Program for Unique Holidays: March 2024
by David Klemt
Do you want to stand out from from other restaurants and bars in your area? Change how you think about your March holiday promotions.
Several holidays are set against every date on the calendar, and this month is no exception. These holidays range from mainstream to esoteric.
Pay attention to the “weird” or unique holidays to raise eyebrows, carve out a niche for your restaurant or bar, and attract more guests. Why do what everyone else is already doing? Why program only around the same holidays as everyone else?
Of course, you shouldn’t try to celebrate every holiday, strange or otherwise. Focus on the days that are authentic to your brand; resonate with your guests; and help you grab attention on social media.
You’ll find suggestions for promotions below. However, the idea behind our monthly holiday promotions roundup is to inspire you and your team to get creative and come up with unique programming ideas.
For our February 2024 holidays list, click here.
March 5: Cinco de Marcho
Supposedly, this holiday is meant to “train the livers” of people planning on getting slightly wild on March 17. They have 12 days to get ready to party.
Well, we at KRG Hospitality think this sounds a bit irresponsible. We don’t want any operators or their teams to run into any legal trouble. So, I recommend offering a spin on the Coronarita as a nearly two-week-long LTO.
Build a Margarita with Irish whiskey, Cointreau, fresh lime juice, and agave syrup. Serve it in a salt-rimmed pint glass, schooner, or mason jar. Invert a Harp Lager, Smithwick’s Pale Ale, or Guinness Blonde Lager in the glass.
March 7: National Crown Roast of Pork Day
Here’s a fun one based on a culinary classic. Put simply, a crown roast is anywhere from a dozen to nearly two dozen pork rib chops. When arranged in a circle, they look like a crown.
It’s old school, and it’s certainly a shareable dish. Dress this LTO up with a wine pairing, or dress it down with a bucket of beers.
March 8: National Proofreading Day
Your menu is a billboard. It’s a crucial marketing and branding tool. So, it can be embarrassing when there are typos and other issues on your menu.
If you don’t want to proofread it yourself, or you just want to engage your guests, put a “bounty” on misspellings and grammatical errors on your menu. Watch how quickly any mistakes are found, if any exist.
March 14: National Potato Chip Day
Housemade potato chips are among the best appetizers and sides. If your kitchen team is up for it, consider housemade chips as an LTO side. Think about making them a permanent (or semi-permanent) addition to your menu if all goes well.
March 18: National Sloppy Joe Day
So, it’s March 18. Some people may have gotten after it pretty hard for St. Patrick’s Day. They need comfort food.
If your kitchen team can make delicious Sloppy Joe’s from scratch (maybe served with housemade potato chips), they may be just what the doctor ordered.
March 19: National Poultry Day
Does your restaurant or bar serve dishes featuring poultry? Guess what you should do on this day…
March 21: World Vermouth Day
The days of low-quality vermouth are gone. For a few years not at least, people have discovered that premium vermouth makes a great cocktail base. This holds particularly true for low-ABV drinks, like reverse cocktails.
March 22: National Goof Off Day
This year, National Goof Off Day falls on a Friday. Really, that timing couldn’t be much better.
Encourage your guests to set aside their responsibilities—as long as it won’t get them fired—and goof off at your bar.
March 29: Smoke and Mirrors Day
When a cocktail is served with smoke, people take notice. Often times, when one is served, people watching the show want one of their own.
This is the perfect holiday to show off your smoking cocktails. To really embrace the holiday, smoke and serve them in a glass and chrome smoker box. By the way, these boxes work well when it comes to smoking food items, too.
March 31: National Tater Day
Much like poultry day, I bet you can figure out what to do on National Tater Day. Celebrate the potato! Tater tot nachos? Done. Sriracha French fries? Awesome. Fully loaded potato skins and baked potatoes? Classics.
Get creative. The humble potato is a fantastic canvas for enticing dishes.
Image: Ivan Bertolazzi on Pexels
