Who Was the Legendary King Gambrinus?
by David Klemt
Just who is Gambrinus, the cultural icon beer lovers honor and celebrate on April 11, King Gambrinus Day?
Most simply, he’s an excellent excuse to enjoy a pint. More importantly, he’s a fantastic reason for operators to execute a beer promotion to drive traffic and revenue.
But who was Gambrinus? And was he actually a king?
Let’s dive in!
A King?
Gambrinus may want a word with Budweiser. After all, they’ve claimed the title “King of Beers” since around the 1950s.
If one runs a search for Gambrinus and scans the results quickly, he was a king. Although, other sources identify him as a duke. Or maybe he was a count.
Intriguingly, he’s often referred to as the inventor of beer. Sometimes, he’s lauded as the patron saint of beer.
Gambrinus is also known as the embodiment of joviality, conviviality, and incredible feats of drinking. Legend has it, he could put away 144 beers in a single sitting.
And how did he become credited with this most magnificent of creations? In a completely natural way, of course.
As the totally reasonable story goes, Gambrinus was taught the secret to brewing beer over 500 years ago by the Egyptian gods Osiris and Isis.
However, a German historian has said this character was based on another mythical character: Gambrivius. This German king, who may also have been named Gampar, also learned beer brewing by Isis and Osiris.
In other words…Gambrinus very likely never existed.
Gambrinus, Cultural Icon
Real or (most likely) not, Gambrinus is deeply embedded in beer and brewing culture.
There are breweries, restaurants, and bars that feature Gambrinus—as a king, of course—around the world.
In fact, if one takes a look at a can of Victoria beer, they may find the fabled king in the logo. He’s wearing regal finery and holding a beer aloft, admiring it.
And should anyone find themselves in Porte Alegre, Brazil, they’ll find Restaurante Gambrinus. Guess who the restaurant’s name pays homage to.
Of course, the king has made it America. Reportedly, Pabst Brewing has commissioned at least three Gambrinus statues. The first iteration was crafted in 1967 and is named King Gambrinus, Legendary Patron of Brewing.
So, fine—King Gambrinus Day doesn’t honor a “real” king. Is that such a bad thing? What we’re really celebrating on April 11 is beer itself.
We’re paying homage to brewers, breweries, and beer lovers across the globe. There’s nothing wrong with celebrating what some call the nectar of the gods, and others call the drink of kings.
Before April 11, take a look at your beer menu and program. Review how your bar team pulls and serves a pint. Make certain you know what beer-loving guests want to drink, and have plenty on hand.
Let’s all raise a pint to Gambrinus, king, duke, count, or mythical figure. Cheers!
Image: engin akyurt on Unsplash