaking to other people and hearing their opinions, the track should have been built somewhere else away from the Strip. The Strip and Vegas will always get exposure no matter where the event takes place. It doesn’t make sense to tear up the Strip and surroundings to resemble a carnival. To add fuel to the fire, Las Vegas leaders have approved another 81 road upgrades. This means more traffic delays, and Uber and cab drivers not wanting to work in these areas, because it’s impossible to navigate.

I could go on for hours on the negative impact this event has created for all Las Vegas residents and our tourists. I strongly believe we need to rethink the strategy on how we can accommodate our visitors prior to the race and during. We can’t destroy the city for on weekend.

Thank you ~

Gino Ferraro

Ferraro’s Ristorante

Takeaway

For a variety of reasons, operators are often wary of criticizing city leaders publicly.

As an example, when someone opens multiple concepts and locations throughout a city, they get to know local lawmakers. Obviously, blasting their decisions in an open letter and calling their motivations into question can be risky.

So, when a respected operator uses their voice to call for change, it can be powerful.

This situation could’ve been handled quietly. Ferraro could’ve sent emails. He could’ve had private calls to politicians, perhaps an in-person meeting or two.

Instead, Ferraro sent his letter to Nevada’s governor, county officials, tourism leaders, and other state politicians.

Now, I can’t speak to the accuracy of Ferraro’s claims. I don’t how much F1 impacted the restaurant’s staff and revenue.

But I do know Ferraro was willing to confront decision makers about how he believes small business owners were negatively impacted during a massive event.

Will this lead to change? To use another cliche, only time will tell.

Image: Jonathan Cosens Photography on Unsplash