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Program for Unique Holidays: August 2023

Program for Unique Holidays: August 2023

by David Klemt

"Think about things differently" neon sign

Do you want to stand out from from other restaurants and bars in your area? Change how you think about your August holiday promotions.

Several holidays are set against every date on the calendar, and this month is no exception. These holidays range from mainstream to esoteric.

Pay attention to the “weird” or unique holidays to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing? Why program only around the same holidays as everyone else?

Of course, you shouldn’t try to celebrate every holiday, strange or otherwise. Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.

You’ll find suggestions for promotions below. However, the idea behind our monthly holiday promotions roundup is to inspire you and your team to get creative and come up with unique programming ideas.

For our July 2023 holidays list, click here.

August 4: International Beer Day

In and of itself, International Beer Day isn’t a unique or obscure holiday. However, with the vast array of brewers, beer styles, and beers on offer around the world, it can be a day to highlight unique and obscure beers.

This is one of the best holidays for you to make your guests aware of your more exclusive or lesser-known beer selections.

August 5: National Jamaican Patty Day

If your kitchen has the capability to make delicious pastries, this is a fantastic holiday. A Jamaican patty consists of layered, flaky crust wrapped around jerk chicken, beef, pork, or vegetables mixed with spices. These are delicious, great with a refreshing drink, and perfect for sharing. Oh, and you and your kitchen can decide how hot or mild to make the spices. Just make sure the flavors are authentic and that you honor the culture.

August 7: British Columbia Day, Heritage Day, Natal Day, New Brunswick Day, Ontario Civic Holiday, Saskatchewan Day, and Terry Fox Day

In order, these are holidays celebrated in the provinces of British Columbia, Alberta, Nova Scotia, New Brunswick, Ontario, Saskatchewan, and Manitoba. Depending on the province, this is either a  guaranteed three-day holiday or a Monday that businesses can choose to give their employees off. That means for the most part, there’s plenty of opportunity to leverage a long weekend in seven provinces throughout Canada, perfect for highlighting food and drink promotions.

This also means that operators across America can feature F&B specials that celebrate their neighbors to the north. Get creative!

August 11: Play in the Sand Day

Should you be a beach- or lakefront property or otherwise located on sand, this is your time to shine. Set up games like cornhole, giant Jenga, and giant Connect Four, create an LTO menu that encourages groups to come socialize at your bar or restaurant, and celebrate in the sand.

August 16: National Rum Day

Again, this isn’t an unknown holiday. However, you can ensure you stand out on National Rum Day by getting your hands on unique bottles, such as funky rum styles and high-age-stagement expressions.

August 17: National Nonprofit Day

Do you, your guests, and your team support any nonprofits? If so, this is an excellent way to bring people together and raise some money for worthy causes. Further, National Nonprofit Day provides you with an opportunity to show your community that you care and give back.

August 22: National Bao Day

Much like National Jamaican Patty Day, National Bao Day gives you and your kitchen the opportunity to create fun foods that will excite and delight your guests. Just ensure your kitchen staff is up to the task of creating these delicious, steamed buns.

August 27: National Just Because Day

Have an idea for a promotion that doesn’t quite fit with anything on the calendar? This is the perfect day to let it rip!

August 29: National Lemon Juice Day

Lemon juice is a key ingredient for an incredible number of cocktails. So, shine a light on all the heavy lifting this citrus does in drinks! One way to accomplish this is by creating an LTO of your guests’ favorite drinks that feature lemon juice.

August 31: Eat Outside Day

Have outside seating? Have the capability of bringing food trucks into your parking lot or just outside your business? I think you know where I’m going with this, and what to do.

Image: Ivan Bertolazzi on Pexels

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Cheers to the Spirited Awards Winners!

Cheers to the 2023 Spirited Awards Winners!

by David Klemt

Bartender presenting cocktail

A toast to the nominees and winners!

Cheers to each of the winning bars, teams, and individuals taking home awards from the 17th annual Spirited Awards at Tales of the Cocktail 2023 in New Orleans!

Spirits educator, advocate, and bartender’s bartender Tiffanie Barriere earned the well-deserved Tales Visionary Award. Master Distiller Desmond Payne, MBE, took home the Helen David Lifetime Achievement Award.

Compellingly, a number of so-called secondary and tertiary markets are taking awards back to their home cities. These include Albuquerque, Phoenix, and Portland. Nothing against primary markets like New York City and Los Angeles, but it’s wonderful to see other cities grab the spotlight and shine, make their marks, and let everyone know, “We’ve arrived—don’t sleep on us!”

Unfortunately, Canada didn’t take home any international awards from Tales this year, nor did Las Vegas. Next year, hopefully.

Barcelona, however, can boast that it’s the home of the Spirited Award winner for the World’s Best Bar.

As far as our little experiment with artificial intelligence attempting to predict Spirited Awards winners, the chatbot we selected didn’t do very well. That said, it did accurately guess six out of the 24 awards we presented to the bot for a 25-percent success rate: Best US Brand Ambassador; International Bartender of the Year; Best International Bar Mentor; Best International Restaurant Bar; Best Broadcast, Podcast, or Online Video Series; and Best Cocktail & Spirits Writing.

Raise a glass and toast this year’s Spirited Awards winners. Cheers!

US Categories

US Bartender of the Year presented by Pernod Ricard USA

Christine Wiseman, Marygold’s Brasserie / Broken Shaker (Miami, Florida)

Best US Bar Mentor presented BarSmarts

Chris Patino

Best US Brand Ambassador presented Libbey

Vance Henderson (Hendrick’s Gin)*

Best US Bar Team presented by William Grant & Sons

Happy Accidents (Albuquerque, New Mexico)

Best US Cocktail Bar presented by Absolut Vodka

Century Grand (Phoenix, Arizona)

Best US Hotel Bar presented by Grey Goose

Hey Love at The Jupiter (Portland, Oregon)

Best US Restaurant Bar presented by Amaro Montenegro and Select Aperitivo

Café La Trova (Miami, Florida)

Best New US Cocktail Bar presented by Diageo Bar Academy

Martiny’s (New York, New York)

Timeless US Award

Tiki-Ti (Los Angeles, California)

International Categories

International Bartender of the Year presented by The Busker

Giorgio Bargiani, Connaught Bar (London, England, United Kingdom)*

Best International Bar Mentor presented by Tales of the Cocktail Foundation

Agostino Perrone*

Best International Brand Ambassador presented by Tales of the Cocktail Foundation

Nicola Riske (The Macallan)

Best International Bar Team presented by Angostura Caribbean Rum

ALQUÍMICO (Cartagena, Colombia)

Best International Cocktail Bar presented by Patr​​ón Tequila

SIPS (Barcelona, Spain)

Best International Hotel Bar presented by Perrier

Jigger & Pony at the Amara Hotel (Singapore)

Best International Restaurant Bar presented by Tales of the Cocktail Foundation

Analogue Initiative (Singapore)*

Best New International Cocktail Bar presented by Diageo Bar Academy

Line Athens (Athens, Greece)

Timeless International Award

Long Bar at the Raffles Hotel (Singapore)

Global Categories

Tales Visionary Award

Tiffanie Barriere

Helen David Lifetime Achievement Award

Desmond Payne, MBE

World’s Best Bar

SIPS (Barcelona, Spain)

Best New Spirit or Cocktail Ingredient presented by Lyre’s Non-Alcoholic

Martini & Rossi Floreale Non Alcoholic Aperitivo

World’s Best Cocktail Menu presented by Diageo Bar Academy

Double Chicken Please (New York, New York)

World’s Best Spirits Selection presented by Tales of the Cocktail Foundation

Raised by Wolves (San Diego, California)

Writing & Media Categories

Best Cocktail & Spirits Publication presented by Tales of the Cocktail Foundation

Punch

Best Broadcast, Podcast, or Online Video Series presented by Tales of the Cocktail Foundation

The Speakeasy Podcast*

Best Cocktail & Spirits Writing presented by Tales of the Cocktail Foundation

The Great Mezcal Heist” by Emma Janzen, for Eater*

Best New Cocktail or Bartending Book presented by Tales of the Cocktail Foundation

The Bartender’s Manifesto by Toby Maloney with Emma Janzen

Best New Book on Drinks Culture, History, or Spirits presented by Tales of the Cocktail Foundation

Modern Caribbean Rum: A Contemporary Reference to the Region’s Essential Spirit by Matt Pietrek and Carrie Smith

Congratulations to each of the venues, teams, and individual winners! Cheers!

Bar Hacks Guests

The following Spirited Awards presenters, winners, and TOTC team have appeared on the Bar Hacks podcast. Give these episodes a listen to learn more about these amazing people!

Vance Henderson (episode 20)

Episode 48, Episode 65, and the Hurricane Ida Emergency Episode with Eileen Wayner

Lynn House (episode 52)

Kellie Thorn and Lola Thomas (episode 72)

Roberta Mariani (episode 84)

* Denotes an accurate prediction by DeepAI‘s AI Chat chatbot.

Image: Christian Fridell on Pexels

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by David Klemt David Klemt No Comments

The Year of Pineau des Charentes?

The Year of Pineau des Charentes?

by David Klemt

A dock and door in the Charente-Maritime department of France

A pier and door in the Charente-Maritime department of France, home of Pineau des Charentes.

Take Cognac’s eponymous and legendary brandy, add grape juice or grape must, mature the blend, and you get Pineau des Charentes.

Pineau, a less unwieldy name for this vin de liqueur, comes in white, red, and rosé styles. Unfortunately, owing to Pineau not being as famous as Cognac, these fortified wines aren’t very well known to the general public.

However, bartenders and bar owners are trying to turn that around. In fact, the iconic Ivy Mix theorized last week that 2023 could become the Year of Pineau.

 

View this post on Instagram

 

A post shared by Ivy Mix (@ivymix)

Toward the bottom of her post, Mix says it’s “[t]time to [p]lay with Pineau!” She also includes a recipe for a Pineau-led version of the Saturn cocktail.

Pineau is excellent for hot summer days, and it plays well in tiki or nautical drinks and other cocktails.

Of course, Mix’s post got me thinking: Do enough people know about Pineau to help guide their guests in discovering it and adding it to their beverage rotation?

So, below you’ll get a crash course in Pineau des Charentes, your and your guests’ new favorite fortified wine.

Mix has been a guest of the Bar Hacks podcast, featuring on episode 54 and episode 58 if you’d like to learn more about her approach to hospitality.

A Happy Accident?

If you know anything about me, you know I love a good drink origin story. This is mainly due to the fact that there are either disputes or we’re simply perpetuating a guess or theory.

Well, Pineau des Charentes has a bit of a “foggy” origin itself.

From what I can find, this vin de liqueur traces its roots back to a winemaker in the late 1500s—supposedly. Rumor has it that he put grape must—freshly crushed grape juice—into what he mistook for an empty barrel. In reality, the barrel, which was put to rest for a few years, contained Cognac.

Bippity, boppity, booze, Pineau was born. In 1921, a winemaker in Burie, a commune in Charente-Maritime, commercialized Pineau.

How it’s Made

Production, while controlled, is straightforward.

In most cases, a single house handles production on their own. They grow the grapes that become brandy, they make the juice by pressing more grapes, and they add the juice to the eau de vie.

For the curious, the grapes most often used in the production of Pineau are:

  • Cabernet Franc
  • Cabernet Sauvignon
  • Colombard
  • Folle Blanche
  • Jurancon
  • Merlot
  • Merlot Blanc
  • Meslier St Francois
  • Montils
  • Sauvignon Blanc
  • Semillon
  • Ugni Blanc

Many people are probably familiar with the term for blending eau de vie with juice: assemblage. However, they may be less familiar with the result of assemblage: mutage. This step simply stops the fermentation process.

With assemblage completed—the ratios are highly controlled—the blend is matured. A white Pineau must spend 18 months maturing, 12 of those months in an oak barrel. For a red Pineau, those numbers are 12 months and eight months.

Then, the Pineau is bottled. As mentioned at the start of this section, Pineau is controlled; it’s subject to the rules of the vin de liqueur Appellation d’Origine Contrôlée, or AOC. So, Pineau must be bottled within its AOC region.

Types of Pineau des Charentes

At the top of this article I mention that there are white, red, and rosé Pineaus. In other words, there will be a familiarity with Pineau from the wine drinkers amongst guests. This can, of course, make it easier to introduce it to them.

White Pineau, the most widely known style, is broken down into:

  • blanc, minimum aging (18 months, 12 in oak barrels);
  • vieux blanc, spending at least five years in oak casks; and
  • très vieux blanc, resting for at least 10 years in oak.

That brings us to red Pineau and its age breakdown:

  • rouge, minimum aging (12 months, eight in oak casks);
  • vieux rouge, resting for a minimum of five years in oak; and
  • très vieux rouge, spending at least 10 years in oak barrels.

Red is the most popular style of Pineau in its home region.

Now, when it comes to rosé Pineau, the aging is very similar to red or rouge. However, the line of separation, based upon maceration time, is quite thin.

Speaking of familiarity, by the way, many well-known Cognac houses also produce Pineau. This means guests should recognize names like Rémy Martin, Pierre Ferrand, and Hardy.

How it Tastes

All of this leads us to the big question that will be on your bar team and guests’ minds: What does Pineau taste like?

Generally speaking, Pineau is sweet. However, it’s not sweet in an overwhelming way. Rather, your guest-facing team members can explain that Pineau is described as having a natural sweetness. Older styles also tend to deliver more complex profiles, including flavors such as honey and nuts.

Of course, the best way to know how to describe a given Pineau in your inventory is to taste your team on each expression.

Pineau is most often enjoyed chilled and served in a tulip-shaped glass. However, as Mix and other bartenders will tell you, Pineau performs very well as a base or modifier in cocktails.

And at 16- to 22-percent ABV (most often 17 percent), Pineau is similar in proof to Sherry and Port. In fact, I recommend creating a fortified wine flight (premium price for premium products and a premium experience) that allows guests to compare Sherry, Port, and Pineau.

To get things started, Mix’s Pineau-based Saturn recipe is below. Cheers!

Venus’s Point

  • 1.5 oz. Pineau de Charentes White ​(Mix uses Pierre Ferrand in the Instagram post above)
  • 0.5 oz Agricole Rhum (Mix uses JM in the Instagram post above)​
  • 0.75 oz. Fresh lemon juice​
  • 0.25 oz. Passionfruit syrup​
  • 0.25 oz. Orgeat​
  • Lemon wheel​ to garnish

Simply shake, strain, serve up, and garnish.

Image: Les Argonautes on Unsplash

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by David Klemt David Klemt No Comments

Novo Fogo Reformulates Brazilian RTDs

Novo Fogo Reformulates and Redesigns Brazilian RTDs

by David Klemt

Redesigned and reformulated Novo Fogo ready-to-drink canned cocktails

Just before Tales of the Cocktail kicks off, Novo Fogo Organic Cachaça announces the reformulation of their award-winning ready-to-drink cocktail line.

As founder and CEO Dragos Axinte reveals on episode 97 of the Bar Hacks podcast, the RTD series now features key changes.

For example, the RTDs now come in 12-ounce slim cans rather than their original eight-ounce cans. As you can see, the design is also much more colorful and eye-catching.

Of course, the changes aren’t simply cosmetic. Inside the can, each expression represents a new recipe. The last iteration of Novo Fogo RTDs was delicious and showcased their Silver Cachaça brilliantly. However, the new formulation offers even more robust flavor and drops the sweetness a bit.

 

View this post on Instagram

 

A post shared by Dragoș Axinte (@treerestrial)

Most importantly, the new RTDs are truly a pioneering beverage. Novo Fogo’s new canned cocktails are the first RTDs made with Brazilian cachaça ever to achieve USDA Organic certification.

This means that Novo Fogo’s entire lineup, from core expressions to special releases, is USDA-certified 100-percent organic. That’s a huge win for the company, for operators who feature their products, and for operators’ guests.

Operators will be able to introduce these new 12-ounce, nine-percent ABV RTDs to their guests shortly. They’re perfect as a refreshing summer cocktail, served on ice in buckets with limes for garnish.

NOVO FOGO ANNOUNCES NEW BRAZILIAN ORGANIC COCKTAIL

RTD Line Sets Industry Standard as the First-Ever USDA-Certified Organic Canned Cocktail Made with Brazilian Cachaça

SEATTLE, WANovo Fogo Organic Cachaça today announces that they have completely redesigned and reformulated their popular line of award-winning Brazilian canned cocktails, offering consumers a fresh way to experience their carbonated twist on Brazil’s national cocktail, the Caipirinha. Novo Fogo Brazilian Organic Cocktails come in three tropical flavors and are USDA-certified organic.

The award-winning, sustainability-oriented cachaça producer makes handcrafted cachaça from estate-grown sugarcane in Brazil’s Atlantic Rainforest and is a pioneer in spirit-based ready-to-drink (RTD) beverages. For over six years, Novo Fogo’s canned cocktails have introduced North American drinkers to Brazilian cachaça in an approachable, convenient, and delicious format. The current product evolution represents a giant leap forward in organic ingredient certification, packaging design, and flavor.

Novo Fogo’s Brazilian Organic Cocktails highlight three traditional Brazilian flavors—Lime, Passion Fruit, and Mango—that complement the base spirit of Novo Fogo Silver Cachaça, beloved by bartenders across the globe. The 100% natural ingredients have been reformulated to create a cocktail that is now certified organic by the USDA, a first for any cachaça-based RTD and a big win for Mother Earth. This breakthrough now makes Novo Fogo’s entire product line USDA-certified organic.

The colorful design of the 12 oz sleek cans evokes Novo Fogo’s origins in the Brazilian rainforest and emerged in collaboration with multi-Grammy-nominated dance music duo, SOFI TUKKER, who became co-owners and global ambassadors of Novo Fogo in October 2022. SOFI TUKKER’s vibrant, inclusive, and global perspective on electronic music has attracted legions of adoring fans worldwide, and Novo Fogo’s Brazilian Organic Cocktails are poised to accompany SOFI TUKKER’s music as the perfect concert cocktail.

Novo Fogo Brazilian Organic Cocktails feature new recipes that are full-flavored and not too sweet, each at 9% ABV with 150 calories and 12 grams of carbohydrates per serving. The aluminum cans have grown to 12 oz in volume, with 1.8 proper cocktail servings per can. Although they are new in every way, these updated cocktails continue to combine freshness, deliciousness, and shelf stability by virtue of their organic-certified ingredients that harmonize as balanced, carbonated drinks. Drink ‘em how you like ‘em, as long as they’re cold: straight from the chilled can, over ice in a glass, and with or without an extra squeeze of lime.

Novo Fogo is an award-winning Brazilian cachaça producer that handcrafts their spirits at their zero-waste distillery at the edge of the Atlantic Forest in Brazil’s southern state of Paraná. The purest representation of USDA-certified 100% organic sugarcane, Novo Fogo’s Silver Cachaça is the result of single pot distillation in small batches to maximize the flavors of local terroir in the finished spirit. Silver Cachaça is the base spirit for all three Brazilian Organic Cocktails.

“We have always been committed to genuinely reflect Brazilian culture in our brand persona, while also observing and respecting North American consumer trends. These new organic cocktails are a natural evolution of our understanding of the world and incorporate the positive, colorful, and vivid inspiration that SOFI TUKKER brought to the brand. As with everything we do these days, our new Brazilian Organic Cocktails represent the intersection of integrity and joy,” says Novo Fogo’s founder and CEO, Dragos Axinte.

Novo Fogo Brazilian canned cocktails are sold to distributors nationwide by 375 Park Avenue Spirits and online with a suggested retail price of $3.75 per can and $14.99 for a four-pack. To learn more about Novo Fogo products, please visit www.novofogo.com.

About Novo Fogo

A passionate advocate for sustainable practices in the spirits industry, Novo Fogo is a carbon-negative company that produces USDA-certified 100% organic cachaças at its zero-waste distillery in the heart of Brazil’s Atlantic Rainforest. Its production methods prioritize human and environmental sustainability; the company is proud of its all-female distiller team and its legacy reforestation project, The Un-Endangered Forest, which seeks to restore 44 species of threatened native trees. Extending this ethos to its cocktail audience, Novo Fogo has been a trailblazer for sponsoring health and wellness initiatives for spirit industry members. The company’s product line intersects traditional Brazilian culture with modern cocktail trends of healthier drinking, such as low carbs, low ABV, and low calories. Seeking to build a business that can last 100 years, Novo Fogo has partnered with multi-Grammy-nominated global dance music duo SOFI TUKKER to foster increased awareness towards its brand of conscientious capitalism. Find Your Own Brazilian Zen™ by visiting https://www.novofogo.com.

About 375 Park Avenue Spirits

375 Park Avenue Spirits specializes in the premium- to luxury-spirit categories and their portfolio includes numerous expressions from leading international producers.  Founded as Luctor International, LLC in 1981, 375 Park Avenue Spirits joined the Sazerac Company in early 2015 to act as an independent, yet fully integrated sales and marketing affiliate. The company is known today for creating an environment of growth for supplier partners in the domestic market for renown brands like Van Gogh Vodka from Holland, Sobieski Vodka from Poland, Cutty Sark Blended Scotch, J.P. Wiser’s Canadian Whisky, Paul John Single Malt Whisky from India, Scapegrace Gin from New Zealand, Novo Fogo Cachaça and many others. For more information on 375 Park Avenue Spirits, please visit www.375park.com.

Images courtesy of Novo Fogo Organic Cachaça

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5 Books to Read this Month: June 2023

5 Books to Read this Month: June 2023

by David Klemt

Flipping through an open book

Our engaging and informative June book selections will take your front and back of house to the next level, and help develop your leadership skills.

To review the book recommendations from May 2023, click here.

Let’s jump in!

Start with Why: How Great Leaders Inspire Everyone to Take Action

This book written by Simon Sinek is considered one of the best books ever written about leadership. “Start with Why” isn’t just a clever title, it’s an important beginning point for all entrepreneurs and leaders.

Further, this book introduces the reader to what Sinek calls the Golden Circle. True leaders don’t micromanage. They don’t just delegate. Effective leaders inspire their teams, providing more motivation than, “Do what I say.” Grab this best seller today: click here.

The Sioux Chef’s Indigenous Kitchen

We saw this book while we were walking the floor in Chicago at the 2023 National Restaurant Association Show. I snapped a photo, looked up the book, and not only has it been named the Best Cookbook of 2017 by several publications, it’s also the 2018 James Beard Award winner for Best American Cookbook.

From Amazon: “Here is real food—our indigenous American fruits and vegetables, the wild and foraged ingredients, game and fish. Locally sourced, seasonal, “clean” ingredients and nose-to-tail cooking are nothing new to Sean Sherman, the Oglala Lakota chef and founder of The Sioux Chef. In his breakout book, The Sioux Chef’s Indigenous Kitchen, Sherman shares his approach to creating boldly seasoned foods that are vibrant, healthful, at once elegant and easy.”

The Maison Premiere Almanac

If you’ve been the Maison Premiere in Brooklyn, you know it’s a unique experience. That’s saying a lot given the level of the bars, restaurants, and hotels in that iconic borough. One of the standout features is an “absinthe drip” that was inspired by the legendary New Orleans saloon Old Absinthe House.

From Amazon: “As captivating as the bar itself, The Maison Premiere Almanac is both a visual delight—drawing on photography, illustration, and graphic design—and a detailed guide to the rarefied subjects that make Maison Premiere unique, including deep explorations into the art of the cocktail and cutting-edge bartending techniques and equipment.

“There are also primers on absinthe (a Maison specialty) and recipes for highly refined cocktails, including martinis, toddys, punches, and mint juleps. Tutorials on oysters include how to confidently select and prepare them at home and how to eat them with style. And while packed with curious information and useful knowledge on cocktails and bartending for both enthusiastic beginner bartenders and seasoned cocktail lovers, the Almanac is also a visually arresting objet d’art that will make a perfect addition to any bookshelf.” For all of this and 90 recipes, click here.

Tropical Standard: Cocktail Techniques & Reinvented Recipes

This book is the result of a collaboration between bartender Garret Richard and writer Ben Schaffer. As every great bartender knows, producing great drinks comes down to technique and understanding ratios.

From Amazon: “Crucial techniques are clearly detailed, including how to balance syrups, flash blend, handle carbonation, tackle tinctures, cordialize citrus, and power up juice with acid adjusting. Over the course of 84 recipes, vintage cocktails like the Rum Barrel, Mai Tai, and Ray’s Mistake are reimagined just as future classics are revealed, including the Beachcomber Negroni, Winter in L.A., and Field of Mars. These drinks honor founding legends such as Donn Beach, Trader Vic, and Harry Yee as well as modern icons, including Dale DeGroff, Audrey Saunders, Julie Reiner, and Dave Arnold.”

Grab this book today!

The Seasonal Cocktail

All the data support the statement that today’s guests are choosing to drink better. Better spirits, better ingredients, better drinks.

The Seasonal Cocktail is the perfect cocktail book for addressing this change in consumer behavior. Author Jason Hedges is the mastermind behind several of the world’s best cocktail programs, such as L’Ecole and Gotham. F. Paul Pacult has been called “the J.D. Power of liquor,” which is an incredible endorsement.

Together, these two beverage powerhouses share what it takes to build sophisticated yet simple seasonal drinks. Timely, given that we’re now hitting the summer months. Click here to grab this book now.

Image: Mikołaj on Unsplash

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The Art of the Preparation

The Art of the Preparation

by David Klemt

Overhead view of chef slicing and chopping ingredients

Chef Brian Duffy‘s take on preparation and its overall impact on the guest experience extends to every aspect of operations.

In one sentence during his 2023 National Restaurant Association Show in Chicago cooking demo, Chef Duffy sums up the power of the proper mindset.

“The art of the preparation creates the experience,” says Chef Duffy.

Now, he was preparing plant-based shrimp from New Wave Foods at the time. After preparing a pan, the revered chef was readying a pound of FABI Award-winning New Wave Shrimp for Duffified Shrimp Fried Rice.

 

View this post on Instagram

 

A post shared by Chef Brian Duffy (@chefbriduff)

When making this dish, Chef Duffy chops roughly half the New Wave Shrimp in half. He does so to enhance the dish’s texture, and therefore the guest experience. Additionally, Chef Duffy likes to toast basmati rice before adding it to the pan with the shrimp and vegetables.

Again, Chef Duffy shared his view on the guest experience when cutting animal-alternative shrimp (the product is made with sustainable seaweed and mung bean).

Preparation

Okay, so what does slicing or chopping shrimp have to do with the guest experience? It’s the attention to what others may consider a tiny detail. In fact, some may deem important details “optional.”

Whether front-of-house, back-of-house, or back office, everyone’s mindset matters. How one views their role and how they approach their responsibilities impacts every element of a restaurant, bar, nightclub, or hotel’s success.

Choosing to halve half the shrimp because it will deliver a better experience speaks volumes. It’s a commitment to perfect the “small” details so every guest walks away wanting to return.

If an operator wants to know if they have a chef or an executive chef, this is one way to tell. Is the chef teaching their brigade? Guiding them? Implementing policies around preparation? Or are they just punching the clock, making sure the rest of the team shows up, and sending out food that’s “good enough”?

Operators can apply versions of those questions to every role in the house, including their own. Is their pride in preparing every element of service and operation? Or is the team just muddling through each shift?

There are no Small Details

Interestingly, most guests likely won’t ever be aware of every detail operators and their teams get right. However, they will feel every choice each team member makes. They may not know precisely what goes right, but they take home with them that their visit was exceptional.

Pulling the threads tighter separates operators and their brands from one another. Guests can get a bite and a drink anywhere. They reward outstanding service and experiences with their time and money.

It’s a simple equation to understand: Operators want to create an army of loyal guests, guests expect exceptional experiences. The operators who deliver on guest expectations are rewarded with loyalty.

Chef Duffy isn’t “just” slicing shrimp. He’s not “just” toasting rice. Chef’s not “just” making “the world’s most perfect dippy egg.” In reality, he’s ensuring every decision he, his teams, and his clients make enhance the guest experience exponentially.

There are no small details. There are no small decisions. The art of the preparation, as Chef Duffy says, creates the experience. Indeed, preparation also separates the mediocre from the exceptional.

Image: Jonathan Borba on Unsplash

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5 Books to Read this Month: May 2023

5 Books to Read this Month: May 2023

by David Klemt

Flipping through an open book

Our engaging and informative May book selections will take your front and back of house to the next level, and help develop your leadership skills.

To review the book recommendations from April 2023, click here.

Let’s jump in!

Contagious You: Unlock Your Power to Influence, Lead, and Create the Impact You Want

This is one of three books KRG Hospitality’s Jennifer Radkey read in February. It’s the sequel to a book titled Contagious Culture, which we featured last month.

From Amazon: “For anyone who’s sought to create change, or felt sucked into the drama and chaos of a toxic work environment, this book will advance the notion that everyone at an organization is a leader—for good or for bad—and that leaders have tremendous power to influence those who follow their example. The quality of our leadership is based upon our intentions, energy, and presence. By emphasizing authorship, self-care, and response-ability (not responsibility) as leadership skills and therefore cultural amplifiers, Contagious You shows you how to walk the path of more effective leadership while navigating the road blocks in your way. Whether these road blocks are working with negative co-workers with secret agendas and unrealistic expectations, or just the general ‘busyness’ of life and its excessive demands, this book will take you on a journey to create more space, more courageous leadership, and stronger collaboration to influence others and create the impact you desire.”

Grab this book today: click here.

Chef’s PSA: Culinary Leadership Fundamentals

If Chef’s PSA sounds familiar, that’s probably because it’s a series of four books. We included another book in the series, How Not to be the Biggest Idiot in the Kitchen, last December in our last book roundup of 2022.

Culinary Leadership Fundamentals is intended to prepare chefs to lead a brigade. It’s one thing to know how to prepare food; it’s another to know how to be the leader in the kitchen. Of course, this book is also full of valuable information for owners and operators. After all, they should know how their chef is approaching their role.

From Amazon: “When you become a Chef for the first time you may be put in a position where you know how to cook but not how to lead and manage. This book will teach you everything you need to know to become a Chef Leader in the kitchen. From how to manage costs, build a team, market yourself and overcome adversity. This is the book every Chef needs if they want a competitive edge in running a successful kitchen.”

Pick it up today!

Southern Cooking, Global Flavors

Chef Kenny Gilbert’s journey through the culinary world is epic. By the age of seven he had shown such an interest in the art of BBQ that his father bought him his first grill, a small Weber. After high school he moved from his hometown to Cleveland to attend the Pennsylvania Culinary Institute. After graduation, Chef Gilbert entered into an apprenticeship at the Ritz-Carlton, Amelia Island, in Florida. By age 23, Chef Gilbert earned the role of Chef de Cuisine. He has also opened restaurants and led the culinary programs at restaurants and hotel properties not only throughout Florida but also Colorado, Georgia, throughout the Caribbean, France, Japan, and Spain. Oh, and there was Chef Gilbert’s Top Chef season seven appearance, plus the development of his own line of spices and rubs.

His newly released book features 100 recipes that put international spins on southern classics. Pick up Southern Cooking, Global Flavors today!

The Ice Book: Cool Cubes, Clear Spheres, and Other Chill Cocktail Crafts

We’ve addressed the need to compliment your cocktail menu with a dedicated ice program. This book, available now for pre-order, is from world-renowned cocktail and spirits writer Camper English. Not only does it include easy-to-follow instructions for you and your bar team to elevate your cocktail program, from full-proof to zero-ABV drinks. The Ice Book, then, is aptly titled—it’s everything you need to introduce a memorable drinking experience.

From Amazon: “In The Ice Book, internationally renowned cocktail icepert Camper English details how to use directional freezing to make perfectly pure ice in a home freezer, carve it up into giant diamonds and other shapes, and embed it with garnishes, including edible orchids and olives. You’ll learn how to create a frozen bowl for Negroni punch, serve a Manhattan inside an ice sphere, and infuse cubes with colors and flavors to create cranberry cobblers, a color-changing Gin and Tonic, and other awesome drinks.”

The Book of Cocktail Ratios: The Surprising Simplicity of Classic Cocktails

Long-time subscribers to KRG Hospitality’s newsletters and readers of our articles know that I love a controversial take on cocktails. Take, for instance, the origin of the Margarita. Well, the opening sentence from the description for The Book of Cocktail Ratios certainly got my attention.

From Amazon: “Did you know that a Gimlet, a Daiquiri, and a Bee’s Knees are the same cocktail? As are a Cosmopolitan, a Margarita, and a Sidecar. When hosting a party wouldn’t you enjoy saying to your guests, ‘Would you care for a Boulevardier, perhaps, or a Negroni?’ These, too, are the same cocktail, substituting one ingredient for another. Or if you’d like to be able to shake up a batch of whiskey sours for a party of eight in fewer than two minutes, then read on.

As Michael Ruhlman explains, our most popular cocktails are really ratios—proportions of one ingredient relative to the others. Organized around five of our best-known, beloved, classic families of cocktails, each category follows a simple ratio from which myriad variations can be built: The Manhattan, The Gimlet, The Margarita, The Negroni, and the most debated cocktail ever, The Martini.”

This book should provide you and your bar team with a totally different perspective when it comes to drink ratios. Pre-order your copy today!

Image: Mikołaj on Unsplash

KRG Hospitality advanced bar education

by David Klemt David Klemt No Comments

TOTCF Names 2023 Spirited Award Honorees

TOTCF Names 2023 Spirited Award Honorees

by David Klemt

Neon sign in red that reads "Cocktails"

The Tales of the Cocktail Foundation has announced the 17th annual Spirited Awards honorees, organized into several regions.

Unless otherwise noted, each award category recognizes ten honorees. Categories include best cocktail bar, best restaurant bar, best hotel bar, best new bar, and best bar team.

Additionally, I have to say that I’m impressed by how the TOTCF further recognized several global regions. There’s the United States, of course, separated into three regions of its own. Then there’s Asia Pacific, Canada, Europe, Latin America and the Caribbean, and Middle East and Africa.

I’m focusing on three specific regions for this article: the US, Canada, and Latin America and the Caribbean. This decision comes from that fact those are KRG Hospitality’s three main areas of operation. But don’t worry, Asia Pacific, Europe, and Middle East and Africa: we’re coming for you, too.

To review the list in its entirety, please click here.

Unsurprisingly, Austin, Chicago, Las Vegas (our US headquarters), Nashville, New Orleans, New York, Phoenix, San Francisco, and Washington, DC are well represented. However, it’s refreshing to see other markets recognized, such as Portland, Maine, and Brookline, Massachusetts. Montreal, Toronto (our Canadian headquarters), Vancouver do Canada proud, of course.

Congratulations to this year’s honorees! Cheers!

Best US Cocktail Bar: US Central

  • Bordel (Chicago, Illinois)
  • DrinkWell (Austin, Texas)
  • Estereo (Chicago, Illinois)
  • Julep (Houston, Texas)
  • Kiesling (Detroit, Michigan)
  • Manolito (New Orleans, Louisiana)
  • Nickel City (Austin, Texas)
  • Sparrow (Chicago, Illinois)
  • Sportsman’s Club (Chicago, Illinois)
  • The Roosevelt Room (Austin, Texas)

Best US Cocktail Bar: US East

  • Bar Goto (New York, New York)
  • barmini by José Andrés (Washington, DC)
  • Dear Irving Gramercy (New York, New York)
  • Double Chicken Please (New York, New York)
  • Old Glory (Nashville, Tennessee)
  • Overstory (New York, New York)
  • Pearl Diver (Nashville, Tennessee)
  • Portland Hunt + Alpine Club (Portland, Maine)
  • Serenata (Washington, DC)
  • Service Bar (Washington, DC)
  • Sunken Harbor Club (Brooklyn, New York)

Best U.S. Cocktail Bar: US West

  • Bitter & Twisted Cocktail Parlour (Phoenix, Arizona)
  • Century Grand (Phoenix, Arizona)
  • Foreign National (Seattle, Washington)
  • Navy Strength (Seattle, Washington)
  • Raised by Wolves (San Diego, California)
  • Rum Club (Portland, Oregon)
  • Thunderbolt (Los Angeles, California)
  • Trick Dog (San Francisco, California)
  • True Laurel (San Francisco, California)
  • Wildhawk (San Francisco, California)
  • Yacht Club (Denver, Colorado)

Best US Restaurant Bar: US Central

  • Arnaud’s French 75 Bar (New Orleans, Louisiana)
  • Bakery Bar (New Orleans, Louisiana)
  • Grey Ghost (Detroit, Michigan)
  • Kumiko (Chicago, Illinois)
  • Lengua Madre (New Orleans, Louisiana)
  • Maple and Ash (Chicago, Illinois)
  • Margot’s (New Orleans, Louisiana)
  • Mister Mao (New Orleans, Louisiana)
  • Monteverde (Chicago, Illinois)
  • Spoon and Stable (Minneapolis, Minnesota)
  • The Hope Farm (Fairhope, Alabama)
  • The Lounge at MARCH (Houston, Texas)

Best US Restaurant Bar: US East

  • Blossom Bar (Brookline, Massachusetts)
  • Bresca (Washington, DC)
  • Café La Trova (Miami, Florida)
  • COTE Korean Steakhouse (New York, New York)
  • Crown Shy (New York, New York)
  • Gramercy Tavern (New York, New York)
  • Jaguar Sun (Miami, Florida)
  • Macchialina (Miami, Florida)
  • Manhatta (New York, New York)
  • The Grey (Savannah, Georgia)

Best US Restaurant Bar: US West

  • Accomplice Bar (Los Angeles, California)
  • Bar Agricole (San Francisco, California)
  • Bicyclette (Los Angeles, California)
  • Cleaver: Butchered Meats, Seafood & Classic Cocktails (Las Vegas, Nevada)
  • L’Oursin (Seattle, Washington)
  • Lolo (San Francisco, California)
  • Palomar (Portland, Oregon)
  • Redbird (Las Vegas, Nevada)
  • Valentine (Phoenix, Arizona)
  • Viridian (Oakland, California)

Best US Hotel Bar: US Central

  • Bar Marilou at the Maison de la Luz (New Orleans, Louisiana)
  • Catbird at the Thompson Hotel (Dallas, Texas)
  • Chandelier Bar at the Four Seasons New Orleans (New Orleans, Louisiana)
  • Hot Tin at the Pontchartrain Hotel (New Orleans, Louisiana)
  • Lazy Bird at The Hoxton (Chicago, Illinois)
  • loa at the International House (New Orleans, Louisiana)
  • Midnight Rambler at The Joule (Dallas, Texas)
  • The Bar at Hotel Zachary (Chicago, Illinois)
  • The Elysian Bar at the Hotel Peter and Paul (New Orleans, Louisiana)
  • Vol. 39 at The Kimpton Gray Hotel (Chicago, Illinois)

Best US Hotel Bar: US East

  • Allegory at the Eaton Hotel (Washington, DC)
  • Champagne Bar at The Surf Club Miami (Miami, Florida)
  • Dear Irving on Hudson at the Aliz Hotel (New York, New York)
  • El Quijote at Hotel Chelsea (New York, New York)
  • Minibar at The Meridian Hotel (Miami, Florida)
  • Orilla Bar & Grill at the Urbanica the Euclid Hotel (Miami Beach, Florida)
  • Panorama Room at Graduate Hotel Roosevelt Island (New York, New York)
  • Raines Law Room at the William (New York, New York)
  • White Limozeen at The Graduate (Nashville, Tennessee)
  • Zou Zou’s at the Pendry Manhattan West (New York, New York)

Best US Hotel Bar: US West

  • Anasazi Bar and Lounge at the Rosewood Inn of the Anasazi (Santa Fe, New Mexico)
  • ARDOR at The West Hollywood EDITION (West Hollywood, California)
  • Del Rey at Villa Royale (Palm Springs, California)
  • Hey Love at The Jupiter (Portland, Oregon)
  • Legacy Club at Circa (Las Vegas, Nevada)
  • Libertine Social at the Mandalay Bay (Las Vegas, Nevada)
  • Little Rituals at the Residence Inn/Courtyard by Marriott (Phoenix, Arizona)
  • Mountaineering Club at the Graduate Seattle Hotel (Seattle, Washington)
  • Overlook Lounge, Aperitifs & Spirits at the Wynn (Las Vegas, Nevada)
  • Ski Lodge at The Cosmopolitan (Las Vegas, Nevada)

Best New US Cocktail Bar: US Central

  • Adiós Bar (Birmingham, Alabama)
  • Bandista at the Four Seasons (Houston, Texas)
  • Dovetail Bar at the Schaeffer Hotel (New Orleans, Louisiana)
  • EZ’s Liquor Lounge (Houston, Texas)
  • In Plain Sight (Austin, Texas)
  • Nine Bar (Chicago, Illinois)
  • Penny Drip (Fort Wayne, Indiana)
  • Refuge (Houston, Texas)
  • The Elm (Bloomington, Indiana)
  • The Meadowlark (Chicago, Illinois)

Best New US Cocktail Bar: US East

  • Amazonia (Washington DC)
  • Chez Zou (New York, New York)
  • Church (Baltimore, Maryland)
  • Lobby Bar at The Hotel Chelsea (New York, New York)
  • Martiny’s (New York, New York)
  • Marygold’s Brasserie at the Arlo Wynwood (Miami, Florida)
  • Milady’s (New York, New York)
  • Nubeluz at The Ritz-Carlton New York, NoMad (New York, New York)
  • Swan Room at Nine Orchard (New York, New York)
  • The Danforth (Portland, Maine)
  • The Gibson Room (Miami, Florida)

Best New US Cocktail Bar: US West

  • Baby Gee (Long Beach, California)
  • Capri Club (Los Angeles, California)
  • Dalva (San Francisco, California)
  • For The Record (San Francisco, California)
  • Here Today Brewery & Kitchen (Seattle, Washington)
  • Khla (Phoenix, Arizona)
  • Pacific Standard + The Sunset Room at the KEX Portland (Portland, Oregon)
  • The Butterscotch Den (Sacramento, California)
  • The Let’s Go Disco and Cocktail Club (Los Angeles, California)
  • UnderTow (Gilbert, Arizona)

Best International Cocktail Bar: Canada

  • Atwater Cocktail Club (Montreal, Québec)
  • Bar Mordecai (Toronto, Ontario)
  • Bar Pompette (Toronto, Ontario)
  • Civil Liberties (Toronto, Ontario)
  • Cry Baby Gallery (Toronto, Ontario)
  • El Pequeño Bar (Montreal, Québec)
  • Milky Way Cocktail Bar (Montreal, Québec)
  • Mother Cocktail Bar (Toronto, Ontario)
  • The Cloakroom Bar (Montreal, Québec)
  • The Keefer Bar (Vancouver, British Columbia)

Best International Cocktail Bar: Latin America & Caribbean (LATAM&C)

  • ALQUÍMICO (Cartagena, Colombia)
  • Baltra Bar (Mexico City, Mexico)
  • Café de Nadie (Mexico City, Mexico)
  • Chintoneria (Buenos Aires, Argentina)
  • El Barón Cafe & Cocktail Bar (Cartagena, Colombia)
  • El Gallo Altanero (Guadalajara, Mexico)
  • Handshake Speakeasy (Mexico City, Mexico)
  • Las Brujas (Mexico City, Mexico)
  • Pocket (San Jose, Costa Rica)
  • Tres Monos (Buenos Aires, Argentina)

Best International Restaurant Bar: Canada

  • Aloette (Toronto, Ontario)
  • Bar Kismet (Halifax, Nova Scotia)
  • Highwayman Restaurant & Bar (Halifax, Nova Scotia)
  • Honō Izakaya (Québec City, Québec)
  • Kissa Tanto (Vancouver, British Columbia)
  • Le Majestique (Montreal, Québec)
  • Le Swan French Diner (Toronto, Ontario)
  • Published on Main (Vancouver, British Columbia)
  • The Ostrich Club (Halifax, Nova Scotia)
  • Wind Cries Mary (Victoria, British Columbia)

Best International Restaurant Bar: Latin America & Caribbean (LATAM&C)

  • ARCA Tulum (Tulum, Mexico)
  • Aruba Day Drinking Bar (Tijuana, Mexico)
  • Casa Prunes (Mexico City, Mexico)
  • COCHINCHINA (Buenos Aires, Argentina)
  • Huset Cocina de Campo (Mexico City, Mexico)
  • Lady Bee (Lima, Peru)
  • La Sala de Laura (Bogotá, Colombia)
  • Mesa Franca (Bogotá, Colombia)
  • SubAstor (São Paolo, Brazil)
  • Tan Tan (São Paolo, Brazil)

Best International Hotel Bar: Canada

  • 1927 Lobby Lounge at the Rosewood Hotel Georgia (Vancouver, British Columbia)
  • Bar Artéfact at Auberge Saint-Antoine Hotel (Québec City, Québec)
  • Botanist at the Fairmont Pacific Rim Hotel (Vancouver, British Columbia)
  • Clive’s Classic Lounge at the Chateau Victoria Hotel (Victoria, British Columbia)
  • Clockwork Champagne & Cocktails at the Fairmont Royal York Hotel (Toronto, Ontario)
  • Library Bar at the Fairmont Royal York (Toronto, Ontario)
  • Lobby Lounge and RawBar at Fairmont Pacific Rim (Vancouver, British Columbia)
  • Marcus Restaurant + Terrace at the Four Seasons Hotel (Montreal, Québec)
  • Rundle Bar at the Fairmont Banff Springs (Banff, Alberta)
  • The Courtney Room at the Magnolia Hotel (Victoria, British Columbia)

Best International Hotel Bar: Latin America & Caribbean (LATAM&C)

  • BEKEB at the Hotel Casa Hoyos (San Miguel de Allende, Mexico)
  • Celajes Lounge Bar at Hotel Belmar (Monteverde, Costa Rica)
  • Fifty Mils at the Four Seasons Hotel (Mexico City, Mexico)
  • Hotel B Relais & Châteaux (Lima, Peru)
  • Mi Amor Bar at the Mi Amor Hotel (Tulum, Mexico)
  • Mezcaleria Gota Gorda at the Boutique Hotel Soiree (Playa Zipolite, Mexico)
  • Mulberry Project at La Zebra Hotel (Tulum, Mexico)
  • Nobu at the Nobu Hotel Los Cabos (Cabo San Lucas, Mexico)
  • Rum Room at Rosewood Little Dix Bay (British Virgin Islands)
  • Zapote Bar at the Rosewood Mayakoba (Playa del Carmen, Mexico)

Best New International Cocktail Bar: Canada*

  • Bagheera (Vancouver, British Columbia)
  • Bar Banane (Toronto, Ontario)
  • Friendlies Bar (Vancouver, British Columbia)
  • Mount Pleasant Vintage & Provision (Vancouver, British Columbia)
  • Sidecar (Ottawa, Ontario)
  • Simpl Things (Toronto, Ontario)
  • Stolen Goods (Ottawa, Ontario)
  • The Stock Room (Vancouver, British Columbia)
*8 nominees due to the number of nominations received.

Best New International Cocktail Bar: Latin America & Caribbean (LATAM&C)

  • CATA Agave Bar (Tamarindo, Costa Rica)
  • Comeré (Oaxaca, Mexico)
  • Door No.4 (Georgetown, Cayman Islands)
  • Jardín Tragos y Pasteles (Bogotá, Colombia)
  • Juliana (Guayaquil, Ecuador)
  • Library by the Sea at The Kimpton Seafire Resort (Seven Mile Beach, Cayman Islands)
  • Mamba Negra (Medellín, Colombia)
  • Mulberry Project at Tribu Hostel (Holbox, Mexico)
  • Rayo Cocktail Bar (Mexico City, Mexico)
  • Sastreria Martinez (Lima, Peru)

Best US Bar Team: US Central

  • Arnaud’s French 75 Bar (New Orleans, Louisiana)
  • DrinkWell (Austin, Texas)
  • Grey Ghost (Detroit, Michigan)
  • Half Step (Austin, Texas)
  • Lazy Bird at The Hoxton (Chicago, Illinois)
  • Nickel City (Austin, Texas)
  • Porco Lounge & Tiki Bar (Cleveland, Ohio)
  • Standby (Detroit, Michigan)
  • The Roosevelt Room (Austin, Texas)
  • Three Dots and a Dash & The Bamboo Room (Chicago, Illinois)

Best US Bar Team: US East

  • Allegory at the Eaton Hotel (Washington, DC)
  • Attaboy Nashville (Nashville, Tennessee)
  • Bar Belly (New York, New York)
  • Clover Club (Brooklyn, New York)
  • Double Chicken Please (New York, New York)
  • Hawksmoor (New York, New York)
  • LPM Restaurant & Bar Miami (Miami, Florida)
  • Overstory (New York, New York)
  • Service Bar (Washington, DC)
  • The Fox Bar & Cocktail Club (Nashville, Tennessee)

Best US Bar Team: US West

  • Century Grand (Phoenix, Arizona)
  • Happy Accidents (Albuquerque, New Mexico)
  • Highball Cocktail Bar (Phoenix, Arizona)
  • Pacific Cocktail Haven (San Francisco, California)
  • Paper Plane (San Jose, California)
  • The Snug (Sacramento, California)
  • True Laurel (San Francisco, California)
  • UnderTow (Phoenix, Arizona)
  • Viridian Bar (Oakland, California)
  • Williams & Graham (Denver, Colorado)
  • Yacht Club (Denver, Colorado)

Best International Bar Team: Canada

  • Atwater Cocktail Club (Montreal, Québec)
  • BarChef (Toronto, Ontario)
  • Civil Liberties (Toronto, Ontario)
  • Clive’s Classic Lounge at the Chateau Victoria Hotel (Victoria, British Columbia)
  • Dear Friend Bar (Dartmouth, Nova Scotia)
  • Laowai (Vancouver, British Columbia)
  • Lobby Lounge and RawBar at Fairmont Pacific Rim (Vancouver, British Columbia)
  • Published on Main (Vancouver, British Columbia)
  • The Cloakroom Bar (Montreal, Québec)
  • The Keefer Bar (Vancouver, British Columbia)

Best International Bar Team: Latin America & Caribbean (LATAM&C)

  • ALQUÍMICO (Cartagena, Colombia)
  • Café de Nadie (Mexico City, Mexico)
  • Chintoneria (Buenos Aires, Argentina)
  • El Barón Cafe & Cocktail Bar (Cartagena, Colombia)
  • Handshake Speakeasy (Mexico City, Mexico)
  • Hanky Panky (Mexico City, Mexico)
  • Las Brujas (Mexico City, Mexico)
  • La Factoria (San Juan, Puerto Rico)
  • La Uat (Buenos Aires, Argentina)
  • Tres Monos (Buenos Aires, Argentina)

Image: Luciann Photography on Pexels

by David Klemt David Klemt No Comments

How to Make a $3,500 Mint Julep

How to Make a $3,500 Mint Julep

by David Klemt

2023 Woodford Reserve Secretariat Julep cups

If you want to craft an incredible $3,500 Mint Julep, the first step is to acquire one of 50 Woodford Reserve gold Secretariat Julep cups.

Now, should $3,500 seem a “bit” exorbitant, you can also opt for one of 100 silver Julep cups for $1,000.

Cup in hand, simply fill it with crushed ice and pour a refreshing Mint Julep over it. Et voilà—a delicious $3,500 or $1,000 Mint Julep!

Okay, so you’re probably wondering what I’m on about. Am I really suggesting you craft thousand-dollar-plus cocktails? I mean…if you have guests who’ll pay that much, yes, I am.

In reality, however, I’m making you aware of this year’s Woodford Reserve $1,000 Mint Julep™ charity program. This program is a longstanding Kentucky Derby tradition.

For 2023, the $1,000 Mint Julep™ will benefit the Secretariat Foundation. That makes sense given that this year marks the 50th anniversary of Secretariat winning the Derby.

The foundation, the brainchild of Secretariat’s owner Penny Chenery, is a non-profit that focuses on equine-related industry subjects, such as:

  • veterinary research into lameness of the horse;
  • Thoroughbred retirement and rehabilitation facilities;
  • therapeutic equestrian programs; and
  • general funding for related established charitable programs.

Silver and Gold

As you probably can put together yourself, there are 150 Secretariat Mint Julep cups available. One hundred are silver, 50 are gold. Respectively, they cost $1,000 and $3,500.

In keeping with this year’s theme of celebrating Secretariat and supporting the horse’s namesake charity, each features blue and white checkered silks in sapphires. The 2023 Mint Julep cups are handmade by Louisville, Kentucky jewelers From the Vault.

Gold 2023 Woodford Reserve Secretariat Mint Julep cup

People who choose to support the charity via purchasing the gold cup will have their name engraved on the bottom of the cup. These cups also come with the autograph of Ron Turcotte, Secretariat’s jockey.

In addition to supporting the charity, people who buy one of the 150 cups will have access to the $1,000 Mint Julep Experience at Churchill Downs on Derby Day. (Which is also where and when buyers must pick up their cups.)

Secretariat’s Mint Julep

Alright, so let’s be more realistic. Only 150 people are going to splash out for the $1,000 or $3,500 Secretariat Mint Julep. And while supporting a charity like the Secretariat Foundation is a great thing to do, people are struggling.

So, below you’ll find the recipe for the Mint Julep variation that those attending the $1,000 Mint Julep Experience will be enjoying. It’s up to you if you want to offer it on Derby Day to raise funds for the Secretariat Foundation or a charity of your choosing. It’s perfectly reasonable to simply offer the refreshing cocktail as a Derby Day LTO.

Pack a Julep cup with crushed ice, making sure to make a dome over the lip of the cup. Add the whiskey and liqueur to a mixing glass and stir. Pour over the prepared cup. Garnish with one sprig of mint and one stalk of Virginia bluebells.

Should you prefer a more traditional build, express the oils of a mint leaf inside the cup. Add the bourbon, chestnut liqueur, and crushed ice. Garnish with more crushed ice, mint, and Virginia bluebells, then serve.

For our most bourbon-centric Bar Hacks podcast episodes—including episode 32 with Woodford Reserve—click here.

Images: Woodford Reserve

KRG Hospitality Beverage Programming

by David Klemt David Klemt No Comments

Real-world Menu Tips from Chef Brian Duffy

Real-world Menu Tips from Chef Brian Duffy

by David Klemt

Two restaurant food menus

I wonder what Chef Duffy would say about these menus.

Call it an education session, call it a workshop, one of the best features of the Bar & Restaurant Expo is live menu feedback from Chef Brian Duffy.

This is certainly true of the 2023 Bar & Restaurant Expo. During this year’s BRE (formerly Nightclub & Bar Show, or NCB), Chef Duffy delivered well over two hours of real-world menu feedback.

To be sure, BRE educational programming is always beneficial. Attendees who take the time to plan their schedules to include education sessions will take invaluable tips back to their businesses.

However, watching in real time as Chef Duffy critiques real menus submitted by BRE attendees provides insight that will impact the guest experience and success of a restaurant or bar immediately.

When delivering his feedback, Chef Duffy is unacquainted with the menus. He’s also unfiltered. So, attendees of these sessions are provided a window to Chef Duffy’s professional opinions, on the fly, in real time.

Take, for example, this blunt statement: “If you serve tilapia in your restaurant, you suck.” Before anyone has a conniption, Chef Duffy is referring to unethically farm-raised tilapia that’s often exposed to waste.

Technical Difficulties

Due to unforeseen AV issues, Chef Duffy was unable to use the large screens in the room to review menus for 30 to 40 minutes.

Now, some speakers may be shaken when encountering such a technical difficulty. This isn’t the case for Chef Duffy. In fact, all in attendance from the start of his session were lucky enough to gain insights beyond menu design because of the AV issues.

First, we all gained some insight into Chef Duffy’s consulting process. When engaged for restaurant consultation, he watches an evening service. Next day, he’s in your kitchen at 10:00 AM. What he sees in your kitchen tells him what’s happening throughout your restaurant. By the way, if he encounters just two spelling errors on your menu, he’s done reviewing it—you need a fresh start.

Second, inventory. Chef Duffy assumes you keep eleven percent of your overall revenue on your shelves. So, if you’re generating $100,000 each month, your shelves hold $11,000 of product. When reviewing your financial situation, take a look at that number for your own restaurant or bar.

Third, executive chefs versus head chefs. Chef Duffy has been on the ground for more than 100 restaurant openings. He has interviewed countless chefs. Have you ever wondered about the difference between an executive chef and a head chef? Knowledge of the financial aspects of running a kitchen. Without it, someone’s not an executive chef—they’re a head chef. Executive chefs know (and in theory can be trusted with) finances; head chefs make sure the brigade comes to work on time.

Finally, a cost-reduction tip. When you speak with your food reps, ask about DWO items: “Discontinued When Out.” You may be able to get your hands on some great items for a fraction of the cost.

Pricing Tips

Since we’ve looked at costs, let’s take a look at pricing.

Determining pricing effectively involves more than just gathering intel about your competitors. Chef Duffy suggests looking over your entire menu and committing to a pricing hard deck.

For example, “I’ll never sell a starter for less than X dollars.” You commit to never selling a entree for lower than a certain dollar amount. If you breach that promise, you may damage your brand.

Staying on the topic of pricing, don’t take advantage of your guests. Chef Duffy absolutely believes you can charge premium prices—but only for innovation. How do you know if a menu item is innovative? If it has made its way to major chain restaurants and you’re not doing anything unique to your version, it’s not innovative.

In terms of layout and design, don’t “lead” guests to prices with dots, dashes, or solid lines. Just place the price next to the item and move on.

Menu Tips

Another crucial tip that really should go without saying but, well, here we are, is proofreading. Want to make sure your menu is correct in a fun way? Throw a proofreading party. Invite ten of your VIP guests, gather your staff, invite some friends and family if you won’t be distracted, and ask for honest feedback.

Of course, you can elevate this event by serving new menu items tapas or family style to your VIPs. Brand-new restaurant yet to open? I suggest having the proofreading party with staff, friends, and family.

Keep in mind that menu real estate is valuable. Does a section of your menu come with identical accompaniments? Explain that at the top of section rather than including them in every. single. item. separately. Yes, this happened during the live 2023 BRE reads.

Chef Duffy would like you to stop putting specials on your menu. Again, menu real estate is valuable. If you can spare the room for specials, are they really special? Instead, your servers should know the day’s specials and share them with your guests from memory. And speaking of memory, upselling really only works if your staff knows the menu backward and forward.

Oh, and Chef Duffy would love it if you’d stop doing truffle fries if you’re not going to use premium products.

Your Menu Isn’t “Just” a Menu

Obviously, I haven’t shared every one of Chef Duffy’s menu tips. However, the above should serve as more than enough to motivate you to review your own menu with a critical eye.

In fact, you should be inspired to have your leadership, BoH, and FoH teams review the menu as well.

Yes, spelling matters. Yes, grammar matters. And yes, every detail and bit of menu real estate matters. This is because, simply put, your menu is more than a list of items for sale.

As Chef Duffy says, “Your menu is your calling card, it’s just that simple.” He would also tell you that the first place people encounter your business is online after a search. So, your website is your showcase. But your menu? That’s your billboard on the freeway, as he says.

QR codes may have been the standard from 2020 to 2022. We all know why. But for the most part, with the exception of QSRs and LSRs, people want to hold your menu. It’s a tactile experience and true engagement.

Menu design, like your website’s design, matters. Don’t believe me? I have two framed menus on my office wall, and they’re not from client concepts.

To learn more about Chef Brian Duffy, visit his website here. And, of course, make sure to follow him on Instagram. To listen to his Bar Hacks podcast episodes, click here for episode 33 and here for episode 53.

Image: Catherine Heath on Unsplash

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