Entertainment | KRG Hospitality

White Claw Ruby Grapefruit and pizza poolside

August 30, 2021by David Klemt David Klemt No Comments

How to Use RTDs for LTOs

How to Use RTDs for LTOs

by David Klemt

The RTD, aka ready-to-drink, category continues to grow and gain greater market share, particularly in the US.

However, the common association with RTDs is that consumers mostly drink them at home.

That begs a simple question: How can operators generate revenue with this popular, in-demand beverage category?

Massive Growth

Unsurprisingly, the RTD cocktail category is still one the rise.

These drinks are convenient. New brands come to market regularly. They tend to fall in line with rising consumer desire for lower-ABV options. And many brands speak to consumer desires—sustainability and outdoor interests, for example—via their visions and missions.

Per the IWSR, the US leads the charge when it comes to demand for RTDs. North America as a whole is driving growth.

However, the category grew 43 percent globally in 2020 alone. According to multiple sources, RTDs are worth USD $782.8 million. Projections have the category more than doubling by 2028: $1.7 billion.

Tequila and gin RTDs appear to be the most popular within the category, but rum, whiskey, and vodka are also growing.

So, what’s the point of all these numbers? Operators need to know what consumers are drinking and leverage that demand for the benefit of their businesses.

Simple LTOs

One of the most obvious ways to deliver on RTDs is to treat it like beer. Add a “Canned Cocktails” section and list your options. Or, hey, do what some venues do and add White Claw and other RTDs to the beer list.

After all, millions of people order canned beers every day in restaurants, bars, hotels, and entertainment and sports venues.

However, there are guests who perceive ordering an RTD instead of a traditional cocktail at a bar as a sub-par experience.

The bartender, after all, is just popping a top and handing over a can.

One way to elevate the experience is via limited-time offers. A great example comes from Nickel City, which has two locations in Texas: Austin and Fort Worth.

The award-winning neighborhood bar offers a monthly Boilermaker, and this month’s was the Rise & Shine:

View this post on Instagram

A post shared by Nickel City (@nickelcityatx)

As you can see, a High Noon Grapefruit Vodka Soda comes with a 50/50 pour of Aperol and Altos Tequila for just $8.

Other restaurants and bars—with vessels large enough—are offering riffs on the Corona-rita with RTDs. The bar team builds the cocktail as usual, then inverts and inserts the RTD.

Such a drink can certainly be leveraged via monthly LTOs.

There are a few keys to succeeding with RTDs: understanding your guests, knowing your market, and getting creative. Guests willing to spend on the RTDs they enjoy at home while at your restaurant or bar? Great. Guests unwilling unless there’s added value? Convene your bar team and tap their creativity.

Image: Maria Oswalt on Unsplash

Two people throwing axes at Dueling Axes Las Vegas inside Area15

July 13, 2021by David Klemt David Klemt No Comments

Bar Hacks: Dueling Axes Las Vegas

Bar Hacks: Dueling Axes Las Vegas

by David Klemt

Dueling Axes Las Vegas general manager David Peterson drops by the Bar Hacks podcast to chat about this unique venue.

Interestingly, Dueling Axes Las Vegas is located inside of another unique venue, Area15.

Peterson describes the axe-throwing business he manages as upscale, approachable, and one of a kind. He describes Area15 as “an adult playground.”

So, what we have here is a one-of-a-kind venue inside a unique adult playground in America’s Playground.

Additionally, this business is leveraging one of the fastest-growing and most-popular forms of entertainment sweeping the US.

A Disclaimer

Before we get into the important details Peterson shares in episode 41 of Bar Hacks, a bit of housekeeping.

To be totally transparent, the audio is a bit muffled. It’s one of the occasional byproducts of recording via the Internet. We feel it’s worth being patient to take in all the information Peterson shares. And, of course, we thank all of you who have been patient and listened to episode 41.

However, try as we did to clean up the audio (running filters, using tools, adjusting frequencies, etc.), we understand muffled audio can be frustrating. In other words, we can’t blame anyone deciding to read about this episode instead. So, we’ve chosen to share Peterson’s insights here, on the KRG Hospitality website.

The Experience

Dueling Axes Las Vegas is one of three locations. The other two are in New Albany and Columbus, Ohio.

Per Peterson, the Las Vegas venue is 6,700 square feet. That’s huge for an axe-throwing operation.

There are 18 lanes, four of which are VIP. Guests wishing for a more intimate experience will appreciate the VIP lanes. These lanes come with their own server and axe-throwing coach.

However, VIPs aren’t the only guests who will find the venue special.

Dueling Axes Las Vegas offers everyone an upscale experience that’s comfortable and approachable: The cocktail bar inside the venue is high end, the seating in the lounge area is plush, and the lanes themselves are a notch above what most axe-throwing businesses offer.

Much like a firing range has range safety officers (RSOs), Dueling Axes employs coaches. These team members ensure everyone is being safe and, equally as importantly, having fun.

Not sticking the target can be incredibly frustrating for a guest. So, Peterson’s coaches are the lookout—and also listen—for people missing their throws. They can usually help guests correct their technique in short order, thereby ensuring they have a great experience.

That’s a crucial component of this operation. If the guests are feeling frustration rather than fun, the team has failed. According to Peterson, team training is key to Dueling Axes.

By the Numbers

If you’re reading this, you’re likely interested in starting up an axe-throwing venue. Or, perhaps you’re wondering about adding it to an existing business.

Before you run out to grab lumber and axes, there are some things you need to know.

First, this an organized sport. Therefore, Dueling Axes uses World Axe Throwing League (WATL) axes. At the Vegas location, these are 1.25 pounds.

Second, the distance to target (or boards) is the same as WATL participants throw. However, the league has made their bullseyes smaller. Peterson says there are no plans to shrink the bullseye for their everyday guests.

Third, prepare to go through a lot of boards. According to Peterson, Dueling Axes Las Vegas goes through about 20 boards a day. Replacements can be needed every three to five hours. He says his team can get boards replaced in about four minutes using drills or, in the case of bent screws, pliers.

Which brings us to the fourth point: another cost for axe-throwing venues is the axes. Sometimes, axes break. This is down to several factors, such as the grain from the manufacturing process of a particular batch; the temperatures of the market; and guests hitting the screws in the boards.

Fifth, and Peterson finds this fascinating, women “drive and dominate axe throwing.” At least, he says at the Las Vegas outpost of Dueling Axes. He estimates 60 percent of their guests are women.

Also, he says women tend to be more precise. Perhaps, as he theorizes during episode 41 of Bar Hacks, this is because he’s noticed that they listen more during the 10- to 15-minute safety and technique training portion of the experience. (The training takes place before guests begin their hour of throwing and isn’t counted against it.)

Connect with Dueling Axes Las Vegas

To learn more, be sure to check out the Dueling Axes Las Vegas website and the site for their Ohio locations.

You can also connect with them on Instagram, Twitter, and Facebook.

Of course, you should definitely connect with Dueling Axes on YouTube and watch their vides for a more immersive look into what they offer.

Image: Dueling Axes Las Vegas (Facebook)

Hand holding United States of America passport

June 22, 2021by David Klemt David Klemt No Comments

Third-party Vaccine Passports on the Way

Third-party Vaccine Passports on the Way

by David Klemt

Operators will likely have to further wade into politics if so-called “vaccine passports” become standard.

If recent reporting is accurate, several platforms will bring vaccine passports to market.

The hospitality, lodging and travel industries have been thrust into politics since for several years now. Unfortunately, the pandemic has only made the situation more precarious.

Dangerous Waters

For many operators, navigating today’s politically-charged atmosphere is an unwelcome development.

It’s bad enough that hospitality, lodging and travel have been thrown into utter chaos for well over a year. America and Canada have lost tens of thousands of restaurants and bars. Operators able to survive have lost millions of workers.

Too many people have lost jobs, savings, homes, and any sense of stability in their lives. Mental health, as a result, is on the decline for many people.

Unfortunately, all of those awful things are being exacerbated by politics. In America in particular (if reports are accurate), politics have severely divided the country.

Covid-19 safety protocols were politicized immediately. Restaurant, bar, hotel and travel workers found themselves playing pandemic police, putting them in dangerous situations.

If vaccine passports become standard, operators will find themselves deeper in the political quagmire. Workers will likely face a greater risk for confrontations with hostile guests.

What’s a Vaccine Passport?

In short, a vaccine passport is a way for someone to prove they’ve received a Covid-19 vaccine.

Per recent reports, the Biden administration has said they have no plan to implement federal vaccine passports.

However, several states have already banned this form of proof of vaccination. These include: Alabama, Arizona, Arkansas, Florida, Georgia, Idaho, Indiana, Iowa, Montana, North Dakota, South Carolina, South Dakota, Texas, Utah (but private companies can require workers to get vaccinated), and Wyoming.

So far, two states—Hawaii and New York—have implemented vaccine passports. As far as the other states, vaccine passports are not a requirement or haven’t been banned yet.

New York’s vaccine passport, Excelsior Pass, was developed by IBM. A vaccinated New York resident downloads the app, a business owner downloads the scanner app, and vaccination status can be confirmed. Similar apps are believed to be in the works.

Again, however, many states have banned these apps.

What Does this Mean for Businesses?

If vaccine passports are banned fully where an operator does business, the decision has been made for them.

However, some bans relate only to government entities—businesses can require proof of vaccination.

And if a state doesn’t prohibit vaccine passports at all? The situation can be even more challenging for operators.

Operators eager to protect their workers and guests from infection may welcome vaccine passports. Some operators may feel these passports are an invasion of privacy and reject them. Still others may view them as a potential source for harassment and discrimination.

Should an operator require vaccine passports, they should expect backlash that could directly impact business. Operators who prohibit the use the vaccine passports may be viewed as “irresponsible” and also face backlash

Once again, the pandemic has put operators in several industries in no-win situations. Operators should consider their vaccine passport plan and the messaging around it now.

Image: Levi Ventura on Unsplash

DCBL X-1 Mask, made by hospitality professionals for the hospitality industry

February 19, 2021by krghospitality krghospitality No Comments

I Tried the Mask Made for & by Hospitality

I Tried the Mask Made for & by Hospitality

by David Klemt

Wearing a mask is part of everyday life, particularly for hospitality industry professionals.

DCBL Masks was designed by hospitality professionals for the hospitality industry, born out of their reverence for the workers putting themselves at risk so the communities they serve can retain a semblance of their normal lives.

Their first mask, the X-1, is intended to provide solutions to the problems presented by other face coverings.

Thoughtful Design

One problem with the standard masks and face coverings we’ve grown accustomed to is their tendency to muffle voices. One of the driving design elements behind the DCBL X-1 is the projection of the wearer’s voice.

The X-1 is a three-piece mask and its second layer is what sets it apart from others. The middle layer is sound-enhancing, sculpted foam that allows the wearer’s voice to carry. No more going hoarse from yelling, no more (or less, at least) repeating oneself, no more guests leaning in or stepping closer to hear what’s being said (hopefully).

That second layer is also intended to improve breathability. The inside layer’s design provides an air pocket for similar breathing functionality. It’s also made of natural bamboo so it’s soft, moisture-wicking and cooling, and it receives an antimicrobial treatment.

The X-1’s outer layer is polyester and resists dust and moisture while also protecting against UV rays. There are two flexible “suspension” systems, one for the nose and one to seal the bottom of the mask. Straps are Spandex, ear loops are adjustable, and there’s a clasp system so the wearer can choose how to secure the mask to their head.

Designed by Industry Pros

DCBL is the brainchild of industry veterans Michael Tipps and Homan Taghdiri. Tipps and Taghdiri are the co-founders of both DCBL Masks and Invictus Hospitality, a consulting agency headquartered in Los Angeles.

Tipps boasts over two decades’ experience in hospitality. He got his start in South Florida and has worked every front-of-house position. His journey through hospitality helped him gain perspective regarding the challenges inherent to the industry, and he eventually co-founded Invictus.

Taghdiri worked in hospitaity for 13 years before becoming a licensed attorney in California. He has worked every position in the industry. While he no longer studies law, when he did, he specialized in real estate, business and the hospitality industry.

DCBL’s Mission

There are three main goals DCBL seeks to achieve: Protection, projection, and connection. I’ve explained how they achieve the first two goals.

If the first goal isn’t realized, goals two and three don’t matter. If DCBL whiffs on the second goal, the third is unachievable. The X-1 seeks to make conversation easier when wearing masks so people can feel more connected. Being separated by masks, distance, barriers, and staying at home is detrimental to us all. The DCBL X-1 addresses that issue.

As the DCBL website says, “Staying safe and making a living shouldn’t be as challenging as it has been.” I feel the brand accomplishes their deceptively simple goals.

Impressions

First things first, I didn’t receive my X-1 in exchange for this post or any monetary compensation. I was genuinely curious about the mask and placed an order for two.

My masks arrived in a black bubble mailer, making them seem a little cooler from the start. They were each sealed in their own packet with an insert that explained the three layers, different methods for securing the X-1, machine washing instructions, and more.

In my experience, the mask felt soft and comfortable before even putting it on. The X-1 feels like a well-constructed, high-quality mask.

I have to say, I dig the interior layer. Not only is it soft and comfortable, the design detail is a nice departure from the white, black or pale blue to which we’ve all become accustomed:

It’s comfortable on my face and it allows me to speak comfortably, clearly and loudly no extra effort. I wore mine around my place and while writing this article. The ear loops are comfortable for me but the X-1 can be worn easily with an ear loop extension or toward the top of the head with the clasp system.

My glasses did fog slightly at first, but that became a non-issue after I adjusted the nose bridge suspension area.

Other people’s mileage may very, of course, but I feel that the mask delivers on DCBL’s mission statement: Be Heard.

To learn more and order the X-1, click here. connect with DCBL on Instagram and Facebook. Contact hello@dcblmasks.com for wholesale orders.

Disclaimer: The DCBL X-1 is not a medical-grade mask and is not intended as a replacement for medical-grade equipment or other recommended measures to stop the community spread of any viruses.

Images taken by author.

February 8, 2021by David Klemt David Klemt No Comments

Introducing KRG Mindset Coaching

Introducing KRG Mindset Coaching

by David Klemt

Seeking an alternative to complete start-up planning and project management? The solution you’re looking for is KRG Mindset Coaching.

Just like every operator is unique, each project brings with it distinct challenges that require individual approaches and plans.

Some projects are already under way but need help moving forward. KRG Mindset gives these projects the help needed to cross the finish line and achieve long-term success.

What is Mindset Coaching?

Owning a hospitality business may look great on paper, but starting a hospitality business can be really quite stressful:

There are what seem to be endless hours of planning.
There are numerous third-parties involved.
There are often hundreds of thousands of dollars at stake.
There are over 500 unique tasks to complete.

It doesn’t matter if this is your first, fifth, or twentieth project—it’s crucial that you be both prepared and organized when opening a new concept or expanding operations.

However, not every project requires our full suite of targeted solutions, which includes feasibility studies, conceptual planning, business planning, brand development, guest experience strategies, food & beverage programs, and operational assessments.

If you’re beyond the idea stage but find your project is struggling to reach the finish line, we’re here to help. And just like a project in its earliest days, you’ll receive the unique, fully customized KRG treatment.

Is Mindset the Solution for You?

KRG Mindset provides a unique, coaching-style program that helps your start-up make continual forward progress:

Receive a dedicated consultant who will be an approachable advisor for you and your project. They’ll review and navigate your start-up questions and challenges, and be your compass to provide you with a clear path towards a successful opening.

Weekly 1-on-1 video/phone sessions with access to a private calendar: a weekly session in which we evaluate the past week and define required actions for the next week with a focus on budgets, timelines, and industry-specific consulting.

Your dedicated consultant is also available for second opinions and the review of: key documents, location, concept, branding, layouts, equipment, menu, service, technology, labor and financial optimization, system development, operations, marketing, and overall strategic clarity.

Your consultant will help you see the blind spots throughout your project, positioning you to maintain your budget and desired opening date.

Your consultant will help you make strong, educated decisions throughout your start-up project that will have a positive impact on the successful start of your restaurant, bar or hospitality brand.

And finally, your advisor will coach you so you become more confident, energized, and motivated about your opening while holding you accountable and helping you become a better leader through the creation of new habits, communication methods, and decision-making processes.

Click here to schedule a call.

Or, if you’re looking for a more hands-on approach where we develop the winning plans and property for and with you, we invite you to learn more by choosing your preferred option: Restaurants & Cafes, Bars & Lounges, Boutique Hotel & Resorts, or Golf, Gaming & Entertainment.

Images: KRG Hospitality