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8 Bourbon Cocktails You Need to Know

8 Bourbon Cocktails You Need to Know

David Klemt

Cocktail and smoke on top stack of books

This is the culmination of all our Bourbon Heritage Month coverage, our final word on the subject: the bourbon cocktails you must know.

Yes, there are those out there who bristle at the thought of enjoying their favorite spirit being adulterated.

Combining bourbon with mixers, modifiers, even ice?! “Blasphemy,” they hiss.

Personally, we believe in enjoying spirits however you want. That’s doubly true for paying guests.

So, this is for those who appreciate their bourbon with ingredients beyond a drop of the world’s most pure water or an impossibly clear ice cube.

Here are the bourbon cocktails you and your bar team need to know.

Old Fashioned

At this point, the Old Fashioned is ubiquitous to the point that it’s doubtful there’s even a neophyte bartender who can’t make at least a mediocre one. However, this drink doesn’t carry its “classic” designation for no reason. In fact, the simpler the drink, the more legendarily classic, the more crucial it is that your bar team can absolutely nail it.

Add a half-teaspoon of sugar, three dashes of Angostura Bitters, and one teaspoon of water to a rocks glass. Stir until the sugar is dissolved. Add a large ice cube or ice sphere, or a fill the glass with big ice cubes, and add two ounces of bourbon. Stir, express an orange peel around the rim of the glass, and drop it into the drink.

Bourbon Smash

Here’s an interesting bit of trivia: All Smash cocktails are Juleps but not all Juleps are Smashes, according to Imbibe Magazine. While difficult to define, Imbibe says crucial characteristics of a Smash are ice, fruit that’s in season, and a spirit base.

Prepare a rocks glass by chilling it with ice. Grab a cocktail shaker and toss in three lemon wedges. Muddle those, then add two ounces of bourbon, three-quarters of an ounce of simple syrup, three or four fresh mint leaves, and ice. Dump the ice from the rocks glass and add a large ice cube or sphere, or big ice cubes. Shake the shaker hard until chilled, double strain into the prepped rocks glass, and garnish with a mint sprig, a popular ingredient and garnish for Smashes.

Hey, speaking of that Mint Julep trivia we mentioned…

Mint Julep

The Mint Julep is the traditional drink of the Kentucky Derby, of course. In fact, it’s said that more than 10,000 bottles of Old Forester Mint Julep are poured during Kentucky Derby weekend. While those ready-to-serve bottles are convenient, we’re going to focus on a traditional cocktail build.

Now, you can build this drink in a rocks glass. But who wants to drink this in anything but a frosty, ice-cold Julep cup? So, you’re going to start by muddling three fresh mint leaves inside the Julep cup. Then, pack the cup with crushed ice. Add two ounces of bourbon, a half-ounce of simple syrup, and stir gently. Add more crushed ice and round it off above the rim. Dust with powdered sugar and garnish with a fresh mint leaf or two.

Kentucky Mule

While we’re building cocktails that call for specialty drinkware… After the Moscow Mule exploded in popularity across North America, variants began popping up all over the place. Agave-focused bars made tequila- and mezcal-based Mules. And, of course, whiskey-centric programs latched onto their own versions of the Mule.

Enter: The Kentucky Mule. The star of this cocktail is, obviously, bourbon. Pour two ounces of bourbon into a Moscow Mule mug or highball glass—honestly, this is a toss-up given the recent surge in popularity of highballs—along with a half-ounce of fresh-squeezed lime juice. Fill the mug or glass with ice, top with ginger beer, and garnish with a mint sprig.

Bourbon Sour

In the interest of transparency, this can also be called the Whiskey Sour. I just want to make it clear that this particular recipe calls for bourbon.

With that out of the way, add two ounces of bourbon, three-quarters of an ounce of fresh-squeezed lemon juice, and a half-ounce of simple syrup to a shaker. If egg white will be used to build your Bourbon Sour, add a half-ounce to the shaker. For the egg-white version, dry shake for 30 seconds, add ice, and shake again until chilled. Skip the dry shake if no egg whites are used—just add ice and shake until well chilled. Strain into a coupe and garnish with three to four drops of Angostura bitters.

Boulevardier

Some people malign the Boulevardier is just a Negroni that swaps out the gin for bourbon (or other types of whiskey). I personally disagree with that derisive assessment as bourbon imparts entirely different characteristics.

Regardless of where you stand, part of the magic of the Negroni is that it calls for equal parts—it’s a 1:1:1 cocktail. So, I encourage you to try making your Boulevardier the same way. (Note: Some people add a quarter-ounce more of bourbon to stand up to the Campari.) Prepare a rocks glass with ice and set aside. To a mixing glass, add ice and equal parts bourbon, Campari, and sweet vermouth. Again, toss the ice inside that’s inside the prepared rocks glass and add fresh ice. Stir the liquid in the mixing glass until well chilled, strain into the prepared rocks glass, and garnish with an orange peel or twist.

Billionaire

If you’ve been to Employees Only, you’ve likely tried the Billionaire or at least know about it. Per Liquor.com, the Billionaire is a “sophisticated” riff on the Millionaire cocktail. The EO variant eschews the Millionaire’s Grand Marnier, absinthe, egg white, and freshly grated nutmeg garnish.

Instead, the Billionaire is a simpler build that calls for a specific bourbon and absinthe bitters. First, prepare a stemmed cocktail glass with ice to chill it (or task bar team members with placing them in in the freezer or refrigerator as part of their duties) and set aside. Add two ounces of Baker’s Single Barrel bourbon (107 proof), an ounce of fresh-squeezed lemon juice, a half-ounce of grenadine, a half-ounce of simple syrup, a quarter-ounce of absinthe bitters, and ice to a cocktail shaker. Shake hard until well chilled and strain into the chilled cocktail glass. Float a lemon on wheel on top to garnish.

(Updated) Amaretto Sour

This recipe is Jeffrey Morgenthaler’s modern take on the classic Amaretto Sour. To make it, you’ll need to have at least one cask-strength bourbon in your inventory. Unlike the other cocktails on this list, bourbon isn’t the star of the show. That honor goes to amaretto liqueur, but the bourbon is one hell of a supporting actor.

Prepare a rocks glass by chilling it with ice. Start by adding one-and-a-half ounces of amaretto, three-quarters of an ounce of cask-strength bourbon (remember, cask strength!), an ounce of fresh-squeezed lemon juice, one teaspoon of rich simple syrup, and a half-ounce of egg white to a shaker. Dry shake for 15 seconds, then add ice to the shaker and shake again. Dump the ice from the prepared rocks glass, add fresh ice (large cube or sphere, big ice cubes, etc.), strain the liquid, and garnish with a lemon twist and two brandied cherries on a skewer.

Image: Bon Vivant on Unsplash

by David Klemt David Klemt No Comments

7 Great Books About Bourbon

7 Great Books About Bourbon

by David Klemt

Shot of bourbon on wood background

Our onslaught of Bourbon Heritage Month content continues with a roundup of great reads that tell the story of bourbon.

Sure, it’s awesome to enjoy a bourbon with friends. But what about pouring a dram of your favorite bourbon while reading about bourbon?

Come on—you know that sounds fantastic.

So, grab one or more of these books, pair them with a beautiful bourbon, and expand your whiskey knowledge.

Buffalo, Barrels, & Bourbon

This brand-new bourbon book releases today on Amazon. In Buffalo, Barrels, & Bourbon, author F. Paul Pacult tells the story of the Buffalo Trace Distillery. The history of the most-awarded distillery in the world includes the American Revolutionary War, Prohibition, the Great Depression, and it’s still going strong.

The Bourbon Bible

Author Eric Zandona writes for Distiller Magazine and is the director of spirits information at American Distilling Institute. Zandona dives deep into bourbon in The Bourbon Bible, sharing notes on 100 of the world’s best expressions along with 20 classic bourbon cocktail recipes.

Kentucky Bourbon Country

We all know that while a luxury, traveling is the best way to understand our world. Wine lovers have an array of bucket-list destinations, such as Piedmont, Tuscany, Bordeaux, and the Napa Valley. Scotch devotees have Scotland. And bourbon fans have Kentucky. Author Susan Reigler reveals everything bourbon lovers need to know about traveling to Kentucky to learn about their favorite spirit. All that will be left after reading the third edition of Kentucky Bourbon Country is planning your own trip and booking your flights.

Pappyland

It’s hard to come up with any bourbon label more well known, sought after, argued about, and in some cases reviled, than Pappy Van Winkle. Wright Thompson tells the story not only of the (in)famous label and multi-thousand-dollar bottles but also of the family behind it all. Love it or hate it, you need to read Pappyland for the full story.

Bourbon Empire

Reid Mitenbuler tells the real story of the business of bourbon in Bourbon Empire. And let me tell you, it’s no boring essay on the ins and outs of supply and demand, P&L statements, distribution, and on- and off-premise consumerism. Rather, Mitenbuler reveals a history rife with underhanded political dealings, organized crime, “questionable” business practices, bootlegging, and much more intrigue.

Bourbon: The Rise, Fall, and Rebirth of an American Whiskey

Even people with only a passing familiarity with bourbon probably know the name Fred Minnick. The award-winning author sets out to learn just who should be given the credit for creating bourbon in Bourbon: The Rise, Fall, and Rebirth of an American Whiskey, winner of the 2017 Spirited Award for Best New Spirits Book.

Bourbon Curious

Fred Minnick returns with Bourbon Curious to convert his Kentucky Derby Museum classes into book form. Interestingly, this tasting guide is segmented into what Minnick identifies as the four main bourbon flavor profiles: grain, nutmeg, caramel, and cinnamon. Want to know how those profiles dominate bourbon? Get the book.

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9 Bottles for Bourbon Heritage Month

9 Bottles for Bourbon Heritage Month

by David Klemt

Bottle of Woodford Reserve Distiller's Select Kentucky Straight Bourbon on top of a map

One of the best elements of Bourbon Heritage Month is, undoubtedly, the opportunity to find and taste new expressions.

Given our love for finding new bottles, we’re sharing nine bottles to try this month.

Like our June 14 National Bourbon Day roundup, our suggestions for September run the pricing gamut. You’ll find a bottle under $20 and one with a $150 price tag.

The bottles below will also help your complete nine days of the 30 Days of Bourbon challenge. Who doesn’t love win-win situations?

$50 and Under

Evan Williams Bottled-in-Bond, $15

You don’t have to empty your wallet to enjoy a bonded bourbon. Also, doing so connects you with decades upon decades of bourbon distilling history and heritage. Evan Williams Bottled-in-Bond won’t break the bank and doesn’t skimp on quality, flavor or body.

Jim Beam Old Tub, $23

Speaking of bonded bourbons that won’t drain bank accounts, Jim Beam Old Tub is a limited edition, 100-proof expression that barely cracks $20 per 740ml bottle. This direct competitor to the bourbon above is neither carbon- nor chill-filtered. In fact, the distillery says the only filtering this liquid receives is of bits of wood from the barrels.

$51 to $99

Basil Hayden Toast, $50

Not only does Basil Hayden Toast receive its toasty profile from a second barreling, this bourbon features a new mash bill that includes brown rice. This is a smooth, subtle, 80-proof bourbon that practically begs you to relax and reflect to fully appreciate its nuances.

Henry McKenna Bottled in Bond, $65

There’s some controversy surrounding this 100-proof expression. That makes the bottle all the more compelling.

First, pricing can be as low as $35 per bottle SRP…if people hunting these bottles down get lucky. Some people report finding Henry McKenna Bottled in Bond for around $40, but most will say it’s between $65 and $80. Then there’s the fact that this small run bourbon isn’t exactly consistent between batches. That makes finding a bottling that really speaks to the consumer special.

Regardless of “controversy,” this bonded bourbon is aged for ten years, much longer than many other bottled-in-bond expressions out there.

Jack Daniel’s 10-Years-Old Tennessee Whiskey, $70

Here we go… On a technical level, Tennessee whiskey is bourbon. The process, up to a certain point, is identical: both must be at least 51 percent corn, and both must be aged in new, charred oak barrels. The big difference is the step that takes place just before the liquid is aged: it’s treated to a charcoal filtering.

So, please don’t come at us for including Jack Daniel’s 10-Years-Old Tennessee Whiskey on this list. Instead, seek out and try this new 97-proof offering from Jack Daniel’s.

Wild Turkey Kentucky Spirit, $65

This bourbon is for those looking for a single-barrel expression from one of the most recognizable names in bourbon production. Wild Turkey Kentucky Spirit rings in at 101 proof and is aged for eight years. Enjoyed neat, Kentucky Spirit delivers notes of almond, honey, leather, oak, pepper and vanilla, a full body, and a long finish.

$100 and Over

Old Forester Birthday Bourbon (2021 Edition), $130

September is a special month for bourbon lovers. Bourbon Heritage Month is the perfect time to splash out for high-dollar bottles. One of those is the industry’s first-ever vintage-dated bourbons.

For the unfamiliar, Birthday Bourbon has marked George Garvin Brown’s birthday, September 2, since 2002. As you may have suspected, George was the co-founder of Brown-Forman. This year’s Old Forester Birthday Bourbon is the product of 119 barrels that were filled on April 16, 2009, and aged for 12 years.

Woodford Reserve Master’s Collection Series No. 16 (Very Fine Rare Bourbon), $130

Whereas several bottles on this list pay homage to the rich history of bourbon production, Woodford Reserve Master’s Collection showcases the future. Now, Very Find Rare Bourbon is a nod to the past. However, the mission driving Master’s Collection is innovation. Special releases like Series No. 16 is produced with liquid from barrels that date back to 2003, which is the year that Chris Morris became Master Distiller.

Four Roses 2021 Limited Edition Small Batch, $150

Looking for a barrel-strength bourbon? Four Roses 2021 Limited Edition Small Batch is bottled at 114.2 proof. This bottling consists of four bourbons produced following four separate Four Roses recipes: a 12-year-old OESK, a 14-year-old OBSQ, a 16-year-old OESV, and a 16-year-old OBSV. To learn more about the Four Roses recipes, click here.

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5 Books to Read this Month: September

5 Books to Read this Month: September

by David Klemt

Flipping through an open book

This month’s fun and informative book selections will help you develop next-level culinary, beverage and leadership skills.

To review last month’s book recommendations, click here.

Let’s dive in!

Holy Smoke! It’s Mezcal! (revised second edition)

The world is steadily becoming more and more enthralled with all agave spirits. Mezcal, of course, helped spearhead this interest and the category’s growth. If you want a deeper understanding of mezcal, John P. McEvoy’s Holy Smoke! It’s Mezcal! is the book you’re looking for. Click here for the black-and-white version, and here for the full-color version.

Cocktails of the Movies: An Illustrated Guide to Cinematic Mixology New Expanded Edition

There’s no doubt that pop culture has an impact on food and beverage trends. In Cocktails of the Movies, authors Will Francis and Stacey Marsh take a look at cocktails featured in film. Not only are there recipes, you’ll find a history of each cocktail, the scene it was in, and artwork.

The Infused Cocktail Handbook: The Essential Guide to Homemade Blends and Infusions

One excellent way to set your bar program apart from the competition’s is with house infusions. Kurt Maitland’s The Infused Cocktail Handbook dives into what spirits pair best with specific ingredients, including bacon and gummy bears.

The Cocktail Seminars

As the story goes, author Brian D. Hoefling taught his fellow Yale students about cocktails and build techniques during his senior year. The Cocktail Seminars is a collection of five of Hoefling’s education seminars and spans 30 cocktail recipes. Along with technique, readers will learn about the history of cocktails, which they and their bar teams can leverage to engage with guests.

5 Levels of Leadership: Proven Steps to Maximize Your Potential

John C. Maxwell’s book 5 Levels of Leadership helps people become true leaders. Remember, becoming a leader is a journey in and of itself, not just a position you find yourself in.

Image: Mikołaj on Unsplash

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How to Help NOLA’s Hospitality Workers

How to Help NOLA’s Hospitality Workers

by David Klemt

Old bar sign hanging in the French Quarter of New Orleans, Louisiana

Hurricane Ida has left hospitality workers in New Orleans displaced and without work, stability or a sense of normalcy.

When Ida first made landfall, the storm was designated Category 4, meaning winds were between 130 and 156 miles per hour. The storm “weakened” to Category 2 with windspeeds up to 105 MPH.

When Ida hit Louisiana Sunday, August 29, it did so 16 years to the day that Hurricane Katrina struck New Orleans.

Multiple sources have reported New Orleans residents as saying Ida’s battering of the city felt as though it lasted longer and was stronger than Katrina.

Sadly, the damage and horrific memories of Katrina continue to reverberate throughout New Orleans to this day. Social media posts and news stories reveal residents of the city are already afraid they’ll be abandoned by the rest of the country.

We can’t allow that to happen.

Devastation

We won’t know the true toll Hurricane Ida has taken on New Orleans for some time. In fact, we won’t know just how severely ravaged the country is—from the South to the Northeast—for weeks, if not months.

Currently, the loss of life seems to be much, much lower in comparison to the casualties from Katrina.

However, the entirety of New Orleans lost power after Ida struck. The private company that provides power to New Orleans, Entergy, reported one million power outages.

Some outages have been fixed. But tens of thousands of residents remain without power—and therefore without air conditioning.

Per the Entergy website, it may take until September 8 for power to be restored in most neighborhoods. And that’s just in New Orleans. Cities and towns in parishes throughout the state of Louisiana may be without power for weeks.

Of course, power outages are just one issue. As Tales of the Cocktail CEO Eileen Wayner explained on an emergency episode of the Bar Hacks podcast, we won’t know about the breadth of Ida’s destruction for weeks, at the earliest.

We have no way yet of knowing about the true extent of: evacuees being relocated safely; access to clean water and food; property damage and loss; infrastructure damage; hospitalizations; and the toll on the city’s economy.

Disaster Relief

Tens of thousands of New Orleans residents have been displaced. The same goes for cities throughout Louisiana.

That means tens of thousands of hospitality industry workers are unable to return to their jobs. These workers, part of our hospitality family, must now navigate evacuation and survival without their steady sources of income.

In fact, they don’t even know if they’ll have a place of business to return to when they’re able to get back into their homes.

Responding immediately, Tales of the Cocktail has partnered with several organizations to provide relief to New Orleans hospitality workers.

These partners include:

For now, Wayner says the best way to support New Orleans hospitality workers is to donate to the above organizations.

Additionally, Wayner and Tales of the Cocktail board member Neal Bodenheimer plan to provide more information via Instagram Live on Wednesday, September 8 at 9:00 AM CST. Click here to make sure you’re following Tales on IG.

One of the keys to helping New Orleans and the city’s hospitality workers recover is to, as Wayner says, “keep the volume up.” So, please share their posts and the posts of their relief partners.

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Stand Out with Weird Holidays: September

Stand Out with Weird Holidays: September

by David Klemt

Stay Weird neon sign with purple background

Want to stand out from from other restaurants and bars in your area? Then commit to keeping it weird.

Several “holidays” are set against every date on the calendar, and September is no exception. These holidays range from mainstream to food-centric to weird.

Focus on the latter to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing?

Of course, you shouldn’t try to celebrate every holiday, weird or otherwise. And this month’s list in no way includes every odd holiday.

Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

For last month’s list, click here.

September 3: National College Colors Day

There are a few ways you can go about celebrating this holiday. If your bar or restaurant supports a particular college team, create a promotion that encourages guests to wear that team’s colors. You can also ask guests to wear their favorite college team’s colors…if there’s no risk of rivalries getting out of hand, of course.

September 4: World Beard Day

An entire day dedicated to celebrating facial hair? Sign us up! There’s a lot you can do with this holiday, even if that means going the other way and rewarding the clean shaven among us.

September 6: National Read a Book Day

It’s not exactly a secret that we love a good book, whether it’s about leadership, business, history, cocktails, food or fiction. Create a new promotion focused on inspiring people to read books or bring back last month’s Book Lover’s Day promo.

September 10: National TV Dinner Day

Delivery and takeout aren’t going anywhere. Even before the pandemic, these two lifelines helped many operators generate revenue. Several restaurants have come up with signature TV dinners and you can do the same.

September 12: National Hug Your Hound Day

People love dogs. People love other people’s dogs. If your business is dog-friendly, this is the day to encourage guests to bring their pooches to your restaurant, bar or hotel.

September 19: National Talk Like a Pirate Day

I doubt I have to tell you what to do this day. Brush up on your pirate and nautical lingo, feature themed cocktails like the Dark & Stormy, and if you have the capability, show a pirate movie or two.

September 22: Car Free Day

If it’s authentic to your brand and will resonate with your guests, create a promotion that encourages people to walk, ride their bikes, or otherwise get to your place by means other than traditional petrol-powered vehicles.

September 25: National Comic Book Day

Break out the comic book character-inspired cocktails and your favorite comic book movies on this day.

September 27: World Tourism Day

This is a great day to seek out partnerships with hotels and local tourism boards to drive out-of-town guests through your doors.

September 28: National Good Neighbor Day

We’ll always suggest that operators show their communities that they support them and are members in good standing. This is the perfect day to pay back the support you receive from the community.

Image: Dan Parlante on Unsplash

by David Klemt David Klemt No Comments

The 30 Days of Bourbon Challenge

The 30 Days of Bourbon Challenge

by David Klemt

Bourbon barrels resting in Buffalo Trace rack house

Today marks the start of Bourbon Heritage Month, the celebration of America’s native spirit.

Unlike National Bourbon Day, which takes place in the US on June 14, September provides us with a monthlong bourbon celebration.

I, for one, couldn’t be more excited to revisit some of the bottles in my home bar.

But there’s another way to celebrate Bourbon Heritage Month. And operators can participate.

Bourbon & Banter

In 2011, bourbon devotee and advocate Patrick Garrett founded Bourbon & Banter.

A team of devoted contributors soon followed and developed.

Bourbon & Banter’s initial mission was simple but powerful: “to spread the Bourbon Gospel.”

However, over the course of ten years, that mission has evolved. A robust community has formed around Bourbon & Banter. Today’s mission is to continue building that community while helping others “drink curious.”

Bourbon & Banter reviews bottles, keeps readers and followers current with relevant news and events, sells merchandise, and more.

But there’s something else this dedicated bourbon bunch does. Something that celebrates Bourbon Heritage Month.

30 Days of Bourbon

Normally, the first of the month is reserved by KRG Hospitality for a roundup of weird holidays. However, we’re disrupting our regular programming in the name of bourbon.

Bourbon & Banter is challenging bourbon aficionados, casual bourbon drinkers, and the bourbon-curious to participate in a monthlong challenge.

The premise of 30 Days of Bourbon is simple: drink a new bourbon every day for the entirety of September.

Equally as simple are the rules:

  • Only bourbons count. Sure, drink whatever you want. But only bourbon counts toward the challenge.
  • Tennessee whisky counts, as technically it’s bourbon. We don’t make the rules for whiskey or this challenge, so don’t @ us.

Speaking of technicalities, Bourbon & Banter provides the following in terms of what differentiates one bourbon from another:

  • Mash bills within a single brand: Each of Four Roses ten mash bills are unique and therefore count as individual bourbons. The same holds true for their limited editions and Small Batch blend.
  • Single barrel bourbons: Using Blanton’s as the example, the stoppers don’t indicate separate bourbons—the barrels do. So, look for different barrels or they don’t count as different bourbons.
  • Proof: Bourbon & Banter says Evan Williams Black and Green Labels are the same but that White Label is different due to the rules for bonded bourbons.
  • Non-distiller producer (NDP) bourbons such as those from MGP count as the final products differ from one another so greatly.

Accept the Challenge

Bourbon & Banter have created a convenient 30 Days of Bourbon calendar. beyond that, they’ve also made logo overlays for participants to use as they post about their progress.

Operators can participate by offering a special or otherwise highlighting a different bourbon each day in September. Encourage guests to return and track their progress using Bourbon & Banter’s calendar.

Use social media to announce the day’s bourbon or mark personal progress. Operators and participants should use the hashtags #30DaysOfBourbon and #BourbonHeritageMonth.

Obviously, operators should give credit to Bourbon & Banter for this challenge and their calendar, so make sure to tag their accounts: Instagram, Twitter and, Facebook. Also, visit them on YouTube and check out their Patreon.

Additionally, Bourbon & Banter has been asking participants to donate $30 to the charity of their choice during the 30 Days of Bourbon challenge for the last five years. Founder Garrett has also been rewarding participants with bourbon-related prizes randomly.

Of course, operators can also come up with their own rewards for completing the challenge at their venue.

Cheers!

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by David Klemt David Klemt No Comments

Bar Hacks: Tales of the Cocktail

Bar Hacks: Tales of the Cocktail

by David Klemt

Bartender pouring cocktails on bar

Tales of the Cocktail returns next month not only in a new format but with all-new features for 2021 and beyond.

Running from September 20 through 23, Tales of the Cocktail 2021 will be a hybrid event. The digital/in-person industry show is free for attendees this year.

Eileen Wayner, CEO of Tales of the Cocktail, and Neal Bodenheimer (a board member and operator) drop by the Bar Hacks podcast for this week’s episode to talk about the 2021 event.

Learn more below.

Hybrid Format

The 19th annual Tales of the Cocktail will offer something for everyone in the industry.

So, those who wish to visit New Orleans for Tales can do so. Also, the show will be accessible to attendees more comfortable with a digital experience this time around.

Anyone attending in person needs to know two things: First, Tales will adhere to New Orleans mask and vaccine mandates and policies.

Second, Hurricane Ida made landfall this past Sunday, knocking out power to more than a million people. In-person attendees should monitor the situation and be sensitive to what people in New Orleans are experiencing.

Intriguingly, Tales 2021 will feature brand activations not just in New Orleans but in other cities as well. Pop-ups are on the schedule for New York City and London. Tales will announce more as details emerge.

Tales Evolves

For obvious reasons, Tales will be different this year. However, that isn’t a negative—the event is evolving.

For instance, the Spirited Awards will take place this month. Acknowledging that it’s simply not fair or possible “to honor every award category for 2021,” this years awards will be different.

At this year’s event, the following categories will be awarded:

  • Helen David Lifetime Achievement Award
  • Pioneer Award
  • Timeless U.S. Award
  • Timeless International Award
  • Best: Cocktail & Spirits Publication; Cocktail & Spirits Writing; New Cocktail or Bartending Book; New Book on Drinks Culture, History or Spirits; and Broadcast, Podcast or Online Video Series

Of course, there are other new event features. On Sunday, September 19, Tales will host the Diversity Distilled Career Fair. A direct response to so many in the industry losing jobs and the current labor shortage, employers will post job listings; review resumes; and more.

Listen Today

Wayner and Bodenheimer share more details in this week’s Bar Hacks episode.

So, to find out what to expect about this year’s Tales of the Cocktail (and a bit about the future of the event), listen to episode 48 today.

Listen on Spotify, Apple Podcasts, Anchor.fm, or wherever you listen to podcasts. Cheers!

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How to Use RTDs for LTOs

How to Use RTDs for LTOs

by David Klemt

White Claw Ruby Grapefruit and pizza poolside

The RTD, aka ready-to-drink, category continues to grow and gain greater market share, particularly in the US.

However, the common association with RTDs is that consumers mostly drink them at home.

That begs a simple question: How can operators generate revenue with this popular, in-demand beverage category?

Massive Growth

Unsurprisingly, the RTD cocktail category is still one the rise.

These drinks are convenient. New brands come to market regularly. They tend to fall in line with rising consumer desire for lower-ABV options. And many brands speak to consumer desires—sustainability and outdoor interests, for example—via their visions and missions.

Per the IWSR, the US leads the charge when it comes to demand for RTDs. North America as a whole is driving growth.

However, the category grew 43 percent globally in 2020 alone. According to multiple sources, RTDs are worth USD $782.8 million. Projections have the category more than doubling by 2028: $1.7 billion.

Tequila and gin RTDs appear to be the most popular within the category, but rum, whiskey, and vodka are also growing.

So, what’s the point of all these numbers? Operators need to know what consumers are drinking and leverage that demand for the benefit of their businesses.

Simple LTOs

One of the most obvious ways to deliver on RTDs is to treat it like beer. Add a “Canned Cocktails” section and list your options. Or, hey, do what some venues do and add White Claw and other RTDs to the beer list.

After all, millions of people order canned beers every day in restaurants, bars, hotels, and entertainment and sports venues.

However, there are guests who perceive ordering an RTD instead of a traditional cocktail at a bar as a sub-par experience.

The bartender, after all, is just popping a top and handing over a can.

One way to elevate the experience is via limited-time offers. A great example comes from Nickel City, which has two locations in Texas: Austin and Fort Worth.

The award-winning neighborhood bar offers a monthly Boilermaker, and this month’s was the Rise & Shine:

 

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As you can see, a High Noon Grapefruit Vodka Soda comes with a 50/50 pour of Aperol and Altos Tequila for just $8.

Other restaurants and bars—with vessels large enough—are offering riffs on the Corona-rita with RTDs. The bar team builds the cocktail as usual, then inverts and inserts the RTD.

Such a drink can certainly be leveraged via monthly LTOs.

There are a few keys to succeeding with RTDs: understanding your guests, knowing your market, and getting creative. Guests willing to spend on the RTDs they enjoy at home while at your restaurant or bar? Great. Guests unwilling unless there’s added value? Convene your bar team and tap their creativity.

Image: Maria Oswalt on Unsplash

by David Klemt David Klemt No Comments

Let’s Talk About Rum Styles

Let’s Talk About Rum Styles

by David Klemt

Havana Club Mojito rum cocktail

Last Monday, August 16, was National Rum Day. Of course, millions of people drink rum every day. So, there’s really not a bad day to learn more about the many styles of this versatile spirit.

Obviously, we love restaurant and bar holidays. Just review Exhibits A and B, National Tequila Day and National Scotch Day.

But, we also love learning and teaching others about spirits and cocktails any day of the week. Today, let’s dive into rum!

Cheers!

Molasses vs. Juice vs. Syrup

There are three main types of rum in terms of the main ingredient distillers ferment to make this classic spirit.

First, the more common source: molasses from sugarcane. Then, there’s fresh sugarcane juice. Finally, rum can be made with sugarcane syrup.

However, there are also spirits like aguardiente made from the distillation and fermentation of fruit. Additionally, beet sugar can be an ingredient. However, many countries—including the US—require rum to be made from cane sugar.

Light Rums

Generally speaking, rums can be broken down into two characteristics beyond molasses, juice or syrup: light rum and dark rum.

White / Clear

It doesn’t get much lighter than clear, does it? Simply put, the production method for making a white or clear rum includes filtering out the color. Contrary to what some assume, these rums aren’t necessarily unaged: many rest for one or two years.

Again, speaking generally, these light rums are often less flavorful than other styles. Daiquiris, Mojitos and Piña Coladas tend to be made mostly using white or clear rums. Of course, it can be profitable to upsell those classics with golden, pale, dark, and premium aged rums.

Gold / Pale

One way to think about gold or pale rums is that they’re a step up in flavor profile. They also tend to receive longer aging times than their white and clear counterparts.

However, since they’re not normally the rums that are rested for particularly long times, they’re usually affordable.

Dark Rums

Dark

So, let’s kick this section off with the creatively named dark rum category called…dark.

To be clear, this category can include gold and pale rums, technically. When people refer to dark rums, that’s an awfully broad description. So-called “dark rums” can run the gamut from aged a couple of years to aged for incredibly long times. Not only do these rums not undergo a filtering process to remove their color, distillers may actually add color.

Black

Now, this is a more specific categorization among the catch-all “dark rum” descriptor.

When one encounters a black rum, they can expect several elements: dark in color, rich and bold flavor, a full body, and a rum made from molasses. Often, the barrels used to age black rums are given a heavy char.

Navy

This is another full-body rum. Arguably, this is the most traditional form of rum that harkens back to the 1600s.

It bears the name “navy” because it’s the style of rum that British Royal Navy sailors made famous. As many people are aware, rum was a staple ration on the Royal Navy’s ships.

Specialty

Drilling deeper, there are several categories of rum that are too specific to simply bear the label “light” or “dark.”

Flavored / Spiced

Prepare for amazement: This category of rums receives enhancements from spices and/or flavorings. Shocking, I know.

Coconut is among the most common rum flavorings. However, you’ll also find apple, pineapple, and even gingerbread.

In terms of spiced rum—hello, Captain Morgan—common spices are cinnamon, clove, and nutmeg.

Overproof

I’m willing to bet this label isn’t difficult for most people to figure out.

Speaking generally once again, most rum in the US and Canada weighs in between 40- and 50-percent ABV. Overproof rum, then, is a high-proof spirit.

Cask strength for rum can reach as high as 84.5-percent ABV, or 169 proof. Interestingly, the US prohibits rum over 155 proof from entering the country (in most cases).

In Canada, up to 190-proof spirits are legal.

Funky

This is an incredibly fun and unique style of rum hailing from Jamaica.

Jamaican funky rums offer the drinker the opportunity to try something different, bold, and that embodies the island country’s terroir. To make these unique rums, distillers often add what’s called “dunder” during the fermentation process. Dunder it leftover material from previous distillations, and when added in large quantities, it can be referred to as “muck.”

Get heavy in the muck and the rum gets truly, unforgettably funky.

Rhum Agricole

At the top of this article are the three main sources for rum: sugarcane molasses and sugarcane juice. Distillers produce rhum agricole by distilling pressed sugarcane sugar directly.

Also, rhum agricole was created in the island nation of Martinique. Now, many people have likely read that only Martinique distillers can make rhum agricole. The reality is more nuanced.

For a rhum agricole to be labled “Rhum Agricole AOC Martinique,” the product must meet specific requirements.

Cachaça

There’s a saying well-known by bar professionals across the globe: “No Negroni without Campari.” Well, there’s no Caipirinha without cachaça.

Also known as the National Spirit of Brazil, cachaça must be made from fermented sugarcane juice. The use of many species of trees throughout Brazil give distillers the opportunity to produce cachaça with terroir and distinctive flavor profiles.

Image: Christo Anestev from Pixabay

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