Programming

A DJ performing from an elevated both, with lights and fog going off over the crowd
by David Klemt David Klemt No Comments

Spectacle ROI vs Scene Retention: The Two Financial Logics of Nightlife

One of the biggest misunderstandings in modern nightlife is assuming the business runs on a single economic system. It doesn’t.

A sold-out Saturday doesn’t mean your model works, it just means your event worked.

What looks like one category from the outside is actually operating on two fundamentally different financial logics. Some venues run on Spectacle ROI, monetizing attention in spikes through high-impact nights. Others run on Scene Retention, monetizing repeat behavior through habit, identity, and belonging.

Both models can succeed. However, they require different strategies, risk tolerance, and expectations.

Nightlife hasn’t just split culturally, it has split economically.

by David Klemt

A DJ performing from an elevated both, with lights and fog going off over the crowd

Spectacle ROI: The Event Model

Spectacle-driven venues operate like live events.

Revenue is concentrated into big nights, big bookings, and big production. Talent becomes a headliner rather than background. Lighting, visuals, and room energy are core parts of the product. VIP sales function as a structured access economy.

The goal isn’t consistency, it’s impact.

Spectacle venues are built to answer one question: How big can this night be?

When this model hits, it hits hard; a single night can outperform several average weeks. The upside per activation is significant.

The trade-off is structural. Spectacle relies on novelty, meaning programming must refresh constantly, and attention fades faster than loyalty. Without momentum, gravity weakens quickly.

Scene Retention: The Habit Model

Scene-driven venues operate more like cultural infrastructure.

Revenue comes from repeat behavior, not single-night spikes. Guests return because the space feels familiar, aligned, and socially meaningful. Programming cadence matters more than headliner scale, and identity and community replace spectacle as the primary draw.

The question here isn’t how big the night can be, it’s how often the same guests return.

The Scene model builds more slowly than its Spectacle counterpart. This model rarely produces explosive revenue peaks. The retention that the Scene model generates compounds: loyalty stabilizes revenue, and acquisition pressure drops. The venue becomes part of a guest’s social routine, not just an occasional destination.

Scene doesn’t monetize moments, it monetizes habits.

The Revenue Split in Plain View

Spectacle operates on ROE, return-on-event; Scene operates on retention.

One monetizes attention in spikes; the other builds gravity that compounds over time.

That difference shows up everywhere operationally.

The Nightlife Revenue Split

Dimension Spectacle ROI Model Scene Retention Model
Core Goal Maximize revenue per night Maximize guest lifetime value
Economic Engine Event spikes Habit formation
Revenue Pattern Volatile, high peaks Stable, compounding
Guest Motivation Occasion, visibility Belonging, familiarity
Programming Strategy Big moments Consistent rhythm
Marketing Focus Reach, hype Relationship, trust
Risk Profile High Moderate to low
Talent Dependency High Moderate
Growth Style Fast, unstable Slow, durable
Gravity Source Novelty Habit

Neither model is “better” than the other. They’re built for different environments, capital structures, and operator skill sets.

Where Operators Get Into Trouble

Most struggling venues aren’t failing nightlife, they’re failing model and strategic clarity.

Examples show up everywhere:

  • Spectacle-scale buildout with mid-tier programming.

  • Big DJ nights layered onto a space that lacks identity.

  • Strong community concept buried under overhead designed for event economics.

These are structural mismatches.

You can’t run event economics on retention demand. You can’t expect habit behavior in a room designed for episodic spectacle. And you can’t out-market a model mismatch forever.

Diagnostic: Which Business Are You Actually Running?

Operators often think they’re running as one model while their numbers say they’re operating under another. The checklist below is a reality check.

Spectacle ROI Signals

  • ☐ Our biggest nights drive a disproportionate share of revenue

  • ☐ Talent bookings influence weekly performance heavily

  • ☐ Marketing cycles revolve around specific dates or headliners

  • ☐ Guest traffic varies dramatically week to week

  • ☐ VIP/Table sales are a primary profit engine

  • ☐ Production value is central to guest expectations

  • ☐ Without programming refresh, attendance drops fast

  • ☐ We rely heavily on new guest acquisition

  • ☐ Guests talk about specific nights more than our actual venue/brand

  • ☐ Our revenue model depends on scale and volume

If you’ve checked six or more boxes, you’re operating a Spectacle ROI model.

Scene Retention Signals

  • ☐ Regular guests attend multiple times per month

  • ☐ Staff recognize frequent guests

  • ☐ Programming cadence matters more than individual bookings

  • ☐ Week-to-week revenue is relatively stable

  • ☐ Word-of-mouth outperforms paid promotion

  • ☐ Guests describe our venue as their “spot”

  • ☐ Community identity matters (music, culture, subculture)

  • ☐ Nights feel familiar but still engaging

  • ☐ Loyalty drives traffic more than hype

  • ☐ The business could survive a week without headline talent

You’re operating a Scene Retention model if you’ve checked six or more boxes.

The Red Zone

If both sections score high, you may be trying to operate two incompatible economic systems in one space. That’s where identity confusion, overhead mismatches, programming inconsistency, and marketing inefficiency tend to show up.

This is a red flag, and your reality check, particularly if you feel like you’re working hard but not gaining traction. The issue likely isn’t effort, it’s alignment.

Where Gravity Lives

Spectacle captures attention, Scene builds gravity.

Gravity reduces acquisition pressure. It stabilizes revenue and increases guest lifetime value. Without it, venues remain stuck in perpetual re-acquisition mode, always chasing the next spike and new, first-time guests.

That doesn’t make Spectacle wrong or a “bad” model; it means Spectacle is a different business.

The Decision That Shapes Everything

Before programming calendars, deciding on talent budgets, or developing marketing plans, operators need to answer one question: Are we built to maximize nights or years?

The answer shapes staffing structure, pricing strategy, programming cadence, capital planning, and growth expectations.

Clarity here doesn’t limit a concept, it lays it a stable operating foundation on which a successful legacy brand can be built.

Nightlife hasn’t just fragmented socially; it has separated into two financial logics. Operators who understand which model they’re actually running and stop trying to be both are the leaders positioned to build nightlife brands with real staying power.

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by David Klemt David Klemt No Comments

When Nightlife Becomes an Industry: Spectacle Economics in the U.S.

The U.S. shows what happens when Spectacle Nightlife reaches full maturity: the category shifts from subculture to structured entertainment economy.

Over the past several years, nightlife hasn’t just gotten bigger in the U.S., it has become an industry all its own.

In cities like Las Vegas, a club night can carry the economics of a touring concert, the sales structure of luxury hospitality, and the marketing engine of a major event.

This isn’t nightlife as Scene, it’s nightlife as Spectacle infrastructure. DJ bookings become headline acts, VIP ecosystems become core revenue engines, and venues function less like local scenes and more like recurring live-event platforms.

Understanding this shift isn’t about monitoring trends, it’s recognizing how scale changes the economics, risks, and operating realities of going out.

by David Klemt

Female DJ on the decks, overlooking a nightclub crowd bathed in red light

There was a time when nightlife was primarily a cultural business with entertainment layered into operations and programming.

In the U.S., that equation has flipped.

Today, top-tier Spectacle Nightlife operates at the intersection of three systems:

  • Live-event economics: headliner-style bookings, one-night performance stakes

  • Luxury hospitality mechanics: tiered access, service levels, status signaling

  • Entertainment production logic: lighting, staging, sound, and visuals as core product

This reality goes beyond just running a “busy club.” These venues are now functioning as recurring event platforms.

The DJ is no longer in the background, they’re the headliner. Production is no longer atmosphere, it’s the expectation. VIP is no longer a side offering, it’s the revenue engine.

That is industrialization.

Las Vegas: The Fully Realized Spectacle Model

If you want to see the Spectacle model built out fully, you look to Las Vegas.

Vegas has proven something the rest of the industry now studies and tries to emulate at varying scales: nightlife can be engineered like a large-scale entertainment product when tourism volume, capital investment, and talent pipelines align.

Here, a single night can resemble a festival set compressed into a room (or pool deck, or rooftop, or…):

  • internationally known DJs

  • large-format LED installations

  • choreographed lighting and visual sequences

  • host-driven VIP ecosystems functioning like parallel sales forces

Guest segmentation isn’t incidental, it’s strategic. General admission, elevated GA, table service, VVIP… Each tier represents a different product, not just a different price.

Vegas didn’t simply grow its clubs, it has built a repeatable Spectacle machine.

Spectacle Beyond Vegas: Markets Scaling the Model Differently

While Las Vegas is the clearest example of industrialized Spectacle Nightlife, it isn’t alone.

Other U.S. cities have developed variations of the model. Some may operate at a slightly reduced scale but they’re still built around visibility, production, and high-value guest segmentation.

Miami: Spectacle as Lifestyle Infrastructure

In Miami, nightlife merges with tourism, luxury culture, and 24-hour energy.

Venues like E11EVEN Miami demonstrate how Spectacle logic travels outside Vegas: performance-driven environments, celebrity DJs, VIP ecosystems, and branding that positions the club as a destination in itself. The club even has its own lifestyle clothing brand, with its own dedicated website.

Miami’s version of Spectacle is less about mega-scale venues and more about allure, visibility, and proximity. That said, the economics still revolve around tiered access, production value, and guest perception of status.

Lesson: Spectacle doesn’t need Vegas volume if the city already functions as a global playground.

New York: Spectacle Under Density Pressure

New York City supports both Scene ecosystems and Spectacle venues, but its Spectacle model operates under different constraints: real estate costs, licensing limits, and neighborhood density.

Large-format nights still exist, but the economics require sharper programming, faster turnover of what’s “hot,” and stronger marketing engines. In NYC, Spectacle must fight harder for attention because the city’s overall entertainment field is so crowded.

Lesson: Spectacle in dense urban markets becomes a momentum business: constant refresh, constant visibility.

San Francisco: Spectacle Facing Structural Headwinds

San Francisco shows what happens when Spectacle-style nightlife meets demographic and economic pressure.

Large, generalized club formats have struggled as population patterns and social habits shift. The result isn’t the disappearance of nightlife, but a reduction in the viability of broad, mainstream Spectacle venues.

Markets like this expose a key truth: Spectacle requires the right ecosystem (population flow, tourism, and nightlife culture density) to remain sustainable.

Lesson: Without structural support, Spectacle struggles to maintain gravity.

What Scale Changes

When Spectacle scales to this level, the rules of nightlife shift.

1. Programming Becomes High Stakes

In smaller scenes, a soft lineup might dent a week. At industrial Spectacle scale, one weak booking can impact staffing efficiency, beverage forecasts, and margin performance in a single night.

Talent becomes a cost center that must perform like an asset.

2. Operating Costs Reshape Risk

Between talent fees, production crews, technical systems, security, and host teams, the cost structure resembles event production more than traditional bar operations.

Profitability depends on volume, pricing power, and consistent demand. This model rewards scale, and punishes inconsistency.

3. Marketing Becomes Infrastructure

Promotion is no longer a tactic, it’s a crucial system.

Hosts, promoters, influencer networks, partnerships, and digital campaigns function as a distributed sales and awareness engine. Without it, the machine stalls.

4. The Middle Gets Squeezed

At this scale, the market tends to split into true Spectacle venues, and everything else.

Mid-sized concepts that borrow the look without the engine and gravity often struggle to justify their position.

The Trade-Off of Spectacle at Scale

Industrial Spectacle Nightlife delivers destination pull, global brand visibility, massive revenue potential, and talent relationships that feed future programming.

However, this scale also compresses cultural cycles.

When production value rises everywhere, differentiation must move faster. Trend lifespans shorten, talent dependence deepens, and fatigue sets in more quickly if the experience feels interchangeable.

The more nightlife behaves like industry, the less room there is for cultural ecosystems that are slower to grow to define the mainstream.

The Counterweight: Scene Nightlife in the U.S.

Even in the U.S., Spectacle isn’t the whole story. If Spectacle represents nightlife as industry, Scene represents nightlife as cultural infrastructure.

Further, Scene nightlife isn’t limited to “small” or “secondary” markets, it’s simply the counterweight.

In places like Brooklyn, Chicago, and Detroit, Scene Nightlife operates on a different economic model. The model is defined by lower production arms races, deeper musical or cultural identity, and repeat behavior driven by belonging rather than visibility.

However, these spaces aren’t anti-Spectacle. Instead, they simply monetize a different currency: loyalty rather than volume.

This is the same structural split visible in Canada (and elsewhere), just with greater economic extremes on the Spectacle side in the U.S.

Chicago: Scene as Heritage and Habit

Chicago operates on deep musical lineage and neighborhood ecosystems. House music culture, live music venues, and genre-driven nights create repeat behavior grounded in identity, not production scale.

Chicago’s nightlife isn’t built around Spectacle-motivated spikes, it’s built around weekly rhythms that feel owned by the community.

This is where I first experienced nightlife, from the city’s biggest and most (in)famous nightclubs to goth and industrial bars, and everything in between. Chicago’s Scene Nightlife shaped a significant portion of who I am today.

Detroit: Culture Over Flash

Detroit remains one of the clearest examples of Scene logic. Techno heritage, intimate venues, and music-first environments make nightlife feel participatory rather than performative.

The value isn’t in flashy visual production. In Detroit, the value is in credibility.

Brooklyn: Scene at Urban Scale

Brooklyn demonstrates how Scene can operate at significant size without losing identity. Music-driven venues, warehouse-style events, and culturally specific nights build followings based on trust and consistency.

Brooklyn shows Scene doesn’t mean small. The reality is that Scene Nightlife in Brooklyn is anchored in culture first, scale second.

Portland: Micro-Scene Density

Portland thrives on personality-driven nightlife: themed venues, alternative events, and subculture-specific programming. These rooms rarely compete on spectacle; they compete on character.

This is nightlife designed for people who already know why they’re there, who want to be present, and who value experience over exposure.

Denver: Experience Reframed

Denver shows how Scene evolves with guest behavior. Social events, live music, and alternative nightlife formats emphasize connection, pacing, and community over traditional late-night spectacle.

Here, nightlife behaves less like a production and more like shared experience infrastructure.

What This Means for Operators

When considering starting a nightlife venue, the most important decision by operators isn’t design style, it’s business model identity.

The Spectacle Nightlife model operates on ROE: return on event. Scene Nightlife operates on retention. One monetizes attention in spikes, the other builds gravity that compounds over time.

Dimension Spectacle Nightlife Scene Nightlife
Economic Driver Event revenue spikes Repeat visit frequency
Financial Logic Return on event Retention/Lifetime value
Guest Motivation Visibility, energy, occasion Belonging, familiarity, identity
Programming Model Big nights, headline draws Consistent cadence, trusted rhythm
Risk Profile High volatility Lower volatility, slower growth
Marketing Focus Momentum and reach Community and trust
Gravity Source Hype cycles Habit formation

If You’re Playing Spectacle at Scale:

You are in several businesses at once: the event business, the talent business, and the luxury access business.

To ensure you succeed in Spectacle Nightlife, you need capital depth, programming pipelines, partnerships, and risk tolerance.

This is a high-reward, high-volatility model.

If You’re Not:

Attempting to replicate Spectacle aesthetics without Spectacle economics is incredibly dangerous.

Most markets can’t support industrial-scale nightlife infrastructure. Therefore, following the logic, many are better suited to Scene logic: identity, community, programming cadence, and repeat behavior.

Clarity on how to execute the Scene Nightlife model will help an operator create gravity (the invisible force that pulls the right guests back, again and again).

The Bigger Picture

The U.S. demonstrates what happens when Spectacle Nightlife reaches full economic maturity.

It’s impressive, there’s no doubt it. I’ve witnessed the evolution and industrialization of nightlife in Las Vegas firsthand for nearly two decades.

It’s engineered. Successful Spectacle Nightlife venues are systemized fully, with ruthless precision; nothing is left to chance.

Importantly, it’s also profitable. There are venues that boast nine-figure revenue generation annually.

However, it also makes the defining divide clearer than ever: nightlife today is built either for scale and visibility or depth and belonging.

Operators who understand which business they’re really in—and stop pretending they’re in both—are the industry leaders positioned for longevity as the economics of going out continue to evolve.

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by David Klemt David Klemt No Comments

Canada’s Nightlife Split: Spectacle vs. Scene, and What it Means for Operators

Closures don’t kill nightlife, sameness does. Across Canada’s major cities, nightlife isn’t disappearing, it’s sorting itself.

What used to be a broad middle ground of bars and clubs for everyone is fragmenting into two distinct operating models.

A recent cultural critique described nightlife as splitting between highly visible, algorithm-feeding spectacle and darker, more immersive underground spaces built for experience over exposure. (Indeed, a number of nightclubs and nightlife venues have dance floor phone bans in place to protect at least one element of the guest experience, and keep people present.) It’s a sharp observation.

For operators, this isn’t about aesthetics or vibes. Nightlife operators need to understand how attention works now, how guests behave inside venues, and what really drives repeat behavior. What we’re seeing is a structural divide: Spectacle Nightlife vs. Scene Nightlife.

This split isn’t uniquely Canadian. It’s visible in major nightlife markets across the U.S. and globally. However, Canada’s cities offer a particularly clear view of how the two models compete and coexist.

Canada’s nightlife markets are a live case study on how these two models, Spectacle and Scene, compete, coexist, and succeed differently.

by David Klemt

DJs performing in tandem or back-to-back inside dark a nightclub.

The Structural Split: Spectacle vs Scene

Spectacle Nightlife

Spectacle nightlife is built for visibility.

These are high-energy, high-production environments designed to deliver moments, visually, socially, and culturally. They thrive on:

  • scale

  • lighting and production

  • social media momentum

  • “who’s hot tonight?” dynamics

Guests don’t just attend these venues and curated events. They perform in their own right, for friends, strangers, and, undeniably and increasingly, for the feed. The room is part dance floor, part stage.

From an operator standpoint, Spectacle Nightlife typically means:

  • higher buildout and operating costs

  • constant programming refresh to avoid fatigue

  • strong marketing engines

  • volatile relevance curves (big spikes, fast drop-offs)

When it works, it prints. When it fades, it fades fast.

Scene Nightlife

Scene nightlife is built for immersion.

These spaces are less about being seen and more about being there, and being present in the moment. The focus is on:

  • music or cultural identity

  • community and familiarity

  • programming depth over production scale

  • nights that feel specific rather than interchangeable

The goal isn’t to create a moment for a camera, it’s to create a night people remember. Importantly, they remember the night (or day; I haven’t forgotten about you, daylife operators and programmers) because they were present in it, not documenting it.

Operationally, Scene Nightlife tends to mean:

  • programming-driven differentiation

  • slower growth but deeper loyalty

  • lower hype volatility

  • stronger long-term cultural positioning

The energy isn’t just explosive, it’s sticky.

Why This Split is Happening: Sameness Fatigue

Guests aren’t just more price-sensitive, they’ve become experience-sensitive.

This has been true for several years now. A significant percentage of consumers make it clear they’re more interested in paying for experience than just buying things.

When nightlife starts to feel like the same playlist in the same room with the same crowd posting the same photos and videos, people pull back. They’re not rejecting nightlife entirely but they see no value in buying into interchangeable nights.

Spectacle formats that don’t evolve quickly enough collapse into noise. Scene formats, when done well, stand out because they feel specific to a sound, a community, a neighborhood, a subculture.

This is the backdrop against which Canada’s nightlife markets are operating.

How Canada’s Markets Reflect the Split

Vancouver: The Rise of the Intentional Night

Vancouver behaves increasingly like a Scene-leaning market.

Instead of broad, mainstream club ecosystems, the traction is in curated parties, themed nights, listening-bar energy, and ticketed or semi-ticketed events.

Discovery often happens through community networks, not just mass promotion. Nights with a clear identity (sonic, cultural, or thematic) outperform generic formats.

Operator lesson: Vancouver rewards clarity over scale. Being for someone beats trying to be for everyone.

Toronto: Big Enough for Both, Brutal to the Weak

Toronto can support Spectacle Nightlife. It has the population, tourism flow, and density to sustain high-visibility formats.

However, Toronto also punishes mediocrity, and it does so quickly.

At the same time, Toronto’s neighborhood ecosystems and niche venues show strong Scene dynamics. There are music-first rooms, culturally anchored spaces, and smaller venues with loyal followings.

Operator lesson: Toronto isn’t anti-spectacle, it’s anti-average. If you’re running Spectacle logic, it has to be sharp. On the other hand, if you’re Scene-driven, it has to be real.

Calgary: Social Infrastructure Over Spectacle

Calgary leans naturally toward Scene Nightlife.

The strength of its after-dark culture often lives in live music, approachable social bars, neighborhood movement, and nights built around connection, not performance.

This is nightlife as habit, not event. The room is a place to gather, not a place to stage a moment.

Operator lesson: Not every market wants a stage; some just want a room. Concepts that feel like community infrastructure rather than Spectacle venues hold traction.

Montreal: Culture as Competitive Advantage

Montreal’s nightlife behaves most like culture, not just entertainment.

Its advantage isn’t just venue count, it’s in neighborhood identity, programming depth, and scenes with history and credibility.

Even when venues scale, they often retain a Scene backbone: a sense that guests are stepping into a space that has context and character.

Operator lesson: You can’t manufacture Montreal-style nightlife with capital alone. Culture compounds, but only if it’s protected.

What This Means for Operators

The biggest mistake right now is trying to sit in the middle. Borrowing the look of Spectacle Nightlife without the engine or trying to co-opt the vibe of Scene Nightlife without the depth are failing “strategies.”

Positioning Question: Which model are you building?

This choice shapes a number of crucial operating elements, such as:

  • marketing strategy

  • staffing profile

  • programming cadence

  • revenue rhythm

  • risk tolerance

If You’re Spectacle-Leaning:

You need a strong visual and production identity, constant programming evolution, social momentum, and a content strategy.

Further, you’ll need to maintain operational precision under pressure.

If you choose to operate in the space of Spectacle Nightlife, you’re in the attention business; stagnation is your enemy.

If You’re Scene-Leaning:

You need consistent, credible programming. You’ll also need to build a team who understands culture, not just service.

Scene Nightlife operators must commit to community integration. Community in the sense of the immediate neighborhood, the town or city, and the subcultures targeted in the programming.

Crucially, if you’re a Scene Nightlife operator, you’ll need patience. Your brand will build more slowly but will also last longer.

You’re in the belonging business, and authenticity is your currency.

The New Competitive Advantage

Neither Spectacle nor Scene Nightlife concepts can rely on buildout alone for an advantage. Similarly, they can’t rely on table and bottle sales, nor will they succeed simply because of their talent bookings.

The new, clear competitive advantage in nightlife, regardless of how the concept leans, is clarity of experience design. Clarity is what creates gravity, the invisible force that pulls the right guests back, again and again.

Nightlife operators need to ask key questions about their experience design and programming:

  • What kind of night is this?

  • Who is this night for?

  • Why should a guest return after this night, not just once but habitually?

The markets that will thrive aren’t the ones with “more nightlife.” They’re the markets with clearer nightlife: concepts that understand whether they’re building spectacle or building scene, and align every decision accordingly.

It’s important to understand that nightlife hasn’t split because guests have stopped going out. The reality is that nightlife has split because because guest attention has changed.

Operators who understand this shift aren’t just surviving this era, they’re the leaders who will define what going out looks like next.

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Program for Unique Holidays: March 2025

Program for Unique Holidays: March 2025

by David Klemt

Restaurant or bar owner sitting at the bar, working on a schedule or calendar

AI-generated image.

Do you want to stand out from from other restaurants and bars in your area? Change how you think about your March 2025 holiday programming.

Several holidays are set against every date on the calendar, and this month is no exception. These holidays range from mainstream to esoteric.

Pay attention to the “weird” or unique holidays to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing? Why program only around the same holidays as everyone else?

To provide a handful of examples, March boasts National Cold Cuts Day, Mario Day, and Make Up Your Own Holiday Day. Those are all things you can get creative and program around, and celebrate with your guests.

Of course, you shouldn’t try to celebrate every holiday, strange or otherwise. Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

You’ll find suggestions for promotions below. However, the idea behind our monthly holiday promotions roundup is to inspire you and your team to get creative and come up with unique programming ideas.

For our February 2025 holidays list, click here.

March 3: National Cold Cuts Day

If you’re a deli, are partners with a deli, or otherwise serve menu items featuring cold cuts, this holiday should certainly be on your radar.

Whether you choose to feature all the cold cuts available, focus on one specifically, or offer LTO sandwiches or other items, this is a holiday worth building a promotion around.

March 5: National Absinthe Day

Some people choose to celebrate “Cinco de Marcho” on this day, “training” their kidneys for St. Patrick’s Day. Well, allow me to propose an alternative: National Absinthe Day.

While there are also clear versions, absinthe is usually green. It’s interesting, and loaded with lore. And this holiday doesn’t necessarily encourage dangerous levels of alcohol consumption.

March 7: National Cereal Day

From breakfast shots to breakfast cereal-flavored shots and cocktails, this is a simple holiday for programming beverage promotions.

And on the food side, think about how much fun your culinary team can have reimagining famous cereals as new menu items.

March 10: Mario Day

People tend to associate Mario with a few powerups: Super Mushrooms, Fire Flowers, Super Leaves, and Starman stars. So, if we extrapolate and apply these powerups to F&B, operators and their teams can craft food and drinks that feature mushrooms, edible flowers, leaves, and star shapes.

And that’s to say nothing of the suits Mario can don, enemies he bests, and other associations with Mario.

March 13: World Kidney Day

I mention kidneys toward the top of this holiday roundup. Well, operators can celebrate World Kidney Day by offering healthy, zero-alcohol beverages. Going further, they can highlight food items that are free of ultra-processed ingredients, and low in sodium, potassium, and phosphorous. Instead, promote dishes that feature lean proteins and healthy fats.

March 15: National Corn Dog Day

On its own, a standard corn dog, one can argue, isn’t that unique. So…let’s change that. If you have corn dogs on your menu, or you have the capability of adding them as an LTO, think about how far you and your culinary team can go with it.

Elote treatment to the exterior? Awesome. Panko or cornflake crust? Yes, please. Going sweet and savory with a dusting of sugar, and accompanied with ketchup and mustard? I’ll try it.

March 21: National Countdown Day

For several reasons, a lot of people seem to like a countdown. Operators can leverage this by creating a countdown that ends later on National Countdown Day.

A special food item, unique drink, or LTO menu revealed when the countdown reaches zero are just a few ideas.

March 22: National Goof Off Day

I’m always a fan of giving guests an “excuse” to blow off work, errands, and other responsibilities. Not every day, of course, but once in a while.

This year, National Goof Off Day falls on a Saturday, so it shouldn’t be too difficult to encourage guests to goof off at your restaurant or bar.

March 26: Make Up Your Own Holiday Day

Hey, have you ever thought about a holiday celebrating your business? National [insert your bar, restaurant, cafe, nightclub, hotel] Day? Well, this is the perfect time to launch just such a holiday, or anything else you can dream up.

March 30: National Virtual Vacation Day

If National Goof Off Day doesn’t work with you, your brand, and your guests, perhaps this holiday does. While one way to celebrate this day is to use VR for a “vacation,” another is to simply embrace a holiday mindset. With nearly a month to plan, I’m sure you can come up with a promotion that helps transport guests to a vacation destination via your business.

Image: Microsoft Designer

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Go Orange this Valentine’s Day

Go Orange this Valentine’s Day (and Beyond)

by David Klemt

A bottle of SAVOIA Orancio resting on a bed of grapes and pomegranates

There’s a new, exciting aperitivo from the House of SAVOIA, and it’s flavor profile and color are perfect for celebrating Valentine’s Day.

In fact, SAVOIA Orancio is ideal for celebrating life on any day. Slowing down to appreciate and enjoy is the purpose, after all, of aperitivos and aperitivo culture.

I had the opportunity to chat with Giuseppe Gallo, founder of CASA-SAVOIA (and ITALICUS), about the new Orancio expression, and more on the Bar Hacks podcast.

The orange hue comes from this aperitivo’s base: natural orange wine. This wine is combined with Italian white wine, and spices that pay tribute to the famed Silk Road. These include cinnamon, ginger, and saffron.

Regular readers of KRG Hospitality articles, and listeners of our Bar Hacks podcast, are aware that I’m a strong proponent of bar programs executing an aperitivo hour in place of a traditional happy hour (if it meshes with the concept, of course).

Aperitivos aren’t simply a drink; they’re an integral element of socializing, and Italian drinking culture. Whereas a happy hour is often perceived by some guests as a window in which to visit a bar for discounted drinks and dishes, an aperitivo hour centers largely around bringing people together.

Whether friends or strangers, the key difference is that rather than focusing on downing many “cheaper” drinks before time runs out, the focus is on slowing down, letting go of the stress of the workday, gathering, and preparing for dinner.

To learn more about SAVOIA Orancio and aperitivo culture, listen to Bar Hacks episode 130 on Spotify, Apple Podcasts, or wherever you listen to podcasts. Cheers!

Orancio Spritz

We can trace the origins of the Spritz to 1800s Veneto, one of the 20 regions that comprises Italy. The Spritz evolved in the 1920s, adding bitters, soda, and ice. In the 1970s, as the story goes, the cocktail evolved again, calling for Prosecco rather than still wine.

  • 2 parts SAVOIA Orancio
  • 2 parts Prosecco
  • 3 Green and red grapes to garnish

Add ice to a wine or balloon glass, then add equal parts SAVOIA Orancio and Prosecco. Garnish with the grapes, and serve.

Orancio & Soda a.k.a. L’Americano

Proof that some of the best, most-refreshing cocktails are the simplest. The Americano is described as the link between Italian aperitivo drinking culture and American cocktail culture.

Fun fact: We’ve all come to understand that James Bond has an affinity for Vodka Martinis (as well as other Martinis). However, the first drink 007 ever orders in the first-ever James Bond novel is an Americano.

  • 2 parts SAVOIA Orancio
  • 2 parts Soda water
  • 3 Green and red grapes to garnish

Fill a highball glass with ice, and then add SAVOIA Orancio and soda water. Garnish with grapes, then serve.

Orancio Negroni

Yes, I’m aware that a traditional Negroni is an equal parts combination of Campari, London dry gin, and sweet vermouth. Trust me—and more importantly, trust Giuseppe Gallo—that this Negroni version is worthy of the name.

  • 2 parts SAVOIA Orancio
  • 1 part London dry gin
  • 3 Green and red grapes to garnish
  • Garnish alternative: Orange wedge or peel

Add ice cubes (or one large cube or sphere) to an Old Fashioned glass. Then, add SAVOIA Orancio and gin, and stir. Alternatively, add the two liquid ingredients and ice to a mixing glass for a more traditional preparation. Stir, and strain into a prepped Old Fashioned glass. Garnish with grapes, or with an orange peel to more closely resemble a Negroni. Alternatively, set an orange wedge on top for more of a Sbagliato presentation.

Orancio Margarita

Looking to offer your guests something a bit different? The Orancio Margarita is an Italian twist on one of the most-iconic cocktails ever created.

  • 1 part SAVOIA Orancio
  • 1 part Tequila blanco
  • Half-part fresh-squeezed lime juice
  • 1 barspoon Agave nectar
  • Lime wheel to garnish

Prepare a rocks glass by adding ice. (I also suggest experimenting with a salt rim.) Add ice and all liquid ingredients to a shaker, and shake well. Strain into the prepped rocks glass, and garnish with a lime wheel.

Image provided by SAVOIA

Note: Neither the author nor any representative of KRG Hospitality received compensation, monetary or otherwise, in exchange for this article.

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Program for Unique Holidays: February 2025

Program for Unique Holidays: February 2025

by David Klemt

Restaurant or bar owner sitting at the bar, working on a schedule or calendar

AI-generated image.

Do you want to stand out from from other restaurants and bars in your area? Change how you think about your February 2025 holiday programming.

Several holidays are set against every date on the calendar, and this month is no exception. These holidays range from mainstream to esoteric.

Pay attention to the “weird” or unique holidays to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing? Why program only around the same holidays as everyone else?

To provide a handful of examples, February boasts National Pizza Day, National Cheddar Day, and National Retro Day. Those are all things you can get creative and program around, and celebrate with your guests.

Of course, you shouldn’t try to celebrate every holiday, strange or otherwise. Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

You’ll find suggestions for promotions below. However, the idea behind our monthly holiday promotions roundup is to inspire you and your team to get creative and come up with unique programming ideas.

For our January 2025 holidays list, click here.

February 7: Rose Day

Rose presents interesting flavor and scent profiles. It can also be difficult to perfect; too little and it likely won’t register, too much and it will overpower. Notably, it doesn’t take much for rose to go in either direction. However, if your kitchen and bar teams are up to the task, rose dishes and drinks can be quite intriguing for your guests.

Of course, you can also go a different direction and celebrate Rose Day as Rosé Day with all manner of wine, spirits, and beers.

February 8: National Kite Flying Day

As one would expect, there are several drinks with “kite” in the name. Cocktails (including zero-proof versions), beers, and wines. Further, there’s the similar paper airplane, so you can feature the Paper Plane, as well.

February 9: National Pizza Day

Is programming around pizza unusual, unexpected, or unique? On its face, no, of course not.

However, restaurant and bar operators can make National Pizza Day an unusual food holiday by featuring unique ingredients, and interesting pizza styles.

February 10: National Cream Cheese Brownie Day

Much like pizza, most brownies aren’t considered unique. That said, your culinary team’s interpretation can become a signature dessert (or appetizer

February 13: National Cheddar Day

Is everything better (or “beddar”) with cheddar? No, not everything. But there sure are a lot of menu items that are great with this hard cheese.

I’m confident that you and your kitchen team can find plenty of ways to feature cheddar on an LTO menu.

February 14: Start of Alzheimer’s and Dementia Care Education Week

This week is dedicated to Alzheimer’s and dementia awareness and education, along with raising funds for charitable organizations looking for a cure. If you think you can organize a charity drive, be it for one day or the entire week, go for it.

One way to execute is to donate proceeds from an LTO item or menu. If you have signature drink or dish, that item can lead the charge for raising charitable donations. This important week has a hashtag, so be sure to include it to spread the word: #AlzheimersDementiaCareEducationWeek.

February 20: National Comfy Day

Sure, operators can go for comfy dress to celebrate this holiday. It can be “cute” to have staff show up in comfy gear, or encourage guests to do so.

Or, operators can go a different direction: focusing on the comfort foods on their menus. Whether they’re traditional or creative takes on comfort classics, a comfort food LTO menu is perfect for February 20.

February 24: National Tortilla Chip Day

Who doesn’t love a tortilla chip, particularly when it’s carrying an array of delicious toppings? You know what to do: highlight your nachos (if you have them on your menu), and get creative with the presentation (we like to go sky high), proteins, and other ingredients.

February 27: National Retro Day

It seems like the phrase, “Everything old is new again,” is always relevant. National Retro Day is one of the best times to dive into vintage F&B recipe books and select classics that work with your theme and resonate with guests. Grasshoppers, anyone?

February 28: National Floral Design Day

Edible flowers are visually appealing, and can also enhance the dining and drinking experience. You know what to do!

Image: Microsoft Designer

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Program for Unique Holidays: January 2025

Program for Unique Holidays: January 2025

by David Klemt

Restaurant or bar owner sitting at the bar, working on a schedule or calendar

AI-generated image.

Do you want to stand out from from other restaurants and bars in your area? Change how you think about your January 2025 holiday programming.

Several holidays are set against every date on the calendar, and this month is no exception. These holidays range from mainstream to esoteric.

Pay attention to the “weird” or unique holidays to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing? Why program only around the same holidays as everyone else?

To provide a handful of examples, January boasts celebrations of birds, tempura, a French comfort dish, and gift cards. Those are all things you can get creative and program around, and celebrate with your guests.

It’s also Dry January, which is embraced by a vast array of people: non-drinkers, the “sober curious,” the newish “zebra stripe” consumers, the health conscious… Whatever their motivation, these guests still need an amazing experience at your bar or restaurant. And you may recall that Whistlepig launched Dank January last year, releasing the limited-edition Dank & Dry Old Fashioned Cocktail. This was a non-alcoholic bottled cocktail made with rye “non-whiskey,” and enhanced with non-psychoactive terpenes. If you visit their site, they may have something planned for 2025.

Of course, you shouldn’t try to celebrate every holiday, strange or otherwise. Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

You’ll find suggestions for promotions below. However, the idea behind our monthly holiday promotions roundup is to inspire you and your team to get creative and come up with unique programming ideas.

For our December 2024 holidays list, click here.

January 5: National Bird Day

The Jungle Bird. Grey Goose. Famous Grouse. Redbreast. Eagle Rare. Wild Turkey. Kentucky Owl. Chicken wings. Duck fat. Use this holiday, which falls on a Sunday this year, to feature your bird-themed drinks and foods.

January 7: National Tempura Day

When it comes to comfort foods, battering and frying are winning partnership. If you can batter and fry it, put it on your menu, and promote it.

January 9: National Cassoulet Day

Did you know that less than one percent of restaurants have cassoulet, a warm and comforting French dish, on their menus in the US? Seems like an opportunity for a savvy operator and kitchen team to fill a gap.

January 11: National Milk Day

This is the day to promote your bar team and their skill crafting milk cocktails. The Coquito, Bourbon Milk Punch, the Grasshopper, the Mudslide… National Milk Day is easy and fun to celebrate.

January 12: National Mocktail Week Begins

If it hasn’t yet achieved ubiquity, Dry January has certainly reached proliferation. This week, National Mocktail Week (which runs through January 18), is the time to show that you’ve crafted a carefully considered zero-proof drink menu. Remember, some sober guests find the term “mocktail” disrespectful, so consider using a different term.

January 17: National Bootlegger’s Day

This is the holiday to celebrate brands or cocktails that have survived prohibition, were created during prohibition, or produce or feature moonshine.

January 20: National Use Your Gift Card Day

Are gift cards an element of your marketing and branding strategy? Do you see them as a viable revenue channel? If so, this is the day to encourage people to come in and redeem them. Send a targeted email campaign, and include a link to your restaurant’s reservation system.

January 21: Squirrel Appreciation Day

Did you know that it’s believed squirrels plant three billion oak trees every year? Well, you do now.

I’m sure you’ve gotten ahead of me already regarding what I’m going to recommend you do to celebrate this holiday: put the classic Pink Squirrel on your menu. And why not? This iconic cocktail has been around since the 1940s, and may inspire an upcoming Drink Donnybrook.

January 24: National Beer Can Appreciation Day

Creative beer can design goes hand in hand with craft beer brewing. In fact, the approval of can designs in the US is quite an important process.

A lot of thought goes into beer can design and particularly eye-catching labels deserve more than a passing glance. Feature the most creative and attention-grabbing beers on your menu on National Beer Can Appreciation Day. You should definitely feature them on your social media channels.

January 30: National Croissant Day

The humble but delicious, flaky croissant is a tasty canvas. Sure, you can just offer croissants, but what about going harder and offering an array of croissant sandwiches or desserts? Bacon, egg, and cheese. Plant-based sausage, plant-based egg, and plant-based cheese. Nutella…croissants are light, flaky, butter, and fun.

Image: Microsoft Designer

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Program for Unique Holidays: November 2024

Program for Unique Holidays: November 2024

by David Klemt

Restaurant or bar owner sitting at the bar, working on a schedule or calendar

I don’t know why but AI seems to think anyone who owns a restaurant or bar has a beard. AI-generated image.

Do you want to stand out from from other restaurants and bars in your area? Change how you think about your November holiday programming.

Several holidays are set against every date on the calendar, and this month is no exception. These holidays range from mainstream to esoteric.

Pay attention to the “weird” or unique holidays to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing? Why program only around the same holidays as everyone else?

To provide a handful of examples, November boasts celebrations of the bold and pungent, Gose beer style, stuffing, and metal. Those are all things you can get creative and program around, and celebrate with your guests.

Of course, you shouldn’t try to celebrate every holiday, strange or otherwise. Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

You’ll find suggestions for promotions below. However, the idea behind our monthly holiday promotions roundup is to inspire you and your team to get creative and come up with unique programming ideas.

For our October 2024 holidays list, click here.

November 8: Cook Something Bold and Pungent Day

This is the day to shine a spotlight on menu items that are heavy on aromatics, intense flavors, and presentations that demand attention.

November 9: Chaos Never Dies Day

If your bar or restaurant has a chill, relaxing vibe, this may be a great holiday for you and your guests. Chaos Never Dies Day is about mindfulness, relaxation, de-stressing, and, if healthy, socializing with friends and family.

Encourage your guests to visit your venue, silence their phones, and escape for a while.

November 10: Area Code Day

Area Code Day is an excellent time to celebrate your community. Showcase the local producers and collaborators with whom you partner, for example.

November 11: National Metal Day

Does your bar play metal? Do you feature live metal bands? Would you say your overall theme and ambiance is metal? Have I got a holiday for you…

November 15: National Philanthropy Day

Organize food, coat, or clothing drives. Highlight a charitable organization that your bar, restaurant, or hotel supports. This is one of the best days of the year for you and your guests to get involved with organizations that improve the community.

November 17: International Happy Gose Day

Several centuries old, Gose comes to us from Germany. Generally speaking, this wheat beer is tart, sour, spicy, and salty. Of course, craft brewers love to make styles their own, so there are Goses out there with other dominant characteristics.

Fans of this style of beer will tell you that it pairs well with everything. However, when developing your Gose promotion, keep grilled meats, seafood, roasted root vegetables, and tangy, powerful cheeses in mind.

November 21: National Stuffing Day

We all know that person whose main food focus on Thanksgiving (American, Canadian, or otherwise) is stuffing (or dressing, depending on preparation and pedantry). Sure, the other dishes are great, but they may just stab someone in the hand with their fork if they get between them and stuffing. In fact, we may be that person.

In the lead-up to Thanksgiving, task your kitchen with creating an irresistible stuffing (or dressing), and preparing it in multiple ways: waffled, sandwich, etc. Who knows? It may just lead to Thanksgiving Eve takeout orders.

November 22: National Farm-City Week

People celebrate this week to honor the farmers who help make American Thanksgiving possible. Of course, farmers deserve recognition for more than just one holiday.

This is a fantastic time of year to call attention to the farms and farmers with whom your restaurant partners.

November 29: Sinkie Day

Okay, so this one could be interesting. With all the prep and formality that can go into some people’s Thanksgiving celebrations, Sinkie Day offers welcome casualness. In simple terms, it’s about grabbing a bite while standing over a sink. Basically, rejecting a dining table, and eating anywhere else.

One spin you and your restaurant team can put on Sinkie Day is to highlight the items on your menu that are transported and eaten just about anywhere easily.

November 30: National Mason Jar Day

Cocktails, their alcohol-free counterparts, soft drinks like teas and sodas, kombucha, desserts, even salads… There’s a lot a creative bar or restaurant team can do with menu items, mason jars, and presentations.

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National Taco Day Makes its Move

National Taco Day Makes its Move

by David Klemt

A closeup photograph of four street tacos with meat, onions, and cilantro in soft corn tortillas

I call this a good start.

I don’t know how to break this to you, so I’m just going to say it: National Taco Day, one of the world’s most important holidays, has made a big move.

For the past 15 years, National Taco Day has been celebrated on October 4. That means that since its inception, the annual holiday that celebrates the taco has only fallen on a Taco Tuesday three times.

In fact, it didn’t even fall on Taco Tuesday until its third year, in 2011. National Taco Day didn’t repeat the feat again until 2016, and then 2022. Had the date remained the same in perpetuity, we wouldn’t get another National Taco Day on a Taco Tuesday until 2028 at the earliest.

Starting this year—in a week and a half, in fact—National Taco Day will fall on the first Tuesday in October.

I’m going to share my thought process after I first found out about this news.

How did I learn about this massive change? Via a post by Smirnoff. You see, National Taco Day and National Vodka Day have been linked since they each first launched in 2009.

 

View this post on Instagram

 

A post shared by Smirnoff (@smirnoff)

It seems that Smirnoff is none too pleased with this news, though they’ll reunite with National Taco Day in 2028.

My first reaction was “I can’t believe this is news,” for a few seconds. That evolved into “I can’t believe this took so long to resolve” rather quickly.

And then I told the KRG Hospitality team about this news.

Finally!

I’ve always thought “Why isn’t National Taco Day always on a Taco Tuesday?” when the holiday has come around.

Finally, someone has acted to rectify this oversight; Taco Bell appealed to National Day Calendar to change the date. It may seem to trivial for a fast-food giant (or anyone else, for that matter) to petition to have a holiday’s date changed when it isn’t a legal holiday.

However, according to a Taco Bell press release addressing this National Taco Day news, it’s rare that National Day Calendar makes such a change. The release goes on to quote Marlo Anderson, the founder of National Day Calendar, which launched in 2013.

“For years, we’ve celebrated National Taco Day on October 4th, but it’s always felt like there was a bigger opportunity to align it with something even more special—Taco Tuesday,” said Anderson.

Interestingly, another fast food chain is credited with creating National Taco Day: Del Taco. Keeping the trivia going, “National” reportedly doesn’t actually pertain to any one country; it’s just what the holiday is called.

While this news is certainly another win for Taco Bell and their, well, obsession with Taco Tuesday (understandable, of course), it’s a win for everyone who loves tacos.

Operators need to pull out all the stops for October 1, the first of the newly revised National Taco Day celebrations. Task your kitchen team with creating LTO tacos, crafting a super-premium version of your signature taco if you have one, and ensuring there are vegetarian- and vegan-friendly options to appeal to every single taco-loving guest.

Let’s go all out!

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How’s Your 30 Days of Bourbon Challenge?

How’s Your 30 Days of Bourbon Challenge Going?

by David Klemt

An AI-generated image of a bottle of bourbon and glass of bourbon on the rocks, on top of a bar, with a back bar full of whiskey bottles.

Drink Raddannd Bourbon, aged for “snake” years.

September is National Bourbon Heritage Month, and Bourbon & Banter have thrown down their 30 Days of Bourbon Challenge again this year.

For those who are unaware, allow me to introduce you to Bourbon & Banter.

Bourbon devotee and advocate Patrick Garrett founded Bourbon & Banter back in 2011. What has followed over the course of 13 years is the coming together of a team of bourbon aficionados, a community of bourbon lovers, a podcast, and a tasting experience team called DrinkCurious, founded in 2022.

Oh, and, of course, the 30 Days of Bourbon Challenge, which I first covered in September 2021.

Now, I’m well aware that it’s September 9. I’m sure many of you had enjoyed separate bourbons in the eight days prior to the publication of this article. For those who haven’t, it isn’t as though a member of the Bourbon & Banter team is going to run into your bar and slap a bourbon out of your hand if you and your guests run the challenge through October 8.

So, make sure to connect with Bourbon & Banter, tag social posts with #30DaysOfBourbon and #BourbonHeritageMonth, and donate $30 to the charity of your choice if you see fit. Hey, that would be an excellent way for you and your guests to raise funds for a deserving, local cause.

To help you and your guests try new, exciting bourbons this month, check out the Breaking Bourbon release calendar. Scroll down to August and September for some of the newest bourbons to hit the market.

Cheers!

Only. Bourbon. Counts.

There are some rules that you and anyone else participating in this challenge need to honor.

First and foremost: only bourbon counts. I mean, it’s in the name of the creators of this challenge, and the challenge itself.

So, one more time: only bourbon counts.

And, in case anyone needs a refresher, bourbon is, according to the Alcohol and Tobacco Tax and Trade Bureau (TTB), a “[w]hisky produced in the U.S. at not exceeding 80% alcohol by volume (160 proof) from a fermented mash of not less than 51 percent corn and stored at not more than 62.5% alcohol by volume (125 proof) in charred new oak containers.”

The good news is that, as Bourbon & Banter point out, Tennessee whiskey counts toward this challenge. For the curious, this is because Tennessee whiskeys—generally speaking—are bourbons that are filtered through charcoal chips before being rested. This step, which doesn’t violate the rules for classifying a whiskey as a bourbon, is known as the Lincoln County Process.

A Few More Rules

Really, I see these more as guidelines. Why? Because Bourbon & Banter, in my opinion, are simply clarifying a few key details in the interest of integrity. However, they’re maintaining the fun factor of their 30 Day Bourbon Challenge.

Another rule is that the mash bill is important, and as long as one recipe is different from another, it counts as a separate bourbon. As an example, many bourbon aficionados are aware that Four Roses boasts ten different mash bills. Well, each of those counts as a different bourbon, so that’s ten bourbons right there.

Per Bourbon & Banter’s rules, finished bourbons also count toward the challenge. As they explain their stance, “As long as the finished bourbon started life as a bourbon we see no reason to exclude it due to alternative barrel finishing.”

Just like mash bill is important, so is expression. To that end, no, different barrels of the same expression do not count as different bourbons for this challenge.

For all of the rules, click here. And for your own copy of the official 30 Days of Bourbon Challenge calendar, click here and scroll down.

Now, check out your bourbon inventory, organize your reps, activate your team, and engage your guests. You’ve all got some bourbon to drink learn about!

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