Top X Super Bowl LVII Beverage Ads
by David Klemt
As everyone knows by now, the commercials that air during the Super Bowl are nearly as big a draw as the game itself and its famous Halftime Show.
But before we get into the ads, congratulations to the 2023 Super Bowl champions, the Kansas City Chiefs!
Of course, we can’t help but feel a bit of a sting. With an office in the great city of Philadelphia, we were cheering on the Eagles.
However, I think Super Bowl LVII featured one of the best matchups in the championships recent history. Also, I feel confident in saying that I expect Jalen Hurts and the Philadelphia Eagles to fight there way to another Super Bowl in the near future.
Super Bowl Ads
Big Game ads are famous—perhaps infamous—in part because of the cost for a 30-second commercial.
Per reporting, the price of a Super Bowl LVII ad was set at $7 million. That’s double the cost in comparison to 2012. A 30-second commercial cost $3.5 million during Super Bowl 46.
In other words, brands spend huge dollars on Big Game commercials, with the price increasing each year. After doing some digging, I found that anywhere from 70 to 100 ads will run during the Super Bowl. Assuming $7 million per ad, that’s just shy of $500 million to $700 million in ad revenue.
Companies wouldn’t spend that kind of money if they didn’t expect a healthy ROI. In fact, if you sell any of the items below you may see a sales bump.
And if you don’t sell some of the products below, you may want to consider doing so. That’s why knowing your guests, collecting data, and listening to what guests would like to see on your menu are so important.
Sure, some guests are brand loyal and don’t want to try new products. But there are plenty who are easily influenced by ads and seek out the products they see on their screens.
Bud Light: “Hold: Easy to Drink, Easy to Enjoy”
This would be my favorite Super Bowl ad if Crown Royal’s “Thank You, Canada” commercial didn’t exist.
The ad below is a worthy runner up.
Busch Light: “Cold + Smooth Survival Skills”
Crown Royal: “Thank You, Canada”
Personally, this is my favorite of the Super Bowl LVII beverage ads. Given that KRG Hospitality’s global headquarters is located in Toronto, Ontario, this shouldn’t come as a surprise.
I have to wonder how many people’s heads exploded when Dave Grohl thanked Canada for basketball and football as North Americans know it.
Heineken 0.0: “Ant-Man and the Wasp: Quantumania”
Michelob Ultra: “New Members Day”
Michelob Ultra: “Full Swing Gossip”
Miller Lite vs. Coors Lite vs. Blue Moon: “The High Stakes Beer Ad (Extended Version)”
If John Wick weren’t a loyal bourbon drinker, he’d probably appreciate this commercial the most. Of course, that would require John Wick to be a real person…
Still, excellent fight choreography, and you have to love Blue Moon’s strategy.
Rémy Martin: “Inch by Inch”
Pepsi Zero Sugar: “Great Acting or Great Taste feat. Ben Stiller”
Pepsi Zero Sugar: “Great Acting or Great Taste feat. Steve Martin”
There you have ’em! Which ad is your favorite?
Image: Dave Weatherall on Unsplash
