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Campspot’s Top Canadian & US Campgrounds

Campspot’s Top Canadian & US Campgrounds

by David Klemt

Small campervan made from VW Beetle on the side of the highway

Campspot helps campers, road-trippers, and adventurers select their next place to call home when traveling throughout North America.

Visitors to the Campspot site will find reviews and lists of amenities for more than 230,000 campgrounds.

Further, they select ten campgrounds across several categories for their Campspot Awards. Below, the top ten Campspot campgrounds for 2024 in Canada and the US. Oh, and there’s a bonus section for the five glamping sites that earned Campspot Awards.

However, I’ve done more than just share a few awards lists. In this article, I’ve also shared what basics and amenities these campgrounds have in common, and a number of standout features.

It’s important for current and future campground operators to know what guests expect, and what will make their visits memorable (in a good way).

Let’s check out this year’s award winners!

2024 Campspot Awards: Canada

  • Pathfinder Camp Resorts: Agassiz-Harrison, 4.6 stars (Agassiz, British Columbia)
  • Pinnacle Trails Resort, 4.4 stars (Yellowhead County, Alberta)
  • Sun Retreats Sherkston Shores, 4.4 stars (Sherkston, Ontario)
  • Village Des Écluses, 4.4 stars (Pointe-des-Cascades, Québec)
  • River Run Resort & Grill, 4.2 stars (Kingsclear, New Brunswick)
  • Dinosaur Trail RV Resort & Cabins, 4.1 stars (Drumheller, Alberta)
  • Yogi Bear’s Jellystone Park™ Camp-Resort: Kingston, 4.0 stars (Kingston, Nova Scotia)
  • Candle Lake Golf Resort, 4.0 stars (Candle Lake, Saskatchewan)
  • Logos Land Resort, 3.7 stars (Cobden, Ontario)
  • Pacific Playgrounds Oceanside Resort, 3.2 stars (Black Creek, British Columbia)

2024 Campspot Awards: US

  • Brialee Family Campground, 4.9 stars (Ashford, Connecticut)
  • Greenbrier Campground, 4.9 stars (Gatlinburg, Tennessee)
  • Jackson Rancheria Casino & RV Resort, 4.9 stars (Jackson, California)
  • Stonebridge RV Resort, 4.9 stars (Maggie Valley, North Carolina)
  • Ocean Grove RV Resort: St. Augustine, 4.8 stars (St. Augustine, Florida)
  • Paradise by the Sea Beach RV Resort, 4.8 stars (Oceanside, California)
  • Santa Cruz Redwoods RV Resort, 4.8 stars (Felton, California)
  • Canyon View RV Resort, 4.7 stars (Grand Junction, Colorado)
  • Verde Ranch RV Resort, 4.7 stars (Camp Verde, Arizona)
  • Sun Outdoors Myrtle Beach, 4.5 stars (Conway, South Carolina)

Amenities & Trends

When one takes a good look at both lists, a few commonalities jump out.

Most notably, the inclusion of the word “resort” in most of the above campground names. In fact, eight of the ten campgrounds on Campspot’s Canadian list feature the word. That number drops by just one on the American list.

This makes sense, of course. When people see the word “resort,” it speaks to an elevated guest experience. So, when people are making plans and searching for somewhere to camp, finding a resort may be a more attractive proposition.

One they’re there, though, what’s the actual experience? What are the amenities helping guests make their selections and, hopefully, converting them to repeat guests?

I took a look at each campground and found these in common, starting with the basics:

  • bathrooms
  • dump station
  • garbage
  • general store
  • Internet access
  • laundry
  • showers

Many campgrounds (or RV resorts) also feature experiential amenities:

  • availability of alcohol
  • arcade
  • bike rentals
  • dog park
  • hiking
  • hot tub / sauna
  • ice cream
  • pavilion
  • pool
  • playground
  • snack stand
  • sports (basketball, volleyball, fishing, paddle boats, etc.)

There are, of course, some more unique amenities, such as:

  • arts and crafts (Verde Ranch)
  • gaga ball (Logos Land)
  • golf cart rentals (Candle Lake, Sun Retreats)
  • mini-golf (Pinnacle Trails)
  • outdoor theater (Pinnacle Trails)
  • restaurant (Jackson Rancheria, Ocean Grove, Santa Cruz, Sun Outdoors, Sun Retreats, Village Des Écluses)
  • shuffleboard (Verde Ranch)
  • waterpark (Pinnacle Trails, Sun Retreats, Verde Ranch)

Bonus: 2024 Campspot Awards: Glamping

  • Blue Mesa Adventure Pods at Elk Creek Campground, 5.0 stars (Gunnison, Colorado)
  • Buck Hill Campground, 5.0 stars (Newland, North Carolina)
  • Jellystone Park™ Camp-Resort: Glen Ellis, 4.7 stars (Glen, New Hampshire)
  • Smokiam RV Resort, 4.6 stars (Soap Lake, Washington)
  • Westward Shores Cottages & RV Resorts, 4.2 stars (West Ossipee, New Hampshire)

Notably, the top two glamping campgrounds on this list don’t use the word “resort.”

Moreover, Jellystone Glen Ellis and Westward Shores feature dozens of attractive amenities. For example, both have access to a beach and a restaurant. Guests can also play laser tag, rent golf carts, access cable TV, and take part in arts and crafts.

At Jellystone Glen Ellis, guests can play mini-golf or enjoy a waterpark. People who enjoy boating will be happy that Westward Shores has a boat launch.

Interestingly, none of the campgrounds on the Canada, US, or glamping lists notes cornhole as an amenity. With so many offering horseshoes, I would’ve thought cornhole would also be available.

Image: Tiffany Bauer on Pexels

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by David Klemt David Klemt No Comments

The World’s 50 Best Hotels: 2023

World’s 50 Best Reveals the top Hotels

by David Klemt

The Guildhall in London, England

The inaugural ceremony took place at Guildhall in London, England.

The World’s 50 Best launches their inaugural World’s 50 Best Hotels list and recognizes the finest hotels and resorts across six continents.

Mark Sansom, content director for the World’s 50 Best Bars, revealed this new list on episode 90 of the Bar Hacks podcast. That episode was published in January of this year.

Adding the World’s 50 Best Hotels to the World’s 50 Best portfolio makes perfect sense.

The organization first began ranking restaurants in 2002. In 2013, the World’s 50 Best Restaurants introduced regional lists, including Asia’s 50 Best Restaurants.

Then came the World’s 50 Best Bars in 2009. In 2012, the list celebrated its inaugural awards ceremony. The first regional list was launched in 2016, and North America’s 50 Best Bars was kicked off in 2022.

F&B, of course, pairs perfectly with travel. To have food, beverage, and travel under one umbrella shows the World’s 50 Best’s commitment to evolving and celebrating the best of hospitality as a whole.

As you’ll see below, this inaugural list is undeniably impressive. The World’s 50 Best Hotels have set an incredible standard with this list of properties.

That begs a question: If these are the winners for 2023, what amazing hotels and resorts will earn placements on the list in the coming years?

Congratulations to the first 50 winners to earn spots on the list!

The World’s 50 Best Hotels 2023: 50 to 11

  1. Hôtel de Crillon (Paris, France)
  2. Six Sense Ibiza (Portinatx, Ibiza, Spain)
  3. Equinox New York (New York City, New York, United States of America)
  4. The Savoy (London, England, United Kingdom)
  5. NoMad London (London, England, United Kingdom)
  6. The Oberoi Amarvilas (Agra, Uttar Pradesh, India)
  7. Atlantis the Royal (Dubai, United Arab Emirates)
  8. Badrutt’s Palace (St. Moritz, Switzerland)
  9. The Siam (Bangkok, Thailand)
  10. Eden Rock (St. Barths)
  11. Desa Potato Head (Seminyak, Bali, Indonesia)
  12. Hoshinoya Tokyo (Tokyo, Japan)
  13. Amangalla (Galle, Sri Lanka)
  14. The Newt (Bruton, England, United Kingdom)(winner of the Carlo Alberto Best Boutique Hotel)
  15. Soneva Jani (Maldives)
  16. Four Seasons Astir Palace (Athens, Greece)
  17. Cheval Blanc (Paris, France)
  18. Hotel Du Cap-Eden-Roc (Antibes, France)
  19. Gleneagles Hotel (Auchterarder, Scotland, United Kingdom)(featured on the Bar Hacks podcast)(winner of the Art of Hospitality Award)
  20. La Réserve (Paris, France)
  21. Park Hyatt Kyoto (Kyoto, Japan)
  22. Le Bristol (Paris, France)
  23. Capella Singapore (Singapore)
  24. Rosewood São Paulo (São Paulo, Brazil)
  25. The Maybourne Riviera (Roquebrune-Cap-Martin, France)
  26. Aman New York (New York City, New York, United States of America)
  27. Four Seasons Madrid (Madrid, Spain)
  28. Royal Mansour (Marrakech, Morocco)
  29. The Connaught (London, England, United Kingdom)
  30. Borgo Egnazia (Savelletri, Puglia, Italy)
  31. Le Sirenuse (Positano, Campania, Italy)
  32. Hotel Esencia (Tulum, Quintana Roo, Mexico)
  33. Nihi Sumba (Wanokaka, Sumba Island, Indonesia)
  34. Raffles Singapore (Singapore)
  35. Claridge’s (London, England, United Kingdom)
  36. Singita Lodges – Kruger National Park (Kruger National Park, South Africa)(winner of the Flor de Caña Eco Hotel Award)
  37. Aman Venice (Venice, Veneta, Italy)
  38. Chablé Yucatán (Chocholá, Yucatán, Mexico)
  39. The Calile (Brisbane, Queensland, Australia)
  40. Capella Bangkok (Bangkok, Thailand)(winner of the Nikka Best New Hotel Award)

The World’s 50 Best Hotels 2023: 10 to One

  1. Mandarin Oriental Bangkok (Bangkok, Thailand)
  2. Four Seasons Firenze (Florence, Tuscany, Italy)
  3. One&Only Mandarina (Puerto Vallarta, Jalisco, Mexico)
  4. Soneva Fushi (Maldives)(winner of the Lost Explorer Best Beach Hotel Award)
  5. La Mamounia (Marrakech, Morocco)
  6. Aman Tokyo (Tokyo, Japan)
  7. The Upper House (Hong Kong)
  8. Four Seasons Bangkok at Chao Phraya River (Bangkok, Thailand)
  9. Rosewood Hong Kong (Hong Kong)
  10. Passalacqua (Moltrasio, Como, Italy)

The Lodge at Blue Sky, a property in the Auberge Resorts Collection, in Park City, Utah, USA, earned the Lavazza One to Watch Award. Also, 28-year industry veteran Sonu Shivdasani OBE, the co-founder and CEO of Soneva, took home the SevenRooms Icon Award.

This year’s top hotel, Passalacqua, has been welcoming guests for barely a year. However, the property itself was built in the late 1700s for Count Andrea Lucini Passalacqua.

After undergoing a three-year restoration, the intimate hotel proudly offers guests stunning views of Lake Como. Owned by the family behind the 84-key Grand Hotel Tremezzo, Passalacqua features just 24 keys. The suites are spread out between the primary villa, the country-house-styled Palazz, and Casa al Lago, which is located close to the waters of Lake Como.

This is truly a deserving winner, an ultra-luxe but relaxing resort. Moreover, Passalacqua shows that a resort with just two dozen keys can compete against hotels several times its size.

Image: David Holbrook

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Hospitality Mindset: Hotel Edition

Hospitality Mindset: Hotel Edition

by Jennifer Radkey

Red neon "hotel" sign in Copenhagen

Mindset can dictate one’s level of happiness but what some people don’t realize is that it also impacts their business and everyone in it.

Moods like happiness or hostility. Growth or fixed worldviews. Positivity versus negativity. For operators and leadership team members, mindset doesn’t exist in a vacuum. Rather, one’s attitude affects and influences staff, guests, and others.

So what is mindset exactly?

Simply stated, mindset is an individual’s usual attitude or mental state. It reflects someone’s way of thinking and motivates their actions. So, why is it important to be aware of your mindset?

Well, if your mindset dictates how you show up in your life each and every day, it will influence all parts of your life.

Your thoughts about yourself, others, your business, your opportunities and your challenges… All influenced by your mindset. Your mindset can either hinder or promote your overall well-being and success in life.

The interesting thing about mindset is that it has the ability to changeif you want. It can also be influenced by your environment and those around you. These facts led me to question if the different sectors of the hospitality industry face unique mindset challenges.

To find answers and gain further insight I decided to turn to our team at KRG Hospitality for their thoughts. In turn, I’ve written a series of hospitality mindset articles. To read the first entry in this series, the Bar Edition, please click here.

In this article I’ll explore the hotel industry, with thoughts from hospitality consultant Kim Richardson. Follow the series as I explore mindset in restaurants, hotels, bars, and start-up operations.

Let’s dive in!

The Hotel Industry

The hotel industry is vast and can be segmented into different sectors. These sectors include: lodging and accommodation, food and beverage, travel and tourism, entertainment and recreation, and timeshare and meetings.

Not only is the industry vast in its sectors, there are an array of categories. There are motels, inns and resorts, and independent, boutique and global brands. Budget, midscale, and luxury properties, and everything in between.

Different types of hotels will vary slightly in their management styles and success challenges, but most will share common mindset themes.

Successful Operators

Operating a successful hotel takes a certain mindset. You need to be organized, open-minded to growth strategies, mindful of your sectors and how they interact with each other, and responsive to the needs of your teams.

Curious about what makes one hotel stand above another, I asked Kim what contributes to a successful operator. She responded with the perspective of a general manager of a large hotel, and then from the perspective of an owner of a small boutique hotel.

“One thing that really sets the hotel world aside from the rest of the hospitality industry is the multiple facets of the different departments,” says Kim. “You’re essentially running several businesses inside of one business. All of these different departments’ successes and failures impact the other departments. I think it’s important for operators and general managers to truly have a pulse on what’s going on throughout the building and, more importantly, when a department has a success or failure, how the other departments contributed to that.”

When it comes to smaller boutique hotels or inns, Kim believes that “the ability to wear many hats and jump in as needed” is a crucial success skill for owners as they often work with a much smaller team and may need to be more hands on. Hand in hand with the ability to multi-task and wear many hats is having excellent time management skills.

Whether you are the GM of a large hotel or an owner of a small boutique hotel, it is essential to constantly “have a pulse on the business coming in the door.”

Operator Challenges

Operators need a positive, strategic, growth mindset to be successful in the hotel industry. This is a mindset that needs to be consistently cultivated, as there are challenges that will affect your daily thoughts, beliefs, and attitudes.

When asked what specific challenges hotel operators face that may affect their mindset, Kim shared her thoughts, again from the perspectives of a large hotel GM and that of a smaller boutique hotel owner.

Accountability

Being responsible for and held accountable to all levels of positions in your establishment can be exhausting, stressful, and frustrating.

“A general manager of a hotel has a lot of people to answer to. They have people above them in corporate making demands of them on a daily basis (budgets, goals, etc.). They have staff that they employ and need to keep happy. They have guests they need to keep happy,” Kim says. “With this many responsibilities, time management alone can be stressful. Finding a happy medium is close to impossible. Not every decision you make is going to please all three parties. This position can suffer from burnout just as much as the rest of their team.”

Overwhelm

Operators of boutique hotels and inns fall into danger of taking on too much themselves while feeling the success of their venue lies entirely on their shoulders.

Burnout, fear, and exhaustion are all possibilities in this situation.

“In a small boutique hotel, the owner and operator wears many hats,” says Kim. “They are often having to jump in and run many departments. If you’re short staffed in one area, you’re going to have to jump in. This can create a situation where you’re spending so much time working in the business that you struggle to work on growing the business. The overall stress of the success of the business is much more when you own your own hotel. Competing against big hotels with larger marketing budgets and known names can be a challenge.” 

Employee Challenges

Your team also experiences their own unique set of challenges that can affect their well-being and mindset.

Being aware of these challenges is important if you hope to create a culture of respect, collaboration, and trust.

When asked what specific challenges hotel staff face, Kim had some insights.

On Demand

It’s no secret that the hotels operate in a 24-hour industry. No matter what time of day or night, a hotel never truly “sleeps.” This on-demand atmosphere can be stressful for your team.

“Since the building is open 24 hours, guests tend to think you are also available 24 hours,” Kim says. “There is always the possibility that you could get a call at any time when you’re not working. Not only does the guest perceive you as always available, some managers expect the same from you, too.”

Broken Telephone

Working in a 24-hour environment means that you may not always be working with the same people every shift. In establishments with several departments, you may never have direct interaction with a lot of your team.

This can all lead toward miscommunication, frustration, and blame.

“Communication can fall short,” explains Kim. “There can be people who work in other departments that you are never in the building with at the same time. There are typically many procedures in place to communicate between departments, but things still get missed.”

Harmful Beliefs in the Hotel Industry

How you feel about the people you work with and/or work for can have major impacts on your overall mindset.

If your daily thoughts regarding your team are negative, it suddenly becomes very challenging to create a successful hotel. Why would they be excited to come to work and proud of your hotel if their efforts are only ever met with negativity?

The hotel industry has a few specific, common harmful beliefs that are prevalent in many establishments. Being aware and knowing how to acknowledge and combat these beliefs is crucial to creating a more positive work environment.

Assumptions

When I asked Kim what one of the most prevalent harmful beliefs operators harbor about their teams, she discussed the assumptions that are often made.

“I think proprietors sometimes think that what they’re asking is easy and doable,” posits Kim. “When a business is not doing well they tend to look at the quality of their staff versus quality of the processes.”

Assumptions without clarity or reason can be extremely harmful to your workplace culture. Not only are operators holding assumptions about their team, but their team holds assumptions about leadership.

Staff often feel that operators and members of the leadership team are out of touch with the reality of their market, and that they place unrealistic expectations on them. There are assumptions made that leadership does not want them to succeed personally.

“Revenue goals are increased just because they want more money but haven’t put thought into whether or not it’s attainable to make the money,” says Kim. “Operators don’t want to see people get bonuses, so in turn they raise goals. Doing well one year will only hurt you in the next year because all goals will be raised. Staff feel overworked and underpaid, leading them to believe that ownership is cheap and always giving a two-person job to one person.”

Toxic Culture

The last thing that any hospitality business needs is a toxic culture. A toxic workplace culture encourages and breeds negative mindsets on all levels.

How can you be successful if your team dreads coming in for their daily shift?

I asked Kim what can create toxic culture in a hotel, and she shared her thoughts and experiences.

“One of the biggest challenges that I always felt in hotels is the divide amongst departments. It’s very similar to the front-of-house, back-of-house animosity that often exists in restaurants,” shares Kim. “One department always feels that another department was not mindful of how their decisions impact their department. What I came to realize is sometimes that’s true and sometimes it’s not.  There’s always going to be that person who decided to make the decision that was best for their day or made them look good in accomplishing their own job.”

“However, I don’t think that is the intention of most people,” continues Kim. “With so many different types of roles in a hotel, you will never understand all of the inner workings of another department. Each department has to make the decision that best accomplishes their goal for the guest and their department. When the communication breaks down between departments and there is no understanding of how they impact each other, animosity is created.”

Moving Forward

Understanding the challenges that operators and staff are currently facing and acknowledging the importance of a growth mindset and the need for change, what positive changes have been occurring in the industry as a whole?

“Some hotels have increased wages. Some have been more open to hybrid positions of remote and on-property work since the pandemic,” Kim says. “However, there are some that are now trying to do away with those. Also, there are only a few departments in the hotel that can benefit from this as many of them need to be on property to do their jobs.”

“Overall, I haven’t seen a ton of change. There are still so many people struggling with work-life balance in the hospitality industry,” Kim continues. “I just talked to a friend the other day who has told me for years that she’s a lifer in hotels and she’s never going anywhere. She is the last person I thought I’d hear this from, but she’s feeling burnout and is not sure how much longer she can last. This is someone who is excellent at their job. Really understands the business, is a hard worker, team player, willing to go the extra mile. How many people do we find like that, that we are throwing away by putting unachievable standards on?”

Room for Improvement

Although some operators are becoming more aware of the well-being of those working in this industry, there are still many changes that need to happen. Kim believes that there are three simple changes that need to happen.

“We need to stop losing people that want to be lifers over things like burnout and lack of work-life balance. Genuine gratitude and respect from superiors goes a long way. Better communication and accountability are a must,” says Kim.

Final Thoughts

Hotels are a complex entity with many moving parts. It takes a strategic and positive mindset to ensure success and a happy work environment.

The reality is that there will always be challenges that will affect your thoughts and behaviors. You will have bad days but that is all they are: bad days.

It is the leader who can recognize these setbacks as temporary and use them to fuel their mindset towards making positive change who will come out on top.

I’ll leave you with a few last words of wisdom from KRG Hospitality hotel and restaurant consultant Kim Richardson.

“When guests come to stay at a hotel, it is their home for the duration they are there. They are there much longer than grabbing a cup of coffee or a night out to dinner. They can feel the demeanor of the staff,” says Kim. “Positive work environments exude happiness for the guests. When the employees are unhappy, the guests leave unhappy. Mindset can be contagious, and while the internal feelings trickle down to the guests, it starts way before that. If a positive energy is being given off from the leaders in the building, it can have a great impact on the staff, which then impacts the guests.

Cheers to personal and professional well-being!

Image: Marten Bjork on Unsplash

KRG Hospitality Mindset Coaching, 2023 Icon

by David Klemt David Klemt No Comments

Ocean’s Summertime Celebrations

Ocean Casino Resort Summertime Celebrations

by David Klemt

Exterior of Ocean Casino Resort at sunset

Ocean Casino Resort is celebrating an impressive milestone all summer long through creative local business partnerships.

This summer, the resort will reach its fifth anniversary. The festivities will begin May 26, a month before Ocean’s “birthday.”

However, rather than focus solely on the resort and casino, Ocean is choosing to celebrate the community it serves as well. These fifth birthday activations and initiatives are an excellent lesson for operators across all hospitality business categories.

I’m sure operators—all hospitality professionals, really—will agree that restaurants and bars are integral elements of any community’s bedrock. Increasingly, the same can be said of hotels. In fact, large hotel groups are investing in the development of smaller imprints that are tasked with the mission of serving locals and local businesses.

When a restaurant, bar, hotel, or nightclub reaches annual milestones, it’s largely due to community support. Sure, businesses in destination cities benefit greatly from tourist visits. However, for most markets, longevity is anything but assured without local backing and buy-in.

It’s clear that the importance of local support isn’t lost on Ocean. This summer’s celebrations include several local partnerships and community initiatives to pay that support back.

Local Partnerships

Last year, the Ocean leveraged the demise of the Choco Taco. So far in 2023, Ocean has supported Philly and KC during the Big Game, and gotten creative with cocktails that raised funds for the Girl Scout Troops of Southern and Central New Jersey.

Local partnerships are key to Ocean’s five-year celebration:

  • The Seed: Created Seeds of the Ocean for Ocean’s five-year anniversary.
  • Tennessee Avenue Beer Hall: Seeds of the Ocean lager will also be available at this local beer hall.
  • Rhythm & Spirits: Joining forces with Little Water Distillery to feature their gin in the Oceans 5 cocktail.
  • Little Water Distillery: Their Rusted Revolver Indigenous Gin is the star of the Oceans 5 cocktail, mentioned above. The distillery has also created the Chocolate Cake Martini, featuring Bar 32 chocolate shavings.
  • Hank Sauce: For those who prefer their celebrations spicy, Ocean and Hank Sauce have collaborated on Across the Boards. This hot sauce will accompany food items at restaurants inside Ocean.
  • Tony Boloney’s: They’ve created the High 5 pizza to celebrate Ocean’s birthday. This is another collaboration within a collaboration, as it features Seed of the Ocean lager and Across the Boards hot sauce.
  • Bar 32: What celebration is complete without something sweet? Bar 32 (a bean-to-bar chocolatier) and Ocean will be offering three commemorative chocolate bars: the Berry Pretzel Bar, Party Pretzel Bar, and Salty Peanut Butter Bar.
  • Mudgirl Studios: Ocean has commissioned several handmade, one-of-one pieces from this non-profit that will be featured not just in common areas on the property but also in some of the guest rooms.
  • Atlantic City Arts Foundation: To help celebrate its fifth birthday, Ocean has collaborated with the ACAF for a three-panel mural that will have a home at Tennessee Avenue Beer Hall.

Creative & Compelling

What I find most notable about these local partnerships is how several of them intertwine.

Not only did Ocean commission an exclusive beer, a local restaurant chain is using it for a pizza. That same restaurant chain is also using a hot sauce Ocean had created to celebrate their milestone. There are other collaborations that bring Rhythm & Spirits, Little Water Distillery, and Bar 32 together.

However, Ocean is doing more than just supporting a select group of local businesses. Mudgirl Studios employs and empowers at-risk, homeless and formerly incarcerated women. The ACAF, as one would imagine, inspires and empowers people to pursue the arts. Both support and strengthen communities throughout Atlantic City, and Ocean is giving back by supporting them.

In addition to all of that, the celebrations kick off on Memorial Day Weekend with a $300,000 sweepstakes. All in, there will be more than $5 million in promotions and giveaways in play over the course of this summer. From June 24 to July 4, Ocean is putting up one million dollars for a second sweepstakes.

Then there are Tesla giveaways, birthday fireworks, the Birthday Bar Pop-up Experience at 1927 Lounge inside Ocean Resort Casino, and Ocean’s sponsorship of the Atlantic City Beer and Music Festival.

Nola's Bar & Lounge inside Ocean Casino Resort

Look for Ocean’s birthday drinks at property bars like Nola’s Bar & Lounge

Again, it would be easy for Ocean to have simply planned a celebratory weekend, week, or month, focusing solely on themselves. Instead, they’re involving several small businesses and community organizations.

Takeaways

Do I expect restaurant and bar operators to somehow offer $5 million in giveaways to celebrate a milestone? Or even $300,000? Perhaps a Tesla?

No, of course not.

However, I do think operators should really put thought into celebrating their annual milestones. Surviving the first 12 months is a huge achievement. Making it through the first 18 months and hitting the two-year anniversary is just as challenging.

So, operators should take four to six months to plan their celebrations. Additionally, they should view these events as a way to thank the community for supporting them. And, of course, that includes being grateful for beneficial business relationships.

When considering marking these achievements, it’s wise to include local businesses. Craft brewers and distillers, local farmers and vintners, non-profit organizations… All the better if the selected partners can collaborate with one another to make the celebration and partnerships that much more impactful.

Operators should take a page out of Ocean’s celebration handbook and look for creative, thoughtful collaborations. Doing so lifts up others and pays local support forward, in turn making the entire community stronger.

It’s perfectly acceptable for an operator to be proud and celebrate milestones. But it’s even better for operators to celebrate those who help them thrive.

Images courtesy of Ocean Casino Resort

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