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September 1, 2022by David Klemt David Klemt No Comments

Stand Out with Weird Holidays: Sept. 2022

Stand Out with Weird Holidays: September 2022

by David Klemt

Want to stand out from from other restaurants and bars in your area? Then commit to keeping it weird.

Several “holidays” are set against every date on the calendar, and September is no exception. These holidays range from mainstream to “weird.”

Pay attention to the latter to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing?

Of course, you shouldn’t try to celebrate every holiday, weird or otherwise. And this month’s list in no way includes every odd holiday.

Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

For August’s list, click here.

September 5: Be Late for Something Day

You know what’s a great reason to be late from something? Enjoying an awesome meal or some great drinks with friends. Your bar or restaurant can provide that awesome meal and great drinks.

September 6: National Read a Book Day

As you know if you’ve been visiting KRG Hospitality throughout the week or subscribe to our newsletter, we love recommending good books. Cookbooks, cocktail books, hospitality industry history books, leadership books… We’re all about learning.

This is an excellent day to promote swapping books, recommending books, sharing books, etc.

September 8: National Ampersand Day

If there was ever a day that demands food/and or drink combos, it’s National Ampersand Day. For example, this is the perfect bar holiday to create a beer and shot limited-time offer menu.

September 13: National Positive Thinking Day

Restaurants and bars are the cornerstsones of their communities. One way operators and their teams can support their community is by ensuring they provide a positive experience.

On this day, encourage your community to stop in for a bite, a drink, a chat, and an overall happy, healthy time.

September 14: National Eat a Hoagie Day

No, hoagies aren’t weird…in Philadelphia. Everywhere else, it can sometimes be a “weird” thing to call a submarine sandwich. At any rate, guess what food you should create an LTO around on this holiday.

September 17: National Monte Cristo Day

You don’t have to agree with me, but this weird sandwich is my favorite. Sure, burgers are cool. But have you ever dipped a ham’n’cheese or turkey’n’cheese in egg, fried it, then dusted it with powdered sugar? Even weirder, have you used corn flakes as breading and then fried it? Put a few Monte Cristos on your menu to celebrate this glorious sandwich holiday.

September 22: Car Free Day

This one’s pretty simple: Encourage and incentivize your guests to use any mode of travel that isn’t a car/truck/SUV to come to your restaurant or bar. I, for one, will be opting for my motorcycle, which I don’t need to mention here but I’m going to anyway because I love it.

September 24: Innergize Day

First, a disclaimer: This isn’t a day celebrating a “performance” drink brand. Rather, Innergize Day is about relaxing and recouping. I’m sure you can see where your restaurant, bar or hotel fits in with this holiday.

September 25: National One-hit Wonder Day

This one’s simple: Commit to playing only one-hit wonders. People love nostalgia, particularly when it comes to music. Either create a playlist or hire a DJ, and if you’re feeling creative, put some themed drinks on your menu.

September 27: National Crush a Can Day

You don’t have to encourage your guests to literally crush cans to celebrate this day. Really, this is a great way to make people aware of your craft beers, RTDs, canned wines, and other canned beverages on your menu.

Image: Dan Parlante on Unsplash

August 17, 2022by David Klemt David Klemt No Comments

End the Month with this Sour Cocktail

End the Month with this Sour Cocktail

by David Klemt

End the month of August with a promotion focusing on one of the most popular members of the iconic sour cocktail family.

As I’ve been saying in several of this month’s articles, August is full of bar holidays. This month we celebrate Albariño, Cabernet Sauvignon, Pinot Noir, and Prosecco. And that’s just the wine holidays, which also include National White Wine Day and National Red Wine Day.

Additionally, National Rum Day and Mai Tai Day in August. Apparently, however, eight bar holidays just isn’t enough. And that’s awesome.

You see, we have another bar holiday to celebrate this month. National Whiskey Sour Day takes place on Thursday, August 25.

The Sour Family

Family, category, type… There are several ways to distinguish groups of cocktails.

And depending on your source preference, there are either a handful of families or at least twenty. Hey, why make things easy when we can obsess over minutiae and argue with our peers?

One of the most popular lists of families comes from Gary “Gaz” Regan, an icon in his own right. Sadly, he died on November 15, 2019. Regan’s 2003 book Joy of Mixology identifies “sours” amongst 19 other families.

In 1862, Jerry Thomas included several sours in his book The Bar-Tenders Guide. (a.k.a. How to Mix Drinks). You’ll find the Brandy Sour, Gin Sour, Santa Cruz Sour, and Whiskey SOur. However, a cocktail need not include “Sour” in its name to be part of this cocktail family.

Consider the characteristics of a sour: a base spirit, lemon or lime juice, and a sweetener. In some cases, also egg whites.

So, those defining elements place the Collins, Daiquiri, Margarita, French 75, Gimlet, Mojito, Paloma, Rickey, Sidecar, and Southside in the sour family. However, some would place the members of this group that call for a carbonated element into either the Champagne or so-called “sparkling sour” family.

Now, if you really want to get pedantic, the Whiskey Sour could be a member of the Punch family as well.

The Whiskey Sour

So, does it surprise you to learn that we don’t know the exact origin of the Whiskey Sour? As in, we don’t know precisely who to credit for creating this classic?

Well, it shouldn’t, as cocktail history is quite often murky and mysterious at best.

However, we know that the first appearance of the Whiskey Sour recipe is from Jerry Thomas’ The Bar-Tenders Guide. So, that means the cocktail was known in 1862.

Yet, it’s believed that this recipe was known for at least a hundred years prior. Interestingly, one can argue that the Whiskey Sour is sibling to Grog. In the 1700s, British Vice-Admiral Edward Vernon commanded captains to allow sailors to purchase sugar and limes to make their watered down rum rations taste better.

Hey, sounds like a base spirit, lemon or lime juice, and sweetener to me.

Alright, that’s enough history for you to share with your guests. To celebrate National Whiskey Sour Day, create a handful of LTOs. This can be as easy as offering a Whiskey Sour menu featuring an array of bourbons or other whiskeys. Additionally, you can menu a signature Whiskey Sour and have variants such as the New York Sour or Penicillin accompany it.

Also, if your local legislature permits the discounting of alcohols, you can offer a discount on Whiskey Sours. For food pairings, consider barbecue pork dishes, Cheddar cheese, or brie.

“Gaz” Regan’s Cocktail Families

For the curious, below is the list of cocktail families according to “Gaz” Regan, in alphabetical order:

Beer- and Cider-based
Bottled
Champagne
Cobblers
Duos and Trios
French-Italian
Frozen
Highballs
Hot
Infusions
Jelly Shots
Juleps
Milanese
Muddled
Orphans
Pousse-cafes
Punches
Snappers
Sours
Tropical

Image: Ambitious Creative Co. – Rick Barrett on Unsplash

August 12, 2022by David Klemt David Klemt No Comments

Celebrate Two August Bar Holidays with Rum

Celebrate Two August Bar Holidays with Rum

by David Klemt

If you and your team have a commitment to programming and promotions, you have to love all the bar holidays available to you in August.

Not only are there six wine holidays in August, there are two holidays that call for rum. In fact, August is National Rum Month.

On August 16 you have the opportunity to program for National Rum Day. Obviously, rum is a legendary spirit with loads of history. So, you’ll want to honor it correctly—get creative and pull out all the stops.

Of course, one excellent way to celebrate rum is with famous perfect builds of classic rum cocktails. One of these classics is the iconic Mai Tai. Oh, yeah—that’s the other rum holiday in August!

After you program for Tuesday, August 16, prepare for Mai Tai Day on Tuesday, August 30.

June 30 is NOT Mai Tai Day

Now, if you Google “National Mai Tai Day” or “Mai Tai Day,” you’ll get an interesting result. You’ll see that some say National Mai Tai Day is June 30.

Well, Trader Vic’s says that’s absolutely not the case. In fact, a proclamation from the City of Oakland declares August 30 is Mai Tai Day.

On August 30, 2009, at-large councilmember Rebecca Kaplan made it official.

But why, I hear you asking (maybe, possibly), should we take Kaplan’s word for it? For me, it’s because Trader Vic’s themselves confirm that August 30 is “the real” Mai Tai Day.

Okay, but why should we take Trader Vic’s word for it? Because Trader Vic himself is the inventor of the Mai Tai.

Fact not Fiction

As I often point out when diving into cocktail history, much of what we “know” about certain drinks is lore. Either we simply can’t be 100-percent certain about a cocktail’s origins or multiple people are given the credit.

I mean, in some cases multiple people take the credit (and the glory) for themselves.

However, that’s not the case with the legendary Mai Tai. We know that Victor J. “Trader Vic” Bergeron is the classic cocktail’s creator.

Getting inspiration from traveling and operator peer Donn “Don the Beachcomber” Beach, Bergeron transformed his bar Hinky Dink into Trader Vic’s.

So, what do many (most, if we’re honest) operators like to do when they open or rebrand their business? Come up with a signature drink or dish.

In the case of Trader Vic’s, the Mai Tai was born.

The Real Mai Tai

Interestingly—perhaps sadly—the Mai Tai is often the subject of “mistreatment.” In part, we can blame Trader Vic for this.

Now, before you break out your pitchfork, I’m not vilifying Trader Vic. However, he did refuse to share his Mai Tai recipe with others. Author Wayne Curtis explains that this secrecy is “why we have so many bad Mai Tais with pineapple juice and other hideous additions.”

Those hideous additions? Juices, an array of rum styles, floats, garnishes beyond a lime shell and mint sprig… It’s likely you’ve never seen consistency in Mai Tai builds.

As Trader Vic himself tells it: “I took down a bottle of 17-year old rum. It was J. Wray & Nephew rum from Jamaica—surprisingly golden in color, medium bodied but with the rich pungent flavor particular to the Jamaican blends.”

So, that dispels the notion that you use a light rum and a dark rum to build a Mai Tai. He also only added orgeat, orange curaçao, rock candy syrup (the recipe calls for demerara simple), and fresh lime juice.

To be fair, it’s said that the popularity of the Mai Tai forced the J. Wray & Nephew rum (almost) to “extinction.” Rumor has it that original bottles can command auction prices of $50,000 or more.

Trader Vic’s Original Mai Tai Recipe

A lot of us like to put our spin on things. However, there’s an official recipe from the official creator of the Mai Tai.

So, let’s honor Trader Vic and his iconic creation. Below is the recipe that most closely follows the Trader Vic’s spec. Obviously, nobody expects you to track down a $50,000 bottle of rum to follow the original with ruthless precision.

1 oz. Light rum
1 oz. Dark rum
Fresh lime juice (keep half of the squeezed lime’s shell)
0.5 oz. Orange curaçao
0.25 oz. Orgeat
0.25 oz. Simple syrup
Fresh Mint Sprig
1 cup Crushed ice

Add crushed ice to a shaker. Some bartenders also add some ice cubes. Next, add the liquid ingredients, and shake. Pour—without straining—into a double Old Fashioned glass. Garnish with the lime shell and mint spring. That’s right—the original recipe doesn’t call for a pineapple wedge or cherry.

Image: Blake Wisz on Unsplash

August 2, 2022by David Klemt David Klemt No Comments

Stand Out with Weird Holidays: August 2022

Stand Out with Weird Holidays: August 2022

by David Klemt

Want to stand out from from other restaurants and bars in your area? Then commit to keeping it weird.

Several “holidays” are set against every date on the calendar, and August is no exception. These holidays range from mainstream to “weird.”

Pay attention to the latter to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing?

Of course, you shouldn’t try to celebrate every holiday, weird or otherwise. And this month’s list in no way includes every odd holiday.

Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

For July’s list, click here.

August 5: National Work Like A Dog Day

It probably sounds like this day is all about being as productive as possible at work. However, National Work Like a Dog Day is a celebration of service animals (mainly dogs). So, this is the day to invite your guests with service animals to grab a bite and drink and make new friends—four-legged and otherwise—at your bar or restaurant.

August 8: National Happiness Happens Day

This is a day that focuses on finding happiness wherever we can. And as we know, there’s plenty of happiness to be found in local restaurants and bars. National Happiness Happens Day is a blank canvas on which to create a fun, engaging promotion.

August 8: National Dollar Day

For the history nerds out there—and I say that with reverence, not ridicule—the first US dollar was minted in 1794. Leveraging this holiday is as simple as offering a food or drink item for $1. Of course, that’s if such a discount is legal where you’re operating. And I recommend requiring the purchase of a full-price item to receive the discount.

August 11: National Rasberry Bombe Day

If you’re not familiar with the raspberry bombe, you’re probably not alone. This tasty treat isn’t a commonly known dessert item. A raspberry bombe is a pastry that consists of heavy cream, sugar, candied fruit (raspberries, in this case), and nuts placed in a spherical design. The bombe is then frozen before being served. Bonus points for adding rum before freezing.

August 12: National Vinyl Record Day

There are a couple ways to celebrate this holiday. One, you can require your house DJ or hired gun to spin actual records. Two, you can team up with your local vinyl store to create a mutually beneficial promotion. Get a little creative and celebrate that warmest of sonic mediums, the vinyl record.

August 15: Discovery Day

This day likely isn’t very weird to Canadians. In particular, it’s well-known among those familiar with the Yukon. But for the rest of us, this is a celebration of the discovery of gold in this famed area. Celebrate with gold-flaked F&B items, caramel-drizzled desserts and cocktails, and whatever else you can think of where gold makes sense.

August 20: World Honey Bee Day

Where would we be without the honey bee? Not in a good place at all, that’s where. Perfect your Bee’s Knees and other cocktails that feature honey. And, of course, feature honey in some creative places on your food menu as well.

August 27: National Just Because Day

Obviously, this is another awesome blank-slate cocktail. You can essentially create any promotion you want to celebrate this day. Why? Because whatever you choose to do, it’s just because.

August 29: According to Hoyle Day

Here’s an odd one for you. On According to Hoyle Day, you live life according to one of the 300 (!) games for which Edmond Hoyle wrote the rules. This day certainly requires getting creative but card games and cocktails do go hand in hand.

August 31: National Eat Outside Day

Hey, guess how this day is celebrated…

Image: Dan Parlante on Unsplash

July 27, 2022by David Klemt David Klemt No Comments

One White Wine, Two Wine Holidays

One White Wine, Two Wine Holidays

by David Klemt

In August, operators and their front- and back-of house teams can celebrate two restaurant and bar holidays with one white wine.

Obviously, that means two bites at the apple—or grape (my apologies, I’ll see myself out)—in the same week. In turn, that generates revenue and move wine inventory.

Okay, so what wine does double duty in August? Albariño, a popular white wine with origins in Portugal. In fact, there are two countries that dominate Albariño production, Portugal and Spain.

On Monday, August 1, your guests have the opportunity to celebrate International Albariño Day. Just three days later, August 4, we have National White Wine Day. How convenient!

As we know, while many of today’s guests have their favorites and stick to them, they like to try new things. This August, add Albariño to your Chardonnay, Moscato, Pinot Grigio, and Sauvignon Blanc lineup.

So, what do you need to know about Albariño? Let’s take a look at this refreshing white wine below.

The Wine Nerd Stuff

As I say above, Albariño traces its origins to Portugal. In its home country, this varietal’s name is Alvarinho.

Most people who are familiar with Albariño are familiar with bottles from Spain. So, Albariño is the same grape as Alvarinho.

Call it by either name, this white wine is an Old World wine. In fact, some of these vines are a few hundred years old. For those wondering, Old World wines come from Europe, speaking generally. And New World wines? Well, they come from anywhere not in Europe.

However, there is indeed New World Albariño. Also, if you happen to operate a restaurant or bar in North America, these New World versions can be easy to acquire.

Unsurprisingly yet conveniently, there are wineries producing Albariño in California. Of course, these California Albariños are different than their Portuguese and Spanish counterparts. California’s Central Coast wine region is warmer than Spain’s cool Galicia region.

The Flavors and Aromas

Alright, so what’s Albariño like on the nose and palate, and how does it finish? To answer these questions, let’s look at the Old World wine first.

Again, I’m speaking about this white wine in broad strokes. You and your staff will need to taste a few bottles to understand their nuances.

So, Portuguese and Spanish Albariño tends to be light-bodied and dry, with high acidity. On the nose, expect peach and citrus like grapefruit, lemon, and lime. You may also detect a hint of wet stone, owing to its minerality.

On the palate, there’s usually a touch of salinity, plenty of acid, and notes of grapefruit, honeysuckle, nectarine, honeydew, and granite. Expect a long, dry finish.

Now, since Old World versions tend to be grown in cool climates, they tend to be light-bodied. Since Californian Albariño grows in a warmer climate, its characteristics are different.

Generally speaking, California Albariño is medium-bodied in comparison to its Old World counterparts. The Californian wines tend to have both floral and tropical notes on the nose. Along with the notes one would expect from Spanish and Portuguese wines, California Albariño can also feature orange and elderberry flavors.

Don’t Forget the Food

Obviously, wine pairs well with food—that should go without saying. And it would have too, but I said it.

Anyway, maximize guest spend by including your back-of-house team for your International Albariño Day and National White Wine Day promotions.

For this varietal, think lighter foods. Seafood, freshwater fishes, chicken, tofu, salads, grilled vegetables, and fruits pair well with Albariño.

Of course, you’ll also want to consider cheese pairings. So, try your Albariños with Chèvre, Manchego, Burrata, Feta, Gruyère, and Brie.

You have time to add some crisp, delicious Albariños from multiple regions to your menu. Create two promotions that showcase these wines and lure in your guests with irresistible pairings.

Cheers!

Image: World of Wine Porto, Portugal (Hayffield L on Unsplash)

July 25, 2022by David Klemt David Klemt No Comments

Blasphemy! National Scotch Day Cocktails

Blasphemy! National Scotch Day Cocktails

by David Klemt

Psst! Don’t tell the purists but this article encourages the adulteration of Scotch by combining it with other ingredients to make *gasp!* cocktails.

Now, I jest…mostly. To be fair, I don’t often encounter purists who scoff or outright lost their minds if someone doesn’t enjoy their favorite spirit neat. However, it does happen every now and again. Seriously, it shouldn’t really matter how someone decides to order and enjoy their drinks. Want to order Johnnie Walker Blue Label with soda? Go for it.

So, below you’ll find cocktails rather than bottles for National Scotch Day. Sure, you can contact your reps, incur costs, and bring in some boast-worthy bottles. However, you can also spotlight what you already have on hand with revenue-generating Scotch cocktails.

No, you won’t find Scoch & Soda or the Rusty Nail among the recipes below. I would hope you and your bar team already have those down since they’re essentially two-ingredient drinks.

Also, I’ll award bonus points to anyone who locks eyes with a Scotch snob as they gulp down a Glenmorangie Signet Penicillin. Sure, that’s petty of me; it’s also fun. What are the bonus points good for? Hey, why are you asking so many questions?

A quick note: If you’d rather go with food on this holiday, check out our Scotch and cheese pairing article.

Penicillin

So, I’m going to start with my personal favorite Scotch cocktail. If you’re a KRG Hospitality regular, you already know this is one of my favorite drinks in general.

This is a modern-day classic—the Penicillin dates all the way back to the early 2000s. Operator, bartender, and cocktail creator calls for two types of Scotch to make this delectable drink.

2 oz. Blended Scotch
0.75 oz. Lemon juice, freshly squeezed
0.75 oz. Honey-ginger syrup (1 cup honey, 1 cup water, 1 6-inch bit of peeled and thin-sliced ginger)
0.25 oz. Peaty Islay Scotch to float
Candied ginger to garnish

Prepare a rocks glass with ice. Add first three ingredients to a shaker with ice, and shake until well chilled. Strain into the rocks glass and float Islay Scotch on top. Then, garnish and present.

For the syrup: Combine syrup ingredients in a saucepan and bring to boil. Reduce, simmer for five minutes, and set aside overnight in refrigerator. The next day, strain through cheesecloth.

Rob Roy

If you want to be flippant about it, the Rob Roy is a Scotch Manhattan. Of course, it’s easy to make that argument as cocktail historians believe the Rob Roy is an homage. At any rate, both are true classics, dating back to the late 1800s.

One of the fun elements of the Rob Roy is creating a signature version. Obviously, the Scotch and vermouth selection will impact the flavors of this drink. So, come up with a combination all your own to make this one of your bar’s specialties.

2 oz. Scotch
0.75 oz. Vermouth (equal parts sweet and dry vermouths to make a Perfect Rob Roy)
0.75 oz. Angostura Bitters
Brandied cherries to garnish

You’ll want to ensure you have chilled cocktail or Nick & Nora glasses on hand before starting this build. Combine the first three ingredients in a mixing glass with ice. Stir unti well chilled and strain into chilled glass. Spear cherries, garnish, and serve.

Bobby Burns

Interestingly, some believe this cocktail is a riff on the Rob Roy. So, why not have Rob and Bobby on your National Scotch Day drink menu?

Now, the drinks are similar, but the flavor profiles are vastly different. After all, the ratio of Scotch to vermouth is 1:1, and the recipe uses Bénédictine rather than bitters.

1 oz. Blended Scotch (supposedly, this should be at least 12 years old)
1 oz. Sweet vermouth
0.5 oz. Bénédictine
Lemon peel to garnish

Of course, this is where the argument that the Bobby Burns is a version of the Rob Roy gets stronger. See the build instructions for the Rob Roy above? Do the same, but garnish with a lemon peel.

Blood & Sand

Oddly enough, we don’t know the creator of this drink. We do know it appears in Harry Craddock’s The Savoy Cocktail Book, published in 1930. However, we don’t know for certain that he’s the inventor.

At any rate, we do know this 1:1:1:1 cocktail is delicious and a hit with whiskey fans.

0.75 oz. Scotch
0.75 oz. Cherry Heering
0.75 oz. Orange juice, freshly squeezed
0.75 oz. Sweet vermouth
Orange peel to garnish

Again, make sure you have chilled glassware to build this cocktail. In this case, coupes and cocktails. Combine all ingredients but the garnish in a cocktail shaker with ice and shake well. Next, strain into the glass, then garnish and present.

Rusty Compass

So, this build is a bit different from the others in that it calls for a particular Scotch and two specific liqueurs. Also, this one is bold as the Scotch you’ll use is rather powerful.

Obviously, this is a bit like a Rusty Nail, so you shouldn’t have any trouble with the recipe.

2 oz. Compass Box The Peat Monster
01.75 oz. Drambuie (for making Rusty Nails, too)
0.5 oz. Cherry Heering (which you have on hand for making Blood & Sands)
Orange twist to garnish

As you’re probably already guessing, you combine all the ingredients but the garnish in a shaker with ice for this build. Shake it, strain it, and garnish it. Oh, and you’ll want to present this in a coupe.

Image: Ambitious Creative Co. – Rick Barrett on Unsplash

July 21, 2022by David Klemt David Klemt No Comments

Cheese Pairings: Wine, Beer, Spirits

Cheese Pairings: Wine, Beer, Spirits

by David Klemt

National Wine and Cheese Day is Monday, July 25, so let’s take a look at pairings that will get mouths watering.

According to historians, people have been pairing wine with cheese for several centuries. And per scientists, this legendary pairing makes a lot of sense.

Cheese is, obviously, fatty. Further, fat is oily. Then we have alcohol, which is astringement. When we eat cheese or other fatty/oily foods, they coat the mouth. As we also know, alcohol tends to dry out our mouths.

So, the theory as to why pairing cheese with wine works comes down to balance. Of course, there’s a term for this balance you likely know: mouthfeel.

However, science has an additional theory about wine and cheese. For this theory, we look at the “flavor spectrum.” Flavors that are far apart from one another are often pleasant to us.

As an example, not many of us would appreciate a slice of cheddar cheese on top of a cheddar cheese-flavored cracker dipped in cheddar cheese sauce. That would be monotonous and boring.

Wine Pairings

Chardonnay and Camembert
Riesling and Raclette
Gewürztraminer and Edam
Pinot Grigio/Gris and Parmigiano Reggiano
Chenin Blanc and Chèvre
Sauvignon Blanc and Gouda
Champagne and Brie
Prosecco and Asiago
Rosé and Havarti or Fontina
Pinot Noir and Gruyère
Merlot and Camembert or Gorgonzola
Shiraz (Australian-style varietal) and sharp Cheddar or smoked Gouda
Syrah (French-style varietal) and Pecorino or Roquefort
Malbec and Manchego
Sangiovese and Fontina or Parmigiano Reggiano

Beer Pairings

Perhaps your guests would prefer to celebrate National Wine and Cheese Day with a substitution. Like, for instance, swapping out wine for beer.

Well, it turns out cheese goes great with many styles of beer.

American Pale Ale and American Cheddar
Amber Ale and Gouda or Brie
Witbier and goat cheese
Hefeweisen and Feta
American Lager and Mozzarella
American Pilsner and Chèvre
IPA and Parmigiano Reggiano or Blue Cheese
Brown Ale and Gouda
Porter and Muenster or Gruyère
Stout and Blue Cheese

Spirits Pairings

Hey, beer isn’t the only beverage that we can swap with wine. Interestingly, several categories of spirit pair well with cheese.

As with wine and beer, it’s crucial to try pairings with specific spirits before offering them to guests.

Vodka and Cheddar or Blue Cheese
Gin: London Dry and Pecorino; Genever and Triple Cream Brie; Plymouth and Époisses de Bourgogne
Brandy and Butterkäse
Rum and Fontina
Mezcal and aged Cheddar or Pecorino
Tequila: Blanco and Brie or Feta; Reposado and Manchego; Añejo and Parmigiano Reggiano
Bourbon and Parmigiano Reggiano
Rye and Gouda
Irish whiskey and Brie or Camembert
Scotch: Light-bodied and Comté; Full-bodied and Stilton. For a deeper dive into pairing Scotch with cheese, click here.

Image: Allison Kettlety on Unsplash

July 1, 2022by David Klemt David Klemt No Comments

Stand Out with Weird Holidays: July 2022

Stand Out with Weird Holidays: July 2022

by David Klemt

Want to stand out from from other restaurants and bars in your area? Then commit to keeping it weird.

Several “holidays” are set against every date on the calendar, and July is no exception. These holidays range from mainstream to “weird.”

Pay attention to the latter to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing?

Of course, you shouldn’t try to celebrate every holiday, weird or otherwise. And this month’s list in no way includes every odd holiday.

Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

For June’s list, click here.

July 5: Workaholics Day

We may be in the midst of the Great Resignation but people are still working too hard. They’re too busy and experiencing too much stress.

So, this Workaholics Day, encourage your overworked, workaholic guests to unwind with your and your staff. They need to sign out, unplug, and escape.

July 7: National Dive Bar Day

Ah, the dive bar. Whether you consider this hospitality institution a dive, neighborhood bar, or local watering hole, it’s worthy of celebration.

If you’re a dive or neighborhood bar owner, this is your day to pull out all the stops. You run a cornerstone of your community—time to party with the neighborhood!

July 8: Video Games Day

Okay, video games in and of themselves aren’t weird. Well, the weird games are weird but you know what I mean.

Have TVs and consoles? Arcade games? Put them front and center with your marketing. Come up with a tournament and get your guests playing. And, of course, a limited-time, themed cocktail menu also works.

July 12: National Simplicity Day

We all know what KISS (not the band) stands for: Keep It Simple, Stupid. Quick note: I’m not calling you stupid.

Simple, of course, tends to be quicker, and people appreciate fast service when they’re thirsty. This is definitely the day to perfect highballs and two- or three-ingredient cocktails.

July 13: Embrace Your Geekness Day

Look, we’re all geeks about something. A geek doesn’t have to conjure stereotypical images of so-called nerds. Certainly, the term shouldn’t mean someone’s an outcast.

A geek is passionate and that should be admired. You should know what your guests are into and how to engage with them about their passions.

July 17: World Emoji Day

Hey, want to create a creative LTO that will be fun for guests to decipher? Come up with ways to name and, if you really want to get into it, describe your F&B with emoji.

July 20: National Moon Day

You and your team can celebrate this day a couple of ways. Of course, the obvious way is to craft a moon, space-, sci-fi, and/or astronaut-themed LTO.

Or, for a more outside-the-box promotion, you can always look up moon-based conspiracy theories and make that your theme.

July 23: National Hot Dog Day

It’s obvious that hot dogs aren’t inherently weird. However, you can encourage your kitchen team to put their heads together and come up with truly “weird” or unusual (but enticing) LTO hot dogs.

July 29: National Get Gnarly Day

Eager to engage your bar team? Looking to push them to come up with some unique cocktails and beer-and-shot combos? This is the holiday to get them to get gnarly and creative.

July 31: National Mutt Day

If your bar or restaurant is dog friendly, this holiday is your time to shine! Encourage your guests to bring their adorable mutts. Bonus points for offering an LTO menu featuring dog-safe F&B.

Image: Dan Parlante on Unsplash

June 19, 2022by David Klemt David Klemt No Comments

Raise a 7&7 to National Dive Bar Day

Raise a 7&7 to National Dive Bar Day

by David Klemt

We celebrate one of the most hallowed of drinking establishments on July 7, also known as National Dive Bar Day.

Look, we love a visit to a high-end, luxurious cocktail bar. But there’s nothing quite like discovering a casual, comfortable, unpretentious bar that feels like home.

Often times, the local watering hole is a cornerstone of a given community. So, we’re looking forward to the fifth annual National Dive Bar Day in just over two weeks.

You should have plenty of time if you’re a dive or neighborhood bar owner to create your National Dive Bar Day promotion.

A Little History

It’s hard to believe that National Dive Bar Day is a mere five years old. In fact, Seagram’s 7 Crown launched the first annual celebration in 2018.

Not only does this holiday honor a true institution, Seagram’s donated $25,000 to the National Trust for Historic Preservation on its inception. (This year, Seagram’s 7 Crown is supporting Main Street Alliance.)

This makes a lot sense when you think about it. After all, dive bars are often located in a historic building or are landmarks themselves.

Some people may not like it, but drinking culture is an integral part of many a community across not just America, not just North America, but the world.

Not so long ago a bartender could set beers and shots in front of two people with opposing views and they’d find common ground to bond over. The optimist in me hopes we can return to those days, visiting our local neighborhood bars and focusing on what we all have in common rather than letting ourselves grow further divided.

Where some people see a “just” a dive bar, those of us in the know see social and cultural centers that support neighborhoods and communities.

Given their commitment to unpretentious and welcoming service, we need to support and protect our local dives.

What Makes a Dive Bar?

There are some key elements that set dive bars apart from other drinking establishments.

Characters on both sides of the bar, inexpensive drinks, familiar bar food, and an approachable feel are, I would say, the hallmarks.

Now, there are those who think a dive bar also includes an “earthy” smell, to be generous. They may also feel that they call dirty buildings with questionable structural integrity home.

However, “dive” doesn’t have to mean filthy. First and foremost, a dive bar needs to be comfortable and welcoming. Filth tends to give off an unwelcoming, dangerous vibe. That’s not exactly the spirit of hospitality.

Just as a great dive bar should be clean, it should also have a solid F&B program. Inexpensive doesn’t have to mean cheap. Oh, and no, the staff doesn’t have to be surly and untrained.

Dives are Neighborhood Bars

When I first learned about Nickel City, as an example, I saw what a dive bar should be. Both locations, Austin and Fort Worth, are described by co-owner Travis Tober as “anytime bars.”

Nickel City commits to serving the community, and they’re open when people need them. In fact, as you’ll learn during episode 50 of the Bar Hacks podcast, Tober made sure they were open to serve people during the infamous winter storm of 2021 that shut down much of Texas.

In speaking with Tober and reading other interviews with him, I learned that he prefers the term “neighborhood” to “dive.” Due in part to the negative perception some have of dive bars, I can understand his preference.

In my opinion, the difference lies in subtle but important nuances. However, I’ll probably still refer to neighborhood bars as dive bars.

Either way, Nickel City is a dive bar done right and a concept that other operators should certainly study. Nickel City is exemplary, a standard that dive/neighborhood bars should aspire to reach.

The 7&7

As far as Seagram’s is concerned, the 7&7 is “the quintessential Dive Bar drink.” It’s difficult to argue: it’s a highball, it’s fast and simple to make, it’s refreshing, and it shouldn’t be pricey.

But, hey, if you’ve never made or ordered one, here’s the recipe:

1.5 oz. Seagram’s 7 Crown
0.5 oz. 7UP
Slice of lime to garnish

Simply prepare a highball glass with ice, add Seagram’s 7 Crown and 7UP, and stir. Then just stir, garnish, and serve.

Cheers!

Image: Florencia Viadana on Unsplash

Maker's Mark bourbon bottle on top of barrel

June 14, 2022by David Klemt David Klemt No Comments

National Bourbon Day: 2022 Bourbon Trends

National Bourbon Day: 2022 Trends

by David Klemt

Happy National Bourbon Day, a holiday celebrating one of America’s greatest creations and contributions to the whiskey world.

Hyperbole? I really don’t think so. Bourbon is a wholly American spirit that enjoys global demand.

We may not know the name of the first person to produce a bourbon. Like so many spirits and cocktails, the origins are mostly the stuff of myth and legend.

However, historians do believe America’s whiskey is named for the House of Bourbon, a French dynasty. So, some claim that the spirit is named for Bourbon Street in New Orleans. Still others say Kentucky’s Bourbon County is the inspiration for this whiskey’s name.

At any rate, it’s assumed bourbon was first produced in the 18th century. About a century later, the spirit became what we know it as today.

Additionally, bourbon is officially “distinctive product of the United States,” according to official recognition by Congress as of 1964.

That’s a lot of history and lore. But what about what’s going on now? Well, let’s take a look.

Barrel Finishing

Obviously, rules can sometimes stifle creativity and innovation. In fact, Andres Faustinelli of BEARFACE Whisky says as much on episode 75 of Bar Hacks.

Clarifying, Faustinelli took the Master Blender role at BEARFACE because there are fewer rules for Canadian whisky production than other spirits.

However, there’s a flip-side to that coin. Sometimes, the more rules in place, the more creative people get in navigating them.

One way this manifests is through barrel finishing. We’re seeing a lot labels boasting about unique or otherwise attention-grabbing barrel finishes.

Rum casks, Cognac casks, Armagnac, sherry, a slew of wine-barrel finishes… Obviously, throughout the world of whiskey this has become a popular element of production.

One caveat, though, is that distillers and blenders must avoid stunt finishing. If the finish doesn’t enhance their signature bourbon it’s inauthentic and consumers will turn their backs.

Bottled in Bond

Hey, look—more history! Bourbon, as we all know, has quite the past.

Adulteration—putting crap in the bottle that doesn’t belong there—was such a problem centuries ago that governments chose to step in. (I mean, it’s still a problem but we don’t have the time right now.)

The US government got involved in 1897 to protect consumers with the Bottled-in-Bond Act. Boiled down, a bottled-in-bond whiskey:

must be produced during a single distilling season; and
made by a single distiller; and
has to be crafted at a single distillery; and
the whiskey needs to be aged in either a federally bonded warehouse; or
otherwise aged under federal supervision for a minimum of four years; and
then be bottled at 100 proof.

Oh, and I learned that a distillation season is either January through June or July through December. ABC: (A)lways (B)e (C)learning. Don’t you judge me…

Obviously, the bottled-in-bond requires a large investment of both money and time. And obviously that investment is a barrier that distillers must consider carefully. No doubt, however, that investment can pay off with consumers.

Single Barrel

Let’s call this bourbon trend what it is: The trend.

For the past few years single-barrel bourbons (and other spirits) have been sought-after by restauranteurs, bar owners, private clubs, retailers, consumers, and collectors.

Again, this is a trend that requires a significant outlay from distilleries. But it’s clear that the time and money is, at least for now, worth it.

In most cases, single-barrel pours command higher menu prices. And with the luxury category continuing to grow, single-barrel bourbons should enjoy a boom for quite some time.

Anyone who has visited Woodford Reserve, as an example, can see how popular their single-barrel program has become. There are some incredible names on that list…

MGP

The following three letters once drew the ire of any whiskey drinker: MGP.

Back in the day, which was maybe two or three years ago, a brand “sourcing” their whiskey rather than distilling it themselves was sacrilege.

MGP was attacked for pumping out low-quality liquid regularly. Blogs, social posts, conversations in bars… For years, MGP was on its way to pariah status.

Now, the turns have tabled. As long as a brand is transparent—which may be the real trend here—about the liquid in their bottles, sourcing whiskey is no longer a negative.

In fact, according to some spirits sites and publications, there are consumers seeking out MGP-sourced brands.

So, these are some trends to consider when building out your bourbon program. Happy National Bourbon Day, and cheers!

Image: Zhivko Minkov on Unsplash